AT AFC WHYTELEAFE WE BELIEVE IN THE POWER OF COMMUNITY,
which is why we wasted little time in getting the club up and running following the unfortunate demise of Whyteleafe FC in 2021. The passion, enthusiasm and loyalty of the local supporters deserved a local nonleague club to get behind, and that is exactly what we are delivering.
Based at the spiritual home of football in Whyteleafe, we are delighted to welcome supporters travelling from near and far in their hundreds each week, and to give them
CHAIRMAN
somewhere to enjoy football, to make friends and to feel a sense of belonging. Promoted two levels after the 2021/22 season into the Southern Counties East Football
KELLY WATERS
League (Step 6/Tier 10), we’ll be tested weekly as we look to continue our growth both on and off the pitch. We’re all incredibly excited about what the future holds for football in Whyteleafe, but right now we’re well worth a watch too!
Our vision is to get football in Whyteleafe played at the same level as the previous club as soon as possible, which is currently two promotions away. After that, we aim to go as high. To do that, we need your help. Support
your local club; whether that’s turning up on a Saturday or Sunday afternoon and cheering the teams on, volunteering, sponsorship or anything else – it means the absolute world to us. Church Road is served by three (yes, three!) train stations (Whyteleafe, Whyteleafe South and Upper Warlingham) as well as having excellent bus links. Choose live local football and enjoy a drink with your friends as you watch from the terraces!
WE ARE DELIGHTED TO WELCOME SUPPORTERS TRAVELLING FROM NEAR AND FAR IN THEIR HUNDREDS EACH WEEK, AND TO GIVE THEM SOMEWHERE TO ENJOY FOOTBALL, TO MAKE FRIENDS AND TO FEEL A SENSE OF BELONGING.
WHO ARE YA!?
AFC Whyteleafe was formed in 2021 by Kelly Waters, replacing another club, Whyteleafe FC, which had existed immediately before. Waters had hoped to purchase the Church Road premises before it was sold to Irama Sports in February 2021, but he discovered the auction a week too late, and the sale to Irama went through. Following the withdrawal of Whyteleafe FC from the Isthmian League, and inspired by the story of AFC Wimbledon in 2002, AFC Whyteleafe was born.
The new club was granted a position in the Surrey South Eastern Combination League for the 2021/22 season, having formed a merge of registration with Balham FC B Team. This still left the club with less than one month to build a squad from scratch, ready for their debut match on 4th September 2021 at home to Earlsfield FC.
A crucial part of the successful formation of the club was securing a ground. Church
Road was the preferred choice, and a four-year deal was reached with Irama to play at what is considered the spiritual home of football in Whyteleafe.
Following a successful first season, AFC Whyteleafe merged with Whyteleafe youth FC and Whyteleafe Women ahead of the 2022/23 season to form one AFC Whyteleafe club comprising a men’s first team, U23s, women’s team and 28 youth teams from U7 to U18.
THE GROUND
The site of Church Road was formerly farmland, and the farm’s existing buildings were converted into the clubhouse and dressing rooms. Whyteleafe FC originally planned to add a running track and cricket
pitch to the complex, but these plans were abandoned. Floodlights were added in the early 1980s and a new main stand added in 1999 for the club’s first round FA Cup match against Chester City, which saw a record attendance of 2,164. Some of the turnstiles added at the ground were purchased from Stoke City’s Victoria Ground after they moved to the Britannia Stadium in 1997.
In June 2021, following the purchase of the ground by Singaporean-based company
AFC WHYTELEAFE PLAY THEIR HOME GAMES AT CHURCH ROAD, WHYTELEAFE, SURREY, CR3
Irama, Whyteleafe FC left Church Road due to no agreement being reached with Irama for a new lease with the club.
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Photo by Andy Crayford - Crayfordmedia
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At AFC Whyteleafe we are very proud of our youth programme. We have over 20 different youth teams that compete in all three youth leagues in Surrey including Epsom & Ewell League, Surrey Youth League and The Kent Youth League. All managers are CRB and first aid checked and hold at least a Level 1 Coaching badge. AFC Whyteleafe Youth is an FA Charter Standard club.
Photo by Andy Crayford - Crayfordmedia
SundAY Appointments on request
COMMERCIAL OPPORTUNITIES
Non-league football has been regarded for a long time as a cost-effective way of promoting local business. We have sponsorship and advertising opportunities to suit all budgets, so whatever your desired level of involvement or cost is, get in touch
and we’ll have something for you!
AFC Whyteleafe is proud to offer excellent opportunities for you to promote your business whilst giving you the warm feeling of having supported a local football club. We’re only just over a year old, and we believe we can help you grow your business as much as your support can help us. From first team shirt sponsorship, to programme advertising, player sponsorship, video highlight sponsorship and anything in between, we’ll have a package
to suit you. If we don’t – we’ll put a bespoke package together for you! Whether you’re a keen supporter, a local sole trader or the CEO of a multi-national company, we want to hear from you and we want you to come on this journey with us.
PLEASE
MEMBERSHIPS
Your Membership starts from the day you join ( DD options available)
5
6
5
GREEN FEES
1
Weekday Adult
Weekday Senior
Weekday
(from 3pm)
Weekend & Bank Holidays
Weekend Twilight (from 3pm) Blue Light (Monday-Friday)
TWILIGHT MEMBERSHIP
MEMBERS BENEFITS
FIRST TEAM KIT SPONSORSHIP £POA
Our premier package and the best way to get matchday exposure and more is to become our Principal Sponsor! Your company logo will be proudly worn on the front of our home and away shirts for the entire season.
On top of that you get the following benefits:
■ Logo on official social media artwork
■ Four pitch-side advertising banners
(visible at all matches at Church Road)
■ Four tickets to every home game
■ Match day hospitality (drinks and food after the game)
■ Four match day sponsorships of your choice
■ Four player of the match awards
■ Full page ad in match day programme for the season
■ PA announcements at every home match
■ Article and logo on club website
■ Regular mentions and engagements
U23S KIT SPONSORSHIP £POA
Our U23s play in the SCEFL Development league and get crowds of around 100 regularly which is exceptional for a Development League at this level. The future of our club needs your support and this presents a fantastic opportunity to be a part of our present AND future.
Appearing on the front of home and away shirts, you also get the following benefits:
■ Logo on official social media artwork
■ Four pitch-side advertising banners (visible at all matches at Church Road)
■ Four match day sponsorships
■ Four player of the match awards
■ Article and logo on club website
■ Mention on social media profiles
STAND SPONSOR £POA
A great way to advertise your company or brand is by sponsoring one of the Church Road stands! We can display your name or logo onto one of our three stands and given the fact that we have men’s, women’s and U23’s matches at the ground on top of regional cup finals, charity matches and we groundshare –there is plenty of exposure to be had. We’ll also add your company details to our website so that our supporters can easily access you.
VIDEO PARTNERSHIPS £30 PER VIDEO
(1 free per season for season partners)
Your name & logo will feature on our videos including training, promotional andmatch highlights which are published on our website and social media channels.
PITCH-SIDE ADVERTISING BANNER
PER BOARD FROM £150
Pitch-side advertising is a fantastic way to promote your company whilst having the satisfaction of supporting a non-league football club. You’ll be proudly displayed for all games at Church Road including our men’s, women’s, U23’s and youth teams, charity matches, as well as home games for our ‘housemates’ who play in Step 4 of the National League System. Our average attendance for the 2021/22 season was over 300 (reaching over 500).
Our prices include the cost of producing the banner and installation, using artwork provided by you. For a small fee of £30 we can even take care of the artwork! The banner is 8x3 feet – for more information on available positions around the ground please contact us at commercial@afcwhyteleafe.com
GENERAL BUILDING SERVICES
■ 10
■ Pre-match photo with team
■ 3 announcements on the PA systemat the match
MATCHDAY PROGRAMME ADVERTISING
Our recently enhanced matchday programme is included within the matchday admission and available to purchase on a weekly basis for season ticket holders. It’s also shared with opposition club officials and has a readership of c.100 each week.
Advertising here is a brilliant way to raise your profile locally and is affordable and effective.
Our per-season prices are below but we’re also happy to discuss shorter term options as a bespoke package:
■ Your logo on the front of the programme and on all match socialmedia and a full page feature on your business in the match day programme.
We’re delighted to have our club shop open before all home fixtures. Located right next to the turnstiles as you enter the ground and selling a range of club merchandise including mugs, hats, scarves, and much more (including replica kit in the very near future), please do come and say hello to Andy or Stu who will be delighted to help you.
commercial@afcwhyteleafe.com
We also have an enviable range of matchday programmes from years gone by covering a huge range of clubs so if you wish to have a look through the collection then please do!
TICKETS
CURRENT SEASON TICKET PRICES*
Adults
Concessions
7-16s
U7s
£90
£40
£12
FREE
Season ticket holders can purchase a matchday programme for £1 on matchdays
*Season tickets subject to discounts throughout the season
MATCHDAY PRICES
Adults incl. programme
Concessions incl. programme
7-16s
£7
£4
£4
U7s FREE
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FIXTURES RESULTS
CLUB OFFICIALS
Chairman – Kelly Waters
Social Media &
Commercial Manager – Oliver Keast
Youth Chairman – Kieron Horn
Club Secretary – Kieron Horn
Volunteers Coordinator – Dan Hawksworth
Fixture Secretary – Tim Deadman
MEN’S FIRST TEAM MANAGEMENT
Manager – Kelly Waters
Coaches – Wayne Bullen, Ennio Gonnella & Antonio Gonnella
Head of Recruitment & club development
– Dan Thomas
Youth Treasurer – Nicola Adams
Youth Development – Simon Wright
Safeguarding Officer – Lisa Pacey
Supporters Association
Chairman – Felix Baker
PHOTOGRAPHER
Andy Crayford – Crayford Media
PROGRAMME
Felix Baker - Editor
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