The Beet May 2018

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The Beet

The Putney Food Co-op • PO Box 730 Putney, VT 05346 • 802-387-5866

What’s New In the Co-op? You may have noticed that the Co-0p has a bright and beautiful new look thanks to a fully designed branding package by Nicole Klimek at CDS, a company that consults with Co-op’s just like us! Nicole visited our store and made us a palette featuring colors drawn from the paint and atmosphere of the Co-op, as well as inspired by the areas stunning apple orchards and Vermont’s legacy. Our new logo features a handdrawn red apple holding seeds within a heart, a nod to our place in the community of Putney and our growth!

In This Issue: Robyn’s Update..................2 The Board’s Update........3 Spring Staff Picks...........4 Stompin’ the Grapes.......5 Fish Fry Friday/Deli.....6 Spring Produce.................7 Fair Trade/Market........8 Kombucha with Cathy..9 Gardening with Kids....10 Marketing with Lulu....11 Calendar of Events.........12

She also created a custom font for us called ‘Coats’ that highlights our whimsical nature and an array of graphics featuring starbusts, brush strokes, honeybees, and more! As we look forward to our expansion on the horizon for August we will use this branding package as a touchstone for sharing our marketing and emphasizing our inviting, local, grass-roots legacy! It also helps to create a more cohesive look for our little store and you’ll notice new signage in dark green ‘Elm’ shades or a playful ‘Cortland’ or ‘Northern Spy’. We have long loved John and Peg’s beautiful tile art that was featured in our previous logo and also our apple tree, but also noted the need for a refresh as we anticipate a larger store and providing more of what you love about us! A huge thank you to Robyn and Nicole for guiding us through this process and for providing us with new branding that so effectively shares the visual story of who we are!

Spring 2018

Welcome New Members! Joan Aleshire, Ron Arden, Rachel Bartlett, Kate Butt, Sam Cotton, William Craig, Kathryn Crealese, Richard Crocker, Seroya Crouch, Patsy Cushing, Sue DeSocio, Teresa Dmowski, Patricia Dodge, Conner Eller, Gail Fletcher, Dale Good, Debbie Hayward, Deirdre Hiam, Rebecca Hovey, Elizabeth Hubbard, Angela Hurd, Lynne Irwin, Sadie Jagoda, Jenna Kotch, Ben Kulikowsky, Erin Kuzmeskus, Ramona Lawrence, Sarah Levine, Beth Little, Donna Malloy, Mark Marroni, Zachariah Messier, Jay Normand, KG O’Donnell, Teah Ranney Powers, Liz Robertson, Robert Ryan, Nina Salvatore, Michele Schoolcraft, Arlene Scully, Mary Kay Sigda, Bronwyn Sims, Lorelai Smead, Stephen Striebel, Teresa Stores, Michael Vercillo, Shelley Vermilya, Deborah Ayer


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