Swissport Design Manual by Lukasz Kulakowski

Swissport International LTD.

Corporate Design Manual Digital Media

1â&#x20AC;&#x192;Swissport CI-Guidelinesâ&#x20AC;&#x192; 2013

Chapter Three

Digital media Typography 1 Arial font family Futura and Times New Roman font family

2 3

Website

2 Layout grid Spacing/Dimensioning Colours Typography Navigation Examples B2C Intranet

4 5 6 7 9 11 12 13

Online communication 3 Mail 15 Media release 16 Newsflash 17 Internal communication attachment 18 Banner 20 Social Media 4 Facebook Twitter

21 22

Screen Design 5 Terminal screen

e-Newspaper 6 Layout grid Typography and colours Application examples

26 29 31

CEO letter 7 Layout grid Typography and colours

32 33

Powerpoint 8 Layout grid Typography/Images Colours Application examples

34 35 37 38

Newsletter 9 Layout grid Typography and colours Application examples

39 41 43

2 Swissport CI-Guidelines 2013

1 Digital Media Typograhy

Arial font family For all screen design productions (i.e. websites, PowerPoint presentations, terminal screens) we use the Arial font family. This is because of the compatibility of typefaces on the internet and also because Arial is an easily readable screen font. We never combine Arial with our other corporate typefaces.

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890

Arial Regular

Arial Bold Italic

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890

Arial Italic

Arial Black

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890 Arial Bold

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1 Typograhy Digital Media

Futura and Times New Roman font family For all digital productions which can be printed (i.e. eNewspaper, internal Newsletter, CEO Letter) we use the Futura and Times New Roman font family. In order to achieve consistency in all our productions we use the print typefaces for cross medias. eNewspaper and other digital productions should have the same look and feel as print productions. We never combine Arial with our other corporate typefaces.

ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890

Futura Bold

Futura Light

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Times New Roman Regular

Times New Roman Bold

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Times New Roman Italic

Times New Roman Bold Italic

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2 Website

Layout grid Elements

A C

A Logo B Header navigation C Main navigation

D Main image E Side navigation F Content G Sidebar H Footer navigation

Grid The width of the main image determines the width of the website. The navigation levels (main navigation, header navigation, side navigation, sidebar, footer navigation) enclose the content.

Content The content can appear in one or two columns. Relevant main images are attached to each heading.

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2 Website

Spacing/Dimensioning

A B 38 px

A Basic grid: 12 x 12 px.

All surfaces are adjusted to this format; height and width are multiples of 12 px.

B Logo: rhomboid height 38 px / right-aligned C Total width of website: 960 px

88 px

96 px

71 px

38 px

The website is positioned in the centre of the browser window (dynamic).

48 px

240 px

* *

* * *

* * 144 px *Space 24 px C 960 px

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2 Website

Colours The website is built against a white background. Only the colours Dark Grey 04 and White are used for texts and surfaces (including gradations 100 / 80 / 60 / 40 / 20 %). The colour gradations mirror the navigation levels. The colour Dark Red 01 (including the gradations 100 / 80 / 60 / 40 %) is used to create a clear visual display of the navigation structure. Dark Blue is used exclusively for the left display with a mouseover.

The following sites illustrate the combinations and functions in which colours are used in texts and surfaces.

Dark Grey 04

Dark Red 01

Dark Blue

RGB: 108/93/86 HEX: #6C5D56

RGB: 148/17/0 HEX: #941100

RGB: 0/20/137 HEX: #001489

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2 Website

Typography The font used on websites is exclusively Arial; either White (against a dark background) or 100% Dark Grey 04 (against a light background). Dark Red 01 may only be used against a white background and 20% Dark Grey 04.

Under no circumstances may a red font be set against a red surface. In order to ensure legibility, it is essential to create sufficient contrast between font and surface colour.

Dotted lines are used for the structuring and separation of texts and navigation items. 100 % Dark Grey 04 is set against white surfaces and White is set against coloured surfaces.

DON’T

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2 Website

Typography Font sizes A Header navigation / 10 px B Main navigation / 12 px

A B

C Side navigation / 10 px D Footer navigation / 10 px E Title content / 16 px F

Scrolling text content / 12 px

G Title sidebar / 16 px

H Scrolling text sidebar / 12 px C

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2 Website

Navigation

A Header navigation

Passive

B Main navigation C Side navigation

Active

D Footer navigation C

Passive

Colour gradations (100 / 80 / 60 / 40 / 20 %) and writing styles (uppercase, lowercase) create the navigation hierarchy.

D Active

Footer navigation Passive: Dark Grey 04 (60%) / White Active: –

AA AA B Main navigation

Dark Red 01 Navigational aid

Passive

Main navigation Passive: Dark Grey 04 (100%) / White Active: Dark Red 01 (100%) / White Side navigation Passive: Dark Grey 04 (80, 60, 40%) / White Dark Grey 04 (20%) / Dark Grey 04 (100%) Active: Dark Red 01 (80, 60, 40%) / White Dark Grey 04 (20%) / Dark Red 01 (100%)

Aa A Header navigation

The active headings that indicate a users location on the website are labelled with Dark Red 01. A mouseover highlights the navigation item in Dark Red 01.

Header navigation Passive: White / Dark Grey 04 (100%) Active: White / Dark Red 01 (100%)

Active

AA AA Aa Aa AA AA Aa Aa C Side navigation

Passive Product & Services > Ground Handling > Network

Aa D Footer navigation

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2 Website

Navigation Example of the application of a possible navigation hierarchy

Product & Services > Ground Handling > Network

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2 Website

Examples

1 Home 2 Products and Services > Ground Handling 3 Network 3

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2 Website

B2C The B2C website is based on the B2B website. 48 px

Side navigation and sidebar are omitted and serve as content columns. The header navigation is also omitted. Main navigation and footer navigation are necessary in order to ensure user friendliness. The main image is generously set to a height of 444 pixels.

444 px

Titles are set against a white, transparent surface (80%) with Dark Red 01 on the main image. 60 px

The footer navigation is placed over the footer and separated from the content with a dotted line. Attention should be paid to all definitions of the B2B website, whether it be baseline grids, the display of the navigation or the basic layout conditions. It is important to provide an overview which allows the user to easily navigate the website. More space should be allocated for content and images and there should only be two navigation levels.

96 px

B2C Example

13 Swissport CI-Guidelines 2013

2 Website

Intranet The intranet is derived from the preceding chapters and differs in placement of the main navigation, presence of the main image and footer content.

C B

A Main image

A 120 px

½ height of website = 120 px

B Title bar (Dark Grey 04)

No longer has navigation functions. Contains the respective headings.

C Header navigation = main navigation

Situated at the top left.

D Footer navigation

The remaining content is placed in the same way as on the website.

Line of Business > Ground Handling EMEAA

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2 Website

Intranet Examples of application

Corporate Intranet > Home

Line of Business > Ground Handling Central Europe

Shared Services > Finance

Line of Business > Ground Handling EMEAA

15 Swissport CI-Guidelines 2013

3 Online communication

Mail Emails are composed in Arial Regular / 13 pt / Black. The signature comprises the following elements: A Sender / Arial / 10 pt /

83/95/106 Dark Grey 01

B Dividing line C SPI Logo

106 x 22 px / 72 dpi (85% of the standard size)

A B C

D Sender contact information

Arial / 10 pt / Black

E Information about Swissport

Arial Regular / 10 pt / 83/95/106 Dark Grey 01

‘Save Paper‘ comment E

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3 Online communication

Media release Media Release are written in Arial with the following borders and sizes: A Header: Logo 126 x 26 px (standard size)

Headline: Arial Regular / capital letters / 15 pt / Dark Grey 01

B Dotted line 1 px / Dark Grey 01 / capital letters

A B C D

C Direct message to the recipient

Arial Regular / 13 pt / Black

D Title of main text

Arial Regular / 16 pt / Black

E Copy text

Arial Regular / 13 pt / Black

F Signature

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3 Online communication

Newsflash Newsflash element A SPI Logo, 106 x 22 px / 72 dpi

(85% of the standard size)

B Newsflash header image including logo

(617 x 177 px) (617 x 141 px)

C Recipient list

D Message to the recipient E Dividing line between the news items

Title, capital letters, Arial Bold 11 pt, Dark Grey 01

C Copy text, Arial Regular 11 pt,

F News

The newsflash is prefaced with a header image which determines the layout width. The text is set to the width of the banner. Typography Arial is the font to be used exclusively for all texts. The message to the recipient and the main section (news) are set in Arial Regular / 13 pt / Black. Additional information is modestly displayed in Dark Grey 01 and in text sizes smaller than those in the main section. Links are Dark Blue and underlined. News items are separated by lines in the width of the banner to ensure clarity.

Dark Grey 01

Message to the recipient, Arial Regular 13 pt, Black

E Links, Arial Regular 13 pt, Dark Blue

F Title, capital letters Arial Regular, Black, 16 pt/20 pt Copy text, Arial Regular 13 pt, Black

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3 Online communication

35 mm

60 mm

80 mm

Internal communication attachment INTERNAL

Pdf attachments for Press Release, Media Release and internal communications in genera are written as a print file in Futura and Times New Roman. A Header: Futura Light 8.5 pt / 12 pt /

capital letters / Dark Grey 01

COMMUNICATION

Zurich, 15th January, 2012 2013

CEO CHANGE AT SWISSPORT FRANCE

B Logo 100 % = 44 mm wide

Dear Dear Colleagues, colleagues, On behalf of the Group Executive Management, I would like to update you on some senior management changes at On behalfFrance. of the Group Executive Management, I would like to update you on some senior management changes at Swissport

Swissport France.

C Date: Futura Light 10 pt

Jean Didier Savioz, currently CEO of Swissport France, will be retiring at the end of March 2013, and I am pleased to Jean Didier Savioz, currently of Swissport be retiring at the endreplacement. of March 2013, I am pleased announce Christophe (Chris) LeCEO Borgne, currently France, CFO ofwill Swissport France, as his Chrisand will assume the to announce Christophe (Chris) Le Borgne, currently of Swissport France, his replacement. will role of CEO with effect from 15th January, allowing a goodCFO two-month handover periodasbetween Jean Didier Chris and Chris. th Chris will report to Adrian Melliger, SVP Europe South. assume the role of CEO with effect from 15 January, allowing a good two-month handover period between Jean

D Headline: Futura Light 22 pt / 26 pt /

capital letters / Dark Grey 01

Didier and Chris. He will report to Adrian Melliger, SVP Europe South.

INTERNAL

COMMUNICATION

A huge thank you goes to Jean Didier for his great job done for Swissport. On 1st January 1973 – 40 years ago – Jean Didier Since then Didier he has been working theSwissport. airline andOn Swissport in various positions 1973 (leading) – 40 years ago – A hugejoined thankSwissair. you goes to Jean for his great nonstop job doneforfor 1st January and such as Swissair. Switzerland, Turkey strongly contributing the the positive development of the company. Jeancountries Didier joined Since thenand heFrance, has been working nonstoptofor airline and Swissport in various

(leading) positions and countries such as Switzerland, Turkey and France, strongly contributing to the positive

Zurich, 15th January, 2012 2013

Jean Didier will to support SPI with special projects on an ad-hoc basis. development of continue the company.

E Copy text: Times New Roman 10 pt / 13 pt

We pleased to lose to Jean DidierSPI completely, and projects look forward continuing Jeanare Didier willnot continue support with special on antoad-hoc basis.working with him on ad-hoc projects. Nevertheless, I hope you will join me in thanking Jean Didier for his valuable contribution to our organisation and wishing him best fornot historetirement. We all arethe pleased lose Jean Didier completely, and look forward to continuing working with him on ad-hoc

CEO CHANGE AT SWISSPORT FRANCE

projects. Nevertheless, I hope you will join me in thanking Jean Didier for his valuable contribution to our Iorganisation am confident that Chris will extremely capable replacement for Jean Didier. Please join me in wishing him and wishing him prove all thean best for his retirement. every success in his new role. I am confident that Chris will prove an extremely capable replacement for Jean Didier. Please join me in wishing Best Regards, him every success in his new role.

Swissport France.

Jean Didier Savioz, currently CEO of Swissport France, will be retiring at the end of March 2013, and I am pleased to Jean Didier Savioz, currently of Swissport be retiring at the endreplacement. of March 2013, I am pleased announce Christophe (Chris) LeCEO Borgne, currently France, CFO ofwill Swissport France, as his Chrisand will assume the to announce Christophe (Chris) Le Borgne, currently of Swissport France, his replacement. will role of CEO with effect from 15th January, allowing a goodCFO two-month handover periodasbetween Jean Didier Chris and Chris. Chris will Melliger, Europe South. allowing a good two-month handover period between Jean assume thereport role to ofAdrian CEO with effectSVP from 15th January,

Best regards,

Didier and Chris. He will report to Adrian Melliger, SVP Europe South.

Peter Moser EVP Human Resources, Communications & Marketing

(leading) positions and countries such as Switzerland, Turkey and France, strongly contributing to the positive

Jean Didier will to support SPI with special projects on an ad-hoc basis. development of continue the company.

Peter Moser EVP Human Resources, Communications & Marketing

projects. Nevertheless, I hope you will join me in thanking Jean Didier for his valuable contribution to our

Iorganisation am confident that Chris will extremely capable replacement for Jean Didier. Please join me in wishing him and wishing him prove all thean best for his retirement. every success in his new role.

I am confident that Chris will prove an extremely capable replacement for Jean Didier. Please join me in wishing

Best Regards, him every success in his new role.

Best regards,

25 mm

20 mm

15 mm

Peter Moser EVP Human Resources, Communications & Marketing

19 Swissport CI-Guidelines 2013

3 Online communication

17 mm

35 mm

60 mm

98.5 mm

Internal communication attachment INTERNAL

Pdf attachments for Press Release, Media Release and internal communications in genera are written as a print file in Futura and Times New Roman.

COMMUNICATION

Zurich, 15th January, 2012 2013

A Header: Futura Light 8.5 pt / 12 pt /

capital letters / Dark Grey 01

CEO CHANGE AT SWISSPORT FRANCE SWISSPORT FRANCE

B Logo 100 % = 44 mm wide

Dear Colleagues, On behalf of the Group Executive Management, I would like to update you on some senior management changes at Chris Le Borgne Swissport France.

C Date: Futura Light 10 pt D Headline on two lines: Futura Light 22 pt / 26 pt /

Dear Didier colleagues, Jean Savioz, currently CEO of Swissport France, will be retiring at the end of March 2013, and I am pleased to announce Christophe (Chris) Le Borgne, currently CFO of Swissport France, as his replacement. Chris will assume the role of CEO effect from 15th January, allowingI would a goodlike two-month handover between Jean Didier changes and Chris. On behalf ofwith the Group Executive Management, to update you on period some senior management at Chris will report to Adrian Melliger, SVP Europe South. Swissport France.

INTERNAL

COMMUNICATION

st A huge thankSavioz, you goes to JeanCEO Didier his greatFrance, job done January 19732013, – 40 and years agopleased – Jean Jean Didier currently of for Swissport willfor beSwissport. retiring atOn the1end of March I am Didier joined Swissair. Since then he been working nonstop airline and Swissport in various (leading)Chris positions (Chris) Lehas Borgne, currently CFOfor ofthe Swissport France, as his replacement. will to announce Christophe th and countries such as Switzerland, Turkey and France, strongly contributing to the positive development of the company. assume the role of CEO with effect from 15 January, allowing a good two-month handover period between Jean

capital letters / Dark Grey 01

Zurich, 15th January, 2012 2013

Didier and Chris. He will report to Adrian Melliger, SVP Europe South.

Jean Didier will continue to support SPI with special projects on an ad-hoc basis.

E Copy text: Times New Roman 10 pt / 13 pt

A huge thank you goes to Jean Didier for his great job done for Swissport. On 1st January 1973 – 40 years ago –

We are pleased not to lose Jean Didier completely, and look forward to continuing working with him on ad-hoc projects. Jean Didier joined Swissair. Since then he has been working nonstop for the airline and Swissport in various Nevertheless, I hope you will join me in thanking Jean Didier for his valuable contribution to our organisation and wishing (leading) positions and countries such as Switzerland, Turkey and France, strongly contributing to the positive him all the best for his retirement.

CEO CHANGE AT SWISSPORT FRANCE SWISSPORT FRANCE

development of the company.

F Image is centered with the headline

I am confident that Chris will prove an extremely capable replacement for Jean Didier. Please join me in wishing him Jean Didier will continue to support SPI with special projects on an ad-hoc basis. every success in his new role.

Dear Colleagues, On behalf of the Group Executive Management, I would like to update you on some senior management changes at Chris Le Borgne Swissport France.

We are pleased not to lose Jean Didier completely, and look forward to continuing working with him on ad-hoc Best Regards, projects. Nevertheless, I hope you will join me in thanking Jean Didier for his valuable contribution to our organisation and wishing him all the best for his retirement.

G Legend: Times New Roman 8 pt

I am Moser confident that Chris will prove an extremely capable replacement for Jean Didier. Please join me in wishing Peter him every success in his new role. EVP Human Resources, Communications & Marketing

st A huge thankSavioz, you goes to JeanCEO Didier his greatFrance, job done January 19732013, – 40 and years agopleased – Jean Jean Didier currently of for Swissport willfor beSwissport. retiring atOn the1end of March I am Didier joined Swissair. Since then he been working nonstop airline and Swissport in various (leading)Chris positions (Chris) Lehas Borgne, currently CFOfor ofthe Swissport France, as his replacement. will to announce Christophe th and countries suchofasCEO Switzerland, Turkey and strongly contributing the positivehandover development of the company. assume the role with effect from 15France, January, allowing a goodtotwo-month period between Jean

Didier and Chris. He will report to Adrian Melliger, SVP Europe South.

Jean Didier will continue to support SPI with special projects on an ad-hoc basis.

Best regards,

A huge thank you goes to Jean Didier for his great job done for Swissport. On 1st January 1973 – 40 years ago –

development of the company.

Peter Moser EVP Human Resources, Communications & Marketing

We are pleased not to lose Jean Didier completely, and look forward to continuing working with him on ad-hoc projects. Nevertheless, I hope you will join me in thanking Jean Didier for his valuable contribution to our organisation and wishing him all the best for his retirement.

Best Regards,

25 mm

20 mm

Peter Moser EVP Human Resources, Communications & Marketing

15 mm

20â&#x20AC;&#x192;Swissport CI-Guidelinesâ&#x20AC;&#x192; 2013

3 Online communication

Banner Banner for email communications. A Push banner with a clear message.

SPI logo and colours are fixed elements for all banners.

B Newsflash title banner with logo and image area

and Dark Red 02 bar.

C Version with Bright Grey 04 bar.

The bar colour in should be in harmonize with the image.

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4 Social Media

Facebook Required elements A The background images are given, they

correspond with the cover page of PowerPoint presentations.

B The Swissport logo must be set as the profile

picture. The Social Media logo can be found in the logo library.

B The code of Conduct and all of the SPI policies that apply to communications, professional conduct and use of IT systems and equipment apply equally to Facebook. Important note: Use a disclaimer. Comply with applicable law.

For more information and professional support please contact the HANS MARS Team, Remo Hanselmann, r.hanselmann@hansmars.com.

Facebook

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4 Social Media

Twitter Required elemens

A The Swissport logo must be set as the profile

picture. The Social Media logo can be found in the logo library.

B The background images are given, they

correspond with the cover page of PowerPoint presentations.

The code of Conduct and all of the SPI policies that apply to communications, professional conduct and use of IT systems and equipment apply equally to Twitter. Important note: Use a disclaimer. Comply with applicable law. For more information and professional support please contact the HANS MARS Team, Remo Hanselmann, r.hanselmann@hansmars.com.

Twitter

23 Swissport CI-Guidelines 2013

5 Screen Design

Terminal screen Colours Colours from the secondary and tertiary colour range should be used. The colour Dark Grey 04 (100 %) is used for text against the background colour Dark Grey 04 (20 %). To highlight text can be written in Dark Red 01 (100%). In order to display interactive surfaces and buttons, the surfaces are coloured white and the effect “flattened inner edges” is multiplied. This effect is applied for better usability exclusively in interactive media.

Screen

24 Swissport CI-Guidelines 2013

5 Screen Design

Terminal screen Layout grid The grid is based on the X unit. Borders right left top

10 X 10 X

10 X * ** ***

10 X 10 X 10 X

5X 5X

* ** ***

Distances The distance between the text blocks is 5 X. The distance between the text and the buttons is up to 10 X.

5X 5X

* ** ***

10 X

5X 10 X

20 X

90 X

* 2.5 X

** 1 X *** 1.5 X

20 X

25 Swissport CI-Guidelines 2013

5 Screen Design

Terminal screen Example

WELCOME.

Please choose the airline to start your check-in.

WILLKOMEN.

Bitte wählen Sie die Fluggesellschaft um Ihr Check-in zu starten.

BIENVENUE.

Veuillez choisir votre compagnie aérienne pour commencer votre enregistrement.

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6 eNewspaper

Layout grid We work with a layout grid that leaves many possibilities for designing a page individually, but nevertheless gives a recognisable look and feel.

17 mm

53.5 mm 60 mm Month 2012

The blue frame represents the design grid and is surrounded by a white frame (safe area). This free space is only for the logo, page numbers or headers/footers.

Cargo launChes Market intelligenCe tool

This layout grid corresponds with the layout grid for print productions.

Market intelligence tool (Mit) will generate valuable information about countries, carriers and competitors, as well as potential new business, at the click of a mouse.

The specifications of the grid lines are: Headline top bottom outside inside

53.5 mm 60 mm 8 mm 8 mm 8 mm

sophisticAteD mArket intelliGence tool (mit)

8 mm

Swissport Cargo has begun rolling out a sophisticated market intelligence tool (MIT) that will be available to all station and regional managers by the end of September, allowing them to identify key information about their customers and competitors and the performance of their own businesses, in order to improve Swissport’s market share and position.

its customers are; information on the carrier networks, including where a certain carrier flies to and who its handling agent is. In addition, information will also be available on market development, including handled tonnages over time per station, country or region; warehouse utilisation for Swissport and its competitors; handled tonnages and market share per aircraft type; along with extensive additional reporting, including various predefined reports and a user-friendly analyser tool for ad-hoc reports. The system uses preloaded flight schedules to estimate the handled tonnage per carrier and airport. This helps the station managers tremendously because for the basic setup they only have to assign

Increasing market share is one of the most important objectives of our business, as it indicates how well Swissport is doing against its competitors. In order to capture the various market share figures of the different stations and regions worldwide, Cargo has developed the MIT to make the following information available: market share on a station, country, or region level – including or excluding self handling and integrator business; the top carriers, alliances and airline groups at each airport; the handler networks in the various markets, including where each handling agent operates and who

The logo on the cover page has a width of 55 mm, which is 125% of the standard size.

Articles

The layout grid is based on 6 columns (red lines), the space between the columns is 5 mm.

Cargo launches market intelligence tool

targeting the integrators

tanzania – kilimanjaro in the spotlight

employee FeAtUres 2

get to know – alan Wright

get to know – Maria simiyu

get to know – elijah ochieng

AUGUst UpDAtes

5 mm

cover page

get to know – olivier Matthey

8 mm

another award for Cargo

swissport starts into-plane fueling services at sofia airport

germany – successful start-up with scandinavian airlines in Munich

Finland – ‘swissport’ participates in triathlon

spain – Madrid assists first intercontinental solar aircraft flight

spain – Madrid extends current contract with emirates

Mexico – Celebration of Virgin inaugural flight in Cancun

Dominican republic – ‘autopista del Coral’ set to boost swissport’s la romana station 9 usa - inaugural flight of all nippon airways in seattle

Canada – new customers in toronto

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6 eNewspaper

Layout grid On the content pages the design grid has a height of 30 mm. Otherwise it is the same as on the cover page.

15.5 mm 30 mm 3

tanzania – kiliManjaro in the spotlight

The specifications of the grid lines are: top bottom outside inside

station reports several major successes, including the launch of flights by two major customers, a contract renewal, and the arrival of africa’s first B787 ‘Dreamliner’

30 mm 8 mm 8 mm 8 mm

The logo on the content pages has a width of 44 mm, which is 100% of the standard size. The layout grid is based on 6 columns (red lines), the space between the columns is 5 mm.

– Month 2012

8 mm

uwasa dancing group from arusha

supporting staff from Dar: john Mushi (Flight Dispatcher), tunu Munthali (head passenger serivces)

sUccesses in the lAst tWo months

sWissport’s kilimAnjAro

Swissport’s Kilmanjaro station has achieved several major successes in the last two months, including the successful launch of flights from Kenya Airways and Qatar Airways and the start of scheduled services for Africa’s first B787 ‘Dreamliner’ aircraft. On 1 July, Kenya Airways started a 6/7 frequency from Nairobi to Kilimanjaro as part of a five-year contract between Kenya Airways and Swissport Tanzania, which began last year with flights at Dar es Salaam. Swissport offers ramp, passenger and cargo services to Kenya Airways.

The handling market at Kilimanjaro has been a challenging one since Precisionair, Tanzania’s major domestic carrier, started to do self handling in late 2009, with Swissport’s Kilimanjaro station more affected than Dar es Salaam. Remaining with only KLM and Ethiopian Airlines operating daily flights, and with other operators like Condor only operating weekly flights and Air Kenya operating light aircraft, the business situation at the airport was not that promising. The light started to shine when Edelweiss Air started to fly seasonally in 2010 and with Fly540 operating domestic flights. Swissport Tanzania CEO Gaudence Temu commented: “It has been an exceptional few months for Swissport’s Kilimanjaro station, which has been the culmination of a lot of hard work by the Swissport Tanzania team. Both the commercial team and the team on the ground deserve congratulations for what they have achieved, but we will not rest on our laurels and we need to continue to drive the business forward and aim to achieve further new milestones at our promising Kilimanjaro station.”

three-yeAr contrAct

Late last month, on 25 July, Qatar Airways also made its inaugural flight to Kilimanjaro. Swissport is pleased to have signed a three-year contract with the airline for ramp, passenger and cargo services. The daily flights to Kilimanjaro from Doha fly avia Dar es Salaam, where Qatar Airways is also handled by Swissport. Leisure Cargo has also renewed its three-year contract with Swissport Tanzania for cargo services at Kilimanjaro International Airport, with the new contract starting from 1 August. Leisure Cargo, based in Dusseldorf, is using Condor flights for cargo imports into Tanzania. Condor flies once a week to Kilimanjaro. FinAlly

And then finally, Swissport welcomed Ethiopian Airlines’ new B787-800 Dreamliner, dubbed ‘Africa’s First’, when it landed at Kilimanjaro Airport on 19 August 2012 – to make it the first destination since its delivery at Addis Ababa on 17 August. Ethiopian Airlines flies two daily flights between Addis Ababa and Kilimanjaro, including one via Mombasa.

5 mm

inside pge

8 mm

pArticUlAr tAnzAniA

The aviation market in Africa, and in particular Tanzania, has been less affected by some of the global economic challenges triggered by the Euro sovereign debt crisis, and there is an increase in flights and some customers changing from smaller to bigger equipment. In July, Turkish Airlines started to fly daily to Dar es Salaam from a 5/7 frequency, and South African Airways added one additional frequency, increasing from 9/7 to 10/7. Contributed by: James Mhagama Manager Contracts & Marketing

28 Swissport CI-Guidelines 2013

6 eNewspaper

Layout grid For the section “updates worldwide” we have a new header. Otherwise the design grid is the same.

15.5 mm

20.2 mm

AUGUst upDates 4

25 mm

30 mm

AUGUst upDates

w o rl d w i d e

another aWarD For Cargo

support and efforts to lead the industry, not just participate in it. So many people missed him being here”.

SCS recently attended the ‘Air Cargo Handling 2012’ Cargo Conference in Paris organised by EVA International Media Ltd, an annual conference with a focus on the cargo handling business, and attended by many industry leaders from the GHA, airline, forwarder, GSA and airport world.

wo rldwide

Another Award that the entire Cargo Team can be proud of.

support and efforts to lead the industry, not just participate in it. So many people missed him being here”.

Another Award that the entire Cargo Team can be proud of.

Contributed by: Daniel Vogt

Des Vertannes (Head of Cargo for IATA) was among the speakers this year, and he really stressed the importance of handlers as a critical and integral part of the supply chain – not just a simple sub-contractor of the airlines. This year, the theme was ‘Succeeding in Tough Times – Through Efficiency, Quality, Simplicity and Profitability’. It was also nice to see one of our own people recognised. Three awards were given in recognition of ‘Advocates of Change’ – those that go the extra mile to push our industry forward. Alan Wright was one of three people recognised, with the others being Henrik Ambak (Vice-President at Cargolux Airlines) and David Ambridge

Contributed by: Daniel Vogt

Business Intelligence Manager daniel.vogt@swissport.com

8 mm

8 mm (GM at Bangkok Flight Services - WFS Group). Alan commented to me afterwards that it was “a real surprise, and one for the team”, and only possible because of “BJ’s

Get to know Maria Simiyu • Human Resources Manager • maria.simiyu@swissport.com willing to teach me/induct me into the way we do things at Swissport. What has stood out for me, is that excellence is at the core of the way we do our things.

What do you do at swissport? I am in charge of everything to do with people, our number 1 asset. I manage the Human Resources function for Kenya that takes care of both Airside and the Cargo business. What do you like best about your job and the swissport environment? I must admit that I am fairly new not only in Swissport but also the aviation industry, having joined the company in May. I am therefore enjoying every minute of it. There is so much to learn and lots to do. The people have been very friendly and open and are

5 mm

inside pge

What’s the most important project you are working on now or in the near future? I am currently involved in planning for a Job Evaluation exercise alongside looking at our current performance management system and reviewing it to better support the business. Do you have a hobby that you are really passionate about and, if so, what is it? I am passionate about all things books! In fact, it would be true to classify me as a book maniac/addict. I love the written word and the worlds and endless opportunities that it has opened up for me. It has certainly helped me develop an active imagination and helped me expound on my vocabulary.

8 mm

It was also nice to see one of our own people recognised. Three awards were given in recognition of ‘Advocates of Change’ – those that go the extra mile to push our industry forward. Alan Wright was one of three people recognised, with the others being Henrik Ambak (Vice-President at Cargolux Airlines) and David Ambridge

What’s your all-time favourite top 3 recommendation list of authors? James Patterson – he confronts the imaginable. Francine Rivers – she brings the bible alive. Sydney Sheldon – he was the master of suspense.

(GM at Bangkok Flight Services - WFS Group). Alan commented to me afterwards that it was “a real surprise, and one for the team”, and only possible because of “BJ’s

willing to teach me/induct me into the way we do things at Swissport. What has stood out for me, is that excellence is at the core of the way we do our things.

Do not settle for average or mediocrity – dare to dream and give your best always!

Mother Teresa – she stood for what she believed in and through her actions was able to draw the world’s attention to the gift of love that we can all share with those around us.

daniel.vogt@swissport.com

Get to know Maria Simiyu • Human Resources Manager • maria.simiyu@swissport.com

Quote of the day – what’s your philosophy in life (motto, phrase, slogan) that you would like to share with others?

if you could spend some time with any person in world history, who would it be?

Business Intelligence Manager

Quote of the day – what’s your philosophy in life (motto, phrase, slogan) that you would like to share with others? Do not settle for average or mediocrity – dare to dream and give your best always! if you could spend some time with any person in world history, who would it be? Mother Teresa – she stood for what she believed in and through her actions was able to draw the world’s attention to the gift of love that we can all share with those around us. What’s your all-time favourite top 3 recommendation list of authors? James Patterson – he confronts the imaginable. Francine Rivers – she brings the bible alive. Sydney Sheldon – he was the master of suspense.

29 Swissport CI-Guidelines 2013

6 eNewspaper A

Typography and colours

SPI Red

The name “eNewspaper” is a logotype and needs to be handled as an image.

Month 2012

CMYK 0/93/95/2 RGB: 198/53/39 HEX: #C63527

A Date of the edition: Futura Bold / capital letters

18 pt / Dark Grey 03

B Logotype “eNewspaper”: Futura Bold and Light

SPI Red and Dark Grey 03 C SPI logo cover page: 55 mm wide D Headline: Futura Light 30 pt / 35 pt / Dark Grey 03 E Lead: Futura Light 12 pt / 15 pt / Dark Grey 03 F Subtitle: Futura Bold / capital letters / 9 pt / 13 pt G Copy text: Times New Roman 10 pt / 13 pt / Black H Images should be aligned with the layout grid I Headline index: Futura Bold / capital letters / 11 pt / 11 pt / SPI Red J Copy text index: Futura Light 10 pt / 13 pt / Black K Page number index: Futura Bold 10 pt / 13 pt / SPI Red

Cargo launChes Market intelligenCe tool

Dark Grey 03

Market intelligence tool (Mit) will generate valuable information about countries, carriers and competitors, as well as potential new business, at the click of a mouse.

CMYK 33/23/35/63 RGB: 92/93/96 HEX: #5C5D56

sophisticAteD mArket intelliGence tool (mit)

Articles Cargo launches market intelligence tool

targeting the integrators

tanzania – kilimanjaro in the spotlight

employee FeAtUres get to know – olivier Matthey

get to know – alan Wright

get to know – Maria simiyu

get to know – elijah ochieng

AUGUst UpDAtes another award for Cargo

swissport starts into-plane fueling services at sofia airport

cover pge

germany – successful start-up with scandinavian airlines in Munich

Finland – ‘swissport’ participates in triathlon

spain – Madrid assists first intercontinental solar aircraft flight

spain – Madrid extends current contract with emirates

Mexico – Celebration of Virgin inaugural flight in Cancun

Dominican republic – ‘autopista del Coral’ set to boost swissport’s la romana station 9 usa - inaugural flight of all nippon airways in seattle

Canada – new customers in toronto

30 Swissport CI-Guidelines 2013

6 eNewspaper A

Typography and colours

A Page number: Futura Light 10 pt / Dark Grey 03 B Header logotype: “eNewspaper” must be aligned

with the Swissport logo C Date of the edition: Futura Light / capital letters / 10 pt / Dark Grey 03 D SPI logo content page: 44 mm wide E Headline first line: Futura Bold 30 pt / 35 pt / Dark Grey 03 F Headline second line: Futura Light 30 pt / 35 pt / Dark Grey 03 G Images should be aligned with the layout grid H Legend: Futura Light 7.5 pt / 9 pt / Black I/J Header: Futura Bold, Light 16 pt / capital letters / SPI Red and White K Header: Futura Light 11.5 pt / Dark Grey 03 L Header box: Dark Grey 40% M Headline: Futura Bold 11 pt / White N Interview contact: Times New Roman Italic / 10 pt / White O Header interview box: Dark Grey 03 P Subtitle: Futura Bold 8.5 pt / 12 pt / SPI Red / space after 2 mm Q Copy text: Times New Roman Italic / 8.5 pt / 10 pt / Black R Box: Dark Grey 03 40%

AUGUst upDates

– Month 2012

tanzania – kiliManjaro in the spotlight

wo rldwide

another aWarD For Cargo support and efforts to lead the industry, not just participate in it. So many people missed him being here”.

station reports several major successes, including the launch of flights by two major customers, a contract renewal, and the arrival of africa’s first B787 ‘Dreamliner’

Another Award that the entire Cargo Team can be proud of. Contributed by: Daniel Vogt

uwasa dancing group from arusha

supporting staff from Dar: john Mushi (Flight Dispatcher), tunu Munthali (head passenger serivces)

sUccesses in the lAst tWo months

sWissport’s kilimAnjAro

three-yeAr contrAct

content page

pArticUlAr tAnzAniA

Business Intelligence Manager daniel.vogt@swissport.com

(GM at Bangkok Flight Services - WFS Group). Alan commented to me afterwards that it was “a real surprise, and one for the team”, and only possible because of “BJ’s

P Q

content page updates worldwide

Quote of the day – what’s your philosophy in life (motto, phrase, slogan) that you would like to share with others?

N O

Do not settle for average or mediocrity – dare to dream and give your best always! if you could spend some time with any person in world history, who would it be? Mother Teresa – she stood for what she believed in and through her actions was able to draw the world’s attention to the gift of love that we can all share with those around us. What’s your all-time favourite top 3 recommendation list of authors? James Patterson – he confronts the imaginable. Francine Rivers – she brings the bible alive. Sydney Sheldon – he was the master of suspense.

31 Swissport CI-Guidelines 2013

6 eNewspaper

Application examples

Month 2012

AUGUst upDates

– Month 2012

tanzania – kiliManjaro in the spotlight Cargo launChes Market intelligenCe tool Market intelligence tool (Mit) will generate valuable information about countries, carriers and competitors, as well as potential new business, at the click of a mouse. sophisticAteD mArket intelliGence tool (mit)

station reports several major successes, including the launch of flights by two major customers, a contract renewal, and the arrival of africa’s first B787 ‘Dreamliner’

In addition, information will also be available on market development, including handled tonnages over time per station, country or region; warehouse utilisation for Swissport and its competitors; handled tonnages and market share per aircraft type; along with extensive additional reporting, including various predefined reports and a user-friendly analyser tool for ad-hoc reports. The system uses preloaded flight schedules to estimate the handled tonnage per carrier and airport. This helps the station managers tremendously because for the basic setup they only have to assign

targeting the integrators

tanzania – kilimanjaro in the spotlight

employee FeAtUres get to know – olivier Matthey

get to know – alan Wright

get to know – Maria simiyu

get to know – elijah ochieng

AUGUst UpDAtes another award for Cargo

swissport starts into-plane fueling services at sofia airport

cover page

uwasa dancing group from arusha

supporting staff from Dar: john Mushi (Flight Dispatcher), tunu Munthali (head passenger serivces)

sUccesses in the lAst tWo months

sWissport’s kilimAnjAro

three-yeAr contrAct

Articles 1

another aWarD For Cargo support and efforts to lead the industry, not just participate in it. So many people missed him being here”.

Another Award that the entire Cargo Team can be proud of. Contributed by: Daniel Vogt

its customers are; information on the carrier networks, including where a certain carrier flies to and who its handling agent is.

Cargo launches market intelligence tool

wo rldwide

germany – successful start-up with scandinavian airlines in Munich

Finland – ‘swissport’ participates in triathlon

spain – Madrid assists first intercontinental solar aircraft flight

spain – Madrid extends current contract with emirates

Mexico – Celebration of Virgin inaugural flight in Cancun

Dominican republic – ‘autopista del Coral’ set to boost swissport’s la romana station 9 usa - inaugural flight of all nippon airways in seattle

Canada – new customers in toronto

content page

(GM at Bangkok Flight Services - WFS Group). Alan commented to me afterwards that it was “a real surprise, and one for the team”, and only possible because of “BJ’s

willing to teach me/induct me into the way we do things at Swissport. What has stood out for me, is that excellence is at the core of the way we do our things.

What do you do at swissport?

I am in charge of everything to do with people, our number 1 asset. I manage the Human Resources function for Kenya that takes care of both Airside and the Cargo business.

Manager Contracts & Marketing

daniel.vogt@swissport.com

Get to know Maria Simiyu • Human Resources Manager • maria.simiyu@swissport.com

pArticUlAr tAnzAniA

Contributed by: James Mhagama

Business Intelligence Manager

What do you like best about your job and the swissport environment? I must admit that I am fairly new not only in Swissport but also the aviation industry, having joined the company in May. I am therefore enjoying every minute of it. There is so much to learn and lots to do. The people have been very friendly and open and are

content page updates worldwide

32â&#x20AC;&#x192;Swissport CI-Guidelinesâ&#x20AC;&#x192; 2013

7 CEO Letter

Layout grid The CEO letter is based on the same layout grid as the eNewspaper, except that it is a 4 column grid.

17 mm

60 mm

80 mm

The specifications of the grid lines are: top bottom outside inside

60 mm 8 mm 8 mm 8 mm

Copy text

80 mm

The logo is 55 mm wide, which is 125% of the standard size.

14.5 mm

8 mm

The layout grid is based on 4 columns (red lines), the space between the columns is 5 mm.

5 mm

8 mm

33 Swissport CI-Guidelines 2013

7 CEO Letter A

Typography and colours

A Information and editorial header:

B C D

Futura Light 8.5 pt / 13 pt / Dark Grey 01 Logo: 55 mm wide Image: Aligned with the headline Headline: Futura Light 22 pt / 26 pt Dark Grey 01 Copy text: Times New Roman 10 pt / 13 pt / Black / justified style

information from the ceo month 2012

SucceSS in challenging timeS

Dark Grey 01

Dear Colleagues, We continue to face highly challenging market environments, as the uncertainty over the future of the Eurozone continues to affect economies in Europe and around the world. The austerity programmes in Europe and other regions are also having a ‘reallife’ impact in many countries, with unemployment in Spain, for example, currently running at around 25%. This also has an effect on airline passenger numbers and yields, leading to losses at many carriers and some airlines putting non-core activities such as catering and IT up for sale. While some passenger airline outsourcing presents opportunities for Swissport, global cargo volumes are behind 2011 levels and the outlook for 2012 and 2013 is very fragile. These factors are reflected in Swissport’s trading figures for the year to date, which are a mixture of over- and under-achievements. Highlights in the last few months include winning multiple airport licences in Morocco, the contract to handle Air France’s regional fleet at Paris CDG, winning the ACW World Air Cargo Handling Award for the fourth year in a row, and the Flightcare acquisition. Flightcare has great businesses in Spain and Belgium that perfectly complement Swissport’s existing activities in those important markets. We will continue our strategy of pursuing good-value acquisitions that fit well into the Swissport portfolio and our expansion plans. In order to meet our need for profitable growth in the current challenging market, we also need to apply some of our own austerity measures to control overheads while we work hard to gain and retain what business is out there. For example, we need to eliminate all non-customer visit travel and instead, where possible, make use of videoconferencing and Skype to continue our communications. As a result, this year’s TMC has been postponed to 2013. Challenging times create opportunities for talented and creative individuals and companies, and so I urge you to continue to work with vigour, enthusiasm, and an inquiring and active mind so that we can spot any opportunities to increase our productivity, improve our business and achieve profitable growth. My personal regards,

Per H. Utnegaard President & CEO

CMYK: RGB: HEX:

45/25/16/59 83/95/106 #535F6A

34 Swissport CI-Guidelines 2013

8 PowerPoint

Layout grid We work with a layout grid which gives us as much space as possible for content and images.

16.5 mm

It is important that the safe area around the logo is adhered to. The logo has a width of 55 mm on the cover page.

4 mm

The specifications of the grid lines are:

4 mm

top bottom outside inside

30 mm 4 mm 4 mm 4 mm

The space of 4 mm is repeated in the layout grid. The only change for content pages is the top line for copy text at 28 mm. The logo on content pages has the minimum width of 30 mm. The specifications of the grid lines are:

30 mm

Thank you for your attention...

4 mm 4 mm

4 mm

4 mm 62.5 mm 4 mm 4 mm

It is important that the safe area around the logo is adhered to. The logo has the a width of 55 mm on the reverse page.

4 mm

4 mm Swissport International Ltd. P.O. Box · 8058 Zurich-Airport · Switzerland · Phone +41 43 812 20 20 · Fax +41 43 321 29 02 · contact@swissport.com

TITLE PAGE > HEADLINE

www.swissport.com

SUBTITLE 4 mm

4 mm

Peter Sample • Division • Version 1 • City, Month Year

30 mm

cover page 4 mm HEADLINE 4 mm

reverse page 8 mm

28 mm

SUBTITLE 4 mm 2012 – Swissport Zurich, 10th September International, the world’s leading provider of ground services to the aviation sector, has completed its acquisition of Flightcare Spain and Flightcare Belgium from FCC Versia, significantly boosting Swissport’s 4 mm European network of passenger and cargo handling operations.

4 mm

top bottom outside inside

4 mm

SUBTITLE The closing of the deal follows clearance from the various airport and regulatory authorities in Spain and Belgium, namely AENA and the Spanish Competition Commission Council, along with The Brussels Airport Company and Belgium’s Competition Council.

Peter Sample • Division • Version 1 • City, Month Year • Page 15

content page

13 mm 4 mm

PICTURE

4 mm PICTURE

58.5 mm

62.5 mm

35 Swissport CI-Guidelines 2013

8 PowerPoint

Typography/Images

A Logo size cover page: height 32 px

HEADLINE

B Headline first line: Arial Regular 26 pt / 30 pt C Awards:

D E F

J K

Global award = 27.5 mm high ACW award = 40 mm high Footer on cover page: Arial Regular 8 pt Headline: Arial Black 26 Pt / White Subtitle content text: Arial Bold 18 pt / 24 pt / SPI Red Images should always be aligned with the design grid. Content text: Arial Regular 18 pt / 24 pt / space before 4 pt Footer: Page number Arial Regular 6 pt / footer text Arial Regular 6 pt Logo size content pages: height 18 px Subtitle of listing: Arial Bold 22 pt / 26 pt / SPI Red Bullet point listing: Arial Regular 20 pt / 26 pt / space before 4 pt

TITLE

•  ad quo torios cullupiene et fugitiis qui repuda

•  Officiur sequi remquae dem qui •  de poratior as quatio quis il idusapis doloribus videllest asperro ius dis mosaero mod ullatis sunducient magnam -

cor as eos esequi sum is ma aut oditium

quis magnature sandis molupta susae rerio temosam

TITLE

•  Officiur sequi remquae dem qui

•  ad quo torios cullupiene et fugitiis qui repuda

TITLE PAGE > HEADLINE

•  de poratior as quatio quis il idusapis

SUBTITLE

quis magnature sandis molupta susae rerio temosam

Peter Sample • Division • Version 1 • City, Month Year • Page 14

HEADLINE

SUBTITLE Zurich, 10th September 2012 – Swissport International, the world’s leading provider of ground services to the aviation sector, has completed its acquisition of Flightcare Spain and Flightcare Belgium from FCC Versia, significantly boosting Swissport’s European network of passenger and cargo handling operations. SUBTITLE The closing of the deal follows clearance from the various airport and regulatory authorities in Spain and Belgium, namely AENA and the Spanish Competition Commission Council, along with The Brussels Airport Company and Belgium’s Competition Council.

cor as eos esequi sum is ma aut oditium

Peter Sample • Division • Version 1 • City, Month Year

Peter Sample • Division • Version 1 • City, Month Year • Page 15

PICTURE

36 Swissport CI-Guidelines 2013

8 PowerPoint

Typography/Images A If we work with a full page image, it has to be

aligned with the layout grid B Number listing: Arial Regular 20 pt / 26 pt / space before 4 pt C Address line: Arial Regular 15 pt / 18 pt D www.swissport.com: Arial Bold 15 pt / 18 pt E Awards: Global award = 24 mm high ACW award = 33 mm high F Logo size reverse page: height 32 px

HEADLINE

Thank you for your attention...

SUBTITLE

PICTURE

1.  Officiur sequi remquae dem qui 2.  ad quo torios cullupiene et fugitiis qui repuda 3.  de poratior as quatio quis il idusapis

C D

Swissport International Ltd. P.O. Box · 8058 Zurich-Airport · Switzerland · Phone +41 43 812 20 20 · Fax +41 43 321 29 02 · contact@swissport.com www.swissport.com

Peter Sample • Division • Version 1 • City, Month Year • Page 16

37 Swissport CI-Guidelines 2013

8 PowerPoint

Colours A Bright Grey 01 / 100% B Dark Grey 01 / 40% = 18/10/6/24 cmyk C SPI Red

TITLE PAGE > HEADLINE

DIVIDER PAGE

SUBTITLE

B Peter Sample • Division • Version 1 • City, Month Year Peter Sample • Division • Version 1 • City, Month Year • Page 8

divider page variation

cover page variation

HEADLINE

SPI Red

CMYK 0/93/95/2 RGB: 198/53/39 HEX: #C63527

Dark Grey 01 CMYK: RGB: HEX:

45/25/16/59 83/95/106 #535F6A

Bright Grey 01 CMYK: RGB: HEX:

7/3/5/8 227/230/229 #E3E6E5

Peter Sample • Division • Version 1 • City, Month Year • Page 15

PICTURE

38 Swissport CI-Guidelines 2013

8 PowerPoint

Application examples

HEADLINE SUBTITLE Zurich, 10th September 2012 – Swissport International, the world’s leading provider of ground services to the aviation sector, has completed its acquisition of Flightcare Spain and Flightcare Belgium from FCC Versia, significantly boosting Swissport’s European network of passenger and cargo handling operations.

TITLE PAGE > HEADLINE

DIVIDER PAGE

SUBTITLE

PICTURE

Peter Sample • Division • Version 1 • City, Month Year Peter Sample • Division • Version 1 • City, Month Year • Page 12

cover page variation

Peter Sample • Division • Version 1 • City, Month Year • Page 15

divider page variation

HEADLINE

content page

HEADLINE Thank you for your attention... Europe ______

Countries: 16

North America ___________

PICTURE

Countries: 2 ........................... Stations: 43

...................... Stations: 64 ......................

............................ Asia & Middle East ______________

Central America & Caribbean _____________________ Countries: 6 ...................... Stations: 18

Africa _____

......................

Countries: 8 ..................... Stations: 32

South America ___________

SUBTITLE

2.  ad quo torios cullupiene et fugitiis qui repuda

Swissport International Ltd. P.O. Box · 8058 Zurich-Airport · Switzerland · Phone +41 43 812 20 20 · Fax +41 43 321 29 02 · contact@swissport.com www.swissport.com

Network _______

Countries: 38 ...................... Stations: 195

3.  de poratior as quatio quis il idusapis

content page

.....................

......................

Countries: 4 ..................... Stations: 31 .....................

1.  Officiur sequi remquae dem qui

Peter Sample • Division • Version 1 • City, Month Year • Page 16

Countries: 2 ..................... Stations: 7

.......................

Peter Sample • Division • Version 1 • City, Month Year • Page 17

content page

reverse page

39 Swissport CI-Guidelines 2013

9 Newsletter

Layout grid We work with a layout grid that leaves many possibilities for designing a page individually, but nevertheless gives a recognisable look and feel.

17.5 mm

27.5 mm 70.5 mm

80 mm

The blue frame represents the design grid and is surrounded by a white frame (safe area). This free space is only for the logo, page numbers or headers/footers.

Welcome

N° 6

This layout grid corresponds with the layout grid for print productions.

The specifications of the grid lines are:

In essence, Swissport Cargo needs to standardise its business worldwide and emphasis what our ‘Brand’ really means to us and our customers. The concept is simple, the same Swissport wherever you are in the world.

header top bottom outside inside

70.5 mm 80 mm 8 mm 8 mm 8 mm

8 mm

•

moNTh 2012

tinuous change in the months and years to come. These changes will bring opportunities and operational challenges and a potential platform to share experiences and best practice. Enjoy the reading and I would welcome any comments on improvements or areas of interest that you would like included (melanie.meng@swissport.com). Equally, if you want to send an article in for inclusion in the next newsletter please do so through the regional management team. All these are welcome.

John Batten

This quarter’s newsletter gives an overview of the approach and concept of the Starbuck’s or McDonald’s principle which formulates the adoption of ‘Brand’ and Quality. It also highlights an article that shows it is not always possible to fit the volumes into the largest of our new facilities, all the time and how a station has to re-build itself. Within the newsletter we will also in future issues focus on ‘Technology’ as a major driver of improvement but more importantly we will also focus on Cargospot enhancements so everybody is updated on improvements whether local or global and what they mean. Another section will be dedicated to Security which is a key driver to our business and one that will involve con-

EVP Global Cargo

Content

The logo on the cover page has a width of 55 mm, which is 125% of the standard size. The layout grid is based on 6 columns (red lines), the space between the columns is 5 mm. 5 mm

cover page

8 mm

Welcome

Security Programme

Joe Phelan – First Impressions for

Volumes for the Quarter

logistics concept and Network

the Americas

Introduction to europe

Development

The Importance of Standardizing

Israel

Geneva cargo Services

Information Systems Initiatives

The Netherlands

cargo Resource Planning

cargo operations in Africa

cool-chain Project

Swissport cargo Services mexico

Swissport Freightfinder

Swissport cargo Services Brazil

British Airways and Iberia

Swissport cargo Services curacao

Swissport and Virgin Atlantic

Swissport cargo Services Aruba

Sales Training

Swissport Formula

40 Swissport CI-Guidelines 2013

9 Newsletter

Layout grid On the content pages the design grid has a height of 30 mm. Otherwise it is the same as on the cover page.

15.5 mm

30 mm •

N° 6

•

MoNth 2012

VolumeS FoR The QuARTeR

The specifications of the grid lines are: top bottom outside inside

30 mm 8 mm 8 mm 8 mm

The logo on the content pages has a width of 44 mm, which is 100% of the standard size. The layout grid is based on 6 columns (red lines), the space between the columns is 5 mm.

Volumes are way behind budget in Q.1 but our business is adapting thanks to your flexibility and improved production. The volumes are below 2011 and Budget and nearly level with what was achieved in 2010 although the worrying trend is that April is very poor mid month.

8 mm

INTRoDucTIoN To euRoPe I am very pleased to have the opportunity to give a few highlights from europe for this edition of the cargo Newsletter. You will see news from Amsterdam, where they are very focused on sales, and from Tel Aviv on the issues they face. Finally, Gion Pfister will update you on one of the prioritized cargo projects this year “The cool chain Project”. As usual, March has been a very busy month with many positive and a few negative events. The most positive news is that Korean awarded their business in Amsterdam to us, we opened our second (brand new) warehouse in Liege and we finally got the go-ahead to open in Copenhagen. Much more will follow on these important developments in the coming newsletters.

Secondly – and more importantly – it seems that many of our service issues stem from “human errors” that could have been avoided if we had implemented the Hand-Held Terminals in 2011, as we had planned. We now need to accelerate the implementation of HHT’s across Europe, as not only will these enable a higher degree of efficiency, but they will also eliminate a lot of the rootcauses for the “human errors” leading to the poor service quality. Until this is completed, I expect that all Country and Station Managers across Europe see to that our service quality gets back on track.

Nils Pries Knudsen SVP Cargo Europe

One not so positive development – that I need all to have extra focus on – is our service quality! In March we suddenly saw a number of service issues appear at stations like Amsterdam/ Heathrow/Frankfurt/Geneva and Paris. We have had a long spell of relatively good service performance, so why do we suddenly see these mishaps? Firstly, because we after a couple of slow months suddenly saw a slight increase of volumes in March. This was not unexpected and should consequently have been planned for.

5 mm

inside pge

8 mm

41 Swissport CI-Guidelines 2013

9 Newsletter A

Typography and colours

SPI Red

The header is a combination of title and image. It needs to be handled as an image. A SPI logo cover page: 55 mm wide B Header: Each Newsletter has a own header

CMYK 0/93/95/2 RGB: 198/53/39 HEX: #C63527

including the title

C Headline: Futura Light 30 pt / 35 pt /

Dark Grey 01

D Date: Futura Light 10 pt / Dark Grey 01 E Lead: Futura Light 12 pt / 15 pt / Dark Grey 01 F

Copy text: Times New Roman 10 pt / 13 pt / Black G Author name: Times New Roman, Bold Italic / 10 pt / 13 pt / line above 0.5 pt / Black H Author title: Times New Roman, Italic / 10 pt / 13 pt I Index title: Futura Bold / capital letters / 11 pt / SPI Red / line above 1 pt / Dark Grey 01 J Copy text index: Futura Light 10 pt / 13 pt / Black / line below 0.5 pt / Dark Grey 01 K Page number index: Futura Light 10 pt / 13 pt

C E

Welcome

N° 6

It is a pleasure to welcome you to our first internal Newsletter which has been started to improve communication within cargo and update everybody on some of the developments we are undertaking as well as update you on actions in each region. In essence, Swissport Cargo needs to standardise its business worldwide and emphasis what our ‘Brand’ really means to us and our customers. The concept is simple, the same Swissport wherever you are in the world.

•

moNTh 2012

tinuous change in the months and years to come. These changes will bring opportunities and operational challenges and a potential platform to share experiences and best practice.

I J

EVP Global Cargo

Content Welcome

Security Programme

Joe Phelan – First Impressions for

Volumes for the Quarter

logistics concept and Network

the Americas

Introduction to europe

Development

The Importance of Standardizing

Israel

Geneva cargo Services

Information Systems Initiatives

The Netherlands

cargo Resource Planning

cargo operations in Africa

cool-chain Project

Swissport cargo Services mexico

Swissport Freightfinder

Swissport cargo Services Brazil

British Airways and Iberia

Swissport cargo Services curacao

Swissport and Virgin Atlantic

Swissport cargo Services Aruba

Sales Training

Swissport Formula

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Enjoy the reading and I would welcome any comments on improvements or areas of interest that you would like included (melanie.meng@swissport.com). Equally, if you want to send an article in for inclusion in the next newsletter please do so through the regional management team. All these are welcome.

John Batten

42 Swissport CI-Guidelines 2013

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WheN SPAce JuST ISN’T eNouGh IN ouR FAcIlITIeS Israel Sometimes the best laid plans are not able to accommodate the volumes of our customers and as our facilities do not have elastic sides the freight has to be stored somewhere.

SWISSPoRT cARGo SecuRITY PRoGRAmme commencing in April 2012 the Swissport cargo Security Programme will be launched around the network. The programme is intended to ensure that we have a standard approach to site and cargo security. This will then be supplemented with the introduction of the TAPA TAccS standards which are theft prevention measures as opposed to the more prevalent antiterrorist measures normally mandated by the respective state.

We just wanted to give you the feeling of what happens in TLV at the end of the quarter when the warehouse is full. We won 230 tons business of Sodastream to Japan. Due to the size of the load and the lack of capacity the airlines will need weeks to send the entire load. The customer therefore requested us to store part of shipment until the end of April. Sodastream is the world‘s largest manufacturer, distributor and marketer of Home Carbonation Systems, an Israeli product and company. We also won 100 tons of ECI Telecommunications equipment, here as well we will see a long period of storage.

The programme will be managed by Rupert Batstone, VP Business Support who is

located at the Cargo Terminal in London Heathrow but reports directly in to the EVP Cargo in Zurich. In the absence of any state security legislation the Swissport Cargo Services Security Programme will need to be implemented in full. Where state legislation under the host countries NASP is enforceable then the programme supplements the Regulatory requirements. The aim is to ensure Swissport Cargo Services globally has standardised anti terrorist and theft processes and procedures in place to protect the safety of the cargo in our care and all our staff, partners and customers. Under the programme each station will be required to perform a self

audit and report the findings (gap analysis) to the programme manager. The potential gaps will be addressed as mutually agreed. Finally a fully documented Cargo Security Operating procedure will be in place within all Swissport Cargo locations.

Rupert Batstone VP Business Support

By: Udi Dror

loGISTIcS coNcePT AND NeTWoRK DeVeloPmeNT WheN The GoING GeTS TouGh the netherlands The loss of Jade at the end of 2011 meant that we lost a huge proportion of our business in the Netherlands which meant we had to reinvent ourselves and look for new business. The good news is we managed to convince Korean Airlines to commence operations with us from the 1st may but we still need more customers in this flagship facility. The following is an update of one of the many prospects in our current sales pipeline in Amsterdam: Swissport Amsterdam had the first meeting with Air China Cargo on 15th March. Air China Cargo is a potential replacement customer for Jade who ceased service on 24th December, 2011. The first flights are planned for September subject to slots from Dutch Airport Authorities, and pending their marketing department’s decision in China.

flight (80 in / 80 out). The airlines concern moving to Swissport is the frequency of JADE Cargo flights – if they resume service. An objection that we convincingly managed to handle. A second visit took place on March 27th attended by the Operations and Security departments.

Swissport AMS organised a ramp tour and showed some USP’s like fuel hydrants in the platform, sophisticated marshalling system and parking spots able to accommodate B747-800 series aircraft.

We hope Air China Airlines will make the right decision in choosing Swissport Amsterdam as their partner.

Swissport’s aim to develop its global cargo Network is not limited to the efforts of expanding into new markets and airports, Swissport has taken an active approach towards addressing physical shortcomings within the stations to improve operational conditions and environments.

By: John Van den Bogaerde

The current application is for 3 x 747F flights per week with a possible growth to 6 flights. Tonnages are an estimate 160 tons 3

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Semi-automated by-pass system with manual storage facility. Swissport cargo Terminal Amsterdam.

Why are we doing this? The simple reason is that we need to achieve a global, operational standard on how we physically handle cargo. A standard that our customer airlines can rely on and more so, that they can expect. Same as you expect McDonald’s to serve you a burger the same way no matter where in the world you are.

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43 Swissport CI-Guidelines 2013

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Looking across our stations world wide, I find many different ways cargo is handled. The only thing that is always common in all stations, is the believe and conviction that cargo is handled correctly – ‘We do it right’ – unfortunately often we don’t. Often it is the forklift, ‘our most beloved tool in the warehouse’, that is misused or better say, is misusing cargo, equipment and our facilities. A forklift is used to scoop ULDs empty or laden; a forklift is used to push, tow or lift dollies; a forklift is used to lift Slave-Pallets that aren’t made to be lifted by forklifts etc etc. The reasons for this that I hear, varies from: ‘We always did it this way’ to ‘We don’t have any other means’ or ‘It’s the easiest and fastest way’. This is what we need to address, this is where we have started in some stations to make changes to our logistic handling concepts.

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A lot of headway was made in Africa where we developed our new cargo terminal in Nairobi and there with setting new handling standards, we re-engineered and expanded our cargo terminal in Dar es Salaam as a first step towards achieving desired standards in a newly planned terminal and a new facility is in the planning for Algiers with such standards in mind. Europe has also seen a lot of development with our Amsterdam facility being re-engineered through the introduction of a new handling system, London

Heathrow is undergoing a massive reengineering effort to allow for higher cargo through-put at the desired handling standard, a new facility in Liège has gone live mid April, featuring a new lean, sophisticated handling system allowing to deliver the expected standard. Not yet addressed are the Americas. Physical cargo handling standards, particularly in the US are in need to be addressed to start driving a bigger differentiation between us and other market players. I am convinced that when we roll out these efforts in the US, a lot can be achieved with relatively little investment – the only big investment that needs to be made is us accepting this needed change and to embrace it as the way forward to differentiate us through our new standards that we need to set. Clearly the aim is to achieve a handling standard in terms of facility, equipment and SOPs throughout our global network that our customers can rely on like the burger in McDonald’s. Technology & the correct terminal equipment will be the key to success.

Ralph Goetz VP Logistic Concepts & Network Development

John Batten

EVP Global Cargo

Content Welcome

Security Programme

Joe Phelan – First Impressions for

Volumes for the Quarter

logistics concept and Network

the Americas

Introduction to europe

Development

The Importance of Standardizing

Israel

Geneva cargo Services

Information Systems Initiatives

The Netherlands

cargo Resource Planning

cargo operations in Africa

cool-chain Project

Swissport cargo Services mexico

Swissport Freightfinder

Swissport cargo Services Brazil

British Airways and Iberia

Swissport cargo Services curacao

Swissport and Virgin Atlantic

Swissport cargo Services Aruba

Sales Training

Swissport Formula

As usual, March has been a very busy month with many positive and a few negative events. The most positive news is that Korean awarded their business in Amsterdam to us, we opened our second (brand new) warehouse in Liege and we finally got the go-ahead to open in Copenhagen. Much more will follow on these important developments in the coming newsletters.

Nils Pries Knudsen SVP Cargo Europe

GeNeVA cARGo SeRVIceS headIng for the future Swissport Geneva has a long and wide experience in cargo handling. But we don’t want to simply rely on that: We want to anticipate our customer’s needs and to keep totally in phase with all international requirements, especially in terms of security. Both the international and national regulations keep on being amended all the time, in order to provide the best possible response to the different forms that threats can take, today or tomorrow. Because cargo might be a risk factor in terms of security, a cargo shipment needs to be well protected, from its point of origin till it reaches its consignee. That is what we call the “regulated agent” system: any entity part of the cargo chain must be

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duly trained and qualified in order to prevent unlawful interference. In addition to this, cargo must be screened, in order to make sure that all shipments are 100% “clean” before they get loaded on an aircraft. Swissport Geneva therefore recently acquired 2 X-ray machines, whereof the Smiths Heimann 180180 2 is shown on the photograph. Its latest technology enables the operators to scan very large items (up to 179cm W x 170cm H) from the side and from above simultaneously. In cooperation with Checkport, we selected several agents for a specialised training. At the end of March, they all succeeded their final exam. They now show high motivation for the launch of this new experience and are looking forward to put their skills and knowledge at our customer’s service.

Xavier Schmidt Security Manager Swissport Cargo Services Geneva

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