DESIGN PORTFOLIO
2016
BRANDING
BRANDING
PROMOTIONAL CAMPAIGN
LAYOUT
SIGNAGE SYSTEM
WEB DESIGN
ADVERTISIGN CAMPAIGN
ADVERTISING CAMPAIGN
PHOTOGRAPHY
LAYOUT
LAYOUT
PHOTOGRAPHY PHOTO EDITION LAYOUT
ADVERTISIGN CAMPAIGN PHOTOGRAPHY PHOTO EDITION LAYOUT
DIGITAL ILLUSTRATION
TRADITIONAL ILLUSTRATION DIGITAL ILLUSTRATION TEXTURES LAYOUT
WEB DESIGN
WEB DESIGN
LAYOUT
LAYOUT
PARQUE DEL DRAGO C O R P O R AT E I D E N T I T Y
8
01
The Drago Park is a natural and ethnographic park placed in the city of Icod de los Vinos, Tenerife (Spain). Its most precious element is the famous Millennial Drago, a specimen of Drago tree, that is over 800 years old. Furthermore of being a biological and historical symbol, the tree is also a symbol of the ethnographic culture of the area, since the park is placed on one of the first towns in the island, that grew thanks to wine commerce. In addition, the Drago tree sap has the same color as the wine. This helped to born the famous legend of Drago’s blood. This redesign project arises due to the need of the Drago Park to renew its corporate identity and its signage and orientation system.
BRANDING PROMOTIONAL CAMPAIGN SIGNAGE SYSTEM
9
01.1
IMAGOTYPE & VERSIONS
For the creation of the brand, the mythological, natural and ethnographic factors were crucial, such as the historic factor. The main idea was derived from the concept that “No matter where you are in the park, the Drago tree is always visible from anywhere inside”. From there different views of the Drago tree was represented from different points of view inside of the park, thus generating the final form of the icon. Also, the color was chosen considering that the Drago Park doesn’t want to be associated only with the concept of “natural park”. One of the most important values of the Drago tree, is the historical and cultural, is practically a monument of the village of Icod. So finally wine dragon’s blood color was chosen, to give a certain sobriety to the corporate image.
11
A secondary version of the logo was developed, this time in a green tonality, with the Drago’s blood color in the inside, for applications related to ecological issues more developed. In the final corporate image, an
elegant and sober version, in tone -wine oxide, for official communications and issues of more importance was also raised, without losing the natural character of the image of the park.
C O R P O R AT E I D E N T I T Y Business cards and all the corporate documents.
13
14
15
01.2 PROMOTIONAL ELEMENTS 16
Trama.
As a result of the tight budget for the advertising campaign, was necessary to create a new series of corporate elements, in order to help to unify and promote the new image of the Drago Park.
Corporate vehicles.
17
The whole corporate identity was developed, including the uniforms for the employees, or the corporate vehicles.
Corporate clothing for the employees., and an orientative polyptych for the visitors.
18
C O R P O R AT E E L E M E N T S
19
PA N E L S Y P I C T O G R A M S
20
Signage system created for the Drago Park project, in order to facilitate orientation in the park.
21
PICTOGRAMS 22
The signage and guidance system created for the project Drago Park, must follow 2 important specific requirements, on request:
integrate perfectly with the surrounding vegetation, but if a visitor needs orientation, the signals should be easily identifiable and readable.
1. The signage system could not visually pollute the landscape offered in the Drago Park environment. The system of signals should
2. Also, the materials for the panels should be as friendly as possible with the environment.
To achieve this, materials, shapes and colors were investigated, such as an appropriate and legible typography, readable in the distance. In this way, a very vertical signposting forms was raised, as the vegetation of the park is mostly very vertical and elongated, like cactus, palms, pines, etc. On the other hand, panels with dark background and light letters are much more readable on the distance that light backgrounds with dark letters. A system of panels and pictograms was created in
Burgundy color (dragon’s blood/wine), to provide the panels with symbolism. The materials: Dibond, to guarantee resistance to inclement weather, and also the print quality; Corten steel, and wood cherry pine, treated with an environmentally friendly resin coating for outdoor use. The typography chosen: Helvetica Neue, at some distance is very readable and clear. In addition to providing certain elegance to the texts.
23
SIGNAGE SYSTEM
24
25
SIGNAGE SYSTEM
26
27
28
29
GANDOLFINI PHOTOGRAPHY
30
02
Gandolfini... intimate, erotic and anonymous photographer. Is characterized by an elegant style, retro, sometimes classic... and sometimes, with a strong erotic component in his images. In the developing of the brand for this photographer, were keep in mind these clear characteristics, to respect his essence and transmit it under a strong symbol. His style is clean, clear, classic but very elaborated. Photos, plenty of message. This symbol is created from a simple and clear concept, a diaphragm of a camera. Long, simple and elegant lines.
BRANDING LAYOUT WEB DESIGN
31
02.1
IMAGOTYPE & VERSIONS
32
Thin, elongated and stylized lines. A simple but elegant and clean concept. Classic, but with a modern typography. In this case a vertical and horizontal version were created. Symbol and text are totally independent and can work together if it is needed. This allows to integrate the brand symbol and the text applied to photographic and graphic design creations.
33
34
C O R P O R AT E I D E N T I T Y
35
02.2 ONLINE GALLERY Website developed for Gandolfini Photography. This website isn’t a page created for attract clients and make business, but only to be an exclusive online gallery to show off and display his art.
36
ADIÓS A LA BOHEMIA Ó P E R A - T E AT R O G U I M E R Á
03
The “Adiós a la Bohemia” project is developed as a request of the School of Art and Design Fernando Estévez, in collaboration with the Auditorium Adán Martín of Tenerife. The opera tells the story of a young couple, painter and model, who once were lovers and were full of dreams. But life has separated them and carried by dark ways. Now, they look to the past with sadness for the lost and despair for not being able to change their future. The caged hearts represent the frustrated love, the not reached dreams, the loss of youth and illusion. However, the small light shining inside the hearts symbolizes the last glimmer of hope for both protagonists.
ADVERTISING CAMPAIGN PHOTOGRAPHY LAYOUT
03.1 LEITMOTIV The creation of the main image to represent this opera is developed this time with photography, to give a more realistic and serious mood, not so artistic. The shades have been left in cold tones, as the situation faced by the protagonists. The red hearts, still beating, are highlighted.
42
43
PRINTED SUPPORTS
Tryptych for the Opera.
45
Flyer and official poster for the advertising campaign.
46
47
U R B A N D I S P L AY S
Distinct formats for several urban displays.
49
DON QUIJOTE
AUDITORIO ADAN MARTIN
50
04
A visual project for the opera Don Quijote, Massenet (Auditorio Adan Martin, Tenerife). The children’s opera Don Quijote project, arises from the need of Adam Martin Auditorium of Tenerife to show a fresh and attractive image for both, parents and specially children, the main target of this Opera. Don Quijote opera adapted for children, tells the classic chronicles of Don Quijote and his faithful squire Sancho Panza.
ADVERTISING CAMPAIGN LAYOUT
51
04.1 LEITMOTIV Being a children’s opera, the aesthetic of the main image has focused very carefully. In this occasion, the child aesthetic has been created by using the appeal of puppetry and collage, but also focused on the parents of children, providing the image with a certain elegance and care in style, and in the execution, playing with textures, composition and colors.
52
53
I N D O O R D I S P L AY S
54
55
U R B A N D I S P L AY S
56
57
MANSFIELD PARK BOOK COVER
05
The creation of the cover for the Mansfield Park book, by Jane Austen, should reflect a modern and romantic image, avoiding the classic examples of book cover used for this kind of compositions: Rennaissance oils and romanticist portraits representing a woman of this period, possing. For this special work, was created the concept of heart = maze of feelings. For the labyrinth also was used the aesthetic of the English gardens of this period. Also a modern and elaborate aesthetic is applied, trying at the same time to give an aged appearance to the composition.
PHOTOGRAPHY PHOTO EDITION LAYOUT
62
PHOTO COMPOSITION
63
POWER BY DIESEL A D C A M PA I G N
64
06
The Power by DIESEL advertising project, had the difficulty of being able to represent freshness and youth, without using the common composition in white color. To create this (it was a teamwork project), was necessary to made dozens of pictures of the product with a different lighting on each photo in order to represent the main shape of the glass bottle, and the creation of the water splash effect and proper typography.
ADVERTISING CAMPAIGN PHOTOGRAPHY PHOTO EDITION LAYOUT
65
66
67
69
DARK TALES
CORAZÓN LITERARIO
70
07
The Dark Tales, is a project of illustration, to create a serie of illustrated stories of dark fiction and horror for the magazine Corazón Literario. The following serie of illustrations corresponds to the first story, Dark Burial, which tells the gruesome story of the Princess Vampire.
DIGITAL ILLUSTRATION
71
72
73
74
75
MOBY DICK BOOK COVER
76
08
To carry out the project of Moby Dick, the cover has focused as something vintage, classic raised, trying to be faithful to the style of the old illustrations of this period, but maintaining a modern mood. The client requested a view of the cover different from the existing cover for this book, a different style that offered a renewed vision of Herman Melville masterpiece. To do this, not only the style and line drawing was kept in mind. Also, it was developed a serie of organic and natural textures, handmade with traditional painting techniques, to integrate them in the picture and give a fresher and less artificial aspect in order to illustrate this great classic.
ILUSTRACIÓN TRADICIONAL ILUSTRACIÓN DIGITAL TEXTURAS MAQUETACIÓN
77
78
79
81
JAIME CHINARRO R E T R AT I S TA
82
09
The web project was developed for the Canary photographer, Jaime Chinarro. Specialized in portraiture, his style is very elegant and relaxed. With an unmistakable stamp on his way to portray, with a strong personality, and always looking for the perfect image. With a wide and varied target, an incredibly versatile photographic history and a young and strong style, the website of this artist should consider carefully all this aspects. It was not a simple wedding photographer.
WEB DESIGN LAYOUT
83
JAIME CHINARRO WEBSITE
84
85
GANDOLFINI
ONLINE GALLERY
86
10
Website developed for Gandolfini Photography. In the case of this photographer, who is specialized in artistic and intimate nude, it was a challenge to create a online gallery only to work as a showroom, not to use as a business website to contact clients. This is only an exclusive online site where he show off and display his art. Classic, modern composition and typography, sober black color, highlights the elegance and quality of its photographic works.
WEB DESIGN LAYOUT
87
GANDOLFINI ONLINE GALLERY
88
89