R+Co recently celebrated its 10th birthday—a milestone that reflects a decade of dedication to putting salons first. From day one, the salon has been at the heart of our business, just as the salon is the heart of every community. This magazine is a celebration of you, the stylists and salon owners, who embody that belief every day.
In an industry that has seen countless changes, R+Co remains one of the last truly salon-focused brands. Our commitment to the salon goes beyond products—we invest in initiatives like our Excursions and programs tailored to support small businesses, such as our rewards and a liate programs. These tools are designed to help salons thrive.
We also believe in fostering community connections and creating resources that empower you to grow, which is why we’re excited to welcome you to the R+Co Love magazine—designed to celebrate the creativity, connection and innovation that define the hairdressing community that shapes our day-to-day. Inside, you’ll find a mix of both hair and business insights from around The World of R+Co.
Whether you’re diving into an interview with a salon owner, having some fun with a crossword puzzle, or discovering new strategies to elevate your business, we hope this magazine resonates with the same energy and passion you bring to your chairs every day.
In future issues, you’ll see a range of topics from advanced cutting and styling techniques, hair color formulations, stylist profiles, retail concepts and success stories from salon owners around the world. And yes, there might even be some fun easter eggs mixed in. (An easter egg is a hidden surprise or detail. Hint: there’s one on the last page—let us know if you can find it!)
You will notice QR codes throughout the pages, inviting you to explore more whenever inspiration strikes. Scan them to unlock bonus content—from videos and tutorials to behind-the-scenes features—o ering a fully immersive experience into R+Co Love.
We can’t wait to keep the conversation going. Share your ideas for interviews, stories or topics you’d love to see in future issues. DM us, call us or send us a note in one of our Excursion Telegram communities. Together, let’s continue to celebrate the artistry that defines our amazing industry.
Looking forward to connecting with you—hopefully in person at Excursion I or Excursion II—this year.
DAN LANGER President, R+Co
What if each product was a photograph that someone was sharing and what tied them all together was this white box, like a sticker that you could almost put on anything. You could take this white box that says R+Co and put it on an orange in your house, you could put it on a streetlamp outside—that became the whole thing.
Q: ONCE YOU HAD THE IDEA, WHAT HAPPENED NEXT? I started to patch things together in Photoshop because I didn't really know how to use design programs that well. I looked online for photos that I could comp up to present this idea. So, basically, I had this timeline, which is a week, because everyone at R+Co was meeting in Las Vegas for Cosmoprof. I was printing out labels on my computer and taping them together on bottles I had at my house.
Is
Howard and I drove to Death Valley. It was 105° at midnight. There was a flash flood and we were stuck on the road for a while, and we shot this image as the sun came up.
“A LOT OF THE PRODUCT NAMING IS WAY MORE PERSONAL THAN MOST PEOPLE KNOW. THE NAMES COME FROM PARTS OF MY LIFE WHERE I’M INSPIRED OR HAVE SOME SORT OF EMOTIONAL ATTACHMENT.”
Amanda Wall, R+Co Creative Director
Q: HOW DID R+CO EVOLVE FROM THE INITIAL CONCEPTS TO ITS NOW VIBRANT IDENTITY?
It was 2013, and we were just pulling the team together. I came on as an art director for photoshoots, and Howard McLaren and I flew to Miami to see the first draft of the packaging. It was a rough design created by a firm. It was good, but it didn’t speak to me as a consumer—every bottle was the same. It didn’t look bad, just like any other product line.
Q: WERE YOU ASKED TO REDESIGN R+CO? WAS THAT EVEN PART OF THE PLAN?
The idea was so compelling to me. This is what the brand has to be. I’ve never seen anything like it. I’ve never responded to anything like it. It’s so relevant. It’s so now. This is the design. This is what it has to be. So Howard and I drove from LA. We had the back seat full of all of these bottles that I had wrapped up in paper, and this whole presentation, and I’m scared to death because I don’t know what I'm doing. It was my first time presenting an idea or a concept that I was super invested in, so I was terrified. I presented it to the team in Las Vegas and they instantly loved it and understood it and thought it was great. Within half an hour of the presentation, we’re bringing clients in from salons to see the packaging, and everyone was like, “This is amazing. Like we want this product. How soon can we get it?”
Q: THE NAMES OF EACH PRODUCT ARE SO CLEVER. TELL US ABOUT YOUR CREATIVE PROCESS.
My whole naming process is based entirely on what the product does. I wanted it to be really apparent in a funny, intellectual way that is related to the product’s function. It was important for clarity between the name and the image, as well as the function of the product, to make a whole identity.
We sit as a team and discuss what the product does, the ingredients and how people are supposed to use it. And that's how I come up with imagery and the names.
Q: WHO DO YOU TURN TO FOR FEEDBACK? Howard. Always Howard. I’ll narrow it down to two or three images I like and I’ll think, okay, it should be this. Do you agree or do you like this one better? Sometimes he’ll like the one that I don’t necessarily think is my first choice. Then I’ll look again and think, okay, maybe he's right.
No because no one knew I designed anything—I didn't even know I designed things yet. I'd never done packaging or professional graphic design, but I had confidence in my aesthetic and my ability to create an image. I was the target demographic, so it was easy for me to put my hand up and say I don't feel a vibe with this design. I said I’d reach out to my designer friends and see if they could come up with an alternate plan.
At that point, we already knew that we wanted each product to have its own fun name and personality based on the function of the product. DEATH VALLEY Dry Shampoo was one of the first ones where we thought, why don’t we call it something that relates to what the product does? Maybe it's a place, maybe it’s an object, but it has to be dry.
The next day I was driving toward Pasadena when I saw a landscape of these beautiful mountains in Los Angeles. It occurred to me: “Oh my God, an image should be on the packaging to go with the names.” The thought freaked me out. I went into the store that I was driving to. I couldn’t concentrate, I couldn’t focus. I was so excited by this idea because I hadn’t seen anything like that before.
This was really at the beginning of Instagram, so this idea of sharing images was interesting to me, the excitement of looking at photos constantly, which seems like a funny concept now because we're so used to it.
It’s important to have another point of view so it’s not entirely my voice. He’s a man, he’s a hairdresser, it’s his perspective. I like R+Co’s whole Collective idea. That’s what the brand is about, right? I don’t overthink it. I try to go with my instinct.
Q: WHAT DO YOU DO TO GET THROUGH A CREATIVE BLOCK?
If I’m struggling, I read. I have a lot of books in my apartment, so I’ll just open up a book and skim through writers I like. Our RELATIVE PARADISE fragrance came from a Henry Miller book I opened up that read, “A relative paradise.” I thought, “That's a great name. We should totally use this.”
How
shoot.
FRESH FOCUS R+Co BLEU debuts on WWD’s front-page. Adam Federico joins R+Co EDU. R+Co Love a liate program launches, giving stylists new revenue streams.
IN
+ BUZZ Richy Kandasamy joins R+COLOR, defining the future of color innovation. SUN CATCHER, co-created with Ashley Streicher, becomes a best seller.
SUSTAINABILITY + STYLE R+COLOR development kicks o in Italy, pioneering sustainable, high-performance color with input from thousands of colorists.
GLOBAL FOOTPRINT First international salon opens. Garren cuts 13 inches o Kendall Jenner’s hair for Vogue—laying the foundation for R+Co BLEU.
TELEVISION TAKES OVER TELEVISION launches, becoming an instant best seller. Celebrity stylist Ashley Streicher joins the Collective. NEXTLEVEL VISION ON in LA delivers an immersive experience. Tev Finger’s WWD CEO keynote spotlights leadership in beauty innovation.
THE BIG BANG R+Co
o cially launches—bold visuals, a Collective ethos and purpose-driven products redefine professional haircare.
BREAKING NEW GROUND R+Co begins transitioning to a fully vegan product line. The brand makes its first stage appearance at Behind the Chair.
TAKES SHAPE Howard McLaren uses a co ee frother to prototype AIRCRAFT Pomade Mousse. First brand photos taken at DEATH VALLEY.
AS WE CELEBRATE A DECADE OF R+CO, OUR IMPACT ON THE BEAUTY WORLD CONTINUES TO MAKE WAVES. FROM COUNTLESS AWARDS AND BOLD EDITORIALS, TO GLOWING REVIEWS AND COVETED SPOTS IN “BEST OF” LISTS, THE BUZZ AROUND R+CO REACHES TENS OF BILLIONS OF IMPRESSIONS EVERY YEAR—A REFLECTION OF OUR COMMITMENT TO INNOVATION, CREATIVITY, SUSTAINABILITY AND THE TRANSFORMATIVE POWER OF EXCEPTIONAL HAIR CARE.
Best Luxury Shampoo & Conditioner for Curls: R+Co BLEU Soft Bounce Natural Texture & Curl Shampoo & Conditioner
“Hydrating without weighing down my curls. It left my hair soft, easy to detangle and hydrated my scalp.”
1 Million FOLLOWERS across social platforms
Best Hair Care Products:
R+Co DALLAS Biotin Thickening Shampoo
“...delivers on the promises labeled on its packaging.”
Allure – The 44 Best Hair Products R+Co BLEU FEATHERLIGHT HAIRSPRAY
“Either this hairspray is made from the wings of Pegasus, or someone discovered a molecular complex that provides hold and promotes swingy-ness.”
R+Co Chainmail Thermal Protection Spray: “Protects hair up to 450°F with flexible, brushable hold while nourishing with botanical oils.”
Best Pro Hair Color: R+COLOR
“Not only does R+Co’s new pro color line make my hair look vibrant and shiny as hell, it’s free of many of the potentially harmful ingredients found in most dyes and it’s housed in sustainable packaging. Basically, it's better for you and your hair—and the environment too.”
Best Shampoo: R+Co TELEVISION Perfect Hair
Shampoo and Conditioner
Best Styling Stick: R+Co DART Pomade stick
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.”
“Exercise is my mood booster. A morning workout sets the tone for a good day, while an evening one helps me unwind. I rotate between HOKA sneakers for workouts and my gold Onitsuka Tigers for everyday comfort.”
FAVORITE PRODUCT
“VANISHING ACT wipes aren’t just for removing color from skin— they’re my go-to for removing color from clothes. I even packed them in my wedding day kit in case of spills!”
“As much as I’m a colorist, I always style everything, and DART Pomade Stick is a lifesaver. It smooths flyaways, adds texture, slicks back hair and fights humidity—all in one compact stick.”
GAME-CHANGER
“Our new HYPERMATIC
demi-permanent liquid color processes in under 10 minutes, perfect for glossing, root taps and gray blending. Fast-acting and ultra-conditioning, it’s unlike anything else.”
BLING
“I love adding key rings to my bag—right now, I’ve got about 20, each with a special meaning. It’s not just an aesthetic; it’s my way of carrying memories with me everywhere I go.”
SNACK TIME
NAILED IT
IT’S IN THE BAG
THE IN
“I’m hooked on sea-salt seaweed chips for a crunchy, healthy snack.”
“It’s a running joke in my house: if I chip a nail, everything stops until it’s fixed. Working closely with people’s faces and hair, it’s my responsibility to keep my nails clean and polished. I always carry the polish version of the gel polish I have on, and a nail file, just in case.”
LIKE A REBEL
RENEE VALERIE RADOIU, OUR GLOBETROTTING VP OF R+COLOR EDUCATION, SHARES THE COLOR KIT ESSENTIALS THAT KEEP HER PREPARED FOR ANYTHING.
ADAM FEDERICO:
RECHARGE
To keep up with Renee’s travels and tips, follow her on Instagram @renee.valerie.
SECRET BREATH WEAPON
SELF-CARE FOR STYLISTSWHO GIVE A DAMN
With decades of experience as an educator, and owner of both a salon and school, Adam Federico knows the demands of a life in beauty (he started sweeping salon floors at age 5).
Now he travels the world as the VP of Creative Development for R+Co EDU, and he’s learned that hitting reset is as essential as mastering the foundations of hairdressing.
Adam’s approach is grounded in nature, a bit of rock ‘n’ roll and an unapologetic commitment to recharging while balancing his global career and family life.
“I go back and forth between gum and peppermint Altoids. Gum’s great for the jawline, but Altoids are discreet.”
TRAVEL REFRESHER
“A tiny bottle of Le Labo’s Matcha 26 perfume is my quick refresher.”
CAN’T LIVE WITHOUT
“R+COLOR sectioning clips never break, hold hair perfectly and look beautiful.”
LIPSTICK LOVE
“I generally wear a really bright red lip, but I have three di erent shades in rotation right now.”
MUST-HAVE
“SNOWFALL is my favorite lightener. This ammonia-free powder lifts up to nine levels while preserving hair integrity, making it perfect for curls and versatile for all hair types.”
GO-TO TOOL
“I’m obsessed with combs. When I find one I love, I buy 20.”
“Hairdressers give so much to their clients,” Adam says. “But if you don’t stop to refuel, you start to lose that fire.”
His go-tos? Long motorcycle rides through hidden canyon roads, late-night yoga sessions and getting barefoot on the beach with his dog in tow.
Scan the QR code for the beats that bring out Adam’s creative best.
“Charlie Faron playlists are my default when I’m working on hair.”
Music is his constant companion, whether it’s the classic beats of A Tribe Called Quest or the punk edge of The Idols. The rhythm of the music flows through his work, helping him see cuts and colors in a whole new way. His advice? Dive into what fuels you, outside of work, and see how it shifts your vibe at the chair.
“I’m hooked on sea-salt seaweed chips always carry the polish version
DART Pomade
Adam Federico’s Playlist
Hello, my name is Howard McLaren. I am one of the co-founders of R+Co . How long have I been doing hair? I can't remember. It’s been about 40 years. What do I love about working with hair?
Absolutely nothing . I think hair is a horrible thing, especially, in your food. But I do lovethe character you can create through cutting and styling hair . One of the beauties and the curiosity of working with di erent types of textures of hair that is so fascinating is that you're always learning. So, it's a medium that I'm still very curious about—this idea of translating ideas into characters, or haircuts, or both. I never wanted to be a hairdresser. I wanted to be an engineer. By accident, I ended up at a party with all these hairdressers their personalities, and that was it for me—the journey began, and I’ve never looked back . Even when at home, not doing anything with hair, I end up always thinking about hair unconsciously just because of what I do. For hairdressers, everything we look at sort of reflects what we do with hair, whether it be watching documentaries from, you know, Neolithic people, and how they did their hair. I think I'm always inspired because inspiration to me is just curiosity —being curious about life and cultures. I go to a lot of musical events and meet people in the music industry, which I relate very much to fashion and beauty. It’s incredible to detach and see someone doing a great performance because hairdressing is about performing as well. I just went to see Perfume Genius, and it was a small performance, but he was full-on, 100% involved in his music and his art. To me, that's very inspirational—to see people at that peak. It doesn't matter if they're beginning or they're ending their career, but everything they do is 100%. That's very inspirational to me. How did R+Cocome into my life? I'd spent 25 years in New York where I had met and worked with Tev Finger, who is the CEO of LBP. I was living in Los Angeles and had opened a studio called White House with Amanda Wall. I got a call from Tev asking me to come to Miami for a meeting. I came and he proposed a Collective, which sort of got my attention. And then when he said it would be working with Garren, I was all-in because having been in New York for so many years and knowing Garren’s work, it was fascinating because I knew of his history, which is just unbelievably amazing. I’d been in education for so many years and I wanted to bring Garren's aesthetic to the salons because having 1,000 Vogue covers to your name? That’s phenomenal to bring that sort of inspiration to everyday salon work. It’s been incredible years at R+Co, and we're still pushing hard and moving forward. It’s due to so many people. It’s not just about hairdressing. In fact, maybe hairdressing is the least part of R+Co . I think the ideology and the push and the brains behind it, the creative side of it is immense and we’re allowed to try things, and to try things you make mistakes . But that’s okay because we don't make the same mistakes. When I meet hairdressers and salon owners who are in our network, I just ask them for their continuing patience, because i t’s so important that they support a brand like us who bring them next-level products , hairdressing, quality of salon life, and we’re there for them in many, many ways. Thinking back on my most memorable hairstyle has got to be the first one I ever did—and it was the worst one. If you remember the worst one, you can only get better. I was a young hairdresser and had militant-style training. My first client had the most amazing amount of hair down to her waist. I was hoping she would say, “A trim would be fine, Howard.” But instead she said the worst thing to me, “Do what you want.” Now, that's the problem because I didn’t know what I wanted. So, I cut o all her hair. It was like a tennis ball when I was done. The perfect haircut on the wrong person . I had no ability to judge beauty. I could cut hair, but I but I had no aesthetic. And that was truly the most memorable haircut because I still wish I could meet her again and give her a better haircut. I think it was about 10 years into my career that I really started to get my shit together. The first thing I did with having such technical ability was to try and deconstruct it. But I had no no methods of deconstruction so it was haphazard and dangerous as far as the people I was working on because I just wanted everything against what I was taught because I felt that we all were taught the same. I left Scotland, moved to London and that was a big sort of, like, a-ha moment of understanding that it doesn't have to be so di cult . It was then I realized that I did have an aesthetic. I realized that I knew how to create a better aesthetic through what I was looking at, what I was reading, magazines, film and gathering that information that would give me a language to communicate with people and, in turn, an aesthetic of what I liked. You have to find what you like, who you are , instead of just being the same as everyone else, because then there's no di erence, there's no choice for anybody . Looking at history and references is a big language at R+Co for us. I know this sounds like bullshit but it's really about attaching to something, and then going down that rabbit hole to find out if it is important to you or not, but at least you know about it. and it but I lacked an
love the fascinating is that you're about—this idea of accident, I ended who I just fell in love with,
For because me is to involved in his music and his art. To me, that's very
I always want to deconstruct things and change things that's why R+Co changed the beauty in hairdressing . It's not that you're always looking to be agnostic, it’s that you want to find your own level of who you are characteristically. Is that the right word, characteristically?
See, I'm from Scotland so we have a hard time with long words like that. I look to see where other people have tried, failed, succeeded. For me, I'm fortunate to be in a world of beauty and fashion, and business. So I look at it always with a di erent perspective because every day your brain shows you something di erent and you have to follow that. That sounds a bit mental, but life is kind of mental . I can't live without a comb. I can still comb hair, style it, make it cool, and I can't live without some sort of wax or grease. When I moved from London to Paris to be an international freelance hairdresser, I only had a can of grease, and a comb, and some Polaroids. I can pretty much set up aboutanything with that . How do I approach creative blocks or challenges? I give myself the time to think about it, or write things down, or draw. I draw a lot of things more than write them because I think for me, personally, an image speaks louder than the words. Give yourself the ability to be blocked, and to work out the best way to go through it . It's really time, unless you're heading towards a brick wall in your car, then you get no option but to hit the brakes and hang on for dear life. A block comes because of something. It's not just something, like, "Here's a block." It's because you're not prepared for whatever is you have to move forward against. So let it be a block, and ease your way through it because if you're consciously aware of, like, who you are and what you do, then you will get through that block no matter what it is in life. The best piece of advice I ever got was from Anthony Mascolo, when I moved to London, and a lot of the hairdressers at the school used to hang out in the pub afterwards and it ended up being kind of negative. And he said to me, "If you hang out with them, you'll become one of them. And they're hanging out because they're all miserable, in a sense, so you have to find your own path. Don't just join the club because misery loves company. You’ve got to move and think as an individual. " And that was the best advice. As a human, we are social creatures, but we don't want to become part of that club. You want to make your own club, which is hopefully positive. In hairdressing, if I could relive anything, I think it would be another horrible experience: I was doing the cover of German Vogue. It was a Saturday, and it was a reshoot on a German princess for the cover. They were reshooting because of the makeup, and I learned something very quickly about products called flashing. Back in the late '80s, when I was working in Paris, I found a mousse and when I went to put it on the girl's head, it flashed o because the alcohol met the heat of my hands and evaporated, but it fell in her eye after she’d had three hours of makeup. So, I fucked the whole thing up . I think I would like to relive that because I didn't get the cover. I pissed everybody o . She started rubbing her eye, and all these French people couldn’t understand her German when she was saying, “It’s his fault.” I said, “No, she just started rubbing her face…” But it was a disaster. So, I would relive that, understanding that alcohol and products will flash o and I would apply the mousse from behind instead of the front. I like to listen to music when I work , but a lot of the work I do is in my head, so nothing with lyrics. I don’t want to notice the music; I want it to be part of what I’m doing. So, I’m not actively listening to the music—it’s there, I’m doing my thing, and it’s not interfering. Music, to me, is part of your consciousness . You’re living with it, plus sound, and everything. Music is very important. It creates a scene, and you're part of that scene. I remember I went to a Japanese restaurant and the food was incredible, but the experience sucked because they were blasting the Barbie soundtrack. It didn't work for me. I didn't go back. That's something we have to think about as we curate salons and experiences. Because it is a n experience, you know. It's a world you're walking into , not just another haircut. Because if you just need a haircut, just cut it yourself, or go down the street to the cheapest person. It’s just a haircut. You want an experience, go somewhere that you've checked out, and want to be part of the world that's curated around your idea of what beauty, and sound, and all that is. The way we teach at R+Co is I want to know how you learn, first of all, because you might learn by just watching, or you might learn by just listening. Some people learn by going section-by-section. Once we understand how people learn, and they understand how they learnthemselves, that's the access . For us, it’s as much about history, character, face shape, and modern faces—because faces have changed over 100 years as the world has changed so much. You have varieties of shapes and faces beyond the way hairdressers were typically taught: oval, heart shape, square, triangle. It's really about learning how your audience learns, and then you slip into that stream with them, and that's really what's so important. My greatest advice when i t comes to products is to use a di erent product every day . If you don't understand the products you're using, how can you use them? If you've had tactile experience and memory from using DALLAS and remember being amazed at how the hair was thicker, then you would know to use DALLAS wherever you want thickness. So you have to be involved, and constantly educating yourself. You don’t just come into a class and walk away. You come to be inspired. As educators, our job is to plant the seed that has to grow , sharing everything and giving people the ability to be better than you. All we want is for the hairdressing industry and the beauty industry to be better. If it got 2% better, we're legends. 2% = legends. History in the making. That's what we have to do. Ok, I have to go and comb some hair
Thank you. Goodbye. in out with at the your now .
Original sketches by Howard McLaren. Scan to listen to the full conversation.
IN THE WILD
WHERE R+CO MEETS THE MOMENT. A SHOWCASE OF OUR PRODUCTS IN THE HANDS (AND HAIR) OF TRENDSETTERS, TASTEMAKERS AND PEOPLE SHAPING THE CONVERSATIONS OF FASHION, CULTURE AND BEAUTY.
A luminous look by @renee.valerie and Erik Hauck, using CHAIRLIFT lightener for brightness, a soft shadow root blended with STELLAR in MOONSHADOW and BEEHIVE, and golden ends with SOOTHSAYER and HONEYSUCKLE. Style by @nathantprescott.
@marwabashirhair styled Renee Rapp’s fringe using BADLANDS Dry Shampoo Paste. “BADLANDS gives just enough hold and texture to bangs to keep them looking natural and piece-y.”
SPILLING THE TEA WITH RICHY
Based in Wynwood, Miami, at the creative heart of R+Co Studios, Richy Kandasamy travels the globe mentoring colorists, developing groundbreaking formulas and redefining what’s possible in hair color. As VP of R+COLOR Development, Richy brings artistry and energy to everything he does. Whether he’s innovating in the lab or teaching in the classroom, he’s all about precision, passion and connection.
And, of course, tea. Sipping his signature “Richy Tea,” he takes on every challenge with a calm focus that sets him apart. Here, Richy answers your burning questions, spilling the tea (and maybe a little matcha) on everything from color trends to staying inspired.
Q: “Clients bring me AI-filtered photos as color inspo. How do I gently remind them they’re human?”—Quinn from Chicago, IL
Everything you see can be created—but it must be tailored to suit the client. Use the photo as inspiration, then adapt it to their skin tone, hair texture and overall look. Just like if someone wants their hair to match their pet parrot’s, the key is understanding what they love—its colors, placement or even its texture. Ask detailed questions and set maintenance expectations. It’s not just about copying the parrot but creating a wearable version of that inspiration.
Q: “I keep hearing about HYPERMATIC— will it change my life or just my toning game?”—Jameson from Scottsdale, AZ
HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color is all about speed without sacrificing quality. We flipped the traditional approach to toning by depositing the tone first, then the level, which gives faster results that still feel polished. If you’re looking for e ciency, whether it’s quick toning, root shadows or balancing warmth, HYPERMATIC is the tool for you. But here’s the beauty: it complements STELLAR, our demi-permanent liquid. STELLAR gives you time to play and get creative with your toning, while HYPERMATIC delivers instant results when you’re on the clock. It’s not about choosing one or the other—it’s about having both in your arsenal and knowing when to use each.
Q: “I’ve never met anyone who’s as chill as you. What’s in that tea?”
—Ben from Brooklyn, NY
I grew up in the Seychelles, where tea is a way of life. My grandmother worked for a British family, and I spent a lot of time with her watching her make tea. It wasn’t just a drink—it was a ritual. No matter how tough the day, tea brought her peace, and that stuck with me. My go-to is Earl Grey with oat milk and honey—it’s my version of Zen in a cup. You can even order one at Walt Grace, the vintage car and co ee shop next to the R+Co Studios in Miami. Just ask for a Richy Tea.
Olivia Wilde for YSL at Paris Fashion Week by @barbdoeshair using SPIRITUALIZED Dry Shampoo Mist.
Lila Moss glows with soft, sparkly blonde locks styled by @jennaperryhair using R+COLOR STAR SIGN Demi-Permanent Créme Hair Color in PROM NIGHT.
Chappell Roan styled by @domforletta with ZIG ZAG Root Teasing + Texture Spray and BALLOON Dry Volume Spray. Fashion by @genesiswbb. Makeup by: @ali.scharf. Photo by @poonehghana @dusana @deaniechen
Charlie Puth hit all the right notes with textured, voluminous waves styled by @sydneysollod for his @uproxx cover story. ROCKAWAY Salt Spray enhanced his natural texture.
@jermonehair created this chic look for Nylon magazine featuring Chanel Beauty, using R+Co BLEU Super Style Creme to add softness and hydration.
MEET JENNA PERRY
When it comes to head-turning hair color that exudes e ortless cool, Jenna Perry is the name Hollywood can’t stop buzzing about.
Renowned for her press-worthy transformations and statement-making shades, Jenna crafts her magic both at her Jenna Perry Hair salon in NYC, and behind closed doors for exclusive, on-location appointments.
Whether she’s formulating a new look for high-profile clients like Bella Hadid and Emily Ratajkowski, or squeezing in midnight hotel-room hair for celebrity clients like Lana Del Rey and Camila Cabello, her color work is a blend of iconic “It-Girl” placement and “maybe she’s born with it” formulations.
When Kendall Jenner decided to go blonde, she knew exactly who to call. “We built that trust when I took her red,” Jenna says, referencing the copper hue Kendall debuted during Milan Fashion Week on the Prada runway—a transformation that hit all the headlines and inspired a wave of imitators.
THE CREATIVE FORCE BEHIND TODAY’S COOL-GIRL COLOR AESTHETIC
Karlie Kloss’ rich, glossy brunette by @jennaperryhair was created with OMNIPRESENT Permanent 4NG/4.03 for depth and STELLAR Demi-Permanent 5G/5.3 for shine. Photo: @karliekloss
Suga Sean O’Malley by @hairapy.by.danya, using a custom blend of HALF TRUTH semi-permanent colors. Creative Team: @paintitblonde, @joeymillsap_, @kays_starbeauty
Achieving that bold look was no small feat, requiring three days of meticulous artistry and care. It’s the dedication to perfection while preserving the integrity of the hair that keeps clients coming back for their most daring looks.
Jenna’s story started far from the city lights in Newport, Rhode Island, where the ocean became her first muse. Now she finds balance between the bustling energy of NYC and the tranquility of nature.
A BOW ON IT
Celebrity stylist Ashley Streicher has become a beloved member of the R+Co Collective, known for her e ortless, modern aesthetic.
Her lineup of products has cemented its place in the routines of R+Co stans, celebrities, It Girls and salon stations around the world.
At the heart of her R+Co collab is the universally adored SUN CATCHER Power C Boosting Leave-In Conditioner, a multitasking essential that transforms hair with strength, shine and protection. Its lightweight yet powerful formula nourishes strands while providing antioxidant protection, making it a daily staple. SUN CATCHER is infused with the signature STARS ALIGN fragrance, a celestial blend of bright bergamot, palo santo, soft florals and creamy sandalwood that leaves hair smelling as heavenly as it looks and feels.
Get excited for next edition's interview with Ashley as we talk about her coming-soon product launch!
Check out Jenna Perry's new signature Gold Copper HYPERMATIC shade, TWENTY-FOUR K. “I love that you get the results you’re expecting. The formulations are true-to-tone and the 10-minute deposit is record-breaking for a demi-permanent color.” –Jenna Perry
In upcoming issues, get to know the visionary stylists and creative innovators shaping the future of hair care and bringing the R+Co ethos to life through the R+Co Collective, global team of educators, network of salon owners and talented stylists from all corners of the globe. Stay tuned for exclusive interviews, fresh perspectives and a closer look at the personalities redefining the industry.
@phoebejtonkin’s lowlights created with STAR SIGN demi-permanent crème in MOJAVE, with 5 volume MOMENTUM. Gloss on wet hair: STAR SIGN demipermanent crème in AUTUMN.
HOT GIRL HAIR
With a signature style rooted in authenticity and glamour, Jenna continues to redefine modern beauty while contributing her visionary talent as a member of the R+COLOR Collective.
@ashavignone’s NYC Blonde using STELLAR in HAZE for 10 minutes.
Quiet luxury on @lobosworth with PONY and MOON SHADOW. Glossed with HONEYSUCKLE and TREASURE.
Julianne Hough's soft baby lights created by @riawna of @ninezeroone using CHAIRLIFT Powder Lightener. Toned to a bright, buttery blonde using STELLAR Demi-Permanent Liquid in LILAC and ICICLE.
Nina Dobrev shines thanks to @riawna who used DALLAS Thickening Spray for volume, smoothed with TWO-WAY MIRROR Smoothing Oil.
HIGH PERFORMANCE. SUSTAINABLE LUXURY. CONSCIOUSLY CREATED.
GARREN: FIVE DECADES OF REDEFINING HAIR + STYLE
Garren. A single name that conjures an empire of beauty, transformation and boundarybreaking artistry.
From his early days in Niagara Falls, where a 13-year-old Garren dreamed up styles in a basement salon built by his father, to gracing the covers of more than 1,000 magazines, Garren has spent the last five decades reshaping not just hair, but the very culture of beauty.
By his early twenties, Garren had won national styling competitions, capturing the attention of legendary hairstylist Christiaan, landing him a position at Bergdorf Goodman under his mentorship. There, he met Polly Mellen, fashion director of Vogue, and Richard Avedon, one of the most celebrated fashion photographers of the 20th century, starting his editorial journey.
By 1977, he landed his first Vogue cover featuring the luminous Rene Russo—shot by the famed Irving Penn.
MASTER OF TRANSFORMATION
For Madonna, Garren’s work spanned eras, from her Marilyn Monroe-inspired Blonde Ambition waves to the provocative imagery of her Sex book.
His work with Scarlett Johansson also showcased his adaptability. “Most of her advertising campaigns feature her in wigs because she’d always be in the middle of another movie with a completely di erent haircut or color,” Garren says.
Another milestone was styling Kim Kardashian for a magazine cover at a time when few publications took her seriously. “We made her look like Ava Gardner,” Garren said. “She removed her extensions, and I worked with her natural hair. She looked incredible.”
Garren’s work with Lady Gaga revealed a subtler side to the pop provocateur, stripping back her avant-garde persona to showcase her natural beauty.
He transformed Karlie Kloss with “The Chop,” a trend-setting cut of the 2010s. “The reason this cut became so popular is because it’s feminine and edgy,” Garren says. “It’s not too short, so it works for a wide range of women. It’s sexy and textured. You can wear it natural, tuck it behind your ears, or pull the bangs forward for texture. It’s about embracing your natural hair.”
A career-defining moment came when Garren transformed Farrah Fawcett’s iconic waves into a sleek bob, signaling the arrival of a true visionary. “I ironed Farrah’s hair straight on an ironing board, then cut it into a bob,” Garren says. “The next day, she was on the front page of every newspaper. It read: ‘Familiar face, di erent look.’ That’s when I knew I had arrived.”
REINVENTION AS ART
In the 1990s, Garren became synonymous with the supermodel era. Cindy Crawford’s Revlon campaigns, styled by Garren, epitomized glamour and power, while his collaborations with photographers like Richard Avedon and Steven Meisel set new standards for editorial beauty.
“Every time Linda Evangelista changed her hair, she changed the narrative—red, blonde, pixie cuts—it was all about reinvention,” Garren says. “Naomi Campbell, meanwhile, became the face of high fashion with extensions I introduced to the runway.”
When Victoria Beckham wanted to shed her Posh Spice image, Garren crafted the asymmetric bob that redefined her as a powerhouse designer.
Even Jennifer Lopez’s futuristic Versace campaign in 2020 bore Garren’s indelible mark, showcasing his ability to blend high fashion with bold, cyber-chic aesthetics.
LEGACY MEETS INNOVATION
Garren’s legacy has not only shaped the past—it’s defining the future. With R+Co BLEU, he has distilled five decades of expertise into a luxury haircare line that empowers the next generation of stylists and clients. "R+Co BLEU is where artistry meets innovation, giving the future of hairdressing the tools to dream bigger," Garren says.
With iconic packaging and luxe formulations, R+Co BLEU combines high performance with environmental consciousness, redefining luxury for a new generation. “Today’s generation values sustainability as much as performance, and R+Co BLEU delivers on both,” he says.
From a basement salon to redefining global beauty standards, Garren’s story is one of passion, perseverance and boundary-breaking artistry. And with R+Co BLEU, he’s ensuring that the next generation has the chance to dream just as boldly.
“You don’t just do hair,” Garren says. “You change how someone sees themselves. That’s where the magic begins.”
For anyone who has been part of the R+Co family over the past decade, or has ever attended Excursion, R+Co’s four-day business-focused event for salon owners, you know that when Tev Finger, CEO of Luxury Brand Partners, steps into the room, the energy shifts.
Known for his game-changing leadership, knack for presenting hard truths with humor and relatability, and deep-rooted love for the salon world, Tev’s influence goes beyond business—it’s about revitalizing an industry and inspiring those who make it thrive.
Tev’s story is built on experience, 30 years in the making. From his first job sweeping salon floors, to building and growing brands like Bumble & bumble, Oribe, Becca Cosmetics, Pulp Riot, IGK, One/Size and R+Co, Tev’s depth of knowledge and passion runs deep.
His commitment is clear: no gimmicks, no risky advice—just real tools that work, grounded in a true understanding of what it takes to succeed in this industry. Through R+Co Excursion, Tev has created an experience focused on solutions to the salon world’s everchanging landscape experience that’s reigniting creativity, resilience and purpose across the beauty industry.
Here, he shares his vision, his commitment and why showing up is half the magic.
WHY EXCURSION EXISTS:
A LOVE LETTER TO SALONS
For those of us who’ve been around a while, we know this business is tough. COVID was especially hard—it hit salons like a hammer. We wanted to create something that could bring us back stronger. That’s how Excursion was born: to help salon owners find their spark, to build up their businesses and maybe even have a little fun while they’re at it. My goal with Excursion was simple: real, actionable steps and insights that actually make a di erence the moment you return to your salon.
LEARNING FROM EVERY MISS:
THE MICHAEL JORDAN PERSPECTIVE
A topic I talk about at Excursion is failure. Trust me, I’ve had plenty of it. Michael Jordan famously talked about all the shots he missed, the games he lost and the times he failed. I want everyone to realize failure isn’t the opposite of success—it’s part of it. Every great shot comes from the lessons you learn when you miss. At Excursion, we make space to talk about both the wins and losses because that’s how we really connect. You’re not alone in the hard moments. We’re in this together.
MIDNIGHT MENTOR:
THE POWER OF SHOWING UP
LEADING WITH VISION, PASSION + REAL IMPACT
TE V’S TAKE
tell you why it matters.
—Tev Finger, Luxury Brand Partners CEO
LEVELING UP: WHAT’S NEXT?
You’ve probably heard whispers about our Midnight Mentor session. I know it might sound nuts—who meets at midnight to talk business? But there’s something magical about it. When our entire team shows up at that hour for anyone at Excursion who wants to join us, it sends a message: we’re committed to this, and we’re committed to you. Here’s the surprising part—about 80% of you show up too. It’s in that late-night moment that everyone realizes we’re all-in for each other. We’re showing up for you because we want to see you win, and that’s what drives us forward every day.
A CALL TO ACTION: SHOW UP, DO THE WORK AND LET’S WIN TOGETHER
For those of you who have been to Excursion, I want you back. Level 1 is just the beginning. We’re already writing content for Levels 2, 3 and beyond, because Excursion isn’t just a one-time thing—it’s an ongoing journey we take together. Each level digs deeper, with a curriculum designed to help you tackle the real-world challenges salons face every day. Think of it as a progression, from a white belt to a black belt. This isn’t just business—it’s a way to keep growing and pushing forward.
Nothing changes if you don’t show up. And I mean that in every way possible—you have to show up for yourself, for your salon and for this industry. Excursion is just one way R+Co is here to help you make that happen, but the first step is always yours. If you’re serious about change, I’m here for it. We’re ready to lead the way with you. So come to Excursion, leave with your passion cup full, and then go back and make a di erence in your own world. That’s why we’re here. us forward every day.
Scan to watch to the full interview with Tev Finger
Linda Peterson, owner of Beau Monde Salon in Minneapolis, Minnesota, graduated the Key Largo Excursion with renewed purpose. She was inspired to revive one-on-one check-ins with her stylists, a practice she had embraced years ago but had let slip. Excursion reignited her commitment to these personal connections, reminding her of their transformative impact on trust, team spirit and salon culture.
“Excursion was a real kick in the hiney,” Linda laughs. “What the sta shares with me in our one-on-ones is phenomenal. It restrengthens our bond.”
Since graduating, she’s recommitted to those check-ins, finding they help not only with team morale but also with sta retention. “When stylists feel seen and supported, they’re less likely to leave,” she says.
These check-ins have been especially valuable for newer stylists, supporting them in growing their clientele and increasing retail sales—a key driver of revenue.
“One-on-ones have been a great way for me to grow, too,” Linda
ELEVATING CONNECTIONS
Lindsey Tyson from Haus Salon in Minneapolis, Minnesota, graduated the Amelia Island, Florida, Excursion feeling inspired by the focus on meaningful connections and shared learning.
“R+Co really cares for salons,” she says. “My Brand Managers are the best—easy to work with, e cient and always make sure we have what we need. Excursion was above and beyond proof of that.”
The sessions on generational di erences resonated deeply with Lindsey, o ering fresh strategies for navigating workplace dynamics. “Understanding how to connect and communicate with Gen Z was a real ‘aha’ moment for me,” she says. “It’s reassuring to know others share the same challenges, and the solutions and strategies shared were eye-opening.”
For Lindsey, the relationships forged were just as impactful as the takeaways. "My favorite part of the trip was the dinners—being wined and dined and getting to connect with other business owners is gold,” she says. “I hit the jackpot and ate my first lunch with Tev. The next day, we were eating with Garren, who was telling us the most amazing stories of people he's worked with and was just highly entertaining.”
Ultimately, Lindsey says Excursion reminded her of a key value in her own work. “Customer service is my key takeaway,” she says. “And R+Co knows how to get it done.”
