4 minute read
THE L.A. STANDARD
The L.A. Sta
LUCY’S 98
ndard photographer
JAMES W. SCHEUER @jayflex wardrobe stylist ILARIA DE PLANO @ilaria_de_plano makeup artist & hair stylist KELLI SHAWN @kelli.shawn model ANA PAULA @anapauvalle model CAROLINA MARIE @iamcarolinamarie
LUCY’S 100
sunnies BAMBOO earrings CHAN LUU choker RALPH LAUREN button down ALICE & OLIVIA leather belt COURREGES PARIS jeans REDONE bag with art BRITTANY MINNES black boots ZARA
LUCY’S 101
The LA Standard is an exploration of the style, makeup, perseverance and power of women from the 1960s and 70s, and how that era of expression still affects us today. My photography is driven by exploring the potential of narrative behind each composition. As a photographer, I believe each photo’s story is accentuated at the intersection of showcasing vibrant colors while capturing subjects in a natural light. Each of my photos strives to exemplify the power of a portrait in perfect unison with the colors, textures, and styling of my subjects.
The LA Standard allowed me to travel back in time stylistically, while retaining the pride and strength exhibited by modern, female identity. The creative team behind The LA Standard included wardrobe stylist Ilaria de Plano and makeup artist Kelli Shawn, both of whom share my passion for creative collaboration and retro style. Our collective goal for this shoot evolved to encompass how themes from the 60s & 70s have given way to a future of vibrancy and power manifested by today’s modern woman.
Graced with our very own Jane Birkin (Ana Pauvalle) and Bridgette Bardot (Carolina Marie) of the 21st century, we set out on a 60s/70s adventure that would take us around downtown LA to various backdrops fitting of the time period, but with modernized twists. The rebellious, post-war narrative of forwardthinking youth in the 1960s and 70s produced a golden age of fashion, which Ilaria utilized heavily in envisioning the wardrobe for each model. IT girls of the era embraced individualistic approaches to style that experimented with bold colors, organic fabrics, and new patterns and materials; all of which shaped a new, free-loving, bohemian subculture for fashion icons.
Ilaria’s pulls were influenced by these forward-thinking trends and she devised The LA Standard’s wardrobe to include items which would reflect this rebellious, independent nature still so inherent to women of today. Key styles and pieces we featured included a shift dress by Mina Binebine, colored tights, chokers, freeflowing ruffle dresses by Gud Apparel, and of course, psychedelic/floral prints. Not lost is our nod to Andre Courreges— inventor of the liberating mini-skirt— as Carolina wears one his vintage belts, while Ana dons a modern, Alive & Olivia pleated mini-skirt. Ilaria’s aesthetic goal was acutely executed in the wardrobe’s
LUCY’S 102
model on the left: sunglasses GUCCI earrings SWAROVSKI horoscope necklace JKJ NYC white button down MINA BINEBINE belt PALOMA PICASSO skirt ALICE & OLIVIA socks CALZEDONIA opening ceremony boots model on the right: sunnies BAMBOO earrings CHAN LUU choker RALPH LAUREN button down ALICE & OLIVIA leather belt COURREGES PARIS / jeans REDONE bag with art BRITTANY MINNES black boots ZARA opposite page bandana scarf VALENTINO earrings VINTAGE NAVAJO halter romper HERE COMES THE SUN
LUCY’S 103
ability to express that these women are confident and elegant, yet also laid back, comfortable, and unwilling to appease traditional, male bias towards tight-fitting, expressionless style.
From the outset, Kelli imagined a mood board of the looks inspired by iconic, retro beauty and the results she achieved integrated classic style with modern edge. Early 1970’s makeup was a continuation from the late 1960s influence, with “simple and effortless” beauty trends— a revolution in makeup which still persists today.
A majority of these classic techniques were brought into play for this project, such as shimmering pastel eyeshadow, earth tones, bronzed skin, and dewy or glossy lips. Kelli took these classic looks and skillfully blended in modern characteristics such as bolder brows and flawless looking skin. The periwinkle eyes and peachy pink lips of Look 1, bring a sense of sweetness to a vivid color palette while still completing the look. In this regard, Kelli’s key styling secret to implementing color is not spotlighting every feature at the same time. Look 2 included clean makeup with earth tones to accentuate Carolina and Ana’s gorgeous bone structures without taking away from the bright hues and patterns all around them.
Finally, Kelli employs freeflowing wavy hairstyle with a middle part to give the feeling of uncomplicated beauty— a desire sparked in the 70’s and still hotly sought after in the trends of today. This conjecture of flawless beauty and effortless style is both a constant in Kelli’s work, and the epitome of our team’s collective goal in bringing The LA Standard to life.
LUCY’S 104
bottom image credits: earrings BAUBLE BAR floral patterned shift dress MINA BINEBINE stockings CALZEDONIA boots OPENING CEREMONY opposite page model on the left: headband MISSONI dress GUD APPAREL heels ZARA model on right: earrings VINTAGE NAVAJO choker CLUB MONACO dress GUD APPAREL heels FENDI