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MEDI AKI T
DR.J OEWI LLARDSEN
F A S H I O Ng i v e s y o u r b o d yt h ep a i n t b r u s h e s t oc r e a t eS T Y L E
@l v s t y l e c o u t u r e
@l v s t y l e c o u t u r e
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I NT ODUCT I ON LVSt yl eCo ut ur ei st hebr a i nc hi l do fLa ur a Rube l i .Af t e rl i vi ngi nLa sVe g a sf o r10ye a r s , s her e a l i z e dt ha tLa sVe g a sdi dn’ tha v ea ma g a z i nede di c a t e dt oj us tf a s hi o n.Asar e g ul a r c o nt r i but o rt oo t he rpubl i c a t i o ns ,i n201 4,Ms . Rube l is e to utt opr o vi det hec i t yo fl i g ht swi t h ama g a z i net hes hi ne dal i g hto na l lt heg r e a t s t yl ea ndf a s hi o ni nt hec i t y .Unde rt he di r e c t i o no fe di t o r i nc hi e f ,J oeBudaa nd Exe c ut i v eDi r e c t o rJ us t i nNe l s o n,LVSt yl e Co ut ur eha sbe c o meLa sVe g a s ' sf i r s ts uc c e s s f ul f a s hi o nma g a z i ne . Whi l ec o v e rs t o r i e swi l ls o me t i me sf e a t ur e na t i o na lo ri nt e r na t i o na lde s i g ne r sa ndmode l s , LVSt yl eCo ut ur eo t he r wi s ef oc us e sl a r g e l yo n bl e ndi ng ,a tl e a s tapo r t i o n,o fLa sVe g a si ni t s c o nt e nta ndi t sr o l ei ni nt e r na t i o na la r t , f a s hi o n,a ndme di a .I na ddi t i o nt or unwa ya nd s t r e e tf a s hi o nf r o m La sVe g a sa nda br o a d,t he ma g a z i nec o v e r smus i ca nde nt e r t a i nme nt , he a l t ha ndbe a ut y ,a ndf e a t ur es t o r i e sr e l e va nt t oa nys a vvyf a s hi o nr e a de r .
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4Wa y st oA dv e r t i s et oa dv e r t i s ewi t hLVSt y l eCo ut ur eMa g a z i ne : •Couponsi ns e r t si nma ga z i ne •Ca t e gor ySpons or s hi ps •Onl i net hr oughourl vs t yl e c out ur e . c om we bs i t e •Fe a t ur e dBus i ne s sLi s t i ngs
BRI NGI NGTHEWORLDOFFASHI ONHOME Fr om t her unwaysofNe wYor k,London,Mi l a na ndPar i s ,t ot hes hopsofSummer l i n, Towns quar e,For um Shops ,andCr ys t a l sLV St yl eCout ur ebr i ngst hewor l doff a s hi on homet oi t ss t yl ec ons ci ousr e a de r s .Wi t haheadof t he c ur vel ooksa ti nt er na t i ona l t r ends ,upt ot hemi nut er epor t sonwhat ’ si ns t or e snow andexper tt a kesont he wor l dsoff as hi on,be aut yands t yl e ,LVSt yl eCout ur ede l i ve r st hecont enti t sr eader s cr ave.
FROM OUREXPERTSTOYOURCUSTOMERS Ouredi t or sandc ont r i but or st r a velt oa ndl i vei nt hes t yl ec a pi t al soft hewor l d.Ever y i s s uei sf i l l edwi t hupt ot he mi nut ene wsf r om t hewor l d’ st opr unwa ysand upt ot her egi s t e rde t ai l sonLa sVe gas ’ sbe s tf a s hi onandbe a ut ys hoppi ng.LV St yl e Cout ur e ’ sedi t or i a lexpe r t sde l i vert hebes tf i ndsna t i onal l t y ,i nt r oducer e a der st ot he per s ona l i t i esbehi ndLasVe ga s ’ sf as hi on,be aut yandr et a i ls cene,a ndcel ebr at et he des i gner s ,r et ai l e r s ,s paowne r sa ndha i rs t yl i s t swhoma kei tal lha ppen.
REA CHI NGLASVEGAS’ SFASHI ONANDBEA UTY OBSESSEDREADERS Wantt or e achLa sVe ga s ’ sl a belque e ns ? ,s t yl ej unki es ,a ndf a s hi oni s t as .Doi t t hr ought hepa gesofLVSt yl eCout ur e.LV St yl eCout ur e ’ sr ea de r sl ovet os hop,and t heywi l ls oont ur nLV St yl eCout ur ef ort hel a t e s ta dvi c eonwher et oi ndul get hei r f avour i t epas t i me.
MORESHOPPI NGTHANEVER! Ea chi s s ueofLVSt yl eCout ur ei nc l ude sa“ Ge tt hel ook”,“ St yl eThought s ”,a nd Des i gnerShowcas e .I naddi t i on,t her ei sa l waysas pec i alt opi ccover i ngeve r yt hi ng f r om cos met i cs ur geons ,s pe c i a l t ys i z es ,s pas ,j e we l er yt ode s i gne rbout i que sf r om coas tt ocoas t .
SHOW MEHOW!SHOW MEWHERE! Fr om i ns i ders ecr et sofwha t ’ shott oe xper tt akesonwher et ogett hel at es tl ooks now,LV St yl eCout ur ede l i ve r swhatr e a de r sne e dt ocr e at et he i rper s onals t yl e s t at ement s .
DE MOGR AP HI CS Femal e Mal e Col l egeGr aduat ed Empl oyed Medi anAge Medi anHHI Si ngl e Mar r i ed
62% 38% 53% 85. 8% 33. 8year s $73, 465 68. 3% 31. 7%
Pur chas edI t em vi ai nt er net Di nedatar es t aur anti npas t30days Cons umeal cohol i cbever agesi npas t30days Pur chas ej ewel r yorwat ches Br andi ncl ot hesi si mpor t ant At t endl i vemus i cvenuesorni ght cl ubs At t endst heat er Spa& heal t hcent er s Pl ant obuyorl eas eaut omobi l es Tr avel Spor t s Ownaper s onalcomput er Ownacel lphoneorPDA
75. 4% 92. 8% 62. 2% 62% 57% 54% 62. % 67. 3% 40% 86% 57% 95. 3% 98. 8%
P UBL I CAT I ON DAT E S
2015
TOTALCI RCULA TI ON
J AN. AP R . J UL Y . OCT DE C.
( ANNUALS WI MS UI TI S S UE )
5, 000( Pr i nt )pe ri s s ue 25, 000( Onl i ne / Di gi t a lSubr c r i pt i ons )
FREQUENCY :5ISSUES 000 TOTALREADERS:(ANNUALLY)125, e73% Mal e27% GENDERSPLI T:Femal es )35( mal e)38 AVERAGEAGE:(femal
aged12174% aged182424% aged253428% aged354932% aged50+10% THELVSTYLECOUTUREREADERI S: el i kel yt ol ookf orl abel swhens hoppi ngf orcl ot hes 46% mor 14% mor el i kel yt ot r yt okeepabr eas tofchangesi ns t yl eandf as hi on 51% mor el i kel yt ol i ket ochanget hei rappear ancewi t hcos met i cs 22% mor el i kel yt obet hef i r s tt oownnew el ect r oni cpr oduct s 29% mor el i kel yt os pend$50+onmakeupi nt hepas t30days 19% mor el i kel yt os pend$50+onper f umeasagi f ti nt hepas t12mont hs 31% mor el i kel yt os pend$100+onf aceandbodys ki ncar ei nt hepas t30days 31% mor el i kel yt os pend$2, 500+onwomen’ scl ot hi ngi nt hepas t12mont hs 32% mor el i kel yt obel ongt ot he“Cul t ur edAndAct i ve” t r avelcl us t er 41% mor el i kel yt ohaves pent$100+ont hei rl as tvi s i tt ot hes al on/ s pa
CUR R E NT I S S UE
DI S T R I BUT I ONAND CI R CUL AT I ON 2015
LVSt y l eCo ut ur e DI STRI BUTI ON& CI RCULA TI ON LV St yl eCout ur eMa ga z i newi l lbepubl i s he d5t i me saye a rwi t ha pr oj e c t e dba s ec i r c ul a t i onof10, 000f r e ec opi e s .Subs c r i pt i onswi l l a l s obea va i l a bl e .Upt o25, 000ma ga z i ne swi l lbes e ntvi ae ma i l t hr oughonl i nes ubc r i pt i ons .Wewi l la l s opr ovi det a r ge t e dde l i ve r y t hr oughne wss t a nddi s t r i but i ona nds e l e c t e ddi s t r i but i onr e a c hi ng e a c ht a r ge ta r e a .
Di s t r i but e dt ol oc a lbus i ne s s e si ne a c ha r e a Re t a i l Re s t a ur a nt s Mus i cs t or e s Hot e l s Ba r sa ndNi ght c l ubs Col l e ge s& Uni ve r s i t i e s Mc Ca r r a nI nt e r na t i ona lAi r por t
Ca rRe nt a l s At t r a c t i ons Fi t ne s sCe nt e r s
CONT E NT De par t me nt s-Ar r a nge dbys pe c i f i cma ga z i nea r e a Tr e nds-Upt oda t egui det one we s tf a s hi ona ndbe a ut yt r e nds Be aut y-Be a ut yt i ps ,e duc a t i on,a ndpr oduc t s Eve nt s-Compl e t ea ndc ur r e ntl i s t i ngsoff a s hi onr e l a t e de ve nt si nLa sVe ga sa r e aa nda r oundt hewor l d Fas hi on-Hi ghl i ght i ngf a s hi ont r e nds t or e sa ndbout i que s We l l ne s s-Advi c e ,t i ps .a ndpr oduc t sgi vi nbyc e r t i f i e dhe a l t ha ndwe l l ne s se xpe r t s
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F as hi on 87% T r ends Beaut y
71% 68%
Wel l nes s 49% Cal endarofEv ent s44%
MA GAZI NESTRI GGERONLI NESEARCH
P R I NTADS S UBMI S S I ONS P E CS
Ma ga z i ner e a de r sa r emor el i ke l yt o s t a r tas e a r c honl i nea f t e rr e a di nga ma ga z i ne .Ma ga z i ne sa r egr e a ts our c e s ofi nf or ma t i ona boutne w pr oduc t sa nd s e r vi c e spr ovi di ngt hec a t a l ys ta nd i ns pi r a t i ont of i ndoutmor e .
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1/ 3 Pa ge( ve r t i c a l ) Col or$600 x( 5)$2, 700
Ce nt e rPa ge $1500( 1) x( 5)$6, 750
1/ 4Pa ge( ve r t i c a l )
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1/ 8Pa ge $1500 ( c a nonl ybepur c ha s e d f orf ul lye a r )
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Be t t e rt ha ne v e r ! LVSTYLECOUTURE. COM i sbi gge ra ndbe t t e r ,t hes i t eha sane w de s i gn,mor es l i de s hows ,vi de os ,bl ogsa nde xpa nde dne ws l e t t e r of f e r i ngs .We ’ r ebr i ngi nge ve nmor eoft hewor l doff a s hi onhomet ha ne ve rbe f or e .LVSTYLECOUTURE. COM of f e r st hee di t or i a l s t r e ngt hsoft heLV STYLECOUTUREbr a nd, wi t ha ddi t i ona lbe ne f i t s : •Abi l i t yt oa dve r t i s et i me s e ns i t i vepr omot i ons ,of f e r s ,e ve nt s •Abi l i t yt ot a r ge ta dsge ogr a phi c a l l y •I nt e r a c t i vepr ogr a m de ve l opme nt
DI GI T ALMEDI A MULTI PLEPLA TFORMS.GREA TERENGA GEMENT. Me di aha bi t sha vec ha nge da ndc ons ume r sa r ec ons t a nt l yont hel ookoutf orne w wa yst oe nga gea ndi nt e r a c twi t hi nf or ma t i ont ha t ’ sr e l e va ntt ot he m.FASHI ON Ma ga z i nepr ovi de squa l i t yc ont e ntt ot he s eus e r sa c r os smul t i pl epl a t f or ms ,wi t ha gui di ngpr i nc i pl et ome e te vol ve dc ons ume re xpe c t a t i onswi t ht hemos te nha nc e df unc t i ona l i t ya va i l a bl e . Fa s hi onma ga z i ne . c om i saf ul l yr e s pons i vewe bs i t eme a ni ngi tl ooksgr e a tnoma t t e rwha tde vi c eyoua r eus i ngt ovi e wi t . Mobi l evi s i t sa r ec ur r e nt l ygr owi nga t10% mont hove rmont h. Fora dve r t i s e r smobi l eof f e r sa ne xc l us i veoppor t uni t yt os how c a s et he i rbr a ndsi nuni quea dve r t i s i ngf or ma t s .
ADVERTI SI NGAVAI LABLEONLVSTYLECOUTURE. COM (COMI NGSUMMER2015)
DOUBLEBI GBOX LEADERBOARD BI LLBOARD PUSHDOWN UPPERBI GBOX LOWERBI G BOXI NBLOG BANNER FULLPA GEVI DEO
300X600PI XELS 728X90360PI XELS 970X250PI XELS 970X90415PI XELS 300600X250PI XELS 300600X250PI XELS 560X90PI XELS 640X360PI XELS 300600X250PI XELS
MA GAZI NESTRI GGERONLI NESEARCH Ma ga z i ner e a de r sa r emor el i ke l yt os t a r tas e a r c h onl i nea f t e rr e a di ngama ga z i ne .Ma ga z i ne sa r e gr e a ts our c e sofi nf or ma t i ona boutne w pr oduc t s a nds e r vi c e spr ovi di ngt hec a t a l ys ta ndi ns pi r a t i on t of i ndoutmor e .
OTHERONLI NEPOSI TI ONS
•ENe ws l e t t e rI ns e r t i on Ta r ge tyourme s s a get oahi ghl yl oya la ndr e c e pt i ve a udi e nc e .OurLV St l eCout ur eMa ga z i nene ws l e t t e ri s di s t r i but e dt oa nopt i nl i s tofe i t he rwe e kl yormont hl y s ubs c r i be r s .Oppor t uni t i e si nc l udeabi gboxorl e a de r boa r ddi s pl a ya ds ,but t ona dsort e xtl i nks . •Ebl a s t Cus t omi z eyourme s s a get oLV St yl eCout ur e Ma ga z i ne ’ sopt i ns ubs c r i be rl i s twi t ha ne bl a s t de s i gne ds pe c i f i c a l l yf oryoure ve nt ,pr omot i onor pr oduc ts a mpl i ngof f e r . •Cus t om Oppur t uni t i e s l vs t yl e c out ur e . c om of f e r sma nyuni queoppor t uni t i e st o c a pt ur et hea t t e nt i onofourl oya la udi e nc e .Exa mpl e sof mi c r os i t e s ,s pons or e ds ur ve ys ,i nt e gr a t e dc ont e nt , s l i de s hows ,qui z z e s ,vi de o,c us t om orpr e r ol lvi de o pa c ka ge sa ndmor ec a nbepr e s e nt e da ndc us t omi z e dt o yours pe c i f i cma r ke t i ngne e ds .
KI ARABELEN
L or em I ps um i ss i mpl ydummytextofthepri nt i ngandt ypes e ngi ndus t r y .L or em I ps um hasbeent hei ndus t r y' ss t andar ddummyt ex tev ers i nc et he1500s ,when anunknownpr i nt ert ookagal l eyoft ypeands c r ambl edi t t omak eat ypes pec i menbook.
F I NALT HOUGHT S F R OM T HEP UBL I S HE R o
neoft hej oysofr unni ngama ga z i nei s c onne c t i ngwi t hi t sr e a de r s .Weknow t he r ea r e l ot soft he m outt he r e–da t af r om t hef a l l 2013Pr i ntMe a s ur e me ntBur e a ur e s ul t st e l l sust ha t f a s hi onba s e dorf a s hi ont he me dma ga z i ne sa r e gr owi ng15% a nnua l l y . Buti t ’ she a r i ngf r om i ndi vi dua lvoi c e sf r om a l l pa r t sofLa sVe ga st ha ti st hemos tgr a t i f yi ng.Li ke t her e a de r swhoha ver e a c he doutt omeons oc i a l me di aj us tt os a yt ha tt he yl oveha vi ngaf a s hi on ga z i ne .Thel oc a lmode l sa ndphot ogr a phe r st ha t ma wege tt hec ha nc et os pot l i ghtt he i rt a l e nt s .Andwe we r ee s pe c i a l l ygr a t e f ult ot hef a nwhol e tusknow s heboughtane ws wi ms ui ts ui tf r om a na dt ha ts he s a wi nt hema ga z i ne ! Weva l uee ve r yoneofourr e a de r s .Andt he ya r e a l wa ysi nourmi ndswhe nwea r er e f i ni ngs t or y a ngl e sa ndpl a nni ngi s s uet he me s .I n2015,wewi l l c ont i nuet obr i ngt hei nt e r na t i ona lwor l doff a s hi on a ndbe a ut yhomei nawa yt ha tma ke ss e ns e .
La u r a
2015ADVE R T I S I NGS CHE DUL E
J AN-DE CE MBE R4 AP R I L -F E BR UAR Y12 S UMME R-AP R I L16 OCT OBE R-AUGUS T13 WI NT E R-OCT OBE R15 * T HE S EDAT E SAR ET AR GE TDAT E SANDS UBJ E CTT OCHANGE
DI GI TALREQUI REMENTSFORADVERTI SI NGMA TERI AL LV St yl eCout ur ewi l lnota s s umea nyr e s pons i bi l i t yf ora dve r t i s i ngr e pr oduc t i onst ha tdonotc onf or mt ot heme c ha ni c a ls pe c i f i c a t i onsl i s t e dhe r e .Al la ds mus tbes uppl i e ddi gi t a l l y . •Al lc r i t i c a lma t t e rmus tbeke ptwi t hi n1/ 4” f r om bl e e dt r i me dge s . •Wewi l lONLYa c c e ptPDFxf i l e s( e ns ur et ha tf i l e sa r e300dpi ) . •I nc l ude1/ 8”bl e e dona l ls i de sf orpa ge sbui l tt obl e e dt r i ms pe c s . •I ma ge ss houl dbeami ni mum r e s ol ut i onof300dpi@ 100% s i z e . •Al lRGBi ma ge smus tbec onve r t e dt oCMYK. •Al ls potc ol or s( Pa nt one )mus tbec onve r t e dt oCMYK. •Types houl dbeami ni mum of8poi nt . •Re ve r s et ypel e s st ha n12poi nti snots ui t a bl ef orr e pr oduc t i on. •I nkde ns i t yf ora l lf ourpr oc e s sc ol or smus tnote xc e e d300%. •Pl e a s ebes ur et oi nc l udet r i m,c r opma r ksa ndbl e e donyourpr oof . •LV St yl eCout ur er e s e r ve st her i ghtt oa ddake yl i net o f l oa t i nga dst odi f f e r e nt i a t et he mf r om e di t or i a l . •LV St yl eCout ur er e s e r ve st her i ghtt or e f us ea nyora l lc opy de e me dt obeuns ui t a bl e . •Adve r t i s e r sa nd/ ora dve r t i s i nga ge nc i e sa s s umef ul l r e s pons i bi l i t yf ora l lc ont e ntofa dve r t i s e me nt s . •Pl e a s edonota ppl yt r a ppi ngt oPDFf i l e s . SPECI ALREQUESTS •Re gi ona le di t i onr a t e sa va i l a bl euponr e que s t . •Cos t sf ort i ppi ng,bi ndi ng,pol yba ggi ng,i ns e r t i ng,f i vec ol or ora nyot he rs pe c i a lpr oduc t i onme t hodsa r ea va i l a bl eupon r e que s t . •Age nc yc ommi s s i ona bl e .
MI NDYTATTI ADVERTI SI NG DI RECTOR ( 702)2396636 MI NDY@LVSTYLECOUTURE. COM WWW. LVSTYLECOUTURE. COM OR
J ENNI FERMCCRAY ADVERTI SI NG ( 702)9044902 J ENNI FERM@LVSTYLECOUTURE. COM WWW. LVSTYLECOUTURE. COM
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