BBDO Identity Guide

INTRODUCTION

Introducing the new BBDO logo. I believe you will find the system to be forward looking and modern, yet timeless. The new logo doesn’t have a country or city name attached to it. That’s because we’re one BBDO, helping each other and sharing the same values around the world. A nimble “global boutique” if you will. The new logo is a forward looking representation of this.

LOGO 1

OFFICIAL IDENTITY

OFFICIAL IDENTITY There is one official BBDO logo to be used in representing the company name.

For certain offices that use BBDO in conjunction with another identity name (i.e. Clemenger BBDO) there are suggestions on the following page. The logo as it is to be generally used has one color for the primary BBDO logo (Red Pantone 1795).

LOGO 2

ALTERNATE IDENTITIES

ALTERNATE IDENTITIES IN HORIZONTAL FORMAT

ALTERNATE IDENTITIES IN VERTICAL FORMAT

LOGO 3

PROXIMITY GUIDELINES

PROXIMITY IDENTITY The Proximity logo and guidelines are not affected by the new BBDO logo and guidelines. Please continue to utilize the current Proximity branding.

For Asia and Germany where our entities are branded BBDO Proximity we’ve included the recommended logo treatment.

LOGO 4

ALTERNATE IDENTITIES

ALTERNATE IDENTITIES SHOULD FOLLOW THESE GUIDELINES HORIZONTAL FORMAT GUIDELINES FONT: GOTHAM BLACK TRACKING/LETTERSPACING MUST BE 30

SIZE: THE HEIGHT OF THE COMPANY NAME IS EQUAL TO THE HEIGHT OF BBDO

SPACING: THE SPACE BETWEEN THE NAME OF THE COMPANY AND BBDO SHOULD BE A SIMILAR SIZE TO THE SPACING BETWEEN THE LETTERS OF THE COMPANY NAME.

VERTICAL FORMAT GUIDELINES FONT: GOTHAM BLACK TRACKING/LETTERSPACING MUST BE 30

JUSTIFICATION: THE VERTICAL FORMAT OF THE ALTERNATE IDENTITIES SHOULD ALWAYS BE CENTERED.

= 1/3 of the height of the BBDO wordmark.

SIZE: THE HEIGHT OF THE COMPANY NAME IS EQUAL TO THE HEIGHT OF BBDO

SPACING: THE SPACE BETWEEN THE NAME OF THE COMPANY AND BBDO SHOULD BE 1/3 OF THE HEIGHT OF BBDO.

LOGO 5

PROTECTION AREA AND SIZING

PROTECTION AREA The protection area allows the logo to remain independent of other elements of the layout.

= 1/3 of the height of the BBDO wordmark.

= 1/2 of the height of the BBDO wordmark.

= 1/2 of the height of the BBDO wordmark.

MINIMUM SIZE To ensure logo legibility, it is important that it not be reproduced in diminutive dimensions.

The recommended minimum size is .75 inches in width for the primary logo.

0.75 in.

MINIMUM SIZE (FOR ALTERNATE IDENTITIES) The recommended minimum size is .125 inches in height for

0.125 in.

the alternate identity in horizontal format.

The recommended minimum size is .25 inches in height for the alternate identity in vertical format.

0.25 in.

LOGO 6

IMPROPER LOGO USAGE

EXAMPLES Never, under any circumstances, should the official characterisitcs of the logo be altered.

The following examples demonstrate incorrect logo usage.

Do not change color

Do not change the

Do not change

outside of specified

angle of the logo.

the typography.

Do not change the

Do not use any other

logo layout.

background other than

color palette.

Do not move elements.

red, black or white.

Do not modify

Do not change the

logo elements.

established proportions.

LOGO 7

TYPOGRAPHY

PRIMARY TYPOGRAPHY The Gotham font is to be used for all BBDO communications except for the e-mail signature. To highlight specific words or layout elements, it is recommended that varying weights of the Gotham family be used.

NOTE: This is NOT unlimited license. Gotham must be installed on each computer that NEEDS to use the font.

GOTHAM BOOK

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() GOTHAM MEDIUM

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() GOTHAM BOLD

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() GOTHAM BLACK

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()

TYPOGRAPHY 8

TYPOGRAPHY

For computers which do not have Gotham font installed on them, please use Arial.

Also, for all e-mail signatures use Arial as the font so that they are compatible when sending to other computers who do not have Gotham installed.

Please use Gotham for any other communications.

ARIAL REGULAR

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() ARIAL BOLD

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()

TYPOGRAPHY 9

COLOR PALETTE

PRINCIPAL COLORS The brand colors are comprised of BBDO Red and BBDO Black

BBDO RED

BBDO BLACK

PMS: 1795 C

PMS: Process Black C

CMYK: 0 / 94 / 100 / 0

CMYK: 0 / 0 / 0 / 100

RGB: 238 / 52 / 35

RGB: 35 / 31 / 32

WEB INDEX: EE3423

WEB INDEX: 231F20

IMAGING 10

LETTERHEAD

LETTERHEAD DESIGN FOR INDIVIDUALS We recommend using Gotham font for letter text. If you do not have that on your computer system, then please use Arial. It is important, however, to respect the official layout of the page and align text to the left.

The recommended paper stock is: Mohawk - Beckett Collection Concept Color: Radiance

0.5 in.

Weight: 70 Text

0.5 in.

2 in.

0.5 in.

1.5 in.

GOTHAM BOLD 10 PTS/8 PTS GOTHAM BOLD 6 PTS/8 PTS

2.5 in.

LOCATION OF WHERE TITLE REFERS TO (I.E. NORTH AMERICA, GERMANY, MINNESOTA)

DAVID LUBARS CHAIRMAN CHIEF CREATIVE OFFICER NORTH AMERICA

Text Area

11 in.

GOTHAM MEDIUM 6 PTS/8 PTS GOTHAM BOOK 6 PTS/8 PTS

BBDO, 1285 AVENUE OF THE AMERICAS, NEW YORK, NY 10019 PHONE 212 459 5933 MOBILE 212 459 6669 EMAIL DAVID.LUBARS@BBDO.COM

0.5 in.

8.5 in.

APPLICATIONS 11

LETTERHEAD

GENERAL LETTERHEAD DESIGN FOR OFFICES We recommend using Gotham font for letter text. If you do not have that on your computer system, then please use Arial. It is important, however, to respect the official layout of the page and align text to the left.

For recommended paper stock please see previous page.

0.5 in.

0.5 in.

2 in.

0.5 in.

1.5 in.

2 in.

Text Area

11 in.

GOTHAM MEDIUM 6 PTS/8 PTS GOTHAM BOOK 6 PTS/8 PTS

BBDO NEW YORK, 1285 AVENUE OF THE AMERICAS, NEW YORK, NY 10019 PHONE 212 459 5000 FAX 212 459 6645 BBDO.COM

0.5 in.

8.5 in.

APPLICATIONS 12

LETTERHEAD

LETTERHEAD DESIGN FOR BBDO PROXIMITY This is the letterhead design for individuals at BBDO Proximity. The letterhead that is to be used for the office for general purposes is the same as this, but the name and information for the individual should be removed.

0.5 in.

0.5 in.

2.75 in.

2 in.

0.5 in.

2.25 in.

GOTHAM BOLD 7 PTS/8 PTS GOTHAM BOLD 6 PTS/8 PTS

CHRIS THOMAS

2 in.

CHAIRMAN CHIEF EXECUTIVE OFFICER ASIA PACIFIC

LOCATION OF WHERE TITLE REFERS TO (I.E. NORTH AMERICA, GERMANY, MINNESOTA) Text Area

11 in.

GOTHAM MEDIUM 6 PTS/8 PTS GOTHAM BOOK 6 PTS/8 PTS

BBDO ASIA PACIFIC, SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, TAIKOO SHING, HONG KONG PHONE 212 459 5000 FAX 212 459 6645 PROXIMITYWORLD.COM

0.5 in.

8.5 in.

APPLICATIONS 13

BUSINESS CARDS 1.5 in.

We recommend printing the business cards using a matte

0.8543 in.

2.125 in.

DAVID LUBARS

CHAIRMAN CHIEF CREATIVE OFFICER AMERICA IN BBDONORTH LOGO CENTERED

black.

MIDDLE OF CARD PHONE 212 459 5933 0.843 in.

MOBILE 212 459 6669 TWITTER @BBDO EMAIL DAVID.LUBARS@BBDO.COM BBDO.COM 0.8543 in.

1285 AVENUE OF THE AMERICAS, NE

3.125 in.

0.3 in.

0.3 in.

GOTHAM BOLD 10 PTS/8 PTS

DAVID LUBARS

GOTHAM BOLD 6 PTS/8 PTS

CHAIRMAN CHIEF CREATIVE OFFICER NORTH AMERICA

LOCATION OF WHERE TITLE REFERS TO (I.E. NORTH AMERICA, GERMANY, MINNESOTA)

GOTHAM BOLD 6 PTS/8 PTS GOTHAM BOOK 6 PTS/8 PTS GOTHAM BOLD 6 PTS/8 PTS

PHONE 212 459 5933 MOBILE 212 459 6669 TWITTER @BBDO EMAIL DAVID.LUBARS@BBDO.COM BBDO.COM

1285 AVENUE OF THE AMERICAS, NEW YORK, NY 10019

0.3 in.

0.3 in.

0.35 in.

BUSINESS CARD USING QR CODE (OPTIONAL)

0.3 in.

DAVID LUBARS

QR CODE IS .35 INCHES DIRECTS TO COMPANY URL.

CHAIRMAN CHIEF CREATIVE OFFICER PHONE 212 459 5933 MOBILE 212 459 6669 TWITTER @BBDO EMAIL DAVID.LUBARS@BBDO.COM BBDO.COM

1285 AVENUE OF THE AMERICAS, NEW YORK, NY 10019

0.3 in.

APPLICATIONS 14

BUSINESS CARDS

ALTERNATE IDENTITIES Follow these guidelines for the front of business cards that have agency names accompanying the BBDO logo.

.3 in.

.3 in.

LOGO SIZING: THE LOGO SHOULD GO AS LARGE AS POSSIBLE WITHOUT BEING WIDER THAN THE MARGIN OF .3 INCHES.

LOGO CENTERED IN MIDDLE OF CARD.

2.125 in.

COLOR: THE COMPANY NAME SHOULD ALWAYS BE WHITE NEXT TO THE RED BBDO LOGO. 3.125 in.

임혜림 / LIM HYE LIM

OTHER LANGUAGES

Follow these guidelines for the back of business cards that will include other languages on their business card. 제작본부/사원 ARTspecial DIRECTOR These are to be followed when you are using characters or another language mixed with English.

BBDO KOREA, INC.

0.3 in.

SPECIAL CHARACTERS FOR NAME/ GOTHAM MEDIUM 10 PTS/8 PTS SPECIAL CHARACTERS FOR TITLE/ GOTHAM BOLD 6 PTS/8 PTS FOR TITLE AND LOCATION LOCATION OF WHERE TITLE REFERS TO (I.E. KOREA, CHINA)

GOTHAM BOLD 6 PTS/8 PTS GOTHAM BOOK 6 PTS/8 PTS GOTHAM BOLD 6 PTS/8 PTS

PHONE 82 2 3449 9360 MOBILE 82 10 2268 0794 TWITTER @BBDO EMAIL hlim@bbdo.co.kr BBDO.CO.KR 임혜림 /

0.3 in.

0.3 in.

LIM HYE LIM

USE SPECIAL CHARACTERS OR OTHER LANGUAGES FOR THE NAME OF THE PERSON AND THEIR TITLE. EVERYTHING ELSE CAN BE WRITTEN IN ENGLISH.

제작본부/사원 ART DIRECTOR BBDO KOREA, INC.

SUNGAM BLDG, 114 NONHYUN-DONG, KANGNAM-GU, SEOUL, 135-010 KOREA

PHONE 82 2 3449 9360 MOBILE 82 10 2268 0794 TWITTER @BBDO EMAIL hlim@bbdo.co.kr BBDO.CO.KR

0.3 in.

SUNGAM BLDG, 114 NONHYUN-DONG, KANGNAM-GU, SEOUL, 135-010 KOREA

0.3 in.

APPLICATIONS 15

BUSINESS CARDS

BUSINESS CARDS FOR BBDO PROXIMITY Follow these guidelines for the front of business cards that have agency names accompanying the BBDO logo.

.3 in.

.3 in.

LOGO SIZING: THE LOGO SHOULD GO AS LARGE AS POSSIBLE WITHOUT BEING WIDER THAN THE MARGIN OF .3 INCHES.

2.125 in.

CHRIS THOMAS CHAIRMAN & CEO ASIA, MIDDLE EAST & AFRICA

LOGO CENTERED IN MIDDLE OF CARD.

PHONE 212 459 5933 MOBILE 212 459 6669 TWITTER @BBDO EMAIL CHRIS.THOMAS@BBDOASIA.COM BBDOASIA.COM

COLOR: THE COMPANY NAME SHOULD ALWAYS BE WHITE NEXT TO THE RED BBDO LOGO.

SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO W TAIKOO SHING, HONG KONG

3.125 in.

0.3 in.

0.3 in.

0.3 in.

GOTHAM BOLD 10 PTS/8 PTS

CHRIS THOMAS

GOTHAM BOLD 6 PTS/8 PTS

CHAIRMAN & CEO ASIA, MIDDLE EAST & AFRICA

LOCATION OF WHERE TITLE REFERS TO (I.E. NORTH AMERICA, GERMANY, MINNESOTA)

GOTHAM BOLD 6 PTS/8 PTS GOTHAM BOOK 6 PTS/8 PTS

GOTHAM BOLD 6 PTS/8 PTS

PHONE 212 459 5933 MOBILE 212 459 6669 TWITTER @BBDO EMAIL CHRIS.THOMAS@BBDOASIA.COM BBDOASIA.COM

USE SPECIAL CHARACTERS OR OTHER LANGUAGES FOR THE NAME OF THE PERSON AND THEIR TITLE. EVERYTHING ELSE CAN BE WRITTEN IN ENGLISH.

0.3 in.

SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, TAIKOO SHING, HONG KONG

0.3 in.

APPLICATIONS 16

BUSINESS CARDS

BUSINESS CARD SPECIFICATIONS EXECUTIVE CARDS SIZE: 3.125 X 2.125 STOCK: 130 lb. Cougar Opaque Smooth DT Cover (Uncoated Stock) INK COLORS: Printed on 2 sides with 2 hits Dense Black + 2 Hits 1795 Red + overall aqueous BINDERY: Side 1: Clear foil over BBDO logo TRIM TO SIZE TINT EDGES BLACK GENERAL CARDS SIZE: 3.125 X 2.125 STOCK: 130 lb. Cougar Opaque Smooth DT Cover (Uncoated Stock) INK COLORS: Printed on 2 sides with 2 hits Dense Black + 2 Hits 1795 Red + overall aqueous TRIM TO SIZE

APPLICATIONS 17

ENVELOPE

ADDRESS POSITIONING For the 8.65 inch envelope, margins of 0.3 inches must be respected. The logo must follow the standard dimensions of a 1-inch width. For the A4 envelope, margins of 0.75 inches must be respected. The logo must follow the standard dimensions of a 1.75-inch width.

8.65 IN. X 3.65 IN. ENVELOPE

0.3 in.1285 AVENUE OF THE AMERICAS NEW YORK, NY 10019 1 in.

0.3 in.

1 in.

GOTHAM MEDIUM 6 PTS/8 PTS

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

1285 AVENUE OF THE AMERICAS NEW YORK, NY 10019

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

2 in.

3.5 in.

0.75 in.

1.75 in.

A4 ENVELOPE

0.75 in.

1285 AVENUE OF THE AMERICAS NEW YORK, NY 10019

1.75 in.

GOTHAM MEDIUM 9 PTS/12 PTS

1285 AVENUE OF THE AMERICAS NEW YORK, NY 10019

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

5 in.

50% OF ACTUAL SIZE 5 in.

APPLICATIONS 18

ENVELOPE

ENVELOPE FOR BBDO PROXIMITY For the 8.65 inch envelope, margins of 0.3 inches must be respected. The logo must follow the standard dimensions of a 1-inch width. For the A4 envelope, margins of 0.75 inches must be respected. The logo must follow the standard dimensions of a 1.75-inch width.

SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, TAIKOO SHING, HONG KONG

8.65 IN. X 3.65 IN. ENVELOPE

0.3 in.

1 in.

0.3 in.

1 in.

GOTHAM MEDIUM 6 PTS/8 PTS

SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, TAIKOO SHING, HONG KONG

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

2 in.

3.5 in.

0.75 in.

A4 ENVELOPE

3 in.

SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO TAIKOO SHING, HONG KONG TAIKOO SHING, HONG KONG

WAN ROAD,

0.75 in.

1.5 in.

GOTHAM MEDIUM 9 PTS/12 PTS

SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO TAIKOO SHING, HONG KONG TAIKOO SHING, HONG KONG

WAN ROAD,

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

Mr. John Doe John Doe Corporation 123 Doe Street New York, NY 10019

5 in.

50% OF ACTUAL SIZE 5 in.

APPLICATIONS 19

FOLDER

FOLDER (OPTIONAL) Please use the following guidelines if your office is ordering folders with BBDO branding. The standard folder size is 9” x 12.” Please adhere to the color guidelines while printing with a matte finish on the folder itself.

COVER

2 in.

12 in.

LOGO SHOULD BE CENTERED ON COVER VERTICALLY AND HORIZONTALLY, AND BE 2 INCHES IN WIDTH.

4 in.

12 in.

FOR BBDO PROXIMITY PLEASE MAKE THE LOGO 4 INCHES WIDE, AND CENTERED VERTICALLY AND HORIZONTALLY 9 in.

9 in.

INSIDE

SCORE 12 in.

4 in.

APPLICATIONS 20 9 in.

CD/DVD TEMPLATE

CD These guidelines should be used for printing labels that will go on any CDs or DVDs that requiree BBDO branding.

BBDO CD 1.5 in.

LOGO SHOULD BE CENTERED VERTICALLY AND HORIZONTALLY AT THE TOP OF DISC, AND BE 1.5 INCHES IN WIDTH.

BBDO PROXIMITY 2.5 in.

LOGO SHOULD BE CENTERED VERTICALLY AND HORIZONTALLY AT THE TOP OF DISC, AND BE 2.5 INCHES IN WIDTH.

APPLICATIONS 21

EMAIL SIGNATURE

EMAIL The e-mail signature template shows the structure of how a signature is to be used, but the amount of information an individual wants to show is optional. Please use Arial as your font for all e-mail signatures.

E-MAIL SIGNATURE FOR A PC ARIAL BOLD 8 PTS

SIMON BOND

BBDO LOGO - 80 px wide ARIAL BOLD - 8 PTS

CMO BBDO & PROXIMITY WORLDWIDE, INC.

ARIAL BOLD - 8 PTS ADDRESS/PHONE NUMBERS ARIAL REGULAR FOR NUMBERS

1285 AVENUE OF THE AMERICAS, NEW YORK, NY 10019 PHONE 212 459 5878 MOBILE 212 459 6669

ARIAL REGULAR - 8 PTS RELEVANT WEBSITES ARIAL REGULAR - 8 PTS LIST AWARDS (NAME OF AWARD, WHERE AWARD WAS RECOGNIZED, AND YEARS AWARD WAS GIVEN

www.bbdo.com www.proximityworld.com www.digitallabblog.com www.twitter.com/bbdoworldwide Most Effective Agency Network, Effie Effectiveness, 2011 Network of the Year, Cannes Festival, 2007, 2008, 2009, 2010 & 2011 Network of the Year, The Gunn Report, 2006, 2007, 2008, 2009 & 2010 Network of the Year, Caples & Echos, 2006, 2007, 2008, 2009 & 2010 Network of the Year, The Big Won Report 2008 , 2009 & 2010

E-MAIL SIGNATURE FOR A MAC ARIAL BOLD 10 PTS

SIMON BOND

BBDO LOGO - 100 px wide ARIAL BOLD - 10 PTS

CMO BBDO & PROXIMITY WORLDWIDE, INC.

ARIAL BOLD - 10 PTS ADDRESS/PHONE NUMBERS ARIAL REGULAR FOR NUMBERS

1285 AVENUE OF THE AMERICAS, NEW YORK, NY 10019 PHONE 212 459 5878 MOBILE 212 459 6669

ARIAL REGULAR - 10 PTS RELEVANT WEBSITES ARIAL REGULAR - 10 PTS LIST AWARDS (NAME OF AWARD, WHERE AWARD WAS RECOGNIZED, AND YEARS AWARD WAS GIVEN

www.bbdo.com www.proximityworld.com www.digitallabblog.com www.twitter.com/bbdoworldwide Most Effective Agency Network, Effie Effectiveness, 2011 Network of the Year, Cannes Festival, 2007, 2008, 2009, 2010 & 2011 Network of the Year, The Gunn Report, 2006, 2007, 2008, 2009 & 2010 Network of the Year, Caples & Echos, 2006, 2007, 2008, 2009 & 2010 Network of the Year, The Big Won Report 2008 , 2009 & 2010

APPLICATIONS 22

EMAIL SIGNATURE

EMAIL The e-mail signature template shows the structure of how a signature is to be used, but the amount of information an individual wants to show is optional. Please use Arial as your font for all e-mail signatures.

E-MAIL SIGNATURE FOR A PC ARIAL BOLD 8 PTS

CHRIS THOMAS

BBDO LOGO - 160 px wide ARIAL BOLD - 8 PTS

ARIAL BOLD - 8 PTS ADDRESS/PHONE NUMBERS ARIAL REGULAR FOR NUMBERS ARIAL REGULAR - 8 PTS RELEVANT WEBSITES ARIAL REGULAR - 8 PTS LIST AWARDS (NAME OF AWARD, WHERE AWARD WAS RECOGNIZED, AND YEARS AWARD WAS GIVEN

CHAIRMAN & CEO BBDO ASIA, MIDDLE EAST & AFRICA SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, TAIKOO SHING, HONG KONG PHONE 212 459 5878 MOBILE 212 459 6669 www.bbdo.com www.proximityworld.com www.digitallabblog.com www.twitter.com/bbdoworldwide Most Effective Agency Network, Effie Effectiveness, 2011 Network of the Year, Cannes Festival, 2007, 2008, 2009, 2010 & 2011 Network of the Year, The Gunn Report, 2006, 2007, 2008, 2009 & 2010 Network of the Year, Caples & Echos, 2006, 2007, 2008, 2009 & 2010 Network of the Year, The Big Won Report 2008 , 2009 & 2010

E-MAIL SIGNATURE FOR A MAC ARIAL BOLD 10 PTS

CHRIS THOMAS

BBDO LOGO - 180 px wide ARIAL BOLD - 10 PTS

ARIAL BOLD - 10 PTS ADDRESS/PHONE NUMBERS ARIAL REGULAR FOR NUMBERS ARIAL REGULAR - 10 PTS RELEVANT WEBSITES ARIAL REGULAR - 10 PTS LIST AWARDS (NAME OF AWARD, WHERE AWARD WAS RECOGNIZED, AND YEARS AWARD WAS GIVEN

CHAIRMAN & CEO BBDO ASIA, MIDDLE EAST & AFRICA SUITE 1501, 15/F, CITYPLAZA 4, 12 TAIKOO WAN ROAD, TAIKOO SHING, HONG KONG PHONE 212 459 5878 MOBILE 212 459 6669 www.bbdo.com www.proximityworld.com www.digitallabblog.com www.twitter.com/bbdoworldwide Most Effective Agency Network, Effie Effectiveness, 2011 Network of the Year, Cannes Festival, 2007, 2008, 2009, 2010 & 2011 Network of the Year, The Gunn Report, 2006, 2007, 2008, 2009 & 2010 Network of the Year, Caples & Echos, 2006, 2007, 2008, 2009 & 2010 Network of the Year, The Big Won Report 2008 , 2009 & 2010

APPLICATIONS 23

EMAIL TEMPLATE

INTRODUCTION 24

EMAIL TEMPLATE

EMAIL TEMPLATE To leverage the new email template design we have developed a html e-mail platform that agencies across the network can utilize. We believe you will find the system very easy to use.

Here are instructions to customize your own version of the email template.

Log onto the web browser via any web browser at: http://newsletter.k5-bbdo.com/ Login: bbdo-newsletter Password: editor183@ INSTRUCTIONS: 1. Choose a module (BBDO Header or BBDO Proximity Header). Edit the name, title, and business unit in the upper right hand corner.

Click Save Module to Newsletter at the bottom of the page.

2. Go back to Step 1. Choose a module (Main Content) and add/edit the content to the email.

Click Save Module to Newsletter at the middle of the page.

3. Go back to Step 1. Choose a module (Footer Content).

Click Save Module to Newsletter at the middle of the page.

4. Click Preview Newsletter to review. To make any changes, go to the Edit button (pencil) next to the module that needs to be revised. Save Module as necessary.

5. When complete, enter your email address and send. We recommend sending the email to yourself (or the person sending out the email) to review and then sending from Outlook/Entourage so you can leverage any email lists that already exist.

APPLICATIONS 25

APPLICATIONS

SIGNAGE

PROMOTIONAL ITEMS

APPLICATIONS 26