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With BERG, we are filling a niche that originates from mountain-related requirements but must not be understood merely as outdoor clothing. A unique combination of function and lifestyle.
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For sporty nature lovers with a sense of style and a fondness for functional, casual looks with universal charm Connection of function and original materials, design requirements and tradition Independent message with a logo that is clearly distinguishable from the main collection, occurring throughout the line as a central theme Compact collection set-up with perfect combination options Very clear colour statement: soft, natural shades of grey, excitingly combined with distinctive eye-catchers MADE IN EUROPE • All materials are brand products from premium manufacturers in Europe • Design and production of all parts in Europe
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TABLE OF CONTENTS
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E sse n t ia l ide a s f or the 2017 B ERG C o l lec t io n
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Finest product selection
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Key pieces
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Personalisation
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Fabrics and product details Making of.....Shooting BERG 2017 ISPO 2017
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essential ideas for the 2017 berg collection Functional and traditional: all in one. The alpine lifestyle label from Bolzano has carved out a niche thanks to the BERG line by LUIS TRENKER, a niche which originates from the needs on and around the mountains. Fashion united with sporty elegance and a smidgen of tradition. Fashion which convinces with design and functionality. Fashion which, on the slopes, leaves a good impression even when going around the city. Fashion uniting technical innovation and traditional nuances. The sportive and elegant functional fashion of BERG by LUIS TRENKER stands out from the main collection thanks to its own logo and labelling, scoring points with its message: with BERG by LUIS TRENKER the wearer is reliably and functionally equipped during outdoor activities as well as stylishly covered when out and about in the city. What BERG by LUIS TRENKER has in common with the main collection is the attention for traditional values and one’s origins. The most natural of all materials ever, the Loden, is used in different designs: herringbone, uni, and diagonals in various shades of grey.
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The design and colour concept is the same for men and women: it’s a standard, harmonious collection and never jars the eye. The pieces can be combined freely with each other. Bright fresh yellow and sporty red in combination with basic tones such as white, grey, black dominate the collection. The focus is on the strengths of the brand: jackets and mid-layers. Generally speaking, the collection is a bit sportier than the previous seasons. Fleece is the most diverse element when it comes to the materials used: Pontetorto fleece with printed cable stitch and melange effects as well as honeycomb patterns with backings.
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The long-sleeve shirts have subdued wintry patterns. The cord is given an extravagant jacquard pattern and implemented using different knitting techniques such as cable stitch and ribs. The cardigans with lovingly crafted details include Loden insets. The polo necks are a key piece especially in the women’s collection.
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The ski pants for her and him are made with highquality softshell. They’re very functional and are available in a slim and comfortable fit. Of course, even in this season BERG by LUIS TRENKER can count on its experienced partners, including Bluesign, Garmont (shoes), Rockwell Headgear (ski helmets), Loden Steiner, and Sympatex. The accessories perfectly complement the outfits: the ski helmets are yellow, red, and black just as the main colours of the collection. The hats feature a cable stitch. A fashionable highlight are the stitch ties and bowties. The shoes have a Sympatex sole and are authentically fitted with Loden insets with black, yellow, and red contrasts. All used materials and development as well as processing techniques are certified ‘Made in Europe’.
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key piece: overall men and women The LUIS TRENKER BERG Ski overall is a combination of style and tradition, comfort and sportiness. A one-piece suit featuring light elasticity at the back of the waist, which provides ideal sitting conditions. The jacket is a sportive model made in nylon with a combination of softshell (for flexibility) and nylon. The trousers are Loden-friendly and have an inbuilt snow guard.
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key piece: parka men and women LUIS TRENKER BERG parkas are stylish, fashionable, with Loden inserts, and perfect for skiing with removable snow insulated hoods, ski pass pocket, and an elastic padding with membranes. The fur adding for the hoods can be removed in the women’s parka.
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FABRIC INFORMATIONS
LODEN STEINER Uses 100% virgin wool for every part of the BERG Collection: fine Australian merino wool Loden - well-tried and re-discovered. It represents traditions, passed on over centuries and pure nature. Nature is the foundation and the starting point of loden production. Even today, the fabric is produced naturally in Austria, and fulled only with water, heat and soap, using friction according to old traditions. Loden warms and is wind and water repellent. For centuries, it has been the all-weather-wear of farming people in Europe, and was still used in the 1960s for successful expeditions to the Himalayas and the Arctic. 22
FABRIC INFORMATIONS
Advantages of wool: • Virgin wool is resistant and natural, its products have a particularly high degree of wearing comfort, are very easy-care, durable, long-lasting and virtually crease-resistant. • Wool is a renewable resource and biodegradable. • Loden, much like wool, can be aired easily and, as opposed to synthetic fibres, absorbs little odour. • Wool has so-called natural thermo regulations - meaning it stores body heat and is therefore suitable as heat insulation. • By nature, the surface of the wool has water, dirt and stain repelling effects and is flame retardant. • Wool can absorb up to a third of its own weight in moisture, then slowly emitting it to the outside without feeling damp. Based on the surface structure, wool fibres easily absorb water in the form of steam. With droplets, however, they repel water and the loden does not soak it up.
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FABRIC INFORMATIONS
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FABRIC INFORMATTIONS
LAMINTESS Nylon material with PU coating 78% PA / 22% PU • windproof • waterproof (water column 8.000mm/ m2) • breathable • water repellent (Spray Test 100) • easy-care • silk-matt surface • extra soft touch • Made in Italy
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CERTIFICATIONS
Ökotex® Standard 100 • independent test and certification system • textiles tested for pollutants in accordance with globally binding limits that are updated every year • health safety • compliance with human-ecological quality standards
bluesign®
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• independent industry standard and global seal of approval • consumer protection: skin-friendly textiles, low in pollutants • sustainable production: innovative, resource-saving and environmentally friendly production • high-tech and comfort: functionality without compromise and quality with a feel-good guarantee
personalisations and details
• „LUIS TRENKER“ in sporty, technical colours: pink for ladies and orange for men with BERG silhouette, implemented as high-quality embroidered felt patch • „BERG“ line name in black-silver on the inside brand label, on the hang tags and coat hangers • „BERG“ line name implemented using various print and embroidery techniques as T-shirt graphics
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A glimpse behind the scenes The 2017 BERG collection photo shooting Superb weather, a tight deadline, a drone, a Pistenbully and much, much more...
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ISPO Munich 2017 Take a look at our booth on ISPO Munich 2017. Visit us again in 2018!
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Waltraud Gerbert Deeg StraÃ&#x;e 4 39100 Bozen Italien T : 0039 0471 633022 www.luistrenker.com
YOUR CONTACT. SABINE WEISSBACHER SASSI @LUISTRENKER.com T : 0043 6641001950 TO THE B2B PORTAL: + Re-ordering, catalogues + Images & info online
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