Artist Management Plan

Artist Management Plan

ELA Talent

Kelly B

ARTIST MANAGEMENT PLAN (Kelly B – Model) 1. Executive Summary Kelly B is a young college student with a strong desire to reach and surpass her dream of becoming a commercial model. ELA Talent is a group of young, professional individuals that strive to help in the development process of young talent. Working with ELA Talent, Kelly is closer, now, than ever to achieving her goal of being signed to an agency. ELA’s goal is to help her develop to her immeasurable potential. Her goals are so tangible, and now, more than ever before, Kelly attempts to reach them.

2. Introduction ELA Talent (LLC) is a talent agency that strives to build relationships with their talent and continually scout for new talent all while using their passion to make careful and thoughtful decisions to better the careers and lives of all those working for them. ELA continues to grow their knowledge base by doing thorough, daily research and remaining calm when issues arise in this wonderful business.

This Artists Management Plan is to assist in the development of Kelly B. Living in windy Chicago; Kelly is developing and harboring her natural talent as a model.

Working with over ten photographers, as well as doing photo shoots, events, tradeshows, pageants, and fashion shows, she continues to spread her wings as she readies herself to fly to the top. Modeling for Isoberic Clothing Company, and Khojo Vintage with Shawn’Ju-Li she has experience with established designers.

Her childhood dream was to become a warm, familiar face smiling back at her in a catalogue.

(See Appendix A for Kelly B Interview Questions.)

3. Artist Mission Statement Kelly B's attitude and passion for modeling as well as her physical beauty makes her a perfect candidate for all she tries to accomplish.

4. Vision Statement ELA Talent will work tirelessly to ensure Kelly B is developed in the sense that she has many new photos in her portfolio, a new website for her followers, and an outline of her branding strategy for her future development.

5. Brief Industry Overview Highest Paid Fashion Model: $45 Million ~Gisele Bündchen : Modeling, Endorsements, Product Lines, etc.

Median Gross Income for Fashion Models in America ~ 2009 = $27,330 ~Source - Pricing Beauty: The Making of a Fashion Model by Ashley Mears Typical Pay for Certain Modeling Activities ~Average Magazine Shoot = $100/day ~Bonuses for Covers of Magazines (ie Vogue nets an extra $300) Walking for Fashion Week in London = $500 High End Campaign = $100,000 Source: http://www.freakonomics.com/2011/09/28/whats-the-median-income-for-afashion-model-in-the-u-s/ 6. Artist Biography Raised in Dunlap, the beautiful Kelly Bartram continues to grow in the amazing state of Illinois. Now located in the windy city of Chicago, Kelly is developing and harboring her natural talent as a model. Working with over ten photographers, as well as doing photo shoots, events, tradeshows, pageants, and fashion shows, she continues to spread her wings as she readies herself to fly to the top. Modeling for Isoberic Clothing Company, and Khojo Vintage with Shawn’Ju-Li she wishes to continue her network with established designers. Her dream as a child was to – one day – be the warm, familiar face smiling back at her in the catalogue she would thumb through with her mother. Kelly continues to work tirelessly until her goals are realized. The large dreams of a small-town girl are slowly becoming the realities of a stunning woman.

7. Key Players Erin McDowell: Erin brings a strong bond to any group trying to complete a goal. Having the natural skill to meet new people as well as maintain current relationships, she is a key factor to keeping groups organized and on the same page. Erin was an important part of our team with her work on Market Research and Industry Research. She set up meetings with Willow Star, an established model in Chicago. Erin is also a strong believer in setting goals and taking the measures needed to complete those goals.

Luke Crawford: Luke prides himself on his networking and people skills. If there is an issue with a client, prospective client, or purchasing client Luke will be able to address the issue with poise and a calm, calculated response. His networking is far from over, but is at a substantial level for the small amount of time he has lived in the city. He can always find someone up his sleeve to help finish what needs to be done. He worked as Kelly’s Personal Manager and Booking Agent, setting up shoots and meetings with Jeff Frank to brand Kelly.

Ariel Martoia: Ariel is a very outgoing and positive person. She is not only great at networking with others around her, but she is always happy to meet a new friendly face in the industry. “Ari” will take the steps needed to make the end result the best possible and will always put her best effort forward. Ari was always at the front of every situation, ready to fix issues that were bound to happen. She always had Kelly’s brand in mind throughout this project and was sure everything met her standards before she was finished.

(See Appendix B for Business Cards) (See Appendix C for Bios of Willow Star and Jeff Franko) 8. Buying Clients Ford Modeling 311 W. Superior St., Suite 444, Chicago, IL 60654 P: (312) 243-9400 BMG Models 456 N May St., Chicago, IL 60642 P: (312) 829-9100 Pink Avenue Models 728 W. Jackson Blvd., #1107, Chicago, IL 60661 P: (312) 933-7991 F: (312) 453-0660 Lily’s Talent Agency 1017 W. Washington Blvd., Ste. 4F, Chicago, IL 60607 P: (312)601-2345 Stewart Talent Agency 58 W Huron St., Chicago, IL 60654 P: (312) 943-3131 Contact: jenn@stewarttalent.com HOP Model & Talent Management Chicago 120 N. Green St., Suite 2B., Chicago, IL 60607 P: (312) 455-1467I Ambassador Talent Booking Agency 333 North Michigan Ave., Chicago, IL 60601 P: (312) 641-3491 Talent Group Inc. 4755 N. Hermitage Ave., Chicago, IL 60640 P: (773) 561-8814 agent@mytalentgroup.com

Fashion Elite Modeling Organization 916 South Wabash, 4th Floor, Chicago, IL 60605 fashionelitemodelingorg@loop.colum.edu Factor Women New Faces and Development: Kasia Koniar kasia.koniar@factorwomen.com 9. Graphics and Branding ELA Talent: ELA Talent logo is more than meets the eye. Resembling a nest with an egg, symbolizing our agency with our talent. While we are the nest; our talent is the egg. Just as an egg doesn’t hatch until it is fully developed, our talent is in our nest to reach their full potential.

(See Appendix D for the logo.)

Kelly B: Lifestyle modeling is not about being sexy, it is about being the person everyone wants to be. Portraying a happy, fun, loving life with every bone in her body. In Kelly’s Headshot she is embodying happiness, excitement, stability, and pure, raw beauty. Also in Kelly’s Branding, we have given her the stage name of “Kelly B”. Her real name is “Kelly Bartram,” which is difficult for people to pronounce and takes away from her overall purpose.

(See Appendix E for Kelly B Headshot) 10. Training Prior to our working with Kelly, she had no formal training. We have created our own training program for Kelly. She is going to yoga classes every week to help her become more aware of her body and to assist in her fluid movements during a photo shoot. She is planning on taking Thai Chi classes in 2013. Next, we have her on P90X to keep her body toned and tight. Staying in shape also helps with her endorphins and keeps her happy and chipper! Kelly decided on her own to regularly tan to keep her complexion at a desirable tone.

11. Headshot / Critiques We did not create or collect a survey from the public. Instead, we called upon the expertise of an amazing and accomplished professional, Andrea Shipp. Much of her feedback on our agency and talent was based on all the “little” things. In this industry much of our work needs to be clean, cut, and precise. We needed to tighten things up, whether it is in the writing of our plan or the photos from our shoot. Packaging is everything and if you can present a nice piece of work you are one step ahead of the game. Andrea gave very important critiques of Kelly’s image in not only her headshot, but also in her overall facial expression and body posture throughout photo shoots. With Andrea’s opinions, we took Kelly by the hand and guided her to a better self-image. Her goal was not to be sexy but to be comfortable. With comfort comes confidence and confidence is sexy.

(See Appendix E for Kelly B Headshot)

12. Press Kit Our Press Kit/Press Package is comprised of Kelly’s Comp Card, Online Portfolio, Website, and Resume.

Two photo shoots took place. An outdoor photo shoot with the young photographer Leigha Wondergem took place on October 21st, 2012. A second photo shoot utilized beautiful indoor spaces as well as wintery outdoor shots. This photo shoot was with a young designer and editor named Jeff Franko. To create Kelly’s smooth and beautiful website, we used www.wix.com.

(See Appendix G for Kelly B Resume/Headshot) (See Appendix H for Leigha Wondergem and Jeff Franko Bios and links.)

13. Promotions Created a website with portfolio of pictures and information about Kelly Suggested a Twitter page so that fans/followers could learn more about her Suggest Facebook Fan Page Viral Marketing for FREE ~Modeling = Image | FB = Share Images (or Instagram) ~One of the top 3 highest trafficked sites on the Internet ~100 Million + Active United States User 14. Booking Below is a chart of all of Kelly’s previous – and relevant – bookings.

June, 2003 September, 2011 October, 2011 January, 2012 April, 2012 April, 2012 April,2012 April, 2012 May, 2012 October, 2012 *October, 2012 *December, 2012

Model in American Girl Fashion Show Model for B-Dazzle Chicago Bridal Market Trade Show ‘Extra’ for Saline’s first music video Model for Sawn’Ju-Li – handbags ‘Extra/Model’ for two episodes of “Chicagolicious” Model for Lauren Heimsoth Photography-Beach Shoot Model for Isoberic Clothing Company’s LOOKBOOK Model for Khojo Vintage’s dresses/studded shorts Model for ‘Chicago Style Wedding Magazine’ Sept. Issue Featured Extra ‘Heroin Addict’ in “The Mob Doctor” Modeled for TFP Shoot with Leigha Wondergem Modeled for TFP Shoot with Jeff Franko

* - We sent Kelly on these bookings. Vouchers are in Appendix.

(See Appendix F for Booking Vouchers) 15. Representation Strategy New York Bloom Models 37 West 26th St., #401, New York, NY 10010 P: (212) 239-1665 http://bloommodels.com/

APM Model Management NY 45 E 20th St., 9th Floor, New York, NY 10003 http://wwwapmmodels.com/ Model Management Group 1024 6th Ave., 2nd Floor, New York, NY 10018 P: (212) 253-8353 http://nymmg.com/index.html/ Funny Face Today Inc. 381 Park Ave. S., Suite 821, New York, NY 10016 P: (212) 686-4343 Flaunt Model Management 35 W 35th St., #901, New York, NY 10001 P: (212) 6779-9011

Los Angeles L.A. Talent 7700 Sunset Blvd. Los Angeles, CA 90046 P: (323) 436-7700 NTA Talent Agency 1445 N. Stanley Ave., 2nd Floor, Los Angeles, CA 90046 P: (323) 696-0114 Affinity – Los Angeles 5724 W. 3rd St., #511, Los Angeles, CA 90036 P: (323) 525-0577 Next Models 8447 Wilshire Blvd., Penthouse, Beverly Hills, CA 90211 P: (323) 782-0010 Hollywood Model Management 7122 Beverly Blvd., 2nd Floor, Suite E, Los Angeles, CA 90036 P: (323) 871-1240 Orlando BMG Models 2022 E. Robinson St., Orlando, FL 32803 Agency #FL / TA 698 P: (407) 894-1910

Slate Model & Talent 4767 New Broad St., Orlando, FL 32814 P: (407) 841-7600 16. Web Site / Social Networking Sites Website: Kelly B now has a website. Her website has her Bio, her Stats (such as height, weight, waist, etc.) her Portfolio/Book, and a Contact Me section. This website is open to the public and can be used by industry professionals as well as the general public.

Social Networking: Kelly B has a personal Facebook that we’ve made private from the general public. Kelly is still a young girl that wants to express herself on the Internet with her friends. We have set up some guidelines and rules as to how she should post publicly and to double safeguard; we have made sure her profile is private. ELA has advised Kelly to get a Twitter feed and keep it public to build and stimulate her existing fan base.

(See Appendix J for links to her Facebook and Website.)

17. Charity Kelly hopes to work with charities more in the future, when she has a larger fan base and a larger base of experience. She has, however, worked in non-paid gigs such as the above listed TFP Photo shoots with Leigha Wondergem and Jeff Franko.

(See Appendix F for Booking Vouchers) 18. Partnerships The above-mentioned TFP Photo shoots with Leigha Wondergem and Jeff Franko were Partnerships.

(See Appendix C for Jeff’s Bio and Appendix F for Booking Vouchers of the shoots) 19. Video Reel ELA Talent has advised Kelly to make a Video Reel for use as an EPK and to use in blast emails and on her website as additional promotion material. During each TFP Shoot, we have taken some raw video of her movement and interaction with the camera and photographer. The basic timeline of the production of the video reel is to remain taking raw footage of behind the scenes of photo shoots through August of 2013, then begin production and editing phase. Implementation of Video Reel will take place sometime after December 25th, 2013.

20. SWOT Analysis of Kelly B Strengths: ~Personality in an interview ~Articulate in conversation ~Answers questions quickly and effectively “Quick on her feet” ~Comfortable in front of a camera.

~Comfortable meeting new people in the industry.

Weaknesses: ~Doesn’t have a book. ~Not developed socially. ~No business card. ~No training.

Opportunity: ~Growth of skills ~Development of relationships in the industry ~Free reign on what her branding consists of (from scratch) Threats: ~Little experience verses competition ~Not as many connections as competition ~Less comfort in front of a camera as competition 21. Goals ~3 month- “Get signed with an agency.”

[Measure: December 31st, 2012. Is Kelly Signed to an agency? Yes / No. Evaluate Why?/Why not?] ~1 year- Do modeling more full time, instead of on the side.

[Measure: November 1st, 2012. Is Kelly doing more or equal to five bookings per month? Evaluate: Yes?/No? Why?/Why not? ] ~5 year- Get signed to a big name like Marshalls, Kohls, JC Penny and start acting (little to no speaking parts.) as well.

[Measure: December 31st, 2017. Is Kelly booking regularly (more than 10 times per year) with a big name retailer such as Marshalls, Kohls, JC Penny, etc.? Or is Kelly signed under the name of said big name retailer? Evaluate: Yes?/No? Why?/Why not?]

22. Financial (See Appendix G for Financial Forms) 23. Conclusions Overall, our project with Kelly B was a success. Having booked two TFP photo shoots Kelly’s portfolio and book are much more diverse and professional. Her work with posing, branding and conditioning, has her ready as ever to go to looksees and possibly get signed under an agency. That was Kelly’s goal for the past three months. Our goal as ELA Talent was to help her develop enough to make it!

She has worked tirelessly and would love to work harder than ever under an agency. We ask that you consider her strongly and hope you see the exciting potential she possesses.

Appendix A: Kelly B Interview Questions 1. What are your goals? (3 month, 1 year, 5 years) 3 month- “Get signed with an agency.”

1 year- Do modeling more full time, instead of on the side.

5 year- Get signed to a big name like Marshalls, Kohls, JC Penny and start acting (little to no speaking parts.) as well. ~Group: What can we achieve with the 3 month goals?

We will be able to develop her and get her at least going on “go-sees” and getting interviews with her comp cards, resume, and headshots.

2. Do you currently have a headshot and resume? How current are they?

Yes. They are currently a couple weeks old.

3. Do you have: a. Website? (personal or affiliated) - Model Mayhem. b. Social Networking account? (Do we have access to help develop you?) Facebook, Twitter, Linkdin c. Portfolio/Book/Reel? – Not a Hardcopy of a book, and I do not have a comp card.

4. Have you had any training?

No.

5. Do you love modeling?

Yes. ~Group: Can we handle this sort of passion? – Yes, we feel more comfortable knowing we will not be the only ones in the situation with passion for what we do.

6. Do you have any existing deals?

No deals that will be a problem. There was a verbal agreement with Gene Sweet that we would work together soon. I went in for an audition and she said she would like to use me, but my hair was not right for the current job so she took

down my contact information and said we would be in touch.

7. Where do you live? City. How will we communicate, and how often?

I live on UIC Campus in Little Italy. We can meet twice a week, in person where one of the members of ELA Talent will sit down with me and have a meeting on where we are at currently. Then we can also be in contact over email. Every Tuesday and Thursday, we have agreed to email each other with details on how we are coming and where we need to go.

8. Are you a part of a Union? Association? Guild? Or any other contract that will affect our involvement with you?

No. 9. Have you had a previous Manager/Agent? What is your current relationship?

Yes, her name was Alexandra Kameneva. Our contract and involvement has been terminated as of January, 2012.

10. Are you interested and ready for agency representation? Do you have plans to move to LA/NYC? Yes, I would love to move to LA[or Atlanta, GA] to continue my career.

11. This question was not applicable for a model.

12. This question was not applicable for a model.

13. What is your current availability to send on auditions, “go-sees”, photo shoots, bookings?

Monday- 5pm-?

Tuesday- None Wednesday- 5pm-?

Thursday- None Friday- 11am-?

Saturday- Free all day Sunday- Free all day 14. What was your last “gig” or booking? How did you obtain it?

2 weeks ago I met with Gene Sweet (mentioned above). I went for a “gosee”/audition and she said she would like to book me in the future, and she will keep in touch. I obtained it by looking at casting calls online, like on CraigsList.com and other sites.

Appendix B: Business Cards (Front)

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Appendix B: Continued‌ (Back)

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Appendix C: Willow Star Bio & Jeff Franko Bio Willow Star: Coming from the west coast, the beautiful Willow Star now resides in the great city of Chicago where she started working as a freelance model. Working with dozens of photographers and expanding her network this has allowed Willow great experience in the modeling industry. It wasn’t until Fall of 2012 that she got her start being represented by Lily’s Talent Agency, but with all the hard work she has put in on her own time she is well ahead of the curve. Willow is miles ahead of where she started and continues to work and grow in this industry each and every day.

Jeff Franko: Originally from Broadview Heights, Ohio, Jeff Franko now resides and thrives in the bustling city of Chicago. He is currently studying Film and Video with a focus on post-production, but his skills don’t end there. Jeff brings his passion, attention to detail, creativity, punctuality, excitement, and professionalism to every project he is a part of. He applies his abilities, training, and experience in post-production for film to other facets of the visual arts. Creating logos, business cards, and editing photos are just a sample of what Jeff can do with his ever changing and ever growing skill set. Jeff has changed from the young Ohioan he used to be, and he continues to grow and learn every morning, evening, and night.

Appendix D: Logo

E ELA

Talent Management

Appendix D: Continued‌

E ELA

Talent Management

Appendix E: Kelly B Headshot Headshot 1

Appendix E: Continued...

Headshot 2

Appendix F: Booking Vouchers

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MODEL&BOOKING&VOUCHER& ELA!TALENT! ! !

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Appendix F: Continued‌ Voucher for November 21st, 2012 Shoot with Leigha Wondergem

Appendix F: Continued‌ Voucher for December 1st, 2012 Shoot with Jeff Franko

Appendix G: Expense Checklist

Actors, Directors, & other Performing Artists Continuing Education

Auto Travel (In miles)

Coaching & Lessons Expense

Audition Travel

Dance Training

Business Meetings

Music - Arrangements

Continuing Education

Downloads, CDs, & Recordings

Job seeking Purchasing Job Supplies

Tickets - Performance Audit

Professional Society Meetings

Voice Training

Parking Fees & Tolls ($)

Other: ____________________

Other:____________________

Travel - Out of Town

78

Promotional Expenses

393 50

Out-Of-Town Business Trips

Rents - Rehearsal Hall

-4 6

Training

Airfare

Business Cards

Car Rental

Film & Processing

Bridge & Highway Tolls

Mailing Supplies - Envelopes, etc.

Parking

Photos - Professional

Taxi, Train, Bus & Subway

Resume’ and Portfolio Expenses

Lodging (do not combine with meals)

Website Development & Hosting Other:____________________

Meals (do not combine with lodging) Communications & WiFi access

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Audition Tapes, Videos & DVDs

Supplies & Expenses

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Laundry and Porter Apartment Rent (jobs lasting less than

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Alterations/Repairs (costumes)

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1 year)

Cleaning (costume/wardrobe)

Other:_____________________

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Costumes - Wardrobe (special) Commissions - Agent/Manager

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Dues - Union & Professional

Interest - Business Loans

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Makeup - Cosmetics (special

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Insurance - Equipment

business)

FAX & On Line Data Services

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Gifts - Business ($25.00 maximum per person per year)

Communication Costs

Cellular & Smart Phone Services

Paging & Call Forwarding Services Skype & Internet Phone Service Land Line Other:_____________________

Equipment Purchases Audio Systems

Photocopy - Scripts, etc.

Camera & Video Equipment

Postage & Office Supplies

Cellular & Smart Phone

Props, Stunt Supplies

Computers & Laptops

Publications - Trade

Fax, Copiers and Printers

Rents - Office, Storage, etc.

Musical Instruments

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Manicure - (special for hand inserts) Meals - Business (enter 100% of cost)

Rents - Equipment & Costumes

Office Furniture

Repairs - Equipment

Speaker Systems

Secretarial & Bookkeeping

Tablets & E-Readers

Other: ________________

Other: __________________

Courtesy of Riley & Associates, PC - www.artstaxinfo.com - 978-463-9350

Appendix G: Continued‌ Income Worksheet ~Page 1 Actors Income Worksheet

Date

Job

W-4 Exemptions

1099 Income (self-employment)

Estimated W-2 Income

~Page 2

Actors Income Worksheet

$

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$

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