LuxeGetaways Media Kit | 2020-2021

A M A G A Z I N E F O R T H O S E W I T H A PA S S I O N T O T R AV E L I N S T Y L E

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2020/ 2021 ME DIA KIT Winner of the BEST ONLINE Travel MAGAZINE

LUXEGETAWAYS brings a unique vision of today’s travel lifestyle to readers; and showcases the many experiences and trends that can inspire them to think outside of the box.

Mission Statement

Understanding that the term “luxury” is different for each traveler, LuxeGetaways connects with each destination, experience and lifestyle trend to both educate and entertain today’s passionate traveler when planning his or her own affordable getaway – providing a more personalized and enriching experience.

Travelers today are smart, and they have endless resources at their fingertips. They want to further educate themselves on the destination experience, and better understand how to make the most of their time and money when enjoying these personalized getaways, making LuxeGetaways the go-to guide for these travelers.

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positioning

LuxeGetaways brings a unique vision of today's travel lifestyle to readers, and showcases the many experiences and trends that can inspire them to think outside of the box and push the boundaries to discover a whole new world of travel. Edited for the passionate traveler who lives and breathes to plan his or her next vacation, LuxeGetaways looks beyond the focus of travel experiences that only one percent of the population can afford by bringing awareness to alternative options that still provide priceless memories while being more obtainable to this larger demographic. Travelers want the opportunity to experience first-hand the many adventures and destinations making headlines; resulting in LuxeGetaways being the guide to highlight the affordable methods of obtaining these ultimate travel experiences.

LuxeGetaways understands that many readers are able to easily afford to travel often, while others research for months to save for that much-anticipated annual vacation. Our editorial content is designed to provide insight and advice to meet the demands of all travelers. LuxeGetaways is a guide to the world of travel, and to the fulfilling lifestyle that is obtainable to these passionate travelers. Localized experiences elevate the overall quality of travel, and LuxeGetaways connects with locals and a diversity of travelers to include these valuable perspectives while developing our editorial content each week.

Collaborating with a global network of travel, tourism, hospitality and media professionals, LuxeGetaways is able to provide readers with exclusive insights, behind-the-scenes reviews and breaking news.

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The Audience

LuxeGetaways Readers: Median Age: 48 Male: 54% – Female: 46% Married: 56% – Single: 44% Median HHI: $375,000 Own/Rent: Homeowner: 85% – Rent: 15% Direct spending on leisure travel by domestic and international travelers totaled $716.7 billion.

Nearly 4 out of 5 domestic trips taken are for leisure purposes (79%).

Direct spending on leisure travel by domestic and international travelers totaled $792.4 billion. Nearly 4 out of 5 domestic trips taken are for leisure purposes (80%).

Direct spending on business travel by domestic and international travelers, including expenditures on meetings, events and incentive programs (ME&I), totaled $334.2 billion.

Direct spending by resident and international travelers in the U.S. averaged $3.1 billion a day, $128.6 million an hour, $2.1 million a minute and $35,700 a second.

In 2019, U.S. Travel Exports (includes general travel spending, international passenger fares, as well as international traveler spending on medical, educational and cross-border/ seasonal work-related activities) totaled $255 billion. International Travel Imports totaled $196 billion.

Source: U.S., Travel Association 2019

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Advertising Partners

Editorial Features Features: The travel industry is constantly evolving, so LuxeGetaways dedicates these features to digging deeper into a current travel trend, exclusive interview with A-list world travelers for a global perspective and/or hard-hitting themes that affect the business of travel.

Solo: Traveling solo has grown for both men and women.

LuxeGetaways collaborates with writers to develop features that showcase destinations, and how these travelers can have an enriched experience, while also being safe as a solo traveler.

Family: Traveling with family can be such a fulfilling vacation, and LuxeGetaways understands that family travel needs to include destinations, activities and entertainment to meet the desires of an entire family. This careful editorial attention is given to inspire families to travel.

Couples: When couples look to plan their getaway, LuxeGetaways understands that they often want a vacation that will bring them closer together, and escape their normal routine. This can include private villas, couples resorts, or adventure vacations designed to rekindle the romance.

Adventure: The days of associating adventure vacations with hiking-by-day and camping-by-night are long gone.

LuxeGetaways understands that today's adventure travelers are often paying a premium for a life-changing event that will have them bragging for years to come.

LGBT: While this 'alternative' travel is highlighted in specialized publications, LuxeGetaways understands that many of the LGBT travelers today want destinations and itineraries that are friendly, while still maintaining the highest standards in terms of luxury hotels, dining and more.

Spa & Wellness: Travelers looking for spa and wellness getaways expect a level of services and overall experience that exceeds expectations. LuxeGetaways highlights the most desirable spa and wellness retreats, events and getaways.

Sport: The business of sports-related travel continues to grow in popularity each year. LuxeGetaways has the inside track on the latest and greatest travel getaways for golf, tennis, sailing, biking and more. It's about the entire experience of the sport and destination that is important to this demographic.

Planes, Trains & Automobiles: Exotic train travel, bespoke plane travel options and unique automobile excursions are always popular topics in the business of travel. LuxeGetaways features not only the exclusive offerings, but also the obtainable options that appeal to multiple readers of different ages, budgets and locations.

Culinary: Foodies are everywhere these days, and culinary-based travel is an ever-growing trend around the globe. LuxeGetaways understands that this is more than listing the restaurants with the best ratings, but also getting to know the chefs, and the inspiration behind these culinary destinations to highlight a variety of favorite options around the world.

Trend Features: Highlighting some of the most popular items that are an important element of the passionate traveler's lifestyle. Understanding that many readers don’t always have the time to read longer editorial stories, these trend features are designed to provide a snapshot of why these items are trending, and where to find them. The following categories will be represented: Fashion & Beauty s 7INE 3PIRITS #IGARS s 4RAVEL 'EAR !CCESSORIES s 4IMEPIECES %LECTRONICS

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Marketing Strategies The Digital Network Focus On Content Marketing LuxeGetaways engages our audience with unique content marketing that pulls the reader in, and sparks emotion.

Several examples of these strategies and topics that have yielded great results include: s 3OCIAL MEDIA BASED GIVEAWAYS AND CONTESTS s #%/ OR hINFLUENCERv EMPLOYEE INTERVIEWS s 2UN SOCIAL MEDIA BASED POLLS TO ENGAGE AND MINE customer data s 02 OR VIRAL CONTENT CREATED TO ENCOURAGE JOURNALISTS TO TALK ABOUT BRANDS s 6IDEO POSTS FOCUSED AROUND BRAND S CONTENT s 0RODUCT REVIEWS FROM ONE OF THE MOST TRUSTED names in luxury travel and lifestyle 4HERE ARE MANY WAYS THAT ,UXE'ETAWAYS CAN TALK ABOUT YOUR BRAND AND WE CAN WORK TOGETHER TO DEVELOP A PLAN THAT WORKS BEST FOR EACH INDIVIDUAL CLIENT 4HE GOAL IS ALWAYS TO COLLABORATE AND CREATE CONTENT THAT STANDS OUTx INSPIRING READERS TO HIT THAT SHARE BUTTON

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In addition to the marketing team, LuxeGetaways has an IMPRESSIVE NETWORK OF JOURNALISTS AUTHORS AND DIGITAL INFLUENCERS WHO CONTRIBUTE TO THE EDITORIAL AND OVERALL BRAND PROMOTION &ROM LONG TIME VETERANS OF THE INDUSTRY WHO HAVE WORKED WITH A NUMBER OF LUXURY AND TRAVEL PUBLICATIONS OVER THE YEARS TO THE FRESH perspectives of digital influencers with an approach that speaks to the affluent Millennials (and everything in BETWEEN ,UXE'ETAWAYS HAS A DYNAMIC NETWORK OF PROFESSIONALS FOCUSED ON THE ON GOING BRAND development.

Digital Overview ,UXE'ETAWAYS COM S TRAFFIC ORIGINATES FROM A PLETHORA OF sources, so advertisers know that they are receiving a dynamic advertising package. With a very loyal and engaging social media audience, they often share, like and comment on posts, which drives additional traffic to THE WEBSITES AND SOCIAL MEDIA ACCOUNTS FEATURED IN THESE posts.

4HESE USERS COME FROM ALL OVER THE GLOBE BUT A MAJORITY OF THESE ACCOUNTS ARE AFFLUENT READERS IN THE United States. Additionally, LuxeGetaways can further segment and target certain countries more specifically – THIS IS SETUP WITH THE CAMPAIGN MANAGER BEFORE launching the marketing plan.

The Website A Proactive Approach to Marketing LuxeGetaways.com has become one of the leading travel guide websites, providing new content each week that includes original travel guides, hotel reviews, industry news, culinary offerings, lifestyle happenings and much more from a collection of writers and editors dedicated to the ongoing success of the LuxeGetaways brand. In addition to the 60K+ unique monthly views (UMV), LuxeGetaways also has a following of 30K+ via social media with 7.5K post engagements on Facebook and 185K impressions on Twitter each month.

The team at LuxeGetaways approaches marketing and advertising by working with every client to determine the best ways to collaborate. Digital Marketing is continuing to change by the day, and the team is always at the forefront of the industry. Our in-house marketing team makes sure that each article gets the best exposure on LuxeGetaways.com and the social media accounts (Facebook, Instagram, Twitter, Linked-In and Pinterest).

This proactive approach includes organic sharing with our followers and network of writers and influencers; as well as boosting Facebook ads, sharing on our Instagram account, populating on Reddit, developing & managing branded contests and including featured posts and/or advertisers in the LuxeGetaways Newsletter that has 20K+ subscribers.

Google Analytics. June 2020

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contact info

LuxeGetaways.com General: contact@LuxeGetaways.com Advertising: advertising@LuxeGetaways.com Editorial: editor@LuxeGetaways.com

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