LUDMILLA CANTO generator miami beach IND 6255 KATIE ROTHFIELD STEPHANIE JENKINS 29 NOVEMBER 20166
"WE'RE CHANGING THE INDUSTRY WITH SOMETHING EXCITING, NEW, AND INNOVATIVE." KAREN RICHARDSON, CHIEF OPERATING OFFICER
ENERGY BOLD ACTION
EXPERIENCES
LOCAL ARTISTS
HAVING OVERCOME NEGATIVE HOSTEL CONNOTATIONS AND A COMPETITIVE HOTEL MARKET, THE GENERATOR NETWORK EXPECTS AN ANNUAL REVENUE OF $75 Million AND 1,300 CHECK-INS EACH DAY MAKING IT THE FASTEST GROWING LUXURY HOSTEL BRAND IN THE WORLD.
SOCIAL NETWORK
INSPIRED BY CULTURE, DRIVEN BY COLLABORATION
SOCIAL SUSTAINABILIty
#GENLIFE
trendy NYc urbanite s
#GENPEOPLE
LOCAL INFLUENCER
LATINO ENTREPENEUR
OUTDOOR AREAS
COMMUNAL AREAS
PATRONS + LOCALS
BUSINESS + SOCIAL
ROOFTOP: M-T & SUN: 7AM - 2AM F-SAT: 7Am - 4am ROOFTOP BAR: M-T & SUN: 12PM - 2AM F-SAT: 12Pm - 4am
LOUNGE: ALL DAY, EVERY DAY QUIET HOURS: 12AM - 7AM
CAFE: LOCAL FLAVORS + VENDORS VEGAN OPTIONS 7AM - 1AM
COURTYARD: ALL DAY, EVERYDAY QUIET HOURS: 12AM - 9AM
VERANDA: ALL DAY, EVERYDAY
STAGE: SELECT EVENT DATES
TRAVEL KIOSK: ALL DAY, EVERYDAY
a TRULY social network GEN design
VISITORS
7.4 million 2015
AGE
41 2.24
PARTY SIZE
PERSONS
DAILY LODGING EXPENDITURE
$158.50 (-0.4%)*
*2015 VERSUS 2014
EXPENDITURES PER PERSON
$1,574.27 (-3.9%)*
OVER AVERAGE STAY OF 5.87 NIGHTS
THE AUDIENCE
1892
1912
1913
JOHN COLLINS
JOHN LUMMUS
CARL FISHER
2015
"the fourth wall" Since its conception, Miami Beach has always been a stage. There have been stars and major players but most importantly, there has always been an audience. The performance art term, "the fourth wall", DESCRIBES a metaphysical division between the stage and the audience. At times, this TRANSPARENT wall has the tendency to suddenly "break", bringing audience and actor together in an intimate AND energetic experience as performers atop a larger stage.
WHIMSICAL
REBELLIOUS
LIGHT
INTRIGUE
concept model
BREAK vertical thresholds TO PROJECT ENERGETIC MOMENTS OF 1 PLANAR HORIZONTALITY and color IN PUBLIC SPACES 2 EMPLOY ILLUSION OF shape and text AS A BREAK IN REALITY 3 FILTER LIGHT and image THROUGH layering of tran sparencies decon struct enclosure BY FRAMING CLUSTERS OF CONNECTIVE and 4 communal spaces NURTURE a sen se of INTRIGUE and encourage participation in the 5 perfomance THROUGH THE SUBLIME DESIGN GUIDELINES GEN design
MATERIALS rooftop entry 1
3form translucent resin
lobby AND veranda 1
3form translucent resin
2
adhesive decal
3
1
seating upholstery
4
experiential wrap laminam cladding
5
throw pillow upholstery
6
throw pillow upholstery
7
seating upholstery
8
LEatHER seating upholstery
9
reclaimed wood
10
historic red terrazzo
11 12
historic bar historic white terrazzo
13
interface carpet tile
2
5
4
6 7
3
8
corridor adhesive decal 4 experiential wrap laminam cladding 2
13
9 20
interface carpet tile
19
guestrooms 1
3form translucent window treatment
14
porcelain wood tile
15 16
17
18
semi-gloss paint
wall covering
privacy nook upholstery 19 wall covering 18
20 throw pillow upholstery
12 17
wall covering
GUEST LOUNGE
13
15 16
= reduced environmental impact
14
11
10
PROJECTION ROOM MEDIUM SHARED
MEDIUM SHARED
MEDIUM SHARED
MEDIUM SHARED
B.R. TRAVEL SHOP
GAME ROOM
MEDIUM SHARED
COMMUNAL BATHROOMS
LOUNGE
SMALL SHARED
PRIVATE QUAD
OUTDOOR CAFE SEATING
WAITING AREA SMALL SHARED
PRIVATE QUEEN SMALL SHARED
PRIVacy gradient
BUILDING ANALYSIS
FIRST FLOOR DIAGRAMS
BUBBLE DIAGRam
BLOCKING DIAGRam
MINI CAFE
RECEPTION
FIRST AND SECOND FLOOR PLAN
MORE PRIVate PRIVacy gradient
less PRIVate
FIRST AND SECOND FLOOR PLAN
FIRST AND SECOND FLOOR REFLECTED CEILING PLAN
ACOUSTIC PANELING
WEST lobby ELEVation
1
2
LIGHT and mirror INSTALLatION north lobby ELEVation
elevation s 1 + 2
lobby
laminam wall cladding
LIGHT INSTALLatION
PERSPECTIVE 1
lobby
ACOUSTIC PANELING
RECLAIMED WOOD STOOL UPHOLSTERY
PERSPECTIVE 2
lobby FIREPLACE
upcycled tires wrapped in bamboo
elevation 3
courtyard
aeroponic vertical system woven nylon backing
LAUNDRY ROOM MEDIUM SHARED
MEDIUM SHARED
MEDIUM SHARED
MEDIUM SHARED
PRIVACY SEATING LUGGAGE ROOM
LARGE SHARED
MEDIUM SHARED
COMMUNAL BATHROOMS
COM. B.R. LARGE SHARED SMALL SHARED
PRIVATE QUAD COM. SH.
SMALL SHARED
PRIVATE QUEEN SMALL SHARED
PRIVacy gradient
BUILDING ANALYSIS
THIRD FLOOR diagrams
BUBBLE DIAGRam
BLOCKING DIAGRam
ADA B.R.
LARGE SHARED
THIRD FLOOR PLAN
MORE PRIVate PRIVacy gradient
less PRIVate
THIRD FLOOR PLAN
THIRD FLOOR REFLECTED CEILING PLAN
adhesive WAYFINDING ILLUSION
Laminam wall cladding
ROOM NUMBER PROJECTION 4
5
6
elevation s 4, 5 + 6
CORRIDOR AND GUEST ROOMS
Laminam wall cladding
RECESSED LED STRIP
INTERFACE CARPET
PERSPECTIVE 3 + 4
CORRIDOR
decal adhesive
3form translucent resin
vanity CHAIR upholstery
porcelain wood tile
PERSPECTIVE 5
PRIVate PREMIUM
LAUNDRY ROOM MEDIUM SHARED
MEDIUM SHARED
MEDIUM SHARED
MEDIUM SHARED
PRIVACY SEATING LUGGAGE ROOM
LARGE SHARED
MEDIUM SHARED
COMMUNAL BATHROOMS
COM. B.R. LARGE SHARED SMALL SHARED
PRIVATE QUAD COM. SH.
SMALL SHARED
LARGE SHARED PRIVATE QUEEN
SMALL SHARED
PRIVacy gradient
BUILDING ANALYSIS
FOURTH FLOOR DIAGRAMS
BUBBLE DIAGRam
BLOCKING DIAGRam
ADA B.R.
note: addition of luggage and laundry room
FOURTH FLOOR PLAN
MORE PRIVate PRIVacy gradient
less PRIVate
note: addition of luggage and laundry room
FOURTH FLOOR PLAN
FOURTH FLOOR REFLECTED CEILING PLAN
RESTAURANT SEATING
KITCHEN
B.R.
STAGE
CHILL OUT LOUNGE
LAY OUT DAY BEDS
PRIVacy gradient
BUILDING ANALYSIS
ROOF DIAGRAMS
BUBBLE DIAGRam
BLOCKING DIAGRam
CHILL OUT
BAR
ROOF FLOOR PLAN
3form translucent resin
laminam wall cladding
elevation 7
PERSPECTIVE 6
four rooftop entryway
RECESSED LED STRIP
four rooftop ENTRYWAY WEST
LUDMILLA CANTO generator miami beach IND 6255 KATIE ROTHFIELD STEPHANIE JENKINS 29 NOVEMBER 20166