Pond5 Brand Applications Catalogue by luisafosco

Pond5 is more than a media product, it's the lifestyle enabler for artists. The place where they can spark new creation or sell their work anywhere, anytime. We created a bolder presence and a cleaner look to fully communicate this. To refine something, to rethink a known shape in a clearer form, to clarify a concept. The new brandâ&#x20AC;&#x2122;s visuality explores this concept and uses it as framework for different visual styles, always presented in a colorful, meaningful way, with endless possibilities.

Endless Possibilities The new brand uses photos and videos from Pond5's library to showcase their best artists, but also as a form of impacting, using the images as textures and background to convey the marketing objectives of the company in a creative, graphic, beautiful way. The colorized images using Pond5's four brand colors are a way of not selling that photo or video per se, but the concept. It also helps to create a very distinct look that will be perceived as a brand characteristic as 2015 goes by. The goal is to get people to look at the images and be drown to stands or to the site itself because they looked at a beautiful, meaninful and impactful image. This concept can be expanded to whatever image the campaign may use, may them be photos, illustrations, CGI or any other form of visual component.

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Creative people making media The 2015 campaign uses the previous "Media for Makers" moto in a graphic way. We narrowed down to a bunch of great images that represent various types of media that are being offered in Pond5, from photo to video to music, all featuring "Creative People Making Media". This campaign will be used throughout 2015. These basic images are used for all sorts of printed promo materials, from business cards to postcards and banners. When you need any promo material, these are the images available by default. You can choose any of those images, some of them will be available for bigger pieces like horizontal or vertical banners. Some o them will not, due to itâ&#x20AC;&#x2122;s original limited size. You can also use your own image in businesse cards or special marketing projects. They will be converted to one of the brand colors and be available to use in future projects. The main images can reflect media making situations, but your imagens donâ&#x20AC;&#x2122;t have to, specially in business cards. They can be whatever you want, as long as it is part of Pond5 growing collection. 7.

Locating the files All final approved current graphics that cares our visual identity (for PRINTING, WEB and VIDEO) are available in Google Drive, in the folder called MARKETING TOOLS. http://bit.ly/1BOyrzw (send an email to patricia@pond5.com, if you need access) Drive > Marketing Tools > Print Content

browse the folders Inside Print Content folder you can find all files ready to print. Logos: Pond5 logos in EPS and PDF print formats. Use them for all print materials not covered by the graphic team like partner catalogues, flyers, banners. Vertical Banners: Here you find all vertical banners available, ready to download and send to printer, including Public Domain Project Banners and Hiring banners. Horizontal Banners: Files ready to send to printers. Biz Cards: This folder has a lot of subfolders, each one for a specific Pond5 employee. Look for a folder with your name and use the files to print locally your business card. Coupons: Look inside this folder to find your event coupons. Locate the subfolder with the event name and use the files for print. Certificates: Look inside this folder to find your event certificates. Locate the subfolder with the event name and use the files for print.

Gifts: Inside this folder you will find the files for mugs, t-shirts and buttons. Just browse in here and download the material you need. Name Tags: Find here the files for print name tags. Stickers: This folder contains the needed files to print Stickers, both round and square.

Public Domain: Here you will find new postcards used for Public Domain parties and events. Letterhead: Download the files in this folder to use on an editor processor and deliver letters with our brand. Printed Ads: Here you find Ads for magazines, catalogues and other printed brochures. Your can use them as a model for your next Ad.

Table Runners: Use the files in this folder to print new Table Runners for your events.

need more help?

Postcards: Look inside this folder to find your event Postcards. Locate the subfolder with the event name and use the files for print.

Try Google Drive help on how to manipulate folders, files and how to effectively search for files. This is recommended for those who are not familiar with folders.

Bags: In this folder you will find the files for print paper bags and ecobags.

Google Drive: Find files faster. http://bit.ly/17IqIVR

Google Drive: Access and organize your files. http://bit.ly/1GDsIdW

Red Booth’s Visual Identity (Graphics Distribution) project This is the place in Red Booth where we take care of all needs regarding branding, graphic design and visual identity. The workflow is simple: basically, if you have any needs or questions regarding branding, graphic design or visual identity, just place a request. To get tasks done by the branding team (ie.: graphic design tasks) you must place requests in the “Visual Identity” Red Booth project.

become a member to be able to make requests Send a email to patricia@pond5.com requesting to be a member in “Visual Identity” Red Booth project. As soon as you get a reply informing you are now a member of this Red Booth project, feel free to place your requests.

DO NOT make requests via email, skype, slack or phone call.

the design. Please, follow the progress at the task.

DO NOT contact the designers directely via email, skype, slack or phone call. All communication with designers take place inside the task.

DO NOT communicate with anyone in the team outside the task.

DO NOT make your own designs or get it done with someone else out of the designated team.

5) Mission accomplished When you have the requested item ready, please click on the small box next to the task title, changing the status of the task to Resolved.

DO NOT ignore the system if you have a urgent request. We recomend you work planning things ahead to minimize last minute requests which may or may not be attended.

The task will remain archived and can be be reactivated if needed. Just save the task’s link or browse in the resolved items. Also, you can use the Red Booth search to check any resolved tasks.

4) Follow the task progress After you fill the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator.

6) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

The assigned designer may need your feedback or have questions regarding

placing a request 1) Go to Red Booth Access url <www.redbooth.com> in your browser. Log in and navigate to Visual Identity (Graphics Distribution) on the left menu and them select the first task list called “Requests”. 2) Make a new task Create a New Task and put the its title. DO NOT assign the tasks. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. DO put a deadline for the request. If you need it get done in less than 3 business days, put the deadline “urgent”. 3) Place a request Where you read “Describe this task…”, place the brief (check each item for specific instructions).

Texto sobre logos e fonts folder

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Capa conceitual do Style Guide

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Logotype The Pond5 loogotype consists in the flower and the custom draw typeface. They should be always used togheter in this proportions, without any modifications. Do not try to redesign it, in order to apply it in your artwork. Always use an official vector or bitmap file provided by the Brand Team.

Typeface Oﬁcial typeface is OpenSans, manly in it’s regular and extra bold variations. The layout compositions should always provide a good typographic contrast.

OpenSans Extrabold OpenSans Regular The Novecento typeface is used as support typeface for the oﬃcial tagline or to create impact messages. It should be used always in uppercase and preferably in bold.

NOVECENTO BOLD NOVECENTO MEDIUM For usage examples, referes to the template ﬁles.

Colors There are 4 oﬃcial Pond5 colors. The main color is the Pond5 Blue. The other colors should be used equally to create diversity in the applications.

Pond5 Blue

C100 / M40 / Y0 / K0 R0 / G125 / B197 HEX #007DC5

Pond5 Orange

C0 / M40 / Y100 / K0 R250 / G166 / B26 HEX #FAA61A

Pond5 Purple

C20 / M80 / Y0 / K0 R198 / G87 / B160 HEX #C657A0

Pond5 Green

C35 / M0 / Y100 / K0 R178 / G210 / B53 HEX #B2D235 Usage proportion

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Usage Use it in white over photos, illustrations, footage and solid colors. Or colored over white background. Never rotate, skew or deform the brand. Always respect size, whitespace and alignments as follows:

Minimum required whitespace

Reference when

when composing with other brands:

aligning by center:

Reference when

Minimum print application size:

aligning by left/right:

3 cm or 1.1811 in Minimum screen size: 170 pixels

Signature Thereâ&#x20AC;&#x2122;s a single signature with the product URL. Theyâ&#x20AC;&#x2122;re in two sizes as follows:

www.pond5.com

For applications larger then 8cm / 3.14961in / 290pixels

www.pond5.com For applications between 3cm ~ 8cm / 1.1811in ~ 3.14961in / 170 ~ 290pixels

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Texto sobre logos e usos de fonte

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CAPA CONCEITURAL DE PRINT

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business cards Business cards are available to anyone in the company, but they are mandatory if you belong to the marketing team and/or if you see yourself in a situation to represent the company in public.

How to request 1) Go to Red Booth Red Booth > “Visual Identity” Red Booth project > task list “Requests”. 2) Make a new task Create a New Task and put biz cards and your name in its title. DO NOT assign the tasks. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. DO NOT put a deadline for the business cards, unless you need then (printed or just in printable files) in less than 3 business days. In this case, put the deadline “urgent”. 3) Place a request Where you read “Describe this task…”, place the following form completely filled: with your personal information): a) Card’s language(s) b) Your name (in the way it should show up in your biz card). c) Your Position/Role in Pond5. d) Office Address. e) Skype ID. 16.

f) Phone number(s). g) The address you wish to have your biz card delivered. i) Pond5 email address j) 4-10 Images for the card’s front. Please use from campaign images (check page xx) or create a collection with your original selection. 4) Check your task After fillling your informations, your task will take a day or less to be assigned to one of our designers by the brand team coordinator. The designer will post previews to make sure the visuals and copy of your business cards are correct. Please, give your feedback in 24 hours or less for each step of the process, so you get your cards as quick as possible. 5) Sign off your card The designer can only move to the next step after you approve a final revision by writing your “ok” in a comment on the task, confirming that all visual and copy contents are correct from your point of view. This is important because most of the times, the designers will be editing copy in foreign languages, so it is

easy to make a typo or some confusion with your information. Once you give your approval, it means that we are not responsible if some mistake or typo gets printed. 6) Track your order In the case you wish to have your cards printed and delivered in a specific address, we will post a link in your task with tracking information. 7) Mission accomplished! When you have them printed in your hands, please, click “Resolved” in the task. 8) Save the link Save the task’s link, so next time you need to update your info for biz cards and/or request for a new run, we can easily find your files in google drive. 9) Talk to us If this process, in somehow does not/ did not work for you, please, let us know. Send an email to the branding team coordinator: patricia@pond5.com

horizontal Format: 84mm x 55mm (3.30” x 2.16”) Bleed: 0,2 cm (0,08’’) Paper: at least 16pt paper (120gr) Finishing: Matte / Matte laminate Color: 4/4 Corners: Square corners Print Content > Biz Card > your name

vertical Format: 54mm x 85 mm (2,16’’ x 3,3’’) Bleed: 0,2 cm (0,08’’) Paper: at least 16pt paper (120gr) Finishing: Matte / Matte laminate Color: 4/4 Corners: Square corners Print Content > Biz Card > your name

how to reorder business cards All files generated by the designers are stored in a folder at Pond5’s Google Drive. The main folder is the Marketing Tools and your card will be available in the subfolder Print > Biz Cards > Your name. If you have trouble finding this folder or even navigating Google Drive, please open a new task on Red Booth with Reorder in the title. Also, you may want some changes in your info or ask for the design team to send you those new cards printed. In those cases, you must create a new task on Red Booth. 17.

how to request 1) Go to Red Booth Access url www.redbooth.com in your browser. Log in and navigate to Visual Identity (Graphics Distribution) on the left menu and them select the first task list called “Requests”. 2) Make a new task Create a new task and add in the title: Coupons + the name of the event. DO NOT assign the tasks. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. Put a deadline for Coupons, unless you need then (printed or just in printable files) in less than a 3 business days. In this case, put the deadline “urgent”. Urgent requests may or may not be delivered in time, so avoid these situations planning ahead. 3) Place a request Where you read “Describe this task…”, place the following form completely filled: with your personal information): a) Coupon language b) Promo Codes in a .txt or .doc file.

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c) Do you need just printable files OR the cards printed and to you. In case of delivery, please provide the shipping address. d) Name of event. e) Date of the event (expiration date is for 3 months after the event). g) Color choice: Green, Orange, Blue, Magenta or indifferent. i) Image preferences. j) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator. The designer will post previews to make sure the visuals and copy of the coupons are correct. Also, they may need your feedback on the piece. Please, give your feedback in 24 hours or less for each step of the process, so you get your coupons as quick as possible. 5) Revise and sign off the material The designer can only move to the next step after you approve a final revision by writing your “ok” in a comment on the task, confirming that all visual and copy

contents are correct from your point of view. This is important because most of the times, the designers will be editing copy in foreign languages, so it is easy to make a typo or some confusion with copy. Once you give your approval, it means that we are not responsible if some mistake or typo gets printed. 6) Track your order In the case you wish to have your goods printed and delivered in a specific address, we will post a link in your task with tracking information. 7) Mission accomplished! When you have them printed in your hands or if you downloaded the files and sent it to printer, please click on the small box next to the task title, changing the status of the task to Resolved. 8) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

coupons Coupons are small value vouchers that usually worth $ 25. A great tool for distribuiting in events, film markets and other public events, they attract new customers to Pond5.com. You can ask for bigger values, but only after management approval in special cases. Format: 8,5mm x 5,4mm (3,3’’ x 2,16’’) Bleed: 2mm (0,08’’) Paper: at least 16pt premium paper (120gr) Finishing: Matte laminate or matte paper Color: 4/4 Corners: Square corners Supplier (USA/EUROPE): Moo.com Print Content > Coupons > Name of event

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certificates Format: 210mm x 297mm (8,268’’ x 11,7’’) Bleed: 0,3 cm (0,118’’) Paper: at least 16pt premium paper (120gr) Finishing: Matte Color: 4/4 Corners: Square corners Print Content > Certificates > Name of Event

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how to request Certificates higher value vouchers that usually worth $ 100, but can go up to $ 500. A great tool for partnership with events, film markets and other awards. You can ask for bigger values, but only after management approval in special cases. 1) Go to Red Booth Access url www.redbooth.com in your browser. Log in and navigate to Visual Identity (Graphics Distribution) on the left menu and them select the first task list called “Requests”. 2) Make a new task Create a new task and add in the title: Certificates + the name of the event. DO NOT assign the tasks. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. Put a deadline for Certificates, unless you need then (just in printable files) in less than a 3 business days. In this case, put the deadline “urgent”. Urgent requests may or may not be delivered in time, so avoid these situations planning ahead.

3) Place a request Where you read “Describe this task…”, place the following form completely filled: with your personal information): a) Certificate language b) Promo Codes in a .txt or .doc file. c) Name of event. d) Date of the event (expiration date is for 3 months after the event). g) Color choice: Green, Orange, Blue, Magenta or indifferent. i) Image preferences. j) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator. The designer will post previews to make sure the visuals and copy of the certificates are correct. Also, they may need your feedback on the piece. Please, give your feedback in 24 hours or less for each step of the process, so you get your coupons as quick as possible.

step after you approve a final revision by writing your “ok” in a comment on the task, confirming that all visual and copy contents are correct from your point of view. This is important because most of the times, the designers will be editing copy in foreign languages, so it is easy to make a typo or some confusion with copy. Once you give your approval, it means that we are not responsible if some mistake or typo gets printed. 6) Mission accomplished! The designer will now post a link to Google Drive where you can find your certificate ready to print. When you have downloaded the files and sent it to printer, please click on the small box next to the task title, changing the status of the task to Resolved. 8) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

5) Revise and sign off the material The designer can only move to the next

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postcards Format: 215.9mm x 139.7mm (8.5’’ x 5.5’’) Bleed: 2mm (0,08’’) Paper: at least 16pt premium paper (120gr) Finishing: Matte laminate or matte paper Color: 4/4 Corners: Square corners Supplier (USA/EUROPE): Moo.com Print Content > Postcards > Name of Event

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how to request 1) Go to Red Booth Access url www.redbooth.com in your browser. Log in and navigate to Visual Identity (Graphics Distribution) on the left menu and them select the first task list called “Requests”. 2) Make a new task Open a new task and put in the title: Postcards + the name of the event. For instance, Postcards Sample Film Festival. DO NOT assign the task. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. Put a deadline for the postcards, unless you need then (printed or just in printable files) in less 3 business days. In this case, put the deadline urgent. 3) Place a request Where you read “Describe this task…”, place the following form completely filled with the requested brief. Incomplete briefs may slow down this process. a) Postcard language b) Do you need just printable files OR the cards printed and to you.

c) In case of delivery, please provide the shipping address. d) Name of event. e) Promo Code. f) Date of the event (expiration date is for 3 months after the event). g) Color choice: Green, Orange, Blue, Magenta or indifferent. i) Image preferences. j) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator. The designer will post previews to make sure the visuals and copy of the postcards are correct. Also, they may need your feedback on the piece.

the times, the designers will be editing copy in foreign languages, so it is easy to make a typo or some confusion with copy. Once you give your approval, it means that we are not responsible if some mistake or typo gets printed. 6) Track your order In the case you wish to have your goods printed and delivered in a specific address, we will post a link in your task with tracking information. 7) Mission accomplished! When you have them printed in your hands or if you downloaded the files and sent it to printer, please click on the small box next to the task title, changing the status of the task to Resolved.

Please, give your feedback in 24 hours or less for each step of the process, so you get your cards as quick as possible.

The task will remain archived and can be be reactivated if needed. Just save the task’s link or browse in the resolved items. Also, you can use the Red Booth search to check any resolved tasks.

8) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

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stickers Stickers are a lot of fun and very cool to use on envelopes or distribuite at events. You can have them round or mini-square. If you need any other format than the standart shown in the next page, follow the steps bellow. If you are ok with those formats, just download them from Google drive and send to the printer.

3) Place a request Where you read “Describe this task…”, place the following form completely filled: with your personal information): a) size in cm or inches b) Color choice: Green, Orange, Blue, Magenta or indifferent. c) Image preferences. j) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator.

Put a deadline for Stickers, unless you need then (ordered for you or just in printable files) in less than a 3 business days. In this case, put the deadline “urgent”.

The designer will post previews to make sure the visuals of your new stickers are correct. Also, they may need your feedback on the piece.

Urgent requests may or may not be delivered in time, so avoid these situations planning ahead.

Please, give your feedback in 24 hours or less for each step of the process, so you get your coupons as quick as possible.

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5) Revise and sign off the material The designer can only move to the next step after you approve a final revision by writing your “ok” in a comment on the task, confirming that all visual and copy contents are correct from your point of view. This is important, we need your approval to move forward. 6) Mission accomplished! The designer will now post a link to Google Drive where you can find your stickers ready to print or order them for you. When you have downloaded the files and sent it to printer or received the new material, please click on the small box next to the task title, changing the status of the task to Resolved. 8) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

round stickers Format: 3,8 cm (1.5 in) diameter Bleed: N/A Paper: Thick Vinyl or Label Paper Finishing: Glossy Color: 4/0 Corners: Rounded or laser cut Supplier (USA/EUROPE): Moo.com Print Content > Sticker - Moo > Round

round stickers 4cm Format: 4,6 cm diameter Supplier (USA/EUROPE): Moo.com Print Content > Sticker - Moo > Round 4cm

mini stickers Format: 2,2 x 2,2 cm (0.86 x 0.86 in) Bleed: 0,20 cm (0,08 in) Paper: thick vinyl (or label paper) Finishing: Glossy Color: 4/0 Corners: Rounded corners Supplier (USA/EUROPE): Moo.com Print Content > Sticker - Moo > Mini-square

name tag stickers Format: 8,5mm x 5,4mm (3,3’’ x 2,16’’) Bleed: 2mm (0,08’’) Paper: thick vinyl (or label paper) Finishing: Glossy Color: 4/0 Corners: Rounded corners Supplier (USA/EUROPE): Moo.com Print Content > Sticker - Name Tag

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shooting template Format: Letter, 215.9mm x 279.4mm (8.5’’ x 11’’) Print Content > Stationary - Shooting Brief

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letterhead Format: Letter, 215.9mm x 279.4mm (8.5’’ x 11’’) Print Content > Stationary - Letterhead

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PAPER BAG Format: 1132.6mm x 441.8mm (open) Finishing: Glossy Print Content > Bag - Paper

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ECO BAG Format: It can vary from printer to printer. At least 40cm x 38,7cm (15.75â&#x20AC;?h x 15.25â&#x20AC;?w). Please send to Brand Team for approval before print. Material: Cotton or canvas Print Color: Blue logo (2 tones) if bag color is natural or white, and white logo (2 tones) if bag is colored. Print Content > Bag - Canvas

BUTTONS Format: 34,9 (1.37 in) diameter Print Content > Gift - Buttons

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t-shirts Print colors: Always 2 colors. White for the logo and a lighter shade of the color of the tshirt for the small triangles inside the logo â&#x20AC;&#x153;flowerâ&#x20AC;?. T-shirt Colors, please try to get close to the brand colors. Use guide on page 04 as a reference. Print Content > Gift - Tshirts

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mugs Variations: Image background with white logo, color background with white logo and white background with color logo and color interior. Print > Gift - Mugs

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hiring Format: Material: Supplier (USA): Print Content >

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pop up / hooks Format: Material: Supplier (USA): Print Content >

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public domain banners Format: Material: Supplier (USA): Print Content >

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horizontal banner Format: 294.64 cm x 121.92 mm (116’’ x 48’’) Material: Vinyl Supplier (USA): Print Content > Banner - Horizontal P5 Brand

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Banner Horizontal Overhead Triangle Format: 192’’ x 60’’ Finishing: Vinyl Print Content > Banner - Horizontal Overhead Triangle > 192x60inches Format: 242’’ x 62’’ Finishing: Vinyl Print Content > Banner - Horizontal Overhead Triangle > 242x62inches Supplier (USA):

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banners Banners can be a powerful marketing and brand element, from small events to big booths at major shows in the world. To fully unleash its power, it comes in a lot of flavors: vertical, horizontal, ceiling; and with a lot of contents, such as Hiring, Marketing and Public Domain. When setting up your next event, you can browse and choose an available banner or you can request one with your specific needs. Also, you can partner with other companies. In this case, never forget to approve the design with the brand team.

how to request 1) Go to Red Booth Access url www.redbooth.com in your browser. Log in and navigate to Visual Identity (Graphics Distribution) on the left menu and them select the first task list called “Requests”. 2) Make a new task Create a new task and add in the title: Banner + the name of the event. DO NOT assign the tasks. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. Put a deadline for your Banner, unless you need then (ordered for you or just in printable files) in less than a 5 business days. In this case, put the deadline “urgent”. Urgent requests may or may not be delivered in time, so avoid these situations planning ahead.

3) Place a request Where you read “Describe this task…”, place the following form completely filled: a) Language of the Banner b) Copy of the Banner c) size in cm or inches d) Color choice: Green, Orange, Blue, Magenta or indifferent. e) Image preferences. f) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator. The designer will post previews to make sure the visuals of your new banners are correct. Also, they may need your feedback on the piece. Please, give your feedback in 24 hours or less for each step of the process, so you get your coupons as quick as possible.

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table runner As a solution for an increasing demand for different sizes table cloths we present the Table Runner. It can be used in some ways: paired with a blank table cloth in the color of the runner, so orange, green, magenta or blue. In that case the fabric can be bought locally. If you canâ&#x20AC;&#x2122;t find a table cloth in the color of the runner, you can set it on black or with table cloth.Or you can set without a Table Cloth, if the size is enough to cover a small table or stand. You can also set it on a naked table, if itâ&#x20AC;&#x2122;s has a wood or a nice smooth finish. With one runner you have a lot of options, so you can reuse it in a lot of events. That way, you will always be covered! No pun intended. Format: Material: Print Content >

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poster Format: Bleed: Paper: Finishing: Color: Corners: Google Drive Folder: Marketing Tools > Print >

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public domain postals

Print > Public Domain > NYC Invites

Print > Public Domain > LONDON Invites

Format: Bleed: Paper: Finishing: Matte Paper or Matte Laminate Color: 4/4 Corners: Square Print > Public Domain > SP Invites 40.

Format: Bleed: Paper: Finishing: Color: Corners: Portuguese: Print > English:

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magazine and catalogue ads It’s very commom to stabilish partnerships with film festivals, workshops, tech fairs and other events. In return very often we gain space for ads in the event catalogue or in magazines. If you just closed a deal like that, you maybe wanting a original artwork for the ad. So we are making available to you all the ads we have done in the last months so you can get inspiration and order yours.

a) Ad language b) Ad Specs: size measurements, bleed and other technical informations. c) Name of event or magazine. URL if available. d) Color choice: Green, Orange, Blue, Magenta or indifferent. e) Image preferences or previous ads reference. f) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator.

Put a deadline for the ad, unless you need the file in less 3 business days. In this case, put the deadline urgent.

The designer will post previews to make sure the visuals and copy of the ads are correct. Also, they may need your feedback on the piece. Please, give your feedback in 24 hours or less for each step of the process.

3) Place a request Where you read “Describe this task…”, place the following form completely filled with the requested brief. Incomplete briefs may slow down this process.

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contents are correct from your point of view. This is important because most of the times, the designers will be editing copy in foreign languages, so it is easy to make a typo or some confusion with copy. Also, the partner may need changes in the artwork. 7) Mission accomplished! When you give your final approve, please click on the small box next to the task title, changing the status of the task to Resolved. The task will remain archived and can be be reactivated if needed. 8) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

small ad Format: 50mm x 50mm Bleed: 2mm Color: 4/0 Print > Printed Ads > ad

camera society Format: 210mm x 297mm (A4) Bleed: 3mm Color: 4/0 Print > Printed Ads > Camera Magazine-fullsize

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tampere catalogue Format: 160mm x 239mm Bleed: 3mm Color: 4/0 Print > Printed Ads > Tampere 2015-fullpage

apple finland Format: 176mm x 350mm Bleed: 5mm Color: 4/0 Print > Printed Ads > Apple Finland-fullpage

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remadays catalogue Format: 210mm x 297mm (A4) Bleed: 3mm Color: 4/0 Print > Printed Ads > Ad Poland-remadays-fullpage

variations

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eurobest Format: 148mm x 210mm (A5) Bleed: 3mm Color: 4/0 Print > Printed Ads > Eurobest 2014-fullpage-A5

piap catalogue

docaviv catalogue

Format: 145mm x 200mm (A5)

Format: 138mm x 210mm (A5)

Bleed: 3mm

Bleed: 10mm

Color: 4/0

Print > Printed Ads > PIAP-fullsize-151x206mm

Print > Printed Ads >

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slamdance Format: 6.5’’ x 4.125’’ Bleed: 0.125’’ Print > Printed Ads > Slamdance 2015-fullpage

filmapalooza Format: 7.5’’ x 4’’ Bleed: 0.125’’ Print > Printed Ads > filmapalooza-2015

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catalogue ad russia Format: 165mm x 240mm Bleed: 5mm Print Content > Printed Ads > Catalogue Russia

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catalogue publisher magazine Format: 220mm x 142mm Bleed: 3mm Print Content > Printed Ads >

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web content This Google Drive folder holds every job made for showing in the internet or on a computer screen. From AdRoll to Wetransfer, from custom made web banners for events to social media headers and avatars. Browse through these folders to get inspiration for your next web banner or download one already made to close a deal faster with a partner. If you need a custom size, you can always put an request on Red Booth.

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how to request 1) Go to Red Booth Access url www.redbooth.com in your browser. Log in and navigate to Visual Identity (Graphics Distribution) on the left menu and them select the first task list called “Requests”. 2) Make a new task Open a new task and put in the title: Web Banner + the name of the event or publication. For instance, Web Banner Sample Film Festival. DO NOT assign the task. FYI: In most Red Booth Projects, assignments are done by the project’s coordinator’s. Put a deadline for the banner, unless you need the file in less 3 business days. In this case, put the deadline urgent. 3) Place a request Where you read “Describe this task…”, place the following form completely filled with the requested brief. Incomplete briefs may slow down this process. a) Web banner language b) Web banner specs: size measurements

in pixels and other technical informations. c) Name of event or magazine. URL if available. d) Copy, if any. Notice that web banners should have small to no copy, due to it’s usual tiny size. Prefer few call to action words like: “Download Now”. e) Color choice: Green, Orange, Blue, Magenta or indifferent. f) Image preferences or previous ads reference. g) Observations if any. 4) Follow the task’s progress After fillling the brief, your task will take a day or less to be assigned to one of our designers by the brand team coordinator. The designer will post previews to make sure the visuals and copy of the web banner are correct. Also, they may need your feedback on the piece. Please, give your feedback in 24 hours or less for each step of the process. 5) Revise and sign off the material The designer can only move to the next step after you approve a final revision by writing your “ok” in a comment on the

task, confirming that all visual and copy contents are correct from your point of view. This is important because most of the times, the designers will be editing copy in foreign languages, so it is easy to make a typo or some confusion with copy. Also, the partner may need changes in the artwork. 7) Mission accomplished! When you give your final approve, please click on the small box next to the task title, changing the status of the task to Resolved. The task will remain archived and can be be reactivated if needed. 8) Talk to us If this process somehow does not or did not work for you, please let us know Send an email to the Branding Team Coordinator: patricia@pond5.com

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most common sizes

Format: 300px x 250px Animated: Yes Extension: GIF / JPG Web Content > Banners-2015 > 300x250-animated

Format: 300px x 250px Animated: No Extension: PNG / JPG Web Content > Banners-2015 > 300x250-static

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Format: 160px x 600px Animated: No Extension: PNG / JPG Web Content > Banners-2015 > 160x600-static

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most common sizes

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Format: 300px x 600px Animated: No Extension: PNG / JPG Web Content > Banners-2015 > 300x600-static

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most common sizes

Format: 600px x 315px (Facebook) Animated: No Extension: PNG / JPG Web Content > Banners-2015 > 600x315-static-facebook

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Format: 480px x 70px Animated: No Extension: PNG / JPG Web Content > Banners-2015 >

Format: 728px x 90px Animated: No Extension: PNG / JPG Web Content > Banners-2015 >

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most common sizes

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Format: 728px x 90px Animated: Yes Extension: GIF Web Content > Banners-2015 >

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custom web banners

Format: 300px x 250px

Format: 545px x 760px

Animated: No

Extension: JPG

Language: Polish

Web Content > Banners-2015 >

Extension: JPG Web Content > Banners-2015 >

Format: 300px x 200px

Format: 728px x 90px

Animated: Yes

Language: Finnish

Extension: GIF

Web Content > Banners-2015 >

Format: 600px x 90px Animated: No Language: Portuguese Extension: JPG Web Content > Banners-2015 >

Format: 468px x 120px Animated: Yes Language: Spanish Format: 520px x 90px Animated: No Language: English and Deutsch Extension: JPG Web Content > Banners-2015 > 60.

Extension: GIF Web Content > Banners-2015 >

Format: 300px x 200px Animated: No

Format: 300px x 200px - ver tamanho

Extension: JPG

Animated: Yes

Web Content > Banners-2015 >

Language: Finnish Extension: JPG Web Content > Banners-2015 >

Format: 356px x 220px Animated: No Language: Finnish Extension: JPG Web Content > Banners-2015 >

Format: 100px x 100px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 125px x 125px / 160px x 160px Animated: No Extension: JPG

Format: 1024px x 768px

Web Content > Banners-2015 >

Animated: No Language: Polish Extension: JPG Web Content > Banners-2015 >

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public domain launch campaign

Format: 250px x 250px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 160px x 600px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 300px x 250px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 300px x 250px Animated: Yes Extension: GIF Web Content > Banners-2015 >

Format: 140px x 350px Animated: No Language: Finnish Extension: JPG Format: 640px x 480px Animated: No Extension: JPG Web Content > Banners-2015 >

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Web Content > Banners-2015 >

Format: 300px x 60px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 480px x 60px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 600px x 281px / Email Header Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 728px x 90px Animated: No Extension: JPG Web Content > Banners-2015 >

Format: 1200px x 638px / Facebook Animated: No Extension: JPG Web Content > Banners-2015 > 63.

Texto sobre Do’s and Don’ts

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