2021 LBI May Newsletter EN by Luxury Business Group (LBG)

LBI korea Luxury Business Institute Newsletter

May 2021

"Experience" is becoming the key in purchasing products. LBI is your partner to design rejuvinated and more engaging customer experience. Our dedicated service scope includes Training offline, online or in blended, Business Strategy, Quality of Service Assessment and Digital Marketing plans. All actions driven in full consistency with your core strategy. At last, inspired by over 11 years of training 10,000 team members, LBI Recruiting Services, with more than 500 successful placements every year, brings their expertise and unique understanding of the “Headcount as an Asset” to Talent Acquisition. LBI Korea will continue to support your business navigating through these unprecedented times.

LBI CONSULTING & TRAINING HIGHLIGHTS Customized Consulting & Training Solutions

Pre-opening Signature Program FAIRMONT AMBASSADOR SEOUL Before the pre-opening of FAIRMONT Ambassador Seoul, a luxury hotel brand to be first introduced in Korea, 3 training sessions were held for the manager-level staff members. The first part of the training included Understanding Luxury, Guest Group Analysis, and Luxury Market Insight. In the second part, LBI delivered the Art of Storytelling, which involved a storytelling method designed to emotionally convey the value and the rich stories of FAIRMONT to hotel guests. The training session strengthened each staff member’s ability to provide luxury customer service through practical and effective contents. Image Source: Fairmont Ambassador Seoul]

SAINT LAURENT Attitude for Flagship Pre-opening SAINT LAURENT For the opening of the new SAINT LAURENT flagship store, LBI delivered a luxury storytelling program for the store managers and staff members. The following programs contributed to the successful opening of the flagship store and certainly enhanced SAINT LAURENT staff’s ability to provide luxury service beyond customers’ expectations. The Luxury Attitude program reminded the participants of the importance of luxury service and emotional customer experience, and the Storytelling program helped them practice storytelling that increased the value of SAINT LAURENT products. [Image Source: SAINT LAURENT]

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People Management TEMPUR KOREA People Management Training was conducted for TEMPUR KOREA’s manager-level administrators. The training included the key competencies of a leader, team management and effective communication skills. The participants learned how to form a mature organizational culture and successfully manage a team by analyzing effective ways to apply leadership skills based on one’s work motivation factors and personality type and by learning about the key responsibilities of a manager, conflict management, team motivation, and effective delegation. [Image Source : Tempur]

Luxury Service Signature JOSUN PALACE SEOUL GANGNAM LBI delivered two pre-opening service trainings for the manager-level hotel employees of JOSUN PALACE SEOUL Gangnam, a Luxury Collection Hotel before its grand opening, which inherits the 100-year history and heritage of the Josun Hotel. The session was organized to identify the importance of differentiated Luxury Service Signature with the luxury hotel’s DNA and designed to continuously internalize such service through coaching and role-playing with on-site scenarios. [Image Source: Josun Palace Seoul]

Retailvolution GOLDEN GOOSE For GOLDEN GOOSE, a brand that leads the retail trends by taking innovative approaches to customer experience, LBI provided 12 training sessions on digital communication cases and their applications in various industries. The participants learned about useful digital communication tools that attract customers to visit the stores and practiced creative service skills for enriching each customer’s in-store experience. [Image Source : GOLDEN GOOSE]

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Negotiation Skills for Your Business Bluebell Korea A Negotiation Skill training session was held for Travel Retail Development Directors of Bluebell Korea. It is often the case to use negotiation skills when expanding businesses overseas and signing contracts with various brands. Through systematic training, the directors of Bluebell Korea learned about successful negotiation techniques and were able to improve their negotiation skills by practicing various scenarios. [Image Source: Bluebell Korea]

elainehong@lbi-korea.co.kr

SHAPING THE FUTURE OF LUXURY TOGETHER LUXURY BUSINESS INSTITUTE KOREA

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ONLINE TRAINING SOLUTION Select a platform that suits your needs. We can provide a learning anywhere, anytime according to the individual schedules of your staff.

Smart Solution / Courses Led by Industry Experts Convenient and Flexible Access / Expert Generated Contents In response to growing concerns about in-person training sessions due to the COVID-19 pandemic, we now provide online training courses through a platform called Touchclass. The best-selling training course is Chinese Neologism taught by a Chinese instructor, where you can learn and practice Chinese terms used by the younger generation, frequently used phrases by the customers visiting the store, and elegant words that store employees should use for excellent customer service.

LBI ONLINE CONTENTS Basic Sales Technique

Situational Chinese Expressions: Fashion/Cosmetics

Basic Visual Merchandising

Brand Story: Fashion/Cosmetics

Basic KPI Terminology

Luxury Image Making

Complaint Handling

Understanding Luxury Groups

Sales Coaching

Understanding Generation Gap

Followership

Business Manner

Identical experience to on-site classes / Convenient access On-demand feedback / Courses led by industry experts LBI has been annually holding a workshop for above managerlevel leaders and staff members of Bluebell Korea, the largest duty-free business group in Korea. This year, due to COVID-19, pre-recorded contents were streamed online during the seminar. The participants had the chance to understand the Travel Retail situation after COVID19, the consumption pattern of China's next generation, and the luxury market.

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TALENT ACQUISITION SERVICE Bridging the gap between qualified talents and leading companies

Discover talents from different sectors of the luxury industry LBI Talent Acquisition team has been actively recruiting talent in luxury fashion brands, mainly in RTW and Leather Goods. Now we are expanding our service to other industries such as luxury automobile, high-end jewelry, and hospitality. Based on the deep understanding of luxury brands, our Talent Acquisition team specializes in recruitment services in various luxury industries. With LBI ’s Talent Acquisition Services, you can find the best candidates specialized in luxury industries from office to store positions.

Rely on the Talent Consulting Approach for Job seekers LBI Talent Acquisition team offers various career consulting services to candidates for store positions. Through a 1:1 chat by the Talent Acquisition team's Kakao channel, which opened earlier this year, we provide personalized career consulting for job seekers in the luxury industry. We also regularly share recruiting guidebooks that include LBI's expertise and other exclusive materials on brands. Based on these ongoing consulting services, Talent Acquisition team introduces several candidates, who meet the Luxury Brand Standard and have good interview skills, to our clients.

Build up your new store team with LBI Talent Acquisition team can now immediately find candidates for newly opened luxury brands stores in Korea. We have successfully hired store positions in Seoul, Gyeonggi, Daejeon, Gwangju, Busan, Ulsan, and Daegu and completed the resume updates from Sales Associates to Store Managers. LBI Talent Acquisition team can help clients build a successful recruitment process by using our comprehensive networks to find job candidates from all over Korea.

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DIGITAL MARKETING SOLUTION Customized Digital Marketing Solutions

With the DNA of French luxury brands and a deep understanding of Asian markets, LBI provides customized digital solutions for luxury brands and companies aiming for superior customer experience. LBI produces luxury contents tailored to each client’s brand identity and manages digital marketing campaigns based on careful data analyses to successfully meet our clients’ needs.

Mondrian Seoul Itaewon recruiting digital marketing project

Tech & Development

Creative Content

Digital Marketing

Web Design & Production

Interactive Digital Media

Search Engine Optimization

Mobile Application

Copywriting

Search Engine Marketing

Development

Branding

Social Media Marketing

E-Commerce Solution

Social Media Content

Digital Campaign

Contents Management

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Fairmont Ambassador Seoul Grand Opening project

LBI IN JEJU LBI Jeju provides various training programs for government organizations and high-end resorts executives and staff members in Jeju.

Programs for New employees JEJU FREE INTERNATIONAL CITY DEVELOPMENT CENTER, JEJU PROVINCE DEVELOPMENT CO., JEJU INDUSTRY UNIVERSITY CONVERGENCE CENTER AND JEJU NATIONAL UNIVERSITY LINC+ Through LBI's systematic training designed for new employees who just start their careers, the participants developed basic work skills and capabilities to work as a team. In addition, each of them designed a long-term vision and learned how to perform one’s roles within a team.

BASIC BUSINESS SKILLS

LONG-TERM VISION PLANNING

LEARNING TO WORK AS A TEAM

Business Manner and Attitude for

Vision Drawing for New Employees

Team Building Program

New Employees

Self-Leadership

Followership

Business Communication

Efficient Asset Management

Team Building for Vision Design

Writing Business Documents

Work Planning

Apply Office Tools in Business. Enhancing Problem Solving Skills

Grooming Upgrade Training SK PINX LBI conducted a 3-day Grooming Upgrade training session for SK Pinx employees. The session focused on finding proper grooming that reflects the brand image, which can contribute to sales by increasing one’s reliability and expertise. Through a 1:1 customized care, all participants learned about personal grooming methods that meet their needs and standards.Through the grooming session, the employees can provide flawless customer service. And through the training, they can maintain their professional appearances by wearing appropriate accessories that reflect the brand image and increase customer reliability.

VIRTUAL TRAINING SOLUTION IN JEJU From online education service design to student management, please meet LBI's virtual training solution for 'real-time' and 'multilateral' communication beyond online recorded lectures.

> >Click here for more info

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LBI NEWS

First Korean President of LBI Rachel Kwon, former Vice President of LBI Korea has been appointed as the President of LBI Korea. President Kwon stressed that LBI will provide solutions that help the luxury industry overcome the crisis in difficult times.

Growth of Luxury Market after COVID-19 Daniel Mayran, President of Luxury Business Group was invited as a speaker at the special forum ‘Future of Luxury: Post-Covid Retail Trends' hosted by Corea Image Communication Institute(CICI) at the Embassy of Kuwait in Korea. He mentioned that the restructuring of the luxury industry would be inevitable and emphasized that as digital transformation is further enhanced, in-store customer service will also be much more exclusive and strengthened.

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UPCOMING EVENT

Retail Leadership Academy 2 LBI is hosting the '2021 Retail Leadership Academy' on June 15-16 once again with SNA-DDI, a global leadership organization, following the first session held in October 2020. The two-day session will discuss leader’s communications skills in the changing retail environment as well as the leadership outlook of 2021. Participants who register by May 7 will receive a 5% discount.

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LBI NEW PROGRAMS IN 2021

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VIEW DETAIL & REGISTER

Seoul

Jeju

Busan

4th fl, Baegang Bldg. 801 Seolleung-ro, Gangnam-gu, Seoul, 06019, Korea Tel: 02 2185 8274 email: info@lbi-korea.co.kr

6th fl, Korean Air Jeju Office bldg. 150, Jungang-ro, Jeju-si, Jeju, 63198, Korea Tel: 064 759 9220

2nd fl, Oceansky 471, Suyeong-ro, Suyeong-gu, Busan, 48265, Korea Tel: 051 626 9822

Elaine Hong Business Development Director elainehong@lbi-korea.co.kr

Jun Young Lee Business Development Manager jylee@lbi-korea.co.kr