with Yvonne Halling
Marketing 5 Star Reviews Yvonne Halling is the award-winning founder of Bed and Breakfast Coach. com and creator of the B&B Money Maker Business Transformation program. In 2001, Yvonne opened her B&B in the Champagne region of France, running her B&B for 17 years. She now offers owners and managers in the B&B industry helpful training and masterclasses. Join Yvonne's Facebook group at: http://bit.ly/ BandBgroup You can email Yvonne at yvonne@ yvonnehalling.com
How to Market your 5 Star Reputation for More Direct Bookings
I don’t think anyone can deny that the last couple of years have been very unusual, but I believe that one of the huge victims of what’s been happening has been TRUST. Trust in our governments, institutions and each other. Even if you’ve only been in this business a short while, the chances are you already have some 5 star reviews that you can put to work for you, to help build and maintain your reputation and your trust. They make a huge difference to the number of enquiries you receive and the bookings you secure. When you get a 5 star review, it’s really a lovely feeling, but you should be using your 5 star reviews to promote yourself to build trust and attract new bookings. Are you leaving them languishing on third party platforms? Or are you pro-actively using them to spread the word about your property and using them to actively generate fresh enquiries and bookings? In this article, we’re going to look at how you can easily do this, but first… Here are some ‘revenue-killing’ problems with the way you’re displaying reviews… (If you’re displaying them at all!)
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Which of these revenue killers can you identify on your website? 1.
All reviews are only on one page.
2.
No review verification - The decline in consumer trust is partly down to the increase in fake reviews… you need a simple way to show that your guest reviews are genuine.
3.
Not mobile friendly - This is a huge problem, as many sites are so unfriendly to view on mobile that site visitors just bounce off… if that includes your reviews, they’re wasted
4.
Static, i.e. not updated - 65.7% of buyers find reviews very valuable when they were written within the past three months. But… only 11% if the reviews are 12 months old.
5.
No directory icon - People want to know they can trust the source of your reviews. But if they don’t carry an official sign of being verified, how can viewers really trust them?
6. No call to action - Your website visitors are busy, distracted and often undecided. But if you invite them to take the next step - e.g. to call or book now - they are far more likely to do so So how many of those six ‘revenue killers’ are losing you enquiries, bookings and revenue?
www.luxurybnbmag.com
19/07/2022 10:46
