Beauty Business Magazine - March 2018 by Lapthorn Media

BEAUTY MARCH 2018 / BEAUTYBUSINESSMAG.CO.UK

BUSINESS M AG A Z I N E

EMILY RATAJKOWSKI named as new ambassador for KÉRASTASE

Welcome to L’OCCITANE’S biggest store

TOM BACHIK named OPI Global Nail Ambassador

Jo Loves debuts in Space NK

Bobbi Brown launches

CHANEL reveals Instagram account dedicated to beauty

#AllDaySmile campaign

Contents 04 - 07

Latest News Discussing a rise in self-employment in the hair and beauty industries, plus new skin care partnership announced. Chanel reveals Instagram account dedicated to beauty and UK luxury beauty market hits £3bn in 2017.

10 - 11

A look at new products in the industry Bobbi Brown launches #AllDaySmile campaign and Omorovicza introduces Acid Fix.

12 - 14

Nail News Tom Bachik named OPI Global Nail Ambassador and IBX Boost Creates a Strong Foundation, plus other product launch news.

16 - 17

Spa News Details revealed for luxury spa at historic The Langley hotel and London’s Agua Spas launch ‘Little White Book’ for customer aftercare.

18 - 20

Hair News Emily Ratajkowski named as new ambassador for Kérastase, plus advice on extending payments, proftis and talents.

24 - 25

Upcoming Exhibitions BEAUTY, TOP HAIR and the Make-Up Artist Design Show, Holistic Health & Hair UK.

Contact Us Editor / Maria Lapthorn / editor@beautybusinessmag.co.uk Editorial Assistant / Jamie Rolland / editorial@beautybusinessmag.co.uk Production/Design / Laura Whitehead / laura@beautybusinessmag.co.uk Sales Manager / Jessica Brown / jess@beautybusinessmag.co.uk Sales Executive / Ava Anderson / sales@beautybusinessmag.co.uk Accounts / Richard Lapthorn / accounts@beautybusinessmag.co.uk Circulation Manager / John Bond / subs@beautybusinessmag.co.uk Telephone Number: 01843 598 635 Accounts: 01843 598 645 Published by: News 4U Ltd, Marlowe Way, Ramsgate, Kent, CT12 6FA Every effort is made to ensure the accuracy and reliability of material published in Beauty Business Magazine however, the publishers accept no responsibility for the claims or opinions made by advertisers, manufactures or contributors. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical, electronic (including photocopying) or stored in any information retrieval system without the prior consent of the publisher.

Latest News S2 to hold Nimue introduction events Award-winning distribution company, Sweet Squared, is holding a series of introduction events focused on its newest brand partner, Nimue Skin Technology. Stepping into the skin care category in partnership with the globally esteemed South African brand, Sweet Squared will be holding the sessions in Leeds, London, Manchester and Edinburgh throughout January and February. Each event will provide an introduction to the brand and the science behind the products, whilst learning exactly how both Nimue and Sweet Squared can support your business. Vicky Convey, Nimue’s Regional Educator for Europe and the Middle East, will also be on hand to demonstrate live treatments and partake in a Q&A session. Attendees will receive a Nimue goody bag and complimentary refreshments at S2’s stylish new HQ ‘bistro’. The introduction events will take place on the following dates: - Leeds (LS14 1FB) – Monday 15th January 10am-2pm OR 1pm-3pm - London (NW26GY) – Monday 22nd January 10am-12pm OR 1pm-3pm - Manchester (WN7 3XJ) – Monday 29th January 10am-12pm OR 1pm-3pm - Edinburgh (EH28 8LW) – Monday 19th February 10am-12pm OR 1pm-3pm The events are open to all professionals; however a Level 3 qualification or equivalent with full understanding and attained knowledge of skin anatomy and physiology will be required to train with Nimue.

New skin care partnership announced Award-winning distribution company, Sweet Squared, has become the new UK

distributor for South Africanborn skin care brand, Nimue Skin Technology. Originally developed for the medical market in 1994 and fronted by one of the original supermodels, Helena Christensen, the professional-only derma-cosmeceutical brand has earned a reputation worldwide for innovation and delivering visible results that delight therapists and clients alike. Shane Franck, International Business Development Manager at Nimue, commented: “At

Nimue, we not only have a passion for great skin, but a huge ingredient in our success story is great people. Everyone we work with carries the same passion and excitement for the industry – and that’s exactly why we chose Sweet Squared with their unrivalled excellence in professional beauty in the United Kingdom. Sharing the same values and enthusiasm with the S2 team, we’re extremely happy to announce Sweet Squared as our exclusive Brand Partner in the UK.” Samantha Sweet, Co-Founder of Sweet Squared added: “We are beyond excited and truly privileged to enter this partnership with Nimue and we aim high, to build on the legacy of this clinically-proven iconic brand.”

Beauty Business Magazine

Rise in self-employment in the hair and beauty industries The number of businesses in the hair and beauty sectors has increased by 2% in 2017 compared to 2016, according to the latest official figures by the NHF (National Hairdressers’ Federation). There has also been a huge increase in the number of people who work in the sector, especially in beauty, where the number of workers increased by over 30,000 from 84,000 in 2015 to 115,000 in 2016. This reflects the continuing popularity of beauty as a start-up business. This year also saw a big upsurge in the number of people who are classified as self-employed within the sectors, particularly in hairdressing and barbering, which has seen an increase from 48% in 2016 to 57% in 2017. Finally, the latest retail figures show that barbershops, beauty salons, nail bars and hair and beauty salons occupied four of the top 10 spots for the most popular start-ups in 2016.

A new HQ for Allen & Walden Established in 2006, Allen & Walden are an independent private Complementary Therapy and Beauty Therapy college who also specialise in VTCT Level 4 courses in Microblading and semipermanent makeup. All of their courses are nationally recognised qualifications. Having recently relocated to their new training establishment near Rochester, Kent, the center boasts state-of-the-art equipment provided by PJS Equipment, and all lecturers are experts in their field. Following completion, many of their students have gained employment in high class salons and spas including the London Savoy, Clarins Spa, Sanctuary Covent Garden, and The Bridgewood Manor Spa.

High five! beauty launches in the past year. Shared Beauty Secrets – the official distributor and trainer of celebrity favourite LAVA SHELLS and Molten Lava Stones – launched kokolokahi, their brand new natural product brand, in 2017. The indulgent, exotic and enchanting kokolokahi Bath and Body oils have been developed using the nourishing super blend of Coconut, Argan and Shea Oil and high quality essential oils. Soothe your mind, calm your inner peace, uplift and elevate your soul and find your inner strength – each pure and natural Shared Beauty Secrets have had an eventful 2017 – and 2018 promises to be even better… Getting on a shortlist of five in a high profile event such as the The Beauty Awards 2017 with OK! is no mean feat, yet kokolokahi have added this to a long list of achievements, when the indulgent and exotic kokolokahi Bath and Body oils were shortlisted by Beauty Magazine and OK! for The Beauty Awards 2017 in the ‘Best New Bath and Shower’ category. As well as being massage oil of choice in over 300 salons and spas within four months, including Eden Hall, Third Space Spa, and Centerparcs, kokolokahi has over 25 consumer press reviews raving about

the treatment! And celebrities can’t get enough of it either – Lava Shell kokolokahi massages are the treatment of choice for Rak-Su and other X factor contestants during the shows, were backstage in the Green Room to pamper artists at both of Capital FM’s Summer and Jingle Bell Balls, and were quoted ‘Best Massage ever’ by Little Mix! For their 16th year running, Beauty Magazine once again teamed up with OK! for The Beauty Awards 2017, to celebrate the very best in the beauty industry, and that best included Shared Beauty Secrets! The star-studded celebratory gala, attended by Shared Beauty Secrets’ founder Clare Anderson with husband Chris Steadman, highlighted the best

kokolokahi product in the range has been created around an element to evoke an emotion based on the blend of essential oils and encourage the mind, body and soul to ‘surrender to the elements’ with an oil to suit every need. The name kokolokahi originates from ‘koko’ referring to the coconut oil that is the base ingredient in all our body oils and the Hawaiian word ‘lokahi’ meaning ‘the bringing together off different elements to create a balance’ or ‘harmony’. By combining your choice of kokolokahi Body Oil with different massage moves and techniques, your therapist can create a truly bespoke and harmonious massage that is perfect for you.

Latest News Beauty brand appoints Trade Sales Manager Bringing a great deal of experience from the salon commerce to her new role, Rebecca started her career in beauty as a Territory Sales Manager for luxury hair care brand Wella. During her time at the company, Rebecca moved into a new business acquisition role in 2011, securing some of the company’s most prestigious key accounts and guest artists before becoming their Key Account Executive Manager for the North West. “I’m thrilled to have Rebecca as part of the team,” commented Karen Betts, CEO of High Definition. “Her knowledge, associates, salon and spa experience, combined with the existing team’s passion and knowledge, means High Definition can only deliver more to our committed stylists – old and new. I know she will play a significant role in taking High Definition to even further success and I am thrilled to have her on board.”

Beauty Business Magazine

Chanel reveals Instagram account dedicated to beauty The premium beauty brand’s account will feature daily inspiration, tips, talks and cult products.

The @chanel.beauty account will be used by the premium brand to share the vision of Lucia Pica, Chanel’s Global Head of Makeup.

CiCi PR expands its portfolio With immediate effect, Vivalis Beauty has appointed CiCi PR to manage PR, Press and Event services for its Fadeout, Purple Tree Skincare and Below The Belt Grooming For Men brands. CiCi PR will act as the official point of contact

for all UK and International press and media enquiries for the three brands. Vivalis is a brand house creating and developing its own ranges, all of which are

manufactured in The UK, and sold to over 40 countries worldwide.

Space NK embrace our entrepreneurial thinking and nurture the vision making them the perfect partners. We look forward to working together.”

forward thinking and creative minds, and the launch of her brand Jo Loves, marks the beginning of a new and innovative fragrance experience within Space NK. We are thrilled to partner with Jo and look forward to bringing her expertise, energy and exceptional products to our loyal customers in-store and online.”

Jo Loves debuts in Space NK Jo Loves, the luxury fragrance brand created by Jo Malone MBE, will debut at Space NK stores across the UK and Ireland including London, Leeds, Manchester, Glasgow, Edinburgh and Dublin, from 1st March 2018. Furthermore, it will be available online at Spacenk.com. The collection includes fragrance, bath & body, scented candles and the highly popular Fragrance Paintbrush™ in signature scents – Pomelo, White Rose & Lemon Leaves, Green Orange & Coriander, and Red Truffle 21. Jo Malone MBE, Founder of Jo Loves, and the woman responsible for creating some of the world’s most loved fragrances, says: “I am so delighted to announce our partnership with Space NK. Over the last few years we have, as a team, pursued creativity and artistry at Jo Loves, bringing fragrances and experiences to market that are totally unique; from the award-winning Pomelo to the world’s first Fragrance Paintbrush™,

Margaret Mitchell, Group Buying Director at SPACE NK, adds: “Jo Malone MBE is one of the beauty industry’s most inspiring,

Latest News

Beauty Business Magazine

Welcome to L’Occitane’s biggest store

L’Occitane’s first UK Flagship Store is now open and is located on London’s iconic Regent Street. The new highly anticipated 6,450 sq ft space is situated at 74-76 Regent Street and is spread across two floors,

QMS appoints Sales Director QMS Medicosmetics has appointed Faye Speedie who has joined the brand as Sales Director, based in the company’s London office. Faye’s responsibilities include developing and managing the QMS Sales Operation in relation to the UK and International Markets. Faye joins QMS from Tangle Teezer where she was one of the founder’s first employees and led the business development that increased turnover from €3M to €30M over 5 years. Previous to this, Faye was the youngest ever female Sales Producer at QVC where she was responsible for on-air and off-air sales performance, product information and visuals for a number of beauty brands that do TV shopping.

proving to be L’Occitane’s largest store in the world. L’Occitane Flagship Ground FloorThe store features exclusive services, such as design and personalisation elements – offering engraving on over 20 products including face care, body care, and

fragrance. Additionally, a Pierre Hermé café offers shoppers the opportunity to observe the hustle and bustle of Regent Street from the comfort of the L’Occitane Lounge, which serves tea, coffee, cake and of course delicious Pierre Hermé Macarons.

UK luxury beauty market hits £3bn in 2017 The UK luxury beauty market increased by 4% in 2017, reaching a total of £3bn. According to The NPD Group, the prestige beauty sector has maintained this level of growth for a second year in a row. Skin care and make-up were the main drivers with both categories reporting growth of 6%. Classic, super premium, vegan and natural brands were noted for their importance in the skin care category in 2017. However, make-up sales slowed down last year and dropped from the 10% growth in 2016. “From the figures we have seen in 2017 there is a definite boom in the prestige beauty market,” said Helen Duxbury, Senior Account Manager at NPD UK Beauty. “Make-up and super premium skin care are a real attraction for overseas visitors as

they include many designer brands. “Retailers confirm they have seen an increase in global shoppers in-store. “While the weak pound confirms our thoughts that the global shopper is boosting the prestige beauty market, UK shoppers continue their love affair with prestige beauty in all categories.” In fragrance, both classic products and new launches helped drive the category from 1% in 2016 to 3% in 2017, with a value of £1bn. Consumers are favouring individual products over gift sets; the former saw a 4% rise while the latter remained flat. “British customers continue to purchase prestige beauty with great passion, and we also believe that an increase in global shoppers is a contributing factor to this growth, especially in super premium skin care and fragrance,” added Duxbury.

A look at new products in the industry

A colourful partnership L’Occitane, who collaborated with Rifle Paper Co., together has created a collection inspired by the beautiful gardens of Provence. L’Occitane’s iconic Shea Butter range is now adorned with custom hand-painted designs to bring to life the natural beauty of Provence. Leaves, nuts and Shea blossoms blend blissfully in this colourful partnership. Co-Founder and Creative Director of Rifle Paper Co., Anna Bond, said: “I started Rifle Paper Co. with the hope of bringing beauty to the everyday, and am thrilled to partner with L’Occitane, a brand that shares the same sense of small pleasures.” The custom Shea Butter L’Occitane & Rifle Paper collection includes the Classic and Rose Hand Cream in 150ml (£20) and 30ml (£8); Shea Winter Rescue Tin (£25), which contains travel sized Hand Cream, Body Scrub and Ultra Rich Body Cream; Shea Extra Soap Trio (£15) that includes Shea Milk, Shea Lavender and Shea Verbena; and Shea Balms (£9 each). www.loccitane.co.uk

Perfect Perfect ten ten Celebrating their tenth year, YUMILashes have launched YUMILash Keratin Lash Lift Mascara (RRP £35.00), a new mascara packed full of keratin goodness. Used daily it will provide a healthier, stronger lash in between YUMILash treatments. Proud to be crueltyfree, their unique formula winds back any dryness and damage caused by harsh cleansers and the everyday environment.

Bobbi Brown launches #AllDaySmile campaign

New!

Bobbi Brown has launched its #AllDaySmile campaign to promote its new Skin Long-Wear Weightless Foundation (£31). Joining the campaign is American influencer, Olivia Palermo; British beauty vlogger, Patricia Bright; and Korean beauty blogger and make-up artist, Pony. The beauty and fashion stars test the product’s staying power around New York City, the hometown of the brand. The foundation is designed to give a natural coverage for all day wear without creasing and is available in 30 shades.

Beauty Business Magazine

Starter’s orders... RefectoCil have launched its new Mini Starter Kit (£22.00+VAT) for eyelash and eyebrow tinting. The introductory set is designed for newbies to the brand, as well as students who want to provide their clients with more than an eyebrow or eyelash tint – a custom colour and tinting experience. And the Salon System Marvelbrow Sculpt, Colour & Correct Course makes the perfect accompaniment!

Omorovicza introduces Acid Fix Luxury skincare brand, Omorovicza, has introduced its latest multi-purpose treatment, Acid Fix, which exfoliates, peels, resurfaces, brightens and plumps the skin. Furthermore, due to combining a potent blend of AHA/BHAs, Acid Fix helps to reverse the damage caused by sunlight, pollution and acne, leaving skin feeling smoother and looking agelessly luminous. Acid Fix’s key benefits include active ingredients, such as Australian caviar lime extract; Glycolic acid, a powerful exfoliating AHA; and Omorovicza’s patented Healing Concentrate™ system, which delivers therapeutic minerals to the deepest layers of the skin, resulting in a plumper, younger-looking complexion. Omorovicza products contain only ingredients that are beneficial to the skin and are always free from harmful substances, including sulphates, petrochemicals, parabens and synthetic fragrances. Acid Fix is priced at £85 and is available exclusively at www.omorovicza.com and www.cultbeauty.co.uk

Revolutionise the tanning experience If your customers want to experience a high-end luxury tan, then they can with the new automatic VersaSpa Pro spray tan and skincare booth. This nextgeneration cubicle combines the science of skincare with advanced tanning technology to rejuvenate the skin for a beautiful sunless tan. Each spray tan is completely bespoke to the customer due to VersaSpa featuring an unrivalled 3-part skin rejuvenation system that creates the perfect tan. With more than 15 years of expertise in skin care and tanning science, VersaSpa has transformed sunless tanning by introducing an exceptional blend of marine algae to moisturise, oxygenate and detoxify skin for a beautiful tan, without the need for a beauty therapist. Furthermore, each treatment takes only ten minutes, as well as leaving the skin dry afterwards. VersaSpa is a Rapid Luxury Tanning Treatment and in just four easy steps, each customer will boast their perfect, vibrant glowing, just-off-the-beach tan. Recommended Treatment Price is £20 to £30. For further information on VersaSpa, please visit: www.versaspa-europe.com

Nail News

Tom Bachik named OPI Global Nail Ambassador OPI have announced a nail brand ambassador partnership with celebrity nail artist, Tom Bachik aka ‘The Manicurist,’ one of the most sought-after nail professionals amongst the nail and fashion category and A-list celebrities. Bachik will work with OPI’s Education, Product Development, Digital, Social and Influencer Marketing teams to create fashion-forward nails, participate in product development and assist with education on behalf of the brand. Bachik is one of the top nail artists at Hollywood’s biggest red-carpet events, including the Oscars, Grammy Awards and Golden Globes thanks to his visually inventive, high fashion nail art designs. He beautifies the nails of Hollywood’s most glamorous women including Jennifer Lopez, Selena Gomez, Kendall Jenner, Kim Kardashian, Heidi Klum, Victoria Beckham, Kerry Washington and Gwyneth Paltrow. His striking nail designs also make him a

favorite of top publications and brands with his nail designs gracing the pages and campaigns of Vogue, Vanity Fair, Elle, Allure, InStyle, Chanel, Gucci, Versace and Armani, to name a few. With more than 20 years of experience, Bachik has helped develop some of the most notable product innovations and application techniques in the industry. He has won more than 300 prestigious nail contests and is Nails Magazine #1 ranked competitor. “We’re incredibly excited to have Tom join the OPI team,” explained OPI CoFounder and Brand Ambassador, Suzi Weiss-Fischmann. “Tom’s work and clientele speak for themselves. He has an unbelievable roster of Tinseltown’s hottest singers and actresses — and he clearly loves color and uses it in creative, fashionable and impactful ways that make his creations stand out.”

As a former graphic artist and skateboarder, Bachik sold custom-painted helmets before finding a new career path and deciding to attend beauty school. During this time, he discovered his talent for nails and went on to become the first nail artist to work exclusively with Chanel. “I’m so excited to work alongside Suzi, a legend in nails and with OPI, the world leader in nail color,” shares, Tom. “I’m incredibly passionate about nail design, product development and education. This collaboration allows me to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive. Together with OPI, I will focus on building brand awareness, educating nail technicians, and inspiring the industry as a whole.”

Beauty Business Magazine

Get inspired! The Daylight Company has been lighting up the work of beauty professionals around the world for over 30 years.

muse. The right light is bright, clear and balanced; it looks elegant and is easy to set up; it is cool to the touch and easy to work with.

Everyone at The Daylight Company feels inspired by our clients; the clients who explain how our lamps have changed the feel of their business, and the clients who say their work has never been more precise, accurate and more creative because of our lights.

The right light will maintain the health of your eyes. The bright and balanced light output of our lamps and magnifiers increases contrast and provides accurate colour matching, which reduces eye strain and allows you to work in comfort for longer. Cool to the touch, Daylight lamps produce little or no heat. They are flexible and work with you whatever the task at hand.

Daylight lamps and magnifiers offer specialist lighting that was designed for the needs of beauticians. We think about the alchemy, magic, synergy, and creative spark that happens when the right light illuminates the right

Designed to be effortlessly functional and stylish to brighten your world of beauty.

Heat Up Your Winter Pedicure Sales Just because it’s cold outside doesn’t mean that pedicure services have to go into hibernation, says Jennifer LeBlanc, director of marketing for Salon Rootz Just because it’s cold outside doesn’t mean that pedicure services have to go into hibernation, says Jennifer LeBlanc, director of marketing for Salon Rootz in Medina, Ohio. “Our clients may be bundled into warm socks and clunky boots, but there are still plenty of reasons to show off pedicured toes,” she says. “Our marketing efforts focus on good-looking toes for holiday parties where opened-toed shoes are typically a must. They also center around providing relief for cold, aching feet that have been stuffed into boots all day long.” Salon Rootz typically employs its cold-weather pedicure marketing strategies from November through February. “Once March comes around, we kick off spring with our annual Beach Week, which turns the focus back to beach-ready toes,” LeBlanc says. Scripting at the front desk and cross-selling among staff is absolutely crucial, she notes. “Clients can’t purchase what they are not constantly reminded about. This is especially important while color clients are processing. It just takes a simple reminder like, ‘Julie, it is so cold outside, wouldn’t a warm foot bath and massage feel incredible today?’ “The power of standing appointments is also our ally in the cold winter months,” she says. “Devoted clients don’t dare give up their standing appointments with their beloved technician.”

Hit the bottle! Dadi’Oil is a nail treatment designed to deliver flexibility, toughness, and shine to the natural nail, as well as enhancing and prolonging nail polish and gel manicures. It offers quick, non-greasy deep penetration for maximum performance. Dadi’Oil is made from 95% certified organic, naturally derived ingredients and essential oils.

Nail News CND Glacial Illusion Collection CND’s Glacial Illusion Collection features iced pearl and pastel metallics for nail looks that are the ultimate in holiday sophistication. Frosted with powdery pearl and frozen foil-like finishes, an opulent tundra of chilled pinks, grays, and deep blue takes on the illusion of glaciers glistening against a dark night sky. For more information visit www.cnd.com

The gleam team OPI’s new Chrome Effects powders feature eight staytrue mirror-shine colours designed to enhance both nail lacquer and gel manicures. Each powder offers OPI’s long-wearing, quality finish, making this trendsetting new finish the perfect add-on service for salon professionals. In addition, the collection includes a No-Cleanse Top Coat for gel applications and a specially-formulated Top Coat for lacquer manicures.

Shine on! Since Bio Sculpture launched their six new Essence Glitters in October, over 2500 pots have been sold to Bio Sculpture technicians. The Winter Wonderland collection contains six fab unique shades, whilst Mineral Mist changes from a bright aqua to a dark green by layering it over a different colour, and Rose Gold Chrome allows technicians to create a shiny, metallic copper look.

IBX Boost Creates a Strong Foundation Famous Names’ new IBX Boost creates a strong, flexible coat over natural nails and can be used as a natural nail overlay or as a protective coating under other services, such as gel-polish. It can be combined with the original IBX, which strengthens the nail while IBX Boost protects the surface. The product cures in one minute under UV or LED light. With a smooth surface resistant to cracking, lifting, shrinkage, and heat spikes, it extends gel-polish wear for up to three weeks. No roughing of the natural nail is needed prior to application, helping to keep the nails in good condition. When using a gel-polish that requires buffing before application, IBX Boost can be used as the buffer layer before the gel-polish, eliminating the need to file the nail surface. The product can also be rebalanced rather than soaked off.

Spa News Thalgo debuts exfoliator line French marine skincare brand Thalgo has launched a line of exfoliators designed to target different skin types and skincare needs. The three-piece collection consists of a refreshing exfoliator, a gentle exfoliator and an anti-ageing exfoliator. The refreshing exfoliator is a mechanical exfoliant that is designed for use with oily to combination skin types. It features almond shell powder to remove dead skin cells and impurities, hydrated silica particles to stimulate cell renewal and resurface the skin, and diatomaceous earth to provide targeted exfoliation. The gentle exfoliator is a dual exfoliator, that offers both mechanical and chemical exfoliation for those with dry and sensitive skin types. It contains rice phytic

acid to smooth the skin, and jojoba oil microbeads that melt on contact with the skin and gently remove dead cells and impurities while nourishing the skin. The anti-ageing exfoliator is a

mechanical exfoliator that was inspired by microdermabrasion dermatological techniques. It contains corundum powder, to exfoliate and leave the skin supple and comfortable, and brown algae extract to moisturise, protect and firm the skin.

Details revealed for luxury spa at historic The Langley hotel Boutique hotel group City & Country Hotels has revealed details of the spa being launched at the new The Langley hotel later this year. The 17,222sq ft (1,600sq m) luxury spa has been designed by Dennis Irvine Studio and will feature five treatment rooms. A separate VIP spa suite will also be available, equipped with a number of exclusive facilities – such as a private relaxation space, Juniper sauna, an amethyst steamroom and a private hammam. The spa will have two thermal areas – one of which is designated femaleonly – and will feature a vitality pool, sauna, steamroom, hammam and heated relaxation loungers. Spa services include a manicure and pedicure studio, hair salon and lounge. There is also a 16m indoor pool with an infinity edge and a separate outdoor pool. The hotel’s wellness offer includes a health club, created in partnership with personal trainer Matt Roberts, featuring a range of fitness technologies and equipment – including a cryotherapy centre. Roberts has also devised a programme of outdoor exercise classes suitable for the hotel’s landscaped gardens, which were

designed in the 18th century by renowned landscape architect ‘Capability’ Brown.

Country is a subsidiary of London-based property investor Arab Investments.

The 41-bedroom The Langley in Iver, Buckinghamshire, is located on the former estate of the Dukes of Marlborough and will occupy two buildings – the dukes’ historic mansion and a Grade II-listed 18th century building, formerly used as stables and a brewhouse.

Due open in July 2018, The Langley will join Marriott International’s Luxury Collection as part of plans to establish the property on the UK’s high-end hotel market.

The property is owned by City & Country Hotels, which owns four other hotels – The Wellesley, Wyck Hill House, The Royal Hotel Cardiff and Nr 10 in Manchester – as well as The Wellesley luxury yacht. City &

“Following the meticulous restoration of the estate, The Langley is set to be a stunning addition to the Luxury Collection portfolio,” said Jenni Benzaquen, vice president, Luxury Brands, Europe for Marriott International.

Beauty Business Magazine

London’s Agua Spas launch ‘Little White Book’ for customer aftercare

Hospitality group sbe has developed an online service to help its London-based spa brand Agua Spa focus on customer aftercare. Launching at the end of January, the ‘Little White Book’ is a digital tool offering Agua Spa customers treatment aftercare and wellbeing at home. There are two Agua Spas in London, both operating at sbeowned hotels – Mondrian London and The Sanderson. Little White Book incorporates a Q&A section, featuring a selection of skincare and wellbeing scenarios which are answered by the spas’ brand experts. Other sections within the book include tips on achieving skin health through detoxification and balance, devised by

skincare entrepreneur Eve Lom, and guidance on combating environmental pollution by Annee de Mamiel. There is also a “first aid home care” service, provided by Amanda Winwood, founder of Made for Life by Spiezia. Other experts who have contributed include facialist Kate Kerr and Henri Cassar of essential oil company Love Henri. A spokesperson for sbe said: “The new service will take education within the spa environment to the next level by going above and beyond the advice that is traditionally offered. The Little White Book will demonstrate Agua’s commitment to providing authentic care at home, ensuring guests have access to expert knowledge that promotes a healthy lifestyle and the longevity of treatments.”

Van De Sant launches sustainable furniture into spa market

Jacqueline Kneebone, regional director of spa and retail at Mondrian London and Sanderson, added: “We’re responsible for providing our guests with the greatest care and specialist advice that extends beyond the walls of the spas.” Established in 2002 by founder and CEO Sam Nazarian, sbe is a privatelyheld hospitality company that develops, manages and operates hotels, residences, restaurants and nightclubs. It currently operates a portfolio of 23 lifestyle hotel properties in nine markets. Sbe acquired Morgans Hotel Group – which operated the Mondrian and Sanderson hotels – in a deal worth US$805m (€749.5m; £638.6m) in December 2016.

Elemis partners with Foreo for new skincare set

Dutch furniture design company Van De Sant has launched it’s environmentally friendly outdoor furniture into the hospitality and spa markets.

Elemis has partnered with Swedish beauty company Foreo to launch a unique skincare system that combines Elemis’ Biotec range and Foreo’s Luna Play Sonic Face Cleanser.

The company, which is based on the Dutch-Caribbean island of Curacao, uses recycled materials, including plastic waste reclaimed from the ocean, to create sturdy furniture frames. These frames are then covered with foam and upholstered in weather resistant fabrics, to create a range of furniture that is both functional and stylish.

The Biotec Skin Energising Skincare System is designed to reenergise the skin, and leave the complexion smooth, revived and youthful looking.

The range consists of chairs, sofas, tables and recliners suitable for both indoor and outdoor use in spas, in nine mini-collections: Maine, Madesimo, Wales, Toronto, Turrialba, Johannesburg, Amsterdam, Munich and Oslo, each inspired by the places they were named for. Van De Sant founder Robert Milder says: “Our furniture is designed to prevent deforestation and reduce plastic waste. We have proven that a sustainable vision can lead to design and comfort.”

It consists of the Biotec Skin Energising Cleanser, Day Cream and Night Cream and the Foreo Luna Play T-Sonic facial cleansing device, a silicone facial brush with T-Sonic technology, that is designed to gently exfoliate the skin, and remove up to 99.5 per cent of dirt and oil. The Biotec range is scientifically proven to increase cell energy, by triggering a mineral charge that jump-starts the skin’s natural bio-electricity. It features the Bio-energy Complex, a mix of zinc and copper combined with a trio of acids and a Phyto-Bioactive, that is designed to target skincare concerns caused by external and lifestyle factors, including UV exposure, stress and diet.

Hair News Extending payments? Payment plans for extensions – if they can’t afford them, asks Victoria Lynch, founder of fastgrowing extension brand Remi Cachet, do you really want those clients? Hairdressing is hard work; we all know this. So when I see hair extension salons getting involved in payment plans for customers I do have to wonder – if they can’t afford them, do you really want those clients? With us approaching our busiest season with clients wanting fresh sets of extensions for the party season; money can be tight for us all. We do not despatch hair without payment and would not recommend salons to place an order and part with their hard earned cash if they do not have a client’s deposit at least covering the cost of the hair. It breaks our heart when we see a social media post that a stylist has been let down by a client not showing up, and the hair is out, prepped and ready – unable to return for refund. If you take a typical full head service, then with the cost of the hair, fitting, aftercare kit, maintenance appointments and the removal service; a client is looking on average at £1,000. This might seem like a

lot of money to some but for the dedicated hair extension lovers then this would be a monthly cost of £84 if they budgeted themselves. Remi Cachet Elegance hair will last for the full 12 months with good care and this is achievable for many without the need for complicated financial arrangements.

Whilst hair extensions are no longer reserved for the rich and famous, it is still a luxury treatment. With so many options out there, you can cut your cloth (or your hair!) to suit your means. Remi Cachet hair extensions will remain a luxury product for those demanding higher quality hair that lasts and looks good.

Occasionally, we see stylists promoting monthly instalments but ultimately if a client cannot afford the service then are they the kind of client you want? Will the consumer take good care of their hair and return for their follow up appointments? Some of our Super Stylists who have offered this have reported back issues with clients not caring for their hair and then complaining, so due to these issues they have withdrawn this payment option.

The extensionist service should not be devalued either. Good expert professional application takes time and experience, and this service should not cut corners to reduce the price as ultimately it will affect the overall effect for the client.

We also need to ask does this devalue the service and brand?

Famous face empowers hair care brand Kérastase, a luxury hair care brand, has announced model, actress and activist, Emily Ratajkowski, as their new ambassador. Emily has spoken up about topics such as body shaming, sexism and discrimination throughout her career, and is using her role as the new face of the brand to promote hair as a symbol of female empowerment. “I am excited and proud to be chosen as a Kérastase ambassador,” says Emily. “I consider my hair as the reflection of my inner strength; it’s not an ornament, but a way to express and empower myself. There’s such an empowering femininity to hair; it allows women to define who they want to be.” “At Kérastase, we believe that a woman’s hair is essential to her femininity,” adds Rosa Carrico, Global President for Kérastase. “[Emily] personifies a woman in perfect harmony with her being, her sensuality and her hair. I am honoured to welcome her into the Kérastase family.”

My advice is to not create a headache for your business, but make your clients save – and value the transformation even more. Many salons take credit card payments and so there is a finance option available here, or, if you offer gift vouchers, then friends and family can help!

Beauty Business Magazine

Stay sharp

Dark Stag DS+ is the ultimate barber scissor. A razor sharp acute convex blade ensures the ultimate cut suitable for all types of work including more advanced techniques. The high performance Japanese stainless steel ensures long lasting precision and an effortless reliable feel. An ultra precise screw system provides both stable tension and a silent, smooth action free from resistance.

Don’t be left out… The Zenith Lefty from Akito is 7″ of metal muscle, ergonomically designed with twisted thumb for maximum hand comfort, and superb weight balance ratio. It excels in scissor over comb, slicing, chopping and slide cutting techniques.

Hair News Are you sitting comfortably? What is the first step to a positive client experience? Albert Ewan Design can offer several comfortable options! The client journey is started by how they are initially greeted. Step One in the client experience; consider a new more open reception policy, allowing the client, new or old, to feel warm and welcome.

Step Two is the handover to the backwash/shampoo area. Now we have the opportunity to show the salon’s professionalism. How can we make this as pleasurable and positively memorable as possible?

Physically, the clients need positive reassuring – back support, no matter what age they may be, when reclining towards the basin. The ideal of a fully reclined position may not suit every client by way of their feeling of vulnerability.

“Are you comfortable” or “make yourself comfortable” evoke slightly differing reactions.

And a busy client who is finding time in a tight schedule may – or may not! – find the bonus of a massaging system relaxing…

Extend your profits… The hair salon is a serene sanctuary where clients come to relax and indulge in some quality time. With competition rising and clients now investing more money into premium quality hair extensions, it is increasingly important to create a luxurious and inviting environment, which is an integral part of a client’s visit and overall experience. Johnny Yip, Zen Hair’s Managing Director, told us, “On average salons offering Zen Hair extensions undertaking three services a week would typically receive an annual turnover of £70k. Upscale this by securing one service a day, and increase your turnover to £120k per year.” Consider your salon offering and expand your service menu to incorporate luxury hair extension services for optimum results. Zen Luxury Hair extensions provides 100% virgin remy hair, with premium strands that are full of thickness from root to tip. Fitted with a variety of

comfortable attachment systems, choose your hair extension offering to suit your salon. With a wide range of options from I-Tip, U-Tip, Tape, Wefts and Clip-ins, there is an affordable service to suit all your clients needs. For salon owners looking for a complete overhaul, invest in Zen’s full hair extension range to provide an elevated client experience and optimum satisfaction. Increase your service options and boost revenue by further offering Zen’s retail aftercare products including their Shampoo, Conditioner and Hair Extension Serum as an optional addon to increase sales. Protect your cash-flow and manage your future investments with affordable solutions to reach your salon’s full potential, whilst fulfilling your clients’ desires. Create a profitable business with a new luxury salon offering to increase revenue opportunities with popular hair extension solutions!

A standard backwash unit should have minimum standard towards comfort, and a fixed pre-reclined back will suffice with the majority clients. Have you considered adding a tilting and/or sliding basin? If not comfortable, the negativity will taint the client experience throughout the visit. It can be retrieved, but what a burden to put your salon under. Albert Ewan Design offer a huge range of salon furniture designed to ensure your customers enjoy every moment in your salon, in complete comfort, and at a range of price points.

Extending your talents… 2017 saw the official launch of Good Salon Guide’s extensions artist recognition in conjunction with extensions artist ambassador, Lisa Brady of Monroe Hair & Beauty, Southwick. Extensions Artist was created due to several complaints that Good Salon Guide had received from the public, regarding salons carrying out extensions services when they were not qualified to do so. Looking into this further, Good Salon Guide discovered that one-day extensions courses can be purchased for cheap via avenues such as voucher discount code websites. It is all too easy for someone to do a quick one day course, buy cheap extensions online and then set-up shop as an extensions stylist. Teaming up with Lisa – who is passionate about extensions being carried out professionally and properly – the Extensions Artist recognition and strict criteria was born. Evidence of qualifications, experience, the hair used, suppliers and more must be shown before the recognition is awarded to a salon. It is this strict criteria that gives the public full confidence in knowing that the salon is fully qualified to carry out extensions services, and that the hair used is 100% human and from a reputable company.

Exhibition News

Trade fair trio! With BEAUTY, TOP HAIR and the MakeUp Artist Design Show, Düsseldorf offers three trade shows that are leading in their respective sectors, and which offer a unique line-up for beauty professionals. Over three days more than 2,000 exhibitors and brands will be presented across eight halls at Düsseldorf Exhibition Centre. BEAUTY DÜSSELDORF in Halls 9 to 12 showcases the innovations and trends in the cosmetics, foot, nail, wellness and spa segments. 55,000 trade visitors attend the trade fair every year and gather information from the 1,500 exhibitors and brands attending from 30 countries. The line-up in the cosmetics segment ranges from skincare products and innovative active ingredients through to new developments in treatment equipment and technical devices and new make-up colours. Fashion and make-up trends are in focus at the German and International Make-up Championships. Participants in both contests have the task of creating monochrome make-up to go with the fashions from German

label GY´BELL and Spanish label Vilagallo. The championships are held at the Meeting Point, the central trend forum in the cosmetics segment where leading exhibitors in the sector also showcase their innovations. Among nail exhibitors’ innovative products, hand and nailcare concepts, current trends and processing techniques are centrestage. The foot sector presents pedicure and hygiene products, technical and assistive equipment for classic pedicure as well as for special podiatric treatments. The Spa and Wellness area is an inviting space for relaxation and wellbeing. In addition to product lines and treatments as well as therapy and booth technology, here exclusive spa brands, special spa treatments, and innovative spa design will be showcased. To supplement the exhibitors’ line-up, professional speakers from all sectoral Meeting Points will present product innovations and treatments. With its combination of a varied, highquality line-up of 450 exhibitors and brands at the trade show, its shows and

workshops, the cutting factory and its congress, TOP HAIR has established itself as a hotspot for the hairdressing trade. At its last event TOP HAIR’s unique and successful concept convinced 37,000 trade visitors, and will see reorganisation in 2018 creating more space with its move into Halls 4, 5 and 6. The plan is to house the large show stage in Hall 6. Two workshops and the orders section will be found in Hall 5 while Hall 4 will be the go-to area for direct sales, two further workshops, the Cutting Factory, the congress as well as Barbers’ Corner. Make-up artists can be watched at work at the Make-Up Artist Design Show in Hall 7. The show will supplement the portfolio of beauty themes featured in Düsseldorf as a small but sophisticated, high-level event, where visitors can gather information on the range of special products and follow the presentations of top make-up artists on stage in the Presentation Forum. Well-known names from the international film, television, opera, theatre, beauty and fashion scenes all showcase their work here.

Beauty Business Magazine

Britain’s Premier Complementary Therapy Show Returns Holistic Health - 20th and 21st May, NEC Birmingham Hosting over 750 exhibitors from the industry, seminar stages and professional networking opportunities, the Holistic Health event is the largest of its kind outside of London and it is not one to be missed. Holistic Health, along with partner shows Beauty UK, Hair UK and Barber UK, provides a number of free educational opportunities for visitors to find inspiration, advice and business guidance. The Holistic Health Demo Stage will be inviting complementary therapy brands to demonstrate their product and treatment ranges, showcasing what’s new in holistic therapies and allowing visitors to further their industry knowledge. There will also be the opportunity for visitors to trial taster treatments of complementary therapies at the Chill Out Zone, a regular feature of Holistic Health,

which will be taking place throughout the show. The Chill Out Zone allows visitors to get a better understanding of therapies that they may be considering training in. This year COZ will be raising funds for the Healing Hands Network and Making Space, and to date has donated over £30,000 to charity.

Balens CPD Conference, which are both being hosted at the show.

Other educational opportunities include; the FHT Annual Training Congress and

Visit www.HolisticHealthShow.co.uk for more information.

Complementary therapy professionals can now register for free trade tickets by visiting HolisticHealthShow.co.uk or contacting the Ticket Hotline on 01332 227698.

The National Hair Trade Event Returns Hair UK – 20th and 21st May, NEC Birmingham Bringing together thousands of professionals from the hair and beauty industry and hosting over 750 exhibitors, this year’s Hair UK event is not one to be missed. Hair UK, along with partner shows Beauty UK, Barber UK and Holistic Health, provides a number of free educational opportunities for visitors to find inspiration, advice and business guidance. The Hair / Barber Stage will be hosting seminars on both days of the show, where exhibitors will be covering a wide range of topics such as haircutting tips, colouring techniques, barbering techniques and salon tips, giving visitors the chance to further their industry knowledge.

There will also be a charity hairdressing stage, organised by the Great British Barbering Academy, where a host of leading hairdressing names will be uniting to raise funds for CHECT, the Children’s Eye Cancer Trust. Demonstrations will take place on the stage throughout the show, along with prize draws and other opportunities for visitors to get involved. Hair UK offers visitors the chance to network with other professionals, as well as meet with industry leading training providers and associations, providing the ideal opportunity for anyone looking to diversify their skills. Hair professionals can now register for free trade tickets by visiting HairUKShow.com or contacting the Ticket Hotline on 01332 227698.