Alyeska Restaurant by Laura W. Bingham

graphic designers david arenou anna choate autumn wallace laura woodhouse interior designers kiirsten brooks morgan hoddes

table of contents identity

accessories

6 7 8 9

mission statement and core values final logos color palette poster series

research

restaurant space questions for client existing floor plan notes on Alaska cultural research

process

David Arenou Anna Choate Autumn Wallace Laura Woodhouse

11 12 14 15 16 18

21 23 31 41 49

menu wine labels letterhead, envelope and business card gift bag web pages

interior design

schematic design relationship diagram programming summary finished plan fully rendered space plan reflected ceiling plan model codes and sustainability summary LEED checklist specifications

60 61 62 63 64

67 68 69 70 72 73 74 75 76 77 78

identity mission statement and core values final logos color palette poster series

mission statement

We are committed to providing our customers with the warmth and intimacy of a close knit community, while being immersed in an enriching Native Alaskan cultural experience.

core values

Alaskan

Organic

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Alluring

Current

Rooted

identity

restaurant and retail logos

identity

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

color palette

Neutral Tones

Cool Tones

431 U 411 U Black 5

7546 U 5487 U 552 U

1815 U 729 U Warm Gray 1

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Warm Tones

identity

poster series

2550E.COLFAX

identity

1 800 355 1

ALYESKA.COM

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

research restaurant space questions for client existing floor plan notes on alaska cultural research

restaurant space

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

research

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

questions for client What part of the space is open for change? What historic preservation limitations apply? Encore Restaurant used to be the Bonfils Theater, then later became the Lowenstein Theater. Today this space is divided between the restaurant space and the Tattered Cover Bookstore. We cannot change the exterior due to the fact that it is a National Historic Landmark.

see it until they are right next to it. Advertising (including signage, website, ads) should be more prominent, drawing in more customers.

What elements of sustainability would you like to see implemented in the design of the space? Encore wants to be sustainable. Much of the existing furniture and other elements are used from recycled and renewable material. It would be nice to see the tables, chairs, carpet, bar, etc made out of recycled materials.

What motivates people to go to a restaurant? Eating, atmosphere, celebratory events, ceremonies, business meetings during the day, and private parties in the evening.

What is the socioeconomic status of the surrounding community? The demographic is varied, however, it primarily consists of upper-middle class patrons, many of which reside in the Park Hill, Capitol Hill, and City Park areas. Due to its proximity, many Tattered Cover customers also frequent this location.

How does the environmental load affect the social aspect of the experience? If you want people to linger, then make the environment conducive to interaction.

What are some of the primary concerns that should be addressed? Currently, there is a lot of echo and noise that makes it hard to carry on a conversation. For those patrons who have hearing issues, it would be especially nice to reduce the sound pollution through large scale canvases, tapestries, or other noise-dampening media. In addition, we would like to maintain an intimate environment, but still have an electric and exciting feel.

How does the location of the existing space affect business, traffic flow, advertising, etc.? Encore draws a lot of walking traffic, and traffic from the locals that live in nearby areas. Exterior signage is hard to see, people donâ&#x20AC;&#x2122;t really

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

research

existing floor plan

research

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

notes on alaska 586,400 square miles, twice the size of Texas. 24 hours of daylight in summer, 24 hours of darkness in winter. 33,000 miles of coastline, the only state to have coastlines on three different seas. Alaska contains 3 million lakes and 29 volcanoes.

State Motto: “North to the Future” State Flower: Forget-me-not State Bird: Alaska Willow Ptarmigan State Tree: Sitka Spruce State Marine Mammal: Bowhead Whale State Fish: King Salmon State Sport: Dog-Mushing State Gem: Jade State Mineral: Gold State Insect: Four Spot Skimmer Dragonfly

Alaska possesses half of the world’s glaciers. Mount Denali is the tallest mountain in North America: 20,320 ft. Yukon river is the longest river in Alaska. It stretches 2,300 miles total, and 1,875 in Alaska. Wildlife includes kodiak bear, polar bear, grizzly bear, wolf, caribou, mountain goat, bison, and moose. Food: Native Alaskans ate very differently from people in warm climates. They ate seal meat and oil, whale and walrus blubber, birds, and fish (salmon, halibut, tuna).

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

research

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

cultural research Alaska’s native people are divided into eleven distinct cultures, including Athabascans, Yup’ik, Cup’ik, Inupiaq, St. Lawrence Island Yupik, Aleut, Alutiiq, Eyak, Tlingit, Haida and Tsimshian. COMMUNITY Typically the Eskimo communities consisted of about 200 people living in 10 to 15 houses with two families per house. (seating arrangements for restaurant?) The average for most Eskimo households have 18-20 people, where as Inuit tribes are documented having only 6-8. Nuclear family households, which are smaller more rare extended family dwellings, clustered themselves in groups or bands. A band was composed of those families living together in one settlement whenever possible and ranging over a defined area. Each nuclear group had a leader or one who was very observant of the natural world and made logical predictions about the animals, wether, climate and other men. On occasion, these men were also shaman. They called this man a umiak: one who was particularly good at hunting or trading, or both. The Umiak influenced the decisions of the local group to which he belonged. (waiters to be called Umiak?) This man was the focal point for economic cohesion.

ARCHITECTURE A Karigi was a physical structure or large dome shaped tent, in which the members of the band would cluster during the spring or fall caribou migrations. Each family would contribute skins to cover the Karigi. The people would gather here for communal meals after a large amount of caribou had been killed at which time spontaneous or prearranged dances were held. The igloo, a temporary winter hunting shelter to the Alaskan Eskimo does, in fact, melt inside, but not to a great extent. The snowflakes falling outside of the igloo melt when they land on its roof, and provide a replacement layer of insulation for the igloo. The ongoing freezing and re-freezing of the igloo, hardens it, and transforms the blocks of snow into a solid, icy, domed refuge. The igloo can withstand the weight of a massive polar bear. First, the men must dig a trench into a fresh snow drift, and, using their knives, cut blocks of snow from it that are specifically shaped to face inward when fully laid out. They then lay the blocks on their edges to form a circle, cutting them to size as they go, so that the end result will be a narrowing spiral. They cap the igloo by dropping a keystone into the remaining gap in the roof, and

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

“grout” the gaps between blocks of snow with additional snow. The men then call in the resident expert to put the finishing touches on the igloo. Armed with her whale blubber lamp, she enters the structure, lights her lamp to the highest possible setting, beats a hasty retreat, and seals the entrance with a block of ice. Inside the igloo, the snow on the roof begins to melt but, because of its domed design, the water melts down the sides of the igloo, and soaks the blocks of snow. When the blocks are almost completely saturated with water, the Eskimo woman returns, douses her blubber lamp, and allows the frigid outside air to rush in, transforming the fragile snow structure into one of hard, solid ice. Tenants maintain its interior at approximately 55°F. RELIGIOUS DEVELOPMENTS Most commonly the religious ideals are focused around the animals in which the particular tribe is most reliant. Typically, the fewer the number of species involved in this need for survival, the more likely for there to be a spiritual involvement among the tribe. Often the rituals performed were not community wide but limited to those directly involved in the gathering process.

research

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process david arenou anna choate autumn wallace laura woodhouse

david arenou process

logos For the restaurant logo, I researched the igloo. In Inuit language, the word “igloo” means “house.” These snow or ice houses provide warmth and protection against cold winds or snow storms to people who live in them. Igloos also provide an atmosphere of intimacy. I started with a basic igloo shape but it was not simple enough. So, I developed it and finally came up with an igloo which deals with shadows and lights. It is made of three rounded, very simple shapes. For the retail logo, I wanted to use the same shapes of the igloo logo to create a set and to have a relationship between the two marks. I first came up with the idea of an open book. Then I rotated the shape in order to create a human silhouette but it did not work well. Lastly, I used this idea of rotation, took the igloo logo and turned it 115°. The final mark looks like a vase or a piece of pottery. For the alyeska and miuka typography, I began with Arno Pro, which is a serif font. However, I quickly switched for a sans serif font. I used the Futura Roman in lower case and worked on the kerning. I increased space between letters to make it stronger and more alluring.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Sketches above : igloo shapes evolution - from a basic igloo to the final three rounded shapes igloo.

process . david arenou

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

poster series For the posters system, I took inspiration from native Alaskan totems. These wood sculptures symbolise ancestors or powerful entities which protect a group such as a family or an entire tribe. Totems usually represent animals (like birds or whales) or use human faces. I developed my poster system as a totem. There are three entities, one per poster: a human face, a bear face and a bird face. Some lines make continuity between the posters. The three faces share eyes and arms. So the system works as a set, but the posters can be used separately. Finally, a texture was added at the poster system. This dirty texture emulates wood, ground and rock. It adds depth to the set and translates the core values Rooted and Organic.

Sketches above : posters system with the bird face on the right side, the bear face on the center, and the human face on the left side.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . david arenou

final posters

process . david arenou

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

wall graphics For the model, we decided to work on the reception desk at the entrance of the restaurant. I wanted to create a soothing space, almost humble. I would like the customers to enjoy some peace and quiet, to feel like in an Alaskan forest. The reception desk is made of a dark brown wood which warms the space. Behind this, there is the main wall made of beige concrete and light wood boards. In order to remind emphasize our identity, a dark brown wood sculpted igloo logo is located on the top left side of the wall. Because people with disabilities will use the ramp behind the main wall, I did not want them to feel uncomfortable. Thatâ&#x20AC;&#x2122;s why I put large wood boards on the big wall. These create rhythm and expand this cramped hallway. Lastly, the floor is made of deep blue concrete and multiple slate blue gray tiles. All graphics and material fit with the color palette.

Picture on the right side : rough 3D model made on 3D Studio Max, using real materials and graphics.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . david arenou

3d model

process . david arenou

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

anna choate process

inspiration and concept

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . anna choate

sketches The whale fin motif can often be seen in Native Alaskan art. Therefore, I began my sketching process by exploring this form. I appreciated the simplicity and grace of this image, and as I contorted the original fin-like sketches, I began to see a potential correlation between this shape and a wine glass-like form. I felt this was fitting considering that our restaurant concept included a custom wine label. As I continued my sketching process, I decided to explore the many animal forms used throughout northwestern costal art. After initially creating more obvious and detailed images, I reduced these into more simplistic and abstract forms.

process . anna choate

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

logo and type treatment

Alyeska Alyeska

I found the animal totems seen throughout northwestern costal art especially interesting. Each animal holds unique meaning and symbolism in Native Alaskan culture. While there were several I considered, I found the eagle to be one of the more interesting and dynamic images. The eagle is associated with prestige, status, and power. In addition, eagle down was sprinkled before guests as a symbol of peace and friendship. Eagle feathers were prominent in many ceremonies and dances, and were frequently incorporated into clothing, masks, and headdresses. As I narrowed my logo design, I decided to mirror the image, and show the wings extended in a gesture of welcoming.

Alyeska Alyeska Alyeska Alyeska 2.

Anna M. Choate

Alyeska

Alyeska Alyeska Alyeska Alyeska

Alyeska

Alyeska Alyeska Alyeska 2.

Anna M. Choate

alyeska alyeska alyeska 34

alyeska

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

alyeska miukamiuka

Alyeska

alyeska Alyeska

miuka

alyeska miuka

Alyeska Alyeska process . anna choate

final logos

alyeska Fine Alaskan Cuisine

process . anna choate

miuka Alaskan Art & Local Wines

Team One - â&#x20AC;&#x153;Alyeskaâ&#x20AC;? 35 sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska Anna M. Choate

poster process

alyeska

Fine Alaskan Cuisine

alyeska alyeska 2550 East Colfax Ave Denver, CO 80206 303-355-1112 www.alyeskarestaurant.com

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Fine Alaskan Cuisine

alyeska 2550 East Colfax Ave Denver, CO 80206 303-355-1112 www.alyeskarestaurant.com

process . anna choate

final posters

alyeska

2550 East Colfax Ave Denver, CO 80206 303-355-1112 www.alyeskarestaurant.com

process . anna choate

alyeska

Fine Alaskan Cuisine

Fine Alaskan Cuisine Fine Alaskan Cuisine

Fine Alaskan Cuisine

2550 East Colfax Ave Denver, CO 80206 303-355-1112 www.alyeskarestaurant.com

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

3d model

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . anna choate

For my model I chose to incorporate a cool color palette against the warmth of deep espresso birch wood. My goal was to reflect the natural environment of Alaska: ice, wood, and stone. The wall showcases a repeating pattern of large scale canvas art. These accents serve to visually break up the expansive 18â&#x20AC;&#x2122; wall space, as well as assisting in noise absorption. The smaller divider wall consists of thick glass, roughly cut and textured to resemble an ice block. This partially transparent surface would allow employees to see the silhouette of patrons entering through the rear ramp, while minimizing the back of the birch wood and granite reception desk.

process . anna choate

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

autumn wallace process

logo study

Alyeska

alaskan cuisine

2 alaskan cuisine alaskan cuisine alaskan cuisine

Miuka

alaskan cuisine

local wines & art

2 alaskan cuisine alaskan cuisine alaskan cuisine

alaskan cuisine

3 42

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . autumn wallace

final logo

process . autumn wallace

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

poster study

Alyeska 44

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . autumn wallace

final posters

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45 sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska process . autumn wallace

ALASKAN CUISINE ALASKAN CUISINE

ALASKAN CUISINE

wall graphics

The main image is one called Emergence by a very talented artist, Clarissa Hudson. I contacted her to obtain her permission to use this piece in the restaurant model: Please find below a message submitted by â&#x20AC;&#x2DC;Autumn Wallaceâ&#x20AC;&#x2122; on 10/6/2008 at 4:50 pm Clarissa, I am a Graphic Design student at Rocky Mountain College of Art and Design, I am currently working on a project with a number of other students. The assignment is to create a restaurant, interior and exterior design and signage. Our group has chosen to make an Alaskan themed restaurant, as one of the parts of this assignment we are supposed to build models of our interior space. I would like to request the use of your image, Emergence, as one of the pieces of wall art in our model for our restaurant. Thank you for your time, Autumn Wallace Phone: 720.434.0368 Clarissaâ&#x20AC;&#x2122;s Response: Good evening Autumn: Thank you for seeking permission to use emergence in your model project sounds very interesting - and yes you may! Truly, clarissa

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . autumn wallace

3d model

process . autumn wallace

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

laura woodhouse process

sketches

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . laura woodhouse

picture marks While researching the cultures of Native Alaska, I came across an image of a beautiful sculpture on the Internet. This large piece by Bill Reid, a native Haida artist, is carved out of cedar. “The Raven and the First Men” depicts the story of human creation. According to Haida legend, a raven was on the beach and came across a partly open clamshell; inside were human beings. The raven coaxed the humans to come out and join him in the beautiful world. The humans were hesitant at first, but overcome by curiosity, they came out of the clamshell and became the first Haida people, the first humans. The raven is the most powerful mythical creature in Haida culture. His characteristics include lust, curiosity, and the desire to interfere and change things. I thought the head of this sculpture would make a nice picture mark. It is already very simple, it exemplifies the style of the pacific northwest, and it features the raven. The design I came up with has a nice black and white ratio, and is versatile. However, I didn’t think that the design completely communicated “Alaska” or that it said “This is an Alaskan restaurant.”

process . laura woodhouse

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

picture marks This is the final picture mark I created for Alyeska Restaurant. It features the killer whale, an animal that was very much revered and respected by Alaskan cultures such as the Tlingit. The killer whale was known as the guardian and ruler of the sea, because of its shear size and power. I tried to stay with the classic, stylized designs of the pacific northwest. Originally I traced an image of a carved wooden wall sculpture that I found online. I modified the shapes and strokes to look more organic and harmonious. The mark has a nice 50/50 black and white ratio, and it can easily be reduced. This symbol quickly prompts the thought of seafood, as well as the culture of native Alaska. After finalizing the picture mark, I tried it next to some type treatments. After doing many tests, I decided a sans serif typeface would best communicate our mission statement and values. I also designed a similar logo for our retail venue, Miuka. Ultimately, I differentiated the two by switching the direction of the whale and using color.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . laura woodhouse

type treatments and final logos

ALY E S KA

process . laura woodhouse

MIUKA

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

poster series The posters I created came directly from the Alyeska color palette and the whale picture mark I produced. The series consists of three separate 11” x 17” pages. The three images work together as a set because they all contain an abstracted part of the whale picture mark. The posters can be viewed by themselves, or as a set. The designs follow Alyeska’s core values in that they are modern and organic. Each poster contains two colors that were meticulously selected from the color palette; numerous color tests were done to get the final result. The early versions, on the right, work well together, but the color selections weren’t quite right. The final poster series, on the opposite page, features color selections that have more contrast and use cool, warm, and neutral colors from our palette. We all decided on David’s mark for the final Alyeska logo, which can be seen at the bottom of each poster. Important contact information such as address, telephone number, and web address are also included.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . laura woodhouse

final posters

2550E.COLFAX

process . laura woodhouse

1 800 355 1

ALYESKA.COM

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

3d model Three dimensional models were created for the hostess desk near the front door of the restaurant. My first model features a wood desk with a slate tile facade on the front. Behind where the hostess would stand, there is a panel of frosted glass. Subtle color changing LED lights behind and beneath the glass will add an attractive and alluring ambiance. This is meant to represent the Aurora Borealis, or the Northern Lights. People on the street outside the restaurant would see this feature through the windows and it would attract them inside. On my first model, I did not add anything to the back wall, which is a big part of that space. So I decided to re-do the area, with a warmer, more earthy feel. I kept the slate tile and wood desk, and changed the wall to pine wood paneling, with the igloo part of the logo stained into the wood. I think this wood should be slightly darker and more rustic. On the large back wall, I added three canvases, portraying my whale picture mark. These large scale canvases will absorb sound, greatly reducing the echo problem. I think this version works much better; it is more cohesive, earthy, warm and intimate.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

process . laura woodhouse

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

accessories menu wine labels letterhead, envelope, business card gift bag web pages

by Laura Woodhouse

This sample menu is one of the accessories created for Alyeska Restaurant. The page is 9” x 14” and will be printed on a rich cream heavyweight paper. The design follows the simple, clean, and fresh style that Alyeska has established. Alyeska will serve mainly seafood (such as salmon, halibut, tuna, crab, prawns, and scallops), but dishes featured on the menu also include cheese fondue, salads, pork tenderloin, and top sirloin steak. The menu sheet can be used everyday, but can also be easily edited and changed out. This same page layout will also be used for wine menus and dessert menus.

S TA R T

ERS

Crab Cak

es . pan fried gold en, with a chili ai Battered oli sauce. Wild Pra wns . with Crispy C alamari . a honey fried gold ginger so en, with Broiled y and se Pacific S a lemon same di and dill ai pping sa ea Scallo uce. oli sauce. ps . with Garlic H fuji apples ummus . , fennel with pars and ging ley oil an Dry Jack er in a lig d foccac and Asiag ht cider ia toast po o Chees champa ints. e Fondue . gne sauc served w e. ith sourdo ug h bread SOUP & SAL an d fuji apples ADS . Marinated Mushroo m and Fe garlic an d shallot nn in an Alye el Salad . crim Vine Rip ini ska pino ened To t noir, with and oyster mus m hrooms at o Salad . fresh avoc and olive marinated lightly se oil, acco ado. with fenn as m pa on nied by el, Mixed B goat chee ed and served w aby Fiel ar se m d . , G dr re izzled with and cand ens . toss ied haze ba ed lsamic vin with crea ln ut s. eg m y blue ch ar Dungene eese, ap ss C ple cide dungenes rab and Corn C r vinaigret howder . s crab an te, fuji ap Al d ye co sk pl rn es a’ Chop C s homem bread pu , hop S dding. ade chow der with and crum eafood Salad . braised dungenes bled egg corn, fre s crab, ba on mixed sh Homem y sh greens dr ade Cla izzled with rimp, skewered m Chow prawns, basil vinai der avocado, grette. tomato Tempura

11 15 12 14 10 12

13 12 12 15

MAINS

Top Sirloi n an wild praw d Prawns . an ei gh ns, with a black cu t ounce center Broiled cut flame rrant pino Pacific S br t noir bu ea Scallo tter sauc oiled all natural ginger in ps . to e and se a light ci asonal ve p sirloin with sa der cham over fresh black utéed Crab an getables pepper lin pagne sa d Wild M . gu uc ini, tossed e. ushroom . w ith fuji ap s over Campfire fre pl es, fenn sh egg fe Salmon . el and ttuccine alaskan campfire in a light sockeye style, se saffron cr salmon fill rved with eam sauc et, marin Grilled A baby red e. at laskan S ed in an mashed ocke alaskan potatoes with chin amber ba and seas ese blac ye Salmon Fille . rbeque, onal vege t with he k rice an flambéed Thunderm d season tables. rb compo al vegeta uck Tuna . und butte bles. r and lem balsamic coffee du on dill ai and pick sted alba oli sauce, led ging Applejack er, served core tuna, sear served ed Halibut . with chin ese blac rare, with a hone an alaska All Natur k rice an y sesam n ha lib ut d baby ca al Fennel e sauce, fillet, oven Seed Cru rro baked w ts. Eight Oun sted Por ith fuji ap k Tender ce North ples and loin . se wes brandy. and bour rved with bon dem t Natural Top S roasted irloin . fla i-glace. fuji apples me broile and garli d and to c. pped with frizzled sw eet onio ns

16 10

35 24 23 30 28 26 28 29 32

All items that we serve ar e all natu ral and or Please re ganic. m seafood ember that cons , shellfis h or eggs uming raw or un de may incre ase your r cooked meats, risk of fo poultry, od borne illness.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

accessories

wine labels

accessories

by Anna Choate

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

letterhead, envelope and business card

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

by Autumn Wallace

accessories

gift bag

accessories

by Autumn Wallace

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

web page

by David Arenou

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

accessories

Visitors will be able to access to the Alyeska web site via the address: http://www.alyeska.com The web site uses Alyeskaâ&#x20AC;&#x2122;s identity. Dark brown is the main color. The header is made up of a beige alyeska logo and several aurora borealis pictures. On the home page, on top of the site menu, visitors will find the news, restaurant advertisements and a link to the Miuka web page. There will also be a slide show which exhibits many pictures of the restaurant and its cuisine. The web site will contain information about the restaurant and its history, the menu, an online reservation form and an interactive map of Denver and Colfax. Finally, it will use xhtml/css to allow Google and other web search engines to reference it. Some parts of the site will be in flash, such as the slide show on the home page.

accessories

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

interior design schematic design relationship diagram programming summary finished plan fully renedered space plan reflected ceiling plan model codes and sustainability summary leed checklist specifications

schematic design

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

interior design

relationship diagram

interior design

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

programming summary Documentation of Client Meeting & Site Visit - National Historic Landmark - Original Travertine walls - Maintain look of hard surfaces (more money) - Can’t change exterior-did change windows to doors in bar area - Original windows (metal aluminum) - Mid-century modern look (very linear) - Needs to be more interesting - Open kitchen (food is basis for restaurant) can hear exhaust hood - Must leave wall with old ticket windows - Acoustics still somewhat of a problem- canvas? - Demographic- 50+, more wealthy customers trying to bring in south - Carpet must be steamed once a week - 30 seats in bar area (18 at the bar) - 10 seats in private dining room - 70 seats in main dining area - 40 seats outside - East facing patio is a little chilly (closableheater?) - High volume - Summer days- everyone sits outside, no one inside. Looks empty but not enough room for parties. -Can extend patio south to uncovered area for more sun)

- Window coverings allowed - Specialize in wine tasting - Don’t have a specific competitor. Some are: Neighborhood Flicks Theater, Café Star on Colorado, people going downtown - Signage-people going west and south only Cannot see sign other ways. - Lot of walk-in traffic. People come from Park hill, Capitol hill and Congress park - Mirrors the hours of Tattered Cover Bookstore (11am-10pm Mon-Fri and 11am-11pm Sat,Sun) - Advertise in Tattered Cover - 1 customer exit - Wanted to play of history but not “kitch” - History of Colfax (prostitutes etc.) - Reasonable prices - Security can be a problem- break-ins on freezers and refrigerators outside. No one has come in the restaurant - Bamboo Verde Granite (bar counter material) - Gyp ceilings - Wine tasting, big part/events - Wants office upstairs if possible - In building with other businesses and it feels like a mall

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Native Alaskan Phone Interview - Before Alaska became a part of the United States the population consisted of natives and Russian Orthodox - Natives include interior, northern (Eskimos) and southern tribes - Eskimos primarily eat Muk Tuk, which is whale fat soaked in seal fat, bear (grizzly, black and brown bear), and Moose and Caribou - Southern tribes eat more King Salmon, Red salmon, silver salmon, halibut and king crab - Polar bears are illegally poached still - North is cold, no forest, arctic tundra with 4 months of dark and 4 months of light - Interior is warmer in the summer and freezing in the winter. - South is closer to interior seasons - more wet and mild climate changes - Religion: southerners are more Russian orthodox. There are also some pacific islanders and some left-over native tribes. Most of Alaska is made up of Caucasians, who are mostly conservative Christians - The natives are not technologically savvy in some cases, but most are curious and have the resources to become more knowledgeable due to the influence of Caucasian culture - Natives have gained tons of money from the government

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- Fish are commercially grown - 80% republican voters (nature conservation is not a problem) - Totem poles are iconic of south-east culture - There are not many areas that are easy to farm, so they do not eat a lot of vegetables or fruits - Not good recycling systems - Not a good infrastructure for public transportation. Everything is too spread out unless you are in the middle of the city - There are some train networks, but no common form of transportation

Historic Preservation Lecture 9.10.8 Guest Speaker Juli Voloch, Masters in Historic Preservation - nrhp.com (National Register of Historic Places) - A locally registered landmark is stricter than a nationally registered one - Original floor plan can be found on the registry First, find the nomination or physical report of the building (Resources: Hugh in the RMCAD Library, OAHP, Western History Department @ Denver Public Library or their website) - Need to find criteria that put the building on the registry – architect, style, important event,

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important person, etc. - On the public side (Colfax & Elizabeth) you cannot change the door openings, windows, color, materials, or signage - You can appeal signage on Colfax side of building - There is nothing inside that you cannot change (except for the ticket window wall) - Don’t have to keep the ticket window wall where it’s at as long as you keep it intact - Assume that you can put a glass partition or half wall on outside patio - Light fixtures on exterior need to be inspired by original design of building except for recessed lighting - Can put pin or rope lighting in grout lines or joints - Can hologram mountains, animals, sign or graphic symbol/logo - Anything moveable is possible (umbrellas, retractable awnings, freestanding lighting, lights in ground, etc.) - Fire pits must be 18’ away from the building and must be gas burning - HABS HAER – Documented, hand drafted drawings of existing historical buildings in case of catastrophe or destruction

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

finished plan

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

interior design

fully rendered space plan

interior design

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

reflected ceiling plan

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

interior design

model

interior design

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

codes and sustainability summary 2006 International Building Code Chapter 3 – Use and Occupancy Classification The occupancy classification for Alyeska Restaurant is Assembly Group A-2, Business Group B, and Mercantile Group M. Chapter 8 – Interior Finishes Based on the occupancy classifications and location, the use of interior finish, trim and decorative materials shall limit the allowable flame spread and smoke development. All interior wall and ceiling finishes shall be classified in accordance with ASTM E 84. Chapter 10 – Means of Egress Buildings shall be provided with a means of egress system, or a continuous unobstructed path of vertical or horizontal egress travel from any occupied portions of a building to a public way. The means of egress shall have a ceiling height of not less than 7’-6”. Some design considerations in a means of egress include the limiting of horizontal projections to 4”, specifying a slip-resistant walking surface, posting of occupant load, illumination, door and corridor widths, and handrails. In Alyeska where the occupant load is 396, there must be a minimum of 2 exits per story.

Chapter 11 – Accessibility The design and construction of facilities within the restaurant must be accessible to physically disabled persons. This includes, among other things, accessible entrances, routes for circulation, toilets and lavatories, and wheelchair ramps. In Alyeska, where the seating capacity is 190, it is required that there are 5 wheelchair spaces. Chapter 29 – Plumbing According to Alyeska’s occupant load of 396, there must 6 male water closets, or 2 water closets and 4 urinals, and 6 female water closets, with a minimum of two lavatories for each restroom. A legible sign designating the sex must be placed in a visible location near the entrance.

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Sustainability Summary In considering the sustainability of this project, the most important aspect was reusing what was already there. Instead of reconstructing the building (including the Tattered Cover) the main shape of the existing restaurant was maintained and then expanded from one side. All surfacing materials are manufactured within the United States and are sustainable. The furniture is made of inert materials and is also manufactured in the United States. The custom millwork and custom furniture are made from natural materials with non-toxic glues, stains and resins. In the restrooms, the toilets are dual flush and the urinals are waterless. The general illumination for the restaurant is from fluorescent recessed lighting as well as some of the accent lighting which helps to save energy. The restaurant will be purchasing enough wind energy to supply energy for the entire restaurant.

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leed checklist

LEED for New Construction v2.2 Registered Project Checklist Project Name: Project Address: Yes

Y Yes

Sustainable Sites Y

Yes

Prereq 1 Credit 1 Credit 2 Credit 3 Credit 4.1 Credit 4.2 Credit 4.3 Credit 4.4 Credit 5.1 C Credit 5.2 2 Credit 6.1 Credit 6.2 Credit 7.1 Credit 7.2 Credit 8 ?

Construction C t ti A Activity ti it P Pollution ll ti P Prevention ti Site Selection Development Density & Community Connectivity Brownfield Redevelopment Alternative Transportation Transportation, Public Transportation Access Alternative Transportation, Bicycle Storage & Changing Rooms Alternative Transportation, Low-Emitting & Fuel-Efficient Vehicles Alternative Transportation, Parking Capacity Site Development, Protect or Restore Habitat Si Development, Site D l Maximize M i i Open O S Space Stormwater Design, Quantity Control Stormwater Design, Quality Control Heat Island Effect, Non-Roof Heat Island Effect, Roof Light Pollution Reduction

No N

Required 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Materials & Resources Y

Yes

Prereq 1 Credit 1 1.1 1 Credit 1.2 Credit 1.3 Credit 2.1 Credit 2.2 Credit 3.1 Credit 3.2 Credit 4.1 Credit 4.2 Credit 5 5.1 1 Credit 5.2 Credit 6 Credit 7 ?

Credit 1.1 Credit 1.2 Credit 2 Credit 3.1 Credit 3 3.2 2

Water Efficient Landscaping, Reduce by 50% Water Efficient Landscaping, No Potable Use or No Irrigation Innovative Wastewater Technologies Water Use Reduction, 20% Reduction Water Use Reduction Reduction, 30% Reduction

Energy & Atmosphere Prereq 1 Prereq 2 Prereq 3

5 Points

Fundamental Commissioning of the Building Energy Systems Minimum Energy Performance Fundamental Refrigerant Management

1 1 1 1 1

Indoor Environmental Quality Y Y

Prereq 1 Prereq 2 Credit 1 Credit 2 Credit 3.1 Credit 3.2 Credit 4.1 Credit 4.2 Credit 4.3 Credit 4.4 Credit 5 Credit 6 6.1 1 Credit 6.2 Credit 7.1 Credit 7.2 Credit 8.1 Credit 8.2

17 Points Required Required Required

*Note for EAc1: All LEED for New Construction projects registered after June 26th, 2007 are required to achieve at least two (2) points under EAc1.

Credit 1

Credit 2

Credit 3 Credit 4 Credit 5 Credit 6

Optimize Energy Performance 10.5% New Buildings or 3.5% Existing Building Renovations 14% New Buildings or 7% Existing Building Renovations 17.5% New Buildings or 10.5% Existing Building Renovations 21% New Buildings or 14% Existing Building Renovations 24 5% New Buildings or 17 24.5% 17.5% 5% Existing Building Renovations 28% New Buildings or 21% Existing Building Renovations 31.5% New Buildings or 24.5% Existing Building Renovations 35% New Buildings or 28% Existing Building Renovations 38.5% New Buildings or 31.5% Existing Building Renovations 42% New Buildings or 35% Existing Building Renovations On-Site Renewable Energy 2.5% Renewable Energy 7.5% Renewable Energy 12 5% Renewable Energy 12.5% Enhanced Commissioning Enhanced Refrigerant Management Measurement & Verification Green Power

1 to 10 1 2 3 4 5 6 7 8 9 10 1 to 3 1 2 3 1 1 1 1

Storage & Collection of Recyclables Building Reuse, Reuse Maintain 75% of Existing Walls Walls, Floors & Roof Building Reuse, Maintain 100% of Existing Walls, Floors & Roof Building Reuse, Maintain 50% of Interior Non-Structural Elements Construction Waste Management, Divert 50% from Disposal Construction Waste Management, Divert 75% from Disposal Materials Reuse, 5% Materials Reuse,10% Recycled Content, 10% (post-consumer + ½ pre-consumer) Recycled Content, 20% (post-consumer + ½ pre-consumer) Regional Materials, Materials 10% Extracted Extracted, Processed & Manufactured Regio Regional Materials, 20% Extracted, Processed & Manufactured Regio Rapidly Renewable Materials Certified Wood

Yes

Minimum IAQ Performance Environmental Tobacco Smoke (ETS) Control Outdoor Air Delivery Monitoring Increased Ventilation Construction IAQ Management Plan, During Construction Construction IAQ Management Plan, Before Occupancy Low-Emitting Low Emitting Materials, Adhesives & Sealants Low-Emitting Materials, Paints & Coatings Low-Emitting Materials, Carpet Systems Low-Emitting Materials, Composite Wood & Agrifiber Products Indoor Chemical & Pollutant Source Control Controllability of Systems, Systems Lighting Controllability of Systems, Thermal Comfort Thermal Comfort, Design Thermal Comfort, Verification Daylight & Views, Daylight 75% of Spaces Daylight & Views, Views for 90% of Spaces

Innovation & Design Process Credit 1.2 Credit 1.3 Credit 1.4 C dit 2 Credit ?

Required 1 1 1 1 1 1 1 1 1 1 1 1 1

15 Points Required Required 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Credit 1.1

Yes

13 Points

Water Efficiency

Y Y Y

14 Points

Innovation in Design: Provide Specific Title Innovation in Design: Provide Specific Title Innovation in Design: Provide Specific Title Innovation in Design: Provide Specific Title LEED® Accredited Professional

5 Points 1 1 1 1 1

69 Points Project Totals (pre-certification estimates) Certified: 26-32 points, Silver: 33-38 points, Gold: 39-51 points, Platinum: 52-69 po

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sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

specifications

Item Description: Item Location: Manufacturer: Style Name/Number: Dimensions: Color:

Metal Veneer Bar Booth Niche Front and Table Inlays Chemetal 343 Meteor Custom N/A

Item Description: Item Location: Manufacturer: Style Name/Number: Dimensions: Color:

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

Ceramic Tile Wall Behind Bar Horus Art Millenrighe L 18” W 18” MIR402 Blue

Item Description: Item Location: Manufacturer: Style Name/Number: Dimensions: Color: Upholstery:

Bamboo Chair Mezzanine and Main Dining Area Modern Bamboo Spring Chair H 37” D 21” W 17” Ebony N/A

interior design

Item Description: Item Location: Manufacturer: Style Name/Number: Dimensions: Color:

interior design

Cantilevered Washplane Main Conference under Perimeter Countertop Omvivo Geo Washplane Stone Custom to Fit Carrara Marble

Item Description: Item Location: Manufacturer: Style Name/Number: Dimensions: Color: Lamp:

Ceiling Mount Fixture Private Dining Artemide Logico Triple Nested Ceiling Light W 26” L 26” H 13” Handblown Glass Satin Finish (3) 150 Watt Incandescent

Item Description: tem Location: Manufacturer: Style Name/Number: Dimensions: Color:

Agrifiber Core Wood Door (90 min. fire rating) Restrooms Manager’s Office VT Industries Ideal Wood Door W 3’ H 6’8” Mahogany Ravine Finish

sign & symbol . Restaurant & Retail . Fall 2008 . Alyeska

This book is printed on Hammermill Color Copy . 80 lb cover . 100 brightness Printed at Rocky Mountain College of Art & Design Fonts: Helvetica Neue LT Std Roman Helvetica Neue LT Std Italic Helvetica Neue LT Std Medium Helvetica Neue LT Std Light