Population: According to the U.S. Census Bureau, our population is increasing in Whatcom County. In our market area, Lynden’s population is 16,551 residents; Ferndale 15,992 residents; Everson 2,967 residents; Nooksack 1,548 residents; and Sumas 1,629 residents.
Readership: Our readers refer to the Tribune & Record throughout the week as a major shopping and informational resource and they often shop locally. The majority of our readers are married, have a college education and own their own home.
Demographics: The average age of Lynden Tribune & Ferndale Record reader is 50 years old. The average household income of readers is just over $78,004. The average number of times a newspaper is read per week is 2.5 times.
CONTACTS
Advertising Rate Policy: The open rate is charged unless the advertiser has signed an Annual Investment Discount Agreement. Payment in advance is required for new advertisers until credit is established. All accounts are on a 30-day net billing cycle. Rates are subject to change without notice. Refer to the enclosed rate card for further details.
Online:
Current news stories, photos and special sections are available at www.lyndentribune. com. Our website is dynamic, mobile friendly and has over 50,000 pageviews per month. We also feature costeffective website advertising, business directory listing opportunities and important community links. A weekly newsletter is sent out each Friday with additional advertising opportunities. Contact our Advertising Department if you are interested in exploring digital advertising options.
Insert Information:
Pre-printed inserts must be scheduled at least 14 days prior to publication. The minimum size is 6” x 8” and the maximum dimensions may not exceed 11” x 11” when folded. Contact the Advertising Manager to schedule your preprinted insert or receive a print and insert quote.
Professional Design Services:
All ads in the Lynden Tribune & Ferndale Record come with complimentary utilization of our awardwinning graphics team. We also offer logo creation, vectorization, and layout for a variety of projects for an hourly fee. Contact our advertising department for a quote.
ADVERTISING RATE CARD
GENERAL INFORMATION
The Lynden Tribune & Ferndale Record is published every Wednesday in Lynden, Washington, by Lewis Publishing Company, Inc.
A Blue Ribbon Newspaper: Member of Washington Newspaper Publishers Association; National Newspaper Association; Lynden and Ferndale Chambers of Commerce; National Federation of Independent Business.
CIRCULATION & DISTRIBUTION
• 5,200 copies of the Lynden Tribune & Ferndale Record are distributed via mail and single copy sales every Wednesday.
DISPLAY ADVERTISING OPEN RATE
(Non-Commissionable)
ATTENTION NATIONAL DISPLAY ADVERTISERS: Recognized national advertising agencies who place advertising orders with the Lynden Tribune & Ferndale Record are to use the net rates listed on this rate card. These rates are non-commissionable. If agency must use gross rate it is $35.50 per column inch, subject to a 15% discount only.
Frequency and contract rates available by request.
Pick-up your Lynden Tribune & Ferndale Record ad and run it in our other Whatcom County publications, increasing your circulation to over 10,000 newspapers! Now it’s easier than ever and very affordable!
ADVERTISING RATES
SPECIAL RATES & DISCOUNTS
OBITUARY NOTICES
PRE-PRINTED INSERTS
Single Sheet Rate....................................$70 per thousand (7¢ each) Multiple Sheet......................................$85 per thousand (8.5¢ each) Contract rates available on request.
size 11” x 11” when folded; minimum size 6” x 8”.
PROFESSIONAL DESIGN SERVICES
All ads in the Lynden Tribune & Ferndale Record come with complimentary utilization of our award-winning graphics team. We also offer logo creation, vectorization, and layout for a variety of projects for an hourly fee. Contact our advertising department for a quote.
ADVERTISING POLICY
Publisher reserves the right to refuse, edit, alter or limit any advertising submitted for publication. No position is sold or guaranteed.
CANCELLATION: Ads which are ordered and set but cancelled before publication will be billed at 25% of open rate.
PROOF: Proofing to the advertiser removes all responsibility for errors in prices or copy from the newspaper when advertiser or agent approves the proof. If customer desires to see ad proof, the copy must be available no later than 4 p.m. Friday.
PUBLISHER’S LIABILITY FOR ERROR: The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
INDEMNIFICATION: The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.
GO LOCAL DIRECTORY
Business & Service Directory
• Online directory listing including a link to your website and mapping to your company location!
• Also includes a listing of your business name & location within our GoLocal ad every week in our Classified section.
Pre-pay/Bill annually - $99 for one year Bill monthly - $16/month
Special Publications
Home & Garden
Health Care Guide
Our annual health care guide is published at the end of June. In this directory, health care professionals will have the opportunity to answer their most frequently asked questions in order to help readers make the very best decisions regarding their health care.
Published in the spring and fall, this special section provides readers with information on home repair, decorating, landscaping and a glimpse into a beautiful local home! It’s a helpful guide to finding products and services for all things home and garden.
Quarterly Sports Highlight
Encore
Annual Progress Edition
The Progress Edition is our annual tribute to the most important news and events that occurred in our community this past year as well as a look at what direction the new year will be taking us!
Did you know that over 50% of our readers are 55 years old and older? This section is dedicated to those readers enjoying a fulfilling, active adult lifestyle. From local events to new hobbies and adventures, this section covers it all.
Northwest Washington Fair Magazine
Our annual tribute to the Northwest Washington Fair is published every August. Readers look forward to receiving the entertainment previews, schedule of events and local features highlighting this very popular event.
