7 Column Grid by MinaLu

MFA GRAPHIC DESIGN

2016 - 2019

SELECTED WORKS OF

MIN HUEI LU

7COL UMN GRID 1

平面設計藝術碩士

精選作品

貳零壹陸至貳零壹玖

呂閔繪

柒欄網格 2

SELECTED WORK OF MIN HUEI LU

欄格

MFA GRAPHIC DESIGN

2016 - 2019

SELECTED WORKS OF

MIN HUEI LU

7COL UMN GRID 3

SELECTED WORK OF MIN HUEI LU

Introduction “7 Column Grid” provides a framework that is demonstrated in my design process. By experimenting with various design methods and research, I’m able to find my own “grid system” — the meaningful structure — that can help to reveal the connections between people, places, things, ideas, and the possible paths to innovation and creativity. I’m fascinated by the process of investigating our world, extracting the most important information, and communicating it to others by displaying it in 7 column grids. Copyright © 2019 Min Huei Lu All rights reserved. No part of this publication can be reproduced without expressed permission from Min Huei Lu. Respect copyrights, encourage creativity!

Table of Contents

Project One

Power to the Girls

Project Two

Obsessive Love

Project Three

106

Positive Projections

Project Four

124

Calorie Buddy

Project Five

136

Ocean Beauty

Project Six

152

Finding Focus

Project Seven

176

Racing Stats

Project Eight

188

Artificial Intelligence Applications in Graphic Design

項目

範疇

零壹/ 零捌

品牌重塑

女孩力量 6

SELECTED WORK OF MIN HUEI LU

孩量

PROJECT

CATEGORY

01/08

REBRANDING

POW ERGIRL B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

Identify a dying or defunct brand and revive it through a new strategic plan while staying true to its soul. The goals were to research the brand’s past and mission and create a new brand identity as well as a future direction.

Approach Bratz is an American product line of fashion dolls that once challenged the monopoly status of Barbie in the children’s market. Introduced by MGA Entertainment and created by Carter Bryant, Bratz became an overnight sensation. Launching a range of dolls that were made up of 75% ethnic minorities, Bratz not only diversified the racial identities in children’s toys but also transformed the ideas in which young girls are reimagining their social and gender identities.

Power to the Girls

Course

Year

Nature of Identity

Spring 2019

Instructor

Keywords

Hunter Wimmer

Classy Sassy and a bit

Deliverables

Smart assy

Identity system Motion video

Materials &

Website and a set

Software used

of three books.

Adobe Suite

Each book works

WIX

as a guide and covers a specific

Format

aspects of

re-branding:

Digital

Visual Strategy Guide, Visual

Development

information

Guide, Visual

Image ink

Standards Guide

Blurb Typeface FreightMicro Pro FreightText Pro Italic FreightSans Pro FreightSans CmpPro Color Palette

BRAT Z / REBRANDING STR ATEGY

S HOR T S HE ET

Objective

S HOR T S HE ET

[目的] 識別一個即將死去或者快要被市場淘汰的品牌, 通過新的設計策略使其品牌復興,同時忠於品牌既有的靈魂. 研究品牌的過去以及使命, 並創建新的品牌識別系統以及定義未來的品牌走向.

[方法]

給女孩的力量

美國的時尚娃娃品牌布拉茨曾經挑戰芭比娃娃在兒童市場的壟斷地位。由MGA Entertainment引入並由Carter Bryant創建的布拉茨娃娃在一夜之間引起了轟動。布拉茨推出了一系列由75％的少數民族組成的洋娃娃，不僅使兒童玩具中的種族身份多樣化，而且改變了年輕女孩重新構想其社會和性別身份的觀念。然而，隨著布拉茨（Brazz）多年來與芭比（Barbie）爭奪知識產權的努力，這種成功並沒有持續很長時間。長期的法律鬥爭揭露了更深層次的東西，也暴露了一場關於性別，性別角色和工作場所的文化鬥爭，並為女性主義的對話打開了大門。許多人批評布拉茨過分強調性和唯物主義，這為孩子們樹立了虛假的榜樣。當時不切實際的美容標準令許多父母感到擔憂。在後來的幾年中，該品牌本身找不到自己的身份優勢，最終導致其在市場上的失敗。我的品牌重塑始於賦予品牌更積極的前景。我沒有放棄其核心價值觀，而是提出了新的使命宣言，並通過更多可社會識別的因素賦予女孩權力，從而確定了品牌靈魂。自信，聰明和堅強構成了Bratz的新核心。這在我的徽標重新設計過程中得到了很好的體現。最後，我提出了一些例子，說明布拉茨如何前進並發揮其新作用。

課程

年

身份的本質

2019年春季

講師

關鍵詞

亨特溫默

優雅的野蠻的

設計成果

聰明的

品牌識別系統推廣影片

使用的材料和軟件

品牌網站

Adobe套件

三本書一系列：

WIX

視覺策略指南，視覺開發指南，

格式

視覺標準指南，

打印數字打印信息圖像墨水模糊字體 FreightMicro Pro FreightText Pro FreightSans Pro FreightSans CmpPro 調色板

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

SELECTED WORK OF MIN HUEI LU

B R AT Z / R EB R A N DIN G STR ATEGY

項目

範疇

零貳/ 零捌

資訊整合

癡迷的愛 52

SELECTED WORK OF MIN HUEI LU

迷愛

PROJECT

CATEGORY

02/08

INTEGRATION

OBSE SSIVE LOVE S I NI S T E R E YE S / A L FR ED H ITC H C O C K FIL M FESTIVA L

SELECTED WORK OF MIN HUEI LU

Create a hypothetical film festival project to celebrate the films of English film director and producer Alfred Hitchcock. The objective was to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats- all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the director and his storytelling style.

Approach

Obsessive Love

There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, and intrusive in our daily existence. As a voyeur, audiences somehow feel complicit in the events onscreen. So why did audiences feel so uncomfortable? It’s a simple but revealing explanation. Hitchcock forced them into a position in which they simply did not want to be – the position of voyeur. This project attempts to incorporate the artistic expression of the Alfred Hitchcock and five chosen films Psycho, Vertigo, Rear Window, Dial M for Murder and Shadow of a Doubt in two ways– Through consistent visual language and through design deliverables that mesh together as an integrated system.

Course

Year

Integrated

Fall 2018

Communication Keywords Instructor

Inquisitive

Christopher

Sinister

Morlan

Voyeurism

Deliverables

Materials &

Festival poster

software used

Festival catalogue

Adobe Suite

Limited edition

Squarespace

DVD packaging

Leather

Ticket & schedule

Wood

Three products

Spray paint

Festival soundtrack Business system

Format

Outdoor

CATEGORY

03/08

PHOTOGRAPHY

POSI TIVE PROJECTION P O S I T I V E P R OJ E CT I O NS / MUSIC P O STER

107

108

SELECTED WORK OF MIN HUEI LU

Objective Create a poster that expresses a piece of music through typography, imagery and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Afterward, project the imagery onto various surfaces, creating a multidimensional design solution. Approach The song I chose was “Don’t Worry, Be Happy” which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin. I gave the poster a new slogan, Be with Someone that Makes You Happy. I used fluorescent colors to convey happiness. I printed the type and design elements on transparency paper and put them on a traditional projector. Then I photographed the images reflected on the wall.

Positive Projections

Course

Year

Type Experiments

Spring 2017

Instructor

Keywords

Stanley Zienka

Be happy Be yourself

Deliverables

Be confident

18”x24” Poster Materials & software used Adobe Suite Projector Format Print Print information Image ink Typeface Neue Haas Grotesk Display Pro Times New Roman MT Std Color Palette

POSIT IV E PROJECT ION S / MUSIC POSTER

109

[目的] 通過圖像和排版創作一張表達音樂的海報。收集與歌曲相關的想法，情感和視覺效果。之後，將圖像投影到各種材質上，創建多種設計解決方案。

[方法] 我選擇的歌曲是“別擔心，要開心”，這是美國音樂家鮑比·麥克弗林（Bobby McFerrin）於1988年9月發行的全球流行歌曲。做一個快樂的人，做你自己。透過銀幕的熒光粉紅色傳達幸福的感覺。我將圖像與設計元素打印在透明紙上，然後放在傳統的投影儀上。拍攝了牆上反射的圖像後製作成海報。

正向投影

課程字體實驗

年 2017年春季

講師斯坦利·齊恩卡

關鍵詞開心做自己自信

設計成果 18”x24” 海報

使用的材料和軟件 Adobe套件投影機格式打印打印信息 Image ink

字體 Neue Haas Grotesk Display Pro Times New Roman MT Std

調色板

110

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POSIT IV E P R OJ E CT I O NS / MUSIC POSTER

111

112

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113

114

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115

116

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P O S I T I V E P R OJ E CT I O NS / MUSIC P O STER

117

118

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119

120

SELECTED WORK OF MIN HUEI LU

P O S I T I V E P R OJ E CT I O NS / MUSIC P O STER

121

122

SELECTED WORK OF MIN HUEI LU

P O S I T I V E P R OJ E CT I O NS / MUSIC P O STER

123

項目

範疇

零肆/ 零捌

介面/體驗設計

營養夥伴 124

SELECTED WORK OF MIN HUEI LU

養伴

PROJECT

CATEGORY

04/08

UI/UX

CALORIE BUDDY P O S I T I V E P R OJ E CT I O NS / MUSIC P O STER

125

126

SELECTED WORK OF MIN HUEI LU

Create a mobile app that solves a specific problem. This project requires thoughtful research, prototype testing, user testing, and a well considered user interface and user experience design. Approach FoodData app is a data driven resource to help people track and organize healthy foods. When creating this UI, I wanted to emphasize infographics to give the user a friendlier and less intimidating calorie application. I want to step away from presenting health information in a standard clinical format and employ a more playful approach that users would not dread seeing daily. I designed avatars that changed stature and facial expressions depending on the userâ&#x20AC;&#x2122;s daily intake. Soft edges and color codes were used to mark excessive calories based initial goals.

Calorie Buddy

Course

Year

Digital Design

Fall 2017

Studio Keywords Instructor

User-friendly

Bob Slote

Infographic Playful

Deliverables Mobile Application

Materials & software used Adobe Suite Format Digital Typeface Mr Eaves XL Mod Nar OT Bold Color Palette

CALORIE BUDDY / FOOD DATA APPILCATIO N

127

S HOR T S HE ET

Objective

[目的] 針對日常生活中發現的問題，創建可解決特定問題的行動應用程式。這個項目包含縝密的問題研究，原型測試，用戶測試，以及經過深思熟慮的用戶界面設計和用戶體驗設計。

[方法] FoodData應用程序是一種數據驅動的平台，可幫助人們追蹤食品的營養成分。藉由掃描QRcode條碼輕易追蹤消費者當日,當月以及當年的營養攝取。創建此 UI時，訊息圖表化以便為用戶提供更友好，更簡單的卡路里追蹤應用程序。避免以標準的臨床格式顯示健康信息，而是採用一種更加有趣的方法，使用戶更加輕易使用。額外設計了一個卡通人物角色，卡通人物角色根據用戶的每日攝入量來改變身材和臉部表情，增加消費者消費者對此產品的情感投入。

營養夥伴

課程

年

數位設計工作室

2017年秋季

講師

關鍵詞

鮑勃·斯洛特

方便使用信息圖表

可交付成果

有趣好玩

移動應用使用的材料和軟件 Adobe套件格式數位字體 Mr Eaves XL Mod Nar OT Bold 調色板

128

SELECTED WORK OF MIN HUEI LU

129

FOOD DATA

130

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131

132

SELECTED WORK OF MIN HUEI LU

CALORIE B U DDY / FOOD DATA A P P ILCATIO N

133

134

SELECTED WORK OF MIN HUEI LU

CALORIE B U DDY / FOOD DATA A P P ILCATIO N

135

項目

範疇

零伍/ 零捌

品牌設計

海洋之美 136

SELECTED WORK OF MIN HUEI LU

洋美

PROJECT

CATEGORY

05/08

BRANDING

OCEAN BEAUTY O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

137

138

SELECTED WORK OF MIN HUEI LU

Identify a problem and create engaging solutions based on the design process. Conduct research, investigate various relevant audiences and stakeholders and integrate visual elements in a variety of media that work together as a cohesive design system. Approach

Ocean Beauty

Over the last few decades, surplus human activities have severely affected marine life on the Earth’s oceans. Every year, some 6 million to 8 million tons of crab, shrimp, and lobster shell waste are produced globally. Because the US Environmental Protection Agency does allow fish waste to be tossed back into the ocean, shell waste is often just dumped in landfills or in the sea. Turning cast-off shells into nitrogen-rich chemicals would benefit economies and the environment. Crustacean shells are 20–40% protein, 20–50% calcium carbonate and 15–40% chitin. Chitin is nitrogen-rich chemical for cosmetics. Chitosan is a fiber-like substance derived from chitin. Chitosan is a legitimate ingredient in many cosmetics. It is used for skincare, deodorant and hair care. Pearl is an eco-friendly cosmetic brand I created to promote the recyclable idea.

Course

Year

Visual Thinking

Summer 2017

Instructor

Keywords

David Hake

Fresh Sustainable

Deliverables

Eco-Friendly

Identity System Products

Materials &

Packages

Software used

Website

Adobe Suite

Video Environment

Format Print Print Information Copy Center Typeface Georgia Bold Proxima Nova Color Palette

O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

139

S HOR T S HE ET

Objective

[目的] 識別一個問題並根據設計過程創建引人入勝的解決方案。進行研究，調查各種相關的受眾和利益相關者，並將視覺元素整合到各種媒介中，這些媒介可以作為一個有凝聚力的設計系統。

[方法] 在過去的幾十年中，過多的人類活動嚴重影響了地球海洋上的海洋生物。每年，全球生產約600萬噸至800萬噸的蟹，蝦和龍蝦殼。因為美國環境保護署確實允許將魚廢料扔回海洋，所以廢貝殼通常被扔到垃圾填埋場或海洋中。將拋棄的蝦蟹殼變成富含氮的化學物質將有利於經濟和環境。甲殼類動物的殼含有 20–40％的蛋白質，20–50％的碳酸鈣和15–40％的幾丁質。幾丁質是普遍用於化妝品的含氮化學品。殼聚醣是衍生自幾丁質的纖維狀物質。殼聚醣是許多化妝品中的合法成分。它們可以有效用於皮膚護理，除臭劑和頭髮護理。 Pearl 是我創立的環保保養品品牌，旨在推廣可永續地球資源的品牌理念。

海洋之美

課程

年

視覺思維

2017年夏季

講師

關鍵詞

大衛·哈克

清晰永續發展

可交付成果

環保

品牌識別系通產品

使用的材料和軟件

包裝

Adobe套件

網頁宣傳廣告影片

格式

店面

印刷數位打印信息 Copy Center 字體 Georgia Bold Proxima Nova 調色板

140

SELECTED WORK OF MIN HUEI LU

141

SINCE

L. AR

A P E 142

C O S M ET I C

SELECTED WORK OF MIN HUEI LU

T -C O S ME

O-

COS

EAN

Pearl

EAN

OCEAN

O-

PEARL Eco-cosmeties

O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

143

144

SELECTED WORK OF MIN HUEI LU

O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

145

146

SELECTED WORK OF MIN HUEI LU

O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

147

148

SELECTED WORK OF MIN HUEI LU

O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

149

Pearl www.pearl.com

P E A R L

What’s New

eco-cos metics

Stories

Shop

Video

Contact

WHAT’S NE W

When it’s time to develop new products, our inventors don’t only look to ingredient lists for inspiration, but immerse fulfills our standards for eco-consciousness and social responsibility, possessing unique initiatives and environmental efforts. For this reason, we deem all of these shampoos more beneficial than conventional shampoos, for you and for the planet.

150

SELECTED WORK OF MIN HUEI LU

Pearl www.pearl.com

P E A R L eco-cos metics

What’s New

Stories

Shop

Video

Contact

What’s New What’s New

Stories Stories

Shop Shop

Video Video

Contact Contact

Are there really crab shells in my cosmetics? Pearl turning once discarded seafood waste into eco-friendly cosmetics products

Pearl Pearl

Pearl

www.pearl.com www.pearl.com

www.pearl.com

P E A R L eco-cos metics

What’s New

Stories

Shop

Video

PP EE AA RR LL

Contact

eco-cosmetics metics eco-cos

B E AU T I F U L O C E A N B U I LT B Y Y O U

W HAT’ S NEW

Giving ocean pollution a new life Turning Ocean Plastic into Packaging

Are there really crab shells in my cosmetics?

Pearl turning once discarded seafood waste into eco-friendly cosmetics products

Pearl Pearl

Pearl

www.pearl.com www.pearl.com

www.pearl.com

P E A R L eco-cos metics

What’s New

Stories

Shop

Video

P E A R L

Contact

What’s New

eco-cos metics

W HAT’ S NE W

Chitin Shampoo

Chitin Conditioner

OUR STO R I E S

Stories

Shop

Video

Contact

03 Body Wash Gently cleanses moisturizes to soothe itchy dry skin

Repair nourish with chitin essence

Moisturizing refreshing nourishing repairer and smoothes hair

P E A R L

385 ml e 13FL. oz. P E A R L

385 ml e 13FL. oz.

SHOWER

P E A R L

385 ml e 13FL. oz.

It’s early June and the folks at The Ocean Legacy Foundation are preparing for a summer full of ocean cleanup expeditions and community engagement.

HAIR

They’ll be spending theChitin next few months on the waters of the Pacific Northwest, 03 Body Wash 02 Conditioner 01 Chitin Shampoo

FACE

Nourishing repairer and Repair nourish with chitin essence Gently cleanses moisturizes to to do the same. soothe itchy dry skin smoothes hair isn’t the problem. It’s a durable 385 material that’soz. fabulous 385 ml e 13FL. oz. ml e 13FL. 385 ml e 13FL. oz. Plastic itself, however,

collecting plastic waste that’s littering our waters and shores, and training volunteers

BODY GIFTS

Learn More

for structures and products that are meant to last, but it’s widely being used for single-use packaging and disposable items, creating waste that won’t break Learn More Buy Now Buy Now Learn More Buy Now down for centuries. Its proper disposal is simply not a priority, as evidenced by

Pearl www.pearl.com

P E A R L eco-cos metics

What’s New

Stories

Shop

Video

Contact

1-888-733-5874 ecofriendly@pearl.com

Opening Times Monday - Friday 6:00am to 6:00pm PST Saturday - Sunday 7:00am to 3:00pm PST

68 O CE A N B E A U T Y / EC O FR IEN DLY SK IN CA R E B R A N D

151

項目

範疇

零陸/ 零捌

活動推廣設計

尋找焦點 152

SELECTED WORK OF MIN HUEI LU

找點

PROJECT

CATEGORY

06/08

INTEGRATED

FIND ING YOUR FOCU FI NDI NG FO CU S /

153

TY P O SA N FR A N C ISC O 2 0 1 7 FO C US - IN TER B ATIO N A L DESIG N C O N FER EN C E

154

SELECTED WORK OF MIN HUEI LU

Objective Create materials for a hypothetical or an existing conference. Design a visual concept that demonstrates a conceptual and typographical system. Approach I chose to redesign and expand on campaign modeling material for the 2017 International Design Conference - TYPO Focus. Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to webfonts? To be competitive, we need to be competent in web, print, mobile, type design and UX. In this project, I used 3 bright colors and a variety of circular design elements to convey the idea of “Focus”.

Finding Your Focus

Course

Year

Type Systems

Fall 2017

Instructor

Keywords

John Nettleton

Transfer Focus

Deliverables

Combination

18”x24” Poster Business system

Materials &

Street banner

software used

Event ID cards

Adobe Suite

Mobile application Event booklet

Format

Event environment

Event website

Digital

Event tickets Print Information Image ink Typeface Mr Eaves XL Mod OT Regular Mr Eaves XL Mod OT Bold Mr Eaves XL Mod OT Heavy Color Palette

FINDIN G FOCUS / TYPO SAN F RANCIS CO 2 0 1 7 FO C US - IN TER B ATIO N A L DESIG N C O N FER EN C E

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[目的] 挑選一個假想的會議或已經現有的會議設計一系列平面以及數位宣傳材料。設計一個視覺排版系統來展示會議的概念。

[方法] 我選擇TYPO San Francisco 2017 Focus-International Design Conference會議設計其會議宣傳材料。在設計行業內，焦點是不斷一直轉移的。平面設計領域含誇廣泛的範圍從網絡，印刷，數位行動，字體設計,使用者介面設計到使用者體驗設計。我使用了各種不同的圓形視覺設計元素交互穿插來傳達“不斷轉移的焦點”這一個概念。

尋找焦點

課程

年

字體系統

2017年秋季

講師

關鍵詞

約翰·內特爾頓

傳遞焦點

可交付成果

組合

18” x24”海報名片

使用的材料和軟件

街頭旗幟

Adobe套件

活動身份證行動應用程式

格式

活動手冊

打印

活動環境

數位

活動網站活動門票

打印信息 Image ink 字體 Mr Eaves XL Mod OT Regular Mr Eaves XL Mod OT Bold Mr Eaves XL Mod OT Heavy 調色板

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typotalks.com

By focusing on “Focus,” TYPO San Francisco will bring together a diverse slate of international and local speakers to explore this theme through a creative’s lens.

FI NDI NG FO CU S / YERBA BUENA CENTER

Franciso

San

Jen Bilik Menno Cruijsen Tash Wong Joachim Sautrt Agstin Garza Louise Sandhaus Chip Kidd

Carolina de Bartolo Adam Lewis Greene Nataly Gattegno Rob Saunders Mark Simonson

YERBA BUENA CENTER

Franciso

San

MAY

APRIL

TY P O SA N FR A N C ISC O 2 0 1 7 FO C US - IN TER B ATIO N A L DESIG N C O N FER EN C E

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Sarah Hyndman Nadine Chahine Erik Marinovich Sumner Stone Ellen Lupton Daniel Gjode Tobias Frere - Jones

Jeremy Liu Thomas Phinney Alastair Johnston Marco Walser Yusef Alahmad Arin Fishkin

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NO. 3346-1342

“LOSING FOCUS TO FIND FOCUS”

2017

San Franciso

YERBA BUENA CENTER

By focusing on “Focus,” TYPO San Francisco will bring together a diverse slate of international and local speakers to explore this theme through a creative’s lens.

APRIL

NO. 3346-1342

“LOSING FOCUS TO FIND FOCUS”

2017

San Franciso

YERBA BUENA CENTER

By focusing on “Focus,” TYPO San Francisco will bring together a diverse slate of international and local speakers to explore this theme through a creative’s lens.

May

FI NDI NG FO CU S /

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項目

範疇

零柒/ 零捌

書籍排版設計

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速計

PROJECT

CATEGORY

07/08

TYPOGRAPHY

RACING STAT R ACI NG M I NU T E S / Y H I A N N UA L R EP O R T

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Choose a company and redesign its annual report or corporate sustainability report. Explore innovative ways to communicate with text, graphics, and images. This process excels the quality of YHI International Limited. Approach In 2008, Richard Tay, the group managing director of YHI International Limited, made a much-publicised move to supply the Toro Rosso Formula. One racing team with YHIâ&#x20AC;&#x2122;s proprietary brand of Advanti Racing lightweight racing rims. That year, the team won the Italian Grand Prix. I redesigned YHI International Limited Companyâ&#x20AC;&#x2122;s annual report. I tried to keep the racing competition look and feel and leverage it with curated imagery that focuses on showing effective speed race. Simple yet elegant infographics were designed to add a touch of sophistication.

Racing Stats

Course

Year

Type Systems

Fall 2017

Instructor

Keywords

John Nettleton

Speed Competition

Deliverables

Motion

YHI Annual Report Materials & software used Adobe Suite Format Print Print Information Image ink Typeface Bebas Neue Minion Pro Color Palette

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S HOR T S HE ET

Objective

[目的] 目的是選擇一家公司並重新設計其年度報告。探索創新方法透過內容，圖形和圖像進行視覺溝通。

[方法] 2008年，YHI國際有限公司的集團董事總經理Richard Tay做出了廣為宣傳的舉動，向Toro Rosso一級方程式賽車隊提供YHI的專有品牌Advanti Racing輕量級賽車輪圈。那一年，車隊贏得了意大利大獎賽。我重新設計了YHI國際有限公司的年度報告。我試圖加入賽車比賽的外觀和感覺，並通過精心設計的圖像來顯示速度感的視覺設計。使用簡單而優雅的信息圖表增加精緻感。

競速統計資料

課程

年

字體系統

2017年秋季

講師

關鍵詞

約翰·內特爾頓

速度競賽

可交付成果

運動

YHI年度報表

使用的材料和軟件 Adobe套件格式打印打印信息 Image ink 字體 Bebas Neue Minion Pro 調色板

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項目

範疇

零捌/ 零捌

藝術碩士論文

人工智能設計 188

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工能計

PROJECT

CATEGORY

08/08

MFA THESIS

A.I. IN GRAPHIC DESIG A . I . I N G R A P HI C DE S I G N / MFA TH ESIS P R OJ ECT

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Objective Artificial intelligence has made amazing breakthroughs in recent years. It will influence many industries affected in the near future. In the graphic design industry, how graphic designers will respond to the impacts of artificial intelligence will be a big challenge.

Approach I would like to explore how graphic design might be used to help graphic designers overcome these near-future challenges. Help people to have a basic understanding of Artificial Intelligence. Create events and workshops to encourage designers to take advantage of A.I. technology. Strategic integration of artificial intelligence into design practice.

Artificial Intelligence Applications in Graphic Design

Course

Year

Midpoint Review

Spring 2018 -

Thesis 1

Fall 2019

Thesis 2 Thesis 3

Keywords Digital Age

Instructor

Human-Machine

Phil Hamlett

Relationship

Wioleta

Creativity

Kaminska Carolina De

Materials &

Bartolo

software used

John Nettleton

Adobe Suite

Deliverables

Format

Book

Motion Video

Digital

Event ID Cards Event Tickets

Event Schedule

Information

Posters

Blurb

App Website

Typeface Roboto Merriweather Turnip Minion Color Palette

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[目的] 近年來，人工智能取得了驚人的突破。在不久的將來它將影響許多的行業。在圖形設計行業中，圖形設計師如何應對人工智能對產業帶來的影響將是一個巨大的挑戰。

[方法] 我想探討如何使用設計來幫助設計師克服這些近期挑戰。製作宣傳短片以及書籍幫助人們對人工智能有基本的了解。人工智能作為新的設計工具能夠幫助設計師加快製作的時間，設計師將擁有更多的時間發揮創意思考。舉辦活動和研討會以鼓勵設計師利用人工智能技術帶來的優勢。戰略整合將人工智能運用在設計實踐中的。

人工智能在平面設計領域的運用

課程

年

終點審查

2018 春季 -

論文1

2019 秋季

論文2 論文3

關鍵詞數字時代

講師

人機關係

菲爾·哈姆利特

創造力

維奧萊塔卡明斯卡

使用的材料和軟件

卡羅萊納·德

Adobe套件

約翰·內特爾頓格式設計成果

打印

書

數位

動態影像活動資料

打印信息

小冊子

Blurb

海報活動環境

字體

行動應用程式

Roboto

網站

Merriweather Turnip Minion 調色板

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A.I. IN GR APHIC DE SIGN / MFA THESIS PR OJECT

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MINARVA ARTIFICIAL INTELLIGENCE APPLICATIONS IN GRAPHIC DESIGN

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Citations and References Daniel. “AI Bank Global”. Medium, Script Writing, May 15. https://medium.com/@danielreis172/ai-bank-global-254cffbcb15f Freepik. Illustration Vectors Https://www.freepik.com/home HubSpot, Background Music, Voiceover. https://www.youtube.com/watch?v=mJeNghZXtMop

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Start

Input title

Recommend list

Change color

Input copywrite

Choose templates

Change typeface

Industry Classification Setting

228

Change size

Pay system

SELECTED WORK OF MIN HUEI LU

A.I. generate poster Choose final poster

Pay

229

THEME Keyword

MIN AR VA ARTIFICIAL INTELLIGENCE APPLICA TIONS IN GRAPHIC DESIGN

Johan Adam Horn

Cape town. South Africa Design. Art Direction. Freelance.

Theme

What kind of poster would you like to create?

Artificial Intelligence Designer

Sport

Food

Style

What kind of poster style would you like to create?

Colorful

Home

230

Fashion

SELECTED WORK OF MIN HUEI LU

Playful

Retro

Chatbot

Premium

POSTER PRESET Print

Web

Mobile

Banner

CHOOSE FAVORITE STYLE Custom

Letter

Here are your image ideas.

51p0x66p0

Legal

Choose the one you like or generate more

51p0x84p0

Tabloid

66p0x102p0

Letter-Half 33p0x51p0

Legal-Half

42p0x51p0

34p11.528x49p7.276

49p7.276x70p1.89

10p1.89x99p2.551

41p6.898x59p0.661

US Business Card

21p0x12p0

Compact Disc

28p4.157x28p4.157

Colorful

Home

Chatbot

Premium

Home

A.I. IN GR APHIC DE SIGN / MFA THESIS PR OJECT

Chatbot

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CHOOSE FAVORITE STYLE Search

Here are your image ideas. Choose the one you like or generate more

Gradient

Home

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Chatbot

SELECTED WORK OF MIN HUEI LU

Premium

CREATE AN ACCOUNT

CHOOSE FAVORITE STYLE Search

MIN AR VA

Here are your image ideas. Choose the one you like or generate more

Full name

ARTIFICIAL INTELLIGENCE APPLICA TIONS IN GRAPHIC DESIGN

Birth Year

AI-Powered Posters Maker!

Zip Code

Design your business posters easily in seconds

Password

Female

Male

Forgot Password?

Password

Don’t have an account? By signing up, you accept and agree to Maravra's Terms of Use and Privacy Policy

Gradient

Chatbot

Premium

Home

Chatbot

THEME

What can I help you with? “I’m looking Colorful Teen Fashion Design Program Poster_”

Chatbot

SETTING

Hello! I’m a virtual design assistant. How can I help you today? I’m trying to start a business and I need a poster. I like things super colorful, fun and graphicy. I’m happy to help you with your business! let’s start with few questions. What type of business are you starting? It’s a casual urban clothing brand for young adult. What type of visual style you are looking for? Hmmm… Maybe mix of digital art, collage and surrealism?

Write your message here …

Johan Adam Horn

Cape town. South Africa Design. Art Direction. Freelance.

Notifications Payment App language Help & Support Feedback

Log out

Home

Chatbot

Premium

A.I. IN GR APHIC DE SIGN / MFA THESIS PR OJECT

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Premium

DATE

Day

Week

LOCATION

Month

187 S_

Year

187 Southgate Ave

2019 November

Daly City, CA 94015

187 States St

San Francisco, California

17 17 17

9:00am - 9:30am

187 6th St

San Francisco, California

Warm-up introduction Class room A

9:30am - 12:00pm

Class

1:00 pm - 2:00pm

Fashion Show

Class room A

Main Hall

Home

234

Chatbot

Premium

187 Southgate Ave

Westlake Shopping Center Daly City, CA 94015

Home

SELECTED WORK OF MIN HUEI LU

Chatbot

Premium

CONTENT

100

Artificial intelligence will generate a recommendations based on your keywords

Percentage of completion

Title

Title Fashion, fun & friends

Subtitle

Subtitle Teen Fashion Design Program

Body Copy

Body Copy Teens will learn various aspects of fashion: design, story boards, sewing and so much more! Students will show their work at an end of Fashion Show! All supplies included.

Additional Note (Optional)

Additional Note

(Optional)

Refund Policy Refunds up to 7 days before event

Date

Date 7 Nov, 2019

9:00 AM â&#x20AC;&#x201C;2:00 PM PDT

Location

Location 187 Southgate Ave Westlake Shopping Center Daly City, CA 94015

Maravra provides chat-based and voicebased solutions that interact with customers, helping them with their design process.

Back

Home

Maravra provides chat-based and voicebased solutions that interact with customers, helping them with their design process.

Chatbot

Back

Premium

Home

A.I. IN GR APHIC DE SIGN / MFA THESIS PR OJECT

Chatbot

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DETAIL ADJUSTMENT

Character Title

Font

Color Subtitle

Setup

Element

Copywriter

Date

DETAIL ADJUSTMENT

Image Location

Character

Color

Title

Subtitle

Setup

Element

Copywriter

Image

Date

Location

Color

SantElia Script

Hex value

Size

100%

#000000

Rotate Position X Position Y Back

Home

Color Web

Setup Mobile

Element Banner

Chatbot

Premium

Home

DETAIL ADJUSTMENT

Character

Back

Image Custom

Character Title

Color Subtitle

Setup

Element

Copywriter

Date

Chatbot

Premium

DETAIL ADJUSTMENT

Image Location

Character Title

Color Subtitle

Setup

Element

Copywriter

Date

Image Location

Letter

51p0x66p0

SIZE

Contrast

51p0x84p0

Width

Bright

Tabloid

Height

Legal

66p0x102p0

Position X

Letter-Half

Position Y

33p0x51p0

Back

Legal-Half

Back

42p0x51p0

34p11.528x49p7.276

Home

Chatbot

Premium

49p7.276x70p1.89

10p1.89x99p2.551

41p6.898x59p0.661

US Business Card

21p0x12p0

Compact Disc 28p4.157x28p4.157

Back

Home

Chatbot

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SELECTED WORK OF MIN HUEI LU

Home

Chatbot

Premium

CONFIRMATION

Home

Save

Chatbot

A.I. IN GR APHIC DE SIGN / MFA THESIS PR OJECT

Premium

237

[感謝] 獻給無數不可思議的貢獻者，他們全心全意為我的項目提供幫助。

[感謝] 謝謝藝術大學學院的老師。 Phil Hamlett, Mary Scott, Hunter Wimmer, Michael Kilgore, Shel Perkins, Jeremy Stout, Carolina De Bartolo, John Nettleton, Andrew Loesel, David Hake, Bob Slote, Christopher Morlan, Sandra Isla, Scott Rankin, Anne Kitzmiller, Stan Zienka, Anna Glaze, Alexandra Rollo; Thank you, to the support instructors, Scot Crisp, Michael Shehane, Hilaire Fong, Jill Ballard, Rebecca Williams, Stacy Hernandez, Yoko Ichikawa, Susan Pasley, Sheila Hancock, Monica Berini, Margaret Wooliever, Romalyn Schmaltz. 通過您的指導，熱情和榜樣，我學習了技能，技巧和更深層的思維方式，這引導我進入了最重要的領域-相信我有潛力使世界變得更美好。

感謝

感謝我的家人和朋友提供的所有支持和鼓勵。感謝媽媽的愛心支持，讓我可以堅定地追求自己的熱情。感謝父親為了把我送進研究所時穿了那些舊褲子。對於我的弟弟宜憲，在遠程視頻通話和拉斯維加斯派對中一直為我加油助威。對於我的室友Wendy和Peggy，與室友一起整夜熬夜趕設計以後做出的美味的晚餐和早餐。謝謝我的治療師Benji，與他的包容性的對談中啟發了我對種族多樣性的認識，並將其發展為品牌重塑的Bratz設計項目。感謝我的朋友Luigi Nardi，他為“設計中的人工智能”理念做出了貢獻，並將其轉變為我的MFA論文項目。感謝我的朋友和同學們給我的啟發，並給了我所有你發自內心的笑聲。

聯繫

學校

裝訂

呂閔繪

美術學院大學院

密鑰打印和裝訂

+1 530 551 8030

平面設計系

1934公園大道A套房

舊金山，CA94105

奧克蘭，

電子郵件

CA 94606

luminhuei@yahoo.

講師

com.tw

瑪麗·斯科特

網站

攝影

福布斯大道396號。

luminhueiportfolio.

呂閔繪

D單元

列印圖形圖像

com/

加利福尼亞州舊金山94080 紙張 Red River # 60lb Text Uncoated 字體 Noe Display Bold Noe Text Regular DIN Regular Sabon LT Regular

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Thank You To the myriad of incredible contributors who have dedicated their thoughts and help to my projects.

Thank You Thank you, to the instructors at the Academy of Art University. Phil Hamlett, Mary Scott, Hunter Wimmer, Michael Kilgore, Shel Perkins, Jeremy Stout, Carolina De Bartolo, John Nettleton, Andrew Loesel, David Hake, Bob Slote, Christopher Morlan, Sandra Isla, Scott Rankin, Anne Kitzmiller, Stan Zienka, Anna Glaze, Alexandra Rollo; Thank you, to the support instructors, Scot Crisp, Michael Shehane, Hilaire Fong, Jill Ballard, Rebecca Williams, Stacy Hernandez, Yoko Ichikawa, Susan Pasley, Sheila Hancock, Monica Berini, Margaret Wooliever, Romalyn Schmaltz. Through your guidance, passion, and example, I have learned skills, techniques and a deeper way of thinking that has led me to the most import thing— belief that I have the potential to make the world a better place.

Thank You

Thank you, for all my family and friends who have provided support and encouragement in all that I’ve worked towards. To my mom, for her loving support, so that I can set my heart on pursuing my passion. To my dad, for wearing those old trousers while putting me through college. To my brother, Yi-Hsien, for always cheering me up in those video calls and for the Las Vegas party. To my roommates, Wendy and Peggy, for making so many delicious dinners and breakfasts after staying up all night. To my therapist, Benji, for inspiring me to increase my awareness of ethnic diversity and developing it into a rebranding Bratz design project. To my friend, Luigi Nardi, for contributing to the idea of “Artificial Intelligence in Design” and turning it into my MFA thesis project. To my friends, and classmates for inspiring me and giving me all your hearty laughter.

Contact

School

Bindery

Min Huei Lu

Academy of Art

The Key Printing

+1 530 551 8030

University

& Binding

Graduate School

1934 Park Blvd,

of Graphic Design

Suite A

luminhuei@yahoo.

San Francisco,

Oakland,

com.tw

CA94105

CA 94606

Website

Instructor

Printing

luminhueiportfolio.

Mary Scott

Graphic Imagery

com/

396 Forbes Blvd. Photography

Unit D

Min Huei Lu

San Francisco, CA 94080 Text Stock Red River # 60lb Text Uncoated Typeface Noe Display Bold Noe Text Regular DIN Regular Sabon LT Std

239

平面設計藝術碩士

精選作品

貳零壹陸至貳零壹玖

呂閔繪

柒欄網格 240

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