Genband Brand Guidelines

2013 B R A N D G U I D E L I N E S

GENBAND Confidential and Proprietary

WHY THIS GUIDE? Adherence to the guidelines within this document will ensure consistency in our materials and more efficiently promote a unified brand experience.

GENBAND has the opportunity to evolve its global position as the leader in smart network solutions. Our success has been built on the close and continual interaction with our customers and the clear communication of the benefits of our technologies. Equal consideration should be placed on the communication of our brand values and visual presence.

GENBAND Confidential and Proprietary

TABLE OF CONTENTS Messaging

4

Hardware Photography

11

The GENBAND Logo

5

Smart Pillars Smart Solutions

12

Proper Usage

6

Inappropriate Logo Usage

7

Email Signatures Corporate Standards and Tools

13

GENBAND Rings as a Stand-Alone Device

8

14

Product Line Logos Other Logos

9

Access to Logos and Implementations Brand Guardians

Product Icons Color

10

GENBAND Confidential and Proprietary

MESSAGING Explaining Our Rally Cry – “Making Networks Smarter” Smart Networks redefine the IP communications user experience. Smart Networks are more secure, scalable, efficient and profitable. Becoming a Smart Network is not an option for service providers that are fighting to retain their decades-old prominence in the telecommunications value chain – it’s an imperative.

GENBAND exists to make networks smarter.

Elevator Pitch 3 Seconds

15 Seconds

GENBAND is a global leader in smart networking solutions “From the

GENBAND makes networks smarter, “From the Core to the Edge to the

Core to the Edge to the Experience.”

Experience.” A global leader in smart networking solutions for service providers and enterprises in more than 80 countries, we enable networks to be more secure, scalable, efficient and profitable, while adaptable for future customer requirements.

4

GENBAND Confidential and Proprietary

THE GENBAND LOGO The GENBAND logo is the most fundamental part of our corporate identity. It is crucial to express our logo in a consistent manner across all touch points. Sophisticated and recognizable within the industry, the logo is our primary brand identifier and must appear in every GENBAND communication.

The official GENBAND logo consists of red rings with black type on a white background.

You may use a completely reversed-out version of the logo – rings and word mark in white – to show the logo on a colored background. No other color variations are permitted.

5

GENBAND Confidential and Proprietary

PROPER USAGE The rings

The word mark

The trademark

The GENBAND logo consists of three elements:

The logo is to only be used horizontally. Vertical orientation of the GENBAND logo is allowed only as an exception, and approval to use it in this manner must be requested. Contact the GENBAND Brand Guardians at ContactGB@genband.com to request approval.

Minimum Clear Space

the context. The minimum clear space is the height of

X

around it so that it can be easily recognized, no matter

X

the “G� in the GENBAND logo on all sides.

6

X

X

The GENBAND logo requires a minimum clear space

GENBAND Confidential and Proprietary

INAPPROPRIATE LOGO USAGE Do not modify the logo under any circumstances, no matter how small the change. Examples of modifications that compromise the logo’s integrity include the following.

GEN B AN D

You may never: •

Change the typeface.

•

Modify the logo colors.

•

Encroach on the minimum clear space.

•

Stretch or skew the logo.

•

Change the order or orientation of the rings and word mark.

Do not use the old GENBAND logo with the “Driving the Network Evolution” tag line

7

GENBAND Confidential and Proprietary

driving the network evolution

TM

GENBAND RINGS AS A STAND-ALONE DEVICE When used as a stand-alone device, the only two colors the rings may appear in are PMS 485 Red and PMS 877 Silver. The only time the rings should appear in PMS 877 Silver is on a black or white background, and this requires special approval from a Brand Guardian. The rings should never appear in white (reversed out) when used as a stand-alone device.

PMS 877 Silver PMS 485 Red (on black) PMS 485 Red (on white)

8

GENBAND Confidential and Proprietary

PRODUCT LINE LOGOS Product line logos refer specifically to groups of products that are uniquely branded together as solution packages. The same rules of orientation that apply to the GENBAND logo apply to these.

The minimum clear space is the height of the word mark within the logo on all sides.

OTHER LOGOS Various other logos are used in some situations. Please observe the minimum clear space for each as shown. If you are unsure of whether or not a logo is applicable in any instance, please request confirmation at ContactGB@genband.com.

9

GENBAND Confidential and Proprietary

PRODUCT ICONS Various product and app icons represent the products and services GENBAND provides and should be used only when describing the product or app.

The minimum clear space is one-quarter the width of the icon on all sides.

In a piece with multiple icons, icons should be of equal size and either left- or top-justified.

COLOR The GENBAND primary color definitions are: Red: PMS 485, C = 0, M = 95, Y = 100, K = 0 R = 238, G = 50, B = 36 Silver: PMS 877, C = 0, M = 0, Y = 0, K = 40

Red: PMS 485

R = 167, G = 169, B = 171 Black: Pantone

10

GENBAND Confidential and Proprietary

Silver: PMS 877

Black: Pantone

HARDWARE PHOTOGRAPHY

Occasionally hardware photography must be used when describing specific models of equipment. Always be sure to provide the right image in the context of specifications or description; and when presenting multiple items, try to provide them at a consistent size and scale. Images can be found at https://portal.genband.com/sites/mkt/pages/mkt_home.aspx.

11

GENBAND Confidential and Proprietary

SMART PILLARS Smart pillar graphics may be used when introducing a group of products or solutions that fall directly within that pillar’s domain. When describing or presenting products or solutions individually, smart pillar attribution may not be used.

SMART SOLUTIONS Smart Solutions represents groups of products that enable network capabilities within the SMART EXPERIENCE pillar.

• Do not create additional Smart Solutions.

• Do not refer to Smart Solutions outside the context of the SMART EXPERIENCE pillar.

12

GENBAND Confidential and Proprietary

EMAIL SIGNATURES Corporate email signatures are a consistent way to display brand unity and support our global presence. Link to the email signature example at http://www.genband.com/extras/email/sig6.html.

CORPORATE STANDARDS AND TOOLS The following corporate tools are available on GBNet: https://portal.genband.com/sites/mkt/pages/mkt_home.aspx •

PowerPoint presentation template

•

GENBAND email signature instructions

•

Supporting graphics for presentations – please note that any images from Internet searches should not be used in GENBAND presentations.

•

Logos and product images

13

GENBAND Confidential and Proprietary

ACCESS TO LOGOS AND IMPLEMENTATIONS If you are unsure whether the logo you are using in documents is in its correct format, please replace it with one of the approved logos, which can be found at https://portal.genband.com/sites/mkt/pages/mkt_home.aspx, or contact a Brand Guardian for assistance.

BRAND GUARDIANS GENBAND evolves with the industry, as does our visual identity. Although these guidelines will be updated from time to time, you may encounter a situation that is not addressed. You may also come across a problem that seems impossible to solve without breaking the rules, or you may want some help with applying the rules.

In any case, please contact our Brand Guardians, who have the authority to make exceptions to the rules and can help you with any application issues.

ContactGB@genband.com Items and materials that Brand Guardians can help you locate or produce for you to use might include the following: •

Logos

•

Email headers

•

Icons

•

Miscellaneous presentation support

•

Email signatures

14

GENBAND Confidential and Proprietary