DESIGN STANDARDS
MANUAL GUIDE
速
Brand Function & Corporate Design Guidelines.
Brand Function & Corporate Design Guidelines
A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. The Family owned and publicly traded companies that choose to use the SPIB logo on their Products represent the best of the lumber producers. They have made a clear choice to provide their customers with a range of products with an emphasis on quality. Their products are produced from an abundant, renewable resource that requires a minimum of energy to produce, is sustainable, and is locally available. Customers choose their products because they understand value.
Table of Contents
1
The SPIB Colors
04
01
02
2
Logo Variations
06
SPIB Colors
Logo Variations
3
Corporate Typefaces
10
4
The Corporate Letterhead
12
03
04
5
The Corporate Business Card
14
Corporate Typefaces
Corporate Letterhead
6
The Corporate Envelope
16
05
06
Corporate Card
Corporate Envelope
4
Corporate Color System. SPIB Color Scheme
Colours are one of the Elements of a Visual Identity and promote a strong non-verbal message written by your company. The colors can be used in various texts, images, and other graphic elements.
purposefully to differentiate text or image content, not merely to decorate it. Alternate colors are also suggested for uses for which the official SPIB Green is not suitable for technical or aesthetic reasons. However, these should be the SPIB Orange or in some cases Blue. Also, grayscale or black and white is suggested.
SPIB Green should be used as a spot color for official stationery, banners and signage, brochures, and single color publications. Designers are encouraged to establish a base color (generally black or SPIB Green) and to introduce additional color
Corporate Design Guidelines | The Corporate Colors
5
75 %
50 %
25 %
75 %
50 %
25 %
Pantone 357C
SPIB Orange
CMYK: 85c |40m | 91y | 38k
CMYK: 22c | 55m | 99y | 6k
75 %
50 %
25 %
75 %
50 %
Primary Alternate
Light Brown
CMYK: 92c |58m | 79y | 31k
CMYK: 3c | 3m | 12y | 0k
25 %
The Corporate Colors | Corporate Design Guidelines
6
Logo Variations & Surrounding Space. Company Logo
Our goal was to Create a consistent design system that represents the history of SPIB as well as where SPIB is headed. This was done by refreshing the current logo mark while embracing the iconic SPIB letterforms.
or other graphic elements to enter the minimum clear space area. The minimum signature size should be no smaller than three-quarters of an inch. This should only be used when layout space is extremely limited. This minimum size is also suggested for the SPIB stamp.
The minimum clear space around the signature is equal to one quarter of an inch around the entire logo mark. Clearspace isolates the mark and serves to ensure the legibility and overall impact of the logo. To create the greatest impact, allow even more space around your signature. Do not allow photos, typography,
Corporate Design Guidelines |
The Logotype
7
Company Logo & Surrounding Space.
.25 in
Est.
1915
.25 in
The Logotype | Corporate Design Guidelines
8
Company Logo & Variations. Full Color Black & White Stamp Version Inverted
Est.
1915
Est.
1915
Black & White
Color Usage
Est.
1915
速
Stamp Version
Corporate Design Guidelines | The Logotype
Inverted
9
Company Logo & Variations. Rules of Use
These are suggested uses for the SPIB logo mark.
requrements, logos can be modified via color variations. For brand communications, the standard full
In an effort to be more consistent,
color mark is necessary; however,
bring more energy and vibrancy to
other variations may be used when
the brand, and leverage the company
color reproduction is limited. The
expression, the logo has been revised
SPIB logo should only be displayed
to incorporate the iconic letterforms,
with the registered mark on the
type and visual elements(date and tree
stamp version of the logo mark.
patterns). The individual elements and relationship between the elements are locked and cannot be altered in any way. As displayed, is a summary of the different logo options and coordinating guidelines.In order to accomofate to a various reproduction and printing specifications
and
The Logotype | Corporate Design Guidelines
10
Large:
SOUTHERN PINE
Katarine Light:
Difinitiva regular:
“It all started in 1915...”
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Large Open Typograpic Font. First designed in 1999 by Dino dos Santos from DSType.
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Corporate Design Guidelines | Corporate Fonts
t
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11
Corporate Type Faces. Corporate Fonts & Typographic Rules
In Typography, a Typeface is a Set of Characters that share Common Design.
Light is to be used for sub-headers, " a name you can trust,“ job titles and other secondary uses. Definitiva is to be used for footers, addresses and details. The recommended body
Typography is a vital element in shaping and promoting any
copy font is Freight Sans.
brand. Carefully chosen typefaces best support the brand and allow it to be rendered in a variety of sizes. In order to maintain consistent identity of the logo, three typefaces were chosen for SPIB: Large, Katarine and Difinitiva. These fonts serve to support and compliment the SPIB logo mark. Do not imitate the SPIB typography by using any other font versions in your communications. You may adjust the kerning and leading to best fit the design criteria. Large should be used for "Southern Pine Inspection Bureau“, or other headlines where the font is appropriate. Katarine
Corporate Fonts | Corporate Design Guidelines
12
Corporate Stationery Design Business Letter & Guidelines.
A Commercial Business Letter is a Letter written in Formal Language.
in print and a digital file. The digital file will be editable and used in instances where print is not needed. One should never vary from this design
The
SPIB
letterhead
example
as consistency is a vital part in the
demonstrates the proper layout to be
SPIB brand identity. It is important
used when typing a typical business
that all company stationery matches,
letter. As illustrated, the SPIB logo
as this will do much to reinforce not
mark along with proper contact
only the corporate image, but also
information, builds awareness of the
what your business stands for. When
brand and they are a vital component
everything published or sent out to
in SPIB‘s overall company identity.
clients and customers matches, it
Having a professional letterhead
give a favorable impression to those
design portrays the message that the
who plan to do business with SPIB;
company is official and established
the more professional a SPIB looks,
enough to meet customer‘s needs.
the more business it will attract.
The SPIB letterhead will be delivered
Corporate Design Guidelines | Corporate Stationery | Letterhead
13
Corporate Stationery Design Business Letter & Guidelines.
Corporate Stationery | Letterhead | Corporate Design Guidelines
14
Corporate Stationery Design Business Cards & Guidelines.
Business Cards Side A Format: 2 x 3.5 in. General Information: Logo, Brand Elements
Business Cards Side B Personal Information: Name, Position Email address Phone
Corporate Design Guidelines | Corporate Stationery | Business Cards
15
Corporate Stationery
Business Cards are Cards bearing Business Information about a Company or Individual.
also what your business stands for. When everything published or sent out to clients and customers matches, it give a favorable impression to those who plan to do business with SPIB; the more professional a SPIB looks,
SPIB‘s business cards are designed to prominently
the more business it will attract.
display to companies registered logo mark. This business card example displays the style and layout to be used when printing and marketing the SPIB twosided card. Consistency of the theme, repitition of colors, textures, shapes, and images are essential in conveying a professional design attangement. One should never vary from this design as consistency is a vital part in the SPIB brand identity. It is important that all company stationery matches, as this will do much to reinforce not only the corporate image, but
Corporate Stationery | Business Cards | Corporate Design Guidelines
16
A Commercial Business Letter is a Letter written in Formal Language.
matches, as this will do much to reinforce not only the corporate image, but also what your business stands
When
everything
The SPIB envelope displays the
published or sent out to clients
proper format to be used when
and customers matches, it give a
printing on a #10 standard size
favorable impression to those who
envelope. The return address should
plan to do business with SPIB; the
always be read horizontally on
more professional a SPIB looks, the
the back fold of the envelope. The
more business it will attract.
design of the envelope is simple, yet consistent with the overall theme of the SPIB brand identity. One should never vary from this design as consistency is a vital part in the SPIB brand identity. It is important that
Corporate Design Guidelines | Corporate Stationery | Envelope
for.
all
company
stationery
17
Corporate Stationery Business Envelope & Guidelines.
Southern Pine Inspection Bureau, 4555 Spanish Trail Pensacola, Florida 32504
Est.
1915
Corporate Stationery | Envelope | Corporate Design Guidelines
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Contact: Southern Pine Inspection Bureau 4709 Scenic Highway Pensacola, Florida 32524 USA Phone: 850.434.2611 Fax: 850.433.5594 Email: info@SPIB.org Web: www.SPIB.org