The Beginning of Santa Cruz Skateboards and the Birth of an Industry - As told by Richard Novak, co- founder of NHS/Santa Cruz Skateboards “In 1973, my partners Doug Haut, Jay Shuirman and I sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. We sold this guy a bunch of pultruded fibreglass sheet material. He burned us, so we went back and picked it all up from him. A the same time, a friend of ours, Jimmy Hoffman, was living in Hawaii, and on a surf trip over there, the McCully Bike Shop people in Honolulu asked us if we could make and sell them some skateboards. We were already making surfboard fins so it was easy for us to make some skateboard decks from all this left over fibreglass material. We made 500 skateboards, with loose ball bearings, urethane roller skate wheels and roller skate trucks, and they sold out immediately. We built another 500 boards and they sold out, too. Overnight we were in business. Then in late 1974 this guy Tony Roderick came into our surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel.
From that day forward the Road Rider Wheel and precision bearing changed skateboarding forever. Also at that time, Ron Bennett developed the Benet Truck, while G&S had the fibreflex board. We all ran into each other in L.A. at the Hang Ten contest in 1975 and said, OK, we have skateboard wheels and bearings. We have skateboard trucks. We have composite skateboard decks. The three main components are now all leading edge and designed specifically for skateboarding. Now we have a real skateboarding industry. This group was Bill Bahne, Jay Sherman, Brian Logan, Dave McIntyre, Dave Dominy, Paul Sims, Ron Bennet, a couple of guys from Skateboarder magazine and me. We were interested in setting the foundation of an actual skateboard industry, not reliant on anyone but ourselves. We wanted to support pro riders, promotion and advancement in technology. Before that, it was just a fad. After we set it all up, it was an actual industry. And here we are today - NHS is still rolling 40 + years later, always innovating and always having fun.� - Richard Novak
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mens collection 01. mens bottoms 07. oct delivery 19. nov delivery 28. core collection 29. headwear 31. accessories 14. classics collection 15. accessories 37. youth collection 42. womens collection 43. oct delivery 51. nov delivery 59. womens bottoms 63. accessories 68. contact
summer 16 collection - oct delivery
/1
SC-mbd6262 cruzier solid short
SC-mbd6263 cruzier beach short
Black, slate, tan, plum 100% cotton poplin, front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL
acid Black, acid denim, acid concrete, acid cali blue 100% cotton poplin, acid washed front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL
SC-mbd6264 cruzier tie dye beach short
SC-mbd6371 splice boardshort
poolside, smoke, seafoam 100% cotton poplin, tie dyed front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL
coral, lime, black, steel poly / elastane 4-way stretch, quick dry, snap closures front patch, back snap pocket, 18“ leg 28,30,32,34,36,38
summer 16 collection - oct delivery
SC-mbd6262 cruzier solid short
SC-mbd6263 cruzier beach short
SC-mbd6264 cruzier tie dye beach short
SC-mbd6371 splice board short
/2
summer 16 collection - oct delivery
/3
SC-mbd6360 the hook boardshort
SC-mbd6405 rob face beach short
black, denim poly / elastane 4-way stretch, quick dry, drawstring, back zip pocket, key loop, 17.5“ leg 28/30/32/34/36/38
yellow, charcoal 65% polyester 35% cotton, printed panel, back zip pocket and side mesh pockets, 17.5“ leg s / m / L / xL
SC-mbd6359 vice beach short
SC-mwd6266 pleasure point short
charcoal, aqua 100% nylon, yardage print, front patch, back zip and side mesh pockets, 17.5“ leg s / m / L / xL
black, sand, cypress 97% cotton 3% elastane, 18.5“ leg- rolled 28/30/32/34/36/38
summer 16 collection - oct delivery
SC-mbd6360 the hook boardshort
SC-mbd6405 rob face beach short
SC-mbd6359 vice beach short
SC-mwd6266 pleasure point short
/4
summer 16 collection - oct delivery
SC-mwd6267 classic cali walk short
SC-mwd6380 sc work short
old gold, BLack
28/30/32/34/36/38
black, sand 100% cotton label detail, 23� leg
SC-mpd6268 pleasure point pant
SC-mpd6269 classic cali chino pant
black, sand, cypress
old gold, BLack
98%cotton 2% elastane, logo direct emb, 19“ leg
97% cotton 3% elastane, cuffed leg, drawstring
28/30/32/34/36/38
/5
28/30/32/34/36/38
98%cotton 2% elastane, straight leg
28/30/32/34/36/38
summer 16 collection - oct delivery
SC-mwd6267 classic cali walk short
SC-mwd6380 sc work short
SC-mpd6268 pleasure point pant
SC-mpd6269 classic cali chino pant
/6
summer 16 collection - oct delivery
SC-mtd6318
SC-mtd6319
white, black, cloudbreak 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mtd6341
SC-mtd6342
white, corn, cloudbreak 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, corn, black 100% cotton jersey, 140gsm, pocket, front/back print s / m / L / xL / xxL
party dot tee
rob face tee
/7
party hand tee
biter tee
summer 16 collection - oct delivery
SC-mtd6343
SC-mtd6320
white, black 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, corn, black 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
screaming dot tee
a frame 2 tee
SC-mtd6321
SC-mtd6322
white, acid black, cloudbreak 100% cotton jersey, 140gsm, front print s / m / L / xL / xxL
white, black, 100% cotton jersey, 140gsm, pocket, front/back print s / m / L / xL / xxL
vice tee
homebreak tee
/8
summer 16 collection - oct delivery
/9
screaming hand snap back
cali fill snap back
aptos snap back
party dot tee
party hand tee
rob face tee
biter tee
cruzier beach short
classic cali walk short
classic cali chino pant
cruzier solid short
cali fill snap back
summer 16 collection - oct delivery
screaming hand snap back
cali fill bucket hat
cali fill snap back
homebreak tee
screaming dot tee
a frame 2 tee
vice tee
pleasure point short
classic cali chino pant
cruzier beach short
cruzier tie dye beach short / 10
summer 16 collection - oct delivery
SC-mtd6324
SC-mtd6348
black, navy 100% cotton yarn dye stripe jersey, 140gsm, front print s / m / L / xL / xxL
white, black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mtd6349
SC-mtd6350
white, black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, black, concrete 100% cotton jersey, 140gsm, pocket, front/back print s / m / L / xL / xxL
striped tee
pfm skeleton tee
/ 11
cali dot tee
guardians tee
summer 16 collection - oct delivery
SC-mtd6326
SC-mtd6356
asphalt, sky 100% cotton jersey, 140gsm, tie dye, front/back print s / m / L / xL / xxL
black, white 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mtd6328
SC-mtd6344
asphalt, shorebreak 100% cotton jersey, 140gsm, tie dye, front print s / m / L / xL / xxL
black, white 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
party dot muscle
vice muscle
party hand muscle
screaming dot muscle
/ 12
summer 16 collection - oct delivery
/ 13
screaming hand snap back
screaming hand snap back
leather dot snap back
striped tee
cali dot tee
pfm skeleton tee
cali fill snap back guardians tee
classic cali walk short
sc work short
classic cali chino pant
sc work short
summer 16 collection - oct delivery
party dot muscle
party hand muscle
vice muscle
big dot bucket hat
cruzier solid short
splice boardshort
cruzier solid short
screaming dot muscle cruzier tie dye beach short / 14
summer 16 collection - oct delivery
SC-mtd6327
SC-mtd6351
black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mtd6384
SC-msd6364
black, navy 100% cotton yarn dye stripe jersey, 140gsm, front s / m / L / xL / xxL
charcoal, oat 100% cotton, yardage print s / m / L / xL / xxL
a frame 2 muscle
striped tank
/ 15
guardians muscle
vice shirt
summer 16 collection - oct delivery
SC-mld6372
SC-mld6345
black, white 100% cotton jersey, 140gsm, front/back/sleeve print s / m / L / xL / xxL
black, white 100% cotton jersey, 140gsm, front/back/sleeve print s / m / L / xL / xxL
SC-mld6325
SC-mtd6346
black, white 100% cotton jersey, 140gsm, pocket, front/back print s / m / L / xL / xxL
black, white 100% cotton jersey, 140gsm, front/back/sleeve print s / m / L / xL / xxL
cali fade l/s tee
home break l/s tee
biter l/s tee
cali dot l/s tee
/ 16
summer 16 collection - oct delivery
/ 17
cali fill snap back
aptos snap back
striped tank
cali fade l/s tee
a frame 2 muscle
guardians muscle
cruzier beach short
the hook boardshort
classic cali walk short
classic cali walk short
summer 16 collection - oct delivery
cali fill snap back
aptos snap back
cali dot l/s tee
cali fill snap back
biter l/s tee
home break l/s tee
classic cali chino pant
shaka hand l/s tee
classic cali walk short
classic cali walk short
classic cali walk short / 18
summer 16 collection - nov delivery
SC-mtd6329
SC-mtd6330
white, black, atlantic 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, corn, acid black 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mtd6331
SC-mtd6332
white, acid black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, corn, black 100% cotton jersey, 140gsm, front print s / m / L / xL / xxL
island dot tee
shaka hand tee
/19
pleasure point tee
cali fade chest tee
summer 16 collection - nov delivery
SC-mtd6354
SC-mtd6355
white, acid black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, acid black, atlantic 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mtd6397
SC-mtd6352
acid black, concrete 100% cotton jersey, 140gsm, pocket, front/back print s / m / L / xL / xxL
white, concrete, acid black 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
salba witch tee
pocket dot tee
slasher tee
el mano tee
/ 20
summer 16 collection - nov delivery
/ 21
island dot tee
big dot bucket hat
aptos snap back
screaming hand snap back
splice boardshort
pleasure point tee
shaka hand tee
cali fade chest tee
cruzier beach short
classic cali chino pant
vice beach short
summer 16 collection - nov delivery
aptos snap back
aptos snap back
screaming hand snap back
salba witch tee
slasher tee
pocket dot tee
leather dot snap back el mano tee
pleasure point short
pleasure point short
pleasure point short
pleasure point short /22
summer 16 collection - nov delivery
SC-mtd6335
rayas tee
scc tee
oat heather, char heather 100% cotton yarn dye stripe jersey, 140gsm, pocket, rib detail s / m / L / xL / xxL
white, black 100% cotton jersey, 140gsm, front/sleeve print s / m / L / xL / xxL
SC-mtd6336
SC-mtd6369
charcoal, black 100% cotton jersey, 140gsm, patch detail s / m / L / xL / xxL
white 100% cotton jersey, 140gsm, raglan sleeve, front/back print s / m / L / xL / xxL
screaming hand polo
/ 23
SC-mtd6334
cali dot raglan muscle
summer 16 collection - nov delivery
SC-mtd6339
SC-mtd6340
acid black, concrete 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
asphalt, sky, white 100% cotton jersey, 140gsm, front print s / m / L / xL / xxL
SC-mtd6338
SC-mtd6368
acid black, white 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
black, white 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
el mano muscle
salba witch muscle
cali fade muscle
pfm skeleton muscle
/ 24
summer 16 collection - nov delivery
/ 25
cali fill snap back
aptos snap back
aptos snap back
screaming hand snap back
rayas tee
scc tee
screaming hand polo
cali dot raglan muscle
el mano muscle
classic cali walk short
classic cali chino pant
classic cali walk short
sc work short
splice boardshort
aptos snap back
summer 16 collection - nov delivery
screaming hand snap back
slasher painter cap
slasher painter cap
cali fill snap back
cali fade muscle
salba witch muscle
pfm skeleton muscle
island dot tank
cali fade tank
vice beach short
classic cali walk short
sc work short
pleasure point short
rob face beach short
screaming hand snap back
/ 26
summer 16 collection - nov delivery
SC-mtd6370
SC-mtd6337
white, black 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
white, black 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
SC-mld6373
SC-msd6363
black, white 100% cotton jersey, 140gsm, front/back print s / m / L / xL / xxL
aqua, black 100% rayon, yardage print, wooden buttons, pocket s / m / L / xL / xxL
cali fade tank
shaka hand l/s tee
/ 27
island dot tank
shaka shirt
summer 16 collection - oct delivery
SC-mTnc249 other dot tee
SC-mTnc251 other dot muscle
BLack, grey heather, white
BLack, white, grey heather
s / m / L / xL / xxL
s / m / L / xL / xxL
100% cotton jersey, 140gsm, front/back printS
100% cotton jersey, 140gsm, front print
SC-mlnc250 other dot l/s tee
SC-mfnc259 other dot pop hood
BLack, grey heather, white
BLack, grey heather/black
s / m / L / xL / xxL
s / m / L / xL / xxL
100% cotton jersey, 140gsm, front/back printS
80%cotton 20%poly cvc, 300gsm, front print
/ 28
summer 16 collection - oct delivery
SC-mcnc134 classic dot trucker
SC-mcnc071 classic patch cap
SC-mcd6284 leather dot snap back
white/red BLack/white, black/black
BLack, ink
BLack, grey melange, tan, denim heather one size fits most
adjustable mesh snap
adjustable strap, patch embroidery
one size fits most
one size fits most
sold in x3 pack
sold in x3 pack
sold in x3 pack
SC-mcd6374 aptos snap back
SC-mcd6382 cali fade trucker
SC-mcd6375 cali fill snap back
black, ink, maroon
BLack/white, black/black,
hazard, BLack, lime one size fits most
adjustable snap, patch embroidery.
adjustable mesh snap, rope, print detail
one size fits most
one size fits most
sold in x3 pack
sold in x3 pack
/ 29
adjustable snap, patch detail
adjustable nylon snap, rope, print detail
sold in x3 pack
summer 16 collection - oct delivery
SC-mcd6377 vice snap back
SC-mcd6383 a frame 2 snap back
SC-mcd6378 screaming hand snap back
BLack, charcoal, aqua
corn, BLack
BLack, charcoal
one size fits most
one size fits most
one size fits most
adjustable snap, rope, print detail
adjustable nylon snap, rope, print detail
adjustable snap, patch detail
sold in x3 pack
sold in x3 pack
sold in x3 pack
SC-mcd6390 slasher painter cap
SC-mcnc079 big dot bucket hat
SC-mcd6379 cali fill bucket hat
black
BLack
BLack- aqua
one size fits most
adjustable snap, print detail under peak.
heavy enzyme washed cotton twill
one size fits most
one size fits most
sold in x3 pack
sold in x3 pack
nylon, reversible, print detail
sold in x3 pack / 30
summer 16 collection - oct delivery
SC-mcd6406 cali dot straw hat
SC-mad6391 a frame beach towel
SC-mad6392 sc strip beach towel
sTraw
BLack
multi
one size
one size
adjustable drawcord & toggle, patch detail,
one size fits most
100% cotton terry velour, 80 cm x 160 cm
100% cotton terry velour, 80 cm x 160 cm
sold in x3 pack
sold in x3 pack
sold in x3 pack
SC-manc084 big dot pencil case
SC-mad6385 sc strip pencil case
SC-mad6387 shaka pencil case
BLack
multi
shaka
one size
one size
one size
100% neoprene, 32 cm x 14 cm
sold in x3 pack / 31
100% neoprene, 33 cm x 17 cm
sold in x3 pack
100% neoprene, 32 cm x 14 cm
sold in x3 pack
summer 16 collection - oct delivery
SC-manc111 big dot velcro wallet
SC-mac6296 screaming hand velcro wallet
SC-manc093 big dot wallet
BLack 100% polyester
BLack 100% polyester
BLack pu leather look
sold in x3 pack
sold in x3 pack
sold in x3 pack
SC-mad6388 shaka wallet
SC-mac6294 classic dot slim leather wallet
SC-mac6297 bathroom bag
shaka 100% polyester, pu leather interior
BLack 100% premium leather, delivered in box
BLack 100% polyester
sold in x3 pack
sold in x3 pack
sold in x3 pack
one size
one size
one size
one size
one size
one size
/ 32
summer 16 collection - oct delivery
SC-mad6398 sc strip lunch box
SC-mad6399 shaka cooler bag
SC-mad6396 party starter can tube
multi 100% neoprene, insulated.
shaka 100% polyester, yardage print, insulated.
black, shaka 100% polyester, yardage print, insulated. includes stubby coozie on strap
sold in x3 pack
sold in x3 pack
SC-maa6113 classic dot mug
SC-mad6400 screaming hand mug
SC-maa6115 classic dot hip flask
BLack spec 100% stainless steel, delivered in box
white 100% stainless steel, delivered in box
BLack 18/8 food grade stainless steel, enamel, delivered in box
sold in x3 pack
sold in x3 pack
one size
one size
/ 33
one size
one size
one size
sold in x3 pack
one size, 177 ml - 6 oz sold in x3 pack
summer 16 collection - oct delivery
SC-manc090 classic dot backpack
SC-mac6298 screaming hand backpack
SC-mad6393 vice backpack
BLack
BLack
charcoal, aqua
one size
one size
one size
100% polyester, lining, front/back printS
100% polyester, lining, front/back printS
100% cotton canvas, patch detail
sold in x3 pack
sold in x3 pack
sold in x3 pack
SC-mad6394 shaka backpack
SC-mad6404 sc original skate backpack
SC-mad395 cali dot duffle
shaka
black
black
one size
one size
one size
100% cotton, patch detail
sold in x3 pack
100% polyester, patch detail, skate straps, nylon lining
sold in x3 pack
100% polyester, print detail, nylon lining
sold in x3 pack / 34
summer 16 collection - oct delivery
SC-mznc094 classic dot no show sock - 5 pairs
SC-mznc099 cruz sock - 4 pairs - mEnS
SC-mznc101 mono cruz sock - 4 pairs
BLack, white, grey heather, asst
BLack, white, grey heather cotton / poly / elastane, one size
BLack, white, grey heather
cotton / poly / elastane
one size
sold in x6 pack
sold in x6 pack
cotton / poly / elastane
one size
sold in x6 pack
SC-mznc365 cruz pop sock - 4 pairs
SC-mznc097 screaming sock - 3 pairs
SC-mzd6403 shaka sock - 2 pairs
asst pack
white, black, char heather
white, black
one size
cotton / poly / elastane
sold in x6 pack / 35
cotton / poly / elastane
cotton / poly / elastane
one size
one size
sold in x3 pack
sold in x3 pack
summer 16 collection - oct delivery
SC-mznc095 dye dot sock - 2 pair
SC-mznc275 strip tall sock - 2 pair pack
SC-myc6301 classic dot flip flop
shorebreak, hazard, lime
black/gold, white/red, white/green
BLack
one size
one size
cotton / poly / elastane
cotton / poly / elastane
rubber with logo print
7/8/9/10/11/12
sold in x3 pack
sold in x3 pack
SC-mud6381
SC-maa6138 strip shades
SC-mac6300 classic pin set - 3 pins
aqua, black 100% cotton poplin, yardage print s, m, l, xl
BLack, tortoise 100% polycarbonate
shark
sold in x3 pack
sold in x3 pack
shaka boxer short
one size
metal pin set, delivered in box
one size - pin size 4cm each
/ 36
mikey curtis
summer 16 collection - oct delivery
SC-ytnc001 other dot tee
SC-ytd6012 phillips eyegore tee
white, black
white, black
8/10/12/14
8/10/12/14
100% cotton jersey, 140gsm, front print
100% cotton jersey, 140gsm, front/back print
SC-ytd6013 old skool tee
SC-ytd6014 bone slasher tee
white, black
white, black
8/10/12/14
8/10/12/14
100% cotton jersey, 140gsm, front print
100% cotton jersey, 140gsm, front/back print
/ 38
summer 16 collection - oct delivery
SC-ytd6020 cali fill td tee
SC-ytnc006 other dot muscle
coal, asphalt
black, white
8/10/12/14
8/10/12/14
100% cotton jersey, 140gsm, front print, tie dye
SC-ytd6015 slasher dot muscle
SC-ytd6021 cali fill td muscle
black, white
coal, asphalt
8/10/12/14
8/10/12/14
100% cotton jersey, 140gsm, front print
/ 39
100% cotton jersey, 140gsm, front print
100% cotton jersey, 140gsm, front print, tie dye
summer 16 collection - oct delivery
SC-ytd6016 bone slasher muscle
SC-ylnc008 other dot l/s tee
black, white
black, white
8/10/12/14
8/10/12/14
100% cotton jersey, 140gsm, front/back print
100% cotton jersey, 140gsm, front/back print
SC-yld6017 phillips eyegore l/s tee
SC-ybd6010 cruzier solid short
black, white
BLack 100% nylon, patch detail front patch, back and side mesh pockets 8/10/12/14
100% cotton jersey, 140gsm, front/back print
8/10/12/14
/ 40
summer 16 collection - oct delivery
SC-ycnc018 classic dot youth trucker
SC-ycd6019 bone slasher youth snap back
BLack/white
black, ink
adjustable mesh snap
one size fits most sold in x3 pack
SC-yznc011 cruz youth sock - 4 pairs BLack, white
cotton / poly / elastane, one size
sold in x6 pack / 41
nylon snap, print detail
one size fits most sold in x3 pack
summer 16 collection - oct delivery
/ 43
SC-wtd6165 a frame racer back
SC-wtd6168 a frame 2 tank
BLack, cloudbreak 100% cotton jersey, 140gsm, contrast stripe neck band front print 6/8/10/12/14
atlantic, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14
SC-wtd6209 classic dot stripe tee
SC-wtd6184 rose dot muscle
BLack, navy 100% cotton jersey y/d stripe, 140gsm, front badge 6/8/10/12/14
white, atlantic 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
summer 16 collection - oct delivery
SC-wtd6169 keyline dot crop muscle
SC-wtd6167 cali dot backless tank
white, black, corn 100% cotton jersey, 140gsm, front/back print, chest pocket 6/8/10/12/14
black, concrete 100% cotton jersey, 140gsm, front print 6/8/10/12/14
SC-wtd6166 cali fade 2 muscle white, black 100% cotton jersey, 140gsm, front/ back print 6/8/10/12/14
SC-wtd6170 a frame 2 tee white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
/ 44
summer 16 collection - oct delivery
a frame racer back cruzin short dye dot sock / 45
a frame 2 tank
classic dot stripe tee bleached out denim skirt
rose dot muscle
summer 16 collection - oct delivery
cali fill snap back
a frame 2 tee
keyline dot crop muscle
a frame cap
cali dot backless tank
cali fade 2 muscle
bleached out denim skirt
bleached out denim skirt
rayas short / 46
summer 16 collection - oct delivery
/ 47
SC-wtd6181 shaka hand muscle
SC-wdd6173 cali dot dress
white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
atlantic, rose, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wsd6175 island party shirt
SC-wld6172 island dot l/s hooded tee
white, cloudbreak 100% cotton poplin, yardage print, wooden buttons, 6/8/10/12/14
atlantic, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
summer 16 collection - oct delivery
SC-wdd6174 striped dress
SC-wld6171 shark l/s tee
BLack, navy 100% cotton jersey y/d stripe, 140gsm, front badge 6/8/10/12/14
white, acid black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wbd6176 a frame one piece
SC-wbd6177 cali dot surf shirt
black, atlantic 87% polyamide 13% elastane, ft lining 100% polyester front print 6/8/10/12/14
rose, atlantic 87% polyamide 13% elastane, front/back print 6/8/10/12/14
/ 48
summer 16 collection - oct delivery
/ 49
shaka hand muscle
cali dot dress
cali dot jersey short
dye dot socks
island party shirt
island dot l/s hooded tee bleached out denim skirt
summer 16 collection - oct delivery
striped dress
shark l/s tee bleached out denim skirt
a frame one piece
cali dot surf shirt cruzin short
/ 50
summer 16 collection - nov delivery
SC-wtd6190 apex tank black, navy 100% cotton jersey y/d stripe, 140gsm, hem badge 6/8/10/12/14
/ 51
SC-wtd6178 heritage dot crop muscle acid black, white 100% cotton jersey, 140gsm, front/back print, acid wash 6/8/10/12/14
SC-wtd6192 party hand crop muscle
SC-wtd6193 party dot muscle
cloudbreak, acid black 100% cotton jersey, 140gsm, front/back print, acid wash 6/8/10/12/14
white, black 100% cotton jersey, 140gsm, front/back print, 6/8/10/12/14
summer 16 collection - nov delivery
SC-wtd6179 cali dot td tank
SC-wtd6183 el mano crop muscle
smoke 100% cotton jersey, 140gsm, front print, tie dye 6/8/10/12/14
corn, white 100% cotton jersey, 140gsm, patch / rib detail 6/8/10/12/14
SC-wtd6180 el mano muscle white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wdd6186 rayas dress charcoal heather, oat heather 100% cotton jersey, 140gsm, yarn dyed stripe, rib stripe detail. 6/8/10/12/14 / 52
summer 16 collection - nov delivery
/ 53
apex tank
heritage dot crop muscle
party hand crop muscle
pleasure point short
bleached out denim skirt
rayas short
party dot muscle
summer 16 collection - nov delivery
cali dot td tank
el mano crop muscle
el mano muscle
cruzin short
classic braid dress
rayas short
rayas dress
dye dot sock / 54
summer 16 collection - nov delivery
/ 55
SC-wtd6182 a frame crop muscle
SC-wtd6185 island dot tee
rose, atlantic, cloudbreak 100% cotton jersey, 140gsm, front print 6/8/10/12/14
acid black, white 100% cotton jersey, 140gsm, front/back print, 6/8/10/12/14
SC-wtd6212 wave dot muscle
SC-wdd6187 cali dot td dress
white, black 100% cotton jersey, 140gsm, front print, 6/8/10/12/14
three d, smoke 100% cotton jersey, 140gsm, front/back print, tie dye 6/8/10/12/14
summer 16 collection - nov delivery
SC-wtd6191 cali fill tank
SC-wtd6211 vice muscle
rose, atlantic 100% cotton jersey, 140gsm, front print 6/8/10/12/14
white, black 100% cotton jersey, 140gsm, front/back print, 6/8/10/12/14
SC-wtd6194 pleasure point crop tee
SC-wtd6195 faded out tee
atlantic, coudbreak, white 100% cotton jersey, 140gsm, front/back print, 6/8/10/12/14
lemonana, passion 100% cotton jersey, 140gsm, front patch detail, pocket 6/8/10/12/14
/ 56
summer 16 collection - nov delivery
a frame crop muscle
/ 57
island dot tee
wave dot muscle
bleached out denim skirt
rayas short
cali dot td dress
summer 16 collection - nov delivery
cali fill tank
vice muscle
pleasure point tee
faded out tee
bleached out denim skirt
rayas short
classic braid dress
pleasure point short
dye dot sock
dye dot sock / 58
summer 16 collection - nov delivery
SC-wdd6196 classic braid dress
SC-wbd6124 cruzin short
cloud break, acid black 100% cotton jersey, 140gsm, front print, acid wash 6/8/10/12/14
acid BLack, acid denim 100% cotton poplin 140gsm, acid washed, front patch contrast draw cord. 6/8/10/12/14
SC-wwd6140 pleasure point short acid denim, acid black 100% cotton denim 7oz, acid washed, front print, contrast draw cords 6/8/10/12/14 / 59
SC-wwd6221 bleached out denim skirt acid denim 100% cotton denim 7 oz, acid washed, front zip pockets, cb zip closure. 6/8/10/12/14
summer 16 collection - nov delivery
SC-wwd6189 rayas short
SC-wbd6197 faded out short
oat heather, charcoal heather 100% cotton jersey y/d stripe, panel detail, side pockets, hem label. 6/8/10/12/14
lemonana, passion 100% cotton poplin, 140 gsm, tie dyed, front hem label, contrast draw cords 6/8/10/12/14
SC-wwd6210 cali dot jersey short
SC-wwd6208 island party short
atlantic, rose, black 100% cotton jersey, 140gsm, front hem print, contrast draw cords, 6/8/10/12/14
black, cloud break 100% viscose all over party print, panel detail, side pockets and hem label. 6/8/10/12/14 / 60
summer 16 collection - oct delivery
classic braid dress
/ 61
cali fade round towel
summer 16 collection - oct delivery
SC-wbd6124 cruzin short
SC-wwd6140 pleasure point short
SC-wwd6221 bleached out denim skirt
SC-wwd6189 rayas short
SC-wwd6210 cali dot jersey short / 62
summer 16 collection - oct delivery
SC-wad6201 cali fade round towel
SC-wad6159 cali fade backpack
sunset 100% cotton french terry, 350 gsm, diameter 150cm
BLack
one size
100% polyester, nylon lining, front/back printS
one size
sold in x3 pack
/ 63
SC-wad6160 bedford string bag
SC-wad6160 cali dreamin' back pack
island party 100% neoprene all over party print, contrast draw cords one size
multi outer: 100% cotton all over print. lining: 100% nylon leather badge one size
sold in x3 pack
sold in x3 pack
summer 16 collection - oct delivery
SC-wad6156 bummed out belt
SC-wad6157 cali dreamin’ round purse
multi outer: 100% cotton all over print. lining: 100% nylon leather badge one size
rose one size sold in x3 pack
sold in x3 pack
SC-wad6158 sort yourself case
SC-wad6206 cali strip lunch box
island party outer: 100% neoprene. lining: nylon / pu. all over party print with leather badge one size
rose 100% neoprene. lining: insulated. one size
sold in x3 pack
sold in x3 pack / 64
summer 16 collection - oct delivery
SC-wzd6128-3as pastel dot sock - 3 pairs
SC-wzdc6127-3as dye dot sock - 2 pairs
asstd
asst
osfm
osfm
75% cotton 22% polyester 3% elastane
75% cotton 22% polyester 3% elastane
sold in x3 pack
sold in x3 pack
SC-wzd6200-3as pastel no show sock - 5 pairs
SC-wzd6129-3as tie dye no show sock - 3 pairs
asstd
ASSTD
75% cotton 22% polyester 3% elastane
osfm
sold in x6 pack / 65
72% cotton 25% polyester 3% elastane
one size
sold in x3 pack
summer 16 collection - oct delivery
SC-wcd6199 pop dot trucker
SC-wcd6198 cali fill snap back
SC-wcd6154 a frame cap
black
BLack, corn
rose, atlantic osfm
adjustable mesh snap
adjustable nylon snap, rope, front print
osfm
osfm
sold in x3 pack
sold in x3 pack
SC-wcd6155 wanderer straw hat
SC-wad6163 horizon shades
SC-wad6202 cali dreamin wrist ties
black
paper straw hat with multi colour rope trim
BLack, leopard 100% polycarbonate
one size
multi Cotton one size
sold in x3 pack
sold in x3 pack
sold in x3 pack
osfm
100% peached cotton adjustable snap, embroidery
sold in x3 pack
/ 66
summer 16 collection - oct delivery
SC-wad6203 cali strip pencil case
SC-wad6204 bedford pencil case
SC-wad6205 cali dreamin' pencil case
rose
island party
multi
one size
one size
100% neoprene 33 cm x 17 cm
sold in x3 pack
100% neoprene 32 cm x 14 cm
sold in x3 pack
outer: cotton lining: nylon, leather patch 32 cm x 14 cm
one size
sold in x3 pack
SC-wad6207 cali dot drink bottle
SC-wad6207 cali dot keychain
SC-mac6300 classic pin set
BLack
black one size
rose
one size sold in x3 pack
sold in x3 pack
/ 67
metal pin set, delivered in box
one size - pin size 4cm each sold in x3 pack
PrESS // markETInG Greg Cleveland E: greg@lushproductions.com keahny Boers E: keahny@lushproductions.com
SaLES EnquIrIES vICTorIa // hEad oFFICE
LuSh ProduCTIonS
22-24 Pakington Street St Kilda VIC 3182 PH: 03 8525 9999 FX: 03 8525 9998 E: mmartin@lushproductions.com
online//australia
ww.facebook.com/santacruzskateboards www.lushproductions.com @santacruzoz // international
www.santacruzskateboards.com nz stem distribution
Dan Gosling / Fin Geoghegan 11 Westmoreland St West | Grey Lynn | Auckland 1021 PH: 0064 9 3601877 dan@stem.net.nz
@santacruzskateboards twitter.com/@santa_cruz_sk8 www.facebook.com/santacruzskateboards www.youtube.com/user/SANTACRUZSKATE1973
finn@stem.net.nz
cover photo:
sc team rider Tristan rennie
santacruzskateboards.com @santacruzskateboards @santacruzoz