POWDER

POWDER

about us

POWDER Zine has been inspired by interesting and innovative make-up designs. We think that make up is an art which can be explored by any creative. POWDER Zine has put together a number of instructional articles which help create stylish, unique and beautiful make-up trends.

Each issue will concentrate on three prodominant trends of the season. For our first issue, the zine is made up of three sections: POWDER Bold, POWDER Retro and POWDER Floral. The zine looks into current trends and innovations of in the make up world; picking up on trends amongst fashion, music and beauty industry.

Some of our shoots have had the assistance of professional make up artists - but with ‘POWDER me?’ articles each look is achievable to anyone with a bit of flair!

P.S - we’re not trying to sell you anything, we want you to enjoy make up experimenting as much as we do.

Our moto: TRY IT & HAVE FUN!

created by lucy alice barrett, photography by laura symons

with special thanks POWDER would like to give a big THANK YOU to all of our contibutors.

Our huge thanks goes to all of the make-up artists who helped out with the shoots for the zine and gave expert advice and tips that we have been able to share.

Another thanks to our models, for braving out our styles and just being great in general.

Big lipstick kisses to you all.

Lucy x

part one

POWDERbold

Part one shows make up trends of brave, Bold, dramatic and adventurous make up that is meant to make a statement. We have been talking to top make-up artists about the statement make up which seems to be everywhere. Conducting our own shoots (without the supervision of make-up artists) demonstrate just how easy these looks can be created.

These bold designs are to have fun with, try it and enjoy.

Warning: Only for the adventurous!

part two

Part two investigates another popular trend of this year. Endless designers have been using classic and glamorous make up styles to showcase their collections. Not just with make-up, but with hair styling too. We have been researching who is using these looks. Perfect for a sophisticated style or for quirky vintage lovers. This make up style may be my personal favourite, glamorous and sassy to look like fashions most iconic women.

part three

floral

Part three shows the colour pallets and ways of creating a natural yet flawless daytime look. With floral and pastels being key trends for this spring/summer within the clothing industry; it’s only right to explore this within the world of make-up. Creating a natural look can be one that may seem easy enough, but using the right shades of blush, lips and shadows the style that we have created will help you style yourself into the perfect summer look.

part one

POWDERbold

diamond kisses The diamond kiss. We decided to recreate this look as we have been seeing it everywhere this season. Personally, I love this style, this was the first photo shoot that we did so we chose to make it a fun one.

Made popular when made her Jessie J’s loud arrival into the music charts, sporting many varieties of the diamanté lips in her music videos.

She demonstrates daring make up trends which we can only admire her for.

In our shoot we have used a classic red colour for the diamanté’s. But from other testers we found you can use many colours, shapes and styles of diamanté’s which all look fabulous.

But as POWDER’s true promise, we’re going to give you an honest review of everything we guide you through. So what’s good about this look?

Well...we had so much fun at the shoot creating this look, the photographs turned out great, we have kept on trend and the look is a very bold statement. I could go on? But there were a few flaws with the look: it was so ‘fiddly’, each diamanté had to be placed on with a pair of tweezers, it took a very long time to create and before the glue had chance to set the diamanté’s would slide around. However, the most problematic flaw was that the model couldn’t speak while the diamanté’s were in place. But don’t let that put you off.

WARNING: NO TALKING.

step one

Your going to need the following items: a packet of diamanté’s (whatever colour you choose), tweezers (vital!) and some make-up glue (this can be bought from any make up shop or a clear eyelash glue would fine). So the first step is to create a good base for your lips, try using a matt lipstick so that it doesn’t get too sticky once the glue is attached. You could also use lipliner to create a stronger finish although we haven’t in our example.

step three

Now, this is the tricky bit. We managed okay to do it and we aren’t professionals so it’s easily done. Each diamanté has to be placed onto the lip, at first we were just using our fingers to apply them which got a bit messy. So, for a more professional look use tweezers. Start at the outline of the bottom lower lip and work your way up. The more of a pout you have, the harder it is and we would recommend to have a go at this with a friend but try it out – it looks great on photos! Even if you can’t talk once you have your diamond lips!!

After applying your base, apply the make-up glue around the lips, but not inside! This can be applied by using a cotton bud, covering all where you want the diamanté’s to be. Leave the glue for approximately twenty seconds so that it goes tacky, this could vary dependent on the glue that you use.

This is important as it will make the diamanté’s less likely to slide about once you have applied them.

POWDERme?

step two

flower eyes

Our next bold make-up look has experimented with false eye lashes as they have been a massive trend over the past few years. These lashes however, are a bit bolder than your average lengthening pair and takes volumizing to the extreme.

Instead of the natural lash look this style is made up of feathers which create a look of petals; which is why we have based this look on bright flowers. I have yet to see any brave individuals to be out in this look , however these eyelashes have been quite popular amongst dance, theatrics and performance make-up. We’ve used a bold colour pallet of greens, yellows and blues to maximise the impact of the lashes – it’s a really fun look and we think would be fab for fancy dress.

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step one For this look you will need your feathered lashes and a colour pallet of eyeshadows. The colours are completely up to you, we’ve gone for bright greens, yellows and blues but it would also look great with pinks and purples. This look is just focusing on the eyes, so we have kept the other make-up minimal.

step two

After choosing your colours, get a good primer for your eyeshadows. Applying a primer to the upper eye where the eyeshadows will go will strengthen the impact of the colour after applying. If you don’t have a primer, then you could mix a bit of the eyeshadows with vaseline as this will will make it into a paste and a strong colour, but don’t do it on the pallet as it could ruin your eyeshadows.

step three Apply the lightest eyeshadow across the top of the eye.

With a fine brush outline where you want to colour with the darker shadow, in our example we have made sharp contour lines at the corner of each eye. Then blend the brighter colour over the top. We have used a different colour on each eye, with a contrasting colour for the lower eye.

step four

Our last step is applying the eyelashes. You may need to trim them, which should be done by carefully by cutting off an individual feather from the outer side of the lashes. To even out the look, we have placed one on the lower lash and one on the upper; we did try both on the top but found it was too heavy for the Lois (model)! The eyelash adhesive should come in the packet, but also can be bought from make up store.

Use the glue across the rim of the lashes and leave for 20 seconds (could vary dependant on the glue) until the glue is slightly tacky and place on the top eyelid when closed. To place on lower eye, you will need to look up and to place slightly underneath your natural lashes.

purple shadows

Purple Shadows: our first ‘professional’ shoot! For this had the assistance of professional make-up artist of the very talented Tori Hope from M.A.C Cosmetics. Instead of the extra bold designs for this shoot, we decided on daring bright colours that you could wear for evening or night. Using this seasons best bright colours for eyeshadows, Tori also showed us how to adapt all other elements of make-up which help perfect the overall look. Tori was pleased to help out with the make-up for our bold collection, as she said adventurous looks were more exciting to do as a make up artist and in her words she was ‘up for the challenge!’; exactly what we like!

POWDER

step one This look uses three eyeshadows: a light purple, a deeper purple and a light green. We have also used a mid green pencil eyeliner, a black liquid/ cream eyeliner and a volumizing mascara. When using dramatic eye make-up, it is best to keep foundation simple. Tori used a light foundation and polished off with a bronzer all over the face to create a natural glow. To start the eyes, a primer will always strengthen the finish of the look.

step two Apply the lighter purple on the top half of the eyes, then use the deeper purple and a fine brush to create a point on on the outer side of each eye.

Then use a bigger eyeshadow brush to blend in the two colours together, keeping the light colour on the eye lid and the darker just above in a structured line. Make sure all the creases around the eye are fully covered with the shadows using fast patting movements with the brush.

step three

Now for the under eye, using the green shadow to create a contrast. Using a very fine brush and dabbing strokes put the shadow on the outside of the lower eye, in our case the light green wasn’t coming up very strong so Tori wet the brush which make the shadow into more of a cream. Then using the green eye pencil, which has to be sharp, outline in inner part of the lower eye.

step four Add a sharp line of liquid eyeliner on the upper eye lid and perfect by adding mascara to the lashes. If you apply the mascara directed in outward brush strokes then it should create a strong addition to the sharp points of the eyeshadows. For finishing tips see the next article of ‘advice from the experts’ to see key tips and trends that Tori suggested.

me?

POWDER me?

advice

from the experts

As we had the help in hand of a M.A.C trained make-up artist, we thought we’d take full advantage of getting some tips and asked her many questions. While watching a professional we picked up a few tips that we wouldn’t of thought to mention ourselves, so here they are: When applying eye make up always have a set of different shaped eyeshadow brushes, by changing brushes for the suitable area will give the look a more structured and professional look.

It is equally important to choose tone in other aspects of make up even if the focus is the eyes. For our look, Tori chose a very pale blusher that had plum tones in to compliment the eye make up and a very pale pink/lilac lipstick. When you are wearing statement make up that has a strong us of colour, contrasting the lips is very risky and might not always enhance the colours you use; using colours that compliment will subtly enhance the bolder colours.

retro

retro lips Red lips are probably the most iconic and classic aspect of make-up. Each generation will have had classic red lipstick trends of some kind but the retro feel is glamorous and full. It’s a myth that only certain skin tones and hair colours can pull off red lipstick, anyone can, you just have to get the shade right. Apparently, the paler the skin tone to brighter the red should be however I have to disagree with that. I think the choice of red is completely down to personal taste and how much of a statement you are wanting to make. So before buying a red lipstick, I urge you to try all different shades of red and see which works for you.

Applying retro red lips is pretty simple, the aim is to get them looking full. Before applying any lipstick you need to make sure your lips are moisturised but don’t apply vaseline or a glossy balm before putting lipstick on because it will take away the matte or satin appearance. For perfect retro lips, always use a lipliner and match this to your lipstick as close as you can. For thinner lips applying on the outside with the lipliner will create a fuller look and for fuller lips it will define a neat retro like edge. You might want to try a base on the lips before applying the lipstick as it should make it last loner, this can be done with your lipliner by colouring in the lip. Once done, apply your lipstick.

I find it to come out neater when I use a lipstick brush, but I think that’s down to personal preference.

monotone eyes Our next retro make-up look is our monotone eyes. Inspired by British make up trends of the 1960s, Sharlene Greatbatch make-up artist from Nottingham, has created a contemporary look. Sharlene has created for this shoot has taken the 1960s trend of dark, dramatic ‘cat eyes’; using a pallet of dark colours for the eyes and very neutral colours for the lips and powder.

step one For the eye make up, you could use either a black cream eyeshadows (which will give a strong dark look) or if you don’t have that you could mix a bit of black eyeshadow powder with vaseline.

Sharlene used a black eyeshadow powder and mixed it with vaseline. Don’t mix it on the pallet though, you can just do it on the back of your hand so it becomes a paste.

step two

step three

Start to colour in the top eyelid carefully with the shadow/paste. You might want to use a different brush from your usual dry brush, or a cotton bud will work well also. Make sure the lid is evenly and thoughouly covered with the colour.

Because the powder is now more of a paste, then it has the ability to sumgde very easily, so blend in the colour well and be careful when applying.

Using a fine brush paint the eyeshadow paste around the rest of the outer eye (leaving the inside of the lower eye clear), then dependent on your eye shape use the fine brush to create a flick on the outside of the eye.

Then blend any blank space within this shape, apply more colour if it is weakening.

With a clear cotton bud or dry brush, neaten up the edges to create a sharp finish.

to finish

By leaving the inner part of the lower eye without make up give the illusion of having bigger eyes, to emphasise this more use a white eye pencil. Also, to add to this make-up look you could add a glitter over the the shadow, for this you could use either a black glitter or silver, which both go well with the monotone theme. Keep the rest of the make-up very simple, with a light powder and a pale lipstick to finish the look.

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festival liner step one

This look is based on slick eyeliner inspired by recent trends of festival make-up.

As the music festivals took off in the 1970s this retro, festival inspired look uses current and retro trends.

For this look you can use either liquid eyeliner or a cream liner – I would recommend cream.

step two

Using a fine brush, apply to the outline of the eye top and bottom, using soft repetitive strokes. In this example we have put eyeliner on the inner of the bottom eye (but this is optional).

step three

On the outside of the eye use the brush to direct a slick and fine point which travels slightly upwards, then on the inside of the eye do the same but the point should travel slightly down. This will give a strong shape of outlining the eye.

Dust over the upper lid a subtle bronze or gold shadow and finish with mascara.

me?

contour eyes

step one

Apply a base layer eyeshadow all over the eye lid and blend, we have used a silver eyeshadow that does not contain glitter. Then, using a thin angle brush apply a darker grey eyeshadow into the crease of your eye and blend.

step two

Now, using a black eyeshadow with the the angle brush again, using patting strokes apply onto your lower lid as an eyeliner and to outer corner of the eye and create a point going out as far as you wish. Then, re-apply the base eyeshadow all over the eyelid after blending this should create a smokey look.

step three

Finally to finish off the eye, with a thin tip brush (you could use a lipstick brush) apply a very light pink eyeshadow in between the top lid point and the under eye point. This will perfect the contour look of the eye.

This key look will always be re-invented in fashion, and if you follow a few simple steps is easily achievable.

Top tip: If you want to add s something a little extra to the look, use some vaseline and dip in a pot of glitter and use to stick to the eyelid to give it that extra glamourous feel.

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POWDER

floral

part three

pretty pastel

To start off POWDER floral we have gone with a look which we can only describe as ‘pretty pastel’ – this is a theme throughout POWDER floral.

Using lighter colours we have the perfect summer pallet that can be used for perfect daytime and summer nights look. These looks are all based around trends from summer 2011 so our mixture is right on season.

With the help of make-up artist Sharlene Greatbatch we once again have professional tips to help make the most of your beauty. In this section we have three separate looks that demonstrate this trend. Using purples, smokey and blue pallets.

POWDERme?

step one

Our first look in POWDER floral displays a mixture of pale purples and lilacs. For this eye, the main factor is that we have not used a eyeshadow but instead a shimmer powder, which is fine but has great reflective qualities which make the colour subtle but still holding a great impact. We have used one eyeshadow, one colour shimmer and an eyeliner to create this eye. As always, we have started with applying a base light eyeshadow to the upper lip and underneath the eye.

step two The eyeliner that we have used in this look is a metallic purple, but is a bigger pencil. Making sure you are not using a blunt pencil, draw on the outline of the lower eye and above in each outer corner of the eyes.

step three Now apply the shimmer onto the outline above your eyelid. This will create a glow that should reflect the rest of the eyes colourings; when choosing a shimmer, it is better to go for a colour that is darker as when they apply they are always significantly lighter than how they appear in the pot. Also, Sharlene recommended to put a tiny bit Vaseline on the upper cheekbone which is underneath your eye, this will also help reflect and enhance the colours used.

Finish the eyes by applying mascara, minimal mascara is also on trend this season. It also looks good without mascara for dark lashes, but a slight amount of mascara will hide any fallen powder on the lashes.

POWDERme?

step one

This look uses a similar approach to how the contour eyes, as is uses a similar pallet. However this look is a softer and more subtle smokey eye which would work well for any occasion. The first step is to apply a base layer of eyeshadow – unlike many of the previous looks, this does not need a primer for the shadow which will help create a softer finish. For the base shadow, we have used a white shadow, but a silver will work equally as well.

step two Then, using a thin angle brush apply a darker grey eyeshadow into the crease of your outer eye.

Blend this well with the base shadow. Now, using a black eyeshadow with the the angle brush apply onto your lower lid as an eyeliner and in the outer corner of your eyelid.

step three Blend all of the shadows on the eyelid using the original base colour. This should create a smooth finish to the look. To keep the eyes looking bright, you could apply a light eye shadow colour to the insider part of the lower eye, then using a concealer perfect by clearing any smudges made from the eyeshadow to avoid dark circles. Finish with a volumizing mascara. This classic smokey look is complete.

This trend has been coherent throughout seasons and I imagine will always be a popular daytime or nighttime look.

POWDER me? colours

Our final POWDER floral uses just one powder!

We have used a blue shimmer to create this last eye piece. The light blue is very on trend in colour for this seasons make up. It looks great on brown eyes, but can also compliment blue and green eyes nicely. The shimmer is used very simply, just by applying all over the eye with a light dusting, then using a stronger brush add more by layering to create darker shades. Do the same as a liner underneath the eye, and mix with vaseline if you prefer to work with a paste. Again finish with mascara and thats our most simple but effective eye! Easy.

thank you for reading, we hope you liked it. want more? www.powderme.tumbrl.com powder.me@live.com @powderzine - twitter Powder ZINE - facebook

credits creator:

lucy barrett

styling:

lucy barrett

photography: laura symons make-up:

laura symons lucy barrett tori hope sharlene greatbatch

models:

sophie rogers lois moseley olivia kingsley kate miller ally shipway beth symons jade barltrop