University of Northern Colorado

University of Northern Colorado

Identity Style Guide January 3, 2011 | Version 3.0

University of Northern Colorado | www.unco.edu/marketing

Introduction This style guide is designed as a reference tool to assist you in implementing the University of Northern Colorado’s brand clearly and with a consistent look and feel. A consistent identity will help build and maintain the university’s reputation, strengthen the way audiences see UNC and connect all parts of the university. Our hope is that this guide will show you how to apply our brand components in a way that articulates UNC’s identity, elevates our profile, and encourages audiences to engage with the university.

The following guidelines, based on research and testing with the university’s various audiences, were developed by the University Relations team with support from a 40-member campus-wide integrated marketing group. If you have any questions about the appropriate use of UNC’s branding elements or visual identities, please contact the University Relations Marketing Department at 970-351-2230 or marketing@unco.edu.

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University of Northern Colorado | www.unco.edu/marketing

CONTENTS University Logos The university seal................................................ 3 The university primary logo................................. 4 Logo reproductions............................................... 5 The university secondary logo.............................. 6 Clear space ........................................................... 7 Unacceptable logo usage....................................... 8 The university slogan graphic............................... 9 Slogan graphic size................................................ 10 Unacceptable usage............................................... 10 Logo placement..................................................... 11 Color Palettes Primary color palette............................................. 12 Secondary color palette......................................... 13 Tertiary color palette............................................. 14 Typography For print usage...................................................... 15 For web usage....................................................... 15 Templates Newsletter............................................................. 16 PowerPoint............................................................ 16 E-mail signature.................................................... 17 Co-Branding Academic Units and Support Identifiers............... 18 Student Activities Sub-Units ................................ 19 Student Chartered Clubs and Organizations........ 19

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University of Northern Colorado | www.unco.edu/marketing

University Seal The University of Northern Colorado seal is a standalone mark that was developed for use on official university documents including diplomas, formal invitations and formal publications such as the commencement program. Accordingly, the seal has a very limited use and should not be used for any other purpose. Permission to use the seal must be requested in advance from University Relations with the President’s Office giving final authority.

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University of Northern Colorado | www.unco.edu/marketing

University Logos Primary Logo The primary logo of UNC is the endorsed visual mark that represents the university to its various audiences.

The primary logo comes in two versions – one with the bear ovoid and one without. Both of these versions should always appear in their entirety as shown and always be used as graphic elements. They should not be recreated, altered or modified in any way.

The version with the bear ovoid should not appear smaller than 1.5” by 0.5” and 1.5” by 0.3” without the ovoid. When resizing the logo, maintain its proportions by holding down the shift key while dragging the graphic’s corner to change its size.

Both versions may be displayed in either UNC blue or black, or they may appear in white over blocks of color. The bear ovoid should not be used as a standalone graphic.

.5"

.3"

1.5"

4

Both of these versions should always appear in their entirety as shown and always be used as a graphic elements. They should not be recreated, altered or modified in any way.

1.5"

University of Northern Colorado | www.unco.edu/marketing

University Logos Logo Reproductions The University of Northern Colorado logo is available in various combinations for printing methods.

The following examples show how to use the logo properly in different applications. Note that the signature always appears in UNC blue or in black and white.

Preferred primary logo treatment with solid background colors, using the primary color palette as well as black and white backgrounds.

Preferred primary logo treatment on various backgrounds. Photographic backgrounds must be simple and neutral enough for the logo to be easily seen. Solid color backgrounds must be light enough for black to be legible or dark enough for white to be legible.

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University Logos Secondary Logo The secondary logo is also offered in two versions – one with the bear ovoid and one without. A version of the secondary logo should only be used when space is limited or a version of the primary logo is not suitable for reproduction on materials, such as embroidery or small vinyl lettering. Apply the same usage standards as the primary logo, and always consider the primary logo for use first.

When being used, the version with the bear ovoid should not appear smaller than 0.5” by 0.59” and 0.5” by 0.19” without the ovoid.

If the “UNC” secondary logo is used, an identifier (University of Northern Colorado) should be included whenever possible.

.19"

.59"

.5" .5"

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University of Northern Colorado | www.unco.edu/marketing

.25"

University Logos Clear Space

.25"

.25"

When the primary or secondary logo is placed, it should be kept clear of competing text, images and other graphic elements. To accomplish this, there should be at least 0.25� around the graphic.

.25"

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University Logos Unacceptable Uses Primary and secondary logos can only appear in UNC blue or in black and white. Do not use any other color treatments, tints or gradients and do not substitute other colors from the secondary or tertiary palettes.

It is very important that the logo is always displayed correctly. This includes always using the correct typeface, color and positioning of all elements.

Do not distort any portion of the logo.

Do not crop any portion of the logo.

Do not tilt the logo.

Do not rotate the logo.

Do not rearrange components of the logo.

Do not add any symbols or other unapproved graphics to the logo.

Do not use the bear ovoid in e-mail signatures.

Do not display the primary logo smaller than 1.5” by 0.5” with the bear ovoid and 1.5” by 0.3” without the ovoid.

Do not display the secondary logo smaller than 0.5” by 0.43” with the bear ovoid and 0.5” by 0.18” without the ovoid.

Jane Doe Office Manager 970-555-5555

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University of Northern Colorado | www.unco.edu/marketing

UNC Blue

Preferred positioning the slogan graphic and the primary logo.

University Logos UNC Slogan Graphic With consistent application over time, the “Bringing Education to Life� graphic can become a strong identifying mark of the university. The slogan graphic should always appear in its entirety and on the same page as the primary logo. Always use the slogan as a graphic element and do not attempt to recreate, modify or alter it any way.

Black and White

When positioning the slogan graphic and the primary logo together, they should appear as shown. The preferred placement is in the bottom right of the page. There is also the option to use the primary logo with the slogan written out below it. This option should be used minimally, an example would be if there was limited space such as on a specialty item.

The slogan graphic may be displayed in either UNC blue or black and white. The slogan itself is always in white typeface. It is not to be screened back or used as a watermark.

White border

When the graphic is placed over a colored or busy background, the version with the white border must be used to help differentiate it from its surroundings.

Primary logo with slogan written.

When the slogan graphic is separated from the primary logo, thought should be given as to how it can be aesthetically incorporated into the design.

For example, the slogan should not appear floating on the page. However, it could be used as a bridge to connect other elements or as a graphic in a collage.

The slogan graphic should never be more prominently displayed than the primary logo or be used with any other logo but the primary.

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University of Northern Colorado | www.unco.edu/marketing

University Logos Slogan Graphic Size

.59"

.75"

Unacceptable Uses

The slogan graphic should not appear smaller than 0.75” by 0.59”. When resizing it, maintain its proportions by holding down the shift key while dragging the graphic’s corner to change its size.

Unacceptable Uses It is very important that the slogan graphic is always displayed correctly. Do not use any other color treatments, tints or gradients, and always use the correct typeface, color and relative positioning of all elements.

Do not distort any portion of the slogan graphic.

Do not crop any portion of the slogan graphic.

Do not tilt or rotate the slogan graphic.

Do not add a different color stroke around the slogan graphic other than white.

Do not add any symbols or other unapproved graphics to the slogan graphic.

Do not readjust the typeface within the slogan graphic box.

Do not screen back or use as a watermark.

Do not display the slogan graphic smaller than 0.75” by 0.59”.

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University of Northern Colorado | www.unco.edu/marketing

University Logo Placement

Acceptable university logo placements

Applying the logo in print materials

X X

X

X X

X

X

X

X

Placement of the University of Northern Colorado logo on print materials is necessary to maintain the UNC brand. Consistency in the communication of our brand serves to achieve a strong presence with our audiences. The preferred logo placement locations on print materials are: Bottom Right (preferred)

Examples of logo placement

Bottom Center Top Center

Sponsors: Graduate School & International Admissions, Dean of Students Office and Graduate Student Association.

Get involved and make a difference.

• Experience our award winning programs • Make a positive impact beyond the classroom • Be a part of UNC’s caring culture

February 24, 2010 UC Longs Peak Ballroom 1:30 p.m. to 4 p.m.

Contact 970-351-2095 for more information.

• Network with fellow graduate students • Workshops on healthy living and life balance • Free massages • Research discussions with UNC faculty • Connect with community resources • Free food and prizes

Networking Social to follow.

4:30 p.m. to 6:30 p.m.

UC Panorama Room Cash bar and hors d’oeuvres

You’re invited to join us for networking, free massages, food, prizes and workshops.

• Gain knowledge that leads to a rewarding career

Find out how you can get involved and become part of the UNC community at www.unco.edu/admissions.

Postcard

ummer

th ur education wi Accelerate yo

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Sessio

Using one of these positions maximizes visibility and helps achieve consistency. When placing UNC’s logo on print materials, keep in mind the logo reproduction standards on page 5 and the legibility of the placed logo.

MAY 17th – thru –

AUG 6th

Earn three to six credits in just six weeks and get closer to graduation!

• Fun, flexible, laid-back 6-, 8- or 12-week sessions • Additional grants and financial aid available for Summer Session* • A wide variety of courses offered • Online and on-campus classes • Summer housing available *Complete the summer UNC financial aid application after April 5th. Grants are limited.

Classes fill up quickly!

Registration begins April 5th! www.unco.edu/summer

Poster

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Print Print Pantone Four-Color Process PANTONE 295

Digital Web/Video Usage

C-100 M-57 Y-0 K-40 R-0 G-68 B-124

HEX # 002e5f

Color Palette Primary Colors The University of Northern Colorado’s primary colors are blue and gold.

PMS 295 (blue) PMS 124 (gold)

Equivalent color formulas for four-color printing and digital media are provided here.

PANTONE 124

C-0 M-28 Y-100 K-6 R-238 G-177 B-17

HEX # ecac00

When the primary colors are used together, the ratio should be 80 percent blue and 20 percent gold.

Note: Never rely on the output from your desktop printer or computer screen to match colors from the color palette.

BLUE 80%: GOLD 20%

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University of Northern Colorado | www.unco.edu/marketing

Print Print Pantone Colors 4-Color Process

Digital Web/Video Usage

PMS 285 C-89 M-43 Y-0 K-0 R-0 G-125 B-195

HEX # 0072cf

Color Palette Secondary Colors A secondary color palette has been selected to complement the primary color palette. It consists of nine colors:

PMS 138 C-0 M-42 Y-100 K-1 R-246 G-160 B-26

HEX # e37c00

PMS 285 (bright blue) PMS 138 (orange) PMS 377 (green)

PMS 377 C-45 M-0 Y-100 K-24 R-120 G-162 B-47

HEX # 719500

PMS 179 (coral red) PMS 471 (burnt sienna) PMS 202 (deep red) PMS 7447 (plum)

PMS 179 C-0 M-79 Y-100 K-0 R-241 G-93 B-34

HEX # e23b30

PMS 471 C-0 M-59 Y-100 K-18 R-206 G-112 B-25

HEX # b65518

PMS 202 C-0 M-100 Y-61 K-43 R-152 G-0 B-46

HEX # 872434

PMS 7447 C-60 M-58 Y-0 K-19 R-99 G-97 B-154

HEX # 5b447a

PMS 321 (turquoise)

These colors should only be used in combination with UNC blue or blue and gold. When both primary colors are used, they should appear at 80 percent blue and 20 percent gold.

On one-color projects, blue or black should be used.

On two-color projects, use blue and one other color, preferably black or gold.

Colors in the secondary palette may be screened using the recommended percentages of 20 percent, 40 percent, 60 percent and 80 percent, as shown. However, they can be screened down to other percentages.

While liberal use of our secondary color palette is acceptable, be mindful of using color combinations that represent other universities. Examples of how the secondary colors may be used include as blocks color to differentiate copy or as accents to the UNC blue and gold.

PMS 321 C-100 M-0 Y-31 K-23 R-0 G-140 B-153

HEX # 008998

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University of Northern Colorado | www.unco.edu/marketing

Print Pantone Colors

Print Digital Four-Color Process Web/Video Usage

Color Palette Tertiary Colors

PANTONE Warm Gray 6 C-0 M-6 Y-12 K-31 R-187 G-176 B-166

Hex # bbb0a6

PANTONE Cool Gray 2 C-0 M-0 Y-0 K-10 R-230 G-231 B-232

Hex # e6e7e8

A tertiary color palette has been selected to complement the primary and secondary color palettes and should be used minimally. This palette consists of two grey colors that can be used as neutral backgrounds.

Pantone Warm Gray 6 Pantone Cool Gray 2

PANTONE 295 Tints

Examples of how the tertiary colors can be used include as blocks of color to differentiate copy or to accent the primary palette. Tertiary colors should never dominant or dilute the primary or secondary colors.

PANTONE 124 Tints

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University of Northern Colorado | www.unco.edu/marketing

Typography Print Usage

Web and Digital Media Usage

The UNC’s official typefaces for printed materials are Helvetica and Berkeley.

They feature a clean, contemporary look, are easy to read and contribute to the image of the university.

Georgia, Arial and Trebuechet are the preferred typefaces for the university’s websites. These fonts are easily accessible and available on most word processing systems.

It is recommended to use Helvetica Bold for headlines, but Helvetica or Berkley may also be used. For body text, we recommend 11-point Berkeley Book or Medium weight for body text with automatic or larger leading. If body text is short in length, 10-point to 8-point Helvetica may be used.

Official Web Typefaces

Fonts should never appear smaller than 6 point for Title IX text and 8 point for marketing and promotional copy.

If you do not have Helvetica and Berkeley on your computer, Helvetica can be substituted with Arial and Berkeley with Times New Roman, which are standard on computers.

There is flexibility in font selection for headlines used in posters or a series of pieces in a campaign. You can use a display, stylized or decorative font for the headline type. However, usage should be limited to the headline.

Official Typefaces

Substitute Typefaces Arial Arial Bold Arial Italic Times New Roman Regular Times New Roman Bold Times New Roman Italic

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University of Northern Colorado | www.unco.edu/marketing

Templates

Insert title right Insert title right Insert title right Insert title right here. here. here. here.

Insert subhead here.

Insert subhead here.

Insert header here.

Eque voloreriore pel in consectatur? Eveliti istibusam, omnisquati con et andest, quiasperem hicae plignam dercipsumque nitias nes  tibus ra iliqui dolupta ta  tium ipiet magnis alia  sam faccusam quam.

Ruiasperem hicae plignam dercipsumque nitia.

PowerPoint The University of Northern Colorado offers PowerPoint templates that are consistent with the university’s brand image. Each template features master and secondary slides, as well as suggested text styles. There are several options available, so you can choose the one that best fits your needs.

View and dowload templates here: http://www.unco.edu/marketing/guidelines/index.html

Insert subhead here.

Insert Title Here

Bookmarks, Flyers, Postcards and Posters Templates created in Microsoft Publisher are provided and incorporate the university’s brand image. The approved fonts are Arial for headlines and Times New Roman for copy, which are available on most desktop computers.

Insert subhead here.

Insert header here.

Insert header here.

Eque voloreriore pel in conEque voloreriore pel in consectatur? Eveliti istibusam, sectatur? Eveliti istibusam, omnisquati con et andest, omnisquati con et andest, quiasperem hicae plignam quiasperem hicae plignam dercipsumque nitias nes dercipsumque nitias nes  tibus ra iliqui dolupta ta  tibus ra iliqui dolupta ta  tium ipiet magnis alia  tium ipiet magnis alia Add interesting information about  sam faccusam quam.  sam faccusam quam.

Ruiasperem hicae plignam Ruiasperem hicae plignam dercipsumque nitia. dercipsumque nitia.

EVENT 7:00 p.m.

Insert Title Here Add interesting information about your program or event in this area.

Website or e-mail address here.

Website or e-mail address here.

EVENT 7:00 p.m.

Website or e-mail address here.

Insert Title Here Insert Title Here

Insert header here.

Eque voloreriore pel in consectatur? Eveliti istibusam, omnisquati con et andest, quiasperem hicae plignam dercipsumque nitias nes  tibus ra iliqui dolupta ta  tium ipiet magnis alia your program or event in  sam faccusam quam.

Ruiasperem hicae plignam dercipsumque nitia.

this area.

Add interesting information about your program or event in this area.

Add interesting information about your program or event in this area.

EVENT 7:00 p.m.

Add interesting information about your program or event in this area.

Add interesting information about your program or event in this area.

Esequase ped que dellic te ped quis provitiis as doloresto ipsa ipis everovitatur simo et am vid quunduntium fugiae Dolores in ressequatur a sus idem rent alibus simi, qui nat consed qu.

Website or e-mail address here.

EVENT 7:00 p.m.

Website or e-mail address here

The University of Northern Colorado is an equal opportunity/affirmative action institution that does not discriminate on the basis of race, color, national origin, sex, age, disability, creed, religion, sexual preference or veteran status.

For more information or issues of equity or fairness or claims of discrimination contact the UNC AA/ EEO/ Title IX Officer at UNC Human Resource Services, Carter Hall 2002, Greeley, CO 80639 or call 970-351-2718.

Esequase ped que dellic te ped quis provitiis as doloresto ipsa ipis everovitatur simo et am vid quunduntium fugiae Dolores in ressequatur a sus idem rent alibus simi, qui nat consed qu.

Website or e-mail address here The University of Northern Colorado is an equal opportunity/affirmative action institution that does not discriminate on the basis of race, color, national origin, sex, age, disability, creed, religion, sexual preference or veteran status.

For more information or issues of equity or fairness or claims of discrimination contact the UNC AA/ EEO/ Title IX Officer at UNC Human Resource Services, Carter Hall 2002, Greeley, CO 80639 or call 970-351-2718.

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University of Northern Colorado | www.unco.edu/marketing

E-mail Signature

Signature

There are two options available to you – one with the Bringing Education to Life graphic and one without it.

In order to maintain a uniform signature, the basic e-mail signature should include: name, title, department, University of Northern Colorado, mailing and physical addresses, office phone number, and either a link to the UNC homepage or your individual department, college or school web page. You may choose to include the UNC Bringing Education to Life at the end of your signature. Other optional elements can be included but should be limited to one choice to keep the signature as short as possible. Quotes, other slogans, graphics and backgrounds should not be included. See formats, instructions and samples below: Sender Name Title Department

Signature with Official Slogan Graphic

10 pt Arial Bold, color: black 9 pt Arial, color: black Line Space

University of Northern Colorado Campus Box 00 Greeley, CO 80639 Office: 970-351-0000 Fax: 970-351-0000 www.unco.edu

1/2 Space

The e-mail signature graphic, which incorporates the slogan and primary logo, is intended only for electronic mail and should not be used for any other purpose.

Optional text elements may be added, please use the 9 pt Arial font black. Examples of optional elements include: Cell phone number 000-000-0000 Fax number 970-351-0000 University-related blog address University-related award (example: Baldridge Award)

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Logo size: 3.03 Line weight: 0.5 pt.

Academic Unit Samples

Font: Helvetica Neue Lt Std 57 Condenced 15 pt.

Co-Branding Academic Units and Support Identifiers

College Logo size: 3.03 Line weight: 0.5 pt.

Logo size: 3.03 Font: HelveticaLine Neueweight: Lt Std 0.5 57 Condenced 15 pt. pt.

University Libraries

of Performing and Visual Arts

Contact the Marketing Department at 351-2331 to have your co-branding logo and identifier created.

Font: Helvetica Neue Lt Std 57 Condenced 15 pt.

braries braries

Behavioral Sciences Behavioral Sciences

College of Humanities and Social Science School of Communication

College of Education and Behavioral Sciences

Monfort College of Business School of Management and Marketing

Graduate School

Support Units

chool chool

Women’s Resource Center Women’s Resource Center

Office of Admissions and Visitors Center Office of Admissions and Visitors Center

Office of Development Office of Development

Student Activities Student Activities

Academic and support units use the university’s primary logo as their primary logo, but they may add an identifier for their unit as shown. Schools and departments need to list the college it falls under first, then the department’s or school’s name as shown.

The identifier may stand alone as a header or title for materials such as PowerPoint presentations, brochures, postcards and others, as long as the university’s primary logo is used following the standards.

Women’s Office Note: TheResource primaryCenter university logo must be used in of Admissions and accordance with the standards for it, and the unit identifier should always appear centered underneath the university’s logo and the 0.5 pt line dividing the logo and identifier. The identifier is always in the official font Helvetica Neue LT Std 57 Condensed at 12 pt.-15 pt. size (when the sized primary logo is 3.03 inches in width) Office of caps.

Development with title The font size of the listed department/ Student Activ unit should never dominate the university’s primary logo or extend past the line or the “N” and “O” in Northern Colorado. The identifier can only appear in black and white or Univeristy blue PMS 295. No ampersands shall be used in the identifier.

Alumni Association

Alumni Association Alumni Association 18

University of Northern Colorado | www.unco.edu/marketing

Co-Branding

Acceptable uses with student organization design element and univeristy’s primary logo

Student Activities Sub-Units Student Activities sub-units are allowed to have a design element or typographical treatment that represents the sub-unit and should also use the university’s primary logo on their publication pieces following the university's primary logo standards.

Unity • Integrity • Service • Scholarship • Brotherhood • Sisterhood • Personal Growth • Leadership

If a Student Activities sub-unit is creating their own design element, they should not use or list “UNC” or “University of Northern Colorado” as part of their logo or typographical treatment, as shown.

Student Chartered Clubs and Organizations Student chartered clubs and organizations are allowed to have a design element or typographical treatment that represents the organization and are encouraged to also use the university’s primary logo on their publication pieces as long as the university’s primary logo standards are followed.

Greek Life | 1

Unacceptable student organization logos

If a student organization is creating their own design element or typographical treatment, they should not use or list “UNC” or “University of Northern Colorado” as part of it as shown.

University of Northern Colorado

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University of Northern Colorado | www.unco.edu/marketing