FASM 310: T-SHIRT PROJECT Shreya Lunawat & Nobue Chen
“ The People of Tomorrow. We believe in enjoying life to the fullest without having to compromise everything. We are responsible for the generation of tomorrow and respect each other and Mother Nature.�
OVERVIEW | Started in 2005 | Electronic dance music festival held in Boom, Belgium | One of the largest and popular music festivals in the world | stretches over 2 weekends | Tickets sell out in minutes | 400,000 visitors in 2017
FEATURES
| Reunites the most recognized Djs | Offers a variety of sub-genres within the electronic music scene | Fairy tale themed - takes people out of reality | Live performances | Fun and upbeat environment
PURPOSE
“We believe... in a commitment to create a reality that relates positively with Mother Nature and contributes to the well-being of the next generations. Let’s engage with each other and do something good today, for which we will be grateful for tomorrow.”
MARKETING DIRECT
INDIRECT
| Sales Promotion - Discounts and incentives, Promotional contest on Twitter, Travel Packages
| Not only a music festival, but a projection of a whole diferent universe presented in Belgium
| Social Media Marketing, Press Releases, Celebrities
| Almost a 100 - acre movie set except everything is final cinematic form with special effects with a music festival
| Advertising - Billboards
| Acceptance and openness - ‘do whatev er, wear whatever, dance however.’
Living-in-the-moment, togetherness and all- accepting mentality.
TARGET MARKET Young millennials between 18-28
CUSTOMER PROFILE Name: Emma Jones Age: 23 Education: University of Georgia Family Life: Parents and one younger brother Location: U.S.A Attitudes: Outgoing, Fun, Always ready for plans Hobbies: Partying, Sketching, Swimming Persona: Competitve, Spontaneous
BENEFIT
| Unforgettable experience | Creates happiness to people | Produces love for music
STAY HYDRATED!!
OVER 12,000 PEOPLE DIE BY DEHYDRATION EVERY YEAR.
SPEC SHEET
COST SHEET
UNIT BREAKDOWN
TEE SHIRT PROJECT Unit Breakdown Style Nbr. Description 1 Weekend 1 2 Weekend 2
total
Retail Per % to total Total Units Cost per unit Total cost Unit Total Retail 50% 50,000 4.95 247500.00 24.00 1,200,000 50% 50,000 4.95 247500.00 24.00 1,200,000
100%
total
2,400,000
PACKAGING
HANDTAGS
STRING BAG
MARKETING
SUBWAY BILLBOARD
WEB LANDING PAGE