TOTAL LIGHTING
D E C E M B E R 2012
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TOTAL LIGHTING
THE POWERFUL VOICE FOR THE LIGHTING INDUSTRY
ENERGY EFFICIENT
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DOMINIC HARRIS INTERVIEW DECORATIVE GLASS RETAIL DISPLAY CHRISTMAS
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Energy efficient lighting
NEWS Award winner Chroma-Q’s Inspire house light has won new product technology awards for ‘Best LED Fixture’ and ‘Best Overall Lighting Product’ at the 2012 Worship Facilities Expo (WFX), in Atlanta, Georgia. The awards are an integral element of the high profile annual WFX show, and are designed to honour the most innovative and pioneering entertainment technology products for the ecclesiastical market. The winners were selected by a panel of judges, comprising the editor’s of Church Production, Worship Facilities Management, and Worship Facilities Designer, together with members of the WFX Advisory Board and management team. The awards were presented to Fred Mikeska, VP sales & marketing of Chroma-Q distributor, AC Lighting.
A BRIGHTER FUTURE
BUCKING THE TREND Astera has forecast significant medium-term growth of the market it helped to create, predicting that demand for wireless LED products could double by 2014. The company, which pioneered the technology in 2005 with the development of remotely controlled LED tubes, has observed a sharp increase in sales in recent months. This, combined with a steady rise in the number of competitor firms developing their own wireless LED products, has led to the projections. Sebastian Bückle, head of international sales and marketing at Astera, commented: ‘We’ve seen something of a spike in the demand for wireless LED products of late. It’s hard to talk numbers, but let’s just say that the market has grown exponentially since 2010, both in terms of supply and demand.’
Across the pond Harvard Engineering has announced plans to extend its brand presence into the US lighting market, following the launch of successful operations in EMEA regions. Located in Southern California, the new business will have two primary goals; to develop the company’s CoolLED brand, and to target broad-scale adoption of LeafNut, Harvard’s wireless control system for street lighting. Heading up the new operation is Antony Corrie, former VP of sales at Future Electronics.
APPOINTMENTS Low Energy Designs has appointed Caitlin Cundell as a sales consultant, boosting the existing sales team. With a high level of industry experience, she will focus on the south and east regions. CEO Alan Parker commented: ‘Caitlin comes from a really strong professional sales background, and will be a great addition to our growing business. Her appointment will offer our customers another
resource to help identify their needs and offer appropriate solutions.’ Oree has announced it has strengthened its management team by appointing Dirk Pieter (DP) Smedema as VP, sales and marketing. Smedema, a 20-year veteran of the lighting market will be based in Europe, but will oversee the company’s network of sales representatives in Europe, China, Japan and Korea in addition to
sales and marketing staff at Oree’s headquarters in Israel. This strategic expansion follows the appointment in June of Peter van Strijp as CEO, who commented: ‘Our new and expanded team positions Oree very well in the target markets of Europe and Asia. ‘DP and our channel partners will focus on the general lighting market in these regions, enabling lighting designs to benefit from our highly-efficient, costsaving planar lighting technology.’
LUXeXceL has won the 2012 European Frost & Sullivan Enabling Technology Award for its printoptical technology. According to Frost & Sullivan, the company’s pioneering manufacturing process is addressing the key challenges to large-scale adoption of LEDs in general lighting. ‘Although LED for lighting applications is quite promising, the lengthy and expensive manufacturing processes and lack of industry standard have been the major challenges faced by system integrators in developing secondary optics needed for most LED lighting fixtures or luminaires,’ explained the company’s research analyst, Shyam Krishnan. ‘LUXeXceL’s innovative printoptical technology prints optics directly from CAD files, reducing the manufacturing time and making the process simpler and less expensive by eliminating the need for expensive tools, moulds or dies.’
Italian passion AC Entertainment Technologies (AC-ET) has announced a deal to become the exclusive UK distributor for Italian manufacturer, Griven’s LED lighting solutions. AC-ET will provide extensive specialist LED lighting knowledge, experience and an established customer base in the entertainment, architectural and ‘architainment’ sectors serviced by Griven. Its innovative product range further complements AC-ET’s extensive portfolio of premium LED brands, enabling the company to offer an even wider choice of solutions to suit different applications.
DECEMBER 2012 www.tlmagazine.co.uk
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