TAKE YOUR CHANCE!
Redefining kitchen retail, offering chances for entrepreneurs to thrive
Are you looking for a new business chance or dreaming of becoming your own boss? Or would you like to upscale your kitchen business? Then the #kitchenfamily kitchen studio concept is just what you need!
With #kitchenfamily, we offer you the chance to run your own showroom – perfect for experienced kitchen and bathroom designers, kitchen and bathroom installers who want to upgrade, or entrepreneurs looking to invest in a thriving industry.
Benefit from a strong network: #kitchenfamily is a proven, Europe-wide concept, jointly offered by MHK and Bauformat exclusively for MHK UK members focusing on high-profile kitchen and bathroom furniture.
As one of Europe’s leading kitchen manufacturers, Bauformat provides high-end products, excellent infrastructure, and outstanding customer service, plus an effective brand and store concept that boosts your shop’s visibility and increases traffic.
And the best part? Being a member of the MHK Group comes with even more advantages, offering you extensive support to help grow and expand your business rapidly.
Seize this unique chance – start your success story with us today!
WHAT IS #KITCHENFAMILY?
#kitchenfamily is an innovative retail concept developed by renowned German kitchen manufacturers Bauformat. It has already achieved success across multiple European countries, and now, together with MHK United Kingdom, we are bringing this exceptional opportunity to the UK market.
Our services include:
A well-established, proven store concept
Attractive purchasing conditions
Professional showroom design and installation
Comprehensive marketing support and lead generation
Extensive training and ongoing support
YOUR BENEFITS AS A #KITCHENFAMILY PARTNER
STRATEGY & BRAND PURPOSE
By joining #kitchenfamily, you gain more than just high-quality products – you gain access to an exclusive business network. The MHK Group is one of Europe’s largest purchasing cooperatives, with over 4,200 members. This partnership brings unparalleled expertise, innovative services, and a strong support system to help your business thrive.
Vision
#kitchenfamily retailers strive to be a perfect partner for custom kitchen and living solutions, helping people create spaces that truly reflect their lives. We combine innovation, quality, and tradition to craft inspiring, functional, and sustainable kitchens that serve as the heart of family life and communities.”
Strategy
Customer-centric approach: We deeply understand our customers’ individual needs, offering solutions that are both functional and aesthetically perfect for their lifestyles. From the initial idea to the final installation, we guide our customers through a unique buying experience.
Brand integration: By closely collaborating across the brands –BAUFORMAT, burger, BURG, and badea – we offer the perfect solution for any budget or requirement. This integration allows us to provide a broad range of kitchen and bathroom furniture, as well as complementary technology, all under one shared promise of quality.
Innovation and sustainability: We continuously invest in research and development to offer innovative, sustainable, and future-proof products. This includes using eco-friendly materials, energy-efficient appliances, and modern manufacturing techniques.
Global reach with local relevance: We aim to grow both nationally and internationally, while respecting local needs and cultural differences. We want to promote the connection between traditional craftsmanship and global modern trends.
Brand Purpose
The brand purpose of #kitchenfamily is not only to sell kitchens but to create living spaces that enrich daily life. We strive to earn our customers’ trust through quality, sustainability, and innovation, building long-term, loyal relationships. We want to be a brand that stands for family, trust, and the constant pursuit of perfection –reflected in every detail of our products and services.
A FAMILY BUSINESS FOR OVER 100 YEARS
At Bauformat three generations have succeeded one another to transform the Bauformat family business, founded in 1917, into an internationally present group. More than 1,000 employees contribute to our success. Our #kitchenfamily kitchens cater to all budgets, from entry-level to high-end.
Perfect Planning
Our teams work together in harmony to plan new product concepts. Our projects are crossfunctional, bringing together various fields such as product development, architecture, marketing, production management, accounting, as well as quality and environmental management. This teamwork is the key to our international success.
Family Tradition as a Commitment
Process optimization and continuous quality control – our experienced and well-trained employees keep a close eye on everything. Their expertise is our greatest asset.
For us, the “MADE IN GERMANY” label is more than just our origin and production site. German quality at every level of our group is our guiding principle. A modern machine park, combined with strict environmental standards and traditional craftsmanship, enables a highly automated production process. Every kitchen that leaves our factories day after day is a unique piece, and we guarantee its exceptional quality.
Living
High-quality, stylish, and functional furniture for contemporary homes, combining premium materials with elegant design.
Kitchen
Beautiful kitchens “MADE IN GERMANY” with innovative designs, smart storage solutions, and sustainable materials, they combine aesthetics with functionality.
Exclusive Design Elements
Bathroom
Premium, modern bathroom furniture with sophisticated aesthetics and long-lasting materials for a refined living experience.
SUPPLIER & PARTNER CONCEPT
We collaborate with an extensive network of top-tier suppliers to create the perfect #kitchenfamily showroom experience.
Our services include:
• Bauformat as the exclusive German furniture supplier
• Premium appliance brands such as AEG, Miele, ASKO, and more
• High-end sink & tap solutions featuring as a showroom highlight
SHOWROOM DESIGN
Showroom Design Plan
Our dedicated #kitchenfamily showroom design team works closely with you to bring your ideal showroom to life. By understanding customer preferences, browsing behaviors, and the latest trends, we create inviting spaces that captivate visitors and encourage them to explore at their leisure. With expert craftsmanship, we thoughtfully curate and display a diverse range of units, ensuring a seamless presentation of our full product offering while providing easy access to samples.
Our strong branding enhances the overall experience, leaving a lasting impression on every customer who walks through your doors.
MARKETING SUPPORT
In order to create a unique brand experience that leads to a strong brand presence, that generates leads and drives sales growth for your showroom integrated and efficient marketing is our main focus.
Marketing Material
Increase brand awareness and attract potential kitchen customers with your unique offering and the #kitchenfamily brand. You can reorder the advertising materials listed below anytime –completely free of charge. Simply find the order form on the extranet MHKnet.
Photo and Film
We provide exclusive photo and video material for your marketing needs, including social media, websites, and other promotional channels. This high-quality content is designed to enhance brand awareness and generate leads while ensuring consistency with our corporate design and brand identity – key elements for an effective and professional presence.
Website and Digital Brand Marketing
We make sure that you are also visible on the Internet as a #kitchenfamily-brand expert. The #kitchenfamiliy homepage with integrated dealer search links directly to your personal website. Further, you benefit from our online marketing measures as well as the #kitchenfamily activities in the various social media channels.
Social Media Templates for all Channels
Social Media Templates for all channels Bauformat regularly provides you with new templates for your social media channels.
• Boost brand awareness – reach a wider audience.
• Engage customers – build trust and loyalty.
• Cost-effective Marketing – affordable and targeted.
• Increase sales – drive traffic and conversions.
• Stay competitive – leverage trends and insights.
Bag Mouse pad
Ballpoint pen Document folder Light frame
Acrylic glass sign
TEAM SUPPORT
#kitchenfamily regional managers: Field-based role dedicated to driving business growth by identifying potential partners, explaining the business model, addressing commercial aspects, developing marketing strategies, and more.
#kitchenfamily trainers: Training takes place in a UK #kitchenfamily showroom. There are also online training sessions for flexible usage.
Showroom opening manager: On-site field support responsible for overseeing the installation of new showroom displays.
Head Office Team
Supply partners: Offering in-depth training on products both instore and at specialized training centers (e.g., AEG, Caple), as well as training on software systems like Winner CAD and Anthill CRM.
Showroom design: Head office support providing expert design services for all new showrooms for partners, including secondary showrooms.
Marketing: Head office team managing national marketing campaigns, social media, and supporting local marketing efforts, event launches, and merchandise distribution.
Technical support: Head office support ensuring seamless order processing and thorough technical checks of kitchen plans.
Ordering: Head office support streamlining appliance orders through #kitchenfamily, reducing the in-showroom administrative burden.
Logistics: Head office function managing efficient deliveries from Germany to our franchise partners.
Customer service: Head office team handling aftersales support and warranty-related issues.
IT: Head office function assisting with new showroom setups (email addresses, CRM) and ongoing system management.
MHK UK SUPPORT
At MHK UK, we see ourselves as consultants at any stage of your business, as well as an extension of your team. We work closely with you to provide as much “back office” support as you require to keep your business operating efficiently and profitably.
Tailored solutions for you
We recognize that each journey is unique. Following a consultation with your dedicated manager, we’ll craft a customized plan just for you.
Comprehensive support
Our experienced management team brings extensive knowledge of the kitchen industry. We offer frequent, in-depth training to ensure continuous development and expertise.
Visionary leadership
Our leadership team is knowledgeable, competent, and trusted, with a clear vision focused on achieving success. Guided by dedicated Regional Managers, who all have experience in kitchen retailing.
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WHY WAIT? START NOW!
THE PERFECT CONCEPT FOR YOU
At #kitchenfamily, we help you every step of the way:
• From a simple agreement to avoid expensive legal fees.
• Support from day one with finding your ideal showroom location, plus showroom design and training.
• The whole process is managed by the MHK UK Team.
• New partners can focus on training and new customer leads being generated prior to your showroom opening.
Kitchen designer/installer
Where do you see yourself in five years’ time? Still designing or installing kitchens? Or running your own business? Perhaps you want to upgrade to selling kitchens? Perhaps you have recently been made redundant from a kitchen retailer?
Existing kitchen store owner
Looking for a fresh brand to reinforce your existing portfolio? Or are you looking for a well-established brand to accelerate your sales? Either way, choose #kitchenfamily.
New to the kitchen industry?
We’re here to support you every step of the way to become a successful entrepreneur!
MHK UK LTD
Bloxham Mill
Barford Road
Bloxham OX15 4FF
Phone: +44 1295 408154
E-mail: info@mhkgroup.co.uk www.mhkgroup.co.uk
MHK UK Team
Sales Director
David Morris
Phone: +44 7500 595744
E-mail: info@mhkgroup.co.uk
Sales Manager
Jonathan Earl
Phone: +44 7876 783301
E-mail: j.earl@mhkgroup.co.uk
Sales Manager
Liz Cragg
Phone: +44 7776 529077
E-mail: l.cragg@mhkgroup.co.uk
Office Management
Louise Wheeler
Phone: +44 7407 433811
E-mail: l.wheeler@mhkgroup.co.uk
Bauformat Team
Matt Soper
Midlands UK
Phone: +44 7891 076348
E-mail: msoper@bauformat.de
Adam Presch
North UK & Ireland
Phone: +35 3876529800
E-mail: apresch@bauformat.de
Lee Graeme
South UK
Phone: +44 7305077061
E-mail: lgraeme@bauformat.de