Luisa Ribaldone Industrial designer
1
2
INDEX ABOUT - SKILLS
04
1. PRODUCT DESIGN
10
2. RENDERING
40 48
3. PACKAGING DESIGN
58
4. GRAPHIC DESIGN
3
Hi! My name is Luisa. ABOUT I’m a forming Industrial Designer, with a special interest for research, CMF and trending. I’m graduated in Product Design for Innovation master of science at Politecnico di Milano. I studied in Portugal, at Universidade Técnica de Lisboa.
EDUCATION 2013/ December 2015 Product Design for Innovation Master of Science. Politecnico di Milano. 110/110 2010/2013 Design and Visual Communication Bachelor Degree. Politecnico di Torino. 109/110 09-12/ 02-13 Erasmus at Universidade Tecnica de Lisboa, Portugal. 2005/2009 Artistic High School Diploma Liceo Classico Artistico G&Q Sella, Biella.
WORK EXPERIENCE Present
Aznom srl - Product and Graphic designer (MB)
2016
Aznom srl intership - Product designer (MB)
2016/ 2017
Serralunga s.r.l collaborator (BI)
2015
Design Innovation s.r.l intership (MI)
4
SKILLS TOOLS Operative Systems: Mac OS X and Windows 7. Software: Illustrator CS6 Indesign CS6 Photoshop CS6 Rhinoceros 5.0 Keyshot 6.0 Blender 2.5 Landscape designer Autocad 2011 Pages, Word, Open Office Keynote, PowerPoint
KNOWHOW User centered design, Partecipatory design, Industrial processes and materials. Research, Benchmarking, Marketing. Team work and independently. Artistic techniques: Oil painting, acrylics, pencils, watercolors, ecoline, tint of china. Sculpture design (clay, chalk, pottery). Cernit/ fimo and beads home-made jelewery. Bricolage also with waste materials.
5
6
7
8
GROOMIT! Grooming tools for Equestrian Competition Milano A.A. 2015 Graduation project, PoliMI
9
Launch by Start Up for starting entrepreneurship
Horse Feeling’s Brand Projects realized on “Design your business”
Laboratory and for my thesis: Everything started from creating a concept from a personal passion, in my case horse riding. The goal was reviewing the standard equestrian context, debutting through CROWDFUNDING as Start Up, the brand will be Sold Online. The Grooming horse kit have the aim of reinterpreting tools for the fast and efficient grooming before the competition, improving the user experience and developing some specifics. Other Brand lines are Styleit! and CareIt! line, for the Aesthetic care before competition and the Cleaning of horse stuff after competitions.
10
Improve and innovate the design of products for horse care.
Give more value to the products that play a fundamental role with designing, shaping, ergonomics, the EXPERIENCE OF USE and AESTHETIC making them highly identitarian.
THE FUNDAMENTAL GROOMING TOOLS HOOF PICK
CURRYCOMB
DANDY BRUSH
SOFT BRUSH
WAYS OF USE, GESTUALITY
Sink and quick
Rounded Circolari
Short fast touch Breviand Tocchetti
LongLunghi and slow
11
SKETCH AND ERGONOMICS
12
GroomIt!
Asymmetrical and ergonomical shape
Natural Bristle
Brand Soft lithography
Same Carter for both products
Dandy brush
Currycomb
Soft brush
Hoof pick
13
14
Soft Brush
MODEL 1:1
Dandy Brush
Currycomb
Hoofpick
15
16
CHOCOSPIEDO Chocomates competition for Eurochocolate, Milano A.A. 2015 Project presented at EXPO, Milano
17
M oodboa rd:
SHARE WITH YOUR FRIENDS A CHOCOLATE SKEWER! Brief:
The goal of this initiative is to develop new chocolate products that follow the logic of fun and encourage the sharing of the chocolate.
CHOCOSPIEDO CREATES Barbecue inspiration: it’s a meeting stimulus to share food together with friends and relatives as well as spend the day together. Chocospiedo create a sweeter sharing moment: it’s a meat skewer but compoused of chocolate with simple shapes and different texture, different according to sweet or bitter chocolate taste. Versatile, to share entire or in pieces, tickling your taste with shapes and different taste.
18
F irst S ke tche s:
Studio presa in biscotto
Forme, texture per esaltare il gusto del c ioccolato
DA CONDIVIDERE Biscotto “Crock” facile da spezzare
19
Taste :
Gia nduja Wh i te M i l k an d Wh i te
C re m i n o
200
P u f fe d r i ce Dark
M i l k an d Wh i te
Nuts
Wo o d st i c k
3 0 mm
20
Pre se nt at ion at E xpo:
21
22
LIU Product Development Laboratory, Milano A.A. 2013-14 Teamwork, PoliMI
23
IPHONE PASSIVE AMPLIFIER Liu (in Chinese means flow), is a passive amplifier for iPhone made with Ash using the exponential curve of the golden section to amplify the sound. The material chosen is solid Fraxinus Excelsior (Ash), local essence, particularly suitable for the construction of musical instruments. The time machine (CNC milling, 5-axis) for the realization of the prototype was about 2 hours.
24
NAUTILUS SHAPE
CNC MILLING PROTOTYPE The sound waves are propagate starting from the source (iphone speakers), along the space obtained from the product bottom surface.
TOP VIEW
BOTTOM VIEW
EMPIRICAL TEST A wave that crash on a surface is reflected: in this way, the inner surface and the rest base are consider like surfaces where arrive the reflection, and go on until that the wave go out from the only one opening.
Birch Plywood
Dimension: 260x210x50 mm
We make prototype a simplified model at “Mio Cugino“ shop by CNC milling. We also download a sound app, called “dbSoundMeter ” for testing the decibels variation. We made some tests on different surfaceses where the prototype was put on for undersand how much the amplification change.
25
ASH
50
MATERIAL: ( F rax i n u s E xcelsior)
FRONT VIEW
SUITABLE FOR SOUND TRANSMISSION:
TOP VIEW
_ not porous: density= 690 Kg/m3 _ is one of the few wood type used for make musical instruments
_ less
transportation cost _ price: about 2 €/Kg
185
LOCAL WOOD: FEATURES: _ _ _ _
regular fiber light colour hard wood. R to flexion: 114 MPa durable but sensible to pests attack
26
230
BOTTOM VIEW
27
28
HYDRA Product Development Laboratory, Milano A.A. 2013-14 Teamwork, PoliMI
29
MOODBOARD
BOTTLE ARM Hydra is a bottle arm dedicated to non-professional runners. It is composed of a band adherent to the forearm and a flat bottle inserted into a pocket on a band. This is a quick way to hydrate during the race, keeping your hands free and distributing the weight in a balanced way. The armband is made of neoprene, has a trapezoidal shape in order to follow the anatomy of the forearm. On the side edges is positioned Velcro. Above there is the pocket destined to the flat bottle of 0.3 cl made with LDPE.
30
SKETCH VIEW
BOTTOM VIEW
STORYBOARD
TOP VIEW
LATERAL VIEW
1. Fill the bottle with water
2. Put the bottle inside the band
3. Fix the band around your
4. Close it with velcro
forearm
5. After your run, drink from Hydra!
31
COLOURS
COMPONENTS and MATERIALS
GREEN Pantone 802 HDPE push-pull cap
0,3 l trasparent LDPE bottle 0,2 mm thickness
ORANGE Pantone 804 Neoprene band 2 mm thickness
BLUE Pantone 286
32
33
34
TI-DIY Concept Design Laboratory, Milano A.A. 2013-14 Teamwork, PoliMI
35
WAY OF USE
SOLUTION
TI DIY
TI-DIY TABLECLOTH The course proposed an human centered design approach.
WAY OF USE
TI DIY
SQUARE TABLE
RECTANGULAR TABLE
ROUND TABLE
We started by analyzing a problem and trying to solve it, creating kitchen objects without the help of the electricity. Our project is based on solving the problem of collecting crumbs until we get to a new tablecloth concept. TI-DIY is a synonym for: tidy- do it yourself. Through shaking the rigid WAY OF TI DIY tablecloth we directing USE crumbs into the trash avoiding to spill the crumbs in all over the house.
SQUARE TABLE
36
SQUARE TABLE
ROUND TABLE
RECTANGULAR TABLE
ROUND TABLE
RECTANGULAR TABLE
37
38
RENDERING Aznom s.r.l; Monza A.A. 2016 3d modeling and Rendering of private interior apartment
39