ISSUE 15 > AUG 2017 > £12.99
LASHES. BEAUTY. BUSINESS. JOURNAL
Focus on Fantasy
Expert Lashers Expert Lashers is a website dedicated to the best lash artists in the industry. As an applicant, you will have photographs of your lash work and qualifications reviewed before being accepted to be listed. As a listed member you will have your own unique page which you can use for promotional purposes. Link it to your website, have a link in your email signature. Show your clients you are one of the lash elite. Listings are just $4.99 USD per month! To be listed visit www.expertlashers.com and click on ‘Get Listed’.
Contents
11
Welcome 1
Letter from The Editor
Lashes 5 Anti-smooth Line 7 Enchanted’s Hidden Treasure 9 Meet the Editors 11 London to LA Conference Travels Reviews 15 Ask the Expert: Online 16 Featured Salon Beauty-Lashious 17 Reader Gallery 21 Fantasy Gallery 27 The Art of a G ood Brow 31 Focus on Fantasy Featured Salon Z oe Mizon Lash 33 Academy & Ladies Lounge 35 Eye Shapes & S tyling Tips 37 Interview with L ana Slatina Lash Industry I nspirational Person & 39 Product Awards 2017
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Beauty 43 Strictly Come Lashes 47 Training Accreditation
Business 51 Lash Inc Accredited Directory 53 Training Directory 55 Supplier Directory 58 Artist & Salon D irectory
Welcome TO ISSUE 15
OF LASH INC I am delighted to introduce Lash Inc USA/Canada and Lash Inc Australasia to the family. We will be producing these issues on a quarterly basis and the original version of Lash Inc will now be called Lash Inc International. Our regional editions will be under the supervision of editors Kelly Storer in Australasia and Jill Heijligers-Peloquin in USA/Canada. You can read more about these amazing ladies in the meet the editors article in this issue. In the past 3 months, the focus in the industry has increasingly been on lash contests. Competitions are an excellent way to gain feedback and improve your skills. If you win or are placed it is one of the best promotional tools for your business. Surveys of contest winners have shown that 80% of customers are influenced to buy products or services from a business with awards to their name. I hope you enjoy this issue, there will be a number of improved additions to the magazine over the coming issues, we have added a fantasy reader gallery and are looking for beautiful work to showcase for next issue. As always if you have anything to contribute get in touch with me at info@lashinc.eu or look out for editorial calls on the Lash Inc magazine Facebook group. All the best,
1 - Welcome
Louise Tierney
Letter from The Editor
Lash Inc.
7 Newton Place, Lower Ground, Glasgow, G3 7PR Contact Name: Louise Tierney Contact Email: info@lashinc.eu www.lashinc.eu
/LashInc @LashInc @Lash_Inc Issuu
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London to LA
Conference Travels Written by Kelly Storer
London – The first ever Lash conference on a super yacht! This was amazing! Organised by Louise Tierney of Lash Inc. Magazine, and Miranda Tarpey & Gabriella Gerardi of UK Lash institute; This event was luxurious, informative, and cosy! The vibe in the Auditorium was something I would love to experience again. It was open, friendly and there was an air of professional ease. I had the great pleasure of meeting the beautiful ladies and gents from Borboleta who are now my lash sisters and brothers along with some of the UK’s top artists and educators. It was a dynamic line up of speakers, each with knowledge and wisdom of lashing, business, innovative techniques and each with an aura of approachable friendliness. The whole room was in open conversation and you could feel the passion from each and every attendee.
Courtney Buhler had everyone reaching for their phones as she shared her secrets on building a great Instagram.
This conference was also a platform for the launch of the Lash Inc. Australasian edition!!! Very exciting news for Australia, New Zealand and surrounds. We are very busy down here in our lash world and now we have our own magazine to keep up with everything and showcase our amazing artists
Leah gave the congress a chance to be certified in health and safety with her very informative presentation on industry safety
A live demo from Captain Otto on the Elleebana lash lift system gave a great interactive experience where attendees could see first hand how quick the system is and check the results out for themselves
Stefani Alteri spoke about Adhesive and how to work with it properly which is a very talked about subject in the industry right now.
Leanne Harber spoke about her Bridging techniques and her charity work on cancer patients which left the whole room full of emotion and just sheer awe at the marvellous work she does. Miranda Tarpey gave us an insight into her new app the Volumetric Calculator which is available for purchase from apple and android. THE must have App for safe lashing.
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Loreta told us a bit of her story and how others can build a successful team. Her cartoons in her presentations always show her fun personality.
Flirties team Michelle Ryan, Britta Krueger and Layla Hinchen gave us an insight into where we go wrong with social media pictures. Liz stole the show with her amazing body art! She literally painted a body throughout the conference I contributed with a presentation on ‘How to achieve full sets at a safe standard’. The weekend was such a great success, they released the date of next year’s conference and sold tickets before the event was over! One of my favourite lash conferences ever and was more than worth my 24 hour travel time from down under.
Miranda Tarpey, MEGA VOLUME Queen, discussed some tips for smoother mega sets and her Volumetric Calculator app. Leanne Harber showed us an insight into her amazing lash reconstruction, if you have not seen this, Google ‘Leanne Harber’ and find it! It is THE next big thing in lashes. Frankie Widdows and her Volume lash perfection presentation and video gave even the experienced artists in the room some food for thought. My presentation was on building a successful team and whether you are a home salon, commercial salon or business school, it takes team work to make the dream work!
Hollywood Then I travelled on to speak at the Hollywood Lash Conference in the Glorious Los Angeles! This conference was organised by Michelle Meredith-Rath and her team at Sinful Lashes. The Glitz and Glamour that you associate with Hollywood, was weaved into every inch of this 2 day conference. The cocktail party on the Friday night, the pool party on the Saturday and the 2 jam packed days of conference including full on buffet lunch had both attendees and speakers feeling like movie stars! Each speaker had featured in the Lash Masters Volume 3 book published by Louise Tierney, and was the perfect opportunity for a book signing session throughout the conference.
As I talked with attendees, it was amazing to see how many people were saying they felt inspired by the chapters in the book, how it had given some direction and some people motivation. It really is a great source of information and its lovely to see inside the minds of some of the lash world’s greatest. Michelle Meredith-Rath spoke about using speciality curls such as L and L+, which is great because a lot of people are too scare to use these. Jill Heijligers-Peloquin; this ladies mind fascinates me!!! We were lucky enough for her to share the fascinator test where we were all able to take part and find out things about ourselves and I can tell you the results are mind blowing!
The gorgeous Ruthie Belle was missed immensely by all her peers and the attendees and I am sure she would have wowed the audience with her Lash Botox presentation. Sadly Ruthie couldn’t join us due to health reasons and if there is one thing you should do in any size business it is look after yourself! Your health comes first over anything. I hope you all look after yourselves and each other. It is a very rapidly growing industry that we are part of and by coming together at events like these, getting to know your lash sisters and forming the bonds helps us all achieve a higher industry standard. We are in the profession of looking after people, servicing people, let’s do the same to ourselves. Lots of Lash Love guys,
Kelly X
Inesa Svetkina shared her celebrity styling with everyone, her presentation delved into the hard to perfect techniques. Loreta Jasilionyte is like Madonna, she only needs introducing by one name and shared with us her Volume styling
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Expert:
Ask the
Online Reviews by Leah Lynch
Online reviews are everywhere and gaining in popularity as the main source of decision-making when choosing a beauty professional. Did you know that more than 70% of consumers trust online reviews as much as recommendations from their peers? Don’t miss out on any opportunity to maximize your online persona, presence, and reputation! Sites like Yelp! and Facebook allow just about anyone to voice complaints about a business, but these sites are also avenues for your raving fans to get the word out about your assets. You may find yourself inclined only to respond to the negative reviews that have caught your attention, but responding to all reviews— positive or negative—will show your prospective clients that you are engaged in your business, that you care about your clients’ experiences, and that you have the professionalism and diplomacy to handle difficult situations.
Of course, there are going to be times where you will receive a negative review that is deserved, and this is an entirely separate issue. Usually a comment such as this will suffice: “Thank you for bringing this issue to my attention. I am so sorry to have heard of this experience. I can assure you this is not the way we normally do business and I have spoken to my employee regarding this issue. I will be contacting you personally with a possible solution. Again, my sincere apologies.”
It’s always nice to let clients see you’re a real person, and to get a taste of your personality and flare.
You may find yourself crushed one day by a terrible public review, sitting in front of your computer, steam blowing from your ears as you read a skewed, inaccurate representation of what has happened. You may think, “Oh my gosh; I’m doomed. This review is going to bring my business down!” Well, your best offence here is a good (sane and well thought-out) defence! Resist the urge to act emotionally or to become aggravated by the negative review, no matter how wacky it is. Keep your responses short and to the point, list the ways that you may have already tried to remedy the situation and/ or offer a solution. Your potential clients are smart, and they, like you, can spot an
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agitated and unreliable reviewer when they see one. It’s likely that they will read the review and then read your response, too; if your response shows that you know how to handle yourself in a tough situation and remain calm and professional, you can gain back your credibility.
It is important not to grovel or beg for their business back or to make discount offers as a review response. You may, of course, contact the reviewer privately if a discount or refund is in order. Always remember: When in doubt, leave it out… or wait it out! Sometimes, letting an email sit overnight before sending it will allow you really to take the time to be sure of your response and tone. Positive reviews are, of course, more fun both to read and to respond to. Make them light and add a personal touch if appropriate:
“Thank you for your kind review, Jane. I’m so happy you loved your service! I used your recipe tip, as well. You’re the best! See you next month.” It’s always nice to let clients see you’re a real person, and to get a taste of your personality and flare. Don’t have a Yelp! page or business Facebook page? Now is the time! As a businessperson, you always want to remain grounded, to be present and engaged. I know, I know; you’re busy. Your life is crazy, but at least try to seem like the present moment is the most important moment of your day. You want to be the person who is willing to accept criticism and to find a solution for issues faced by your clients. By looking at your reviews and making deliberate, well-conceived responses to what people have to say, you will be perceived as a smart, proactive owner who cares about her business and who wants it to thrive and that’s the kind of business that clients return to again and again.
Have a question for Leah Lynch? Let us know at expert@lashinc.eu
Featured Salon
Beauty-Lashious
Hi, I’m Carly Fitch and my salon is called Beauty-Lashious Beauty & Training Salon in Westcliff, Essex. I offer training courses in the popular brand ULTIMATE lash lift, classic lashes, volume lashes, advanced lash courses, brow shape & design. Plus spraytan, waxing, acrylic nails, gel polish. I started off in nails, then onto level 2 beauty therapy, spray tan, lash extensions then into Russian volume. And then I went on to do my level 3 award in education (PTTLLS) and started teaching for Leanne Harber’s, Hello Gorgeous training academy. With over 12 years’ experience in all. My salon is a friendly, one-stop shop for all aspects of beauty & hair, as well as training courses. We are based in a busy road in Westcliff, Essex, home of the Essex girl.
Beautylashioussalon Beauty_lashious
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Dijana Tosev
Reader Gallery Martina Krajinovic Gulsun
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Jess Martin
Vogue Lashes
Merlin Callaghan
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Fantasy Gallery Natasha Gallier
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Justyna Wieczorek
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Good Brow
The Art of a
by Mandy Jeffery Australian Lash and Brow Artists
Brows are so HOT right now! And they go perfectly hand-in-hand with the Lash Services you currently offer your clients. 27 - Lashes
We have all seen pictures of amazing lashes but often the brows just take away from the finished result, right? How would you like to create not only perfect lashes, but also perfect brows for your clients and gain NEW clients to your business? Gaining brow clients not only helps your bottom line as brows are high profit services - even more so than lashes as they take much less time and
are much less strain on our bodies. If you are great at brows and offer more than a quick 5-minute wax job, you will create a loyal following of raving fans! Also, I would say 90% of women love brows and having them look great while there are a lot of women who don’t like lashes or can’t wear them due to allergies. By becoming an accomplished brow artist, you open your business up to so many new opportunities! Imagine you have 20 lash clients a week. With a little effort, you can upgrade 50% of them to start a brow journey with you. This will equate to about an extra 10 hours of work with very little financial outlay. You don’t need to win over these clients as they already love their lashes and will be so much happier being able to get their brows and lashes created in the same salon! Win/win for both of you. Most brow artists charge upwards of $50 for a brow design and this can include tinting and henna.
and a lot of people can’t actually see well enough to make their brows look like sisters – they end up with distant cousins drawn on! So make it easy for your clients to have the wow brows that they desire. I get asked a lot about training with Brow Henna and we do offer face to face training all over Australia and have a permanent trainer in Melbourne, Melanie Jane Foley. I have also created an online course www.alabamasterclass. com.au for students who live too far away to come to training or find the expense is just too much to train their whole team in person. If you are proficient in tinting you can try your hand at Brow Henna on your own but it does work quite differently to traditional tints so I do recommend you undertake some training so you can get the best out of your Brow Henna and then we can offer you on-going support to achieve brow success!
When it comes to shaping and design, a lot can go wrong with brows and sometimes those muchneeded hairs do not ever grow back, no matter what growth serums we use. Melanie and I have seen there is a huge gap in the industry for affordable and real-life training in design. We have joined forces to create a comprehensive brow design class with hands-on training by trainers who still actively perform treatments on clients so we can totally relate to any issues you have.
We will be launching this hands on class around Australia by the end of August 2017 and it will complement hands-on Brow Henna Training.
The design process for their first appointment will take a bit longer than normal as you need to consult with your client about their desired outcome and, of course, we need to manage these expectations and let them know what we can and cannot create for them. The majority of my clients have very over-plucked 90s brows (it was a cruel time in the brow world!) so to create a full brow for them with hair and tint is next to impossible. This is where Brow Henna is a saviour for these clients and they will love, love, love you!
Brow Henna I have been using Brow Henna daily with my clients for over 3 years now and I am still blown away by the results we can create! Brow Henna is a brow only tint but it differs from traditional brow tinting as it creates a skin stain as well as a hair stain to give the illusion of a full brow. Why is this beneficial to your clients? Many clients will have rounded brows, hooked brows or brows that are too far apart due to out-dated measuring systems from the 90s and early 2000s. We simply didn’t know any better. Times are changing and a full, even, smooth brow is what clients desire. Clients who cannot regrow their natural hair benefit from henna as we can create new brow lines for them and then teach them to draw these lines in as the henna fades. Giving our clients this guide on their skin makes it so much easier for them to follow at home. Stencils are fiddly and often end up in the bottom of the make-up bag
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Featured Artist – Cindy Nicholls Lashes - 30
Fantasy
Focus on by Louise Tierney
I have always been a lover of Fantasy Lash Art but had no training in this specialised section of lash artistry. Although I no longer offer lash extension treatments, I would still love to have some projects when time permits. I think of myself as quite a creative person but would this translate into fantasy Lash Art? As a complete novice at this subject, I attended Miranda Tarpey’s class in Los Angeles. The class was full of familiar faces, some well-known lash artists that know the value of attending other classes even though they are experts. There is always something to learn. I loved everything about this class, I felt like a child again playing with lots of glitter, jewels, and embellishments. Miranda took the class through everything from the importance of the colour wheel when working with a concept, to choosing a theme, overall look plus technical aspects of applying lash art. The best thing about the course is that is was taught from the perspective of a Lash Art Judge, so Miranda discussed everything that would need to be done to get maximum points in most Lash Art contests. It hadn’t occurred to me that designs were assessed not only on the lashes but many points are awarded for the overall costume, body paint, make up, from head to toe. Months of
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planning and preparation can go into a person’s design, costume and recording everything in a portfolio that is hand made for the contest. With my new-found love for the technicalities, you will be sure to see much more Fantasy Lash Work in Lash Inc in the future. Also, keep a look out for a special edition - Fantasy Lash Inc which Miranda will be working on for a very special event coming to London next year. Exciting times!
The course is perfect for those who want to compete in Lash art contests as well as those people who aspire to be judges. Courses are held worldwide http:// www.uklashinstitute.com/
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Interview with
Lana Slatina Let me introduce myself; My name is Lana Slatina, I have been living in Madrid since 1997, where some family circumstances brought me, and I stayed in this gorgeous, sunny city which became my home for the past 20 years. I graduated from Moscow State University for International Relations, I got a profession of international economist. I had exciting and enriching experiences working in the Ministry of Foreign Affairs of Russia and later for some famous multinational companies.
We are proud to host 11 top-professional experts from 9 different countries of the world. Our event has been supported by 13 sponsors not only from Europe but also from Latin American countries, who gave a good response to the idea of the first lash and brow congress in Spanish language.
Since I moved to Madrid, I decided to give a radical change to my professional life and started my beauty career, taking course after course, in different academies and countries of Europe.
The Conference is going to be a very intensive day. We do not only plan speeches but also live demonstrations, questions-and-answers session, and at the end of the day we will announce the winners of our first international online competition, as well as each Conference participant will be given a personal Certificate.
I have been a practicing eye lash technician since 2012. I always try to increase my professional level, that is why I take the new advanced course at least one or two times a year. Two years ago, I started to host international eye lash stars here in Madrid with their courses. At the same time, I started to collaborate with the Russian Queen Lashes, and later was appointed an official representative and trainer of the Russian Queen Lashes Academy in Spain. Our Spanish branch is located in Madrid. People from all corners of Spain come to take our courses and always say that they really feel the big difference after our trainings. The eye lash extensions came to Spain around the year of 2010, and since then things have not change a lot in the sphere of a quality formation trainings. It is necessary to emphasize the eye lash education based on the philosophy of “not damaging” the natural client´s lashes. It is necessary to reinforce teaching the basics of the profession, such as the anatomy and hygiene of eye-lashes, and of course the correct application techniques. There are lots of eye lash extensions salons in Spain, that offer the volume service but they actually do not open the fans! Now the Russian volume is starting to be very popular here. But due to the lack of the correct professional education this service is on a very poor level in the country on general. That was one of the reasons why I decided to bring to Spain the practice of international eye lash extensions congresses. I have been planning it for about one year and a half, and I am very happy that our First-in-history International Lash and Brow Conference is coming true on the 10th of June, 2017 in Madrid.
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The event will be closed with the announcement of the foundation of the Spanish Association of Eye Lash Extension Professionals. The objective of this association is to increase the professional education level of lash designers in Spain. We will introduce the common European sanitary and hygiene standards to this profession, as well as respect the common rules of the correct eyelash extension application. We have plans for a permanent professional follow-up for the members of the Association, organization of multiple professional events, and cooperation with other similar associations.
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Training
Directory UK
LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide. Training Dates: Ongoing
Frankie Widdows eyelash.extension.kent@gmail.com +44 7714 638405 www.eyelashextensiontraining.co.uk Master lash artist Frankie Widdows is head trainer at the Institute of Eyelash Excellence. She provides outstanding training from foundation level through to advanced lash techniques and Russian volume eyelash extensions. She also provides continued online support and tutorials as well as 24/7 access to her for the rest of your lash career. Training Dates: Ongoing
Michelle Ryan Michelle@flirties.co.uk +44 7825 924 920 www.flirties.co.uk www.stalhambeauty.co.uk Michelle Ryan is an experienced and passionate lash technician who has a wealth of knowledge that she loves to share with her students. As a trainer for Flirties, she constantly strives to improve the standard of eyelash extensions across the board. Being a busy therapist herself gives Michelle the ability to support students not just with training but to also offer help and advice in other areas of setting up and running a business.
Sarah Humphreyson 15 Drake Mill Business Park, Plymouth PL6 7PS +44 1752 771 112 sarah_humphreyson@hotmail.co.uk eyelashqueenplymouth.co.uk facebook.com/eyelashqueenplymouth instagram.com/eyelashqueenplymouth Accredited training in purpose built facility from classic to mega volume, also providing courses in waxing, threading and more.
Best Lashes&Brows (Best L&B Ltd) Renata Fodor-Csuti +44 7555 481 857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/bestlashesandbrowsworldwide/ instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.
iLashtique Cindy Nicholls Room 21, West Cornwall Enterprise Centre, Cardrew Ind. Est, Redruth, TR15 1SS +44 7875 436 054 cindy@helloultimate.com ilashtique.com facebook.com/ilashtique instagram.com/ilashtique I entered some lash art competitions in 2016 and won 3rd in London Lash Battle and 2nd in a Christmas lash art competition. I have just become a lash trainer for the Cornwall area, under Leanne Harber’s Ultimate brand of beautiful products at reasonable prices.
East Anglian Beauty Training Maureen Blackman Norwich, Norfolk, NR6 +44 7717 257 756 info@eabt.co.uk eabt.co.uk facebook.com/eastanglianbeautytraining Professional, bespoke accredited lash & brow training for beginners, and technicians wanting to expand on their skills. Not affiliated to any particular brand.
Ireland Ms Diva Training Cork & Dublin 0870 991 991 aoife@msdiva.ie http://www.msdiva.ie/
Annya Studio Anna Slufirski Tallagh, Dublin 24, Ireland info@annyastudio.com facebook.com/annyasstudio/ instagram.com/annyastudio/
List in our training directory for just £50 GBP per quarter ($80 USD) Email info@lashinc.eu to be included in our next issue 53 - Business
Donata Jucyte
Beverly Hills Lashes
Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland 0831040220 donata@ritzyeyes.com
+1 (310) 500-0551 info@beverlyhillslashes.com beverlyhillslashes.com facebook.com/beverlyhillslashes Instagram.com/beverlyhillslashes twitter.com/ bevhillslashes pinterest.com/bevhillslashes Intensive hands-on certification trainings in the Keratin Lash Lift and Eyelash Extensions- helping you build a strong foundation, leading to success in the eyelash industry.
Denmark MYLASHCOMPANY Beringsvej 7, 7500 Holstebro, Denmark (0045) 5070 2543 info@mylashcompany.com mylashcompany.com Brands: MYLASH and MYTWEEZER. High quality product with a unique patented formula. Worldwide fast shipping. High level lash courses. We teach Classic, Volume and our unique course Lash Medic. This course is the first in the world, which focus are on clients with a medical condition. The course will be taught by a licensed nurse with over 8 years’ experience in lashes and 5 years working with oncology patients.
USA Sinful Lashes
San Diego Eyelash Extensions Olga Villarreal 12935 Pomerado Road, Poway CA 92064 sandiegoeyelashextensions.com +1 (619) 438-5770 sdeyelash@gmail.com facebook.com/sdeyelash instagram.com/olga.minkys.sandiego1/ twitter.com/sdeyelash pinterest.com/sdeyelash/ I’m Olga Villarreal, award-winning Master Lash Artist, eyelash extension trainer, aesthetician, and owner of San Diego Eyelash Extensions. My mission is to help every woman I serve to feel confident, radiant, and empowered.
Luxury Products and Quality Training. +1 (818) 970–7151 sinfullashes@gmail.com www.sinfullashes.com Luxury products at competitive prices. Featuring our Red Ruby Volume Adhesive. Quality, in-depth training located in Los Angeles. We also travel the US bringing our Classic and Volume training to you.
Canada
LASHLAB Academy
Vancouver, British Columbia (Canada) +1 (778) 808–5572 leslie@luxelashstudio.ca luxelashstudio.ca facebook.com/luxeacademy Classic and Volume Certification, Advanced Volume Techniques, Re–Certification & Refresher Courses
by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017
MaiLash & Brows Mai Le Scottsdale, AZ +1 (480) 404-0092 mailashinfo@gmail.com mailash.com
SkinCare Fundamentals Stephanie Frey 200 Parker Avenue, Rodeo, CA 94572 +1 (888) 388-7546 info@skincarefun.com scflashstore.com/ facebook.com/skincarefundamentals/ instagram.com/skincarefun/ Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all and at great prices.
Premium Products and Quality Training +1 (403) 999–4455 info@hotlashes.ca www.hotlashes.ca Canada’s Premium Quality Products shipped World Wide
Luxe Lash Academy
Estilo Lash Kim Helgesen-Fuentes Mackenzie BC +1 (250) 615-1232 kimhelgesenfuentes@estilolash.com estilolash.com facebook.com/estilolashmobileeyelashextensions Providing training in eyelash extensions, microblading, threading and lash lifts.
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