OBLIVION Maria Santamaria
Shreya Lunawat
FASM 311
Oscar Betancur
logline On a hunt to find a perfect dress in the year 2060, Avril takes an unexpected decision that leads to problematic twist.
BRAND RESEARCH - Global lifestyle brand - One of the largest apparel companies in the world - Bold, progressive, seductive, minimal aesthetic - Provocative imagery and striking designs - Embraces individuality - Embody authenticity - Tension, sparking ideas, unforeseen realities - Clean and innovative - Distributes its products to 110 countries
TARGET Customer - Women ages 22-45 - Annual income +80,000 - Contemporary, urban and bold - Medium- high class society - Modern, sophisticated consumer - Bold, passionate, edgy and fearless - Goal oriented - Value technology that provides a productivity boost - Heightened sense of visual stimulation - Spontaneous - Confident enough to experiment - Future oriented
Marketing Strategy of the brand - Heavy focus on their digital channels - Instagram - followers increased by 53% this year - Tapping influencers - Call to action - User - oriented / user- generated content - Controversies - Iconic print ads
statement Inspired by all of the technological changes that our world is experiencing right now, especially with some of the developments inside the fashion industry concerning the improvements on the omnichannel experience. The story is a representation of a possible future that might soon be part of our everyday lives.
Message of the Film Our message is to remind everyone that Calvin Klein is more than just an undergarment brand. The brand is minimal, yet bold in order to embrace individuality at its fullest. Also, it reinforces the idea of allowing technology take over every aspect of our lives, which can sometimes result negatively by overtaking the tangibility of everything.
Storyboard
image mood board
production design
shot list 1A
wide shot of her with the magazines
1B
Medium Close up
INSERT A
Roll magazines
1C
Close up of getting the box
INSERT B
Close up of the pull (POV)
1D
Medium shot of her taking the pill +talking to AI
INSERT C
POV of cell phone accepting the notification
1G
CU of her opening the box with the dress
1H
Medium looking at the dress and asking how she gets rid of AI Falls on the sofa, dropping phone next to her
INSERT E
Close up of phone restarting
1L
Medium close up through mirror of her wearing the dress Looks at camera through the mirror
locations Frogtown lofts
savannah film studios studio c
gant chart
behind the scenes
credits CREATIVE DIRECTOR
ART DIRECTION
Maria Santamaria Shreya Lunawat
Maria Santamaria Shreya Lunawat
FILM DIRECTOR
PRODUCER
Daniel Otero Marcela Victoria
Maria Santamaria Drew Funk
FASHION DIRECTOR
CINEMATOGRAPHER
Maria Santamaria
Natalia Vega
STARRING
GAFFER
HAIR AND MAKEUP
Morgane Bryant
Michael Johnson
Macy Graham
FILM EDITOR
SOUND DESIGNER
SPECIAL THANKS
Samuel Paternina
Eric Hermetz
PRODUCTION DESIGN
MOTION GRAPHICS
Maripaz Alfaro
Yunho Park
Oscar Betancur Savannah Film Studios Max Acevedo Juan Pedro Restrepo Rodrigo Soria
SOUND EDITOR/DESIGNER Bennett Kerr
THANKS!!