Brand Manual
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logo
Standard logo position
The Fuse logo must never be altered or recreated without the prior permission of Fuse. It is essential that the logo is used correctly and consistently in all forms of communication. It should never be redrawn, modified or enclosed in a box or frame (unless specified in this manual).
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FUSE BRAND GUIDELINES
U S AGE
â…›
The space around the logo is equally important as the logo itself. Whenever words or designs appear near the logo, a freezone should be considered around it. Nothing can be put here, neither texts nor drawings or photographs. Keeping an amount of space around the logo not only enhances its appearance, the freezone also helps to position the logo correctly on a format. The freezone can be larger than illustrated, or the unit space shown can be added on repeatedly but it should never be smaller.
x
.5"
As a general rule, third parties may not use the Fuse logo ("logo"). On this page are the limited circumstances under which third parties may use the Fuse logo. The logo must always be used pursuant to the specif ications on this page to identify Fuse Corporation, or Fuse products or ser vices. Any use that falls outside of these specif ications is strictly prohibited. The logo is the most important aspect of the brand identit y. It is also the starting point for a complex system of regulations and distinctive variations. As it is important to follow
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those rules it is also important to apply the logo sensibly and with a certain creative intelligence. Simply stamping the logo onto ever y item of communication does not make a friendly and contemporar y brand identit y. Always remember that the logo itself can not be the solution to all communication problems. It represents the values of the company but it can never replace those. The qualit y of the offering, good customer ser vice and a pleasant interior are the basis on which the logo and the corporate identit y operates.
typography
Light Medium Heavy
sackers gothic A B C D E FG HI J K L M NOPQRSTUV X Y Z abcdefghijklm nopqrstuvxyz 1234567890 !@#$%^&*()_-+ Point size 20
Sackers Gothic is use for display only. All caps.
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FUSE BRAND GUIDELINES
Regular Italic Semibold
Adobe Caslon Pro.
A BCDEF GH I J K L M NOPQR S T U V X YZ abcdefghijklm nopqrstuvxyz 1234567890 !@#$%^&*()_-+ Fuse identit y is ver y simple and clean which makes a high attention to detail in the t ypography even more important. The level of accuracy should not only be applied to all printed material but also in day today business. Good t ypography is not only important for the overall impression of the brand identit y, it also ref lects on the qualit y of
Adobe Caslon is use in the all of the body copies for the brand, point size should be from 5-10
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the products, the customer ser vice and the eff iciency of the company. A place to introduce the brand values of Fuse is with the t ypography. The importance of readabilit y, clear presentation and qualit y is found in ever y aspect of its structure and function. Use only the t ypefaces listed here for any communication on behalf of Fuse.
sackers gothic point siz e 7
p o int s i z e 10 light
A BCDEFGHIJKLM NOPQRSTUV X Y Z abcdefghijklm nopqrstuvxyz 1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
medium
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
A B CD EFG HI JK L M NOPQRSTUV X Y Z abcdefghijklm nopqrstuvxyz 1234567890
he av y
A B CD EFG HI JK L M NOPQRSTUV X Y Z abcdefghijklm nopqrstuvxyz 1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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FUSE BRAND GUIDELINES
Adobe Caslon Pro. P OI N T SI Z E 10
POINT SIZE 7
REGULAR
A BCDEF GH IJK L M NOPQR ST U V X YZ abcdefghijklm nopqrstuvxyz 1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
I TA L IC
A BCDEF GH IJK L M NOPQR ST U V X Y Z abcdefghijklm nopqrstuvxyz 1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
SEMIBOLD
A BCDEFGH IJK LM NOPQR ST U V X YZ abcdefghijklm nopqrstuvxyz 1234567890
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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icons & color
PANTONE 123 C
C= 0, M=23.47, Y=91.02, K= 0
40%
30%
60%
50%
80%
70%
100%
90%
PANTONE 4495 C
PANTONE 172 C
C=40.69, M=45.2, Y=96.8, K=16.55
C= 0, M=86.38, Y=99.13, K= 0
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FUSE BRAND GUIDELINES
100%
90%
80%
BLACK
C= 0, M= 0, Y= 0, K=100 Tints: 90% and 80%
SUPPORTING COLOR The colours of the logo and its variations are specif ied in Pantone* (for single colour printing), CMYK (for four colour offset printing), and RGB (for web use, on screen presentations and pdf ’s). RGB colours are specif ied in this manual for Adobe CS6. Offset printing with Pantone inks: When possible, a spot color should be used for your logo -- this is the best way to reproduce Fuse red (PANTONE 172 C).
Offset printing with 4-color process inks: If specifying a spot color is not possible, the 4-color process (CMYK) method of printing may be used to print your Fuse logo. 4-color process printing is acceptable, although it is not the preferable way to reproduce our logo. In 4-color process printing the Fuse red color will only be simulated.
In addition, there is a supporting color for when communications have a consumer or enterprise focus.
TINTS Tints should only be used as an exception for the graphic design or any printed material. Tints of the above palette colours can be used as background colours and in charts and diagrams when a clear visual hierarchy of information is needed. Tint percentages: Use only the percentages shown on this page. Never use a tint less than 30% On this level it is important to keep the established colour scheme consistent and recognizable as it is linked with individual teas.
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