R+Co BLEU Brand Book

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A COUTURE COLLECTION FROM R+CO

FOCUSED ON HIGH PERFORMANCE AND SUSTAINABILITY.

ISSUE 5 2024
3 BLEU POINT OF DIFFERENCE 5 PHILOSOPHY: THE BRAND 6 WHAT’S IN IT 11 THE PACKAGING 12 THE FRAGRANCE 14 BLEU IS GREEN 16 THE PRODUCTS 24 ESSENTIALS 28 FOR REPAIR & MOISTURE 58 FOR VOLUME & THICKENING 74 FOR COLOR-TREATED HAIR 90 FOR BLONDE HAIR 98 FOR CURLS 104 TABLE of CONTENTS

BLEU POINT of DIFFERENCE

EDITORIAL EDGE AND SALON STYLING MERGE IN THIS GROUNDBREAKING RANGE OF CONSCIOUSLY CREATED, SUSTAINABLY DEVELOPED LUXURY HAIR CARE. R+CO BLEU IS A BEST-IN-CLASS COUTURE COLLECTION OF ESSENTIAL PRODUCTS CREATED FOR ALL HAIR TYPES AND TEXTURES. INFORMED BY THE R+CO COLLECTIVE’S DECADES OF KNOWLEDGE AND KNOW-HOW—AN EXPERT CRAFT THEY CONTINUE TO HONE BACKSTAGE, ON SET AND IN THE SALON—IT IS DEDICATED TO VISIONARY BEAUTY AND TIMELESS STYLE.

DESIGNED FOR SALON PROFESSIONALS AND THEIR CLIENTS, R+CO BLEU HARNESSES LEADING-EDGE SCIENTIFIC INNOVATION AND PROPRIETARY TECHNOLOGY TO DELIVER TRANSFORMATIVE RESULTS. THE LINE WAS CREATED TO EMPOWER CLIENTS AND TO FOSTER COMMUNITY AND SHARED KNOWLEDGE AMONG INDUSTRY STYLISTS. THE PROFESSIONAL-CALIBER LINE SIMPLIFIES THE PROCESS OF SELECTING AND USING PRODUCTS, GIVING WOMEN AND MEN THE TOOLS TO CONFIDENTLY EXPRESS THEIR OWN INDIVIDUALITY AND STYLE.

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INTRODUCING R+CO BLEU, THE COUTURE CAPSULE COLLECTION FROM R+CO.

COMBINING MODERNITY AND STYLE WITH BREAKTHROUGH INNOVATIONS IN FORMULATION, SUSTAINABILITY AND ICONIC PACKAGING DESIGN, THIS NEW RANGE BRINGS GLAMOUR, SOPHISTICATION AND UNPARALLELED QUALITY TO DAILY HAIR CARE.

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STATEMENT-MAKING STYLE.

EDITORIAL EDGE.

SALON KNOW-HOW.

R+CO BLEU IS INFORMED BY THE KEEN EDITORIAL

EYE, ARTIST’S CRAFT AND INCOMPARABLE AUTHORITY OF R+CO’S COLLECTIVE: A GROUP OF THE INDUSTRY’S MOST TRENDSETTING HAIRSTYLISTS AND COLORISTS WHO, WITH MORE THAN A CENTURY OF EXPERIENCE AMONG THEM, ARE RESPONSIBLE FOR CREATING MANY OF POP CULTURE’S MOST ICONIC LOOKS AND NEEDLE-MOVING FASHION MOMENTS.

BASED ON A COLLABORATIVE APPROACH TO HAIRDRESSING AND PRODUCT CREATION, R+CO LEANS ON THE DISTINCT POINTS OF VIEW OF ITS WORLD-CLASS ARTISTS. EACH STYLIST’S UNIQUE PERSPECTIVE LEADS THE PRODUCT AND IMAGES THAT ARE PART OF THEIR SIGNATURE. GARREN’S FIVE-DECADE STORIED CAREER, AND AN ABILITY TO TRANSLATE HIGH-FASHION FANTASY FOR THE REAL WORLD, INSPIRED THE TIMELESS BEAUTY OF BLEU. THE RESULTING HIGH-PERFORMANCE ESSENTIALS GIVE CLIENTS THE ABILITY TO CONFIDENTLY CREATE FASHION-FORWARD SIGNATURE STYLES WITH EVERYDAY EASE.

NAMED FOR THE CALMING BLUE WATERS AND TRANQUILITY OF DESTINATIONS LIKE CAPRI, POSITANO AND THE CARIBBEAN ISLANDS, R+CO BLEU IS FOCUSED ON KEEPING HAIR LOOKING AND FEELING ITS HEALTHIEST AND MOST LUXURIOUS. STRATEGIC PRODUCTS HELP REBUILD, NOURISH AND PROTECT, ADDRESSING THE FACTORS THAT COMPROMISE HAIR, LIKE CHEMICAL PROCESSES AND HEAT STYLING. THE CAREFULLY EDITED, RESULTS-DRIVEN LINEUP ENABLES CONSUMERS AND PROFESSIONAL STYLISTS ALIKE TO CREATE LOOKS INFUSED WITH FLEXIBILITY, MOVEMENT AND MEGAWATT SHINE FOR LUXURIOUS HAIR THAT KEEPS ITS STYLE INTACT. THE TRANSFORMATIVE PRODUCTS ARE EXPERTLY FORMULATED TO IMPROVE HAIR’S QUALITY AND CONDITION WITH CONTINUED USE.

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DEVELOPED for all HAIR

TEXTURES AND TYPES

THE RANGE ENABLES CONSUMERS, WITH THE HELP OF THEIR TRUSTED SALON PROFESSIONAL, TO EXPRESS THEIR INDIVIDUALITY, TAKE CHARGE OF THEIR HAIR AND BUILD PERSONALIZED REGIMENS THAT ACHIEVE OPTIMAL RESULTS IN ANY CLIMATE.

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PHILOSOPHY: THE INGREDIENTS

THE R+CO BLEU COLLECTION IS FORMULATED WITH THE HIGHESTPERFORMANCE, NON-TOXIC INGREDIENTS TO PRODUCE SUPERIOR RESULTS. EACH PRODUCT CONTAINS THE PROPRIETARY BLEU MOLECULE COMPLEX DESIGNED TO BUILD STRENGTH AND SHINE, THE QUALITIES THAT ARE MOST IMPORTANT FOR LUXURIOUS, HEALTHY LOOKING HAIR. MICRO-ENCAPSULATED SUGAR MOLECULES GRADUALLY DELIVER ACTIVE INGREDIENTS, RESTORING AND REVITALIZING HAIR’S NATURAL BEAUTY. AVOCADO, ABBYSSINICA AND SUNFLOWER SEED OILS PROVIDE HYDRATION AND SHINE; THE POWERFUL ANTIOXIDANT TOCOPHEROL ADDS PROTECTION FROM ENVIRONMENTAL AGGRESSION. THIS EXCLUSIVE BLEND INTENSIVELY REPAIRS COMPROMISED OR DAMAGED FIBERS AND FORTIFIES HAIR AGAINST FUTURE STRESS. WEIGHTLESS FORMULAS COMPLEMENT ALL HAIR TEXTURES AND TYPES. THEY DELIVER A MEGA-DOSE OF SHINE AND IMPROVE MANAGEABILITY; THEY HELP TAME FRIZZ AND REDUCE BREAKAGE, ADDING RESILIENCE, VOLUME AND BOUNCE. AS A RESULT OF BEST-IN-CLASS INGREDIENT INNOVATION, R+CO BLEU’S CLEANSING, TREATMENT AND STYLING PRODUCTS LEAVE HAIR IN BETTER CONDITION THAN IT WAS BEFORE. IT IS AN UNCOMPROMISING, RESULTS-DRIVEN RANGE, CREATED FOR CONSUMERS WHO CARE FOR THEIR HAIR WITH THE SAME THOUGHT AND DEDICATION THEY DEVOTE TO THEIR SKIN.

ALL PRODUCTS ARE COLOR-SAFE AND PROVIDE UV PROTECTION. THE SUSTAINABLY MINDED, ENVIRONMENTALLY CONSCIOUS FORMULATIONS ARE VEGAN AND CRUELTY-FREE, AND DO NOT CONTAIN GLUTEN, PARABENS, SULFATES, MINERAL OIL OR PETROLATUM.

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PHILOSOPHY: THE PACKAGING

VIBRANT POPS OF SATURATED COUTURE COLOR, ARTFUL DESIGN AND A STRONG POINT OF VIEW DEFINE BLEU’S DISTINCTIVE PACKAGING. EACH BOTTLE, TUBE AND POT IS CONCEIVED AS A PRECIOUS OBJET D’ART, COMBINING CLASSIC LINES WITH CHIC MODERNITY. THE ICONIC, DIMENSIONAL SHAPES ARE INSPIRED BY VINTAGE SKIN CARE JARS AND PERFUME FLACONS. DESIGNED TO LOOK BEAUTIFUL WHEN DISPLAYED TOGETHER, THEY PACK GRAPHIC PUNCH, ELEVATING THE EVERYDAY— TRANSFORMING NOT ONLY HAIR, BUT SHOWER SHELVES, TOO.

EACH CATEGORY OF CARE—FROM SHAMPOOS, CONDITIONERS AND MASQUES TO STYLERS—HAS ITS OWN DISTINCT SHAPE AND COLOR-CODED CAP TO EASILY DISTINGUISH ONE FROM ANOTHER. THE RANGE IS DIVIDED INTO FAMILIES ACCORDING TO BENEFIT, REFLECTED IN FOUR COLOR STORIES: BLUE FOR ESSENTIALS, RED FOR COLOR-TREATED HAIR, GREEN FOR REPAIR & MOISTURE, AND PURPLE FOR VOLUME. EASY-TO-GRASP-AND-OPEN CAPS ARE RENDERED IN A TACTILE MATTE FINISH, WHILE BOTTLES, TUBES AND POTS ARE IMBUED WITH A GLOSSY OPALESCENT QUALITY.

ALL COMPONENTS ARE RECYCLABLE. BOTTLES AND POTS ARE MADE OF 100% POST-CONSUMER RECYCLED MATERIAL; TUBES ARE CONSTRUCTED FROM RECYCLABLE BIORESIN SUGARCANE PLASTIC. SECONDARY PACKAGING IS DEVELOPED FROM 100% POST-CONSUMER RECYCLED MATERIAL, CERTIFIED BY THE FOREST STEWARDSHIP COUNCIL (FSC).

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PHILOSOPHY: THE FRAGRANCE

BLEU WAVES GOES GREEN. R+CO BLEU CONTINUES ITS SUSTAINABILITY JOURNEY WITH THE INTRODUCTION OF BLEU WAVES, ITS UPDATED SIGNATURE SCENT. CREATED IN PARTNERSHIP WITH ONE OF THE WORLD’S OLDEST FRAGRANCE HOUSES THAT HAS FOCUSED ON RESPONSIBLE PRODUCTION BY SUSTAINABLY FARMING INGREDIENTS FOR OVER TWO CENTURIES, BLEU WAVES EMBRACES INGREDIENTS SOURCED WITH RESPECT FOR PEOPLE, COMMUNITIES AND BIODIVERSITY.

INSPIRED BY THE SAPPHIRE WATERS, ENDLESS VISTAS AND MAGICAL SEASIDE LOCALES OF THE SUN-SOAKED AMALFI COAST, BLEU WAVES IS THE GLAMOROUS OLFACTIVE THREAD THAT RUNS THROUGH THE ENTIRE R+CO BLEU COLLECTION. THIS SPARKLING CITRUS FLORAL OPENS WITH BRIGHT, ZESTY TOP NOTES OF SICILIAN BERGAMOT, CAPRI LIMONCELLO, WHITE COCONUT WATER, BLACK PEPPER AND PETITGRAIN. SUNNY, SOPHISTICATED MANDARIN BLOSSOM, MEDITERRANEAN FIG, RIVIERA MIMOSA, YLANG YLANG, AND NEROLI BRING ADDED WARMTH AND DEPTH TO ITS HEART, LAYERED OVER COOL BLUE CYPRESS AND DRIFTWOOD, AND SPIKED WITH A SUBTLE TINGE OF SALTED AMBER.

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BLEU is GREEN Sustainable

LUXURY Consciously CREATED

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R+CO BLEU IS FOUNDED UPON THE GUIDING PRINCIPLE THAT LUXURY TODAY IS DEFINED BY UNPARALLELED QUALITY AND PERFORMANCE, OVERARCHING THOUGHTFULNESS AND A COMMITMENT TO SUSTAINABLE PRACTICES. HOW WE TREAT OUR PLANET AND HOW WE TREAT OURSELVES ARE INEXTRICABLE. INSPIRED PRODUCTS THAT ELEVATE OUR EVERYDAY EXPERIENCE WHILE DELIVERING ON ENVIRONMENTALLY CONSCIOUS, RENEWABLE METHODOLOGIES ARE THE MARK OF TRUE LUXURY.

FROM BEST-IN-CLASS FORMULAS TO PACKAGING DESIGN AND FUNCTIONALITY, R+CO BLEU HAS BEEN CONSCIOUSLY CREATED WITH THESE VALUES IN MIND, TAKING INTO ACCOUNT THE ENTIRE LIFECYCLE OF THE PRODUCT AND THE COMPANY’S PLACE IN THE WORLD AS A GLOBAL CITIZEN.

R+CO BLEU IS PROUD TO MAKE A LASTING COMMITMENT TO OUR ENVIRONMENT AND TO OUR CONSUMERS WITH CUTTING-EDGE PACKAGING THAT IS BOTH RECYCLED AND RECYCLABLE, CREATING A CONTINUOUS CYCLE OF SUSTAINABILITY. A CORNERSTONE OF THE COMPANY’S PHILOSOPHY AND DESIGN IS ITS COMMITMENT TO USING POST-CONSUMER RESOURCES (PCR). THIS INCLUDES RECOVERING PLASTICS AND SINGLE-USE COMPONENTS ONCE THE INITIAL LIFECYCLE HAS BEEN COMPLETED.

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R+CO BLEU IS A PROUD SUPPORTER OF ONE TREE PLANTED. WE ARE COMMITTED TO ACTIVELY WORKING TO AID IN THEIR GLOBAL REFORESTATION EFFORTS.

INNOVATION. MODERNITY. SUSTAINABILITY. STYLE.

R+CO BLEU IS ONE OF THE FIRST BRANDS TO FEATURE RECYCLABLE PACKAGING:

BOTTLES AND JARS ARE MADE OF 100% POST-CONSUMER RECYCLED MATERIAL, WHICH USE 88% LESS ENERGY TO PRODUCE, FURTHER LOWERING THE COMPANY’S CARBON FOOTPRINT.

TUBES ARE CONSTRUCTED FROM BIORESIN SUGARCANE PLASTIC, AND CANISTERS ARE CRAFTED FROM 100% ALUMINUM. A RECYCLABLE RESOURCE, 75% OF THE ALUMINUM EVER PRODUCED IN THE UNITED STATES IS STILL IN USE TODAY.

CARTONS AND SECONDARY PACKAGING ARE DEVELOPED FROM 100% POST-CONSUMER RECYCLED PAPER SOURCED FROM FOREST STEWARDSHIP COUNCIL (FSC)-CERTIFIED FORESTS AND FEATURE SOY-BASED INKS. A BEAUTIFUL SHEET OF SEED-EMBEDDED PAPER IS INCLUDED WITH EACH PRODUCT WHICH, WHEN PLANTED, GROWS WILDFLOWERS.

R+CO BLEU IS A PROUD SUPPORTER OF ONE TREE PLANTED. WE ARE COMMITTED TO ACTIVELY WORKING TO AID IN THEIR GLOBAL REFORESTATION EFFORTS. EVERY R+CO BLEU PRODUCT

CARTON FEATURES THE ONE TREE PLANTED LOGO TO HELP RAISE AWARENESS AROUND THEIR REFORESTATION EFFORTS.

R+CO BLEU’S CRUELTY-FREE, LEAPING BUNNY CERTIFIED FORMULAS ARE VEGAN, GLUTEN-FREE, AND PROVIDE UV PROTECTION. THEY ARE MADE WITHOUT SULFATES, PHTHALATES, PARABENS, PETROLATUM OR SYNTHETIC DYES.

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PRODUCT FAMILIES ACCORDING to BENEFIT

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& MOISTURE
ESSENTIALS REPAIR
COLOR CURL VOLUME BLONDE

AND VERSATILE STYLES

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ESSENTIALS

FOR ALL HAIR TYPES

HOW TO USE

ESSENTIAL SHAMPOO & CONDITIONER

CARE / 8.5 OZ BOTTLE & 6.8 OZ TUBE • $49 EACH

ALSO AVAILABLE IN 1 OZ TUBES • $11 EACH

33.8 OZ LITERS • $147 EACH

MEET YOUR NEW HAIR HERO: AN EVERYDAY ALL-STAR CREATED FOR ALL HAIR TYPES. LUXE LATHER, GENTLE CLEANSING, OPTIMAL HYDRATION AND AMPED-UP ANTIOXIDANT PROTECTION. IT PROVIDES A BOOST OF BODY, BOUNCE, SOFTNESS AND DAZZLING SHINE.

FEATURES & BENEFITS

• Gently cleanses hair and delivers just enough hydration

• Delivers glossy and glazed shine, movement and bounce

• Provides UVA & UVB protection and antioxidant protection

• Melting conditioner instantly detangles and seals strands

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Saffron Crocus Extract softens & seals from roots to ends

• Sea Buckthorn & Coconut Oil gently cleanse & add shine

• Cucumber Water awakens senses, refreshes & hydrates hair

Spread a quarter-sized amount of shampoo through hair. Apply conditioner to mid-shaft and ends. Rinse.

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F-LAYER DEEP CONDITIONING SERUM

STYLING / 4.2 OZ TUBE • $38

ALSO AVAILABLE IN 1.0 OZ TUBE • $11

GREAT HAIR STARTS HERE. PROTECT AND REPLENISH THE PROTECTIVE LIPID LAYER THAT LOCKS IN MOISTURE TO GIVE HAIR ITS NATURAL SMOOTHNESS, GLOSS, AND ABILITY TO REFLECT LIGHT. THIS FIRST OF ITS KIND TRACELESS SERUM—THE FIRST STEP POST- SHOWER—WEIGHTLESSLY HYDRATES AND REPAIRS THE ALL-IMPORTANT F-LAYER, AND PREPS HAIR FOR STYLING THANKS TO VITAMIN- AND MINERAL-RICH FRUIT WATER EXTRACTS AND THE NOURISHING OIL BOTANICAL BLEND.

AFTER A SINGLE USE:

88% IMPROVED DETANGLING, CONDITIONING & MANAGEABILITY*

36% LESS BREAKAGE & HAIR FIBER ABRASION*

*Results are based on clinical testing compared to control products performed on chemically treated, damaged hair.

HOW TO USE

FEATURES & BENEFITS

• Delivers workable hold and lasting shine

• Weightless formula won’t flake or crunch

• Provides smoothing and anti-frizz benefits

• Seals the cuticle and helps repel humidity

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Fruit Extract provides hydration and manageability

• UV Absorbers provide sun protection

• Oil Blend delivers weightless moisture and a silky feel Peptide Complex helps restore the F-layer for healthy hair

Emulsify serum between palms and work through towel-dried hair. Comb through. Style as usual.

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ESSENTIAL HAIR TONIC

/ 6.8 OZ PUMP SPRAY

$42

THIS VERSATILE MIST GIVES ANY STYLE FLEXIBILITY, LIGHT HOLD, MEMORY, AND SHINE. NOURISHING, NON-DRYING FORMULA LEAVES HAIR TOUCHABLE AND LUXURIOUS, NEVER STIFF.

FEATURES & BENEFITS

• Delivers a light, flexible hold

• Seals cuticles

• Nourishes hair fibers

• Tames frizz

• Delivers intense shine

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vegetable amino acids and proteins provide moisture while protecting the hair

• Vegan keratin delivers repairing benefits during the blow-drying process

HOW TO USE

Apply light mist evenly to clean, towel-dried hair and comb through. Style as usual.

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STYLING

SMOOTH & SEAL BLOW-DRY MIST

STYLING / 7.1 OZ AEROSOL SPRAY • $66

ALSO AVAILABLE IN 1 OZ AEROSOL SPRAY • $11

THIS FINE BLOW-DRY MIST STRENGTHENS, REPAIRS, NOURISHES, AND PROTECTS.

PREVENTS THERMAL DAMAGE

FROM HOT TOOLS UP TO 450º F, HELPS PROVIDE LASTING FRIZZ DEFIANCE AND SEALS THE CUTICLE

FOR SILKY, SLEEK, HUMIDITYRESISTANT HAIR.

FEATURES & BENEFITS

• Leaves hair sleek, smooth and super-silky

• Effects last up to 3 days, even through shampooing

• Conditions, detangles and softens hair

• Humidity resistant

• Heat-activated polymer strengthens and seals strands

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Banana fruit extract smooths and softens hair

• Kendi oil seals strands, protects hair from breakage and locks out frizz

HOW TO USE

Apply light mist to towel-dried hair and comb through. Blow-dry.

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ELASTIC STYLING POMADE

STYLING / 1.7 OZ JAR

$39

INDIVIDUALIZE YOUR STYLE; RE-INVENT YOUR CUT. UNIQUE WHIPPED TEXTURE ADDS PIECEY-NESS, STRUCTURE AND GUTS TO SHORT STYLES AND EFFORTLESS-CHIC SEPARATION TO LONGER HAIR. PLIABLE, LIGHT, CLEAN HOLD FOR HAIR THAT MOVES.

FEATURES & BENEFITS

• Adds flexible hold to any style

• Won’t weigh down hair • Helps to smooth flyaways and prevent frizz

• Imparts natural shine

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine • Mineral mica reflects light for shine and enhances hair color tonality

• Shea butter amplifies texture while protecting hair

HOW TO USE

Rub a small amount between palms and use fingers to add definition.

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HYPERSONIC HEAT STYLING MIST

STYLING / 6.7 OZ AEROSOL SPRAY

$36

SUPERIOR PROTECTION FROM MAJOR HEAT. A MUST FOR HOT TOOL STYLING. THIS WORKING HAIRSPRAY SEALS IN MOISTURE AND ADDS SHINE, SOFTNESS, MOVEMENT, MEMORY, AND SOFT HOLD. HIGH-TECH POLYMERS PROTECT THE CUTICLE FROM THERMAL DAMAGE UP TO 450º F.

FEATURES & BENEFITS

• Delivers long-lasting protection

• Provides thermal-styling protection up to 450º F

• Flexible styling setting

• Provides extreme shine

• Prevents frizz

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Polymer and resin complex to protect hair against heat-styling damage

• Vitamin E provides protection against free radicals

• Plant-derived keratin penetrates to repair damage to the inside and surface of hair

HOW TO USE

Spray generously through dry hair before styling (or restyling) with heated tools.

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FEATHERLIGHT HAIRSPRAY

FINISHING / 8.3 OZ AEROSOL SPRAY

$46

THE HAIRSPRAY YOU’VE BEEN WAITING FOR: SOFTNESS, SHINE, FLEXIBILITY, MEMORY, AND LIGHTWEIGHT CONTROL FOR TOUCHABLE STYLE THAT BOUNCES BACK ALL DAY LONG.

A FINE MIST CREATES INVISIBLE, BUILDABLE HOLD THAT’S NEVER STIFF OR STICKY.

HOW TO USE

FEATURES & BENEFITS

• Dries quickly with a weightless shine

• Medium hold

• Remarkable style memory

• Leaves hair touchable and moveable

• Won’t flake or feel sticky

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vitamin B5 retains moisture and keeps hair soft, pliable and touchable

• Styling resins provide medium hold and shape memory

• Flower extracts smooth hair and add shine

Shake well and mist over dry, styled hair for desired finish and hold.

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CULT CLASSIC FLEXIBLE HAIRSPRAY

FINISHING / 8.2 OZ AEROSOL SPRAY

$46

MAJOR POLISH AND CONTROL WITHOUT THE HELMET HEAD. ADD DRAMA, SET EVENING LOOKS, AND PUMP UP AND HOLD FINE HAIR. DRIES QUICKLY TO SET STYLES, ADD SHINE, AND LOCK OUT HUMIDITY FOR LUXURIOUS, TOUCHABLE HAIR.

FEATURES & BENEFITS

• Dries quickly and adds shine

• Flexible hold without leaving hair stiff

• Remarkable style memory

• Brushable; won’t crack or flake

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vitamin B5 retains moisture and keeps hair soft, pliable and touchable

• Plant oil extracts add shine, body and light hydration

• Styling resins provide high hold and shape memory

HOW TO USE

Shake well and spray over dry, styled hair for desired finish and hold.

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RETROACTIVE DRY SHAMPOO

FINISHING / 6.5 OZ AEROSOL SPRAY • $52 ALSO AVAILABLE IN 1.0 OZ AEROSOL SPRAY • $11

REFRESH, RENEW, RESTYLE. INSTANTLY REBOOTS STYLE, BREATHES NEW LIFE INTO BLOWOUTS, PUMPS UP VOLUME, AND WEIGHTLESSLY ABSORBS OIL AND IMPURITIES FROM HAIR AND SCALP. TRANSLUCENT, FINELY MILLED POWDERS LEAVE HAIR BOUNCY, SHINY AND BRUSHABLE.

FEATURES & BENEFITS

• Superior oil absorption

• Completely transparent

• Scalp feels clean

• Hair is left weightless and refreshed

• Extends blow-out to reduce exposure to heat tools

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Fine-milled, absorbent powders whisk away excess oil without residue or stickiness

• Shikakai strengthens hair, adding softness and shine plus antioxidant protection

• Cranesbill soothes and tones the scalp; high in hairstrengthening amino acids

• Oarweed seaweed extract stimulates scalp and provides shine and strength

HOW TO USE

On dry hair: Shake well, spray directly at roots, and use a cool dryer to disperse powder throughout hair to remove residue. Style as usual.

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VAPOR LOTION TO POWDER DRY SHAMPOO

FINISHING / 3.0 OZ TUBE

$42

INVISIBLE TOUCH: OUR SILKY, WEIGHTLESS LOTION-TO-POWDER REINVENTS DRY SHAMPOO, LEAVING HAIR AND SCALP CLEAN, POLISHED AND RESIDUE-FREE. KEEP YOUR SHINE, REFRESH YOUR STYLE.

HOW TO USE

FEATURES & BENEFITS

• Superior oil absorption

• Transformative texture, sensorial application

• Innovative formula with fine-milled powders

• Feels weightless and fresh

• Hair feels touchable and scalp feels clean

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Collodial Oatmeal gently cleanses, absorbs dirt and oil and soothes scalp

• Radish Root Ferment conditions and softens hair and adds shine

Rub a small amount between hands and massage into hair focusing on the roots.

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REFLECTIVE SHINE HAIRSPRAY

FINISHING / 3.0 OZ AEROSOL SPRAY

$38

MAJOR POLISH AND CONTROL WITHOUT THE HELMET HEAD. ADD DRAMA, SET EVENING LOOKS, AND PUMP UP AND HOLD FINE HAIR. DRIES QUICKLY TO SET STYLES, ADD SHINE, AND LOCK OUT HUMIDITY FOR LUXURIOUS, TOUCHABLE HAIR.

FEATURES & BENEFITS

• Delivers workable hold and lasting shine

• Weightless formula won’t flake or crunch

• Provides smoothing and anti-frizz benefits

• Seals the cuticle and helps repel humidity

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Cold-Pressed Brazilian Tacuma Butter locks in hydration while blocking humidity

• Date Fruit Extract smooths hair while adding texture and volume

HOW TO USE

Shake well and mist over dry, styled hair for desired finish and hold.

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24-Hour HUMIDITY PROTECTION*

64% REDUCTION OF FRIZZ*

*Based on clinical testing measured against control at 80% humidity for 24H

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DAILY FORECAST FINISHING SPRAY

FINISHING / 3.0 OZ AEROSOL SPRAY

$38

SEAL IN STYLE. LOCK OUT THE ELEMENTS. EXTEND YOUR LOOK. THE FINAL STEP IN ANY REGIMEN, THIS AIRY MULTITASKING MUST-HAVE INVISIBLY SHIELDS YOUR STYLE AGAINST HUMIDITY, STATIC AND OTHER DEFLATING ELEMENTS. VEGAN SILK EXTRACT SEALS THE CUTICLE; ANTIOXIDANT-RICH GREEN TEA AND MUSHROOM EXTRACTS PROTECT AGAINST ENVIRONMENTAL AGGRESSORS.

FEATURES & BENEFITS

• Blocks humidity, wind, rain and rays

• Provides anti-frizz properties

• Hair is shiny and silky to the touch

• Touchable feel on hair

• Extends hair styles

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Shiitake Mushroom, smoothes ends, prevents static and helps reduce flyaways

• Lactic Acid, balances scalp microbiome, restores elasticity and diffuses damage

• Green Tea Extract, energizes scalp, adds light shine and locks-in weightless hydration

• Vegan Silk, seals the cuticle, helps keep styles in place and provides touchable hold

HOW TO USE

Shake well and mist over blow dried, styled hair.

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ROSE WATER

WAVE SPRAY

AVAILABLE: JULY 2022

FINISHING / 6.8 OZ PUMP SPRAY

$42

WAVE SPRAY REINVENTED: UNDONE ELEGANCE, SOFT BUILDABLE BODY, TOUSLED TEXTURE. THIS DEWY MIST

DELIVERS INSTANT STYLE AND LONG-TERM BENEFITS: CUCUMBER WATER LOCKS IN HYDRATION; ANTIOXIDANT-RICH ROSE WATER

CREATES SOFT VOLUME AND SMOOTH, TOUSLED TEXTURE.

FEATURES & BENEFITS

• Sensorial, dewy mist makes instant waves

• Nourishes hair while providing touchable texture

• Gives hair a healthy shine and bounce

• Buildable, customizable texture

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Rose Water Extract for versatile & buildable waves

• Sea Buckthorn Oil combats dryness & imparts a light shine

• Cucumber Water Extract locks in hydration

HOW TO USE

Mist onto towel-dried hair, work through hair with fingers, air dry or blow dry with a diffuser.

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57 FOR REPAIR & MOISTURE TO RESTORE & REVITALIZE

DEEP HYDRATION & SHINE

DE LUXE REPARATIVE SHAMPOO & CONDITIONER

CARE / 8.5 OZ SHAMPOO BOTTLE & 6.8 OZ CONDITIONER TUBE • $49 EACH ALSO AVAILABLE IN 1 OZ TUBES • $11 EACH

90% IMPROVEMENT IN DETANGLING & MANAGEABILITY

When using the De Luxe Reparative Shampoo and Conditioner**

79% REDUCTION OF FRIZZ

When using the De Luxe Reparative Shampoo, Masque and Surreal Styling Serum*

64% LESS BREAKAGE

When using the De Luxe Reparative Shampoo and Masque***

19% INCREASE IN SHINE

When using the De Luxe Reparative Shampoo, Conditioner and Surreal Styling Serum*

*Based on clinical testing findings as a result of product application

**Reduction in combing force measured against performance of control products (146 vs. 16)

***Measured against the performance of control products (39 vs.14)

A POWER DOSE OF HYDRATION, STRENGTH AND REPAIR FOR COARSE, UNRULY, FRAGILE, OR DAMAGED HAIR. GENTLY CLEANSES, CALMS AND HELPS HEAL DISTRESSED, WEAKENED HAIR. IMPROVES ELASTICITY AND SHINE, SEALS FRAYED CUTICLES AND SPLIT ENDS, AND IMPROVES TEXTURE AND UNIFORMITY WITHOUT WEIGHING DOWN HAIR. RICH AND REPAIRING TRANSFORMATIVE DAILY CONDITIONER DETANGLES AND SMOOTHS; RESTORES RESILIENCY.

HOW TO USE

FEATURES & BENEFITS

• Repairs and protects damaged hair against breakage

• Delivers extreme shine

• Instantly detangles and transforms hair

• Strengthens and improves elasticity

• Hair is left softer and silkier

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Tananu and maracuja oils nourish, strengthen and seal cuticles

• Blood orange and primrose extracts protect and soften hair

Shampoo - Massage into wet hair. Rinse. Conditioner - Apply to wet hair from mid-length to ends. Leave on 1-2 minutes. Rinse.

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DE LUXE REPARATIVE MASQUE

CARE / 5.0 OZ TUBE

$65

A SUPER-POWERED REVITALIZER THAT RESTORES LUXURIOUS TEXTURE, STRENGTH AND SHINE TO DRY, DAMAGED AND CHEMICALLY COMPROMISED HAIR. DELIVERS HEALING HYDRATION TO FEED AND FORTIFY FRAGILE HAIR. CALMS, SMOOTHES AND DETANGLES; SEALS FRAYED CUTICLES AND MENDS SPLIT ENDS.

79%

REDUCTION OF FRIZZ

When using the De Luxe Reparative Shampoo, Masque and Surreal Styling Serum*

64%

LESS BREAKAGE

When using the De Luxe Reparative Shampoo and Masque***

*Based on clinical testing findings as a result of product application

***Measured against the performance of control products (39 vs.14)

HOW TO USE

FEATURES & BENEFITS

• Repairs and protects damaged hair against breakage

• Hair is left softer, shinier, silkier, and smoother

• Instantly detangles and transforms hair

• Deeply nourishes the most damaged areas of strands

• Strengthens strands and improves elasticity

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Tananu and maracuja oils nourish, strengthen and seal cuticles

• Blood orange and primrose extracts protect and soften hair

• Argan oil deeply hydrates, repairs and adds shine

• Nettle strengthens, nourishes and improves hair luster

Apply to wet hair from mid-length to ends. Leave on for 5 minutes. Rinse.

63

SLEEP MASQUE NIGHT REPAIR SERUM CARE / 2.0 OZ JAR

$120

MIDNIGHT MAGIC: THIS LUXURIOUS OVERNIGHT SERUM REPAIRS PARCHED, DAMAGED HAIR WHILE YOU SLEEP. GREEN CAVIAR, AN ALGAE RICH IN OLIGOELEMENTS, VITAMINS & MINERALS, HELPS NOURISH, REBUILD, AND REVITALIZE HAIR, LEAVING IT SHINY, SMOOTH, HEALTHY AND STRONG.

FEATURES & BENEFITS

• Formula provides intense repair overnight • Helps hydrate parched strands • Mends damaged cuticles • Delivers incredible shine • Eases next day styling by minimizing frizz

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Green Caviar delivers hydration, protection and revitalizing benefits

• Ceramides help to repair damage due to bleaching, excess heat styling and environmental exposure

84% REDUCTION OF FRIZZ*

*Based on clinical test results after using the Sleep Masque Serum along with a repair system

86% INCREASE IN OVERNIGHT REPAIR**

**Based on clinical test results using the Sleep Masque, left overnight on damaged hair and washed with a repair system

64% INCREASE IN OVERNIGHT SPLIT END REPAIR***

***Based on clinical test results using the Sleep Masque, left overnight on damaged hair and washed with a repair system

HOW TO USE

Massage into clean, damp hair; leave in overnight. In the morning, style as usual.

64

OPTICAL ILLUSION SMOOTHING OIL

CARE / 2.0 OZ PUMP

$59

SLEEK STYLE, HIGH SHINE. THIS PRECIOUS NOURISHING OIL SMOOTHES TEXTURE, TAMES FLYAWAYS, AND ADDS SEPARATION AND MEGAWATT GLOSS. IDEAL IN BOTH BALMY HUMIDITY AND DRY CLIMATES. VERSATILE AND LIGHTWEIGHT—THROW IT IN YOUR BAG FOR YEAR-ROUND STYLE PERFECTION AND PROTECTION.

FEATURES & BENEFITS

• Provides high shine

• Seals the cuticle

• Helps to prevent frizz formation

• Eases styling process

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Sunflower seed oil provides shine and helps to protect hair color

• Babassu oil helps to smooth down frizz, keeping hair soft and healthy

• Kendi oil delivers weightless hydration and protection during styling

HOW TO USE

Apply 1-2 pumps between palms and use hands to comb through from mid-lengths to ends.

67

SUPER STYLE CRÈME

STYLING / 5.0 OZ TUBE

• $54 ALSO AVAILABLE IN 1 OZ TUBE • $12

THIS ALL-AROUND HAIRSTYLING HERO ADDS SOFTNESS, SHINE, HYDRATION, AND MOVEMENT. PREVENTS FRIZZ, SEALS SPLIT ENDS AND ADDS STRENGTH. LIGHTWEIGHT, LEAVE-IN MOISTURE FOR SILKY BLOWOUTS AND SMOOTH AIR-DRIED STYLES THAT WILL NOT WEIGH DOWN HAIR.

HOW TO USE

FEATURES & BENEFITS

• Intense, high-shine, leave-in moisturizer

• Seals split ends, tames frizz and repairs hair

• Fortifies hair and helps hair retain moisture

• Hair feels softer and more supple

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vitamin E moisturizes and prevents breakage; antioxidant properties help to repair damage

• Avocado oil penetrates strands to moisturize and strengthen, adding smoothness and shine

• Sunflower seed extract deeply nourishes, locking in moisture and providing antioxidant protection

Rub between palms and apply to clean, towel-dried hair. Comb through. Style as usual.

68

79%

REDUCTION OF FRIZZ

When using the De Luxe Reparative Shampoo, Masque and Surreal Styling Serum*

19%

INCREASE IN SHINE

When using the De Luxe Reparative Shampoo, Conditioner and Surreal Styling Serum*

*Based on clinical testing findings as a result of product application

SURREAL STYLING SERUM

STYLING / 4.2 OZ TUBE

$58

THIS ONE-OF-A-KIND HOLDING SERUM DELIVERS FLEXIBLE CONTROL, TOUCHABLE FINISH, SOFTNESS, BODY, AND GLOSS TO ALL HAIR TEXTURES AND FOR ANY STYLE YOU CAN DREAM UP.

AIR-DRY, BLOW-DRY OR SLICK YOUR HAIR BACK. SEALS THE CUTICLE FOR ADDED SMOOTHNESS AND SHINE. BOUNCE-BACK MEMORY ADDS LONGEVITY TO YOUR LOOK.

FEATURES & BENEFITS

• Flexible hold for versatile styles

• Smooths, softens and tames frizz

• Leaves hair touchable, shiny and silky

• Fortifies and strengthens hair

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Sunflower seed extract deeply nourishes, locks in moisture and provides antioxidant protection

• Grapeseed extract imparts lustrous shine while fighting free radicals

• Avocado oil penetrates strands to moisturize, strengthen and smooth hair

HOW TO USE

Rub between palms and apply to clean, towel-dried hair. Comb through. Style as usual.

71

FOR VOLUME

TO THICKEN & ADD TEXTURE

73

BODY & FLEXIBLE HOLD

INGENIOUS THICKENING SHAMPOO & CONDITIONER

$49 EACH

CARE / 8.5 OZ SHAMPOO BOTTLE & 6.8 OZ CONDITIONER TUBE
76

AMPLIFIED ELEGANCE: GIVE FINE HAIR A BOOST WITH INSTANT BODY, BOUNCE AND SHINE. STRENGTHENS, HYDRATES AND VISIBLY PLUMPS STRANDS FROM ROOTS TO TIPS. GO BIG: CLEANSES AND CLARIFIES, REMOVING PRODUCT BUILDUP.

HOW TO USE

FEATURES & BENEFITS

• Provides instant thickness to fine hair

• Fortifies limp, fragile hair

• Replenishes elasticity and movement

• Volumizes hair from roots to ends

• Hair feels healthy and shiny

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vegetable protein strengthens limp hair for maximum volume and thickness

• Kelp extract helps fortify thin hair for volume and thickness

Shampoo - Massage into wet hair. Rinse. Conditioner - Apply to wet hair from mid-length to ends. Leave on 1-2 minutes. Rinse.

79

INGENIOUS THICKENING MASQUE

CARE / 5.0 OZ TUBE

$62

A WEIGHTLESS DEEP CONDITIONER AND THICKENING MASQUE IN ONE. DELUXE GELÈE TEXTURE NOURISHES, REPAIRS, AND STRENGTHENS FINE HAIR AS IT PUMPS EACH STRAND, ADDING BODY AND BOUNCE WITHOUT WEIGHING IT DOWN.

FEATURES & BENEFITS

• Delivers density for fine hair

• Nourishes hair with light conditioners

• Repairs and strengthens fine hair

• Mends damaged cuticles

• Provides frizz control & high shine

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vitamins B5 & B7 provide hydration and protection

• Vitamin E delivers antioxidant care on limp hair

HOW TO USE

Apply to wet hair from mid-length to ends. Leave on for 5 minutes. Rinse.

80

MAGNIFIER THICKENING SPRAY

STYLING / 6.8 OZ PUMP SPRAY

$42

CREATE LUSH, FULL, FLEXIBLE LOOKS THAT HOLD THEIR STYLE ALL DAY LONG. NOURISHING PROTEINS IN THIS LIGHTWEIGHT SPRAY

ADD STRENGTH, PLUMPING FINE AND WEAK HAIR FROM THE ROOT FOR A NOTICEABLE INCREASE IN VOLUME.

FEATURES & BENEFITS

• Delivers long-lasting and lightweight volume

• Flexible hold and remarkable style memory

• Protects against heat-styling damage

• Adds shine

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Biotin, a potent vitamin B, provides protection and moisture without residue

• Pea vegetable protein helps deliver strength and thickening to limp hair

HOW TO USE

Apply light mist to wet hair and comb through. Style as usual.

83

HIGHEST VOLUMIZING MOUSSE

STYLING / 6.3 OZ CAN

$42

MOUSSE REDEFINED: AN ELEGANT STYLING WHIP THAT WEIGHTLESSLY PUSHES HAIR TO NEW HEIGHTS.

VISIBLY THICKENS STRANDS, CREATING LUXURIOUS STYLES WITH UNBELIEVABLE DRAMA, LONG-LASTING FULLNESS, SOFTNESS, AND SHINE.

FEATURES & BENEFITS

• Provides medium, touchable hold

• Remarkable style memory with heat-activated resins

• Delivers long-lasting volume support and thickening properties

• Adds shine without weighing hair down

• Protects hair against damage created by heat tools

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Biotin protects hair and provides moisture for fine hair

• Styling resins deliver all-day-long style memory

HOW TO USE

Emulsify a dollop between palms and work through towel-dried hair from roots to ends. Comb through. Style as usual.

84

LIFESTYLER DRY TEXTURE SPRAY

FINISHING / 8.3 OZ AEROSOL SPRAY • $49 ALSO AVAILABLE IN 1 OZ AEROSOL SPRAY • $11

THE ULTIMATE STYLE BOOSTER: WEIGHTLESSLY ADD TEXTURE, PLIABILITY, LUSTROUS BODY, AND MOVEMENT. USE AS A FINISHING TOUCH OR A REFRESHER TO RESTYLE AND REVIVE HAIR WITHOUT STIFFNESS OR RESIDUE, BUT WITH LIGHT, FLEXIBLE HOLD.

FEATURES & BENEFITS

• Delivers long-lasting volume and thickening properties

• Flexible hold and remarkable style memory

• Lightweight root volume

• Provides ultra-grip and texture with natural shine

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Vitamins B and E provide protection against free radicals while maintaining softness

• Vegetable keratin delivers strengthening properties on limp hair

HOW TO USE

Apply on finished, styled hair. Shake well. Mist through hair and use fingers to add extra volume and texture to complete the look you want.

86

FOR COLOR- TREATED HAIR

AND BRILLIANT SHADES

89

HIT REFRESH: KEEP ALL SHADES

BRILLIANT, BRIGHT AND BOLD

90

PRIMARY COLOR SHAMPOO & CONDITIONER

CARE / 8.5 OZ SHAMPOO BOTTLE & 6.8 OZ CONDITIONER TUBE • $49 EACH

ALSO AVAILABLE IN 1 OZ TUBES • $11 EACH

HIT REFRESH: KEEP ALL SHADES BRILLIANT, BRIGHT AND BOLD. LOCKS IN COLOR, HYDRATION AND LUXURIOUS SHINE. NOURISHES AS IT CLEANSES, SEALING THE CUTICLE AND ADDING STRENGTH TO PROTECT AGAINST BREAKAGE. HELPS MAINTAIN VIBRANCY, EXTENDING TIME BETWEEN COLOR APPOINTMENTS.

FEATURES & BENEFITS

• Hair color is immediately more vibrant and protected

• Instantly detangles and softens strands

• Hair is smooth with silky shine

• Closes open cuticles

• Strengthens and protects against breakage

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Hibiscus flower extract improves shine and color vibrancy

• Cactus extract locks in shine and hydration

• Clove extract protects against color fading

HOW TO USE

Shampoo - Massage into wet hair. Rinse. Conditioner - Apply to wet hair from mid-length to ends. Leave on 1-2 minutes. Rinse.

92

PRIMARY COLOR MASQUE

CARE / 5.0 OZ TUBE

$62

AN EXTRA DOSE OF HYDRATION, SHINE AND REPARATIVE CARE FOR COLOR-TREATED HAIR. THIS LUXURIOUS MASQUE DEEPLY CONDITIONS TO SEAL THE CUTICLE AND STRENGTHEN PROCESSED HAIR TO PREVENT BREAKAGE. KEEPS COLOR FRESHER LONGER, MAINTAINING VIBRANCY, SHINE, MANAGEABILITY, AND BOUNCE.

FEATURES & BENEFITS

• Restores color-treated hair, leaving it silky, vibrant and protected

• Color remains true longer through multiple washes

• Instantly detangles with transformative hydration

• Deeply nourishes hair and protects against breakage

• Seals frayed, damaged and porous hair, leaving it shiny

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Hibiscus flower extract improves shine and color vibrancy

• Cactus extract locks in shine and hydration

• Clove extract protects against color fading

• Ylang-ylang oil nourishes, softens and seals hair

HOW TO USE

Apply to wet hair from mid-length to ends. Leave on for 5 minutes. Rinse.

94

& GRAYS

FOR BLONDES

TO REPAIR, NEUTRALIZE AND PROTECT

97

BLONDE ILLUMINATION

98

BLONDED BRIGHTENING SHAMPOO & MASQUE

CARE / 8.5 OZ SHAMPOO BOTTLE • $49

5 OZ MASQUE TUBE • $62

BLONDE ILLUMINATION DONE TO PERFECTION: REPAIRS AND REVIVES DULL, YELLOWED BLONDES WITH AN ULTRA-HYDRATING AND TONING FORMULA. NATURAL-DERIVED, ANTIOXIDANT-RICH PIGMENTS NEUTRALIZE EXISTING YELLOW UNDERTONES WHILE COUNTERACTING FUTURE DISCOLORING.

HOW TO USE

FEATURES & BENEFITS

• Provides buildable toning by counteracting oxidation and unwanted yellow tones

• Gentle and rich formulas clean and repair chemically treated hair

• Safe for colored and chemically treated hair

• Delivers moisture to dry highlight colored hair

KEY INGREDIENTS

• Bleu Molecule Complex for strength and shine

• Lilac Flower Stem Cells add shine and repairs damaged, lightened hair

• Violet Flower derived pigment delivers toning and antioxidant care

• Vitamin B & E nourish and protect hair from the environment

• Keramatch Vegan Keratin to repair chemically treated hair

Massage Shampoo into wet hair. Rinse. Apply Masque to wet hair from mid-length to ends. Leave on for 5 minutes. Rinse.

101

FOR CURLS

TO HYDRATE & REPAIR

103

ENHANCES NATURAL TEXTURE & CURL PATTERNS

104

SOFT BOUNCE NATURAL TEXTURE & CURL SHAMPOO & CONDITIONER

CARE / 8.5 OZ SHAMPOO BOTTLE & 6.8 OZ CONDITIONER TUBE

$49 EACH

82% IMPROVED DETANGLING, CONDITIONING & MANAGEABILITY

82%

SMOOTHER

HAIR FEEL

72% FRIZZ REDUCTION FOR 24 HOURS

REDESIGN YOUR CURLS: ENHANCE THE NATURAL TEXTURE AND CURL PATTERN OF YOUR HAIR WITH DEEPLY NOURISHING BANANA FRUIT EXTRACT AND BLACK SEED OIL. DELIVERS SUPERIOR HYDRATION, MANAGEABILITY, AND SHINE TO ACHIEVE CURLS WITH SUPREME SOFTNESS, BODY, AND BOUNCE.

HOW TO USE

FEATURES & BENEFITS

• Gently cleanses dry, curly and wavy hair

• Replenishes elasticity and hydration

• Delivers easy detangling

• Enhances natural coil formation

• Curls and waves feel healthy

• Provides shine and a soft after-feel

KEY INGREDIENTS

• BLEU Molecule

Complex for strength and shine

• Chia and Flaxseed

Polysaccharides hydrate, repair and enhance curls

• Banana Fruit Extract nourishes waves and curls

• Black Seed Oil restores damaged curls and waves

• Keramatch Vegan

Keratin provides repair and manageability

Massage shampoo into wet hair. Rinse. Apply conditioner from mid-length to ends. Leave for 1- 2 minutes. Rinse.

107

REBOUNCE

NATURAL TEXTURE & CURL

DEFINING CR È ME

STYLING / 5.0 OZ TUBE

$42

THE PERFECT CURLS IN A BOTTLE. LUXURIOUS LIGHTWEIGHT CRÈME ADDS

HYDRATION, SOFTNESS, CONTROL, AND SHINE. INFUSED WITH NOURISHING JAMAICAN BLACK CASTOR SEED OIL, SHEA, MANGO, AND MURUMURU BUTTERS FOR REFINED NATURAL CURLS WITH MOVEMENT AND BOUNCE.

FEATURES & BENEFITS

• Adds moisture and repair

• Protects curls from heat styling

• Curls are softer to the touch

• Encourages natural coil formation

• Adds soft hold without crunch

• Curls look and feel healthy

KEY INGREDIENTS

• BLEU Molecule Complex for strength and shine

• Jamaican Black Castor Seed Oil provides shine and nourishes hair

• Heat Activating Chia Seed Resins protect and provide curls with definition and style

• Butter Complex of Shea, Mango & Murumuru Butter replenishes moisture

• Chia and Flaxseed Polysaccharides hydrate, repair and enhance curls

HOW TO USE

Apply to wet hair from mid-length to ends. Leave on for 5 minutes. Rinse.

108

TO LEARN MORE ABOUT BECOMING A FOUNDER SALON FOR EXCLUSIVE BENEFITS PLEASE VISIT RANDCO.COM/BLEU • @RANDCOBLEU • @RANDCO

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