MARKETING & SOCIAL

Owners Kirsty comments:

JUDGE'S COMMENTS:

BY FAR is the Old Vicarage Corris - what a brilliant story she tells. She's clearly very creative. Her website needs work but she's worked so hard to promote her local community I commend her. We love all the reasons for people to visit and how she's negotiated extras for her guests. This is true hospitality at it's best.

What would have been even better is to have seen a picture of her, and to know her name - I couldn't find it anyway on her website.

The customer journey from the home page needs work, but she's clearly good at what she does.. Clear winner for me www.oldvicarage.wales

• I am passionate about promoting local small businesses for guests to support whilst they are in the area.

• One of the marketing initiatives I created which took a lot of effort to coordinate with multiple local businesses, was my activity e-gift voucher promotion before Christmas. Which was 2 nights b&b and an activity locally. My goal was to curate something fundamentally different to the gift vouchers that are popular at most hospitality establishments which just offer accommodation.

This involved 3 areas:

1) omni-channel social media promotion

2) physical coordination with 15 local businesses over the last 3 months

3) change to website to introduce a digital shop with PCI and PSD2 compliant payment method