Something always gets lost when a product is mass-produced. With Chinese factories engaging conveyor belts and a cookie-cutter approach to creating 80 million pieces of eyewear annually, the results are less about distinction and personalization and more about efficient production. But luxury has never been about efficiency. And in this, GRO, a new luxury eyewear collection, designed in Mill Valley, California and handmade in Italy, stands out amongst the many luxury eyewear brands with designer names and Chinese manufacturing.
The process of creating GRO eyewear starts with the intuitive and technical understanding of a design team that lives, breathes and dreams eyewear daily as opticians in a 40-year-old optical boutique store. The creation process culminates with production using the finest materials available in the eyewear industry by a team of Italian artisans who adhere to the strictest definition of luxury manufacturing. To examine the fine craftsmanship and functionality
