PUTTING ASPEN ON THE MAP

BY AMIEE WHITE BEAZLEY

“Concept of a Visualist: Herbert Bayer’s World Geo-Graphic Atlas,” the newest exhibit at Resnick Center for Herbert Bayer Studies at The Aspen Institute, examines one of the more obscure but influential and complex pieces of work produced by the revered, mid-century Bauhaus artist.

Bayer, a student of and master teacher at the groundbreaking German school of art and design, emigrated to the United States before the second World War in 1938. He was hired by Walter Paepcke, one of the founders of modern Aspen, to create artistic concepts for Paepcke’s Chicago-based company Container Corporation of America. Bayer, both architect and graphic designer, and Paepcke worked together to reimagine the role American business could have on global arts and culture, and much of the work they did together was conceived, produced, and endures today, including the design of the Aspen Institute campus itself.

When Bayer was tasked with designing an atlas to celebrate the 25th anniversary of Container Corp., he took his assignment above and beyond how atlases had been previously conceptualized. Along with his assistants Henry Gardiner, Martin Rosenzweig, Masato Nakagawa and wife, Joella – Bayer worked for five years on the atlas from an art studio attached to his home at 234 W. Francis St. in Aspen.

Bayer’s World Geo-Graphic Atlas was first showcased at the 1953 International Design Conference in Aspen (IDCA), and in the 70 years since, the landmark publication has come to occupy a key place within graphic design and art history, transforming the look and character of subsequent geographic atlases and popular scientific illustration.

Drawing on a wide range of original artworks, print media and photographic documentation, the exhibition at The Bayer Center examines the sources, creative processes, and intellectual exchanges through which Bayer and his collaborators realized the atlas, which not only provides geographic information but also that which pertains to astronomy, meteorology, climate and geology.

“Our inaugural exhibition focused on Bayer’s work as a fine artist; this next installment focuses more on his graphic design expertise and the intersection of science, information and art,” says Lissa Ballinger, Acting Director, The Bayer Center. “This Aspen Institute campuswide exhibition highlights a signature element of Herbert Bayer’s career, and will appeal to a broader audience, including art and design aficionados, cartographers, geographers, historians, political scientists, climatologists, and visual educators.” has written a book on Bayer’s atlas, Herbert Bayer’s World Geo-Graphic Atlas and Information Design at Mid-Century, and will co-curate the Aspen exhibit alongside Bayer expert, Bernard Jazzar.

“Concept of a Visualist: Herbert Bayer’s World Geo-Graphic Atlas,” opens at The Bayer Center in June 2023 and runs through April 2024. In conjunction with the center’s primary exhibition at The Bayer Center, a yearlong complementary education presentation titled, “Charting Space: Herbert Bayer’s World Geo-Graphic Atlas at 70” will be shown at the Resnick Gallery of the Doerr-Hosier Center. It will feature a recreation of Bayer’s “Outside-In Globe,” an immersive art sculpture suspended from the Isaacson room ceiling representing an updated 21st century map.

“Bayer’s atlas is visually very distinctive when compared with other atlases from the same period,” says Benus. “He used visually compelling graphics to make specialized knowledge and scientific information engaging and accessible to general audiences.”

The atlas also addressed ideas of how aviation, travel and flight transformed people’s understanding of world geography. The atlas’s overarching message proved to be prescient, with emphasis on conserving natural resources and its warnings of potential environmental catastrophe.

“This visionary narrative, unusual for the atlases of the time, highlighted the costs of environmental degradation, the toll industrialization and population growth were taking on the natural environment and suggested to readers steps they could take to address these crises”, says Benus.

“Concept of a Visualist: Herbert Bayer’s World Geo-Graphic Atlas,” opens at The Bayer Center in June 2023 and runs through April 2024. In conjunction with the center’s primary exhibition at The Bayer Center, a year-long installation titled, “Charting Space: Herbert Bayer’s World Geo-Graphic Atlas at 70” will be shown at the Resnick Gallery of the Doerr-Hosier Center. It will feature a recreation of Bayer’s “Outside-In Globe,” an eight-foot diameter immersive art sculpture suspended from the Isaacson room ceiling representing an updated 21st century map.

Ifyou go

“CONCEPT OF A VISUALIST: HERBERT BAYER’S WORLD GEO-GRAPHIC ATLAS”

June 2023 through April 2024

Resnick Center for Herbert Bayer Studies on The Aspen Institute Campus

610 Gillespie Ave.

Free and open to the public

For hours and tours call (970) 544-7899 or visit thebayercenter.org

ARTS & CULTURE

ART MUSEUMS & CENTERS

Anderson Ranch Arts Center

5263 Owl Creek Rd.

Snowmass Village, CO 81615

(970) 923-3181 andersonranch.org

Aspen Art Museum

637 E. Hyman Ave. Aspen, CO 81611

(970) 925-8050 aspenartmuseum.org

Aspen Historical Society

620 W. Bleeker St. Aspen, CO 81611

(970) 925-3721 aspenhistory.org

Aspen Meadows Resort

845 Meadows Rd. Aspen, CO 81611 (970) 925-4240 aspenmeadows.com

Isa Catto Studio Woody Creek, CO 81656 (970) 236-1885 isacatto.com

Red Brick Center for the Arts

110 E. Hallam St. Ste. 118 Aspen, CO 81611 (970) 429-2777 redbrickaspen.com

The Resnick Center for Herbert Bayer Studies

1000 N. 3rd St. Aspen, CO 81611 (970) 544-7899 aspeninstitute.org

CULTURE

Aspen Historical Society

620 W. Bleeker St. Aspen, CO 81611

(970) 925-3721 aspenhistory.org

Aspen Words

110 E. Hallam St. Ste. 116 Aspen, CO 81611

(970) 925-3122 aspenwords.org

Lead with Love P.O. Box 4829 Aspen, CO 81612

(970) 618-5101

The Aspen Institute

1000 N. 3rd St. Aspen, CO 81611

(970) 925-7010 aspeninstitute.org

MUSIC

Aspen Music Festival and School

225 Music School Rd. Aspen, CO 81611 (970) 925-9042 aspenmusicfestival.com

Belly Up, Aspen

450 S. Galena St. Aspen, CO 81611 (970) 544-9800 bellyupaspen.com

Jazz Aspen Snowmass

110 E. Hallam St. Ste. 104 Aspen, CO 81611 (970) 920-4996 jazzaspensnowmass.org

SCREEN & STAGE

Aspen Film

110 E. Hallam St. Ste. 103 Aspen, CO 81611 (970) 925-6882 aspenfilm.org

Aspen Santa Fe Ballet 0245 Sage Way Aspen, CO 81611 (970) 925-7175 aspensantafeballet.com

DanceAspen

406 E. Hopkins Ave. Unit D Aspen, CO 81611 danceaspen.org

Theatre Aspen

110 E. Hallam St. Ste. 126 Aspen, CO 81611 (970) 925-9313 theatreaspen.org

Wheeler Opera House 320 E. Hyman Ave. Aspen, CO 81611 (970) 920-5770 wheeleroperahouse.com

BUSINESS & SERVICES

ARCHITECTS, ENGINEERS & INTERIOR DESIGN

1 Friday Design P.O. Box 7928 Aspen, CO 81612 (970) 309-0695

Ali & Shea LLC P.O. Box 7911 Aspen, CO 81612 (970) 274-9796 aliandshea.com

Alius Design Corp. 108 Diamond A Ranch Rd. Carbondale, CO 81623 (719) 331-9211 aliusdc.com

Anne Grice Interiors 408 AABC Ste. 201 Aspen, CO 81611 (970) 429-4148

Arhaus

625 E. Hyman Ave. 101W Aspen, CO 81611 (970) 239-0121 arhaus.com

Bennett Design Build 625 E. Main St. 102B-237 Aspen, CO 81611 (858) 342-0385

BG Architecture & Design 111 H AABC Aspen, CO 81611 (970) 948-6709 bg-architects.com

Brewster McLeod Architects, Inc. 112 S. Mill St. #B Aspen, CO 81611 (970) 544-0130 brewstermcleod.com

Bryan May Architecture + Interiors

501 Rio Grande Pl. Ste. 109 Aspen, CO 81611 (970) 300-2086

Built Environment Evolution P.O. Box 9464 Aspen, CO 81612 (303) 562-5872

Chapman Radcliff 1475 Silver King Dr. Aspen, CO 81611 (323) 896-7273

Charles Cunniffe Architects

610 E. Hyman Ave. Aspen, CO 81611 (970) 925-5590 cunniffe.com

Clauson Rawley Associates Inc

400 W. Main St. Ste. 203 Aspen, CO 81611

(970) 925-2323 clausonrawley.com

CTL Thompson Inc.

234 Center Dr. Glenwood Springs, CO 81601

(970) 945-2809

David Johnston Architects, P.C.

119 Spring St. Ste. 203 Aspen, CO 81611 (970) 925-3444 djarchitects.com

Della + Zella Interiors, LLC 410 N. Mill St. Ste. B5 Aspen, CO 81611 (970) 618-8686

Design Workshop, Inc. 120 E. Main St. Ste. 100 Aspen, CO 81611 (970) 925-8354 designworkshop.com

DHM Design 225 Main St. Unit 201 Carbondale, CO 81623 (970) 963-6520

Eco-Arch Architecture 108 Maple Ln. Aspen, CO 81611 (970) 846-6807

Eigelberger Architecture 350 Market St. Ste.309 Basalt, CO 81621 (415) 963-9322

Escape Garden Design 312 AABC Unit E Aspen, CO 81611 (970) 920-3700 escapegardendesign.com

Forum Phi 210 E. Hyman Ave. Ste. 202 Aspen, CO 81611 (970) 279-4157 forumphi.com

Item 5 LLC 355 Watson Divide Snowmass, CO 81654 (512) 825-5574 item5.llc

Kim Raymond Architects, Inc. 501 E. Hyman Ave. Ste. 205 Aspen, CO 81611 (970) 925-2252

Kristin Dittmar Design 616 E. Hyman Ave. Ste. 201 Aspen, CO 81611 (970) 300-4688 kristindittmardesign.com

Land + Shelter 400 W. Main St. Unit 105 Aspen, CO 81611 (970) 963-0201 landandshelter.com

Laura U Design Collective

16 Kearns Rd. Ste. 301S Snowmass Village, CO 81615 (970) 315-2961 laurauinteriordesign.com

LIFT Studio

P.O. Box 2748 Aspen, CO 81612 (970) 404-5610

Matter Planning & Design, LLC

P.O. Box 1045 Aspen, CO 81612 (970) 379-5401

MHK Architecture & Planning

400 E. Hyman Ave. C-101 Aspen, CO 81611 (970) 710-2813 mhkarchitecture.com

Mountain Resort Interiors & Construction dba Santini Studio 715 W. Main St. Ste. 206A Aspen, CO 81611

(970) 566-5119 mountainresortaspen.com

Poss Architecture + Planning and Interior Design 605 E. Main St. Aspen, CO 81611 (970) 925-4755 billposs.com

Richard Wax & Associates 406 AABC Ste. H Aspen, CO 81611 (970) 920-0236

Rowland+Broughton Architecture/ Urban Design/ Interior Design 500 W. Main St. Aspen, CO 81611 (970) 544-9006 rowlandbroughton.com

Seldom Scene Interiors

333 W. Main St. Aspen, CO 81611 (802) 253-3770 seldomsceneinteriors.com

Steven Dunn Architects 107 Juan St. Aspen, CO 81611 (970) 309-8233

The Lighting Studio 414 N. Mill St. Ste. B Aspen, CO 81611 (970) 925-5004

Theresa Grenney Design

131 Midland Ave. Aspen, CO 81611 (646) 279-8321

Thunderbowl Architects

300 S. Spring St. Ste. 201 Aspen, CO 81611 (970) 274-1421

Thurston Kitchen and Bath

202 AABC Aspen, CO 81611 (970) 925-8579 kitchensofcolorado.com

AUTOMOTIVE SERVICES

Aspen Store & Main St. Gas 435 E. Main St. Ste. 3 Aspen, CO 81611 (970) 920-3877

Cracks & Racks 406 AABC Ste. A Aspen, CO 81611 (970) 925-2287

Detailing HQ LLC 208 Truscott Pl. Aspen, CO 81611 (970) 205-9335

Sixt Rent a Car, LLC 233 Airport Rd. Aspen, CO 81611 (720) 673-3002 sixt.com

TruPar.com

710 E. Durant Ave. Aspen, CO 81611 (970) 712-5549 trupar.com

Woody Creek Station 31336 HWY 82 Aspen, CO 81611 (970) 710-2541

CHILDCARE & SCHOOLS

Aspen School District No. 1 RE 0235 High School Rd. Aspen, CO 81611 (970) 925-3760 aspenk12.net

Kids First - Childcare Resource Center

215 N. Garmisch St. Ste. 1 Aspen, CO 81611

(970) 920-5363

CONCIERGE SERVICES

A Better Life Concierge 625 E. Main St. 102 B - 168 Aspen, CO 81611 (855) 854-8005 ablconcierge.com

Aspen Inside 4000 Brush Creek Rd. Snowmass, CO 81615 (970) 948-5566

Aspen Luxury Concierge

14914 HWY 82 Unit 297 Carbondale, CO 81623 (715) 505-1166 aspenluxuryconcierge.com

Connected Concierge 209 Horseshoe Dr. Basalt, CO 81621 (970) 379-9431

Construction

Artemis Construction Management LLC

1280 S. Ute Ave. Ste. 6 Aspen, CO 81611 (970) 787-0538 artemis-cm.com

BG Architecture & Design 111 H AABC Aspen, CO 81611 (970) 948-6709 bg-architects.com

Build West 7209 CR 100 Carbondale, CO 81623 (970) 618-6823

Burlingame Construction

210 AABC Ste. M-M Aspen, CO 81611 (970) 925-2391 burlingameconstruction.com

G.F. Woods Construction 430 E. Hyman Ave. Aspen, CO 81611 (970) 544-1833

Garfield Construction LLC 675 Brush Creek Rd. Aspen, CO 81611 (970) 401-1116 garfieldconstruction.com

Hansen Construction, Inc. 310 AABC

Aspen, CO 81611 (970) 920-1558 hansenconst.com

Harriman Construction, Inc.

0280 E. Cody Ln. Basalt, CO 81621

(970) 927-1161 harrimanconstruction.com

Incline Construction

115 Boomerang Rd. #5105 Aspen, CO 81611 (970) 379-4463

Item 5 LLC

355 Watson Divide Snowmass, CO 81654 (512) 825-5574 item5.llc

JD Black Construction Inc. P.O. Box 2693 Aspen, CO 81611 (970) 379-7749

KRC Builders, LLC P.O. Box 4809 Aspen, CO 81612 (970) 948-4424

Madigan + Company

P.O. Box 9682 Aspen, CO 81612 (970) 948-0418

Okeanos Construction P.O. Box 552 Woody Creek, CO 81656 (805) 252-9161

PCL Construction Services 1450 Ute Ave. Aspen, CO 81611 (303) 365-6500

Regan Construction Obermeyer Place

601 Rio Grande Pl. #119B Aspen, CO 81611 (970) 923-0010 reganconst.com

Rutgers Construction 256 Twining Flats Rd. Aspen, CO 81611 (970) 379-0947 rutgersconstruction.com

Shaeffer Hyde P.O. Box 8432 Aspen, CO 81612 (970) 845-5656

Shaw Construction

760 Horizon Dr. Ste. 201 Grand Junction, CO 81506 (970) 242-9236

Storm Help Pro LLC 1088 Hooks Spur Rd. Basalt, CO 81621 (706) 853-0305

T & E Marshall Enterprises, Inc. 855 Frying Pan Rd. Basalt, CO 81621 (970) 927-8071 temarshall.com

TE Builders

417 Main St. Unit M-O Carbondale, CO 81623 (970) 379-1506

The Weitz Company 1676 CR 100 Carbondale, CO 81623 (515) 698-4279

FINANCIAL & CONSULTING SERVICES

Accounting & Tax Services CS LLC

400 Wood Road PO 5460 Unit 1204 Snowmass Village, CO 81615 (719) 271-9695

Alpine Bank Aspen

600 E. Hopkins Ave. Ste. 001 Aspen, CO 81611 (970) 920-4800 alpinebank.com

ANB Bank

325 E. Main St. Aspen, CO 81611 (970) 544-3777 anbbank.com

Argos Capital Management, Inc. 73 Granite Cir. Aspen, CO 81611 (970) 429-4097

Aspen Bookkeeping, Inc.

198 Riverdown Dr. Aspen, CO 81611 (970) 920-3627

Aspen Development Services, LLC

210 S. Galena St. Ste. 31 Aspen, CO 81611

(970) 309 -7955

Aspen Land LLC

202 Midnight Mine Rd. Aspen, CO 81611

(206) 866-8354

Aspen Reprographic Service, Inc.

120 E. Main St. Ste. 300 Aspen, CO 81611

(970) 925-1771 aspenrepro.com

Aspen Wine Sense 111 Juan St. Aspen, CO 81611 (970) 948-9463

BendonAdams 300 S. Spring St. Ste. 202 Aspen, CO 81611 (970) 925-2855 bendonadams.com

Blackstick LLC 9487 S. Shadow Hill Cir. Lone Tree, CO 80124 (303) 819-5435

Blaustat Research LLC

106 N. Spring St. Aspen, CO 81611 (646) 207-6219

Cairn Educational Consulting 724 Vine St. Aspen, CO 81611 (518) 859-0269

CC Management Services Inc. 319 AABC Unit N Aspen, CO 81611 (970) 710-7137

City of Aspen Community Development

130 S. Galena St. Aspen, CO 81611 (970) 920-5090

Cohi Capital 793 Cemetery Ln. Aspen, CO 81611 (970) 618-6546

Delta Trading Company 108 W. Hyman Ave. #7 Aspen, CO 81611 (970) 945-8014

Derron Cloud State Farm 227 Cody Ln. Unit 201 Basalt, CO 81621 (970) 927-0419

East Coast Asset Management 308 S. Galena St. Ste. B Aspen, CO 81611 (970) 429-4011

Edward Jones 530 Evans Ct. Basalt, CO 81621 (614) 725-9397

First Western Trust 201 N. Mill St. Ste. 202 Aspen, CO 81611 (970) 710-7200