INSIDER
2022
LUXURY REPORT
THE NOBLE AGENCY | INSIDER
G R AT I T U D E
INTEGRITY
FROM THE CEO MONICA MONSON It has been a wild ride over the last couple of years in real estate, primarily due to the COVID-19 pandemic. A major disruptor in 2020 and 2021, the pandemic created a considerable amount of change in consumer behavior as we saw home buyers flee big cities and suburbs for more open space and remote lifestyles. In a time that was all about “right sizing” into smaller homes, we experienced a boomerang effect back to larger spaces and even more at-home amenities. In 2022, the trends in luxury continue including a focus on sustainability, remote work and family-centric living. At-home amenities include flexible spaces for entertainment and quiet spaces for work productivity, health and wellness. Arizona continues to lead the way nationally in home demand, while other parts of the country may begin to stabilize this year. But, don’t let the high demand fool you. The market is definitely a delicate balance of pricing your home right to get a record sales price, having a well-connected advisor to successfully find a home in an extremely low inventory environment, and understanding current strategies on how to maneuver creative offers (and, often times multiples) with the lowest amount of risk. So, hang on tight. We’re here to help you navigate and save you time as you dive into your next home buying or selling adventure.
Monica Monson CEO + Designated Broker/Owner The Noble Agency GLOBAL PARTNERS
3
LUXURY RECAP
J
ust when you thought things couldn’t get more intense in luxury real estate, 2021 said, “Hold my bubbly” and proceeded to shatter all previous records. The pandemic ignited a homebuying frenzy highlighting a decade-long housing shortage. Low interest rates, shifting workplace dynamics, coupled with strong financial growth were all contributing factors to the Valley’s luxury real estate boom. Housing supply continued to be one of the driving factors in our market. Running at an inventory 35% lower than the previous year, 2021 brought a sense of urgency, intense negotiations, and the undisputed king, cash, to the forefront. We also saw new records in the number of secondary and investment homes being purchased; all factors contributing to some of the lowest
2021
P GREATER PHOENIX
number of active listings we have ever recorded. This past year we saw the number of homes sold over one million dollars soar to heights never seen before. 5,581 homes sold over $1M, a 77% increase from the previous year. While surprisingly 2021 did not produce a record overall sale in luxury ($21.5M compared to $24.1M in 2020), we did see the number of ultra luxury residences (+$10M) increase over 250% compared to 2020. Overall, 2021 saw nearly $11 billion dollars in luxury real estate closings compared to $5.9 billion in 2020.
LUXURY SALES #4 GROWTH
77 %
$11 BILLION
$21.5M
Arizona Ranked #4 in Population Growth
Total Amount of Luxury Real Estate Sold in 2021
Luxury Sales Increase Year-Over-Year
Arizona’s Highest Residential Sale for 2021
Market Data Source: Arizona Multiple Listing Service Single-Family Residences $1M+
THE NOBLE AGENCY | INSIDER
5
Photo by Tyrel Johnson on Unsplash
CITY-SPECIFIC
LUXURY SNAPSHOT
A deeper dive into some of the Valley’s top cities for luxury real estate.
THE NOBLE AGENCY | INSIDER
Market Data Source: Arizona Regional Multiple Listing Service
SCOT TSDALE
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$1,000,000 - $1,999,999
2,019
$402.03
52
$2,000,000 - $2,999,999
449
$505.09
83
$3,000,000 - $3,999,999
187
$613.25
105
$4,000,000 - $4,999,999
76
$697.40
111
$5,000,000 - $5,999,999
28
$759.30
181
$6,000,000 - $6,999,999
9
$967.98
105
$7,000,000 - $7,999,999
5
$937.02
140
$8,000,000 - $8,999,999
1
$735.17
93
$9,000,000 - $9,999,999
8
$877.13
91
$10,000,000 - $14,999,999
5
$992.49
123
$15,000,000 - $19,999,999
1
$1,277.61
112
$20,000,000 +
2
$1,552.03
99
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$1,000,000 - $1,999,999
173
$499.15
84
$2,000,000 - $2,999,999
196
$530.66
83
$3,000,000 - $3,999,999
114
$589.34
120
$4,000,000 - $4,999,999
45
$657.90
82
$5,000,000 - $5,999,999
28
$706.58
170
$6,000,000 - $6,999,999
22
$790.08
163
$7,000,000 - $7,999,999
15
$898.14
132
$8,000,000 - $8,999,999
4
$896.35
114
$9,000,000 - $9,999,999
2
$969.63
17
$10,000,000 - $14,999,999
13
$1,079.95
183
$15,000,000 - $19,999,999
-
-
-
$20,000,000 +
-
-
-
PARADISE VALLEY
Market Data Source: Arizona Regional Multiple Listing Service
7
PHOENIX
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$1,000,000 - $1,999,999
819
$390.63
57
$2,000,000 - $2,999,999
140
$508.63
105
$3,000,000 - $3,999,999
35
$600.17
102
$4,000,000 - $4,999,999
12
$695.05
59
$5,000,000 - $5,999,999
5
$819.09
178
$6,000,000 - $6,999,999
1
$703.56
128
$7,000,000 - $7,999,999
-
-
-
$8,000,000 +
-
-
-
THE NOBLE AGENCY | INSIDER
EAST VALLEY
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$1,000,000 - $1,999,999
522
$390.63
45
$2,000,000 - $2,999,999
37
$340.40
114
$3,000,000 +
9
$411.71
69
CAVE C REEK
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$1,000,000 - $1,999,999
249
$368.27
56
$2,000,000 - $2,999,999
29
$502.84
56
$3,000,000 - $3,999,999
5
$622.71
314
$4,000,000 - $4,999,999
1
$422.73
160
$5,000,000 - $5,999,999
-
-
-
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$1,000,000 - $1,999,999
137
$339.37
79
$2,000,000 - $2,999,999
27
$420.04
101
$3,000,000 - $3,999,999
7
$465.99
87
$4,000,000 - $4,999,999
-
-
-
$5,000,000 - $5,999,999
1
$534.35
65
$6,000,000 - $6,999,999
-
-
-
CHANDLER, GILBERT, MESA
FOUNTAIN HILLS
Market Data Source: Arizona Regional Multiple Listing Service
9
VA L L E Y - V E R S E | O T T O
O
T
Eli Kogan
OTTO Car Club | President & Founder
A SOCIAL SPACE FOR CAR COLLECTORS
W
hen you’re fortunate enough to have your passion and your purpose collide, you will find yourself walking into your own destiny. Eli Kogan, the President and Founder of OTTO Car Club, has done just that. With OTTO, he has created a world-class community right here in Scottsdale. OTTO blends an exclusive car club with vehicle storage and collection management. This journey began with a lifelong passion for all things automotive, and Eli admits that OTTO was initially based on his own personal needs and what he believed the marketplace lacked. It was this deep-rooted passion… maybe even obsession…that led to OTTO being created to its current level. In the beginning, OTTO was designed to solve two main “issues”: the lack of a high-quality social environment for
THE NOBLE AGENCY | INSIDER
P A S S I O N automotive enthusiasts and collectors and the lack of a facility that could care for the logistical needs of multiple car ownership. According to Eli, “At the macro and micro levels, OTTO embodies convenience and experience. The two are intertwined on each side of the membership — social and collection management. We can take care of the smallest and perhaps most painfully tedious parts of car ownership, I.E. DMV paperwork, insurance and registration, SMOG checks etc., and the largest and
most important decisions such as sales, acquisitions, restorations, and major services / modifications.” Most recently OTTO broke the internet and set a world record for the highest public sale of a Porsche Carrera GT at $1.9 million over the previous $1.37 million record, a truly momentous milestone for the company. 2021 was a year of massive growth for OTTO and while COVID produced unique challenges for all businesses, there was a boom in the auto industry.
+
+
T
O
Photo provided courtesy of OTTO Car Club
P U R P O S E OTTO was designed to solve two main “issues”: the lack of a high-quality social environment for automotive enthusiasts and collectors and the lack of a facility.
Resulting in an enormous expansion in OTTO’s membership and storage base. The highlight of 2021 was the launch of OTTO WERKS offering a worldclass service, sales, consultative and factory-level race support experience. 2022 is all about expanding their offerings. With their recently launched OTTO WERKS program, they now have the capability to service all vehicles inhouse. In Eli’s words, “From the smallest services such as tires, to full maintenance
of any vintage or modern street car, as well as race car preparation and support, our WERKS program also encompasses our growing sales division, which we look towards as a major focus for 2022.” Who exactly is the OTTO Car Club member? OTTO’S membership demographic is widespread both in age and profession. They have members from ages 21-85, and in every industry from construction to tech, defense and beyond. While they have many local members and some seasonal members, they even have a few who just take advantage of their services entirely remotely. If you fancy yourself as an auto enthusiast and would enjoy being surrounded by like-minded individuals, OTTO could be for you. OTTO offers two membership types — social and executive. Social members are the fabric of their unique community of car enthusiasts and collectors who share a passion for the automotive lifestyle. OTTO’s social members have complete access to their private facility and amenities as well as their robust calendar of social events. If you are looking to take the headache out of car ownership, then an executive membership might be better suited. With an executive membership, you can rely on OTTO to help manage, maintain, and store your cars while still enjoying all the same benefits as social members, in addition to their collection management and vehicle storage services. No job is too big or too small for OTTO to coordinate. Convenience combined with bountiful amenities and a true community built for car enthusiasts makes it a one-of-a-kind opportunity. OTTO is currently accepting applications for new social memberships and has very limited availability for executive memberships. Their floor and private garage storage is on a wait-list, but they do have some availability on their stackers. To inquire or learn more visit ottocarclub.com
11
NEIGHBORHOODS
TO WATCH
A detailed look into some of the top communities in the Valley.
D E S E RT H I G H L A N D S HOMES SOLD
AVG. SALES $
AVG. $/SQFT
SALES TO LIST
AVG. DAYS ON MRKT
-56%
65
$2.1K
$437.53
98%
+48%
+50%
+45%
+3%
105
SCOTTSDALE PARADISE VALLEY
D C R A N C H C O U N T RY C L U B HOMES SOLD
36 +71%
%
AVG. SALES $
AVG. $/SQFT
+28%
+13%
$3.22K $554.27
CHANGE (YEAR OVER YEAR)
THE NOBLE AGENCY | INSIDER
SALES TO LIST
AVG. DAYS ON MRKT
-
-16%
97%
103
D E S E RT M O U N T A I N HOMES SOLD
CAVE CREEK / CAREFREE
235 +12%
AVG. SALES $
AVG. $/SQFT
SALES TO LIST
AVG. DAYS ON MRKT
-40%
$2.7K
$545.74
97%
+39%
+34%
+1%
121
S I LV E R L E A F HOMES SOLD
91
+49%
AVG. SALES $
AVG. $/SQFT
+20%
+14%
$4.56K $660.31
SALES TO LIST
AVG. DAYS ON MRKT
+1%
-47%
96%
114
W I N D G AT E R A N C H HOMES SOLD
73
+30%
AVG. SALES $
AVG. $/SQFT
+32%
+29%
$1.56K $432.60
SALES TO LIST
AVG. DAYS ON MRKT
+3%
-65%
100%
31
Market Data Source: Arizona Multiple Listing Service Closed Single-Family Residences $1M+ in 2021.
13
NEIGHBORHOODS
TO WATCH
A detailed look into some of the top communities in the Valley.
B I LT M O R E HOMES SOLD
67
+131%
AVG. SALES $
AVG. $/SQFT
+2%
+16%
$1.5K $436.03
SALES TO LIST
AVG. DAYS ON MRKT
+5%
-38%
SALES TO LIST
AVG. DAYS ON MRKT
+3%
-47%
99%
73
ARCADIA 85018 HOMES SOLD
380 +35%
%
AVG. SALES $
AVG. $/SQFT
+6%
+17%
$1.89K $510.81
CHANGE (YEAR OVER YEAR)
THE NOBLE AGENCY | INSIDER
99%
59
CAVE CREEK / CAREFREE
SCOTTSDALE
PARADISE VALLEY
CACTUS CORRIDOR EAST HOMES SOLD
203 +88%
AVG. SALES $
AVG. $/SQFT
+9%
+26%
$1.67K $403.57
SALES TO LIST
AVG. DAYS ON MRKT
+3%
-52%
99%
42
PA R A D I S E VA L L E Y HOMES SOLD
573 +49%
AVG. SALES $
AVG. $/SQFT
+35%
+31%
$3.28K $575.16
SALES TO LIST
AVG. DAYS ON MRKT
+2%
-49%
98%
102
Market Data Source: Arizona Multiple Listing Service Closed Single-Family Residences $1M+ in 2021.
15
VA L L E Y - V E R S E | C . P. D R E W E T T
BUILDING ARIZONA LIFE+STYLE The weather, the lifestyle, the amenities, or all of the above, the Valley has quickly become one of the most sought-after destinations to live in the country. This distinction has brought us an extraordinary demand for high-caliber housing and luxury trades.
Photography by Werner Segarra courtesy of C.P. Drewett
C.P. DREWETT
DREWETT WORKS // ARCHITECTURE PRESIDENT & FOUNDING ARCHITECT
A
s the son of a naval aviator, who was also a mathematician and a woodworking hobbyist, C.P. spent long hours with his father on DIY home projects that taught him how to build with mathematical precision in every facet of a home. These invaluable skills were integral in preparing him for a career in architecture. With a focus on luxury, his boutique architectural firm focuses on both high-end residential and end-user commercial building projects. Let us introduce you to one of the Valley’s most prolific and award-winning architects, an indispensable part of our luxury design community, C.P. Drewett, founder of Drewett Works//Architecture.
THE NOBLE AGENCY | INSIDER
+ DREWETT LOOKS BACK
+ MOST REQUESTED
HOW WOULD YOU SUMMARIZE YOUR INDUSTRY IN 2021?
WHAT ARE SOME OF THE MOST CURRENTLY REQUESTED ARCHITECTURAL ELEMENTS FROM CLIENTELE?
I try not to talk about COVID that much, but it had an enormous impact on our industry. People actually had to spend time at home and think about the way they were living. On one hand, I thought this aspect was epic because I feel like our clients are now much more informed and introspective on how they want to live than ever before. People really want to make their lives better at home. On the other hand, it actually made my work more difficult. For a long time, I felt like we had a formula and knew what people wanted, and to an extent we still have that, but people are now coming in and are way more discerning with a lot more specificity and requests requiring more focus on everything.
Our clients are looking for more complete living spaces within the home. People used to go places for services and different aspects of life, and now they want it at home specifically as it relates to wellness, not just home gyms, but treatment rooms, infrared saunas and cold plunges. The attributes of the wellness industry that people are requesting at home is endless. The need for more refined, useful, high-performance spaces is on the rise. For example, home theaters are no longer just a dark room with built-in entertainment and audio/visual, homeowners want more than one use for the space, so we look at how we can open it up so that it has multiple functions.
+
+ EBONY & IVORY PARADISE VALLEY
+ OUT WITH THE OLD WHAT TREND ARE YOU ARE HAPPY TO SEE LEAVE THE MARKET?
+
...but what really surprised me is how many bowling alleys I’ve done in the last 18 months. Until two years ago, I had only done 10 bowling alleys, but in the last two years, I’ve done 20!
I’m not sad to see gray have a break. I think we got overrun with gray in our buildings and in our designs. Gray can bring coldness to design, and I’m glad to see that step to the side, because I feel that the warmth that comes with some of the “greige” tones—gray beige—are a lot more enjoyable spatially. I’m going out on a limb on this one, but I think that the notion of the giant great room and connected kitchen is subsiding a bit. I’m happy to see that because I like autonomous spaces better. I like layers, and I like meaningful adjacencies, but having two of the noisiest rooms shared together in one wide-open space is a bit of chaos. I understand that people want casual open living, but I’m seeing a lot of my clients and a lot of my design work starting to gently move towards the creation of more autonomous spaces and less of the gigantic, cavernous, singular room.
+
BUILDER: BEDBROCK DEVELOPERS INTERIORS: MARA INTERIOR DESIGN – MARA GREEN LANDSCAPE: BEDBROCK DEVELOPERS PHOTOGRAPHY: WERNER SEGARRA
DREWETTWORKS.COM
+ FULL OF SURPRISES WHAT SURPRISED YOU THE MOST ABOUT 2021? I was most surprised about the scale of things. I feel like our projects have really gotten quite a bit larger. I mean, we’re in the luxury market, but what really surprised me is how many bowling alleys I’ve done in the last 18 months. Until two years ago, I had only done 10 bowling alleys, but in the last two years, I’ve done 20! It’s really remarkable. Continued on page 19
17
OUR
YEARS OF SERVICE SINCE 1847
Chicago Title is extremely proud to announce its 175th anniversary in 2022 – a momentous milestone that only a handful of companies achieve. For us, this achievement is more than a number. It embodies the hard work and dedication that it takes to shepherd millions of families through homeownership. It is also the pride in knowing that we have helped insure and protect billions of dollars’ worth of investments. We look forward to delivering first-class service as we grow and innovate our future.
THE NOBLE AGENCY | INSIDER
VA L L E Y - V E R S E | C . P. D R E W E T T
+ WHAT’S TRENDING WHAT ARE SOME NEW ARCHITECTURAL TRENDS FOR 2022? I do my best to stay immersed in new material developments. What the porcelain industry is currently doing is mindboggling. They have created a throughbody porcelain so that when you cut it, the color and texture run all the way through it. It’s like a piece of wood that has texture and color all the way through. Porcelain used to be the more affordable option to other treatments such as natural stone. It was considered a step back, but porcelain has now made strong headway into the luxury market. Most people don’t realize how hard it is. It’s adjacent to some of the hardest surfaces that we have on the planet. It is no longer a step back; it is something that I’m trying to get to know and use on a deeper level, especially now since the invention of through-body. What is happening in the appliance industry is really captivating. Wellness has entered the room. New built-in
appliances are now featuring a huge array of options and catering to more fresh meals. Refrigeration is a lot different; freezers are different. The focus on how to store food and keep food fresh has really come a long way. Everything was done a certain way for so long, but now the appliance industry has really started to pay attention to how people are living, and they are building appliances that respond to it.
+ A BRIGHT FUTURE FOR AZ HOW DOES ARIZONA ARCHITECTURE MEASURE UP AGAINST OTHER PARTS OF THE COUNTRY?
and the lack of natural disasters. We just don’t really have to contend with those things, which makes it very freeing to create. I see Arizona as becoming a hotbed for design. For years, it was transient by nature, a pass-through state, but we’ve got generations that have now developed here. With cultural centers, a thriving art scene, professional sports and more, Phoenix has all the indications of becoming a real city. Along with that comes a very refined design prowess with both architect and client. The future’s really bright and we’re going to be a beacon of architecture.
Arizona architecture is highly distinctive. Our climate is not shared across the United States and is very unique. We are in a rare position geographically. It’s an awful lot of fun because of our climate
19
LUXURY IS A STATE OF MIND L’WREN SCOTT
THE NOBLE AGENCY | INSIDER
MARKET RECAP
T
2021
AFFORDABLE LIFESTYLES
he Valley was all about the seller’s market in
range last year. Low inventory, low interest rates and a
2021, with the affordable living price range of
significant increase in investment and secondary home
$500k - $999k costing more and more as the
buyers contributed to the competition which continues to
year went on. 2021 ended the year with an
be at an all-time high. Multiple offers over the asking price,
average increase in sales price per square foot of 16%
waived contingencies, larger deposits and allowing sellers
coming in at $269.47 for the year compared to $231.39
to live in the property after closing were just some of the
the previous year. Every month we saw that number climb
creative strategies used by buyer’s to win negotiations.
ending December 2021 with an average sold price per square foot of $281.04.
With the new year, demand has slightly decreased but that will have little impact as our housing supply has
For homeowners there was significant growth
already started out 8% lower than last year. In the first half
in home equity. For buyers it was clearly a challenging
of the year, we would expect more of the same with home
market. Demand soared and we saw an incredible 71%
values continuing to rise, albeit at a slower pace.
increase in the number of homes sold within this price
SCOTTSDALE
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
745
$318.42
32
$600,000 - $699,999
895
$334.64
31
$700,000 - $799,999
809
$332.58
37
$800,000 - $899,999
632
$332.76
35
$900,000 - $999,999
506
$337.17
37
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
177
$279.99
39
$600,000 - $699,999
116
$292.80
47
$700,000 - $799,999
96
$297.09
57
$800,000 - $899,999
58
$303.76
41
$900,000 - $999,999
45
$282.31
53
FOUNTAIN HILLS
21
CAVE CREEK
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
131
$273.21
26
$600,000 - $699,999
165
$280.79
42
$700,000 - $799,999
137
$281.47
33
$800,000 - $899,999
80
$283.57
56
$900,000 - $999,999
67
$291.61
57
NORT H PHOENIX North of Glendale Avenue
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
1,108
$256.68
28
$600,000 - $699,999
728
$259.32
31
$700,000 - $799,999
437
$270.91
33
$800,000 - $899,999
244
$275.61
35
$900,000 - $999,999
128
$288.79
38
SOUT H PHOENIX South of Glendale Avenue
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
770
$283.13
34
$600,000 - $699,999
518
$301.53
32
$700,000 - $799,999
317
$311,33
35
$800,000 - $899,999
225
$331.07
37
$900,000 - $999,999
109
$356.26
36
THE NOBLE AGENCY | INSIDER
CHANDLER
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
761
$246.51
24
$600,000 - $699,999
547
$235.94
27
$700,000 - $799,999
252
$238.42
27
$800,000 - $899,999
163
$246.52
29
$900,000 - $999,999
86
$262.61
35
GILBERT
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
$500,000 - $599,999
1,026
$237.66
22
$600,000 - $699,999
654
$235.09
24
$700,000 - $799,999
337
$238.92
28
$800,000 - $899,999
171
$251.69
24
$900,000 - $999,999
103
$262.20
24
#CLOSINGS
AVG. PRICE/SF
AVG. DAYS ON MRKT
MESA $500,000 - $599,999
941
$235.37
25
$600,000 - $699,999
474
$231.63
29
$700,000 - $799,999
268
$239/90
38
$800,000 - $899,999
131
$236.95
36
$900,000 - $999,999
88
$252.82
43
Market Data Source: Arizona Multiple Listing Service, Single Family Residences
23
5
Hot Interior Design Trends For 2022
Virginia Armchair | Essential Home & Studiopepe
Philip Side Table | Essential Home & Studiopepe
Nature-Inspired Surfaces and Objects Think terracotta, stoneware, marble, travertine, and wood, organic elements that are raw, porous and imperfect and will bring depth and soul into your home.
@lobostudio | Essential Home
Tactile Textures There is something about textured surfaces that we just love. Whether it is the intensification to our sense of touch or the added depth it brings to spaces, introducing texture will give your space a stylish and sophisticated aesthetic. Here we showcase one of our favorite tactile on trend fabrics that was a staple of mid-century modern design: bouclé.
Delightful Turner Suspension | covetlighting.com
Vintage Credenza | Check Your Local Dealer
Minelli Armchair | Essential Home
Kizette Collection. | Kichler
Sherman Sofa | Essential Home
Bold And Beautiful 2022 is all about larger than life, noteworthy lighting choices. Unique lighting pieces, featuring plaster, champagne brass, gunmetal, and matte finishes will take center stage.
Mario Bellini Reproduction | eternitymodern.com
Sculptural And Curved Furniture Currently swooning over this Mario Bellini-inspired sofa! In 2022, softer shapes and angles continue to be a big trend. Subconsciously, the soft curves read as safe and welcoming, and we can all embrace that.
THE NOBLE AGENCY | INSIDER
That 70’s Inspo Inspiration from the 70’s seems to be moving its way into all aspects of design — clothing, art and of course, furniture. We will be seeing more terracotta, sage, and mustard colors; as well as mid-century furniture trademarks like peg legs on cabinets and tables, teak wood tones, and highly textured fabrics. Buy new reproductions, or even better, find an original piece!
VA L L E Y - V E R S E | O W N BY D E S I G N S
L
ast year, the Valley exploded. We grew in population, real estate sales, and our need for more housing. From record setting sales to unprecedented demand for homes both old and new, we pushed our resources to the limit. With the need for move-in-ready homes, total remodels and/or building from scratch, our appetite for interior design became insatiable.
CLAIRE OWNBY REAL ESTATE and interior design have always worked in tandem. A well-designed home can mean the difference between making a sale or making a noteworthy sale, so it is only fitting that we reached out to one of the Valley’s most sought-after designers of luxury residential interiors, Claire Ownby of Ownby Design, to get her thoughts and interior design prowess.
was covered in that material for a while.” And, we could not agree with her more. One of the most requested design features with their current clientele is having a single or several multi-purpose rooms designed into a home. Since the pandemic, so many more activities are now done at home, and the flexibility of these larger multi-purpose rooms allows families to easily adapt. Claire elaborates, “Traditional home theaters have transformed into full entertainment spaces to include media, gaming, and bars, and the once smaller in-home gyms now resemble mini-home spas with massage tables and IR Saunas.” Claire is most excited to see more and more design with a purpose and a rejection of ‘overdone’ interiors. In Claire’s expert opinion, “It should be a requirement that something needs to have a purpose in order to be incorporated into the design.” She is also excited to see the rise of more eclectic and curated interiors.
“Traditional home theaters have transformed into full entertainment spaces to include media, gaming, and bars, and the once smaller in-home gyms now resemble mini-home spas with massage tables and IR Saunas.” 2021 was an interesting year for many businesses to navigate. For Claire and her design team, the key takeaway was adaptability. They learned how adaptable they could be to an ever changing set of rules. According to Claire, “The previous knowledge we counted on for timing and supply was no longer true, so forecasting our timing on completing projects was and continues to be an ever moving target.” We asked Claire, if there was one thing she was happy to see leave the interior design market, what would that be? Claire responded, “I was happy to see the use of tumbled Versailles pattern travertine greatly reduced. It seemed that the entire Valley of Phoenix
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