10
WAYS TO
AMP UP YOUR SEO & GET FOUND! The essential guide every real estate agent wishes they had when they first started out.
S PE C I F I C T O S QU A R E S P A C E W E B S I T E S , U S E F U L FOR A L L
The tips below contain instructions on where to input information within your Squarespace website
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ADD A SITE TITLE: design>site title
(it’s also good to add a browser icon and a social sharing logo while on this page)
ADD PHYSICAL LOCATION: settings>business info
(it’s also good to fill out all the other information on this page)
CREATE A CUSTOM 404 PAGE: design>not found / 404 page
(avoids visitors receiving “page not found” message in the case of broken links)
CONNECT TO SOCIAL MEDIA: settings>social links and settings>connected accounts
ADD MASTER SITE SEO DESCRIPTION: home>marketing>seo ... This description
will show on Google when your homepage is found. Use key search terms, but don’t overload them
USE KEYWORDS IN H1 HEADINGS: include key terms clients / customer
would use to find you in a Google search
ADD PAGE SITE DESCRIPTIONS: page>settings cog>seo ... describe the page - again,
use key search terms, but don’t overload them
ENSURE YOUR SITE SSL IS SET TO ‘SECURE’: settings>advanced>ssl
(An SSL certificate is a digital certificate that authenticates a website's identity)
REQUEST BACKLINKS: it’s beneficial when other websites link to yours - utilize memberships like your chamber of commerce, local visitors bureau or other associations
KEEP YOUR WEBSITE FRESH: continuously updating your site shows Google you are active
and relevant - maintaining a blog and updating photos are good tactics
Have questions, comments or need help implementing your SEO? We’re happy to help. Reach out to us at: liz@soulshinedesignstudio.com | 757.678.6570