R+COLOR Brand Book by Luxury Brand Partners

THE BRAND

R+COLOR is modern color rooted in the salon, editorial and fashion worlds. Influenced by a best-in-class collective of colorists and designed for the most uncompromising salons, this state-of-the-art range focuses on high performance, stylist wellness and environmental sustainability.

A true collaboration, R+COLOR draws upon the expertise and perspective of the industry’s top colorists. The R+COLOR Collective constantly advances the color landscape through its vision, creating the most in-demand looks that grace magazine covers and editorial pages, runways, fashion influencers and celebrities around the world. The Collective’s diverse and forward-thinking points of view inspire everything we do.

Our shade and formula development reflects the influence of our Collective. R+COLOR blondes were innovated by top blonding experts; our reds were crafted by those who perfected the category; our family of browns was fine-tuned by the go-tos for brunettes; our Brights were shaped by the artists that lead the trends. Each shade is a hero because it’s been created by the best in the business.

The results are a true-to-tone, next-level color portfolio that reflects of-the-moment hair.

Highlights: 30g SNOWFALL ammonia-free powder lightener + 60g 20 volume MOMENTUM developer

Toner: 10g STELLAR demi-permanent liquid 10.03/10NG (San Francisco) + 30g STELLAR 10.80/10PN (Oysterette) + 40g 10 volume MOMENTUM developer

PRODUCT PERFORMANCE + COLOR TECHNOLOGY

Designed by and for the contemporary colorist, R+COLOR’s modern formulations are true-to-tone, healthier, faster and better for client and stylist alike.

Built-in BONDTECH™ protects the integrity of the hair. The antioxidant-rich HYPERDRIVE COMPLEX , combined with micro-pigments, deeply penetrates the cortex of the hair to help decrease processing time and allow for faster application.

Our HAIR THERAPY COMPLEX protects the hair during the service, leaving hair ultra-conditioned and shiny. Finally, our SCALP THERAPY COMPLEX protects even the most sensitive scalps against irritation.

BONDTECH™

• Bond-building technology built into colors, developers and lighteners that helps to protect hair and prevent damage during processing.

• Eliminates the need for additional products.

• Improves the overall integrity of the hair, reattaching and rebuilding the inner structure while increasing strength and elasticity.

FEATURED IN

OMNIPRESENT Liqui-Crème Permanent Hair Color

STELLAR Demi-Permanent Liquid Hair Color

STAR SIGN Demi-Permanent Crème Hair Color

HALF TRUTH Semi-Permanent Hair Color

SUPER PALETTE Hair Color Additives

SNOWFALL and CHAIRLIFT Powder Lighteners

LUNAR DUST Clay Lightener

ELECTRONICA Crème Lightener

MOMENTUM Liqui-Crème Developer

AFTER EFFECTS Post-Color Treatment

HYPERDRIVE COMPLEX

Dual benefit technology:

1. Antioxidants act as delivery system.

2. Micro-pigments, deeply penetrate into the cortex of the hair.

Antioxidant power helps to ensure:

• Longevity of color

• Color fades on tone

• Softer lines of demarcation

FEATURED IN

OMNIPRESENT Liqui-Crème Permanent Hair Color

STELLAR Demi-Permanent Liquid Hair Color

STAR SIGN Demi-Permanent Crème Hair Color

HALF TRUTH Semi-Permanent Hair Color

SUPER PALETTE Hair Color Additives

MOMENTUM Liqui-Crème Developer

FIRST DANCE Pre-Color Treatment

AFTER EFFECTS Post-Color Treatment

BUMPER Hair Color Barrier Crème

VANISHING ACT Hair Color Remover

HAIR THERAPY COMPLEX

• Provides instant treatment benefits, enriching the hair during the color service and leaving it ultra-conditioned and shiny.

• Patented technology shows significant improvement in overall hair health, improving the integrity of the hair and imparting increased body and volume

SCALP THERAPY COMPLEX

• Built into R+COLOR developers to protect, soothe and heal the scalp during color processing.

• Features Chamomile Flower Extract and fruit oils to provide an extra layer of protection.

FEATURED IN

OMNIPRESENT Liqui-Crème Permanent Hair Color

STELLAR Demi-Permanent Liquid Hair Color

STAR SIGN Demi-Permanent Crème Hair Color

HALF TRUTH Semi-Permanent Hair Color

SUPER PALETTE Hair Color Additives

MOMENTUM Liqui-Crème Developer

FEATURED IN

HALF TRUTH Semi-Permanent Hair Color

SNOWFALL and CHAIRLIFT Powder Lighteners

LUNAR DUST Clay Lightener

ELECTRONICA Crème Lightener

MOMENTUM Liqui-Crème Developer

STYLIST + CLIENT WELLNESS

Our formulations focus on stylist and client health and well-being.

R+COLOR is 100% vegan, cruelty-free and Leaping Bunny certified, as well as free of gluten, PPD, resorcinol, formaldehyde, parabens and silicones, to reflect the needs and mindsets of the stylist and consumer community alike. A full complement of unique, ammonia and mineral oil-free options have also been integrated throughout the collection to help ensure the gentlest color applications.

All formulations are fragrance-free to remove a key driver of sensitivities from hair color—especially beneficial to colorists who work with hair color products behind the chair all day.

Even R+COLOR accessories were designed with an eye on improving colorists’ salon life. For example, our latex-free, oatmeal-infused gloves hydrate, soothe and protect the colorist’s hands–and can be used with touchscreen phones without having to remove them.

Highlight Formula: 30g SNOWFALL Ammonia-free Powder Lightener + 60g 20 volume MOMENTUM developer

Toner: 30g STELLAR Demi-Permanent liquid 10.80/10PN (Oysterette) + 30g 5 volume MOMENTUM developer

PACKAGING + SUSTAINABILITY

Created with the future in mind, the R+COLOR collection makes environmental sustainability a cornerstone. Our high-design packaging is color bar-worthy in any salon and features design that reduces the environmental impact of the salon industry.

At R+COLOR, we’re committed to giving materials a second life. To reduce our footprint on earth, we use post-consumer recycled (PCR) packaging whenever possible. Our hair color tubes are crafted from 100% recycled aluminum with caps made from 100% PCR materials, thus reducing virgin plastic consumption while decreasing the use of fossil fuels and energy used in package manufacturing.

We are also the first hair color brand in the world to launch a demi-permanent liquid using recycled aluminum: Our demi-permanent bottles are 100% recycled aluminum with 60% recycled aluminum caps.

Our commitment to environmental sustainability is evident throughout the R+COLOR line. Our developers are bottled in 50% PCR material while our pre- and post-color products, including our stain barrier crème, are packaged using 50% to 100% PCR materials. Designed to soothe the skin as it removes stains, VANISHING ACT is the first-to-market biodegradable stain-remover wipe.

We focus on sustainable sourcing as well. Our cartons and secondary packaging are developed from 100% PCR paper certified by the Forest Stewardship Council (FSC), which ensures our materials have been sourced in an environmentally friendly and socially responsible manner. They are biodegradable, Green E-certified and made with renewable energy.

As innovators in the haircare industry, we strive to create a positive influence and constantly look for ways to optimize our packaging materials and reduce our environmental impact.

R+COLOR RECYCLING 101

COLLAPSIBLE ALUMINUM TUBES + PLASTIC CAPS

All Hair Color Tubes

• Remove any residual product

• Replace plastic cap

• Place into recycle bin

PP LABEL, 100% ALUMINUM

BOTTLE + 60% ALUMINUM CAPS

STELLAR Demi-Permanent

Liquid Hair Color

• Remove any residual product

• Rinse with a swish of water

• Replace aluminum cap

• Place into recycle bin

100% PCR PAPER CARTONS

All Secondary Packaging

• Flatten the box

• Remove tape, if any

• Place into recycle bin

PET BOTTLE, PP CAP, PE LABEL

FIRST DANCE Pre-Color Treatment

• Remove any residual product

• Replace cap onto bottle

• Place into recycle bin

HDPE BOTTLE, PP CAP, PE LABEL

MOMENTUM Liqui-crème Developer

AFTER EFFECTS Post Color Treatment

• Remove any residual product

• Replace cap onto bottle

• Induction liner must be removed, label may remain adhered to bottle

• Place into recycle bin

All Powder Lighteners

• Remove any residual product

• Place into recycle bin with cap affixed to tin ALUMINUM CANS

NOTE: CHECK LOCAL GUIDELINES TO VERIFY RECYCLING PROCEDURES FOR SPECIFIC PRODUCTS.

PCR—POST CONSUMER RECYCLED

Includes many types of plastics, aluminum, and paper

PE—POLYETHYLENE (PLASTIC)

Includes HDPE (high density polyethylene), and LDPE (low density polyethylene). Lightweight, durable, with a cloudy appearance. 100% RECYCLABLE

PET—POLYETHYLENE TEREPHTHALATE (PLASTIC)

Clear, strong, lightweight plastic. 100% RECYCLABLE

PP—POLYPROPYLENE (PLASTIC)

Similar to PE. 100% RECYCLABLE

THE COLOR COLLECTIVE + EDUCATION

R+COLOR is a collective of the best colorists, hair professionals and color visionaries in the industry. A think tank of top editorial, salon colorists and expert educators, we have a combined century of hair-coloring mastery, and we make sure that we have more than one viewpoint on everything that we do.

R+COLOR Education is based on a collective approach to teaching brought to life by a team of top color educators.

We create content to elevate and inspire colorists of all levels. From fundamental curriculum to master-level creative courses based on fashion and trends, R+COLOR offers a complete journey for the color apprentice to the seasoned professional.

Base: 30g OMNIPRESENT liqui-crème permanent 7.4/7C (Penny Lane) + 30g 10 volume MOMENTUM developer Mids + Ends: 30g OMNIPRESENT liqui-crème permanent 8.43/8CG (Saturn’s Rings) + 30g 20 volume MOMENTUM developer

Highlights: 30g OMNIPRESENT liqui-crème permanent 11.81/11PA (Paper Moon) + 60g 30 volume MOMENTUM developer

OMNIPRESENT LIQUI-CRÈME PERMANENT HAIR COLOR

SIZE: 2.05 OZ

Key Ingredients

• Aloe helps protect the scalp against irritation.

• Hydrolyzed protein provides moisture while strengthening the internal structure of the hair.

• Moisture-rich biopolymers provide protein and intense moisture for the hair and scalp.

• Creatine rebuilds internal bonds and damage caused by chemical services.

Unique liqui-crème viscosity

1:1 Mixing ratio

Processes in 30 minutes / 30-45 minutes for gray hair

Low ammonia

This permanent hair color boasts finely ground, cultivated dyes for deeper penetration and color deposit. Made with superior pigments. Helps to provide consistent results, unrivaled longevity and intense, healthy shine.

OMNIPRESENT LIQUI-CRÈME PERMANENT HAIR COLOR

STELLAR

DEMI-PERMANENT LIQUID HAIR COLOR

SIZE: 2 OZ SALON PRICE: $9

Key Ingredients

• Aloe helps protect the scalp against irritation.

• Hydrolyzed protein provides moisture while strengthening the internal structure of the hair.

• Moisture-rich biopolymers provide protein and intense moisture for the hair and scalp.

• Creatine rebuilds internal bonds and damage caused by chemical services.

Very low alkalinity + no lift

1:1 Mixing ratio

Processes in 10-25 minutes / 25-35 minutes for gray hair

Ammonia-free

Demi-permanent color that’s silky, smooth, luxurious and high performing. This viscosity allows for quick application, ensuring even coverage from scalp to ends. Superior dyes blend gray and offer unrivaled longevity while imparting healthy shine.

STELLAR

DEMI-PERMANENT LIQUID HAIR COLOR

43 Shades

STAR SIGN DEMI-PERMANENT CRÈME HAIR COLOR

SIZE: 2.05 OZ

Key Ingredients

• Aloe helps protect the scalp against irritation.

• Hydrolyzed protein provides moisture while strengthening the internal structure of the hair.

• Moisture-rich biopolymers provide protein and intense moisture for the hair and scalp.

• Creatine rebuilds internal bonds and damage caused by chemical services.

Fragrance-free

1:2 or 1:1.5-1:2 saturated or dimensional coverage Processes in 10-25 minutes / 25-35 for gray hair

Ammonia-free

This silky, smooth, luxurious demi-permanent crème hair color offers unrivaled longevity and provides beautiful saturated gray coverage. Featuring organic aloe to protect against scalp irritation, it gives a healthy shine clients crave with intense depth, dimension and tone for beautiful color that lasts.

24 Shades

Key Ingredients

• Aloe helps protect the scalp against irritation.

• Hydrolyzed protein provides moisture while strengthening the internal structure of the hair.

• Moisture-rich biopolymers provide protein and intense moisture for the hair and scalp.

• Creatine rebuilds internal bonds and damage caused by chemical services.

SUPER PALETTE HAIR COLOR ADDITIVES

SIZE: 2.05 OZ SALON PRICE: $9

Versatile, customizable applications

Unique liquid-crème viscosity

Ammonia-free + fragrance-free

Create, customize and intensify with four versatile shades that can be used alone or as an additive to OMNIPRESENT + STAR SIGN.

To use as an additive: add SUPER PALETTE to your OMNIPRESENT or STAR SIGN formula and adjust developer to compensate. Process accordingly. To use alone: mix with equal parts of 10 volume MOMENTUM Liqui-Crème Developer. Process for 30 minutes at room temperature.

Key Ingredients

• Chamomile flower extract offers scalp soothing properties.

• Coconut Oil provides unparalleled softness + shine.

• Botanical oils rich in fatty acids moisturize and add nutrients.

• Argan Oil moisturize and provide antioxidants.

MOMENTUM LIQUI-CRÈME DEVELOPER

SIZE: 30.4 OZ SALON PRICE: $9

Available in 5, 10, 20, 30 + 40 Volume

Sensitive scalp buffers help to soothe + calm sensitivity issues

1 range of developers for use with entire R+COLOR portfolio

High-performing molecules soften + moisturize

Amino acid infused

A rich cocktail of botanicals, minerals and moisturizers help to protect hair and scalp during chemical services. This ultra-creamy formula infused with pea protein and chamomile extract soothes to ensure stronger, smoother, healthier hair during and after coloring.

HALF TRUTH

SEMI-PERMANENT HAIR COLOR

SIZE: 3 OZ SALON PRICE: $9

Key Ingredients

• Aloe helps protect the scalp against irritation.

• Hydrolyzed protein provides moisture while strengthening the internal structure of the hair.

• Moisture-rich biopolymers provide protein and intense moisture for the hair and scalp.

• Creatine rebuilds internal bonds and damage caused by chemical services.

Intense shine + vibrant color longevity

Concentrated + highly-pigmented

Processes in 20-40 minutes

Ammonia-free

An unlimited artist’s palette in a single collection, this vibrant suite supports the modern colorist living on the cutting edge of fashion.

LOOKING GLASS can be added to any color to create a pastel tone, generating infinite options.

HALF TRUTH

SEMI-PERMANENT CRÈME COLOR

17 Shades

Lightener Key Ingredients

• Fermented Aloe helps protect the scalp against irritation.

• Hydrolyzed pea protein provides moisture while strengthening the internal structure of the hair.

• Moisture-rich biopolymers provide protein and intense moisture.

• Creatine rebuilds internal bonds and damage caused by chemical services.

• Chamomile flower extract offers scalp soothing properties.

• Coconut Oil provides unparalleled softness and shine.

• Argan Oil rich in fatty acids, moisturizes and adds nutrients.

CHAIRLIFT

POWDER LIGHTENER

SIZE: 17.6 OZ SALON PRICE: $29

Dust-free, no powder plume, no swelling

Up to 9 levels of lift

Ultra-fast lifting powder lightener is blended into ultra-fine particles to ensure even lift from scalp to ends. Ideal for on-the-scalp applications as well as highlighting with foil or meches.

SNOWFALL

AMMONIA-FREE POWDER LIGHTENER

SIZE: 17.6 OZ SALON PRICE: $29

Dust-free, no powder plume, no swelling

Ammonia-free

Up to 9 levels of lift

This powder lightener is blended into ultra-fine particles to ensure even lift from scalp to ends. Ideal for on-the-scalp applications as well as highlighting with foil or meches..

LUNAR DUST

CLAY LIGHTENER

SIZE: 17.6 OZ SALON PRICE: $29

Dust-free, no powder plume, no swelling

Up to 7 levels of lift

This modern white clay lightener is ideal for free-hand, balayage or open-air techniques. Its unique clay base dries externally to inhibit overlap, while its inner moisture-rich core lightens.

ELECTRONICA CRÈME LIGHTENER

SIZE: 7 OZ SALON PRICE: $18

Creamy formula, ideal for all-over scalp applications

Up to 7 levels of lift

A must-have, moisture-rich, luxurious formula that can be used for various applications. This fragrance-free, conditioning lightener boasts superior spreadability and is perfect for all-over lightening.

FIRST DANCE PRE-COLOR TREATMENT

Key Ingredients

• Aloe provides an increase of amino acids.

• Aloe and rice water blend helps to reduce dryness.

• Proprietary water combination increases protein content thereby helping to provide strength.

• Antioxidant-rich water increases the amino acid content.

• Botanical Oil rich in fatty acids, moisturizes and adds nutrients.

Helps to rebuild an external layer of sensitive scalp comfort

Negates porosity and damage that causes color to go dark

Ensures luxurious, even color deposit and tone from scalp to ends SIZE: 6.76 OZ SALON PRICE: $25

This unique pre-color aloe infused treatment helps to ensure an even color tone and vibrancy when applied pre-color service. Helps to even out porosity throughout the hair strand, regardless of prior chemical or styling damage.

How to use: Spray evenly on the hair and scalp prior to all hair color or lightener applications. Do not rinse. Continue with chosen application.

Key Ingredients

• Aloe provides an increase of amino acids.

• Aloe and rice water blend helps to reduce dryness.

• Proprietary water combination increases protein content thereby helping to provide strength.

• Antioxidant-rich water increases the amino acid content.

EFFECTS

COLOR TREATMENT

SIZE: 16.9 OZ SALON PRICE: $25

Stops residual oxidation + restores the natural pH

Heat + UV protection Reduces drying time + static electricity by 80%

This multifaceted treatment locks in color and protects against oxidation when used immediately after processing permanent or demi-permanent hair color. Helps to ensure vibrant color longevity.

How to use: After rinsing any hair color service, apply AFTER EFFECTS to towel-dried hair. Wait 1 minute and rinse thoroughly, shampoo and condition.

BUMPER

HAIR COLOR BARRIER CR ÈME

SIZE: 1.7 OZ SALON

PRICE: $14

Key Ingredients

• Aloe provides an increase of amino acids.

• Aloe and rice water blend helps to reduce dryness.

• Proprietary water combination increases protein content thereby helping to provide strength.

• Antioxidant-rich water increases the amino acid content.

• Botanical Oil rich in fatty acids, moisturizes and adds nutrients.

Protects and moisturizes the hairline, helping to prevent stains

Rich in soothing actives to help moisturize and protect skin

This barrier crème inhibits staining when using darker hair colors. Ideal for all hair color categories, this crème is imperative when using a demi or semi formula due to their deposit-only properties.

How to use: Apply along hairline prior to a hair-coloring application.

VANISHING ACT HAIR COLOR REMOVER

Key Ingredients

• Aloe provides an increase of amino acids.

• Aloe and rice water blend helps to reduce dryness.

• Proprietary water combination increases protein content thereby helping to provide strength.

• Antioxidant-rich water increases the amino acid content.

Rich in scalp-soothing actives

Removes stains along the hairline, ears and neck

Biodegradable wipe

This moisturizing stain remover quickly and easily removes stains on the skin, leaving it soft and moisturized. Rich in antioxidants, it helps to rebalance skin’s natural pH.

How to use: Gently rub biodegradable wipe along hairline to remove hair color stains.

BOX OF 24 SALON PRICE: $24

Framar has been a leader in color accessories for the past 35 years. They were the overwhelming choice of our colorists and salon owners to partner with R+COLOR . x

PRECISION HAIR COLOR BRUSH SET

SALON PRICE : $9

PRECISION DECISION.

This trio of hair color brushes is ideal for detail work, thanks to each brush’s smaller width.

Features + Benefits

• AccuSoft bristles are tapered to pick up and distribute hair color evenly, quickly and precisely.

• Smaller width; excellent for detail work.

• Perfect for root tapping, precise blends, balayage, and baby-lights.

CLASSIC HAIR COLOR BRUSH

PRICE : $3.50

TOOLS THAT MAKE YOUR LIFE EASIER.

Framar’s original multipurpose brush is an instant classic and an undeniable favorite.

Features + Benefits

• AccuSoft bristles are tapered to pick up and distribute hair color evenly, quickly, and precisely.

• Great for balayage and foil applications.

SALON

SECTIONING HAIR CLIPS SET

SALON PRICE : $10.5

GET A GRIP.

This set of four super strong hair clips offers the biggest possible bite on a clip. The solid metal construction won’t bend or warp, plus they’re anti-rust with a high-elasticity metal spring.

Features + Benefits

• Easily grips hair to stay secure for tight clean sections.

• Holds small or large hair sections in various textures and density with ease.

• Durable and easily sanitized.

CONNECTING HAIR COLOR BOWLS

PRICE : $8.50

OH, SNAP.

This 3-bowl set snaps together in a honeycomb shape, simplifying carrying multiple hair color formulas at once.

Features + Benefits

• Rubberized base keeps bowls stable and level during use.

• Stain and shock resistant material is easy to clean.

• The bowls stack easily for storage.

SALON

HAIR COLOR APPLICATOR BOTTLE

SALON PRICE : $3.50

APPLICATION, SIMPLIFIED.

This soft, easy-to-squeeze hair color applicator bottle features a double-sealing, leak-proof top and a wide mouth.

Features + Benefits

• Double sealing leak-proof top.

• Easy to fill wide mouth opening.

• Soft and easy to squeeze.

• Accurate measurements for easy mixing - 8oz/240 ml.

• Small opening (gap) between bottle and top prevents hair from catching.

HAIR COLOR TUBE KEY

SALON PRICE : $5.25

GOOD TO THE LAST DROP.

This hair color tube key easily slides over the end of a metal or plastic tube so you can tightly roll the tube and force the last of the product out.

Features + Benefits

• Made from durable and sturdy Zinc alloy.

• No-rust embossed metal.

• Helps to avoid waste; squeeze every drop.