15th - 16th april 2015 Westin Hotel, Warsaw
2nd Edition
GRAND GALA
Big Data: Think BIG CEE Congress
CONFERENCE MATERIALS www.bigdatacongress.pl
5–6 listopada 2014 r. 15th – 16th April 2015 The Westin Hotel, Warsaw
Warszawa
Ladies and gentleman,
Appropriately analyzed, relevant and current information becomes the main asset of many businesses. The coming years will see the efficient collection, processing, cross-exchange and drawing conclusions from large volumes of data, which will be a key element in building competence advantages. BIG DATA: Think Big CEE Congress is an unique and prestigious meeting of key decision-makers representing: financial, telecommunications, media, IT, retail, e-commerce and other sectors. This strategic meeting provides a neutral platform for discussion, exchange of ideas and experiences. It is also an excellent opportunity to establish and strengthen business relationships for all trendsetters and leaders. The success of the first edition confirms the need to organize further ones. It is a response to huge, but still not fully used potential associated with an increase in the efficiency of the organization, made possible by usage of modern BIG DATA tools. As part of the discussion practical case studies, post-implementation analysis, discussed effective strategies, implementation and benchmarks will be presented. Through interdisciplinary nature of discussed topics, recommendations and solutions can be successfully implemented in many enterprises.
Yours faithfully, Maciej Witucki Chairman of Advisory Board
Last edition participants’ profile 6%
3%
6%
7% Public Rządowa administration Administracja 3% 3% 3% Administracja Rządowa
3%
Banks 6% Banki 6%Banki 6%
24%
10%
Advisory / law offices / marketing 24% Doradztwo/Prawo/Marketing 24% 24% Doradztwo/Prawo/Marketing Others 8% Inne 8%Inne 8% Public 8% Instytucje 8% Institutions Instytucje 8% Internet 2% InternetInternet 2% 2% IT 23% 23% IT 23% IT Operators Operatorzy 10% 10% Operatorzy 10%
Portal Internetowy 3% Web portals 3% Portal Internetowy 3% Sprzęt 7% Equipment Sprzęt 7% 7%
8%
23%
2%
www.bigdatacongress.pl
Ubezpieczenia 6%6% 6% Insurance Ubezpieczenia
8%
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+48 22 379 29 00
5–6 listopada 2014 r. 15th – 16th April 2015 The Westin Hotel, Warsaw
II Edycja
Warszawa
Advisory Board DANIEL BONIECKI Managing Director, McKinsey & Company in Poland
MAREK BORZESTOWSKI Partner, GIZA Polish Ventures
PIOTR BUSZKA President of the Board, Innect
IBM
MIROSŁAW BIELIŃSKI President of the Management Board, ENERGA
MARIUSZ CHOLEWA President of the Management Board, Biuro Informacji Kredytowej
TOMASZ CZECHOWICZ Managing Partner, Chief Investment Officer, MCI Management
RAFAŁ CZYŻEWSKI President of the Management Board, ENERGA-OPERATOR
ROMAN DMOWSKI, Undersecretary of State, Ministry od Administration and Digitalization
MACIEJ FILIPKOWSKI Vice-Presiednt, IT & Mobile Division, Samsung Electronics Polska
MARIUSZ GACA Management Board Member in charge of Business Market , Orange Polska
MAGDALENA GAJ President of the Management Board, Office of Electronic Communications
XAWERY KONARSKI Senior Partner, Lawyer, Traple Konarski Podrecki Partners
JANUSZ KOSIŃSKI President of the Management Board, Inea
PRZEMYSŁAW KURCZEWSKI President of the Board, EmiTel
ADRIAN KUROWSKI Visa Europe Dircetor in Poland
ALEKSANDER KUTELA President HBO Poland, Senior Vice President HBO Europe
PIOTR KWIATKOWSKI President of the Management Board, TNS Polska
JACEK LEVERNES Board Member EMEA, Hewlett Packard
PIOTR ŁUBA Managing Partner in Business Consulting Department Leader of PwC Energy Group in Poland
MACIEJ MACIEJOWSKI Member of the Management Board in charge of New Business Development, TVN
TOMASZ MISIAK Chairman of the Supervisory Board, Work Service
MATEUSZ MORAWIECKI President of the Board, Bank Zachodni WBK
ALEKSANDER NAGANOWSKI Head of Business Development for Poland , MasterCard Europe
JACEK NIEWĘGŁOWSKI Chief Strategy Officer, P4
KINGA PIECUCH President of the Management Board, SAP Polska
MICHAŁ PIEPRZNY Managing Director, PAYBACK / emnos
DARIUSZ PIOTROWSKI Board Member, Microsoft Polska
EDYTA S ADOWSKA President of the Management Board, Ringier Axel Springer Polska
ADAM SAWICKI CEO in 2014-2015, Netia
KRZYSZTOF SIEROTA VP in charge of IT, Member of the Board Wirtualna Polska Group
SŁAWOMIR S. SIKORA President of the Management Board, Bank Citi Handlowy
MAREK JAN SZALA Member of the Management Board, Vicpresident of Sales and Development, ZETO Katowice
WOJCIECH SZELĄG Head of Bussines Editorial, Polsat News
WOJCIECH SZPIL President of the Management Board, Totalizator Sportowy
MACIEJ SZWARC President of the Management Board, AXA Poland
ARTUR WALISZEWSKI Regional Business Director CEE, Google
ŁUKASZ WEJCHERT Co-owner, Dirlango
ALICJA WIECKA Executive Managing Director, SAS Institute
GRZEGORZ WÓJCIK Corporate Director, MIH Allegro Group
KRZYSZTOF ZAMASZ President of the Management Board, ENEA
DAMIAN ZAPŁATA President of the Management Board, First Data Polska
PIOTR ZESIUK President of the Management Board, MM Conferences
MACIEJ WITUCKI Chairman of the Advisory Board
ALES BARTUNEK General Manager, Poland & Baltics,
Target Group PARTICIPANTS PROFILE SECTORS:
POSITIONS:
99 FINANCE 99 TELECOMMUNICATION 99 ENERGY 99 IT 99 PHARMACUETICAL 99 TOURISM 99 MEDIA 99 E-COMMERCE and 99 MARKET RESEARCH AGENCIES 99 INVESTEMENT FUNDS 99 PUBLC ADMINISRATION 99 SERVICES AND PRODUCTS PROVIDERS 99 CONSULTANCY AND LAW FIRMS
www.bigdatacongress.pl
99 OWNERSHIP, MANAGEMENT, DIRECTORS, HEADS OF DEPARTMENTS: »» Research and developement »» Product developement »» Business intelligence »» Data processing »» Market research »» IT security »» Marketing
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»» Sales »» Customer Service »» Analysis and predictions »» Investments »» Finance »» IT systems
+48 22 379 29 00
5–6 listopada 2014 r. 15th – 16th April 2015 Warszawa
The Westin Hotel, Warsaw Congress Agenda – Day 1st – 15th April 2015 8:45 REGISTRATION, MORNING COFFEE
12:00 INTRODUCTORY SPEECH Rafał Albin, Board Member, Microsoft Polska
9:15 OPENING CEREMONY
12:15 PANEL DISCUSSION FINDING ORDER IN CHAOS – HOW TO READ BIG DATA?
Maciej Witucki, President of the Advisory Board
9:30 INTRODUCTORY SPEECH Dariusz Piotrowski, Board Member Microsoft Polska
yyHow to combine data from two worlds: online and offline? yyMachine learning methods used in on-line advertising yyBig Data vs Internet of Things (IoT) – the devices as agents collecting data on human behaviors yyCross-sectoral data integration yyHow to find Small Data in Big Data? Prioritizing of the analyzed data. Do we always need expensive tools for Big Data? yyHow to ask a question to get the desirable message? (proper question as a clue of data analysis) yyVisualization and ways of presenting data – Big Data as a democratization of data yyBig Data as a tool of event prediction, trends and decisions (Big Data as a crystal ball?) How to use it to predict the occurrence and appropriately prepare for them ? yyProcessing of Memory – Is in Poland an infrastructure that allows it?
9:45 SPEECH BY THE GUEST OF HONOUR Bernhard Brugger, CEO, Loyalty Partner Europe
10:15 PANEL DISCUSSION BIG DATA – BIG SUCCESS? THE STRATEGY, POTENTIAL AND USE yyBig Data as a driving fuel of communication with the client – How to use it? yyThe psychological aspect – does the tailored message compensates to customers deeper knowledge of themselves? Does client want to receive a personalized content, wich shows a profound knowledge about the behaviors and preferences? yyHow from the “masses” of data extract the ones, that has a practical marketing recommendation – the source and the price of the good algorithm (Do the scientific models will effect the measurable results?) yyMobile Data – The use of Big Data in mobile marketing yyIntegrate Customer Data + Search of the new Information = good, personalized and effective offer. A recipe for success. Sociological aspects yyPractical appliance of consumer scattered data analysis tools yyWhat kind of success of polish companies was achieved so far – what is the business value of knowledge obtained from Big Data environments? yyCurrent business involvement of the telecommunication and financial companies, future plans of use of Big Data? yyMaybe there are the first disappointment already? What to do to avoid them ? yyHas the “Big Data bubble” burst already? What conclusions we have for those who want to start?
Moderator:
Karim Taga, Managing Partner, Arthur D. Little
Speakers:
Grzegorz Wójcik, Corporate Director, MIH Allegro Group Rafał Albin, Board Member, Microsoft Polska Tomasz Burzyński, Dyrektor Business Insights, Orange Polska Krzysztof Sierota, Board Member of Wirtualna Polska Group Piotr Kwiatkowski, CEO, TNS Polska Cezary Smorszczewski, CEO, MCI Management Jerzy Ryłko, Vice-president, Vsoft
13:30 INTRODUCTORY SPEECH LAW AND REGULATIONS ON BIG DATA – EU AND US TRENDS Xawery Konarski, Senior Partner, Lawyer, Traple Konarski Podrecki i Wspólnicy
13:40 PANEL DISCUSSION BIG DATA – REGULATORY AND LEGAL ISSUES:
Moderator:
Maciej Witucki, Chairman of Advisory Board
yyLegal aspects of data security yyAnonymity – when processing of anonymous data is in accordance with the law? yyEntries in the agreements – how consciously users agree to share and process their data? yyWays to protect unwary users from obscure records yyGeographic data hosting. Does Big Data have limits? Legal aspects of data management owned by different entities in different countries (EU and non-EU ) yyData migration regulations in accordance with IPV6 in the digital agenda yyComparison of privacy law in the EU and the USA
Speakers:
Dariusz Piotrowski, Board Member, Microsoft Polska Maciej Maciejowski, Board Member in Charge of Research and Development, TVN Adam Sawicki, CEO in 2014-2015, Netia Artur Waliszewski, Regional Business Director CEE, Google Bernhard Brugger, CEO, Loyalty Partner Europe Jean-Marc Balquet, Director of Customer Analytics for Orange Marketing Group Adam Kutyma, Analytics Director Play Lokesh Dadhich, Head of the Big Data Competence Center, Arthur D. Little
11:30 COFFEE BREAK
Moderator:
Xawery Konarski, Senior Partner, Lawyer, Traple Konarski Podrecki i Wspólnicy
Speakers:
Katarzyna Szymielewicz, CEO, Fundacja Panoptykon Rafał Rojewski, Lawyer, P4 Tomasz Grzegory, Head of Legal Eastern Europe, Google Tadeusz Białek, Director of legal team , The Polish Bank Association Marek Ostanek, Infrastructure Department Vicedirector, Office of Electronic Communication
14:45 LUNCH BREAK 15:45 END OF 1ST DAY OF CONFERENCE
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5–6 listopada 2014 r. 15th – 16th April 2015 Warszawa
The Westin Hotel, Warsaw Congress Agenda – Day 2nd – 16th April 2015 8:45 REGISTRATION, MORNING COFFEE
12:00 PANEL DISCUSSION BUILDING TEAMS RESPONSIBLE FOR BIG DATA IN THE ORGANIZATION:
9:15 INTRODUCTORY SPEECH SMALL DATA – BIG DATA
yyWho in the organization should work on Big Data: IT analyst or marketing? Or maybe better to create a whole new profession? yyHow to build and how to manage those teams? yyWhat are the roles and competences which should have team members, where in the structure place those teams? yyHow big influence on the team has a goal that we want to achieve? Is knowledge of a particular business is important in team building? yyOwn team vs. hired team. Is it possible to hire a team to the Big Data for your own project? yyWhere in the organizations ( in which department/unit) competencies of a Big Data are creating, what are the best practices and best worlds’ and polish experiences? yyHow to start analyzing whether the business has the Big Data potential – analytical team building within the organization vs. using specialized consulting companies yyManagement of structural information (unstructured information processing) yyThe transformation of the organization in the Big Data era
Rafał Latkowski, Director of Analytics, Loyalty Partner Polska
10:00 PANEL DISCUSSION SECURE DATA MANAGEMENT – THE TECHNOLOGICAL ASPECT: yyEffective data encryption yySecurity – how to be prepared for all possible risks? How to define it ? yyThe obligation for all the companies to report security abuse incidents yyClassification of security methods depending on the needed results yyCloud Computing – technology vs. risk. Security and Big Data – the provider responsibility for data solutions that processes yyFraud analyst – from text documents analysis, by networks analyzing of mailing messages to the analysis of time sequence or analytics related to cyber security yyHow to manage the security and protection of data access, etc .? yyIs Hadoop already a advanced technology for Enterprise applications? yyThe development of Big Data quality ( DQ -Data Quality) yyMeta-data for Big Data – how described the information contained in Big Data warehouses? Field of meta-data for structured data (data wholesale) vs. for Big Data?
Moderator:
Przemysław Skrzek, Board Member, INDATA Software
Prelegenci:
Tomasz Misiak, Supervisore Board President, Work Service Justyna Ostropolska, Team Manager, Antal IT Services Michał Janusz, Data Scientist, Wirtualna Polska Group Michał Pieprzny, Managing Director, Loyalty Partner Polska Marcin Parecki, Sales Director, Healthcare Sector, Huawei Polska
Moderator:
Sylwia Czubkowska, Journalist, Dziennik Gazeta Prawna
13:15 PANEL DISCUSSION BIG DATA IN THE PUBLIC SECTOR:
Prelegenci:
Dariusz Piekarski,Managing Director, SARE S.A. Rafał Latkowski, Head of Analysis, Loyalty Partner Polska Sebastian Christow, Deputy Director, Informatisation Department, Ministry
yyTerms and conditions of “borrowing” the data from the public sector / by public sector yySupport by commercial companies socially important areas yyData mining in the health sector for costs optimialization and faster diseases diagnose vs. needs of companies based their business on these data (eg . insurance companies ) yySocial benefits vs. business – if and where is a conflict of interest?
of Administration and Digitalization Tomasz Pelczarski, Bussiness Development Manager, Microsoft Polska Michał Hoppel, Corporate and Card System Department Director, Bank Zachodni WBK Lukasz Dziekan, Senior Manager, Head of Analytics and Big Data, PwC
11:15 COFFEE BREAK
Moderator:
11:45 INTRODUCTORY SPEECH WHAT COMPETENCIES ARE NEEDED TO BUILD AND MAINTAIN BIG DATA SYSTEMS ON THE EXAMPLE OF THE SOLUTIONS OFFERED BY HUAWEI
Bogusław Kamiński, Professor, Warsaw School of Economics
Skład panelu:
Sebastian Christow, Deputy Director, Informatisation Department, Ministry of Administration and Digitalization dr Dominik Rozkrut, Director of Statistical Office in Szczecin Nikodem Bończa, Director, Central Resort of Computing Przemysław Biecek, Co-founder, SmarterPoland.pl
Artur Pająk, Senior Product Manager, Huawei Enterprise
14:45 LUNCH BREAK 15:45 END OF 2ND DAY OF CONFERENCE
www.bigdatacongress.pl
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+48 22 379 29 00
5–6 listopada 2014 r. 15th – 16th April 2015 The Westin Hotel, Warsaw
Warszawa
I Grand Gala Big Data: Think BIG CEE Congress The main goal of the competition is to reward people who have significantly contributed to the development of the Big Data technologies in Poland as well as the most efficient implementation and interesting solutions.
Competition categories: •
MAN OF THE YEAR
•
BEST PROVIDER
•
BEST IMPLEMENTATION OF BIG DATA
•
BEST BIG DATA TOOL
•
POLISH INNOVATION
The awarding ceremony takes place during the Grand Gala on April 15, 2015 at 7PM in the ballroom Copernicus, Westin Warsaw Hotel.*
Dress code: black tie
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*For Golden invitation only. 6
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Conference calendar – 2nd half 2015 SEPTEMBER 2015 23-24 September
OCTOBER 2015 7-8 October
2015
RETAILPOWER C O N G R E S S
14-15 October
Warsaw International Banking Summit
21-22 October 21-22 October
21 October
22 October
WARSAW
INTERNATIONAL
MEDIA
WIMS 2014
28-29 October
SUMMIT VII edycja kongresu
28 October 29 October
29 October
NOVEMBER 2015 18-19 November
25-26 November Konferencja Energetyczna EuroPOWER
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15th – 16th April 2015 The Westin Hotel,Warsaw
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