Luisa Ribaldone PRODUCT DESIGNER
Hi! My name is Luisa.
ABOUT
I’m a Product and Graphic Designer, with a special interest for research, CMF/trends and packaging.
I love explore and take photography.
I’m graduated in Product Design for Innovation master of science at Politecnico di Milano.
I studied in Portugal for six months at Universidade Técnica de Lisboa. I learned different processes of User centered design and different ways of work. I learned Portuguese and approached with traditional portuguese community, they teached me how to find the positive side in everything.
EDUCATION
2013/ December 2015
Product Design for Innovation Master of Science. Politecnico di Milano. 110/110
2010/2013
Design and Visual Communication Bachelor Degree. Politecnico di Torino. 109/110
09-12/ 02-13
Erasmus at Universidade Tecnica de Lisboa, Portugal.
2005/2009
Artistic High School Diploma
Liceo Classico Artistico G&Q Sella, Biella.
TOOLS
Operative Systems:
Mac OS X and Windows 7.
Software:
Microsoft office / Apple Iwork
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Rhinoceros 7.0
Autocad 2011
Bentley Microstation
Keyshot 9.0
IN PROGRESS:
Blender
Premiere CS6
Landscape designer
Wordpress, Wix
CON LE MANI IN PASTA BOOK
Creation of a Memory book about the history of Tuttopasta shop + recepies. Personal layout and photographs.
2020 personal project
BUSINESS SHOP-
PER Redesign of Zalia Business Products. 2018
Concept for Samsonite
Business shopper
Compartments:
Small Clutch
Laptop compartment
Main compartment
Costruction typology:
Softside
May contain:
15’’ screen size notebook
Materials:
Exterior
Synthetic Leather, Elastam
Interior
Polyurethane
Laptop compartment
Neoprene
Interior organization
Document holder, keychain
pen holder
Hidden elastic compartment Elastam
Intern compartments
Trolley fitting accessory (on the back)
Customizable side
Hand holder (on the back), help you to keep your essential stuff.
Three dimensional explosed
Smart user: Separable cover thinked for commuters
Shopper
Scocca Device
Pochette “Essenziali”
Hidden zipper for fix the clutch
Synthetic leather zipper with brand plate
B-KOS FORNITURE
Concept and design of B-Kos Make Up and Skin Care expositor for Marionnaud shop, Milan Italy
2018
Proma S.r.l.
Custom Forniture
Our goal was bring out this new brand, eye chachting the customers and making them enter inside the journey of natural active world ingredients. Every ingredient had it’s history. We design the forniture, cuvettes and managed goods and tester merchandising.
Every cuvette has it’s own product description. The colors are different according to the products line: face, eyes and lips products for make up; Face, body and hair for skin care expositor.
Colors, simplicity and design.
Our Shop fitting online: http://beauty.pambianconews. com/2018/03/22/marionnaud-lanciail-concept-esperienziale/
BRICOFER EXPOSITOR
Concept of Tools Expositor for Bricofer store
S.r.l.
Custom Forniture
Bricofer is the Italian Leader company in the DIY sector.
We design a new way of Power tools expositor, improving the merchandising, the comunication and the tool storage.
The customer path was thought in order to have power tools and on the side the consumables for that tools.
We design eight expositor (for Drills, sanders, milling machines, jigsaw, multitools, grinders, hammers and screwdrivers) made of Wood, metal and plexiglass.
The clear communication (A tools icon and text) helps the customers to find easily what he wants buy.
Display Totem before the lane improve the Shopping experience, searching the product and reaching all the information before buying.
Pannelli per valorizzazione Brand
Alternativa di ripiano per elettroutensili ingobranti
Pannello c/foro pensati per alloggiare la lama delle seghe circolari in modo sicuro
Esposizione prodotti
Materiale di consumo ALTOVENDENTE
Pannelli comunicazione in laminato giallo
Bricofer R=255 G=212 B=1
Font comunicazione
AVENIR MEDIUM
Pannelli Focus-on in laminato Blu Bricofer: R=0 G=47 B=113
Materiale di consumo BASSOVENDENTE
PUNTE E BITS
Basi strutture in legno chiaro (es. Faggio)
Piani Forati in laminato Bianco
Supporti ganci in metallo
ADIDAS
Concept of a Bag
Expositor for Cisalfa store Italy 2017
Proma S.r.l.
Adidas Bag Expositor
We thought about a new Adidas Bag expositor concept for Cisalfa Store. Dynamicity, essentiality and design were our inspiration keywords. We propose this concept for keep sales stock in order behind the bag exposed. On the right side, there is another space for hanging other type of Adidas sport bags.
The plexiglass arrow can rotate according to your needs of communication.
Stock vendita
Stock posto dietro alla bag esposta
GROOMIT!
Grooming tools for Equestrian Competition
Milano
A.A. 2015
Graduation project, PoliMI
Horse Feeling’s Brand
Projects realized on “Design your business” Laboratory and for my thesis: Everything started from creating a concept from a personal passion, in my case horse riding. The goal was reviewing the standard equestrian context, debutting through CROWDFUNDING as Start Up, the brand will be Sold Online.
The Grooming horse kit have the aim of reinterpreting tools for the fast and efficient grooming before the competition, improving the user experience and developing some specifics.
Other Brand lines are Styleit! and CareIt! line, for the Aesthetic care before competition and the Cleaning of horse stuff after competitions.
Launch by Start Up for starting entrepreneurship
Improve and innovate the design of products for horse care.
Give more value to the products that play a fundamental role with designing, shaping, ergonomics, the EXPERIENCE OF USE and AESTHETIC making them highly identitarian.
GROOMING TOOLS
WAYS OF USE, GESTUALITY
Sink and quick Rounded Short and fast touch Long and slow
Circolari Brevi Tocchetti Lunghi
Asymmetrical and ergonomical shape
Same Carter for both products
Natural Bristle
Brand Soft lithography
Dandy brush Soft brush
Currycomb Hoof pick
Hoofpick
Currycomb
Dandy Brush
Brush
CHOCOSPIEDO
Chocomates competition for Eurochocolate, Milano
A.A. 2015
Project presented at EXPO, Milano
SHARE WITH YOUR FRIENDS A CHOCOLATE SKEWER!
Brief:
The goal of this initiative is to develop new chocolate products that follow the logic of fun and encourage the sharing of the chocolate.
CHOCOSPIEDO CREATES
Barbecue inspiration: it’s a meeting stimulus to share food together with friends and relatives as well as spend the day together. Chocospiedo create a sweeter sharing moment: it’s a meat skewer but compoused of chocolate with simple shapes and different texture, different according to sweet or bitter chocolate taste. Versatile, to share entire or in pieces, tickling your taste with shapes and different taste.
Forme, texture per esaltare il gusto del cioccolato
DA CONDIVIDERE
Biscotto “Crock” facile da spezzare
Studio presa in biscotto
Gianduja White
Milk and White
Cremino
Puffed rice
Dark
Milk and White
Nuts
Wood stick
30 mm
Product Development Laboratory, Milano
A.A. 2013-14
Teamwork, PoliMI
IPHONE PASSIVE AMPLIFIER
Liu (in Chinese means flow), is a passive amplifier for iPhone made with Ash using the exponential curve of the golden section to amplify the sound.
The material chosen is solid Fraxinus Excelsior (Ash), local essence, particularly suitable for the construction of musical instruments.
The time machine (CNC milling, 5-axis) for the realization of the prototype was about 2 hours.
NAUTILUS SHAPE
The sound waves are propagate starting from the source (iphone speakers), along the space obtained from the product bottom surface.
CNC MILLING PROTOTYPE
Dimension: 260x210x50 mm
EMPIRICAL TEST
A wave that crash on a surface is reflected: in this way, the inner surface and the rest base are consider like surfaces where arrive the reflection, and go on until that the wave go out from the only one opening.
We make prototype a simplified model at “Mio Cugino“ shop by CNC milling.
We also download a sound app, called “dbSoundMeter” for testing the decibels variation. We made some tests on different surfaceses where the prototype was put on for undersand how much the amplification change.
TOP VIEW
BOTTOM VIEW
Birch Plywood
MATERIAL:
(Fraxinus Excelsior)
SUITABLE FOR SOUND TRANSMISSION:
_ not porous: density= 690 Kg/m3
_ is one of the few wood type used for make musical instruments
LOCAL WOOD:
less transportation cost _ price: about 2 €/Kg
FEATURES:
_ regular fiber
_ light colour
_ hard wood. R to flexion: 114 MPa
_ durable but sensible to pests attack
