ILR 2000 - 002 by Luminous – International Lighting Magazine - ILR

002

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International Lighting Review

Revue Internationale de l’Eclairage

Internationale Licht Rundschau

Revista Internacional de Luminotecnia

Philips Lighting BU Luminaires

International Lighting Review Internationale Licht Rundschau Revue Internationale de l’Eclairage Revista Internacional de Luminotecnia

ISSN 0020-7853 ISSN 0165-9863 ISSN 0035-3388 ISSN 0167-7608

51th year / issue 002 Founded in 1949, International Lighting Review is devoted to all aspects of lighting. Published three times a year, it reports extensively on developments and trends in lighting, on actual problems encountered in lighting design and technology, and on outstanding projects from all over the world. ILR is richly illustrated with colour photographs and drawings covering more than 50 pages. Published by Philips Lighting, Luminaire Group Produced by LiDAC, Lighting Design and Application Centre, Eindhoven, the Netherlands. Editorial office Address: P.O. Box 721, 5600 AS Eindhoven, the Netherlands. Telephone: administration 31 40 275 5779; Editors: 31 40 275 52 52 / 31 40 275 74 85. Telefax: 31 40 275 78 00. E-mail: LIGHTING.ILR@PHILIPS.COM Internet: http://www.lightingreview.com Bank: Postbank Amsterdam. VAT Reg.no. NL005476604B46. Chief Editor and Art Director: JF Caminada. Editors: Derek Parker and Marcel Janse. Photography: Rien Valk. Artwork: Jo van Hemert. Layout: Marie-Louise Mannaerts. Client services: Franka Heesterbeek. Translation: Philips Translation Services. Pre-publishing by Neroc, Eindhoven. Printed by Roto Smeets Services, Eindhoven. Subscriptions / Back Numbers: see at the end of the magazine. Correspondents Argentina: Guillermo Spini, Casilla de Correo 3479, Buenos Aires. Australia: Lynden Kirkness, 34 Waterloo Rd, North Ryde, N.S.W. 2113. België/Belgique: H Leclercq, 2 Stationstraat 80, 1070 Bruxelles. Brasil: Isac Roizenblatt, Caixa Postal 8681, Sao Paulo. Canada: Jorge M Pereira, 9 Invergordon Ave., Toronto, Ontario M1S 2Y9. Chile: Carlos Seisdedos M, Casilla 2687, Santiago. Colombia: Luis Enrique Martinez S, Apartado Aereo 4282, Bogotá. Costa Rica: C Katsava, Apartado Postal 3214, San Jose. Denmark: H J Jacobsen, Sydhavnsgade 23 , DK-1780 Copenhagen. Deutschland: C H Zieseniß, Lerchenweg 14a, 21244-Buchholz. Ecuador: Carlos Valencia, Casilla 343, Quito. España: Fernando Vila, Martinez Villergas 2, Madrid 28027. Finland: Petri Pekola, P.O. Box 4, 04601 Mäntsäla. France: M Coupez, 9, rue Pierre Rigaud, 94200 Ivry-sur-Seine. Greece: Ion Economopoulos, 7, Artemidos Str., 15125 Paradissos Amaroussion-Athens. Hong Kong: J Chu, G.P.O. Box 2108, Hong Kong. India: V K Divadkar, 29 Alipore Estate, 8/6/1 Alipore Road, Calcutta 700027. Indonesia: S Marino, Purwakarta – Jawa Barat. Ireland: N J Moran, Newstead, Clonskeagh, Dublin 14. Italia: Mariangela Speroni, Via G Casati 23, 20052 Monza. Japan: Dr K Narisada, 2-612 Asahi, Kuzuha Hirakata, Osaka 573. Kiyoshi Sugimoto, 2-13-37 Kohnan, Minato-ku, Tokyo 108. Kenya: Umakant Harish Pandit, P.O. Box 17756, Nairobi. Korea: Y C Hwang, C.P.O. Box 3680, Seoul. Malaysia: K.C. Wong, P.O. Box 12163, 50768 Kuala Lumpur. México: Javier Romer, Norte 45, No. 669, 02300 Mexico DF. Nederland: M Jacobs, Tooroplaan 6, 5591 AL Heeze. New Zealand: Chris Huff, P.O. Box 1041, Mt Albert, Auckland 1. Norge: Torgeir Sogge, Ropernveien 4, 1335 Snaroya. Österreich: Walter Stefanik, Triesterstrasse 64, A-1100 Wien. Pakistan: M K Shabazker, P.O. Box 7101, Karachi-3. Paraguay: M Haber, Casilla de Correo 605, Asuncion. Perú: Tomás Sandoval, Apartado 1543, Lima 18. Philippines: Anastacio R Martirez, P.O. Box 911 MCC, Makati, Metro Manila. Poland: Marek Lasinski, Ul. Kossaka 150, 64-920 Pila. Portugal: Vitor Vajao, Philips Iluminaçao, Lda. Apartado 1331, 1000 Lisboa. Romania: Florin Pop, str. C. Daicoviciu 15, RO-3400 Cluj-Napoca. Schweiz/Suisse: Job Daams, Allmendstrasse 140, Postfach, 8027 Zürich. Singapore: K Seshadri, P.O. Box 340, Toa Payoh Central Post Office, Singapore 9131. Sverige: Leif Berggren, Estlandsgatan 140, S-122 37 Enskede. Taiwan: Claudia Luo, P.O. Box 22978, Taipei. Thailand: N Panlop, P.O. Box 961, 10500 Bangkok. Turkey: Dr Haldun Demirdes, Talatpasa Cad. no. 5, 80640 Gültepe/Istanbul. United Kingdom: David Greaves, 420-430 London Road, Croydon CR9 3QR. Uruguay: Luis Jubin, Canelones 1367-305, Montevideo. USA: Mark Roush, Philips Square, 200, Franklin Square Drive, CN 6800 Somerset, NJ 08873. Venezuela: J J Quagliano, Apartado Aéreo 1167, Caracas 1010-A. Zimbabwe: Derek Warner, P.O. Box 994, Harare. Copyright Normally speaking, articles published in International Lighting Review may be reprinted, either completely or in part, with prior written authorisation from the publisher. However, in those cases where the artwork concerned is not the property of ILR, it is not in our power to grant permission to reproduce this. The views expressed in this journal by third parties are not necessarily those held by the publisher. The editor reserves the right to edit and abridge articles for publication.

Front cover: KENZO flagship store (see page 14) Photo: Philips Lighting Denmark / Børge Klamer Foto

I n t e r n a t i o n a l Lighting Review Contents

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http://www.lightingreview.com

Forum

Editor’s notes

Spanish fashion

News from the world of lighting

Shop lighting Projects Fashion Jolanda Tielens-Aarts

Spain

Sfera, one of the new types of shops from El Corte Inglés, relies on lighting to create a dynamic, fashionable atmosphere

14 p.14 Stig Gejl

p.14 Carsten Bahnsen

p.14 Anna Maria Indrio

Enticing fashion displays

Denmark

Kenzo, a new fashion house in renovated premises, has been given an exciting lighting design

Supermarkets 18

Supermarkets…all under control Three large chains of supermarkets where lighting control plays an important role

p.20 Pascal Loiré

p.20 Maroun Najem

20 24 26

Carrefour’s new lighting concept Montesson France Comfort and efficiency in Cora Anderlecht Belgium Daylight linking in Tesco Swansea Wales

Shopping mall 46 p.26 Stuart Dell

p.26 Clive Baily

Metropoli shopping mall

Italy

Giuliano Fumagalli

This 60 000 square-metre site in Milan accommodates eighty shops and stores

p.46 Giuliano Fumagalli

Design 12

Scrabble A modular approach for shop lighting that offers the interior designer the ultimate in lighting flexibility

p.12 Jean-Pierre Lemoine

p.12 Jacques Sergent

New concepts 28

Shop Lighting Vision project Some parts of the first results of this project are described in a series of four articles.

30 34 36 40

The future shopping experience The world of the retailer The future in shop lighting Shop formulas demonstrated

Index Quick-reference index, listing the 8 latest issues of ILR

Josephine Green Stephen Anderson Sjef Cornelissen Jolanda Tielens-Aarts

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ColorWorld

A shop with two faces

The first-of-its-kind outlet specialising in top-quality cosmetics

Fashion and Lifestyle department store Hout-Brox in Uden

Left ColorWorld in Amsterdam. The well-lighted interior is designed for the visual comfort of the customer.

The Hout-Brox Fashion and Lifestyle department store in Uden, The Netherlands. The front and rear entrances are similarly lighted.

Bottom The product display includes no fewer than 1000 shades of lipstick and nail varnish

Sjaak Henselmans, Amsterdam

ColorWorld, opened in Amsterdam in September of last year, is a shop where everything is to be found in the area of decorative cosmetics. The enormous selection of products, from lipsticks to nail varnishes, in all possible colours, are on display in a specially-designed shop in the Boven ’t Y shopping centre in Amsterdam-Noord. This is the first outlet of its kind in The Netherlands, but more are shortly to follow, and interest is already being shown in the concept abroad. The design of the shop interior involved both the outfitting and the lighting. In view of the small area available, it was decided to adopt a wall layout, one side of the shop for the display furniture and the other side for the so-called ‘test wall’where customers can try out the various products. The use of colour in the interior has been kept to a minimum, the product itself being colourful enough. What was very important, however, was the need to ensure that all the 1000 colour shades in each product range would be accurately rendered by the lighting. This meant employing lamps having good colour rendering properties in combination with high lighting levels. Consequently, both the displays and the test wall are directly illuminated by downlights, both fixed (CDM-T 35 W/830) and aimable (SDW-T 50 W). In addition, the test wall has its own built-in mirror lighting (50 W halogen) to ensure the complete visual satisfaction of the customer. Additional, well-screened indirect and dimmable fluorescent lighting (TLD 36 W/930) serves to heighten the sense of space in the shop interior whilst at the same time helping to create a pleasing ambience. Architect: Buro van der Goes bi, BNA, Hilversum Lighting design: Philips Lighting and Buro van der Goes

The new Hout-Brox department store in Uden, The Netherlands, was opened in 1999 following a fire in which the former building was completely destroyed. The three-storey building, with its decorative brick façades (front and rear) and copper roof, houses two sales floors and a restaurant. This is a medium-to-high-end establishment, and the aim was to announce this to passers-by. One solution would have been to simply leave the store lights burning after dark, but this would have left the attractive façade in total darkness. Obviously, this would have to lighted, but it was decided to limit this illumination mainly to the vertical architectural elements formed by the junctions of the curved recesses. These are lighted from above by medium-beam Decofloods (SVF 606 with SDW-T 50 W), the warm light of which brings out the rich brown colour of the bricks. At the same time, the glancing angle of this light serves to reveal the details and texture of the brickwork. The option of placing these floodlights in the ground beneath the entrance canopy was rejected on the grounds that this might have formed a sort of light barrier for people entering the store.The crossed stainless steel arches linking these vertical elements are also illuminated. This has been done with side-emitting glass fibres, which are housed in the arches themselves. The fibres are powered from Octopus light generators fitted with the MasterColour CDM-T lamp, and this rather cool light contrasts perfectly with the warmth of the floodlighting. Finally, there was the two-tiered roof to be considered. This had to form, as it were, the icing on the cake. And what better than to use simple tubular fluorescents for this purpose. The lamp chosen was the TL colour 840, housed in special waterproof luminaires. These run in lines round the base of each roof, from where they shine upwards to provide a glancing light to reveal the curve of the roof structure whilst at the same time bringing out the attractive green colour of the verdigris. Architect: Bonnemayer Architecten, Uden Lighting design: Ruud Bagen, Philips Lighting The Netherlands

FORUM

Europe is looking to the east

Ahold supermarkets and megamarkets Ahold is at present the most important retailing company in the Czech republic and includes both Mana supermarkets (1000 m2) and Prima megamarkets (3000 m2). In the Mana supermarkets, the general lighting is provided by surface-mounted tubular fluorescent luminaires fitted with the efficient electronic ballast and low-brightness mirror. The TL-D 58 W/830 lamp gives an average horizontal illuminance of 500 lux. The accent lighting in these supermarkets makes use of SDW-T downlights that can be aimed in any direction. The general lighting in the Megamarkets is provided by rows of suspended tubular

LaHalle’s new ‘classical’ lighting concept.

In the near future, the European Union, at present comprising 15 countries, is expected to expand to include another 11 countries, with an increase from 376 million to more than 500 million inhabitants. Huge chains of retailers, first in the food sector, followed by the fashion sector, have already started to expand eastwards. Shop formulas throughout Europe will become one. Two well-known names now becoming familiar to eastern Europeans are La Halle Fashion and Ahold. La Halle Fashion La Halle is a fashion discount store of the international André Group of companies, with more than 200 outlets in France. It, too, has recently opened new shops in Eastern Europe – 26 in Poland and 9 in Czechoslovakia. The shop pictured here is in Szczecin in northwest Poland. La Halle’s new lighting concept is strongly supportive of its new European shop formula. Rows of huge, well-spaced models of ‘classic lamp shades’, each housing three widebeam CDM-TD 150 W downlights, are suspended just above the products displays. This lighting helps create a very cosy, intimate atmosphere that is aimed at putting shoppers at their ease. General lighting is provided by a trunking system of suspended tubular fluorescent luminaires fitted with TLD 58 W/830 and HF ballasts. Those along the walls have an asymmetrical rather than the normal symmetrical wide-beam light distribution. Lighting design: Pascal Loiré, Philips Lighting, France in cooperation with Michel Brunet, technical manager La Halle Fashion (projects France) and Michel Zipper, Projectmanagement La Halle Fashion (projects Poland)

Ahold Mana supermarket and Megamarket.

fluorescent luminaires each fitted with two TL-D 58 W/840 reflector lamps of a neutralwhite colour to give an average horizontal illuminance of 750 lux. Where accent lighting is employed, using track-mounted SDW-T 100 W spotlights, this general lighting is reduced in level by employing single-lamp luminaires. Lighting design: Roman Jedlicka, Philips Lighting Czech Republic

Globalshop Fair 2000

Renewed CIE Web Site

International retail event in Chicago

http://www.cie.co.at/cie

The Globalshop Fair 2000 held in March has been labelled a huge success. More than 15 000 architects, lighting professionals, store designers and executives gathered here for the biggest annual three-day event in the international retail industry. Among the most popular presentations was the centrepiece ‘Stores of the Future’, which drew the attention of visitors to the new technologies in lighting, multimedia presentations, touch screens, body scanners, and many other things. Merchandise displays employing colourful acrylic materials were prominent, as were dynamic translucent light-emitting display panels used in wall presentations, where these served to back-light the products. Escalators adorned with coloured light

Very early in the ‘Internet era’ the CIE already had its own Website. In May of this year a completely new CIE Website went ‘public’. Emphasis is on maximum information with a minimum of navigational effort at high transfer speeds. A few highlights of the new additional information: A list of all Publications is given, with direct links to abstracts that also give the names of those who participated in their preparation. All existing Technical Committees are listed, together with their terms of reference. The new Study Groups (that use Internet via automated EmaiI Discussion Groups) are also listed. The latest CIE NEWS edition (four annual issues) is always directly available for downloading, as are the back issues from

panels encouraged visitors to explore the shop further, while Internet stations for personal shopping, and chat and music corners with video presentations for waiting customers helped to make for a pleasant and informative stay in the shop. Philips lighting presented new luminaires fitted with energy-saving Mastercolour lamps and slimline TL5 fluorescents.

Pascal Loiré, Philips Lighting France

Philips Lighting

Philips Lighting Czech Rep

Philips Lighting France

Two well-known names now becoming familiar to eastern Europeans

the last two years. All forthcoming CIE Conferences and Symposia are detailed on the Web, as are abstracts of the proceedings.

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FORUM

Kristea and Garnea

Two high-quality merchandising environments in the centre of Shanghai

Pendant luminaires, the ultimate in shop-lighting flexibility Philips Lighting China

Shanghai shopping

The accent lighting is of two sorts: dichroic downlights above the sales counters and track-mounted spotlights for the wall displays.

Times Square The establishment of Shanghai Times Square symbolises the remergence of modern Shanghai as the region's business and financial centre. Situated at the prime commercial section of the famous Zang Yang Road in the Shanghai Pudong district,

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Shanghai Times Square comprises a 30storey office tower, a 27-storey office and residential tower, and a six-level generalPhilips Lighting China

It is often hard to create lighting accents in a store because of the high output of the general-lighting system. This is why Philips Lighting is introducing the Kristea

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D Kristea Metal: A: CDM-T 150W B: PL-T 42W C: QL 85W/830 Kristea Prismatic: D: CDM-T 150W E: QL 85W/830

E Philips Lighting China

Xin Hua Lian fashion store Shanghai, in the middle of China's eastern coastline, is the country’s largest city. It is also its main commercial and financial centre and a true shopping paradise. The Xin Hua Lian fashion store on the reconstructed Huai Hai Road, one of the busiest streets in Shanghai, is typical of the high-class retail establishments to be found in this bustling international metropolis. The lighting in this high-end fashionable department store has been designed to highlight top-of-the-line items and to direct the customer’s attention to merchandise that offers the owners the highest profit margins. The high-ceilinged entrance hall is lit by 70 W metal halide downlights of 4200 K, while the general lighting in the store proper is provided by ceiling-recessed compact fluorescent downlights (2x18 W PLC). This lighting has a colour temperature of 4000 K with good colour rendering (Ra > 80). The accent lighting is of two sorts. The sales counters are lit by dichroic downlights (50 W LV) recessed in the ceiling above, while wall displays are lit from an angle by track-mounted spotlights (QCN210/50 W).

merchandise shopping complex. The main aim of the lighting was to emphasise the high-quality merchandising environment and to create a neutral and inviting atmosphere in the shopping areas. The level of the general lighting was therefore set at 500 lux, with a colour temperature of 4000 K and a good colour rendering index (Ra > 80). By day, the spacious entrance area in the six-storey-high atrium receives abundant daylight. At night it is lighted by MDK highbay luminaires fitted with 400 W HPI-BUS metal halide lamps. All the lighting on the various sales floors is housed in the ceiling. The general lighting is provided by a combination of individual fluorescent ceiling tiles (FBS601/2xPLL 36 W) and fluorescent downlights (2xPLC 26 W). The same ceiling tiles placed in continuous rows also provide the all-important visual guidance for shoppers. Additional guidance lighting is provided by the fluorescent cove lighting (TMS012/136 battens) hidden above the various display areas provided with false ceilings. Accent lighting is by strategicallyplaced adjustable dichroic downlights (50W LV). Lighting equipment: Philips Lighting, China

The downlights and fluorescent cove lighting are designed to match the architectural ceiling as guidance light for customers.

(top) and Garnea (bottom) range of pendant luminaires. With their aesthetic design they are bound to make customers stand still for a closer look at the display. Suitable for use with a wide variety of light sources, they come complete with a broad range of accessories to create the right atmosphere in any situation. In addition, the luminaires may also be used for general lighting purposes. The luminaires are easy to install and require minimal maintenance. The suspension cables can be easily adjusted during installation, while the base plate permits of installation against most ceiling surfaces. With an adapter, the luminaires can even be mounted on an existing track system.

FORUM

eBusiness market place Philips Lighting intends to focus on an online market place to create pools for information and advice to specifiers and to stimulate transaction convenience to distribution partners.

Some examples of actual web-based activities of Philips Lighting – www.lighting.philips.com 1. lighting design information (International Lighting Review) 2. searchable catalogue material (Philips Lighting) 3. order transaction facilities (Philips Lighting, The Netherlands)

Predictions of the growth of eBusiness are both rapid and enormous. The latest predictions by the Gartner group – a leading international analyst in this field – are for online world wide Business to Business growth from $0.953 trillions in 2001 up to $7.3 trillion in 2004. For comparison, the entire US retail market is currently valued at $10 trillion. eBusiness offers great opportunities to increase the effectiveness of communication. In marketing terminology it can help to ‘up-sell’ products and services, offer added value, and help manufacturers and distributors alike to manage their mix. Concept of communities and online market places Before considering the options available to the lighting manufacturer, we first have to examine the concept of communities and online market places. A community can be regarded as a collection of companies with similar interests. These companies come together in an attempt to provide a more interesting and rewarding offer through a single Internet site, an online market place, compared to that of individual company sites. It is the idea of creating a sum that is greater than all of the parts. Different options can be faced by the lighting manufacturer today. There are eight

Philips Lighting eBusiness strategy A combination of digitally-enabled business platforms (transaction convenience for wholesalers), on-line acquisition support tools (for installers), and segment-specific ebusiness solutions ( for specifiers & end users) Specifiers

Segment-specific solutions for end users & specifiers

End customers

Installers

Installer marketing pull and design support

Distribution Partners

Wholesaler transaction support platform

Philips Lighting

eBusiness Foundation

possible scenarios to be considered: 1. The creation of a community with manufacturers of complimentary products. 2. The creation of a community with manufacturers of competitive products. 3. So-called triangle ordering. In this scenario the manufacturer focuses on the demand generation process where an order option is included that links directly to the distributor. 4. The creation of a so-called ‘vertical community’ with an existing channel partner. 5. To participate with a new e-market place or ‘infomediary’. 6. To introduce channel conflict – the direct sell site. 7. The creation of direct-sell sites to large end users. 8. The final option is a mix of some or all of the above. Working closely with existing distribution partners Philips Lighting has carefully considered all of the options and has decided to adopt a strategy based upon the fourth option, namely ‘vertical market integration’. This means working closely with our existing distribution partners to create a streamlined and efficient supply chain whilst offering levels of service unmatched by pure eBusinesses. In adopting this strategy, Philips Lighting intends to focus on two main elements. First, to create business pools for information and advice to specifiers such as architects, lighting designers, engineers and end-users. Second, to stimulate transaction convenience to distribution channels such as wholesalers and installers. From the manufacturer’s perspective, ‘e’ elements include order management, on-line ordering, invoicing, query control, technical helpdesks, lead time and availability information, reporting, sales lead development, literature fulfilment, pricing, and marketing tools. These are a mixture of pure information exchange and transactional elements. The aim for manufacturer and distributor alike should be to provide easy and transparent access for the specifier, installer and end users to product information, pricing, reference case studies, energy-saving calculation tools, lighting design information, and quotation generations, to mention but a few. The ‘traditional way of doing business’ (in person, or by telephone and fax) will not disappear. Our industry, like others, will still rely on the personal touch and human relationships, and this will remain as strong as ever. But eBusiness will make these relationships so much easier and more efficient. The New World of business will demand speed of thought and action. In the near future, Philips Lighting ‘e-teams’ will take the initiative to intensify the dialogue with the existing business partners to extend the present web Philips Lighting eBusiness activities. Eric de Clercq eBusiness manager of the Business Unit Lamps of Philips Lighting.

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Editor’s notes

Sobriety or clean interiors Are we entering a period of minimalism, or perhaps only one of sobriety? When looking at the new Kenzo shop in this issue one could think so. Minimalism has something sympathetic about it in these days of noise and excitement. Why not let the space and the materials…stone, steel…speak for themselves. And it is precisely in shops where too much is a current danger. Too many products on display and too many technical means employed to show them, especially on the ceiling. The following lighting practice dialogue might sound familiar: ‘Hey, mister lighting designer, can you come and have a look…we have a problem. We have no room for your luminaires because the ceiling is already occupied by something else. Can we move them a bit?’ Many of us may then have thought: ‘Why should MY lighting make room; why not the other things?’ Answer: because the lighting was the last thing thought of. In shops, as in so many other interiors, the space in general and the ceiling in particular is becoming cluttered with all sorts of ‘essential’ services. Ventilation ducts, loudspeakers, movement detectors, cameras and, of course, the lighting, are all vying for space. It’s full up there. Perhaps it is why architects like a plastered ceiling, the illusion being that this super-smooth looking white surface will remain unsullied, even if only for a brief while. All that this beautiful, almost abstract smooth white surface needs is simply a wash of light. What a wonderful opportunity to show what can be done with indirect ambient lighting.

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It seems, anyway, that shops are calling out for more visual quietness, although true quietness is perhaps impossible to achieve with the incessant beat of a rock band in the background. So what can be done about this proliferation of equipment, all claiming the same surfaces and volumes? Seemingly nothing. But wait, there is an old designer’s trick that is worth trying. If you have more objects than you would like, make groups of them. This may help restrict their visual impact. For

Philips Lighting Spain

example, thirty widely-scattered downlighters are much more visually intrusive than the same number of units placed in a row. The arrival on the market of ‘multiple’ luminaires is therefore to be welcomed. More ‘verticalism’ is possibly another component of today’s lighting engineering. Here in shops, perhaps like almost anywhere else, the eye is asked to perceive things in vertical planes. Even on shelves, it is the product only that has to speak. So

anything that can help reduce clutter in the shop is good. Finally, colours. The use of saturated colours, like the intense red used in this Spanish shop, and as produced by coloured light filters, is on the increase. Both indoors and outdoors it seems there is a need for more colour. And strangely enough, in combination with white ambient light from fluorescents or CDM lamps. JF Caminada

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2 Jolanda Tielens-Aarts

The atmosphere in this recently renovated store had to be in line with that of the fashionable shops in Spain…clean, modern and bright, with lots of sparkle and enjoyment

Spanish fashion Sfera, Spain

The store’s new lighting concept hinges on a very high lighting level and the use of contrasts to create a dynamic, fashionable atmosphere

ilr 002 shops/projects

Philips Lighting Spain

The Lighting

his store, with the name of Sfera, is located in the city of Valladolid. It is one of the new type of shops from El Corte Inglés, the well-known chain of large department stores in Spain, that is trying to compete in the hard world of fashion for youngsters. The store, just recently renovated, has been given a completely new interior and lighting formula.

The atmosphere in the store prior to renovation was rather dull. A blanket of light covered the merchandise, with hardly any sparkle or contrast. This was largely the result of the widespread use of fluorescent lighting employing low-brightness luminaires. The challenge when designing the new lighting was to help create an environment more in keeping with the progressive retail world of today. This meant it had to be clean, modern and bright, with more sparkle and enjoyment. And the luminaires needed to play a dominant role in the total interior design. They had to be integrated in the whole concept and provide the extremely high lighting levels needed to create a modern image. Much more contrast was needed than in the past, with more emphasis on the play between bright accents and deep shadow. Entrance The entrances are lighted with metal halide

downlights. The high lighting levels serve to warn the shopper – look out, you are in for a surprise. But the luminaires themselves are scarcely noticeable, which means that the focus of attention is immediately drawn to the welllighted products on display. General lighting The general lighting is provided by two quite different lamp types: the Mastercolour CDM and the compact fluorescent lamp (PLT). The former furnishes sparkling general lighting full of contrasts, while the latter makes a softer, diffuse contribution to this. The lighting level of 800-1000 lux has been achieved by keeping to a small luminaire spacing of 2x2 metre. This concept has resulted in a pleasant, relaxed atmosphere, which is much appreciated by the youth of today. Accent lighting In order to draw attention to the clothing and the displays, a large amount of accent lighting

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1 (See page 6) Sfera department store, Spain. Spots (Mezzo MBN210 near the wall and Scrabble MBX500 in the remaining areas) equipped with CDM-T 35 W/830 highlight the merchandise.

4-6 Two areas where daylight enters via windows covered with canvas. Here, suspended luminaires (Garnea) equipped with CDM-T 150 W provide direct lighting for the display below while part of the light also illuminates the canvas window covers.

2 A grid of downlights (FBS 245) equipped with compact fluorescents (2xPL-T 42 W/830) creates a diffuse basic lighting.

7 The walls are uniformly lighted with a luminaire having an asymmetrical light distribution (TBS 105). Spots (MBN 210) equipped with CDMT 35 W/830 are placed between the asymmetric luminaires highlight visuals, displays, and clothing stocked on the shelves.

3 A preliminary design sketch embodying Scrabble luminaires (MBX 500 special), which are added to the grid to give the general lighting more contrast. The downlight module in the centre (CDM-T 70 W/830 60°) makes the atmosphere more dynamic, while the other two modules (CDM-T 35 W/830 24°) are adjustable to accentuate the clothing.

8 At night, the daylight entry above the staircase in the centre of the shop is illuminated by wall-mounted uplights.

Philips Lighting Spain

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Philips Lighting Spain

spread over the whole store is needed. And to integrate this lighting as unobtrusively as possible in the design concept, it was decided to employ Scrabble luminaires. In these luminaires it is possible to combine the accent lighting with the general lighting. So in fact only one luminaire is needed at any location instead of two, thus keeping the number of ceilingmounted luminaires to a minimum. The Scrabble luminaire has three elements: the one in the centre, which contains a CDMT 70 W/83 and a wide-beam reflector, provides the general lighting, while on either side are CDMT 35 W/83 and a 24-degree reflector to give the accent and the illuminance needed in the vertical planes. The reflectors of this system can be rotated through 40 degrees, so allowing the accents to be placed exactly where they are needed. Integrating the accent lighting in this way makes for enormous flexibility. It is spread over the entire store and is thereby independent of the interior layout.

Wall-rack illumination Good lighting on the walls contributes to better orientation in the store. It is above all the upper part of the wall that is important in this respect, because this is visible from anywhere on the floor. And because the wall presentations are regularly changed, it was important to come up with one lighting solution that would be suitable for all types of presentation. These requirements resulted in a concept that comprises general illumination of the walls using an asymmetrical tubular fluorescent luminaire fitted with a High Output TL 5 lamp, combined with a CDM-T spotlight to accentuate the products and emphasise their quality. In this way, the products displayed on the wall shelves are brightly lighted and rich in accents. The effect is both modern and dynamic, which is in keeping with the image that Sfera is striving to create. Daylight The ingress of daylight imbues the store with an

atmosphere that is full of variety. The high level of daylight at the back of the store exerts a very powerful force of attraction on incoming visitors. In the evening, the artificial lighting takes over. A row of bright (Garnea) CDM-T luminaires makes sure that not only are shoes illuminated, but also the space and the window blinds. There is thus no danger of creating ‘black holes’ where the window openings are. During the day, the luminaires have a guidance function. They are clearly visible from the entrance, and attract attention by virtue of their brightness. ■

Interior design: El Corte Inglés Lighting design: Jolanda Tielens-Aarts, Philips Lighting LiDAC The Netherlands in cooperation Philips Lighting LiDAC, Spain and the engineering department El Corte Inglés

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Design

A modular approach for shop lighting that offers the interior designer the ultimate in lighting flexibility

Philips Lighting

Scrabble

hat is it that draws people to a shop? What makes them stop and look at a particular display rather than one in a neighbouring store? It is, of course, the enticing way the merchandise is presented. And here the lighting plays a very important role. Above all else it must be unobtrusive, for it is not the lighting hardware that the shopper has come to admire but the products illuminated by it and the ambience created. But good lighting is also about flexibility. A shop owner needs to be able to provide a combination of different sorts of lighting – general, accent, mood, architectural – each with its own specific light distribution, aiming angles, colour and colourrendering quality, and each capable of being quickly and easily modified to suit changes in interior shop layout and design. Scrabble, the latest range of shop-lighting luminaires from Philips, which was launched in April of this year, has been specifically designed to meet all the above requirements. The grid-light concept Scrabble is based on the grid-light concept. This involves grouping several reflectors, up to a maximum of four in number, in a single compact luminaire in the form of a metal frame or grid. The reflectors are of the open, rotationally symmetrical type, and are fully gimballed so as to allow them to be easily aimed in any direction. They can be fitted with a range of different lamp types and offer a choice of beam angles. All the reflectors are fully interchangeable, and being ‘faceted’ they help to reduce the

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chance of glare. The advantage of the grid-light system of concentrating several light points in one single product is that it gives consistency of appearance to the shop. It is also an easy way to group the lighting in the ceiling or the wall, and there is no obtrusive lighting rail to spoil the effect. Recessed, surface mounted or suspended The luminaire, or frame, employed in the Scrabble grid-light system can be recessed, surface mounted or suspended, as the situation requires. Scrabble recessed luminaires, or downlights, are the obvious choice when unobtrusive lighting is called for. This is why they offer the widest choice of lamp/optics combinations (see below). However, where the emphasis is on creating a pronounced lighting image, as with some table-top displays and shop windows, the last thing the interior designer is looking for is modesty. Here the trendy suspended and surface-mounted Scrabble luminaires really come into their own. In the case of the former, luminaire orientation is either horizontal or vertical, while for surface mounting the luminaire orientation is fully adjustable. Lamp/reflector combinations The number of reflectors that can be incorporated in the Srabble system, the lamp choice, and the light distribution depend on the mounting version chosen.

Philips Lighting

1 The reflectors are fully gimballed to allow them to be easily aimed in any direction. 2 Scrabble is available in recessed, suspended and surface-mounted versions. 3 The right ambience can be created with the appropriate lamp/reflector combination.

Number of reflectors The Scrabble luminaire intended for recessed mounting in the ceiling can accommodate one, two, three or four reflectors. The last-mentioned version is available in both in-line and square configurations. The Scrabble luminaires for suspended or surface mounting can accommodate two or four reflectors, either in line or in a square configuration. Lamp choice The Scrabble recessed downlight luminaires will accommodate the SDW-T White SON (50 W/100 W), the CDM-T metal halide (35 W/70 W), the CDM-R30 reflector version of the metal halide (35 W/70 W), and the QR111 halogen (100 W). A special compact version of the Scrabble recessed luminaire is available for the QR111 50 W halogen lamp. The Scrabble luminaires intended for suspended and surface-mounting are based on the QR111 50 W halogen lamp. Light distribution Scrabble recessed downlight luminaires offer the user a choice of four light distributions, or beam angle: 12 degrees for strong accents, 24 and 36 degrees for moderate accents, and 60 degrees for floodlight effects. The suspended and surface-mounted luminaires employ the compact QR111 halogen reflector lamp whose beam angle is fixed at 8, 24 and 45 degrees for the 75-100 W lamps and 4, 8 and 24 degrees for the 50 W lamp. Luminaire styling and compatibility Scrabble luminaires are technical in appearance and styling and are designed to appeal to interior architects. They are available in the standard colours white or grey, although other colours to suit a specific interior decor can be specially ordered. One of the main design considerations when designing the Scrabble range was compatibility. All the optics are fully compatible with each other and are easily interchangeable on site. Installation Any complex luminaire system such as Scrabble will be quite bulky and heavy. But Scrabble can in fact be installed in a ceiling single-handed without the use of special tools. Having cut the appropriate-sized hole in the ceiling and connected the control gear to the mains supply, the luminaire is simply clicked into position. All that then remains is to plug in the chosen reflectors.

Philips Lighting

New projects Since its introduction earlier this year, Scrabble has found application in a number of exciting new shop-lighting projects. One such project is the Sfera department store in Spain – see ‘The Spanish fashion’ on page 8 of this issue. ■

Indoor Competence Centre Lamotte-Beuvron: Jacques Sergent, Philips Lighting, France - Product design: Jean Pierre Lemoine, Philips Lighting, France 3 ilr 002 shops/design

Philips Lighting Denmark / Børge Klamer Foto

A new fashion house in renovated premises where the style of the interior can be described as faultless minimalism

Enticing fashion displays KENZO Store, Denmark

Philips Lighting Denmark / Torben Eskerod

An exciting lighting design that is fully in keeping with the design of the new interior

1 The new KENZO Flagship Store in Copenhagen.

2,5 The fibre-optics window

lighting employs ultra-small recessed light points directed at the displayed products.

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3,4 Small, graphite-grey Mini Mezzo downlights provide the main built-in flexible display lighting in the boutique. Note how the iron construction beams are made to form large ‘K’s (symbolising the KENZO name) behind matt-glass plates.

Philips Lighting Denmark / Børge Klamer Foto

n April of last year the Japanese designer Kenzo opened a new fashion house in Copenhagen. This beautiful and interesting boutique on a pedestrian street occupies a fivestorey building that has been totally modernised and transformed into Kenzo’s Scandinavian flagship. The exterior of the building is extremely simple and discrete, with very high, narrow windows. The men’s department, ‘Kenzo Homme’, is on the ground and first floor, while the ladies

department ‘Kenzo Femme’ occupies the second and third floors. Half of the floor space on the second and fourth floors has been removed to provide interesting, spacious areas with an excellent view.

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Philips Lighting Denmark / Børge Klamer Foto

6 The tall display windows provide a good view of the interior, the style of which can be described as faultless minimalism.

The Lighting The style of the successful renovation can be described as faultless minimalism. Small, simple, flexible graphite-grey Mini Mezzos were therefore chosen as the downlight luminaires for the built-in lighting in the boutique. These are in groups of four, with the exception of the window area, where there are two in each group. The downlighters can be turned and tilted in order to achieve direct lighting of the clothes. Two different types of lamps have been used: Mastercolour CDM-R 35 W HF metal halide lamps where a high lighting level is necessary, and MasterlinePlus 12 V 35 W 60º with electronic transformers in the other areas. Both lamps have the same colour temperature (3000 K). Fibre-optics lighting is used for the high-street windows. Twelve Focus generators power 18 ultra-small recessed light points in each window (nine on each side) directed at the displayed products. This lighting gives a very enticing effect, even in the daylight. The light is normally white, but a colour wheel with eight colours can

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be activated when more attention to a product is required. The total power dissipation of the generators is only 100 W, plus the electronic gear. All the generators are placed in the basement where all maintenance, including lamp replacement, is carried out. TL5 fluorescent lamps have been built-in to display the clothes on shelves. TL5 lamps are also used as indirect lighting behind the mirrors in the changing rooms. This building has been one of the more successful and beautiful renovations on the pedestrian street (strøget). The fashion house received a prize for their accomplishment from the Borough of Copenhagen. ■

Commissioner: Wasa Group A/S, Copenhagen Architect: Anna Maria Indrio, C F Møllers and Partners, Copenhagen Lighting design: Stig Gejl and Carsten Bahnsen, Philips Lighting, Denmark Installation: L-Tec El Service, Kastrup

Philips Lighting Denmark / Børge Klamer Foto

Supermarkets… all under control Carrefour in Montesson, Cora in Anderlecht, Tesco in Swansea

The function of any lighting control system must be to ensure that energy costs are kept to the minimum compatible with providing the right lighting at the right place and at the right time

ighting control is starting to play a more dominant role in shop lighting. With it, the shop owner can satisfy four very important needs, namely: to provide flexibility, to create different working modes, to create dynamic or special lighting effects, and to save energy. Creating flexibility This is the possibility to adapt the lighting to changes in layout of the furniture by increasing the lighting level at a selected location for a chosen period of time, without changing the electrical installation. Creating different working modes This involves matching the lighting level in the various shop areas (sales area, surrounding spaces, shop window, outdoor facade) to the actual need. Switching steps (lighting levels) can be timed to coincide with various periods: just before opening, during opening hours, just before closing, filling up shelves, evening, and night (safety, escape and emergency switching steps).

moving light patches – will draw attention and create interest. Saving energy The most energy-effective lighting installation is the one that uses the least amount of power for the shortest time. Thus, having decided to employ the most efficient lamps, it is only sensible to employ some system of lighting control (e.g. controlled daylight linking or controlled occupancy linking) to maximise on this saving. Three well-known chains of supermarkets, Carrefour just outside Paris, Cora in Anderlecht and Tesco in Swansea, are anxious to create a pleasant visual environment for their customers and staff alike. In each case, full automatic control of the lighting plays an important role in the success of the business…and there are energy savings as well.

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Philips Lighting France

Creating dynamic effects Whereas conventional effect lighting provides interest by virtue of the special effects created, dynamic lighting adds a new dimension: movement. It is well known that controlled dynamic lighting – for example, flashing light or

LIGHTING CONTROLS

•••

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Today, Carrefour is present , with more than 9000 stores throughout the world. It invented the hypermarket and new shopping concepts are continually developed and nurtured

Carrefour’s new lighting concept

Philips Lighting France

The new Carrefour Magali formula for food products is implemented with a new store lighting concept that enhances displays, maximises control and extends customer comfort

4 Philips Lighting France

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arrefour developed the hypermarket concept and opened the first store of this type in France in 1963. Since 1973, Carrefour has been expanding, and by the end of 2001 it will have opened in a further four countries in Europe. It is the second largest foodretailer in the world after the American WalMart organisation, with more than 9000 stores in 26 countries world-wide. In 1998 Carrefour began with a new world-wide concept called Magali (Magasin alimentaire or food shop) The Magali supermarket featured here opened in 1999 in Montesson on the outskirts of Paris.

LIGHTING CONTROLS

Philips Lighting France

•••

1 See page 18. The Carrefour Magali supermarket in Montesson, France is fitted with a day-light linked lighting control system.

The Lighting The Magali concept, complete with the relevant lighting recommendations, is strictly laid down in a special ‘bible’ as an aid to installers and engineering consultants alike. Careful layout, design and control of the store lighting creates a relaxed, pleasing atmosphere for the customer and optimises the colour and general appearance of merchandise. The Magali concept includes all the fresh-food zones, the grocer's zone, the wine cellar, and the perfumery. It is divided into two parts: the general lighting and the accent lighting.

2 Plan of various zones of accent lighting in combination with the general lighting, managed through the lighting control system. 3 The general lighting and accent lighting for the display racks is combined on lighting tracks. 4,5 Fruit and vegetables. Transparent luminaires spread cool light over the produce to emphasize freshness.

General lighting This is provided by continuous lines of fluorescent luminaires (FAX 458 HFR). Each three-metre module houses four 58 W lamps and is equipped with louvres to reduce glare and improve visual comfort. The lines are spaced 2.5 m apart, perpendicular to the gondolas, at a height of 4.5 m to give a maintained lighting level of 1000 lux one metre above the floor. 5

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8 ilr 002 shops/lighting control projects

8, 9 The fish counter. Sparkling luminaires highlight the ‘catch of the day’ on its bed of ice.

lighting to accentuate the produce in the most preferred way. Colour rendering, brightness and avoidance of shadow were important factors taken into consideration in relation to enhancing the appeal and drawing attention to the array of produce. The fruit and vegetable displays, the freezer cabinets and the fish stand are illuminated with 36° reflector pendant luminaires fitted with Mastercolour (CDM-T 70W/830) lamps. These provide a fresh, cool light. Where a warm colour temperature is required, for example in the bakery, wine cellar and perfumery, White SON lamps (SDW-T 50W) housed in projectors are used. ■

For lighting purposes, the store is divided into several zones, some of which are selected for dimming. For example, the general lighting in the fruit and vegetable zone is dimmed to 70 per cent and that in the creamery to 80 per cent to correspond with the accent lighting. Carrefour uses a multi-functional lighting control system (TRIOS 1030), which manages several dimmable controllers. The TRIOS assesses the amount of daylight present and then alters the lighting level accordingly, thereby having excellent energy-saving capabilities. The system can also adjust lighting levels for various store activities such as shelf-stacking. The complete system is extremely flexible and can easily be adapted to changes in store layout. Accent lighting The type of accent lighting used is dependent on the particular zone, and is designed to complement and contrast with the general

Philips Lighting France

Lighting design: Carrefour, France, Market Value together with Pascal Loiré and Maroun Najem , Philips Lighting France

Technical data Lighting control system Light sensor device Light controller (programmable) Infrared receiver Push-button interface

TRIOS LRM 8101 LRC 1030 MCS 9010 LCU 8020

The general lighting (B) is dimmed to 70-80 per cent where accent lighting (A) is present. Besides the lighting system is daylight linked. 9

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LIGHTING CONTROLS

Philips Lighting France

6, 7 The meat counter. Pendant luminaires effectively draw attention to the frozen food gondolas.

•••

A French supermarket chain with more than seventy branches at home and abroad

Comfort and efficiency in Cora The lighting control system automatically adjusts the level and pattern of the lighting to suit the behaviour of shoppers and the needs of the staff

ora, the French supermarket chain, opened its first store in 1969. Today, thirty years later, the company has 59 stores in France and 19 abroad, including five in Belgium. The store featured here is two years old and is situated in the Anderlecht district of

Brussels, some six kilometres to the west of the town centre.

1 The well-lighted check-outs. The general display lighting throughout the store is provided by rows of TTX400 fluorescent luminaires housing the TLD 58 W colour 840 lamp. Maximum illuminance: 1200 lux. 2-4 The lighting control system: at closing time, the lighting at the rear of the store is dimmed to about 50 per cent of maximum, but increases in level towards the checkouts, which are kept brightly illuminated, so helping to steer customers in this direction.

Philips Lighting Belgium/ Visual News

LIGHTING CONTROLS

Philips Lighting Belgium/ Visual News

•••

The Lighting The main requirements placed on the lighting by the client were that shoppers should feel comfortable in the store and that the staff should enjoy a pleasant working environment. At the same time, the lighting was required to show a considerable saving on the energy bill compared with conventionally lit stores not featuring lighting control. The basic idea behind the lighting control system is that it automatically adjusts the level and pattern of the lighting to suit the behaviour of shoppers and the needs of the staff. Before opening time, when the racks are being filled, a low lighting level of around 300 lux is sufficient. Lighting levels then increase to around 1200 lux as the busiest time of day is approached, at which time they are at their maximum throughout the store. Then, at closing time, the lighting is dimmed to around 400 lux at the rear

time. The result, much to the delight of the client, is an energy saving of some 30 per cent compared with a similar installation not provided with lighting control. ■

of the store but increases in level towards the checkouts, which are kept brightly illuminated (1200 lux), so helping to steer customers in this direction. The general display lighting throughout the 180 m by 160 m store is provided by rows of TTX400 fluorescent luminaires housing the TLD 58 W colour 840 lamp. Above the checkouts, however, where the ceiling drops from ten to four metres, it was decided to employ a combination of fluorescent lighting and spot lighting. The former, which is in the form of TBS600 TL5 2x35 W and 2x28 W luminaires, is located directly above the cashier positions, while the latter comes from CDM 70 W spots recessed in the ceiling above the packing area. All the artificial lighting is daylight linked, so further helping to minimise running costs. While light sensors installed in the ceiling serve to keep the lighting at its prescribed level in each zone, a clock says what those levels should be at a given

Lighting design: Cora in cooperation with Philips Lighting, LiDAC, Belgium

Philips Lighting Belgium/ Visual News

Technical data Lighting control system Light controller (programmable) Light cell

Trios LRC1030 LRL8101

C 3 2 1

Lighting levels: A – before opening, B – during normal shopping hours, C – at closing time (1 = rear, 2 = middle, 3 = front of store).

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Philips Lighting UK / Newbery Smith

Tesco’s new store in Swansea has glass walls and large skylights to admit an abundance of daylight on the sales floor

Daylight linking in Tesco The greater the amount of daylight, the lower the contribution made by the artificial lighting

ith more than 600 stores, Tesco is the largest food retailer in the United Kingdom. Its new high-to-mediumend store in the centre of Swansea, in South Wales, combines all the qualities of a superstore, together with new non-food departments. Three sides of the building are glass, and there are large skylights to admit an abundance of daylight on the sales floor.

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The Lighting The brief from Tesco was to provide an efficient and comfortable ‘blanket of light’ throughout the store, with accent lighting confined to the perimeter and areas like health care and the delicatessen. It was obvious from the outset that lighting efficiency would be maximised by making full use of the abundant daylight available. The decision was therefore taken to employ a lighting installation whose output would be daylight linked using an appropriate control system: the greater the amount of daylight, the lower the contribution made by the artificial lighting. This would yield an expected energy

saving during the day in the region of 35 to 40 per cent per year. The general lighting is provided by a TTX 400 line-lighting system consisting of rows of industrial-style twin-lamp (2x36 W and 2x58 W) fluorescent luminaires having a very high downward light output ratio and a wide-beam light distribution. By mounting the luminaires in almost continuous rows close to the ceiling, the lines of light complement rather than detract from the pattern of roof supports. For control purposes, these luminaires are divided into two groups, one covering the front of the store and the other the back of the store. Each group is controlled by a ceiling-mounted light controller which responds to the changes in

LIGHTING CONTROLS

•••

Technical data Light control Light controller Multisensor

TRIOS (multi-functional) type LRC1025 Type LRI 8133

The greater the amount of daylight (A), the lower the contribution made by the artificial lighting (B) needed to maintain the level at 900 lux.

3 1, 2 The lighting control system: during normal opening hours, the lighting throughout the store is maintained at a level of 900 lux (at night), if necessary (during the day) by dimming the lamps down to as low as 3 per cent. 3 There are large skylights to admit an abundance of daylight on the sales floor. Accent lighting is confined to the perimeter and areas like health care and the delicatessen.

Electric Consultant: ACDP, Maidenhead, U.K. Lighting design: Stuart Dell and Clive Baily, Philips Lighting, UK in cooperation with Tesco, engineering department

Philips Lighting UK / Newbery Smith

lighting level that occur as the amount of daylight fluctuates. During normal opening hours, the lighting throughout the store is maintained at a level of 900 lux, if necessary by dimming the lamps down to as low as 3 per cent. When the store is closed, as determined by a time clock, the lighting is automatically reduced to what is termed the ‘merchandising’ level of 300 lux for restocking the shelves. The store manager can, of course, override the clock should he need to. ■

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New concepts

ShopLightingVision project A research project of Philips Lighting to explore and define a long-term vision on future shopping behaviour, retail trends, and the role of lighting

In this project, leading experts on social and cultural trends, internationally-renowned interior and lighting designers from the world of retail, and representatives of important shop formulas were asked to contribute to a stimulating joint discussion on the quality of shopping and to explore ways in which lighting can help to improve the quality of the retail-world of shopping. Workshops for scenarios and design briefs for future lighting solutions are the next steps in this Shop Lighting Vision project. In this ILR issue some parts of the first results of this project are described in a series of four articles. The first phase of the project, as described in the article by Josephine Green entitled The future shopping experience, consisted of socio-cultural trend research and analysis of future consumer behaviour and the shopping experience, of retail trends, and of the role of lighting.

The results were validated by means of expert interviews, of which the interview published in this ILR issue with retail designer Stephen Anderson entitled The world of the retailer is an example. The first direct consequences of this basic research for lighting application concepts are described in the article The future in shop lighting by Sjef Cornelissen. Finally, to be able to actually demonstrate the important current and future trends in shop lighting, the Philips' Lighting Application Centre for indoor lighting in Eindhoven (LAC) has had its shop-lighting facility completely remodelled to bring it right up to date with the latest changes in the shopping world. The new facility is described in the article by Jolanda Tielens-Aarts entitled Shop formulas demonstrated.

The future shopping experience ✪ The wor Shop formulas demonstrated ✪ The future The future in shop lighting ✪ Shop formul ✪ The world of the retailer ✪ The future in The future shopping experience ✪ The wor Shop formulas demonstrated ✪ The future The future in shop lighting ✪ Shop formul ✪ The world of the retailer ✪ The future in The future shopping experience ✪ The wor Shop formulas demonstrated ✪ The future The future in shop lighting ✪ Shop formul ✪ The world of the retailer ✪ The future in 28

ilr 002 shop lighting vision project/new concepts

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

Philips Lighting

ShopLightingVision project

rld of the retailer ✪ The future in shop ligh e shopping experience ✪ The world of the r las demonstrated ✪ The future shopping ex shop lighting ✪ Shop formulas demonstr rld of the retailer ✪ The future in shop ligh e shopping experience ✪ The world of the r las demonstrated ✪ The future shopping ex shop lighting ✪ Shop formulas demonstr rld of the retailer ✪ The future in shop ligh e shopping experience ✪ The world of the r las demonstrated ✪ The future shopping ex shop lighting ✪ Shop formulas demonstr ilr 002 shop lighting vision project/new concepts

New concepts

The future shopping experience Josephine Green

Philips Design has carried out a study into the future shopping experience in order to be able to define how lighting could contribute to this. We defined a number of trends that will undoubtedly affect shop lighting in the future

n all of our projects at Philips Design, from the future of the home (la casa prossima futura), the future of cooking and eating, to the future of shopping, the process follows a clearly defined path. Socio-cultural trends in that domain are identified as a starting point. The methodology is broad and ranges from on-going monitoring of socio-cultural change, desk research, qualitative and quantitative research, to expert interviews and collaboration with a number of relevant university faculties. (For illustrations and projects visit http://www.design.philips.com)

As we have discovered, the future is no longer a straight extrapolation of past trends. We have seen that there are a number of futures that can be ‘invented’ to some extent. Individuals are ‘empowered’ to try out their own ideas and invent their own scenarios. In short, create their future. Possible or preferable Futures? There are a number of possible futures. Technology has acted as a trigger for change, and the pace at which this change has taken place has exponentially accelerated in the last 20 years. There is a sense of euphoria and astonishment when faced with the many technological developments that allow us to do things today that only yesterday were impossible; our horizons of information and communication exchanges have expanded to unprecedented scales. Technology has accelerated the rhythms of our lives in totally unexpected ways in such a limited period of time that many of us are left with no time to think about whether the direction in which it is leading us is the one where we actually wish to go. In other words, are we really sure that whatever is technologically possible is also anthropologically and socially preferable? It is a known fact that the future is what we make of it today, and therefore that it is our responsibility, as companies, brands, individuals and societies, to contribute to the creation of a better future, one that we wish to live in ourselves. In part the future is what we make it. That is where visions come onto the scene to provide direction and meaning to what companies (through the work of anthropologists, sociologists, designers, researchers and technologists) do, and to ensure that the future will not be defined by technology but through technology by people. Lighting’s Aims The Business Segment Team Shops of the Philips Business Unit of Indoor Lighting was interested in the future shopping experience and how

ilr 002 shop lighting vision project/new concepts

lighting could contribute to this. For this project Philips Design conducted Strategic FuturesTM research and defined a number of trends that will affect shop lighting in the future – trends to consider when designing for the future. Socio-Cultural Trends In order to define what the ‘new attractive qualities’ in the domain of shop lighting will be in the next 5-10 years, it is necessary to understand change and sense what values are driving our society at the moment. As such, our research has identified three major ‘scripts’ taking us into the future. They are the Mosaic Society, the Experience Society and the Sustainable Society. The Mosaic Society In the Mosaic Society, people are searching for new personal strategies and fulfilment in an ever more option filled life. A linear lifestyle is giving way to a more ‘mosaic’ style of living where individuals increasingly define and redefine their own personal goals and aspirations. In the quest for selfactualisation, empowerment and balance, people will look to companies that can guide and facilitate the realisation of their goals, and they will look for a new rapport with those companies. In this process people will increasingly move from a material and a product paradigm to an information, service paradigm. Therefore we have to start thinking that in fact what people are going to look for are the solutions. Already the food industry has moved far into that. The Experience Society In the Experience Society, people want to ‘consume’ the experience of a product, service or brand – that ‘memorable thing’ that will stay in their mind and remind them so that they will go back for more. The merchant is actually becoming a play writer to set the stage for a memorable experience. So we are not only consuming solutions, we are also consuming emotions. Shopping is increasingly becoming a leisure activity. In the experience society, people are also constantly pushing the frontiers to see where they stretch. As we move into the new society we are in exploratory mode. People are exploring with their minds, their senses, including their sixth sense and intuition. Taboos are going, and the positive side is a neo-renaissance feel, where anything is possible. This means a constant sense of inquiry, and of challenging accepted ways of thinking and doing.

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

Fred De Gasquet/ Interior View France

The Sustainable Society We increasingly understand the fragility of the planet; the issue of sustainability and environment is becoming important. And speed and stress are getting people to ask what is progress and quality of life? Does more actually mean better? There is a desire for new balance and meaning as people search for ways to live life to the full but in harmony with themselves and their environment. At the same time, the public are asking for more accountability and transparency from companies and brands as they become ever more powerful and influential. At some companies we have already seen issues of environment and social responsibility on their agenda.

Within our mosaic lives, we want efficient, timesaving and customised shopping experiences.

Arran Elvridge U.K.

Freedom and Flexibility Seven themes The understanding of these socio-cultural factors that are driving our society at the moment is crucial in the creation of products and services that not only satisfy but also anticipate upon people’s needs and desires. All the trend information, consisting of people's behaviour, their shopping experiences, retail trends and market responses and developments were finally clustered into seven main shopping themes. These are: Freedom and Flexibility – personalisation and transformation Social Reference – recognition codes, participation and integration Exciting Enjoyment – amusement, fantasy and play Browsing and Stretching – the blend of education, shopping, interactivity and engagement New Strategy for Living – the search for balance and well-being Trust and Support – the search for peace of mind and trust Security and protection – health and safety.

The challenge for lighting is to offer ‘chameleontic’ light – light that is flexible and adjustable and that could be used in a multiplicity of different ways to keep the vitality going in the stores.

• • • • • • •

ilr 002 shop lighting vision project/new concepts

Freedom and flexibility This is about personalisation and transformation. Within our mosaic lives, we want efficient, time-saving and customised shopping experiences. We create our own identities and have multiple moods, and therefore need a wide choice in products, goods and services. For example, one day I will be in the mood for Sushi with Sake and on another day I want simple pasta with a meat sauce and beer. Segments don’t exist anymore, and retail’s challenge is to create We want real-life flexible space to respond to these many experiences and magic moments. This means that they have to get to where we are emotionally know the customer and respond to their change involved. of moods and moments. We see this in specialised stores and convenience stores where

Ingo Maurer Germany

These themes were validated by means of expert interviews covering the fields of shopping behaviour, market and retail, architecture, and lighting design. For each of the seven themes subsequently the challenge for lighting has been defined. Here we will illustrate three, namely Freedom and Flexibility, Exciting Enjoyment and New Strategy for Living.

the customer not only gets products or services but also solutions. The challenge for lighting is to offer ‘chameleontic’ light. Light that is flexible and adjustable and that could be used in a multiplicity of different ways to keep the vitality going in the stores.

The challenge for lighting is to offer seducing light – light that is surprising, that creates a stimulating ambience and is animating.

Exciting enjoyment This is about amusement, fantasy, play, and effect and atmosphere. Whilst shopping we feel the need to be seduced. We want real-life experiences and magic where we are emotionally involved. We search for enchantment and fascination and long for discovery and adventure. Retail’s challenge is to maximise exciting, memorable and sense-stimulating experiences by creating mood zones, try-out areas and creative theatres. The challenge for lighting is to offer seducing light. Light that is surprising, that creates a stimulating ambience and is animating. New strategy for living This is about the search for balance and well-being. We want our body, spirit and energy to be in balance. We need a natural environment,

ilr 002 shop lighting vision project/new concepts

Todd Eberle U.S.A

Exciting enjoyment

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

Fred De Gasquet/ Interior View France

demand respect and responsibility, both from ourselves and from companies, and we need transparency. Retail’s challenge is to show moral standards and support sustainable concepts. They have to provide authenticity, sponsor and be charitable, and they have to have clear goals and consistency. The challenge for lighting is to offer cosmic light. Light that is life-giving, natural and healthy. Light that is balanced, Eco-efficient and that reduces light pollution. ❏

We want our body, spirit and energy to be in balance.

Lon van Keulen/ Interior View France

New strategy for living The challenge for lighting is to offer cosmic light – light that is life-giving, natural and healthy. Light that is balanced and eco-efficient.

Josephine Green is in charge of Trends and Strategy, a multidisciplinary group at Philips Design. The team is composed of sociologists, anthropologists, psychologists and designers specialising in Futures and Trends research and analysing changes in society, culture and people. As part of this Josephine is responsible for Philips Design's Strategic Futures‘ Programme that helps customers think about their futures and identify and explore new business opportunities. The programme researches and analyses emerging values, new technologies and future qualities of life. It also identifies strategic opportunities, creates new product and services solutions, and articulates these findings through design.

ilr 002 shop lighting vision project/new concepts

New concepts

The world of the retailer

Current trends

What do you think are the main issues and challenges facing retailers today? ‘Maintaining your existing customer base is the main issue today. Traditionally, retailers have been relying on their customer base, which has been fairly loyal, with about 15 per cent floating consumers. That is really changing, in part probably due to the Internet. People have also started to look around in shops and then buy through order catalogues, at a better price. Loyalty is very quickly going out of the window. ‘Now, retailers such as GAP, British Home Stores and Xara are much more manoeuvrable in terms of service levels, products, and store environment.’ Where do you see the solutions for the retailers? ‘Today your non-loyal customers are often your main source of revenue – they are therefore the people you really wish to attract. The approach is to speak to a wide variety of customers in their own language. Nike Town has done this very successfully. They have created different sub-environments with appropriate identities within the store to attract the young market without alienating the existing older market, which is controlling 80 per cent of the retail potential.’ How are these issues and challenges affecting retail lighting at the moment? ‘Lighting is becoming increasingly important to create a unique and dynamic (changing) environment. ‘An important issue is that today consumer profiles are not static. Depending on the time of the week

or day, a consumer can assume a different consumer profile. ‘Retail cycles are getting shorter – so retailers have to be very flexible. They are generally becoming more aware of the importance of lighting to differentiate and create a pleasing shopping experience. They see it as being very flexible and as a cost-effective way to attract the customer.

Future

What will people value, what are their needs, and how do you think lifestyles will change in the future? ‘The communication in shops will have to improve. ‘For day-to-day shopping, most people will have even less time in the future. Instead of leaving customers to puzzle things out for themselves, it is important to make their passage through the shop as speedy and as informative as possible to enhance the experience and save time. ‘For leisure shopping, people will also increasingly look for enjoyment and excitement in shops. Shoppers will become more demanding across the board. Their attitude is moving towards: look, I’ve got the money, give me what I want how I want it, or I’ll take my business elsewhere. They will not look for the product only, but for the experience, the enrichment and the fit to their lifestyle and the association with the ambience of the shop.’ How do you think retail will respond to this? ‘Brands and shops are all about love, memory and habit. Memory is going to become very important to get customers to return to the shop.

ilr 002 shop lighting vision project/new concepts

If you can repeatedly offer a pleasant experience, you can get people to shop at your store out of habit. Creating association with the past and with pleasurable memories will be important (more than actual loyalty). ‘It is becoming more and more difficult to differentiate on the basis of product. Retailers now have to differentiate on the basis of the experience to capture a share of the market.’ How will it affect shop lighting in the future? ‘Shop lighting will become even more flexible to create a dynamic experience. ‘The use of general shop lighting based on a hybrid of lighting types, and the changeover to the use of audio-video/multimedia lighting will become seamless in many shops, to create a dynamic theatrical experience. ‘There will be increasingly a move to the use of dynamic light control systems. And the technology of these systems must, and will, also become very simple for shop staff to use and control.’

Vision

‘In the first three years from now you’ll still see price, value and fast convenience as the main driving factors. During this period, the service levels in the shop will continue to increase. US groups like Wal-Mart will bring with them a culture of service that will strike deep into the retail culture in Europe. ‘In three to five years you’ll see a shift to experiential and life-style shopping where the product will move away from the floor. People

will go to the shops for the enjoyment, excitement and experience and may not physically buy at the shop, but may go away sensitised about some products and end up buying from the e-commerce front-end of the shop over the Internet. The physical retail experience will help to prevent that articles simply become commodities that are pushed via “e-tail” outlets on the Internet. ‘In five years time, the old way of selling in shops will be dead. Much of the selling will move to out-ofstore channels. The shop will be there to reinforce the brands and entice the customer through unique experiences. Showrooms will have to provide as much pleasurable sensory experience as possible. The paradigm shift is that the shop will have to sell its aura rather than merely its products. ‘In ten to twenty years from now, some experts predict that there will be very few physical shops in the traditional sense, and the potential certainly will be there that most of actual sales will move to the digital environment. The challenge then, of course, would be how to control the information overload and still provide a pleasurable experience.’ ❏

David Barbour, London

Stephen Anderson, retail designer of Building Design Partnership (BDP), who did the flagship store of Nike in London, was asked for his views on consumer shopping and the future of retailing

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

David Barbour, London

Looking across the Town Square towards the Nike Pavilion, the 'electronic town crier'. The dramatic views across the space recall the vistas of London's streets.

Stephen Anderson has been a Director of BDP Design for three years and is responsible for Retail Interiors, with particular interest in retail strategy and future trends. He has been able to use his skills on a number of recent high-profile retail projects both in the UK and throughout Europe. In addition to this he has been carrying out further research through his MA studies in Design Management, his dissertation focussed on the concept of the Brand Flagship and the opportunities this may provide for other forms of retailing. Over the past two years Stephen has worked closely with Nike in both the US and Europe to realise their London flagship store, the largest in the world.

ilr 002 shop lighting vision project/new concepts

New concepts

The future in shop lighting Sjef Cornelissen

Pim van den Berg Perspectives B.V.Amstelveen

All of the acquired information on the seven shopping themes expounded by Josephine Green in her opening article was subsequently translated into a lighting vision (road map) taking us through the future of shop-lighting application

“ 1

Light the product”

rom the trend analyses as described in Green’s article we derived answers to the question: How can lighting contribute to the latest demands of this market? The research is divided into three parts, namely: the social and cultural trends, showing the changes in the way people shop; the reaction of the retail world to this typical consumer behaviour, which they translate into new shop formulas, which lead in turn to new trends in interior design; and the new lighting demands, which lead to innovations in application and product development (lamps, luminaries and lighting control systems). In this article we want to focus on this last part, the new lighting functions.

New lighting functions Retail is a very demanding and at the same time fast-moving world, and as a consequence, so is the art of shop lighting. Not only has the shape of the luminaires employed changed over the years, so too has the function of shop lighting. In the eighties and nineties, lighting designs were based first and foremost on the illumination of the merchandise – Light the product. In response to a changing shopping behaviour, today’s lighting concepts are built up from a combination of merchandise and space illumination. This last, space illumination, is designed to create an ambience that is in keeping with the shop image – Light the shop ambience. This again means

ilr 002 shop lighting vision project/new concepts

“

Light the shop

that the architecture of the space and the chosen lighting solutions should be in balance with each other and so in line with the shop’s sales strategy. In the future, the starting point for lighting design will not be merely the merchandise and the image needed. The shoppers themselves and their interactions will also have to be taken much more into consideration – Light the people. Lighting will then have to be seen as a tool that has a dominant role in the total process of retailing – Light the process. It is clear that in the future the right balance of these four functions will become the basis of new lighting concepts. Attracting light (light the product) The visibility and attraction of the merchandise is very important. It is a fact that our eyes are always attracted to the area of the highest brightness. This is why even today the lighting is still largely focussed on creating the highest lighting levels on the merchandise, whether this is displayed on racks, in gondolas, on shelves, or on in special individual displays. This need for accent lighting, as it is called, often means that illuminating the vertical planes is very important. Additional general lighting, mainly using wide-beam luminaires, is then installed to fill up areas where the lighting level is too low. This is why the use of adjustable downlights or spots on power tracks is so popular, these often being used in combination

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

Alberto Ferrero, Italy

Volkswagen Showroom Concept

ShopLightingVision project

ambience”

“ 3

Light the people”

with luminaires for fluorescent lamps or with downlights. The directional part of the lighting system makes it possible to show the special offers or products of special interest so as to reveal their quality in the best possible way.

2 The ambience and atmosphere also play an important role.

b light

c Inciting light

d 80-90th

now

3-5years

Philips Lighting

3 Humanising light will be the item of the future.

function of light

Enticing light (light the shop ambience) Shoppers are not only interested in the product, they also want to shop in an exciting and enjoyable way. In other words, in addition to being attracted by the lighting they must also be enticed by it. Enticing light is being employed more than ever before to create a memorable shopping experience. Today lighting is being employed much more suggestively than in the past, to persuade and to manipulate. This means that shop lighting should not stop at finding the appropriate balance between the accent and the general lighting. Today, lighting systems (e.g. Gobos, dynamic lighting etc.) that enhance the shop ambience must also be considered, as must lighting that underlines the architecture of the space and supports the interior design, both aimed at creating the right atmosphere and style. The consequence of all this is that a larger part of the lighting will consist of luminaires used for purposes other than to illuminate the merchandise. In the future it will no longer be sufficient to design luminaires with one

1 An example of inviting product illumination.

4 The figure shows that in future it will not be a focus change from product to ambience to people, and to the process, but the integration of these new lighting systems into one total lighting concept. a. Relational light b. Humanising light c. Enticing light d. Attracting light

5-10 years time

4 ilr 002 shop lighting vision project/new concepts

Philips Lighting

integrated

natural

dynamic

flexible

adjustable

controllable

“

ilr 002 shop lighting vision project/new concepts

Light the process”

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

specification application in mind, for instance spots for accent lighting and downlights for general lighting. What will be needed are luminaires that are able to provide a combination of lighting functions. Humanising light (light the people) Shopping chains of today have their target customer groups in mind, all with their own habits, preferences and dislikes. The consequence of this is a move towards a more humanistic approach to shop lighting. In the near future, say within the next five years, the focus of attention will be divided between the merchandise and the shoppers themselves. The modelling power of the light, or the illumination of the human face, will become more important and will stay central in the future way of thinking. Shops in general will change from a so-called warehouse concept to places where shoppers can meet each other, browse around at their leisure, and learn about new products and the way they have to be used. This will lead to lighting solutions that facilitate these activities and that provide a welcoming environment. In short, future lighting solutions will take the comfort, mood and interaction of people more into consideration and will provide for their well-being as well. It will also physically support humans and their biorhythms.

Old and new lighting systems Lighting system General lighting For lighting the space Accent lighting (object lighting) To bring objects to light Local/localised lighting To add extra highlights in areas of special interest in the space Merchandise lighting To illuminate merchandise stored in racks and shelves Task lighting At the counters and cashier areas Architectural lighting To form and underline the architecture of the space and provide for basic orientation and atmosphere Special/decorative lighting Elements and solutions to underline the shopping ambience (Gobo, dynamic lighting etc.)

Relational light (light the process) In the more distant future, say five to ten years from now, shopping will become an individual experience. Each shopper will have his or her own individual strategy of living, and this will lead to lighting that plays a much larger role in the total process of retailing. The future will be with the eye on total system thinking. Vital and invigorating light that can be controlled, even ‘orchestrated’ and integrated, will be required. Even sustainable systems and self-repairing light will become possible in the future. In fact flexibility and control of the light will become major items, as was discovered during our trend analysis. But also more dynamics in lighting solutions, coupled with the possibility to adjust lighting, to integrate it into the latest interior designs, are just around the corner. From what has been said above it is clear that we must be constantly aware of the possibilities that lie ahead in this lively world of shop lighting. We must constantly update these new, innovative lighting solutions and at the same time develop new lighting hardware for tomorrow. The various suggestions for attracting light, enticing light, humanising light and relational light will be totally integrated in the design of shop-lighting installations within the next ten years. ❏

5 Examples of new lighting solutions

Period of use Past

Present

Future

●

Luminaires per lighting system

Luminaire families for combined lighting systems

Separate products

Sjef Cornelissen is a retail lighting designer from the Indoor Lighting Design team of the Philips Lighting Design and Application Centre in Eindhoven.

ilr 002 shop lighting vision project/new concepts

New concepts

Shop formulas demonstrated Jolanda Tielens-Aarts

Pilips Lighting

In March of this year the shop-lighting demonstration area in the Philips Lighting Application Centre in Eindhoven was reopened having been completely remodelled to bring it right up to date with the new trends in shop lighting

n the spring of 1991 Philips Lighting celebrated its 100th Anniversary. At the same time, on a site in the centre of Eindhoven just a couple of hundred metres away from its very first lamp factory, it opened a brand new demonstration centre for professional lighting products and systems. Named the Lighting Application Centre, or LAC for short (see ILR 1991/3), this facility has since received more than 100 000 visitors from all over the world. One of the most popular demonstrations has always been that devoted to the role played by lighting in various types of shops and stores. In March of this year this section of the LAC was reopened having been completely remodelled to bring it right up to date with the very latest trends in shop lighting that have evolved to keep pace with the changes in the shopping world. The changing world of the shopper When the LAC was opened in 1991 its purpose was to help heighten the

ilr 002 shop lighting vision project/new concepts

interest in lighting by providing general information regarding lighting effects. This has proved a great success. In the meanwhile, the characteristics of the various market segments have changed considerably, particularly the dynamic shopping market, due to changes in shopping behaviour and the introduction of new technology. The shopping world is changing very rapidly as a result of all kinds of influences. The Internet in particular has had an enormous impact on the way we view the shopping experience. And people themselves are now more open to change. So the function of the shop is also changing. No longer a place where you quickly gather your purchases, it is becoming more and more a place where people meet, have fun, relax, and escape from the outside world. The new LAC shop Whereas in the past the visitors were seated in a theatre-like environment some distance away from the lighting ‘stage’ they are now able to view the

4,9 When architects enter the shopping world, nice things happen. The shop itself and the total impression of space receives much more attention. Clothing is no longer piled up in high racks, but is integrated in architectural elements. These provide many opportunities to integrate lighting in an almost invisible way. Only the ‘nicely designed’ luminaires are visible. By illuminating the ceiling, or just the wall, either uniformly or with contrasts, completely different impressions of the space are created. Illuminating the ceiling makes the shop look higher, while illuminating walls makes it look larger. 5 The lighting of this fashion shop is rather standard. It is based purely on uniform general lighting (fluorescent) and shelflighting (fluorescent).

6 Here the diffuse general lighting, created by fluorescents behind the translucent panels, is of a much higher level. This bright surface not only succeeds in catching the attention of the shopper, it also makes the merchandise stand out from its background. The merchandise is well illuminated by highintensity spots to overcome silhouetting. All this makes the atmosphere very bright, natural and dynamic. 7 Here the lighting level is rather low. It is created with halogen downlights giving general lighting full of contrasts. The background of the clothing is softly illuminated with extrawarm fluorescent lighting. The atmosphere created is homelike, cosy and makes you feel at ease.

8 8 Although it is the dress that is for sale and not the model, the main lighting should be always aimed at the face and shoulders. Here deep shadows and very bright areas are created by using just one strong spotlight positioned low down and quite close to the model. The result is the self-assured, almost haughty expression seen here. With the right lighting, any charisma can be created.

ShopLightingVision project

The future shopping experience

The world of the retailer

The future in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

Philips Lighting

1 Reflections in shop windows often cause lots of problems. The display is spoiled by reflections. Passers-by see themselves or buildings when the brightness of the products displayed in the shop window is too low. 2 Here many lighting tricks are used to overcome the reflections. First of all the model is brightly illuminated in an attractive way with different HID light sources, namely Mastercolour and White Son. This, and the brightly-lighted background serve to virtually eliminate reflections. 3 The seating in the centre of the new LAC shop affords visitors an excellent view of the lighting demonstrations.

demonstrations as if they were customers in the shop itself. These demonstrations are now carried out in detail for the various sorts of shop formula. In this way a very large number of different lighting solutions are shown for the shop merchandising activities, product presentations and shop interiors. Here the flexibility of the lighting in the dynamic shop interior of today plays an important role. In addition, the lighting effects obtained using lighting control systems, the latest lamps and luminaires are now demonstrated: different lighting levels, accents, contrasts, colour impressions and colour rendering. All kinds of strategies and trends are visualised in the LAC. And because retailers have different ideas about how to react to these trends, the shop lighting demonstrations have been re-designed to enable us to show examples of how lighting can continue to exert a positive influence on their shop formulas. But we not only show the importance of lighting in a shop with regard to product presentation and the creation of ambience, we also show how a certain ambience can be achieved.

Specific shop areas The LAC shop contains three specific areas: shop window, fashion shop, and supermarket. Shop window Before entering the shop proper, visitors are invited to view a mock-up of a typical shop window while different lighting ‘tricks of the trade’ are demonstrated. They are first shown how high brightnesses within the window can help to draw attention to the shop whilst at the same time subduing irritating reflections in the glass. They are then shown how attractive display lighting with plenty of contrasts can draw passers-by into the shop. The fashion shop and supermarket The lighting demonstrations involving the fashion shop and the supermarket are viewed from a central seating position in the shop itself.

ilr 002 shop lighting vision project/new concepts

10 This is an example of a supermarket where the basic need of good seeing conditions is fulfilled. The shop formula is based on the message:‘we have low-priced articles of a medium-to-good quality and they are easy to find’. The diffuse fluorescent lighting has a cool colour temperature and a medium (average) lighting level.

11 This supermarket offers a nice shopping experience. The atmosphere created plays a very important role in putting customers in a buying mood. The strategy here is to create an enticing environment to help keep them in the shop longer. The general lighting is of a very low level, combined with accent lighting. To make the atmosphere even more enticing, architectural cove-lighting and back-lighted visuals is employed.

Fashion shop. It is here that lighting solutions for three differing display techniques from the simple to the very sophisticated are demonstrated. The simplest type of display demonstrated is that in which the items of clothing are arranged on shelves in front of a wall. In the second demonstration, modern display facilities are integrated in the architectonic design of the shop. This makes it possible to create ‘invisible’ lighting and to play with the spatial effects of lighting in the shop. Lastly, there is the boutique. Here it is the quality of both the clothing and the shop itself that are emphasised by the lighting, which uses the latest control techniques to provide interaction with the customer.

can be created to fit in with the sales strategies or to suit different times of the day or week. Finally, in the same area, there is a special demonstration of the techniques employed to light specific products such as glassware, footwear, jewellery, perfumes, and various sorts of domestic appliances. ■

Supermarket. The demonstration begins with the visitors being shown the different types of ambiences that go with the different types of shop formulas. Various techniques for lighting a whole range of products such as flowers, bread, fish, meat and fruit are shown and explained. Lighting control systems are also demonstrated to show how different atmospheres

The photographs accompanying this article will give you some idea of what the shop-lighting demonstration in the LAC has to offer. However, to experience the true three-dimensional effect of the lighting for yourself, why not request a personal visit. These visits can be booked via your National Philips Lighting Organisation.

ilr 002 shop lighting vision project/new concepts

ShopLightingVision project

The future shopping experience

The world of the retailer

Future direction in shop lighting

Shop formulas demonstrated

by Josephine Green

by Stephen Anderson

by Sjef Cornelissen

by Jolanda Tielens-Aarts

12,13 It is not easy to light glass. Glass reflects, and can be transparent or translucent. It can be very expensive, or very cheap, either of which must be evident from the display. By creating bright spots on the glass object, which are reflected in the glass, its form is revealed. The use of halogen spots creates nice shadows and sparkle in the glass, making it seem even more expensive. Top: lighting glass with fluorescents Bottom: lighting glass with halogen spots and reflections by means of a graduated, white-toblue surface.

Jolanda Tielens-Aarts is a retail lighting designer from the Indoor Lighting Design team of the Philips Lighting Design and Application Centre in Eindhoven.

ilr 002 shop lighting vision project/new concepts

he Metropoli Commercial Center is situated on a 60 000 square-metre site on the outskirts of Milan. It accommodates eighty shops and stores, among which such famous Italian names as Media World, Ipercoop, Oviesse, Longoni Sport, and Chicco. Services include a hairdresser, a laundry, a bank, a post office, and two restaurants. The main structure is in reinforced concrete. Two ramps for entry and exit lead from the enormous parking area to ensure a quick and efficient traffic flow.

ilr 002 shops/projects

On mounting the gently-sloping escalator the visitor has the feeling of being transported slowly upwards towards the heavens

Metropoli shopping mall Milan, Italy

The starry sky effect, which is created by thousands of light points seen against a dark-blue background, extends over the entire first-floor shopping area

The Lighting Central public square The general lighting in the central public square is provided by downlighters equipped with MasterColour lamps of 70 W and 150 W. These are positioned behind an aluminium cornice running along the edges of the first and secondlevel mezzanine floors. The pattern of wooden beams supporting the high roof is picked out by floodlights (MNF 100) at the third-floor level fitted with the same MasterColour lamps. Flanking the escalator leading to the floors above are two very attractive pools, each with a colourful display of flowers and a multitude of water jets. The pools and the surrounding areas are illuminated by post-top luminaires mounted

on the pool surrounds, while the water jets in each fountain are highlighted by fibre-optics spotlights run off a 200 W metal halide light generator. On mounting the gently-sloping escalator the visitor has the feeling of being transported slowly upwards towards the heavens. The starry sky effect, which is created by thousands of light points seen against a dark-blue background, extends over the entire first-floor shopping area on the escalator side of the square. The fibre-optics terminations creating this effect are linked to eight light generators by some 3700 metres of glass-fibre cables. Each generator is fitted with a 200 W metal halide lamp, but the terminations are of various sizes to create the effect of stars of different brightness. Philips Lighting Italy/ Marco Maggioni

Philips Lighting Italy/ Marco Maggioni

Giuliano Fumagalli

1 The general lighting in the central public square is provided by downlighters equipped with MasterColour lamps. The wooden beams supporting the high roof are lit by floodlights (MNF 100) fitted with the same lamps. The pools flanking the escalator leading to the floors above are illuminated by posttop luminaires mounted on the pool surrounds, while the water jets in each fountain are highlighted by fibre-optics spotlights.

2 The starry sky effect above is created by thousands of light points, the fibre-optics terminations creating this effect being linked to eight 200 W metal halide light generators.

2 ilr 002 shops/projects

Philips Lighting Italy/ Marco Maggioni

3 4

3,4 The wide galleries are lit by a combination of indirect lighting and downlighting. The lighting level throughout is some 400 lux. 5,6 In those zones near to the escalators or escape routes, the indirect lighting system is interrupted and the proportion of 26 W compact fluorescents available for emergency purposes is increased to 10 per cent.

ilr 002 shops/projects

Philips Lighting Italy/ Marco Maggioni

Lighting system of the galleries The feeling of height experienced in the wide galleries in the Metropoli Center is attributable in part to the closeness of the central atrium, but the lighting also plays an important role here. This is a combination of indirect lighting and downlighting. The former is provided by fluorescent luminaires hidden in longitudinal ceiling coves. The downlighting employs three sorts of equally-spaced luminaires: immediately above the shop fronts are symmetrical and asymmetrical units housing MasterColour lamps of 35 W and 70 W, while higher up around the perimeter are compact fluorescent units of 26 W (one in 14 being connected to an independent group for emergency purposes). The lighting

level throughout is some 400 lux. In those zones near to the escalators or escape routes the indirect lighting system is interrupted and the proportion of 26 W compact fluorescents available for emergency purposes is increased to 10 per cent. ■

Consultancy and projectmanagement: SDS, Milan Architect: Chapman Taylor, Open Project London and Bologna Lighting design: Giuliano Fumagalli, Philips Lighting Italy Installation: Elettroimpianti Italia, Bergamo

ilr 002 shops/projects

index 973- 001 For back issues of ILR, please use ordering card. ❉ Stands for short article in our column ‘Forum’ (formerly named ‘Flashes’. ▲ Stands for outdoor only.

Royal Palace, Bangkok, Thailand ❉ Cusco City and fortress, Peru T Sandoval

coming events 001 001

Designers Pim van den Berg, Amstelveen, The Netherlands

991

Exhibitions / Fairs

THEMES CAR-PARKS FIBRE OPTICS OFFICES / SPORTS CITY/PEOPLE/LIGHT SHOPS AND STORES LANDMARKS INDUSTRY CITY BEAUTIFICATION/EURO 2000 SOCCER

ISSUE 973 974 981 982 991 992 993 001

Art (Light art, Light performances) Graduation ‘97, the Design Academy, Eindhoven, the Netherlands ❉ Lightforms ‘98 - Satori ❉ Sculptures Exhibition, The Haque H. Hollands Exhibition Light and Sculpture, The Haque ❉ The city as a matrix ❉ Graduation ’99, the Design Academy, Eindhoven, the Netherlands Sculptured gateway, Spijkenisse, Netherlands ❉ Roundabout Åbenrå, Denmark Roundabout, Århus, Denmark Roundabout "La Coquille", Reims, France Berge 2000, outdoor museum of Light, Grenoble V Laganier

974 981 982

992 992 992 992 992 001

Books / publications Les Couleurs de l’Europe, authors J-P and D Lenclos 973 La lumière urbaine, author R Narboni 973 The Outdoor Lighting Pattern Book, authors R P Leslie and P A Rodgers 973 The 1997 Interior Design Handbook (The Interior Design Handbook, London) 973 Discharge lamps and the environment (European Lighting Companies Federation) 974 The Demise of the Office, authors E Veldhoen & B Piepers (1010 Publishers) 981 Stage Lighting Controls, author Ulf Sandström (Focla Press) 981 Lighting Detectives, authors Kaoru Mende/ Reiko Kasai (Shomei Tanteidan) 982 Lamps and Lighting, (John Wiley & Sons) 982 CIE guide "Guide to the lighting of exterior working areas" 982 CIE guide* Update "Guide to the lighting of exterior working areas" 992 Light and Design, Developments in artificial light sources ❉ 992 "Faszination Licht:", author Max Keller 993 "A-Z of Lighting Terms", author Brian Fitt 993

Bridges City of Bridges, Cleveland, USA ❉ Hohenzollern bridge, Cologne, Germany Akashi Kaikyo Bridge, Japan Tsing Ma Bridge, Hong Kong Pont Neuf, Paris, France Viaduc d’Austerlitz, Paris, France Bridges of Dublin, Ireland B Callagy Bridges of Belfast, Northern Ireland P Watson Norrbro Bridge, Stockholm, Sweden L Hägglund

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Churches, Places of Worship Church of St Nectaire, France ❉ ▲ Sri Mariamman Temple, Singapore M Klaasen Cathedral of Gniezno, Poland ❉ Cologne Cathedral, Cologne, Germany

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Graphic fibres - IFA fair, Berlin, Germany ❉ LIGHTfair International 1999, San Francisco USA ❉ Light + Building Fair, Hannover, Germany ❉ Light + Building Fair 2000, Frankfurt, Germany ❉

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Industry Cikampek Luminaire Center, Indonesia Amica Wronki, Poland TVS Suzuki, India Melamo B.V., Helmond, The Netherlands Printing Works Goldmann, Tulln, Austria Good lighting.... better work Sjaak Dekker` Light and Productivity P R Boyce Peugeot’s Mulhouse factory, France TCG, Transport Centrale Gelderland, Veenendaal, The Netherlands Archicom Building Services, Eindhoven, The Netherlands interview R vd Water The Boots Company Warehouse, England Rio de la Plata port terminal, Argentina Control Room, Refining company, New Zealand ❉

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Lamps and light technology Fibre-optics Lighting Systems - Product review G Deraedt - Application considerations L vd Poel & D vd Weele Lighting controls Unified Glare Rating (UGR) W van Bommel, A de Visser, M Wouters Architectural fibres ❉ Decorative floodlighting, R Hendriks Brødrende A & O Johansen A/S, Denmark

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Landscaping (Light-) Fiber Wave, Tokyo, Japan ❉ Do not X-Ray, Dordrecht, the Netherlands ❉ Aquatic fibres - Chamalière fountain France ❉ - Wilsonplein Ghent, Belgium ❉ - Montgomeryplein fountain Brussel, Belgium ❉ - Association Liégoise du Gaz, Liège, Belgium ❉ Lively Squares H Hollands & D v.d. Weele

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Museums and themed buildings Singapore Art Museum ❉ Museums - Musée de la Musique, France - Patio de la Infanta, Spain - The Egyptian Museum Cairo, Egypt S Cornelissen & T Akkermans Congress Hall in Villach, Austria ❉ Bibliothèque Nationale de France, Paris American Air Museum, Duxford, U.K. Palais des Beaux-Arts, Lille, France Van Gogh Museum, Amsterdam, new wing: Symbyosis ❉

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Upstairs / Downstairs - Lyon’s car-parks France - Nijmegen’s hospital parking The Netherlands W J Idema et al. No parking, no business G Giesbers Vitré City Centre, France Tournai City Centre, Belgium B Josz Veurne City Centre, Belgium V Rosi Light Square, Eindhoven, The Netherlands D. v.d. Weele & H Hollands Light in de City, Copenhagen, Denmark S Frandsen & E Christensen Jyväskylä city centre, Finland ❉ Symposium "City/people/light", Amsterdam, the Netherlands Dynamic road marking ❉, Papendrecht, The Netherlands Casino Square, Monte Carlo, Monaco V Laganier Speicherstadt Hamburg in colourful light ❉ The English Tower, Buenos Aires, Argentina ❉

ilr 002 index / coming events

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Fifth floor Philips Nederland, Eindhoven, the Netherlands Interpolis Head Office, Tilburg, the Netherlands Twijnstra Gudde Consultancy, Amersfoort, the Netherlands R B S Tan WDR, Cologne, Germany Building Research Establishment, Garston, England M & C Saatchi’s building, London, England N Kelso The many faces of the office M Wouters & W van Bommel Office lighting M Wouters Philips Design, Eindhoven

Colossal Tokyo Forum, Japan ❉ Justus Lipsius building, Belgium ❉

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Shops, stores and showrooms Swarovski Kristallwelten Austria H Weingärtner Perry Sport ❉ Fibre-shop, Vught, the Netherlands Graphic fibres - Kurfürstenpassage, Mannheim, Germany ❉ - La Rinascente Duomo, Milan, Italy ❉ Bijenkorf store, Amstelveen, The Netherlands R bagen C & A stores, M de kruiff C & A Clockhouse, Manchester, U.K. Karen Owens Siegert, Gentlemen’s outfitter, Regensburg, Germany W Huber Superquinn Supermarket, Ireland L vd poel Wellworths-SuperValu store, Ireland Sainsbury Supermarket, U.K. Burger King Restaurant, Amsterdam, The Netherlands P rijnders Praxis Megastore, Amsterdam, The Netherlands Petrol-station shops P Entrop Volvo Car showroom J Tielens-Aarts Yeasu Book Center, Tokyo, Japan Motoko Ishii Shoplighting, "Keeping pace with the times" S Cornelissen WalMart supermarkets, Brazil ❉ New shops in Italy ❉ Bruna Retail chain ❉ INNO department store, Brussels/Belgium ❉

Skiing on television - Neveros piste Spain J A Sánchez - Kandahar piste Italy R de Marco - The Planai downhill Austria M Schmutzler - Holmenkollen Norway T Sogge Soccer stadiums at the French ‘98 World Cup in Toulouse, Lyon and Marseille JF Caminada Gelredome arena, Arnhem, the Netherlands ❉ Morumbi Stadium, Sao Paulo, Brazil ❉ Euro 2000 Soccer - King Baudouin Stadium, Brussels, Belgium - Jan Breydel Stadium, Bruges, Belgium - Charleroi Stadium, Charleroi, Belgium - Philips Stadium, Eindhoven, The Netherlands - Gelredome Stadium, Arnhem, The Netherlands Stadium perspectives - Interviews about stadium lighting

Theater de Harmonie, the Netherlands ❉ 974 974 992 992 993

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Products Fibre Stone, Japan ❉ Metsys Hannover Messe ‘98 ❉ - Mastercolour CDM-TT - Ecotone Ambiance - ArenaVision for indoor - TL5 Circular

Public / Institutional buildings

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Theatres, concert halls

Offices Cities / Town planning of light

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Sports buildings and installations

Monuments and landmarks Roman Forum, Rome, Italy ❉ Riegersburg fortress, Austria Skywalk❉, pedestrian walkway, Hannover, Germany Twin Tower , Berlin, Germany Calakmul building, Mexico City, Mexico "Die Pyramide", office building, Berlin, Germany UFA Multiplex-Kino, Dresden, Germany Forte de Nossa Senhora dos Remedios, Brazil ❉

- SON for outdoor Metronomis, city-friendly luminaires Soprano ACS/2 spots ❉ Europa 2 downlighter ❉ Starry Sky Kits ❉ Under a starry sky ❉ Metropol, park luminaire Milewide project, Denmark HPI Plus range of lamps ❉ TTX 400 line-lighting system TLD Reflex TLD Secura Arena Vision – New Generation

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General Fibre-optics lighting, schemes Not only for your eyes Urban Lighting, Research study World Lighting Index City People Light conference, Paris

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AMERICAS ARGENTINA: Buenos Aires19-22 October 2000, ELECTROSHOW/ International Audio, TV, Video, Lighting Exhibition. USA: Los Angeles, 22-25 September 2000, AES. Las Vegas, 13-15 October, 2000, LDI. Scottsdale, 11 November, IS & T, Systems, Technologies, Applications.

ASIA/PACIFIC/AFRICA CHINA: Hong Kong, 11-14 October, 2000 Hong Kong International Lighting Fair. Hong Kong, November 2000, HEIMTEXTIL ASIA ASIAFLOR, International Trade Fair for Hometextiles, Floor Coverings, and Interior Furnishings: Hong Kong, 15-18 October, 2000 ,CELF2000 Shenzhen International Exhibition Center, export oriented lighting fair . Shanghai, 1316 September, 2000, ILE CHINA, China International Lighting Exhibition. INDONESIA: Jakarta, 22-25 November 2000 (2629 September 2001) BUILDING & CONSTRUCTION INDONESIA SERIES, International Building and Construction, Equipment and Materials Exhibition. Jakarta, 21-24 February 2001, BROADCAST TECHNOLOGY INDONESIA, Int. Professional Broadcast, Sound, Film, Video and Lighting Exhibition. SAUDI ARABIA: Jeddah, 01-05 October 2000, Saudi Building Industries Exhibition. Riyadh SAUDI LUMINEX, International Lighting Equipment show. SINGAPORE: Singapore, 01-03 November, 2000, LUMINAIRE ASIA, The World Light Show in Asia. SOUTH AFRICA: Port Elizabeth, 6-8 November 2000, SANCI, Light and Lighting 2000. TAIWAN: Taipei 20-23 September, 2000 Taiwan International Furniture, Interior Decoration, Kitchen Furniture and Building Materials Fair. VIETNAM: Ho Chi Minh City, 25-28 October, 2000, Lighting and Electrical Appliances Expo.

EUROPE AUSTRIA: Vienna, 19-22 October 2000 (18-20/10 2001), WOHNDESIGN, Domestic Design Exhibition. BELGIUM: Kortrijk, 13-22 October 2000, INTERIEUR 2000. CZECH REPUBLIC: Pilsen, 19-22 October 2000, VIA CREATIVA, Exhibition for Glass, Lighting, Ceramics, Gifts and Handicrafts. Prague, 15-17 February 2001, PRAGOINTERIER – NEW DESIGN International Exhibition of Furniture, New Design, Lighting. FRANCE: Paris, 11-15 December 2000, International Exhibition ELEC – Electricity, Automation, Lighting. Paris, 11-15 January 2001, PARIS SELECTION DECO Interior Decoration Exhibition. GERMANY: Bad Salzuflen, 20-24 September 2000, M.O.W. Herbst, Furniture Trade Fair. Barntrup, 20-24 September, 2000 , M.O.W. Herbst, Furniture Trade Fair. Schieder, 20-24 September 2000, M.O.W. Herbst/Furniture Trade Fair Frankfurt/Main, 16-20 February 2001, Ambiente Internationale Frankfurter Messe, Domus & Lumina. Goslar, 20-22 September, LICHT 2000. Lemgo, 20-24 September, 2000, M.O.W. Herbst, Furniture Trade Fair. Gutersloh, 27-29 October 2000, DeSign/ Interior Design Exhibition. Cologne, 15-21 January 2001, IMM –International Furniture Fair. HUNGARY: Budapest , 02-04 November 2000, FENY, International Trade Fair for Lighting and Lighting Technology. ITALY: Verona, 14-18 September, 2000 MONDOLUCE , Lighting Exhibition. POLAND: Lotz, 24-26 November, 2000 , Lighting Equipment, Materials, Devices and Technology Exhibition. Warsaw, 06-09 November, 2000, ElektroExpo, International Electrical Fittings and Lighting Exhibition. PORTUGAL: Aveiro, 21-29 October 2000, DECORCASA, Furniture, Decoration and Lighting Exhibition, Lisbon, 16-19 September, 2000, INTERHOME, Furniture and Lighting Fair. Lisbon, 07-15 October, 2000 INTERCASA, International Furniture and Lighting Exhibition. Porto, 28 Feb – 4 March 2001, Export Home – Expo of Furniture, Lighting. RUSSIA: St. Petersburg, 21-25 February 2001, LIGHTING, International Lighting Trade Fair. Moscow, 12-15 October, 2000 MUSIC, International Exhibition on Musical Equipment and Lighting Technology. Moscow, 13-16 December, 2000, INTERLIGHT 2000, International Trade Fair for Lighting and Light Technology. SPAIN: Valencia, 25-30 September, 2000, FIM, International Furniture Fair. Valencia, 25-30 September, 2000 FIAM, International Fair of Lighting Fixtures, Accessories and Components. SWEDEN: Stockholm, 07-11 February 2001, LIGHTING, Lighting Fair. TURKEY: Istanbul, 05-08 October 2000, LIGHTING/Lighting Technologies Exhibition. Istanbul, 1215 October 2000, INTERIOR DESIGN & DECORATION. Istanbul, 23-24 November, 2000, 3rd National Lighting congress and Exhibition. UNITED KINGDOM: Birmingham, 21-24 January 2001, The Lighting Show – Contract Lighting.

ordering ilr and product data Please make a copy of the order-form below, complete it, and fax or mail it.

973 CAR-PARKS

974 FIBRE OPTICS

981 OFFICES SPORTS

982 CITY/PEOPLE/ LIGHT

991 SHOPS AND STORES

992 LANDMARKS

ILR Reader-service

Subscriptions

Back Numbers

Are you interested in receiving further information on a product or lighting theme featured in ILR? If so, simply fill in the order-form below and fax it to the Reader-Service person in your country.

Three issues a year. Please use the order-form below, an invoice will be sent to you later. Unless cancelled in writing, existing subscriptions will automatically be renewed and invoiced accordingly.

An overview of the subjects dealt with in the last eight issues of ILR can be found in our Quick-reference Index, which is included in each issue. Back numbers are available, while stocks last, in all four language versions, and can be purchased individually. The charge (including postage) is €16 per issue. Please use the order-form below. An invoice will be sent to you later

For 2000, the subscription rates (including postage) are: Within Europe €44 Outside Europe €52

993 INDUSTRY

001 CITY BEAUTIFICATION EURO 2000 SOCCER

order-form Reader-service persons

Hong Kong: Pilva P. Kwan, Hong Kong, fax 02 28610568.

Portugal: Rui Santos, Lisbon, fax 014163222.

Argentina: Ariel Szajowicz, Buenos Aires, fax 015467668.

Hungary: Laszio Fabian, Budapest, fax 013821851.

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❑ Please send me more information on the following lighting products

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India: Meera Bankal, Calcutta, fax 0224964319.

Singapore: Teh Eng Chuan, Singapore, fax 02532343.

❑ Please send me more information on the lighting theme mentioned in this issue

Austria: Walter Stefanik, Vienna, fax 01601011968 .

Indonesia: Sinta Marino, Jakarta, fax 0264 351666.

Slovakia: Zuzana Marekova, Bratislava, fax 075424213.

Belgium: Gerd Sterckx, Brussels, fax 025257694.

Ireland: Nicholas Moran, Dublin, fax 017640251.

Spain: Lourdes Gil, Madrid, fax 0915669655.

Brazil: Juliana Ficheli, Sao Paulo, fax 01151880662.

Italy: Mariangela Speroni, Monza, fax 0392036125.

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Please complete this order-form and fax it to the appropriate Reader-Service person in your country.

❑ Reader-service

❑ Annual Subscription Please enter my subscription at my address below

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Fax or mail this form to: The Reader-Service person in your country Should no such person be listed for your country, please fax or post your order to: fax

ILR/ Franka Heesterbeek **31 40 275 78 00

post ILR/ Franka Heesterbeek P.O. Box 721, 5600 AS Eindhoven The Netherlands

Chile: Valeria Sáez, Santiago, fax 027371711.

Malaysia: K.C. Wong, Kuala Lumpur, fax 037574368.

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United Kingdom: Andy Gowen, Croydon, fax 01816892752.

Czech Republic: Jacob Wittlich, Prague, fax 0233099326.

Netherlands: Anneke Summerfield, Eindhoven, fax 0402786795.

Uruguay: Carlos Galante, Montevideo, fax 029023616.

Your profession

Denmark: Hans Jorgen Jacobsen, Copenhagen, fax 032960131.

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Please help us to know you better:

Finland: Petri Pekola, Mäntsäla, fax 096883230.

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Venezuela: Alejandro Samour Fax: 2 2378343.

France: Hubert De La Rivière, Ivry-sur-Seine, fax 0149876186.

Pakistan: Ejaz Ahmed, Karachi Fax 021 2568658

Germany: Harald Dekkers, Springe, fax 05041945183.

Philippines: Robert Victoriano, Manila, fax 028166340.

Greece: Isabella Terzaki, Athens, fax 016845728.

Poland: Magda Tarnowska, Pila, fax 067 3513104.

Your address NAME ADDRESS

Other countries: ILR/ Franka Heesterbeek fax 31 40 275 78 00

PRINCIPAL BUSINESS 1 Architecture/interior design 2 Consulting engineering 3 Lighting design 4 Government/Municipality Electrical utility 5 Electrical contractor 6 Manufacturer of lighting accessories or materials 7 Professional society orassociation 8 Education/library 9 Other____________________

PRINCIPAL LIGHTING INTERESTS A Commercial/industrial B Institutional/social environment C Indoor sports D Outdoor sports E Public lighting F Floodlighting G Theatre/television/Performing arts H Other____________________

002

Philips Lighting Spain

ILR 002: SHOPS

Spanish fashion, Sfera, Spain. Shop lighting with Scrabble luminaires.