LBI SOLUTION
CHINESE WAVE 2
LUXURY BUSINESS INSTITUTE KOREA
LUXURY CONSUMPTION TRENDS IN CHINA
INTRODUCTION Since its first launch in 2010, LBI’s Chinese Wave program provided more than 400 training sessions to various clients and participants, ranging from global luxury retail brands to domestic conglomerates. By customizing the contents with relevant cases and different structures to meet each client’s needs, Chinese Wave has become one of the major LBI Retail Excellence programs with an average training evaluation rate above 4.7. But unfortunately, under an unprecedented global pandemic in 2020, travel has become restricted, and it has been nearly two years since Chinese customers have stopped visiting Korea. LBI has taken the loss of Chinese customers and the lack of sales opportunities very seriously. We plan to help you achieve the best sales performance with tailored sales skills to serve the diversified and demanding Chinese customers who will start revisiting Korea
LBI SOLUTION
LUXURY BUSINESS INSTITUTE KOREA
when travel restrictions are eased. Through Chinese Wave program, brands can increase their conversion rate with active engagement with Chinese customers, boost SPT through upselling and increase UPT through crossselling. Furthermore, this program aims to strengthen the brand positioning and improve long-term customer experience that increases both brand preference and customer loyalty. Now is the time to plan and prepare for the pandemic aftermath, and LBI is here to help you thoroughly prepare from the start. Thank you.
Rachel Kwon President of LBI Korea
OVERVIEW 3 CHAPTERS IN THIS PROGRAM
COURSE OBJECTIVES Understand present China and Chinese consumers by observing the overall Chinese culture and new social trends.
Lead to more efficient sales by understanding Chinese culture and customer tastes. Increase the Chinese customers’ brand loyalty through a deep understanding of Chinese culture and the customers.
CURRICULUM PART 2: CHINESE LUXURY CONSUMPTION TRENDS PART 3: ONLINE AND OFFLINE LUXURY CONSUMPTION IN CHINA
LBI SOLUTION
PART 1: CHINESE HOLIDAYS AND GIFT CULTURE
LUXURY BUSINESS INSTITUTE KOREA
OUTCOMES
CONTENTS PART 1 CHINESE HOLIDAYS AND GIFT CULTURE Observe traditional and newly celebrated holidays in China and discuss the relationship between preferred gifts and luxury spending in each holiday. Traditional Chinese Holidays Newly Celebrated Holidays in China and New Customs Chinese Gift Culture
LBI SOLUTION
LUXURY BUSINESS INSTITUTE KOREA
Color and Number Taboos in China
PART 2 CHINESE LUXURY CONSUMPTION TRENDS Examine the factors affecting Chinese luxury consumption and identify the new trends characterized by the younger generations and their pride in Chinese culture. Major Wanghongs and Their Influence on Chinese Customers Chinese Younger Generation’s Enthusiasm for Traditional Culture Successful Case Studies of Major Chinese Domestic Brands
PART 3 ONLINE AND OFFLINE LUXURY CONSUMPTION IN CHINA Understand the diversified needs of Chinese consumers by identifying different levels of consumption based on city tiers and analyzing various other luxury consumption channels. Chinese Online luxury Consumption Trends and Major Online Channels Luxury Consumption Patterns of China’s Tier 1 Cities and Other Tier Cities China’s Duty-Free Policy & System and Major Duty-Free Shops (i.e., Downtown, Airport) Policy Changes and the Growth of the Duty-Free Market in China The Development of Digital Payment System and Introduction of Various Digital Payment Platforms
JAEHO CHO LBI TRAINER PROFILE
Area of Expertise
Luxury Brand Service Design Luxury Brand Selling Skills & Service Ceremony Luxury Customers & Culture Luxury Market & China Luxury Retail Management Excellence
Hankuk University of Foreign Studies, BA in French
Experience
Pedagogy & Training Senior Director at Luxury Business Institute Korea (LBI Korea) Former Training Director at Bluebell Korea Former Store Director at Louis Vuitton Korea
Main Projects Service Design and Training for Luxury Brands
Luxury Service: Four Seasons, Louis Vuitton, Gucci, Balenciaga, Ralph Lauren, Fendi, Celine, and etc. Luxury Selling Skills: Louis Vuitton, Gucci, Balenciaga, Valentino, Ralph Lauren, Fendi, Celine, and etc. Luxury Culture & Luxury Customer: Fendi, Dior, Hermes, Givenchy and etc. Luxury Store Operation: Richemont group, Louis Vuitton, Fendi, Loewe, Celine, Chinese & Korean Wave: Gucci, Tiffany, Coach, Chaumet, Louis Vuitton, Van Cleef & Arpels and etc Service Design Consulting and Training for Domestic Conglomerates Service Manual Design and Training Delivery : Samsung Electronics (Premium Service Guideline), Hyundai Motors (Hyundai Motor Studio Project Seoul, Goyang), Genesis (Suji, Ganganam, Hanam, Incheon), Amore Pacific (Beauty Consultant Service Ritual) Luxury Experience & Seminar : Hyundai Motors (MDC on-site luxury seminar in Paris and Geneve), Hyundai Motors (Luxury service benchmarking in Singapore)
LBI SOLUTION
and etc.
LUXURY BUSINESS INSTITUTE KOREA
Qualifications
MERCI BEAUCOUP
SHAPING THE FUTURE OF LUXURY TOGETHER LUXURY BUSINESS INSTITUTE KOREA
REGISTER CLICK THIS OR SCAN QR CODE
CONTACT US ELAINE HONG BUSINESS DEVELOPMENT DIRECTOR
elainehong@lbi-korea.co.kr