RESIDE WINTER 2022
ONE PAN SERVES ALL THIS COOKWARE COMPANY CATERS TO MULTIETHNIC KITCHENS WITH SUSTAINABILITY IN MIND
is more when it comes to cookware crowding the cabinets Landess countertop—and pieces should be
suitable for multiethnic kitchens. That’s the business model cooking at Our Place, the direct-to-consumer kitchenware company that set out to diversify the average cookware market with items that replace up to eight pots and pans into one multipurpose piece. “We make products that connect people over cooking and eating together,
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that are designed to make cooking more simple and joyful rather than technical and intimidating,” says Our Place co-founder and CEO Shiza Shahid. Plus, she says, customers respond to products “because we designed them to represent the diverse cultures, values, and food traditions of the modern-American kitchen.” Shahid, who co-founded the Malala Fund with Nobel Prize winner and activist Malala Yousafzai, set out to
make kitchenware more accessible and easy to use by streamlining the traditional eight-piece cookware set and condensing it in a way that serves multicultural cuisines. Her husband, Amir Tehrani, the company’s co-founder, has a background in cookware and the kitchen business. Together, the company marries Shahid’s social activism with business, bringing commerce to communities across the globe and highlighting artisans behind their products.
