Funny Bone Puppet Theater Style Guide
Table of Contents Click on links below to visit page. Values?! What are they? “Colorful� Wording Naughty Words Logos Logo Applications Logotype/Tagline Variations Signature Variations Clear Space Color Scheme Typography Puppets Other Imagery Textures & Shapes Business Cards Flyers Mood Board Signage Contact Information
Values?! Yes! We actually have a few... Funny Bone Puppet Theater is a place where adults can engage in their playful side. Sit back and relax, roll your eyes at the tongue in cheek, politically incorrect side of things. Chuckle at the characters’ offbeat style and quirky mannerisms. Enjoy cocktails and tapas downtown, late night and get your funny bone tickled!
"Colorful" Wording
alternative offbeat playful poltically incorrect quirky tongue in cheek
unconventional
& downright offensive!!!
Naughty Words
boring
bland
conformist
trendy
mainstream
If you hear these words: run!!!
Logos
transparent
single color
full color
Logo applications
door sticker
beer pint glasses, cocktail napkins
white short-sleeved t-shirts
Logotype & Tagline Variations
Logotype & Tagline: fore-shortened, extended, super-extened
Signature Variations
brandmark
brandmark, foreshortened logotype & tag
brandmark, extended logotype
Clear Space
transparent brandmark
single color brandmark
full color brandmark
Clear Space
brandmark, foreshortened logotype & tag
brandmark, extended logotype The following images can be enlarged in this document by by using Command (Mac) or Control (PC) +. The images are screenshots of the native files in Illustrator on the Command (Mac) or Control (PC) +0 setting. Rotate the F and the B until they are at a diagonal. The arc of Funny Bone in the signatures on this page is at 50%. The arc of “Puppet Theater & Comedy Club� is at -76%. Follow the guides and you will be guided!
Color Scheme
Typography
Puppets
Other Imagery
Textures & Shapes
Business Cards
It’s exceptional to make acceptions! One acception to the font and color rules are as follows. The color scheme of the business card is the same as the full color logo. The header is Not tonight I have a headache! as usual but the subheader is Alpha54. There is a black 1 point stroke on the subheader and the tracking is 50 on the subheader and body.
Flyers
This format can be printed or used in email campaigns.
Mood Board
Confused? We are too sometimes! That’s why we have this handy mood board presentation that may answer some basic questions about narrative, style & theme. It can be found here on You Tube.
Signage
Lights, camera, action! Our outdoor signage is a neon sign that contains our super extended name, “Funny Bone Puppet Theater & Comedy Club” in Alpha54, tracking 75 in yellow (RGB 255242-0, CMYK 0-0-100-0). The line is done with .5 stroke, brush is called tapered stroke and the color is magenta (RGB 236-0-140, CMYK 0-100-0-0). And the elipse is made with the same stroke and brush as the line. It’s color is RGB 0-174-239 & CMYK 100-0-0-0.
Contact Information Preguntas? Problemas? Contact the designer: Lydia M. Bobo phone: 562-742-9624 email: lydiaboboartanddesign@gmail.com website: lydiaboboartanddesign.com Or contact Funny Bone directly: phone: 562-123-4567 fax: 562-000-0000 email: funnybonepuppettheater@gmail.com address: 711 Pine Ave., Long Beach, CA 90802 Social Media: Facebook: https://www.facebook.com/funny.bone.puppet.theater Twitter: https://twitter.com/funnybonepuppettheater You Tube: https://www.youtube.com/channel/funnybonepuppettheater