Lux International Company Brochure 2015

INTERNATIONAL

Your Partner for a Healthy Home Since 1901

A company with great people & great products The Lux International Executive Board As a privately owned company based in Switzerland we are proud of our history and of our founder, Axel Wenner-Gren, who founded Lux in 1901 with the vision to make the Lux Group the first truly multinational direct selling company in the world.

We look back at the history of the Lux Group with great respect and we deeply appreciate the performance of our sales consultants and sales managers who have worked enthusiastically and professionally with the Lux Group all over the world during the past 100 years.

Our vision is clear – to be the world’s No. 1 direct sales company for premium healthy home products, improving the quality of living for our partners and customers. Our mission is to fulfill the dreams and goals of our Lux partners around the world.

But Lux also stands for the way in which we work. It stands for our corporate culture, for the quality of our work, for the honesty we bring to our work and the way we treat our sales consultants and our customers.

We at Lux constantly thrive to achieve a good, clean and honest business with our trusted customers around the world. As good corporate citizens, we at Lux also want to make our contributions to society and public life.

Welcome to the World of Lux! Yours,

Reto von der Becke CEO and President

1901

100

5

The year Lux was founded by Axel Werner Gren. Located in Sweden Lux started manufacturing and selling kerosene lamps.

Lux has been taking care of making homes and offices better places to live and work in for more than 100 years.

Lux provides solutions through its 5 product segments. Clean Home, Clean Air, Pure Water, Fresh Food & Professional.

18‘000+

20‘000+

38+1

Number of healthy home consultants working for Lux and Forbes Lux all over the world on every continent.

Number of people Lux and Forbes Lux employs in sales, administration, research and development.

From the global headquarter in Switzerland, Lux International operates in 38 countries around the globe.

20

1

1

million

MISSION

VISION

With over 20 million customers we promote some of the world‘s leading brands in direct sales.

To fulfil the dreams and goals of our Lux partners around the world.

To be the world‘s #1 direct sales company for premium healthy home products, improving the quality of living for our partners and customers.

This is the world of Lux and Forbes Lux.

Lux International.

A Swiss global player.

Lux International is a Swiss global direct sales player with sales operations in 38 countries across all continents. Since 1901, the company has built trust and confidence among its millions of customers in markets across Europe, Latin America, Africa and the Middle East through its principal brand Lux. Since founding Forbes Lux International Switzerland together with its partner company Eureka Forbes India, Lux furthermore operates successfully in Asia, exclusively selling its premium healthy home products under the recognised brand Forbes.

Lux International and its partner companies today employ over 20’000 people in sales, administration, research and development. With a base of over 20 million customers Lux and Forbes Lux promote some of the world’s leading brands in direct sales.

Founded in 1901, the company can look back on a history of over a hundred years and has established itself until today as one of the best known and most reputable companies in the direct sales of high quality household consumer products. In 1912 the company founder Mr. Axel Wenner-Gren developed the world’s first household canister vacuum cleaner.

Since its foundation, Lux International has been standing for tradition, innovation and products of highest quality. Over many years, Lux International was a division and fully owned subsidiary of the Electrolux Group. For over 100 years, Lux has been a pioneer in the worldwide multi-billion direct sales industry. Lux International was acquired by the von der Becke family from the Swedish Electrolux Group in 1999.

In 2013, Lux International has formally joined forces with Eureka Forbes, Asia’s leading direct sales company for premium healthy home products, in creating Forbes Lux International, a Swiss based group of companies with the ambition to become one of the world’s Top 10 leading direct sales organisations.

In the years to come, Lux International has clearly defined plans to significantly grow its business across the globe. Following its new “Vision 2016 – From Good to Great”, Lux International is investing substantially into new product lines and the expansion into new markets, with the ambition to be represented in 50 markets by the end of 2016.

Since its foundation, Lux International has been standing for tradition, innovation and products of highest quality.

Lux 1 - the world’s first houselhold vacuum cleaner produced in Sweden in 1912.

World Class Products.

The

Lux

cleaning

Intelligence

system combines high performance and user-friendliness with energy efficiency and the highest filtration system on the market, making it also very suitable for customers with allergies or asthma. It‘s world exclusive

IPC

technology

makes

it the first truly intelligent cleaning system in the world.

The Ecolux 8000 dry steam cleaning system offers a new cleaning and ironing comfort. Thanks to its quality dry steam, its construction and the vast range of accessories, cleaning has been made simple and easy without the use of any chemical substance, and ironing has never been more comfortable.

The

highest

Your Partner for

household

HEPA

filtration class combined with an activated carbon filter and the world exclusive patented NANOPURE™ anti-virus

technology

represent

the core of the Lux Aeroguard air treatment system. This is certified by the independent German test institute TÜV

Nord

and

recommended

by various Asthma and Allergy Associations worldwide: our unique

Swiss Design and Technology.

air purification system is suitable for allergic people.

Made in Europe.

The Professional line is a selected range

of

high

quality

cleaning

systems tailored to the demanding business client of today. The range includes

the

Powerprof

vacuum

cleaner, the Uniprof floor cleaning system, the Ecoprof steam cleaner and the Aeroguard air purifier.

The Lux Gourmet cooking and serving system allows you to cook, roast and brown without additional water or fat and to enjoy better tasting food. In our system all parts fit together, offering multiple uses and making cooking easy and time-

a Healthy Home.

saving.

Aqualux

is

the

latest

Reverse

Osmosis water purification system available on the market.

Thanks to its 5 filtration levels it guarantees

healthy

drinking

and

cooking water. Optionally Aqualux can be combined with a carbonisation and a cooling kit.

Since 1901

Personal, direct and qualified – that is the Lux way to the customer. Professional sales representatives advise the customer on the most suitable product, provide valuable cleaning tips, offer professional repair centre checks and experienced administration personnel support the customers with any administrative issue.

And for a service around the clock, our hotlines and websites are always available.

„I bought my first Lux vacuum cleaner in 1994 because I was impressed by the cleaning performance and the quality of the product. It has been the perfect choice for me. That unit and the following one I have bought have worked perfectly and the Lux service has always been very friendly and punctual. Some months ago I gave the newest Lux vacuum cleaner as a present to my niece who got married and she told me “Grandma tips are always the best ones!”. She knows I only want the best for her.“ Mrs Maria Rossato, Italy

At Lux providing direct service to our customers has a long tradition.

Lux Academy

Learning, earning‌ A company’s success lies in the success of its partners. Therefore at Lux continuous training and attractive career plans are the base of any partnership. Next to the Lux Business School for sales representatives, the Lux Management School for sales leaders and the Lux Academy for Senior Managers, Lux also offers an exclusive International Executive Trainee

Program

and

very

attractive

Distributor Agent Partner opportunities.

Personal development and professional growth is the key to success.

‌ pride and fun!

At Lux we are proud of our partners and of their hard work. They are our ambassadors in the world and work every day to turn new homes into healthy Lux homes.

To make their work even more interesting and reward their exceptional performances, every Lux company has local competitions, prizes and travel incentives.

The best of the best moreover are awarded and celebrated at the Lux International World Trophy Conference – a three days incentive trip to exclusive destinations, which have included cities such as London, Iceland, Marbella or Istanbul, to name only a few.

World Trophy Conference Delegates, London

At Lux motivation and recognition is part of the company culture

Up and Beyond.

Sustainable Success.

“The products play a fundamental role in our success as it is very important that the sales consultant believes in them.

If the products were not as good as they are, I could not sell them with such success. You can actually not explain why they are so much better than other similar products… you need to see it. We say “once a Luxer, always a Luxer” and my customers tell me every day that this is true also for the products. You just cannot describe it, once you see the product you will just be thrilled.”

Christina Ossiek - Sales Consultant, Germany

“The fascination in direct sales… Imagine: you get to know many many people every day. When you arrive at people’s home you are still a stranger. You are invited inside the house, you present them great products with great quality through our demonstration. Those people are enthusiastic about what they see and they become customers, and you depart as their consultant and sometimes even as a friend. I do not know about any other job, where within 1 ½ hour you get to know people, you get to make friends and you get satisfied customers. This only happens in direct sales.”

Herwig Leo - Managing Director, Austria & Switzerland

“Start working with Lux is quite demanding, it requires a lot of time and effort, but once you get going you can not stop. Lux offers 100 years of experience and that greatly influenced my life, and the ones of my colleagues in different countries. I enjoy the positive feedback from our customers about our service and our products - I myself am an enthusiastic user of these high quality products. Out of my long term partnership with Lux I would recommend Lux to everyone who is interested in continuous learning, personal development and outstanding earning opportunities.”

Harti Pedak - National Agent Partner, Baltics

SOS Children‘s Villages is an international NGO established for children in need all over the world.

The organization provides orphaned and abandoned children with permanent homes in a stable, caring environment, where Children experience security, closeness and a safe childhood.

Lux International has been a proud supporter of SOS Children‘s Villages for many years now. In 2008, Lux International and its partner company Forbes Lux have taken this partnership to a new level, signing a new partnership agreement with SOS Children‘s Villages International.

A first exciting project is the support of the SOS Children‘s Village in Iloilo, Philippines, where Lux International has taken on the role of main sponsor.

In addition, a number of local donation campaigns are ongoing in different states.

Children are the future, and Lux International is very proud to contribute to ensuring the future of children around the world for many years to come.

Ensuring the future of children around the world.

www.luxinternational.com