STYLESCOPE
print publication 2015
art direction - lucy cutler
6. the rest is up to you. eat in them, dance,
“the rules of the purchase were; 1. wear your jeans everyday for 1 year. 2. never wash them 3. record every spilt, spot, blemish, stain, rip & tear. 4. note the damage in your butcher diary 5. keep the faith, it wont be easy. you’ll need dedication. sleep, rock, smoke, drink, bone, fIght or slide. just make sure not to take any care.” Butcher of Blue: Book Presentation & Exhibition
“When women wear denim it (the derriere) must look elegant. It’s the second thing every woman looks at in the mirror, but it’s the FIrst thing she cares about. She does that half twirl, her back arched and her head craned around. If the jeans are right, the experience is transforming, like putting on a magic cloak.” ~ Ritu Kumar
“One role that Denim Day plays is to get people’s attention and bring to light the need for more discussion and further action regarding prevention and awareness measures on our campus.” ~ Reed Walsh
www.stylescope.com