LUNDBECKFONDEN DESIGN GUIDE
EXAMPLES ON SOCIAL MEDIA These are working examples of how all the elements can work together with a dynamic selection of the trademark. It is built around a simple principle: The trademark is sliced in four different ways. Each slice of the trademark revolves around the center of the square video or image.
The composition of the content determines which of the selections are used. This gives the social content a contemporary yet consistent visual expression. The slices are always white to preserve a uniform look regardless of the photos.
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