Total RF Serum by lynettecbolton

PRODUCT LAUNCH GUIDE

TOTAL RF SERUM

ENERGIZE YOUR SKIN + YOUR BUSINESS

A Total Transformation In Anti-Aging

T H E T O TA L R F S E R U M O P P O R T U N I T Y Learn about how our latest, groundbreaking innovation can help energize your business. Total RF Serum Business Results

G E T T O TA L LY I M M E R S E D I N T O TA L R F S E R U M Get familiar with our newest serum from key terms to the technology that powers its totally transformative results. Who It’s For How It Works What Makes It Unique Sustainability Real Results

YO U R AC T I O N P L A N Use this space to jot down ideas + brainstorm actionable ways you can start getting the word out about Total RF Serum. Sales Training: Share. Start. Repeat. Language Examples Prioritize Your Reach-Outs + Activity

Dr. Katie Rodan + Dr. Kathy Fields believe everyone deserves the best skin of their life. Total RF Serum addresses all key signs of aging and energizes surface skin cells to deliver stronger, healthier, more resilient skin. 2

ENERGIZE YOUR BUSINESS

The Total RF Serum Opportunity Experts in our Berkeley Innovation Center partnered with leading scientists from around the world to develop our most comprehensive anti-aging serum yet. Total RF Serum features our proprietary, patent-pending RF TriEnergy Complex. This exclusive technology energizes millions of surface skin cells to address all the key signs of aging: elasticity, firmness, plumpness, fine lines, skin texture, even skin tone, radiance, hydration, softer, more supple skin, reduced pores and revitalized skin. THE KEY TO DISRUPTING THE GLOBAL SKINCARE INDUSTRY ⊲ In the U.S., face serum is a $620M premium market with sales growing in 2021.* ⊲ Anti-aging is the largest facial care segment in the U.S. and Canada.** ⊲ Anti-aging is the second largest facial care segment in Australia and is expected to grow over the next 5 years.** T H E I N D U LG E N C E TO YO U R S E L F - C A R E M O M E N T ⊲ Consumers are looking for personal moments to distance themselves from hyper-stressful situations and are spending more time on self-care routines.† OUR FIRST REFILLABLE PRODUCT ⊲ Sustainability will be more important: 2 in 3 people think it will be more important than before to reduce their personal usage of single-use plastic.‡

*NPD 2020, 2021 **Eurominitor R+F Addressable Market 2020 †Mintel 2020 ‡GWI 2020

BENEFITS

PRICING

Get Totally Immersed In Total RF Serum

Total RF Serum Our most comprehensive anti-aging serum revitalizes skin to be stronger, healthier + more resilient at every level.

D I D YO U K N OW ? Over time, surface skin cells are compromised by age and environmental factors, losing energy and their ability to turn over. Having the optimal level of energy helps slow the effects of skin aging.

NEW!

U.S.

$131

$157

$175

131

CAN

$152

$182

$203

152

Total RF Serum

30 mL / 1.0 Fl. Oz. U.S.

WHO IT’S FOR Anyone looking for total anti-aging: this comprehensive serum addresses all the key signs of aging in one product.

122

AUS JP

Total RF Serum targets all key signs of aging:

ELASTICITY

FIRMNESS

PLUMPNESS

NEW!

30 mL / 1.0 Fl. Oz. U.S.

SKIN TEXTURE

EVEN SKIN TONE

$179

$215

$239

¥19,300 ¥ 23,200 ¥ 25,800

162.72

17,545

U.S.

$111

$133

$148

111

CAN

$129

$154

$172

129

Total RF Serum Refill

FINE LINES

104

AUS

RADIANCE

REDUCED PORES

H Y D R AT I O N

SOFTER, MORE SUPPLE SKIN

$152

$182

$203

¥16,300 ¥ 19,600 ¥ 21,800

138.18

14,818

R E V I TA L I Z E D SKIN

THE SCIENCE

THE INGREDIENTS

How It Works

What Makes It Unique

Skin energy is crucial for reviving and maintaining an overall youthful looking complexion. Over time, surface skin cells are compromised by age and environmental factors, losing energy and their ability to turnover. Having the optimal level of energy helps slow the effects of skin aging.

RF TriEnergy Complex blends Sandalwood, Indian Kino Extract and Omega-6 Fatty Acid into a unique ratio for maximum potency. This patent-pending blend ensures the powerful ingredients work synergistically for ultimate optimization of anti-aging skin benefits, in an efficacious way that the individual ingredients do not.

Enter RF TriEnergy Complex. Our new exclusive technology combines scientific + natural ingredients to energize millions of surface skin cells by 200% to address all key signs of skin aging. Skin is reinvigorated with strength and vitality, ultimately looking younger.

Total RF Serum contains:

O M E G A- 6 F AT T Y A C I D Serves as a building block to help create a supple, plumper-looking complexion

Refillable

INDIAN KINO E X T R AC T

Packaging

Helps skin look more even-toned

Encourage repurchase with a refillable vial of our most comprehensive anti-aging serum. Delivering on Environmental Sustainability Goals (ESG) 90% of Total RF Serum package is made from recyclable materials* 74% less packaging used when purchasing refill* Using refill would save 26,600 pounds of packaging**

S A N D A LW O O D CALCIUM + CERAMIDES

Helps minimize the look of fine lines

Help fortify skin’s barrier to restore strength + resilience

*By weight **Based on sales forecast

V I S I B L E T R A N S F O R M AT I O N

Real Results I N S T A N T LY * *

T O TA L R F S E R U M

82% HAD PLUMPER-LOOKING + SMOOTHER SKIN

S T U D Y PA R T I C I PA N T 7 9 % H A D M O R E E L A S T I C , R E S I L I E N T, B O U N C Y + M O R E S U P P L E S K I N

7 4 % N O T I C E D M O R E R A D I A N T, L U M I N O U S , G L O W I N G S K I N

AFTER 4 WEEKS* 86% HAD FEWER FINE LINES

81% NOTICED FIRMER SKIN

75% NOTICED MORE EVEN-LOOKING SKIN TONE

AFTER 8 WEEKS* 8 3 % S A I D S K I N I S M O R E R E V I TA L I Z E D

83% NOTICED MORE REFINED SKIN TEXTURE

81% HAD STRONGER, MORE RESILIENT SKIN

Before

After 8 Weeks*

72% HAD SOFTER, MORE SUPPLE SKIN

*Based on an 8-week U.S. clinical and consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet. **Based on a 16-week U.S. clinical and consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.

Unretouched photos. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.

B O O S T Y O U R R E S U LT S

Ultimate Regimen Add-On R E D E F I N E R E G I M E N + T O TA L R F S E R U M

R E V E R S E R E G I M E N + T O TA L R F S E R U M

+ 9 7 % N O T I C E D M O R E R A D I A N T, L U M I N O U S , G L O W I N G S K I N AND HAD FEWER FINE LINES AFTER 8 WEEKS**

100% HAD FEWER FINE LINES AFTER 4 WEEKS*

95% HAD SMOOTHER SKIN AFTER 4 WEEKS*

S T U D Y PA R T I C I PA N T

Before

S T U D Y PA R T I C I PA N T

After 8 Weeks*

Before

After 8 Weeks*

Unretouched photos. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.

**Based on an 16-week U.S. clinical and consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.

R+F SERUM PORTFOLIO

Use the table below to help decide which serum— or serums—are right for you and your Customers! CONCERNS TO LISTEN FOR

D R Y N E S S + D E H Y D R AT I O N

LOSS OF FIRMNESS, UNEVEN SKIN TONE, FINE LINES + WRINKLES

ALL KEY SIGNS OF AGING

AC T I V E H Y D R AT I O N S E R U M

INTENSIVE RENEWING SERUM

T O TA L R F S E R U M

Super-hydrator instantly increases skin’s hydration level by 200% + keeps it there for 8 hours after just one use. Use morning + night.

Clinical-strength nighttime complex empowers skin’s natural renewing process for lifted, younger-looking skin. Use only at night.

Groundbreaking anti-aging serum comprehensively + totally revitalizes for stronger, healthier, more resilient skin. Use morning + night. Refill available.

SUGGEST

W H AT T O S H A R E

Layer Multiple Serums

S T U D Y PA R T I C I PA N T

I F L A Y E R I N G , A P P LY I N T H E FOLLOWING ORDER:

L AY E R I N T E N S I V E R E N E W I N G S E R U M + T O TA L R F S E R U M

A M : Active Hydration Serum + Total RF Serum P M : Active Hydration Serum + Intensive Renewing Serum + Total RF Serum

86%

noticed plumper, fuller-looking skin after 8 weeks*

Before

After 8 weeks*

Unretouched photos. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.

SALES TRAINING

Share. Start. Repeat. Total RF Serum provides the perfect opportunity to make NEW connections + enroll people as a Consultant or Preferred Customer. Use the table for inspiration as you’re thinking about how + what you’ll share with your network, how you’ll get them started and finally, how you’ll get them to repurchase Total RF Serum!

SHARE Total RF Serum Solution Tool Samples Before + After Photos 3 ways to get started— Consultant (C), Preferred Customer (PC), Referral

S TA R T Get them Started— Consultant (C), Preferred Customer (PC), Referral Have them take Before Picture

NEW CUSTOMERS

EXISTING REGIMEN USERS

NON-REGIMEN USERS

If you have new Customers who choose not to start with a Regimen, Total RF Serum offers incredible results and cutting-edge technology that opens the door to convince someone to try something new–use it to your advantage–the proof is right there in tangible, demonstrable results!

Total RF Serum is the ultimate Regimen add-on to boost results + address aging holistically.

Total RF Serum increases belief in the product portfolio. This serum will complement whatever products they’re using by addressing skin aging holistically.

Overcome any objections: send B+As and 60-Day Money-Back Guarantee. Get them started. Enroll and place order. Set expectations. Set up follow-up discussion for repurchase.

Get started by adding Total RF Serum into your routine or get started as an Independent Consultant today! Mention ESG + save glass. Set up follow-up discussion for repurchase.

Reach out and secure repurchase with refill 15% off; remind them to save the glass. Discuss Regimens, other products or the R+F opportunity that you’ve previously discussed to continue building their brand loyalty. Continue building your relationship by checking in with them frequently and inviting them to events.

Reach out and secure repurchase with refill 15% off; remind them to save the glass. Discuss other products or the R+F opportunity. Continue building your relationship by checking in with them frequently and inviting them to events.

Reach out and secure repurchase with refill 15% off; remind them to save the glass. Discuss Regimens or the R+F opportunity. Continue building your relationship by checking in with them frequently and inviting them to events.

Set Expectations Set up Follow Up

R E P E AT Follow up and secure repurchase Mention refill comes in auto replenish order with 15% off Recommend more products, based on their Solution Tool results. Invite them to Events Continue Building Your List!

LANGUAGE EXAMPLES

Things To Say To Customers Use the table below as inspiration to personalize messages for your network. OVERCOMING PRICE OBJECTION

S E L L I N G M U LT I P L E SERUMS/PRODUCTS

“When I first saw the price of Total RF Serum, I was wary as well. I felt that the price was more than I normally pay for my skincare. But here is the thing, once I learned about how this product works and even though it’s a little more than I am used to, I know I am no longer wasting money trying to find the next new thing that will help.”

“I’m thrilled to introduce our new Total RF Serum! It is the perfect complement to our other serums and with its new technology, offers jaw-dropping results! Would you like a sample to try with the serum you are using?”

“We offer two great pricing options. Preferred Customers get 10% off all orders, and other benefits. Consultants get 25% off, the ability to continue building a community of passionate entrepreneurs who uplift one another and the opportunity to make money in a fun and flexible way. Which one is of interest to you?”

“Would you like to hear how you can get the products for less and earn money in a fun and flexible way as well?”

“I’m so excited to announce that we are unveiling a phenomenal new serum with never-before-seen technology! Would you like to amplify the incredible results you are already getting from your skincare products?”

“Hello Sherae! I know we have chatted about the business side of R+F before. With the release of our Total RF Serum, this is the perfect opportunity for you to share these lifechanging results with your network. Are you ready to rock this innovation with me?”

“Suzie, I completely appreciate your concern over the price. With the flexibility of our PC Perks program, it’s easy to spread out the purchases you want. You got your Regimen last month, so this month is a great opportunity to snag the Total RF Serum.”

“Hey Stacey, you were the first person I thought of that HAS TO TRY our new Total RF Serum! This serum is totally comprehensive, helping combat all key signs of aging! It’s completely different from anything out there and the perfect addition to your routine for all around healthy skin! You’re going to love adding it! Ready to be one of the first faces to see the results?!?”

“Hey Mark, I thought of you. Total RF Serum is meant for EVERYONE with skin and is going to explode in sales! I know we’ve chatted about the R+F opportunity in the past and the timing wasn’t quite right, but I couldn’t let the release of this new product go by without inviting you to take a piece of it! Everyone is going to want this serum! They might as well get it from you, right?! Let’s do this together! What do you say?”

BUSINESS PROPOSITION

NEXT STEPS

Time To Act Use the table below to write down the names of Customers for each Customer group.

5 People to reach out to about the business:

5 People to reach out to about Total RF Serum:

NEW CUSTOMERS

EXISTING REGIMEN USERS

NON-REGIMEN USERS

NOTES