Bosch Corporate Design Basic Elements

Corporate Design Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Contents |

▶

Contents

Contents | Back |

Introduction/Contact

3

Imagery Style

30

31

Imagery Style

Symbol/Logotype

4

General

5

Layout Grid

32

Versions

6

33

Dimensions

7

Size Versions

8

Layout Concept

34

Reproduction Sizes

9

Transparent Stripes

35

Positioning within the Layout Grid

10

Layout Concept on Cover Pages

36

Minimum Spacing

11

Layout Concept on Inside Pages

37

Slogan – Standard Position

12

Exceptional Position for Slogan

13

Notes on Versions

Language Versions (1/2)

14

Language Versions (2/2)

15

Use of Slogans

16

Master File Coding

17

Symbol/Logotype as a Reference

18

Bosch Car Service

19

Corporate Typefaces

20

Overview

21

Running Text

22

Headlines

23

Bosch Global Fonts

24

Non-Latin Alphabets

25

Colors

26

Primary Colors

27

Secondary Colors

28

Exception Power Tools

29

Corporate Design – Basic Elements

Layout Grid

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

38

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Page 2

Introduction/Contact

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This “Basic Elements” styleguide is part of a

You will find information and styleguides on

Contact

complete set of guidelines which will allow you

applications as well as downloads of the symbol/

Please contact the following persons if you have

to implement the Bosch Corporate Design

logotype, typefaces, and master files in the Bosch

any questions concerning the Bosch Corporate

at all levels.

CD Extranet at www.design.bosch.com.

Design:

The specifications are binding for all design

Robert Bosch GmbH, C/CCN1

applications of the Bosch brand.

Corporate Design Postfach 10 60 50

You can make your contribution to a globally

70049 Stuttgart

strong, uniform Bosch brand identity by applying

Germany

the specifi­cations in this styleguide systematically.

It will also assure recognition of the Bosch brand

Bosch.CorporateDesign@de.bosch.com

in all application areas.

Information about non-Latin alphabets URW++ Design & Development GmbH Frank Steitiya Poppenbütteler Bogen 36 22399 Hamburg Germany Tel.: +49 40 60605-223 Fax: +49 40 60605-111

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Contents | Back |

Symbol/Logotype

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Symbol/Logotype – General

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General The symbol/logotype consists of the Bosch armature symbol and the Bosch logotype. When reproduced in the specified size and spacing proportions, the symbol/logotype form an entity that represents the Bosch company.

The symbol/logotype may only be used in the specified proportions. Please use only the master files provided in the CD Extranet.

▶▶ Symbol and logotype form a unit. Exceptions to this rule only apply to product identification and packaging. Please refer to the relevant styleguide for more details.

Symbol

▶▶ Do not change the proportions and the spacing between

Logotype

the symbol and the logotype. ▶▶ The symbol and the logotype may not be used separately for decorative or design purposes. ▶▶ The symbol/logotype is always positioned on the right. ­Exceptions: languages read from right to left or on exhibition booths (visibility). ▶▶ No other product, project, departmental or event logos may 2

be positioned next to the symbol/logotype.

Exceptions: product/service logos that are long-established in the market (at least five years) and have a high awareness level among the target group (50 % and more). Other

3

9 1.5

The symbol/logotype may only be used in the specified proportions.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

special cases require the approval of C/SMC.

Symbol/Logotype – Versions

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Versions To ensure a consistent corporate design, the 4-color ­version of the Bosch symbol/logotype should be used whenever possible. A grayscale version is availabe for black and white applications.

4 C (4-color) and 2 C (black and red)

Grayscale version

The line version is used in all applications where a 3-dimensional reproduction of the symbol is not possible for production reasons (e.g. silk-screen and pad printing).

▶▶ The symbol/logotype may only be used in the specified Version for 2 C newspaper

Line version, black

printing (black and red)

versions. ▶▶ The symbol/logotype colors are defined and may not be changed. ▶▶ Master files are available in the Bosch CD Extranet for all versions. ▶▶ Special specifications apply to building identification ­applications. Please refer to the relevant styleguides.

Line version 2 C

Line version 1 C silver

(silver and red)

(for high-quality advertising materials)

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Symbol/Logotype – Dimensions

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Dimensions The reproduction sizes of the symbol/logotype are designed to fit the typical Bosch layout grid measuring 4.8 mm (see also the section entitled “Layout Grid”). The

Size of symbol/logotype

decisive factor is the width of the logotype. For this rea-

(logotype width): 72 mm

son, all symbol/logotype sizes always refer to this width.

Original file reduced to: 72 %

The symbol/logotype files are each created in a width of 100 mm and are therefore easy to scale. A symbol/logo72 mm

type with a size of 38.4 mm, for example, is equivalent to an actual size of 38.4 %.

▶▶ The size specifications of the symbol/logotype refer to the width of the logotype.

Size of symbol/logotype

▶▶ The size of the symbol/logotype in millimeters corre-

(width of logotype): 38.4 mm

sponds to the actual size of the file in percent.

Original file reduced to: 38.4 %

38.4 mm

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Symbol/Logotype – Size Versions

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The Right Version for Every Size The symbol/logotype is available in three size versions to

Large from 67.2 mm

ensure optimized reproduction in all application sizes:

in enlargement incre ments

small (S), medium (M), and large (L).

of 4.8 mm relative to the width of the logotype 67.2 mm

In the small version of the symbol, the inner spaces have been slightly enlarged to prevent them from filling in when used in small reproductions. At the same time the line thicknesses in all versions have been modified corresponding to the application sizes. If the wrong version is used (referred to the output size), the result will be an

Medium from 48 mm to 62.4 mm

imperfect reproduction of the symbol/logotype.

in enlargement incre ments of 4.8 mm relative to the

In the line version, there are only two size versions for

width of the logotype 62.4 mm

the symbol/logotype: S and M. The M version is infinitely enlargeable.

The symbol/logotype is scaled in increments of 4.8 mm (one grid unit). See also the section entitled “Layout

48 mm

Grid.”

▶▶ Always use the correct version of the symbol/logotype depending on the output size. ▶▶ The size specifications of the symbol/logotype refer

Small from 24 mm to 43.2 mm

to the width of the logotype.

in enlargement incre ments of 4.8 mm relative to the

43.2 mm

width of the logotype

the minimum of 21.6 mm. Use the line version of the ­symbol/logotype instead.

Smallest size: 21.6 mm 21.6 mm

Corporate Design – Basic Elements

▶▶ Do not use the 3-dimensional symbol/logotype below

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Symbol/Logotype – Reproduction Sizes

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Reproduction Sizes DIN A2

The reproduction sizes of the symbol/logotype are de-

67.2 %

fined separately for each of the applications (e.g. adver-

Variant: L

tisements, sales promotion and advertising materials, ­vehicle identification) to achieve the desired effect for 67.2 mm

the particular medium. You will find these, as well as ­other size specifications, e.g. for special formats, in the styleguides for each application.

The standard sizes for DIN formats listed here apply to

DIN A3

applications with no separate reproduction-size defini-

48 %

tions.

Variant: M 48 mm

▶▶ Some applications have special reproduction sizes.

Please refer to the respective styleguides. ▶▶ Master files are available for the main media (advertisements, publications).

DIN A4 33.6 % Variant: S

33.6 mm

DIN lang, DIN A5 24 % Variant: S

Corporate Design – Basic Elements

24 mm

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Page 9

Symbol/Logotype – Positioning within the Layout Grid

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4.8 mm

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Positioning within the Layout Grid The position of the symbol/logotype within the layout grid is 4.8 mm

always aligned with the logotype.

The reproduction sizes are designed to fit the design grid so

m cm Zipfeln trolle et Vorgangs.

that the width of the logotype fits exactly in the design grid.

gem Fata vor Eklat elf Düfte.

The height of the typeface is aligned in the design grid flush

er Frl Blick Dom Car löschen ade

with the top edge of the typeface.

43.2 mm

Please refer to the guidelines for each of the applications for the exact position of the symbol/logotype within the layout.

m cm Zipfeln trolle et Vorgangs.

gem Fata vor Eklat elf Düfte.

er Frl Blick Dom Car löschen ade 33.6 mm

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Symbol/Logotype – Minimum Spacing

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Minimum Spacing The minimum spacing between the symbol/logotype and other design elements, such as text or images, is equivalent to the height of one “H” to each side.

rb kam cm Zipfeln trolle et Vorgangs. Hel-

t gem Fata vor Eklat elf Düfte. Katz bunte

l Blick Dom Car löschen ade versandten

▶▶ Special reproduction sizes apply for individual applications, which are defined in the respective styleguides.

Matsch Flow bewarb kam cm Zipfeln trolle et

organgs. Heldin Bear erlahmtet gem Fata vor

klat elf Düfte. Katz bunte teiserner Frl Blick

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Page 11

Symbol/Logotype – Slogan – Standard Position

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Symbol/Logotype with Slogan – Standard Position The slogan “Invented for life” is used in advertising ­communications in combination with the symbol/logotype (cf. Applications page 16).

The standard position of the slogan is below the symbol/

H

logotype. It is positioned flush left and right with the ­Bosch logotype and placed underneath it at a spacing of one slogan cap height. Typeface: Bosch Sans Regular.

In certain cases where the slogan is very long (e.g.

French, Spanish) it is positioned flush left and right with the entire symbol/logotype.

▶▶ The slogan is binding for all Bosch divisions and regions

Example with English slogan

worldwide in each of the national languages (overview and exceptions cf. pages 14–15). ▶▶ It is prohibited to use other slogans or other texts below the slogan/logotype. ▶▶ Master files are available in the Bosch CD Extranet for all Standard position: Slogan is set to the

Exception: Slogan is set to the entire

width of the logotype.

width of the symbol/logotype.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

language versions.

Page 12

Symbol/Logotype – Exceptional Position for Slogan

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Exceptional Position for Slogan

Invented for life

In defined exceptions (Internet, occasionally outdoor advertising), the slogan is placed to the left next to the logotype. The slogan is positioned centrally, with a minimum spacing of one horizontal “H”, to the left of the symbol/logotype. The cap

Minimum spacing

height of the slogan corresponds to the inside height of the ­Bosch logotype. ▶▶ Please refer to the relevant styleguides for the individual ­applications for more details. ▶▶ Other exceptions require the approval of C/SMC.

T The cap height is equivalent to the inner height of the Bosch lettering.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Symbol/Logotype – Language Versions (1/2)

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Albanian

Amharic

Arabic

Armenian

Azerbaijani

Belarus

Burmese

Bulgarian

Chinese

Croatian

Czech

Dutch

English

Estonian

French

3.0 X

9.0 X 1.5 X

2.0 X

1.0 X 0.8 X 3.55 X

Georgian

German

Greek

Hebrew

Hungarian

Italian

Japanese

Kazakh

Khmer

Kirghiz

Korean

Latvian

Lithuanian

Malay

Pashto

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Symbol/Logotype – Language Versions (2/2)

Persian (Farsi)

Polish

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Portuguese

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Page 15

Generally, the slogan is used in the respective national ­language.

Use of the English Slogan

Romanian

Russian

Serbian (Cyrillic)

The English slogan is used in Australia, Belize, United Kingdom, Grenada, Iceland, India, Indonesia, Jamaica, Malta, New Zealand, Pakistan, the Philippines, Singapore, South Africa, St. Vincent, Trinidad and Tobago, the United States as well as in the English-speaking part of Canada and in the

Serbian (Latin)

Slovak

Slovenian

Scan­dinavian countries, i.e. Denmark, Finland, Norway, and Sweden.

Special Arrangement for the Japanese Slogan The Japanese slogan is used for addressing the general

Spanish

Thai

Turkish

public as well as target groups of the business sectors consumer goods, building technology, and industrial technology. For communication in advertising for decisionmakers of original equipment automotive technology, the English slogan is used.

Turkmen

Ukrainian

Uzbek

Special Arrangement for Dubai In Dubai the English slogan is used. For advertising measures exclusively directed at Arabic-speaking target groups, the Arabic slogan should be used.

Vietnamese

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Symbol/Logotype – Use of Slogans

Contents | Back |

Symbol/Logotype with Slogan

Bild-/Logotype without Slogan

Advertising Advertisements Outdoor advertising Posters/billboards Mailings Merchandising Banner flags Point of sale activities Promotion clothing TV/video/film Events/sponsoring Transport/Panel advertising Advertising material/gifts

Stationery and office Supplies Letterheads Fax Forms PowerPoint Business cards Products and packaging User instructions Product identification Nameplates Technical publications (price lists, data sheets, spare parts lists, repair instructions, validation documents) Packaging Packaging labels

Electronic media CD ROM Extranet Internet Intranet Publications Catalogs Customer and employee magazines Newsletters Press materials Product and image brochures Trade fairs and exhibitions Display boards Name tags Vehicles Personnel marketing Personnel ads, brochures Miscellaneous materials

Buildings and sites Building identification Site identification (pylon, signs, etc.)

Flags Dealer identification Trade Fairs Trade fair display boards Work clothes Other presentations Bosch Call Center Bosch-BKK health insurance Bosch Kultur, Sport, Freizeit (KSF) Bosch pension plan Robert Bosch Versicherungsvermittlungs-GmbH

Miscellaneous Writing pads, notepads

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Use of the Symbol/Logotype with Slogan Generally, the symbol/logotype with slogan is used in advertising communication (for media, see the table).

Use of the Symbol/Logotype without Slogan The symbol/logotype without slogan is used on idenfitifaction elements and other applications according to the table.

Use of the Symbol/Logotype for Two- or Multi-language Applications For two-language applications the symbol/logotype can be used with the slogan in the main language. In exceptional cases it will be used without the slogan. For multilingual ­applications, the symbol/logotype can be used with the slogan in the main language. In exceptional cases it will be used without the slogan.

Approval from C/SMC is required.

Symbol/Logotype – Master File Coding

Bosch_SL-en_GR-br_M.eps

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1 Slogan

5 Sizes

This code letter denotes a symbol/

S = Small

logotype with slogan.

M = Medium

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L = Large

1 Slogan

2 Slogan language

2 Slogan language

Language code in line with

6 File format

ISO 639-1

bmp = Bitmap eps = Encapsulated PostScript

3 Version 4 Special color 5 Size

3 Version

png = Portable Network Graphics

4C = Four-color print

ppt = Microsoft PowerPoint

CO = RGB Color GR = Grayscale

Other extensions

LA = Black and white line art

pdf = File for creating PDF presen-

NP = Newspaper print

tations with desktop publishing software

4 Special color

6 File format

s = Silver sr = Silver and red br = Black and red

▶▶ All master files can be found in the Bosch CD Extranet at www.design.bosch.com ▶▶ Where required, files in Jpg format for PowerPoint ­presentations are also available in the CD Extranet.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Symbol/Logotype – Symbol/Logotype as a Reference

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Symbol/Logotype as a Reference

Die Veranstaltung

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The Bosch symbol/logotype may only be made available for reference purposes to companies that have long-standing and regular relations with Robert Bosch GmbH, market Bosch products or in connection with activities, events or sponsoring activities. In this context the symbol/logotype is

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always used in combination with the slogan.

▶▶ Approval for the use of the symbol/logotype by preferred

Sponsor: Ud doloreet wis nullamet praesequatin henim dolortinim vel in hendips usciliquis dolumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip esseniat la commodolum dolorer augait augiam, conumsandrem quamet nim.lumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip.

suppliers must be obtained from the respective purchasing department. Correct use is checked and approved by C/SMC32

Dealer Name, 101 Main Street, Anytown, NY 12345, Tel 123 456-7890

▶▶ The correct use of the symbol/logotype for reference purposes (reproduction quality, size, minimum spacing

Use of the symbol/logotype as a reference in principle always with the slogan

Symbol/logotype with slogan in combination

and positioning) in connection with activities events or

with product images

sponsoring activities must be checked and monitored by the departments and divisions. ▶▶ Please refer to the specific guidelines for Bosch dealers

Geführte Marken

Geführte Marken

Reproduction of the symbol/logotype with slogan in a sequence of brands

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

in the “Dealer Identification” styleguide.

Symbol/Logotype – Bosch Car Service

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Page 19

Exception For Bosch Car Service workshops, the BCS trademark is used as illustrated. The symbol is separated from the logotype by the word “Service”; all elements are arranged below one another.

The trademark was confirmed in 2008 in an extensive market research study among the target groups of workshop owners and final customers. If a future CD alignment is planned, the combined symbol/logotype must in this case be given consideration.

You will find information relating to Bosch Car Service communication design and dealer identification in the respective styleguides for the Automotive Aftermarket division.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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Corporate Typefaces

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Corporate Typefaces – Overview

Bosch Sans Light, Italic Bosch Sans Regular, Italic Bosch Sans Medium, Italic Bosch Sans Bold, Italic Bosch Sans Black, Italic Bosch Sans Condensed Regular, Italic Bosch Sans Condensed Bold, Italic

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Overview Bosch Sans and Bosch Serif are unique corporate typefaces which were designed exclusively for Bosch. The interrelated weights meet all the requirements of modern typefaces used in analog and digital environments. Bosch Sans is generally used for headlines and short texts. Bosch Sans Condensed is used where there is not much space. Bosch Serif is available for long, contiguous reading texts.

For electronic presentations in Microsoft Word and PowerPoint, Bosch Office Sans was developed. It is available for all European languages with the exception of the Greek and Cyrillic alphabets.

▶▶ Bosch Sans is used for shorter running texts, headlines and subheadings. ▶▶ Bosch Sans Condensed is used for example for tables, catalogs and product cards. ▶▶ Bosch Serif is used for long, contiguous reading texts

Bosch Serif Book, Italic Bosch Serif Regular, Italic Bosch Serif Bold, Italic

and representative publications. ▶▶ The Bosch type family is available for a wide range of Latin-based alphabets, Greek and Cyrillic as well as Chinese, Japanese and Korean characters. ▶▶ For information about typographic rules in texts please ­refer to the “Text and Typography” styleguide. ▶▶ Bosch corporate typefaces may only be used by the ­Bosch Group. ▶▶ You can find rules for the use of other non-Latin-based typefaces on pages 24 and 25.

Corporate Design – Basic Elements

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Corporate Typefaces – Running Text

Bosch Sans Regular/Bold 9 pt/4.8 mm

Contents | Back |

Bosch Sans Regular 7.7 pt/3.84 mm

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Running Text Running text uses Bosch Sans Regular or Bosch Serif as the

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standard typeface in 9 pt with a line spacing of 4.8 mm.

Emphasis and subheadlines are set in Bosch Sans Bold.

Marginal text and captions use Bosch Sans Regular/Medium in 7.7 pt with a line spacing of 3.84 mm.

All texts are set flush left, ragged right. One exception is advertisements and newsletters where running text is justified. In general, running text is set in upper and lower case. This also applies to the name Bosch in texts.

Bosch Sans In brochures, product catalogs and technical documentation, running text is set in Bosch Sans Regular.

illum dolore eu feugiat.

Bosch Serif Bosch Serif Book/Bold 9 pt/4.8 mm

Bosch Sans Medium 7.7 pt/3.84 mm

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Bosch Serif Book is used for particularly extensive running texts in high-quality print media, e.g. books, annual reports

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Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

and company publications. Bosch Serif Regular is used in newsletters (Bosch Zünder) and magazines. Bosch Serif is always used in combination with Bosch Sans. ▶▶ For detailed specifications on the use of Bosch corporate typefaces, please refer to the “Brochures”, “Technical Publications”, “Employee Newsletter” and “­Employee Magazine” styleguides

Corporate Typefaces – Headlines

11 pt/4.8 mm

15 pt/6 mm

18 pt/7.2 mm

24 pt/9.6 mm

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Headlines

Lorem ipsum Dolor sit amet consectu Et accumsan et iusto odio digniss qui

are set in upper and lower case.

Lorem ipsum Dolor sit amet cons Et accumsan et iusto odio digni

Lorem ipsum Dolor sit am Et accumsan et iust odio

Lorem ipsum Dolor sit Et accumsan et iu od 36 pt/14.4 mm

42 pt/16.8 mm

Contents | Back |

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Lorem ipsum Do Et accumsan et

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A characteristic design feature when handling headlines is the use of the Light and Black weights. In general, headlines

Point sizes and line spacings are designed to fit the typical Bosch layout grid of 4.8 mm and their use is therefore binding.

If required, the sizes in the table below can be continued upward. If so, just double the point-size and line-spacing specifications listed in the table.

Point Size Line Spacing 11 pt 4.8 mm 13 pt 5.4 mm 15 pt 6.0 mm 18 pt 7.2 mm 21 pt 8.4 mm 24 pt 9.6 mm 30 pt 12.0 mm 36 pt 14.4 mm 42 pt 16.8 mm 48 pt 19.2 mm 54 pt 21.6 mm 60 pt 24.0 mm 66 pt 26.4 mm 72 pt 28.8 mm Headline sizes

Corporate Typefaces – Bosch Global Fonts

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Bosch Sans Global 科技成就生活之美 Bosch Sans Bold 科技成就生活之美

With the introduction of the Bosch Global fonts, Chinese,

Bosch Sans Global (simplified/traditional Chinese, Korean, Japanese)

adapted to the characteristic style of the existing charac-

Page 24

Japanese and Korean characters (CJK) are now also available. Altogether around 60,000 glyphs have been integrated into the Regular and Bold type weights and ters.

Bosch Sans CHS 科技成就生活之美 Bold 科技成就生活之美

In addition to the Asian character variants, the Bosch Global fonts contain the complete Bosch Sans character set. They thus comprise all Latin-based alphabets as well as Greek and Cyrillic.

Bosch Sans Chinese Simplified

Bosch Sans CHT 科技成就生活之美 Bold 科技成就生活之美 Bosch Sans Chinese Traditional

Bosch Sans KO 생활 속의 기술 Bold 생활 속의 기술

The Bosch Global fonts contain five typefaces, each with a Regular and Bold weight.

The Bosch Sans Global font comprises all local CJK character elements as OpenType stylistic sets.

In the event that the typesetting program used does not support access to OpenType stylistic sets, or only one language needs to be set, local variants are additionally available as individual fonts.

Bosch Sans Korean

Bosch Sans JP 独創を， みんなのものに Bold 独創を， みんなのものに Bosch Sans Japanese

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

▶▶ The Bosch Global fonts are available on the Corporate Design Extranet as TrueType-flavored OpenType fonts. ▶▶ The Readme file contains important information about how to use the Bosch Global fonts.

ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ƂƆƇƊƎƏƐƓƔƜƝƟƢƤƦƪƬƱƲƷƻƼǤǬǮȐƀƅƈƌƍƕƙƛƣƨƭƴƹƽƿǘǝǥǭǯȇȍȓ Greek and Koptic БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ɐɒɓɔɕɖɘəɚɛɜɞɟɠɣɤɥɧɨɩɪɫɬɭɮɯɰɱɲɵɷɸɹɻɼɽɾɿʀʁʂʃʄʅʆʇʈʉʊʋʌʍʎʑʒʓʔʕʖʗʘʙʚ Greek and Greek and Koptic Koptic IPA Extensions IPA Extensions

Cyrillic

Hebrew ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ʛʜʝʞ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ɐɒɓɔɕɖɘəɚɛɜɞɟɠɣɤɥɧɨɩɪɫɬɭɮɯɰɱɲɵɷɸɹɻɼɽɾɿʀʁʂʃʄʅʆʇʈʉʊʋʌʍʎʑʒʓʔʕʖʗʘʙʚ Contents | Back | ◀ ▶ Page 25 БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ Corporate Typefaces – Non-Latin Alphabets ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ ɐɒɓɔɕɖɘəɚɛɜɞɟɠɣɤɥɧɨɩɪɫɬɭɮɯɰɱɲɵɷɸɹɻɼɽɾɿʀʁʂʃʄʅʆʇʈʉʊʋʌʍʎʑʒʓʔʕʖʗʘʙʚ Cyrillicand Koptic Greek Cyrillic Cyrillic Hebrew Arabic ʛʜʝʞ ʛʜʝʞ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ښڛڜڝڞڟڠڡڣﭭﭱﻔکڪګڬڭڮﮕڰﮝڲﮙڴڵڷۀۃۄۅ‬ БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛө Greek and Koptic Hebrew | Nimbus Hebrew Greek and Sans Koptic Cyrillic Hebrew

Thai | Nimbus Sans Thai

Non-Latin Alphabets

Hebrew Latin Extended Additional Arabic Thai

For all other languages, the typefaces illustrated here are

Hebrew Thai Arabic

Bosch Sans is used for all Latin-based alphabets, Greek and ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ӹ as well as Chinese, Japanese and Korean. БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ﮕڰﮝڲﮙڴڵڷۀۃۄۅ‬Cyrillic ‫ښڛڜڝڞڟڠڡڣﭭﭱﻔکڪګڬڭڮ‬ ‫ אבגדהוזחטךכלםמןנסעףפץצקרת‬กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ

Cyrillic Nimbus Sans Light Hebrew Arabic Cyrillic

Nimbus Sans Light

БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ used.

These typefaces are binding and intended to assure Arabic typefaces for‫ڰﮝڲﮙڴڵڷۀۃۄۅ‬ Bosch: ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ڰﮝڲﮙڴڵڷۀۃۄۅ‬ ‫ښڛڜڝڞڟڠڡڣﭭﭱﻔکڪګڬڭڮﮕ‬ ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ښڛڜڝڞڟڠڡڣﭭﭱﻔکڪګڬڭڮﮕ‬

БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛө the recognition and uniformity of the Bosch brand in all Arabic Latin Additional Thai Extended Currency Symbols

Nimbus Sans Regular Arabic Hebrew Thai

Nimbus Sans Regular

application areas.

ӹ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ښڛڜڝڞڟڠڡڣڤڦڧکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅ‬ Bosch Sans regular‫ڰﮝڲﮙڴڵڷۀۃۄۅ‬ ‫ﺺﺬﻦﻖﺼ‬ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ښڛڜڝڞڟڠڡڣﭭﭱﻔکڪګڬڭڮﮕ‬ ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ₠₡₢₣₤₥₦₧₨₩₪₫€ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ Arabic typefaces for Bosch: Nimbus Sans Medium Hebrew Thai Arabic ‫ﻦﻒﺦﺈ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ ﻢﺦﻊﻮﺶﺰﺆ‬ Latin Extended Additional

Thai Latin Extended Additional Currency Symbols Letterlike Symbols

Nimbus Sans Medium

▶▶ Typefaces for non-Latin-based alphabets require a ­license.

This is available from URW++ Design & Development กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ‫אבגדהוזחטךכלםמןנסעףפץצקרת‬ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ڰﮝڲﮙڴڵڷۀۃۄۅ‬ ‫ښڛڜڝڞڟڠڡڣﭭﭱﻔکڪګڬڭڮﮕ‬ abic typefaces for Bosch: ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ (Boutros Farah light) ₠₡₢₣₤₥₦₧₨₩₪₫€ GmbH. ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ Bosch Sans regular Nimbus Sans Bold Nimbus Sans Bold Latin Extended Additional‫ﺺﺬﻦﻖﺼ‬ Arabic Thai Latin Extended Additional Currency Symbols Symbols Arabic typefaces for Bosch: Letterlike Arrows Currency Symbols ▶▶ URW++ Design & Development GmbH ‫ﻦﻒﺦﺈ‬ ‫ﻢﺦﻊﻮﺶﺰﺆ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ‬ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ‫ﺉﺊﺋﺌﺍﺎﺏﺑﺒﺓﺔﺕﺖﺗﺘﺙﺚﺛ‬ ‫ڰڱڲڳڴڵڷۀۃۄۅ‬ ‫ښڛڜڝڞڟڠڡڣڤڦڧکڪګڬڭڮگ‬ osch Sans regular ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ Bosch Sans ‫ﺺﺬﻦﻖﺼ‬ bold ‫ﺺﺬﻦﻖﺼ‬ ‫↺↹↸↷↶↵↴↳↲↱↰↯↮↭↬↫↪↩↨↧↦↥↤↣↢↡↠↟↞↝↜↛↚ ﻦﻒﺦﺈ‬ Frank Steitiya ₠₡₢₣₤₥₦₧₨₩₪₫€ ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ Latin Extended Additional Thai Currency Symbols Arabic | Boutros ₠₡₢₣₤₥₦₧₨₩₪₫€ (Boutros Farah light) Poppenbütteler Bogen 36 Bosch Sans regular ‫ﺺﺬﻦﻖﺼ‬ ‫ﻢﺦﻊﻮﺶﺰﺆ ﻦﻒ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ‬ Currency Symbols Letterlike Symbols Arrows ‫( ﺺﺬﻦﺾﺪﺦﻢﺦ ﺮﻊﻖﺼ‬Boutros 22399 Hamburg ↻↼↽↾↿⇀⇁ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ Letterlike Symbols ₠₡₢₣₤₥₦₧₨₩₪₫€ outrosกขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ Farah light) Germany ‫ﺺﺬﻦﺾﺪﺦﻢﺦ ﻢﺦﻊﻮﺶﺰﺆ ﻦﻒﺦﺈ‬ ₠₡₢₣₤₥₦₧₨₩₪₫€ ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ ↚↛↜↝↞↟↠↡↢↣↤↥↦↧↨↩↪↫↬↭↮↯↰↱↲↳↴↵↶↷↸↹↺ Farah medium) Latin Extended Additional Tel.: +49 40 60605-223 Bosch Sans bold ‫ﻦﻒﺦﺈ ﺺﺬﻦﻖﺼ‬ Currency Symbols Letterlike Symbols Boutros Farah Light ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ (Boutros Farah light) Letterlike Symbols Fax.: +49 40 60605-111 ↻↼↽↾↿⇀⇁ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ ₠₡₢₣₤₥₦₧₨₩₪₫€ osch Sans ‫( ﺺﺬﻦﻖﺼ‬Boutros ‫ﻦﻒﺦﺈ‬ ‫ﺮﻊﻖﺼ‬bold ‫ﺺﺬﻦﺾﺪﺦﻢﺦ‬ Arrows ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ Bosch Sans black ‫ﺺﺬﻦﻖﺼ‬ Boutros Farah Medium Currency Symbols Arrows Letterlike Symbols Farah medium) Bosch Sans bold ‫ﻦﻒﺦﺈ ﺺﺬﻦﻖﺼ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ ﺮﻊﻖ‬ (Boutros ↚↛↜↝↞↟↠↡↢↣↤↥↦↧↨↩↪↫↬↭↮↯↰↱↲↳↴↵↶↷↸↹↺ ‫ﻦﻒﺦﺈ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ ﻆﺬﺦﻊﺼ‬ ↚↛↜↝↞↟↠↡↢↣↤↥↦↧↨↩↪↫↬↭↮↯↰↱↲↳↴↵↶↷↸↹↺ ₠₡₢₣₤₥₦₧₨₩₪₫€ ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ arah medium) ‫ﺮﻊﻖﺼ‬ ‫( ﺺﺬﻦﺾﺪﺦﻢﺦ‬Boutros ↻↼↽↾↿⇀⇁ Boutros Farah Bold Letterlike Symbols Bosch Sans black ‫ﺺﺬﻦﻖﺼ‬ (Boutros Farah bold) ↻↼↽↾↿⇀⇁ Farah medium) ℄ℇ℈℉ℋℌℍℎℏℐℑℒℓ℔ℕ℗℘ℙℚℛℜℝ℞℟℣ℤ℥ℨℬℭ℮ℯℰℱℳℵℶℷℸ osch Sans ‫ﺺﺬﻦﻖﺼ‬ ‫ﻦﻒﺦﺈ‬black ‫ﻆﺬﺦﻊﺼ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ‬

Bosch Sans black ‫ﺺﺬﻦﻖﺼ‬ (Boutros Farah bold) ‫ﻆﺬﺦﻊﺼ ﻦﻒ‬ ‫ﺺﺬﻦﺾﺪﺦﻢﺦ‬

‫ﻦﻒﺦﺈ‬ ‫ﻆﺬﺦﻊﺼ‬ outros Farah bold) ‫ﺺﺬﻦﺾﺪﺦﻢﺦ‬ (Boutros Farah bold)

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Contents | Back |

Colors

◀ ▶

Page 26

Colors – Primary Colors

Contents | Back |

◀ ▶

Page 27

Primary Colors Bosch Blue is the predominant color and determines the visual identity of all Bosch communication materials. It is supported by the two Bosch gray tones and Bosch Red. Bosch Blue is used mainly as a background color in various Bosch Blue 100

Bosch Blue 75

Bosch Blue 50

Bosch Blue 25

100 C, 50 M, 0 Y, 55 K

75 C, 35 M, 0 Y, 40 K

50 C, 20 M, 0 Y, 25 K

25 C, 8 M, 0 Y, 15 K

Pantone 295 C

Pantone 647 C

Pantone 652 C

Pantone 536 C

Red is the color of the logotype and should therefore be used

RAL Design 2503030

–

–

–

sparingly. It is meant for emphasis, e.g. to emphasize individual

RGB 0, 59, 106

RGB 33, 95, 139

RGB 98, 140, 178

RGB 162, 186, 210

words or key statements in text or graphics.

3M Scotchcal 100/1971 –

–

–

NCS S 5040-R90B

–

–

–

The two Bosch gray tones are also used as background colors,

HKS 41

–

–

–

­though they are much more discrete than Bosch Blue. Gray may be

gradations. Bosch Blue 100 is also used in typography.

substituted by silver in high-quality media, product identification, or 3-dimensional applications (e.g. signs).

▶▶ Bosch Blue is the predominant color of the Bosch corporate ­design. ▶▶ Bosch Red is only used for the logotype and as an accentuation Bosch Red

Bosch Gray

Bosch Light Gray

Bosch Silver

0 C, 100 M, 100 Y, 0 K

0 C, 0 M, 0 Y, 60 K

0 C, 0 M, 0 Y, 8 K

–

Pantone 485 C

Pantone Cool Gray 9 C

–

Pantone 877 C

RAL 3020 Traffic Red

RAL 7046 Telegray 2

RAL 7047 Telegray 4

RAL 9006 Weißalum.

RGB 226, 0, 21

RGB 128, 130, 133

RGB 241, 241, 241

–

3M Scotchcal 100/368

–

–

3M Scotchcal 100/58

NCS S 0585-Y80R

NCS S 4502-B

NCS S 1002-G

–

HKS 14

HKS 92

–

–

color. ▶▶ For Bosch Light Gray, we recommend adding the color based on the 4C specification. No Pantone value was defined for reasons ­ of color-reproduction quality. ▶▶ The final color result may be impaired by paper quality, different printing techniques, or different printing materials. However, the visual impression is the decisive factor. ▶▶ For technical reasons and reasons relating to the quality of color reproduction, RGB values are adapted to the respective application. For the defined RGB values, refer to the respective styleguides. ▶▶ For detailed information on using colors, refer to the styleguides for the individual applications.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Colors – Secondary Colors

Contents | Back |

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Page 28

Secondary Colors The secondary colors supplement the primary-color palette and extend the design possibilities using color. They should be used sparingly and for emphasis, relative to the design and its particular context.

Bosch Light Blue

Bosch Red Brown

Bosch Yellow Green

Secondary colors are never used alone but always in

55 C, 10 M, 0 Y, 10 K

0 C, 80 M, 60 Y, 25 K

0 C, 5 M, 100 Y, 30 K

combination with, and subordinate to, Bosch Blue.

Pantone 542 C

Pantone 1805 C

Pantone 613 C

–

RAL Design 0305040

RAL Design 0907080

RGB 110, 176, 213

RGB 189, 70, 71

RGB 192, 172, 0

–

NCS S 3050-Y90R

NCS S 2070-G80Y

Bosch Eye-Catcher Yellow 0 C, 00 M, 100 Y, 0 K RGB 251, 243, 33

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

▶▶ Bosch secondary colors are used sparingly and for emphasis. Blue remains the predominant color.

Colors – Exception Power Tools

Contents | Back |

◀ ▶

Exception Power Tools An exception has been made as regards the color palette used for the Power Tools Division. Bosch PT Green is a primary color supplemented by the colors Bosch Red and Bosch Blue.

Bosch PT Green

Bosch Red

87C, 0M, 73Y, 80K

0 C, 100 M, 100 Y, 0 K

Pantone 567 C

Pantone 485 C

-

RAL 3020 Traffic Red

▶▶ Green is reserved exclusively for the Power Tools ­Bosch PT Green Division. ▶▶ Exceptions to the colors are only permitted for the

RGB 226, 0, 21

­Power Tools Division.

3M Scotchcal 100/368 NCS S 0585-Y80R HKS 14

Bosch Blue 100

Bosch Blue 75

Bosch Blue 50

Bosch Blue 25

100 C, 50 M, 0 Y, 55 K

75 C, 35 M, 0 Y, 40 K

50 C, 20 M, 0 Y, 25 K

25 C, 8 M, 0 Y, 15 K

Pantone 295 C

Pantone 647 C

Pantone 652 C

Pantone 536 C

RAL Design 2503030

–

–

–

RGB 0, 59, 106

RGB 33, 95, 139

RGB 98, 140, 178

RGB 162, 186, 210

3M Scotchcal 100/1971 –

–

–

NCS S 5040-R90B

–

–

–

HKS 41

–

–

–

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Page 29

Contents | Back |

Imagery Style

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Page 30

Imagery Style

Contents | Back |

◀ ▶

Technology and Life Technology by people and technology for people are the central themes portrayed in Bosch photography. These motifs are interpreted in different ways by all Bosch divisions and characterize the Bosch Corporate Design.

The typical Bosch imagery style conveys authenticity as a result of very natural and integrated style. The images are mainly bright and friendly, and light control is natural.

The impression of authenticity is supported by contrast between focus/out of focus and a strong perception of depth. The color appeal is natural and characterized by a high white component.

Interesting perspectives can give images an additional dynamic impression.

▶▶ Artificially illuminated or colored environments and backgrounds do not correspond to the Bosch imagery style.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Page 31

Contents | Back |

Layout Grid

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Page 32

Layout Grid

Contents | Back |

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Page 33

Layout Grid The design grid always starts

A layout grid formats the layout area of all print media –

at the top left of the format.

starting from the top left corner. It consists of square units measuring 4.8 x 4.8 mm.

Symbol/Logotype The reproduction sizes of the symbol/logotype are designed

1 Grid Unit

so that the width of the logotype fits in the design grid. It is aligned in the design grid flush with the top edge of the type.

1 Grid unit = 4.8 x 4.8 mm.

Text Elements The style sheets for headlines and running text are also designed to fit the layout grid. All text elements are basically aligned with the top of the design grid (cap height). Column widths are always a multiple of a grid unit. The column spacing is normally one grid unit (4.8 mm).

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Images, Color Fields, and Stripes

The position of the symbol/logotype is aligned with the logotype.

The size and position of all other design elements, such as images, color fields, and stripes, are always aligned with the design grid.

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Contents | Back |

Layout Concept

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Page 34

Layout Concept – Transparent Stripes

Contents | Back |

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Page 35

Layout Concept The layout concept governs the interaction between all the corporate design basic elements. It determines overall identity and creates the conditions for recognition as a result of its unique characteristics.

The typical Bosch layout concept features overlapping areas. Transparent stripes help to structure the layout and relate images and text to each other with clarity and ­distinctiveness.

The layout concept permits flexible design and communication adapted to the target group.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Layout Concept – Layout Concept on Cover Pages

Contents | Back |

Charakter haben ist von allergrößter Bedeutung.

Ein Mensch von Charakter

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Page 36

The Layout Concept on Cover Pages The transparent white stripe bearing the Bosch symbol/ logotype is a key design element of the Bosch Corporate Design. It guarantees recognition of the Bosch brand across

Technik fürs Leben

Charakter haben ist von allergrößter Bedeutung.

Technik fürs Leben

the various applications.

Headlines are positioned reversed-out white on a blue stripe

Charakter haben ist von allergrößter Bedeutung.

that is joined directly above the white stripe containing the symbol/logotype. Alternatively, headlines can be positioned

Technik fürs Leben

directly in the visual if appropriate. The size and position of the transparent stripes are variable in whole grid units and are adaptable to the visual and the text quantity.

Headlines are positioned in a

The size and position of the

transparent blue stripe that is

stripes depend on the visual

joined directly above the white

and the text quantity.

stripe.

A decision should be made in favor of a particular solution for a brochure series (white and blue stripes or white stripe only) in order to maintain consistent identity.

Charakter haben ist von allergrößter Bedeutung.

Charakter haben ist von allergrößter Bedeutung.

Technik fürs Leben

Alternatively, the transparent Technik fürs Leben

white stripe with the symbol/ logotype can be positioned

Alternatively, headlines can

­vertically in the layout.

be positioned in the visual.

The blue stripe is omitted.

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Layout Concept – Layout Concept on Inside Pages

Contents | Back |

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Page 37

The Layout Concept on Inside Pages Charakter haben ist von allergrößter Bedeutung.

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Transparent stripes relate images to text information and structure the area on brochure inside pages. They may be positioned flexibly within the layout, depending on the content requirements. This produces a certain freedom of design and gives pages a unique characteristic.

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Overlapping, transparent color fields and images form the stripes. Headlines and running text emphasize horizontal alignment, and are lined up with other elements within the layout. Captions, emphasis, and headlines can be positioned within the Color fields. As a result, each and every page is recognizable as “Bosch” even without the symbol/ logotype.

Charakter haben ist von allergrößter Bedeutung.

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vertically. The size and position of all elements are aligned Grid”).

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allows all elements to be precisely aligned horizontally and with this design grid (also refer to the section “Layout

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The layout concept is based on a square layout grid that

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▶▶ You will find detailed information on the use of the ­layout concept on inside pages in the styleguides of the individual applications.

All elements are aligned with the layout grid.

▶▶ Wichtig englisch

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

Contents | Back |

Notes on Versions

◀ ▶

Page 38

Notes on versions

Version

Contents | Back |

New version

Version

New version

Version 2.0 Page 5:

Version 2.1 Page 3:

10. 2008

Information on the use of the symbol/logotype

01. 2011

Contact update

Page 10:

Page 21–22:

Symbol/logotype – positioning in the grid

Additional type weights “Bosch Serif Book”

Page 15:

and “Bosch Serif Book Italic”

– Special arrangement for the slogan in Dubai

Page 27–29:

– Amendment of the Vietnamese slogan

Color value updates and additions

04. 2013

Page 21:

Type family text correction

Page 24:

Introduction of the Bosch Global fonts

Page 18:

Use of the symbol/logotype for reference ­purposes Page 19:

Trademark – Bosch Car Service

Page 23:

Definition of typefaces for non-Latin languages Page 27–28:

Amendments to color definitions: – new Pantone value for Bosch Blue 75 – new 3M foil value for Bosch Bleu 100

Page 29: Exception to the color palette for the Household Appliances division with the primary color “Ecru” is no longer valid

Corporate Design – Basic Elements

© Robert Bosch GmbH | Edition 04. 2013 | Version 2.1

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