Something Curious

volume / 001

something

/

curious

portfolio of lyndi priest

portfolio of lyndi priest

1 2 3 4 5 6 7 8

2012

something

/

curious

portfolio of lyndi priest

volume no.

001

â€

something /

curious

o n ly the

curious h av e something to find.

/

unknown

1 2 3 4 5 6 7 8

introduction hello, stranger

in a

/

nutshell p r o j e c t t o ta l

/

008

student info

/

name ly n d i p r i e s t

school academy of art university

sign leo

about W h at

/ makes

explore

the

people

curious?

unknown?

is

Why

do

curiosity

a

individuals m o t i vat i o n

or a drive? curiosity is defined as the arousal, dir e c t i o n a n d p e r s i s t e n c e o f c r e at i v i t y; a n i n t e r n a l s tat e o r c o n d i t i o n t h at a c t i vat e s i m a g i n at i o n a n d g i v e s i t d i r e c t i o n t h at e n e r g i z e s a n d l e a d s g o a l o r i e n t e d b e h av i o r . i t c a n b e d e f i n e d a s a v i go r o u s e f fo rt to wa r d a n u n k n o w n go al ; to c au s e a n d gu i d e the

m o v e m e n t.

s i m p ly

p u t,

Curiosity

is

a

need,

a

thirst and desire for knowledge. this collection of projects are very much my own curiosities—a c o l l e c t i o n o f w o r k t h at va r y ' s f r o m o n e a n o t h e r , v i s u a l ly r e p r e s e n t i n g a s o l u t i o n f o r e a c h p r o b l e m given. for every question, there is an answer, and e v e r y o n e o f t h e s e c u r i o s i t i e s r e p r e s e n t s t h at s o l u t i o n i n t h e i r v e r y o w n u n i q u e a n d d i s t i n c t w ay.

1 2 3 4 5 6 7 8

curiosit y no. /

004

003

pa g e 0 7 3

pa g e 0 5 9

something /

curiosit y no. /

â€

pa g e 0 4 5

pa g e 0 1 1

lyndi priest

002

001

of

curiosit y no. /

curiosit y no. /

portfolio curious

collection

keywords

/

e x p e r i m e n ta l colorful retro i n s ta n ta n e o u s e d u c at i o n a l local classic

pa g e 1 3 7

008 curiosit y no. /

pa g e 1 1 9

007 curiosit y no. /

pa g e 1 0 5

006 curiosit y no. /

curiosit y no. /

005

pa g e 0 8 7

a lt e r n a t i v e

portfolio

of

lyndi priest

1 2 3 4 5 6 7 8

â€

something /

curious

“

curiosity about life in all aspects is the secret of g r e at c r e at i v e people.

� leo burnett

008 / 009

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

5

6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

10

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

something

/

e x p e r i m e n ta l 001 / 008

no. /

p r o j e c t d e ta i l s

/

objective c r e at e a p r o m o t i o n a l k i t f o r a t y p e fa c e a n d its distributor

typefaces uni sans, kettler

key words technical e d gy e x p e r i m e n ta l glitchy electric modern

dat e

/

fal l 2 0 1 1

deliverables

/

uni sans promo book uni sans specimen book uni sans website typographic poster kinetic type video

description

problem

/

t h i s e x p e r i m e n ta l t y p e p r o j e c t r e q u i r e d

a c o n c e p t t h at r e f l e c t e d t h e t y p e fa c e ’ s s t r u c t u r e a n d m e a n i n g . l o o k i n g at u n i s a n s , y o u c a n s e e t h at it’s a very unified structure—no breaks or serifs. t h e p u r p o s e o f i t s c o n s t r u c t i o n wa s to b e a b l e to u s e t h e t y p e fa c e f o r b ot h t e x t a n d h e a d l i n e s i z e — i t c o u l d b e u s e d at s u c h a s m a l l s i z e , t h e b o d y of type itself can form into a single shape. this c r e at e d t h e i d e a o f u n i t y a n d t h e r e p e r c u s s i o n s of division.

solution

t o c l e a r ly v i s u a l i z e m y c o n -

c e p t, i c o m p a r e d t h e s t r u c t u r e o f u n i s a n s t o t h a t of a computer's coding. using a “cause and effect approach,

the

promo

book

r e v o lv e s

around

the

r e p e r c u s s i o n s o f f a u lt y p r o g r a m m i n g a n d s t r u c t u r e — g l i t c h i n g a n d e r r at i c t h e m e s . t h e s p e c i m e n b o o k ' s d e s i g n i s t h e s o l u t i o n t o t h e f a u lt y s t r u c t u r e — h a r m o n i o u s d e s i g n a n d u n i t y.

010 / 011

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

5

6

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8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

012 / 013

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

5

6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

014 / 015

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

5

6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

016 / 017

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

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4

5

6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

018 / 019

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

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t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

020 / 021

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

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8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

022 / 023

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

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4

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7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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14

WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

024 / 025

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

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t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

026 / 027

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

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7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

028 / 029

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

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t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

030 / 031

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

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8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

032 / 033

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

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4

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7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

034 / 035

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

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4

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7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

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WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

036 / 037

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

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6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

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14

WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

038 / 039

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

5

6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

10

11

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14

WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

040 / 041

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e typography 4

durAtion

1

2

3

4

5

6

7

8

t i t l e u n i s a n s p r o m o t i o n a l pa c k a g e

9

10

11

12

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14

WeeKs

i n s t r u C t o r a r i e l g r ay

category typographic design

042 / 043

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

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14

WeeKs

i n s t r u C t o r t o m m c n u lt y

category pa c k a g e d e s i g n

something

/

i n s ta n ta n e o u s 002/ 008

no. /

p r o j e c t d e ta i l s

/

objective c r e at e a s k i n c a r e o r cosmetics line based off o f a b r a n d t h at h a s n o t already done so

typefaces h e lv e t i c a n e u e

key words minimalistic modern gender neutral high-end

dat e

/

spring 2011

deliverables

/

7-piece cosmetic set 1 - d i s p l ay s ta n d

description

problem

/

p o l a r o i d i s W e l l - k n o W n f o r i n s ta n ta n e o u s

r e s u lt s , s i m p l i c i t y, a n d t h e i r a f f i l i a t i o n W i t h t h e y o u n g e r g e n e r at i o n s , s o i t h o u g h t i t Wa s t i m e t o g i v e t h e m a f r e s h , m o d e r n l o o k t h at W o u l d a p p e a l to an even broader demographic—keeping in mind t o m a i n ta i n a h i g h e r - e n d l o o k t h at r e f l e c t e d t h e i r q u a l i t y r e s u lt s .

solution

choosing polaroid, i de-

c i d e d t o e x c h a n g e i t ' s v i n ta g e i m a g e f o r a m o r e m o d e r n l o o k . i t h o u g h t i t b e s t t o p o r t r ay t h e i r e a s y u t i l i z at i o n W i t h m i n i m a l i s t i c d e s i g n a n d c o l o r . W i t h c a r e f u l t h o u g h t, i d e c i d e d t o c a l l t h e i r n e W l i n e , "polaroid

prism,�

a

cosmetics

line

With

'photo-

r e a d y ’ r e s u lt s f o r b o t h m e n a n d W o m e n . t h e i r n e W , overall look is a sleek and minimalistic design, a r e f l e c t i o n o f t h e b r a n d ' s e a s y u t i l i z at i o n .

044 / 045

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

046 / 047

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

048 / 049

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

050 / 051

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

052 / 053

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

054 / 055

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 3

durAtion

1

2

3

4

5

6

7

8

t i t l e p o l a r o i d c o s m e t i c pa c k a g i n g

9

10

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WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

056 / 057

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

2

3

4

5

6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

7

8

9

10

11

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14

WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

something

/

retro 003/ 008

no. /

p r o j e c t d e ta i l s

/

objective c r e at e a n d b r a n d a fictitious bar with a 'retro' theme

typefaces tungsten, verlag

key words retro inviting t h e m at i c neon

dat e

/

spring 2011

deliverables

/

brandmark business card 3 brandmark a p p l i c at i o n s

description

problem

/

w i t h t h e i n t e n t t o c r e at e a t h e m at i c b u s i -

n e s s i d e n t i t y, i d e c i d e d u p o n a 1 9 6 0 ’ s b o m b s h e lt e r t h e m e b a s e d i n l o c al s a n f r a n c is c o . m y go al wa s to

c r e at e

a

bar

&

brasserie

t h at

reflected

the

r e t r o t h e m e — v i a c l a s s i c c o c k ta i l s a n d f u n c o l o r s c h e m e s — w h i l e m a i n ta i n i n g s a n F r a n c i s c o ’ s l o c a l charm.

solution

i wa n t e d to b r i n g o u t t h e r e t r o

t h e m e w i t h o u t i t b e i n g t o o ‘ k i t s c h y, ’ w h i l e b a l a n c i n g i t o u t w i t h a d o w n t o e a r t h c o z i n e s s t h at y o u c a n o n ly f i n d i n y o u r l o c a l b r a s s e r i e . t o g e t h e r , i t w a s a c o m b i n a t i o n o f w a r m w o o d s a n d b r i g h t ly c o l o r e d e l e m e n t s t h a t r e s u lt e d i n t h e f i n a l l o o k a n d . f e e l t h e t y p e fa c e s c h o s e n w e r e m o d e r n y e t r e m i n i s c e n t o f r e t r o t h e m e s , a n d pa i r e d w e l l w h e n a p p l i e d t o m u lt i p l e t y p e s o f s u r f a c e s a n d s u b s t a n c e s .

058 / 059

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

2

3

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6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

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WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

060 / 061

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

2

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5

6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

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WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

062 / 063

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

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5

6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

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WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

064 / 065

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

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5

6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

7

8

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WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

066 / 067

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

2

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5

6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

7

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

068 / 069

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course identity 2

curious

durAtion

1

2

3

4

5

6

t i t l e t h e fal l o u t b a r & b r a s s e r i e

7

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r gordon mortensen

category identity / branding

070 / 071

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

something

/

e d u c at i o n a l 004/ 008

no. /

p r o j e c t d e ta i l s

/

objective d e s i g n a n e n v i r o n m e n ta l newsletter

typefaces adobe caslon pro, tungsten, verlag

key words e n v i r o n m e n ta l duo-tone recycled i n f o r m at i v e

dat e

/

fal l 2 0 1 0

deliverables

/

one double-sided

description

/

problem

newsletter

f o r t h i s p r o j e c t, m y g o a l w a s t o c r e a t e

a n e n v i r o n m e n t a l ly c o n s c i o u s n e w s l e t t e r t h a t i n f o r m s r e a d e r s o f e a r t h ' s e n v i r o n m e n ta l s tat e — i n t w o c o l o r s o r l e s s . i a l s o wa n t e d t o m a i n ta i n a s i m p l e , y e t u n c o n v e n t i o n a l s t y l e t h at wa s b o t h v i s u a l ly a n d m e n t a l ly s t i m u l a t i n g . as

how

most

newsletters

are

solution

seeing

i n f o r m at i o n - h e av y

a n d l a c k a n y t h i n g v i s u a l ly i n t e r e s t i n g , i f o u n d i t b e s t t o k e e p t h e i n f o r m at i v e n e w s l e t t e r a s s i m p l e a s p o s s i b l e . i t wa s a m at t e r o f o r g a n i z i n g s tat i s t i c s i n t o i n f o g r a p h s a n d i n f o r m at i o n i n t o a n u n d e r s ta n d a b l e h i e r a r c h y. d e v i at i n g a w ay f r o m t h e s ta n d a r d

newsletter

by

mixing

type,

infographs

and imagery together proved to make it both visua l ly i n t e r e s t i n g a n d u n d e r s t a n d a b l e .

072 / 073

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

074 / 075

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

076 / 077

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

078 / 079

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

080 / 081

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

082 / 083

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 1

curious

durAtion

1

2

3

4

5

6

7

t i t l e earthbound & down newsletter

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

084 / 085

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

something

/

colorful 005/ 008

no. /

p r o j e c t d e ta i l s

/

objective design a seasonal promotional book for an existing business

typefaces futura, knockout

key words colorful o r ga n i c geometric feminine contemporary

dat e

/

fal l 2 0 1 1

deliverables

/

o n e PROMOTIONAL BOOK

description

/

problem

mac

cosmetics

is

well

known

for

their

e d gy s t y l i n g a n d c a m pa i g n s , s o i t h o u g h t i t a p p r o p r i at e t o c r e at e a s e a s o n a l p r o m o t i o n t h e y h av e never done before, while executing it in a manner t h at i s u n c o n v e n t i o n a l a n d e d gy.

solution

choos-

i n g m a c c o s m e t i c s b r a n d a s m y p r o j e c t ' s f o c a l p o i n t, i c a m e u p w i t h t h e i d e a o f c r e at i n g a n o r g a n i c l i n e , w h i c h t h e y ' v e n e v e r d o n e b e f o r e . t h e y h av e a lway s b e e n k n o w n f o r t h e i r i n n o vat i v e a n d c r e at i v e a p p r o a c h e s t o t h e i r p r o m o t i o n s , SO r a t h e r t h a n g o i n g w i t h t h e av e r age n e u t r al c o l o r s a n d o r ga n i c t e x t u r e s TO PORTRAY THE n a t u r a l INGREDIENTS , i d e c i d e d t o t r u ly e m b r a c e m a c ' s e d g y i m a g e a n d j u x t a p o s e t h e ORGANIC MATERIALS w i t h b r i g h t c o l o r s , d r a m a t i c p h o t o g r a p h y, a n d a b s t r a c t i o n . t h e r e s u lt s b e i n g a n e c l e c t i c a r r ay o f f e m i n i n i t y f u n , a n d i n n o vat i o n .

086 / 087

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

088 / 089

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

090 / 091

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

092 / 093

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

094 / 095

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

096 / 097

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

098 / 099

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

100 / 101

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

Course print 2

curious

durAtion

1

2

3

4

5

6

7

t i t l e m . a . c c o s m e t i c s o r ga n i c p r o m ot i o n al

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r e s Z t e r t. c l a r k

category print design

102 / 103

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

something

/

close to home 006/ 008

no. /

p r o j e c t d e ta i l s

/

objective redesign a publishing house's identity

typefaces archer, tungsten

key words classic wa r m timeless local

dat e

/

spring 2009

deliverables

/

new logo b r a n d i n g a p p l i c at i o n s publisher's poster

description

problem

/

choosing the local san francisco publish-

i n g h o u s e , c i t y l i g h t s , f o r m y p r o j e c t, i w a n t e d t o p o r t r ay t h e c i t y i n a r e c o g n i z a b l e m a n n e r w h i l e m a i n ta i n i n g t h e p u b l i s h e r ' s t i m e l e s s a n d o l d s t y l e characteristics.

solution

i chose city lights

pub-

l i s h e r s b e c a u s e o f t h e i n v i t i n g at o m o s p h e r e a n d l o c al c h a r m . i wa s i n s p i r e d b y t h e m o s a i c a rt wal l s around the publisher's house as well as the amazi n g v i e w o f t h e n i g h t t i m e s k y i n t h e h i l ly a r e a . t h e b r a n d m a r k i c r e at e d r e f l e c t s t h e c l a s s i c t o u c h e s o f c i t y l i g h t s a s w e l l a s t h e l o c at i o n o f t h e p u b lishing

house,

which

is

near

the

transamerica

building. the poster i designed reflects the view of the north beach area as well as the common mosaic styled art

104 / 105

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

106 / 107

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

108 / 109

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

110 / 111

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

112 / 113

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

114 / 115

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e graphic design 2

durAtion

1

2

3

4

5

6

7

8

9

t i t l e city lights publishers rebranding

10

11

12

13

14

WeeKs

i n s t r u C t o r l a u r a m i lt o n

category branding / identity

116 / 117

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

category pa c k a g e d e s i g n

something

/

comforting 007/ 008

no. /

p r o j e c t d e ta i l s

objective

/

redesign an existing b r a n d ' s t e a c o n ta i n e r s

typefaces a r c h e r , k n o c k o u t, baskerville

key words classic whimsical timeless d e ta i l e d traditional

dat e

/

fal l 2 0 1 0

deliverables

/

a s e t o f t e a c o n ta i n e r s

description

/

problem

kusmi

teas

a n d t e a b a g ta g s

is

a

well-known

brand

t h at

h a s b e e n a r o u n d fo r o v e r a h u n d r e d y e a r s . h av i n g b e e n s u p p l i e r s o f t e a o v e r t h e s e m a n y g e n e r at i o n s , i t d e e m e d i m p o r ta n t t o c a r r y o n t h at t r a d i t i o n a l a s p e c t, w h i l e i n c o r p o r a t i n g m o d e r n a n d w h i m s i c a l e l e m e n t s t o at t r a c t a n e v e n b r o a d e r d e m o g r a p h i c .

solution

a f t e r d e c i d i n g t o m a i n ta i n t h at c l a s s i c

i m a g e k u s m i h a s b e e n s o w e l l - k n o w n f o r , i u p d at e d i t s l o o k b y pa i r i n g i t w i t h a va r i at i o n o f c o n t e m p o r a r y v e c t o r pat t e r n s a n d g i v i n g i t a s i m p l e , y e t b r i g h t, c o l o r s c h e m e . w i t h o u t d r a s t i c a l ly c h a n g i n g i t s p r o f i l e , i s u c c e s s f u l ly r e t r o f i t t e d k u s m i ' s image with a clean and modern look without sacrificing the class.

118 / 119

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

120 / 121

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

122 / 123

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

124 / 125

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

126 / 127

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

128 / 129

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

130 / 131

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

132 / 133

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

C o u r s e pa c k a g e d e s i g n 2

durAtion

1

2

3

4

5

6

7

8

t i t l e k u s m i t e a r e pa c k a g i n g p r o J e c t

9

10

11

12

13

14

WeeKs

i n s t r u C t o r t o m m c n u lt y

c a t e g o r y pa c k a g e d e s i g n

134 / 135

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

Course print 1

durAtion

1

2

3

4

5

6

t i t l e the xx tour book 2011

7

8

9

10

11

12

13

14

WeeKs

i n s t r u C t o r troy alders

category print design

something

/

a lt e r n a t i v e no.

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p r o j e c t d e ta i l s

/

objective d e s i g n a 1 6 - pa g e t o u r b o o k for musician of choice

typefaces h e lv e t i c a n e u e

key words minimalistic dark t r a n s pa r e n t e d gy e x p e r i m e n ta l

dat e

/

fal l 2 0 1 0

deliverables

/

a 1 6 - pa g e t o u r b o o k one vinyl record

problem

t o u r b o o k s u s u a l ly c o n s i s t o f w e l l - k n o w n

p l a t i n u m l e v e l m u s i c i a n s . f o r t h i s p r o j e c t, i w a n te d t o c r e at e a l o o k f o r a b a n d b e f o r e t h e y e s ta b l i s h e d o n e f o r t h e m s e lv e s . t h e b a n d i c h o s e , t h e x x , i s a b a n d t h at h a s n ' t q u i t e h i t t h e p l at i n u m l e v e l , o r w o u l d e v e n e x p e c t to h av e t h e i r o w n to u r b o o k . . y e t.

solution

the

xx,

is

an

e n i g m at i c

band

t h at

d o e s n ' t q u i t e f i t i n to a n y s p e c i f i c g e n r e . i wa n t e d to design something for this unusual, independent band without it being too flashy or expected, so i c a m e u p w i t h a m i n i m a l i s t i c d e s i g n t h at r e f l e c t e d t h e i r d a r k , b u t o p t i m i s t i c s o u n d s . i ' v e n o t i c e d t h at their

music

lacks

color,

but

va r i e s

in

tone

and

va l u e s , s o t h at ' s w h at i ' v e a p p l i e d t o t h i s d e s i g n . i f e lt t h a t a m i n i m a l i s t i c a p p r o a c h t o t y p o g r a p h y well reflected the sporadic echoes in their music a s w e l l a s t h e i r a i r y p e r s o n a l i t y.

136 / 137

portfolio

of

lyndi priest

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durAtion

1

2

3

4

5

6

t i t l e the xx tour book 2011

7

8

9

10

11

12

13

14

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i n s t r u C t o r troy alders

category print design

138 / 139

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

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something /

curious

Course print 1

durAtion

1

2

3

4

5

6

t i t l e the xx tour book 2011

7

8

9

10

11

12

13

14

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i n s t r u C t o r troy alders

category print design

140 / 141

portfolio

of

lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

â€

something /

curious

Course print 1

durAtion

1

2

3

4

5

6

t i t l e the xx tour book 2011

7

8

9

10

11

12

13

14

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i n s t r u C t o r troy alders

category print design

142 / 143

portfolio

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lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

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something /

curious

Course print 1

durAtion

1

2

3

4

5

6

t i t l e the xx tour book 2011

7

8

9

10

11

12

13

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i n s t r u C t o r troy alders

category print design

144 / 145

portfolio

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Curiosity no. 1 2 3 4 5 6 7 8

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something /

curious

Course print 1

durAtion

1

2

3

4

5

6

t i t l e the xx tour book 2011

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8

9

10

11

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i n s t r u C t o r troy alders

category print design

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lyndi priest

Curiosity no. 1 2 3 4 5 6 7 8

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something /

curious

Course print 1

durAtion

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3

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6

t i t l e the xx tour book 2011

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something /

curious

/

Curiosity no. 1 2 3 4 5 6 7 8

course

---------------

title

logo collection

instructor

---------------

category identity / branding

something

/

extra no.

/

---/ ---

projects

/

city lights: books & publishers the bar jb

fallout: & brasserie mechanics

pinnacle

renovations

smoking joker: film productions kusmi j&B

teas

bicycle

earthbath: all natural

guru petcare

pure skincare (group project) sonoma

life

&

style

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â€

Curiosity no. 1 2 3 4 5 6 7 8

something /

course

curious

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title

logo collection

instructor

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category identity / branding

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â€

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course

curious

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title

logo collection

instructor

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category identity / branding

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â€

Curiosity no. 1 2 3 4 5 6 7 8

something /

course

curious

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title

logo collection

instructor

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category identity / branding

156 / 157

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something /

course

curious

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title

logo collection

instructor

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category identity / branding

158 / 159

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Curiosity no. 1 2 3 4 5 6 7 8

something /

course

curious

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title

logo collection

instructor

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category identity / branding

160 / 161

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lyndi priest

â€

something /

1 2 3 4 5 6 7 8

curious

* goodbye

thank

/

you

family

mom, i’m thankful for your endless sup-

port love, and everything else in between. you’re t h e r e a s o n w h y i c a l l m y s e l f a n a r t i s t, a n d i t h a n k y o u f o r t h at e v e r y d ay. d a d , y o u ’ v e g i v e n m e d r i v e and

stubbornness—i

wouldn’t

h av e

in

succeeded

s c h o o l w i t h o u t o u t i t. l e a h a n d l a n a e ; y o u g u y s aren’t just my sisters, but my best friends...and y o u ’ r e t h e o n ly o n e s a s s t r a n g e a s i a m . i l o v e y o u both very much

friends

a m a n d a d a y, m y s i s t e r f r o m a n o t h e r m i s -

t e r y o u r d r i v e a n d ta l e n t h a s a l way s i n s p i r e d m e t o b e a s g r e at a d e s i g n e r a s y o u a r e ( a s i s t r a d i t i o n ) y o u ’ l l a l way s b e m y pa r t n e r i n c r i m e . l o v e y o u , s t i n k s . j o h n b o y; t h r o u g h t h e t h i c k a n d t h i n , y o u ’ v e a lway s b e e n b y m y s i d e . y o u ’ v e d o n e s o m u c h more for me than i can ever thank you for, and i l o v e y o u w i t h a l l o f m y h e a r t. w i t h o u t y o u r s u p p o r t a n d i n f i n i t e a m o u n t o f pat i e n c e , i w o u l d n o t b e w h e r e i a m t o d ay. t o m y f r i e n d s , o l d a n d n e w — e s t e v a n , r i c k y, b r i t t a n y, a l l i a n d r o o m i e s — i c a n ’ t thank you enough for all the love friendship and support you’ve given me. thank you

instructors

m a r y s c o t t , t o m m c n u lt y , s a m i s a a u d ,

e s z t e r c l a r k , a n d a l l o f t h e i n s t r u c t o r s t h at h av e guided me through the design process with their pat i e n c e a n d s k i l l , t h a n k y o u . w i t h o u t y o u r e x c e p t i o n a l t a l e n t a n d c o n s i d e r a t i o n , i w o u l d b e l o s t.

* production notes

portfolio

/

something curious designer ly n d i p r i e s t ly n d i . p r i e s t @ g m a i l . c o m +1.916.690.0071 priestdesigns.com

binding / printing blurb.com

typefaces adobe caslon pro lekton uni sans light

paper stock p r o l i n e u n c o at e d m at t e pa p e r

software a d o b e c r e at i v e s u i t e c s 5 ]

instructor

/

mary scott academy of art university school of graphic design 79 neW montgomery street san francisco, ca 94111

1 2 3 4 5 6 7 8

o n ly the

curious h av e something to find.

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